DEPARTMENT OF INFORMATION TECHNOLOGY

IV B. Tech II Semester

Academic Dairy
For

E-COMMERCE

Faculty: Mrs.Niteesha Sharma

Dept. of INFORMATION TECHNOLOGY, School of Engineering, Anurag

Group of Institutions

Unit-I:
Electronic Commerce-Frame work, anatomy of E-Commerce
applications, E-Commerce Consumer applications, E-Commerce
organization applications.
Objectives:
1. Understand the nature of e-Commerce.
2. Recognize the business impact and potential of e-Commerce
3. Explain the technologies required to make e-Commerce viable
Lecture Plan:
S. No

Name Of The Topic

No Of lectures

1.

Electronic Commerce-Frame work

2.

Anatomy of E-Commerce
applications

3.

E-Commerce Consumer
applications,

4.

E-Commerce organization
applications.

Total Classes

Assignment Questions:
1. Explain the Generic Framework of Electronic Commerce.
2. Define e-commerce. What are its functions? Mention its significance.
3. Explain the relationship between Consumer applications & social interaction.

Dept. of INFORMATION TECHNOLOGY, School of Engineering, Anurag

Group of Institutions

3. E-Commerce Consumer applications with Inventory Management (JIT & QR)

4. Explain various functions involved in Supply chain Management?
Unit-II:
Consumer Oriented Electronic commerce - Mercantile Process
models.
Objectives:
1. Discuss e-commerce from an enterprise point of view
2. Evaluate key aspects of B2B e-commerce
3. Discuss emerging e-commerce topics
4. Understand business applications of wireless and mobile technologies.
Lecture Plan:
S. No Name Of The Topic

No Of lectures

Consumer Oriented Electronic

commerce

Mercantile Process models.

Total Classes

Assignment Questions:
1. Explain the following a) Home Entertainment
b) Microtransations of information
2. Challenges for Consumer Oriented E-Commerce.
3. Explain two types of Mercantile Protocols.

Dept. of INFORMATION TECHNOLOGY, School of Engineering, Anurag

Group of Institutions

UNIT-III:
Electronic payment systems - Digital Token-Based, Smart Cards,
Credit Cards, Risks in Electronic Payment systems.
Objectives:
1. Will be able to understand the Electronic Payment
Systems w.r.to Banking & Financial, Retailing Industry.
2. Understand different Token Based systems like e-cash,echecks.
Lecture Plan:
S.
No

Name Of The Topic

No Of lectures

Electronic payment systems - Digital

Token-Based

Smart Cards

2
2

Credit Cards, Risks in Electronic

Payment systems.
Total Classes

Assignment Questions:
1. What are the types of digital wallets? Explain.
2.

What are the two types of market research? How are they different from
each other?

3. Relationship-Based Smart Credit Cards.

Dept. of INFORMATION TECHNOLOGY, School of Engineering, Anurag

Group of Institutions

4. 4. What are four dimensions useful for handling electronic Tokens.

UNIT-IV:
Inter Organizational Commerce EDI, EDI Implementation, Value
added networks.
Objectives:
1. Understand the Electronic Data Interchange Issues.
2. Understand the Interbank Electronic Funds Transfer
3. Understand the Value added networks.
Lecture Plan
S.N
o

Name Of The Topic

No Of lectures

1 Inter Organizational Commerce - EDI

2 EDI Implementation

3 Value added networks.

Total Classes

Assignment Questions:
1. Critically evaluate the role of EDI in International Trade.
2. Explain JIT & QR with EDI.
3. EDI Envelope for Message Transport.

Dept. of INFORMATION TECHNOLOGY, School of Engineering, Anurag

Group of Institutions

4. Explain about a) Value-Added Networks (VANs) b) Communication

Networks in EDI.

UNIT-V:
Intra Organizational
Customization
and
Management.

