10/4/2016

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DistribuonPanelSonitesMarketPeriod0

The distribuon panel provides connuous tracking of product sales to consumers, based on informaon gathered at the retail pointofsale. Informaon is
primarilygatheredfromscanningcashregisterswithsupplementarystoreaudits.Ourreadrepresentssalesinabout35,000retailoutletsintheMarkstratworld.
Thisreportgivesmarketsharesandcoveragedata,bydistribuonchannel.

SalesandMarketSharesbyChannel
Thetableandchartsbelowprovidethemarketshares,basedonunitssold,bychannelforeachbrandcurrentlyonthemarket.Theyalsogivetheunitproduct
categorysalesbychannelandintotal.Therelavesizesofthechannelareprovidedaswell.

MarketSharesbyChannel(%Unit)
Brand

Firm

Specialtystores

MassMerch.

OnlineStores

LOCK
LOOP
MOST
MOVE
ROCK
ROLL
SOFT
SOLO
TONE
TOPS
TOTAL

L
L
M
M
R
R
S
S
T
T

5%
17%
8%
3%
18%
7%
7%
6%
18%
10%
100%

9%
7%
33%
5%
6%
2%
19%
8%
9%
3%
100%

6%
19%
13%
5%
13%
4%
10%
8%
17%
7%
100%

UnitSalesbyChannelinthousandsofunits

RelaveChannelSizes(%UnitsSold)

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DistribuonCoverage
Thedistribuoncoverageguresinthechartsandtablebelowrepresenttheproporonofstoreswhocarryagivenbrand.Thereportgivestheinformaonfor
eachbrandcurrentlyonthemarket.Thenumberofoutletsineachdistribuonchannelisprovidedaswell.

DistribuonCoveragebyChannel(%Stores)
Brand

Firm

Specialtystores

MassMerch.

OnlineStores

LOCK
LOOP
MOST
MOVE
ROCK
ROLL
SOFT
SOLO
TONE
TOPS

L
L
M
M
R
R
S
S
T
T

38%
42%
21%
21%
51%
48%
30%
30%
46%
46%

32%
34%
48%
47%
37%
35%
43%
42%
36%
36%

44%
48%
37%
38%
32%
30%
42%
42%
38%
37%

NumberofoutletsineachChannel

RelaveChannelSizes(%Outlet)

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