Brochures

and
Leaflets
Presented By: Gurleen Kaur, Halley Chaudhary,
Karambir Singh, Kashish, Kushang, Kunal.

Brochures

A brochure (also referred to as a pamphlet)

is a type of leaflet. Brochures are advertising
pieces mainly used to introduce a company
or organization, and inform about products
and/or services to a target audience.
Brochures are distributed by mail, handed
personally or placed in brochure racks.

TYPES

Bi-fold (a single sheet printed on both sides

and folded into halves)
Tri-fold (the same, but folded into thirds).
Z-fold

C-fold

FEATURES
Booklet brochures are made of multiple sheets
most often saddle stitched (stapled on the creased
edge) or "perfect bound" like a paperback book,
and result in eight panels or more.
Brochures are often printed using four colour
process on thick gloss paper to give an initial
impression of quality.
Compared with a flyer or a handbill, a brochure
usually uses higher-quality paper, more colour, and
is folded.

WHAT TO INCLUDE

Decide on a purpose or theme for your brochure. Is the

brochure focusing on an event, telling about a company or
providing information about a social program?

Choose information to go in the brochure. Include only the

absolute main points. Remember that a brochure is pretty
small in size so you wont be able to fit everything. And, stay
focused on the theme.
Be concise. After youve decided what to include, think about
how to say it. Even if you think your text is concise, most likely
you will still need to cut information to make it fit.
Use bulleted lists as an easy-to-read way of presenting
information.

Leaflets

A leaflet , flyer or flier, also called a

circular or handbill, is a form of paper
advertisement intended for wide
distribution and typically posted or
distributed in a public place.

USED BY:
Promote a good or service, such as a restaurant or
nightclub.
Persuade or send a social, religious, or political
message, as in evangelism or political campaign
activities on behalf of a political party or candidate.
Recruit members
Advertise an event such as a music concert,
nightclub appearance, festival, or political rally.

WHY LEAFLETS?
inexpensive to produce.
form of mass marketing or communication.

their widespread use intensified with the spread of

desktop publishing systems.

CATEGORIES OF LEAFLETS
Persuasive: attains its objective through use of
reason. Facts are presented so that the audience is
convinced that the conclusions reached by the
propagandist are valid.
Informative: is factual. In presenting facts
previously unknown to the audience, it attracts a
reading public by satisfying curiosity.
Directive: directs action when intelligence
indicates the target is receptive. It is used to direct
and control activities of underground forces.

LEAFLET COMPOSITION
Typography: Although leaflets generally are small,
they should contain comparatively large print,
particularly when directed toward the audience.
Colour: A judicious use of colour is important in the
appearance of the leaflet. The number of colours
available will be limited by the type of printing
equipment available.
Photographs: Photographs often are used as
documentary proof of particular incidents or events.

CONTINUE
Cartoons and Drawings: When done in a manner
appealing to the target audience, are invaluable
assets in supporting the theme of a leaflet, may
attract the eye; they help to present a more
attractive format.

Format Symmetry: Headlines,

subheadings,
photographs, cartoons, drawings, captions, and text
should be so arranged as to present an attractive
and symmetrical appearance.

Thank You