Commerce - work Flow, Automation

internal
Commerce,
Supply
chain

Objectives:
1. Studies all the aspects of Intra-Organizational electronic
commerce including supply chain management.
Lecture Plan:
S.N
o

Name Of The Topic

No Of lectures

Intra Organizational Commerce - work

1 Flow

Automation Customization and internal

Commerce,

Supply chain Management.

Total Classes

2
3

Assignment Questions:
1. Intra organizational commerce is the way to increase the
effectiveness of electronic commerce". Discuss.
2. Explain the Types of Electronic Brokerages in Electronic
Markets.
3. What is Cross Functional Management?

Dept. of INFORMATION TECHNOLOGY, School of Engineering, Anurag

Group of Institutions

4. Explain Global Marketing with Marketing Research

Characteristics.

UNIT-VI:
Corporate Digital Library - Document Library, digital Document
types, Corporate Data Warehouses, Advertising and Marketing Information based marketing, advertising on Internet, on-line
marketing process, Market research.
Objectives:
1. Design a business case for a document library.
Lecture Plan:
S.N
o

Name Of The Topic

No
Of
lectures

Corporate Digital Library - Document

1 Library

2 Digital Document types

3 Corporate Data Warehouses.

Advertising and Marketing -

4 Information based marketing

5 Advertising on Internet,

6 on-line marketing process

Market research.

Total Classes

13

Dept. of INFORMATION TECHNOLOGY, School of Engineering, Anurag

Group of Institutions

Assignment Questions:
1.

What is document library? What are the advantages and disadvantages of it?

2. List out the Types of Digital Documents.

3. Dimensions of the internal electronic commerce system.4. Explain the Corporate
Data Warehouses & list out the 4 types of Data Warehouses.
UNIT-VII:
Consumer Search and Resource Discovery - Information search
and Retrieval, Commerce Catalogues, Information Filtering.
Objectives:
1. Analyze different consumer, information searching methods
and resource discovery and information retrieval techniques
Lecture Plan:
S.N
o

Name Of The Topic

No
Of
lectures

Consumer Search and Resource

1 Discovery - Information search and
Retrieval.

Commerce Catalogues

Information Filtering.

Total Classes

Assignment Questions:
Information browsing depends heavily on the quality and
relevance of the organi- zation" -Discuss.
2. Explain about Electronic Commerce Catalogs.
1.

Dept. of INFORMATION TECHNOLOGY, School of Engineering, Anurag

Group of Institutions

3. Explain about WAIS engine,Search Engine.

4. Explain different indexing methods used by Search Engine.

UNIT-VIII:
Multimedia - key multimedia concepts, Digital Video and
electronic Commerce, Desktop video processing, Desktop video
conferencing.
Objectives:
1. Understand the Different Data Compression Techniques.
2. Understand the use of Internet for video Conferencing.
Lecture Plan:
S.N
o

Name Of The Topic

No Of lectures

Multimedia - key multimedia concepts

Digital Video and electronic Commerce

Desktop video processing

Desktop video conferencing

Total Classes

Assignment Questions:
1. Explain the Multimedia Data Compression Techniques.
2. List out the differences of Symmetric and Asymmetric
MultiProcessing.

Dept. of INFORMATION TECHNOLOGY, School of Engineering, Anurag

Group of Institutions

3. List out the characteristics of Digital Video.

4. Types of Desktop Video Conferencing.
5. What is codec? Explain different types of Codecs?

CASE STUDIES:

1. Case study on E-mail Marketing : How an ecommerce

site issues discounts in favor of eco-friendly
content.
2. B2B Commerce: where website must align with the
way people shop online.
3. List out the applications of Digital Video in E-Commerce.
4. Social media marketing: How users attract by facebook
(social media) Context.
5. Nature of EDI and Paper work .
6. Developing E-business and E-Customer Relationship.
7. How to take lead in E-Customer Services.
8. Internet Advertising
9. Supplier evaluation,certification w.r.to supply chain
management.
10.

List out the tools required for Market Research.

10