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1549 El Prado, Suite One
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Environmental Sustainability RoryRuppert, Program Director
Strategic Plan
for Balboa Park
Environmental Sustainability Strategic Plan for Balboa Park
2010-2012
TABLE OF CONTENTS
p. 2
Environmental Sustainability Strategic Plan for Balboa Park
2010-2012
This document presents the 2010 – 2012 Economic and Environmental Sustainability Strategic
Plan (the Plan) for Balboa Park (the Park), San Diego, California. It is compiled by the Balboa
Park Cultural Partnership (Partnership) as a resource for all private and pubic entities within the
Park, as well as the City of San Diego and other supporting groups. The Partnership is the
collaborative body and collective voice for arts, science, and cultural institutions in Balboa Park.
Leveraging collective vision and resources, the 24-member Partnership promotes efficiency,
innovation and excellence in professional practice to enrich our member institutions, the
Balboa Park experience and the San Diego region’s cultural community.
One of the Partnership’s four strategic plan goals by 2012 includes an initiative to increase the
economic and environmental sustainability of its members and Balboa Park. This Plan
formalizes and expands on the previously developed Environmental Sustainability element of
the Partnership’s 2009 – 2012 Strategic Plan. Identified strategies include:
• Action 1: Establishing benchmarks for, coordinating, and monitoring the progress of all
green projects pertinent to member institutions and Balboa Park
• Action 2: Serving as the recognized hub for information exchange and sharing
(internally and externally) related to green projects in the Park
• Action 3: Providing education and training for cultural institutions and the public (in
coordination with BPCP members) to advance green projects benefiting the Park and
region
• Action 4: Helping prioritize green projects affecting BPCP member institutions and the
Park, and attract financial and in-kind support to complete them
This effort will result in an enhanced collaborative program which will save money and lower
the carbon footprint of Balboa Park. A key group of internal and external stakeholders, Balboa
Park’s Sustainability Alliance, contributed to its creation and will execute the plan. The
Partnership manages the Sustainabilility Alliance, leverages resources for it and ensures agreed
upon policy implementation.
Mission: The Balboa Park Sustainability Program mission is to educate, measure and promote
sustainability practices to preserve and enhance Balboa Park.
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Environmental Sustainability Strategic Plan for Balboa Park
2010-2012
Vision: To bring Balboa Park into environmental balance by 2015. By the end of 2015, our
community will leave a legacy to future generations in the form of a “Green Balboa Park.”
Green in this context means environmentally sustainable.
Our Goals:
• Reduce Balboa Park electric bills by $1.5 million Per year.
Increase Balboa Park water conservation by 50%.
Increase recycling at Balboa Park by 50%.
The Partnership’s Park-wide sustainability program developed in 2000 when identifying energy
efficiency projects and waste and recycling opportunities. The framework was developed during a
strategic planning session with Park stakeholders. The plan is funded by SDG&E’s Local Government
Initiative.
The Plan is a natural outcome of work started by the Partnership’s Sustainability Alliance comprised
of Partnership members and park stakeholders to assist with the development of a long-term energy
strategy for Balboa Park. During its formation, the Alliance chose Energy Efficiency as its top priority
as it would have a high return on investment and significantly reduce carbon emissions. Since 2007,
3,500,000 kWhs in energy and 87,000 therms of gas have been saved annually. In 2009, more than
5,000,000 kWhs have been identified. Conceptual ideas must now be vetted, the Plan defined, goals
established, timing agreed upon and responsibilities assigned to appropriate alliance members.
We have much from which to build. In 2009, two member institutions -- the San Diego Natural History
Museum and the Reuben H. Fleet Science Center -- were LEED certified by the US Green Building Council
for existing buildings. Additionally, The Balboa Park Sustainability Program launched a sustainability
workshop series with a Community Forum that drew over 350 people from the environmental and cultural
arts fields. Serving over 1200 attendees, 24 workshops were held to educate, engage and share sustainable
practices in Balboa Park.
SITUATION ANALYSIS
In the wake of The Global Warming Solutions Act of 2006, local governments are held responsible for
implementing a variety of recommended measures set forth by the California Air Resources Board (CARB) to
reduce California greenhouse gas (GHG) emissions 25% by 2020. As a sustainability leader, the Sustainability
Program sets forth a plan modeled after those utilized by local governments to comply with these standards
and other California legislative mandates.
The California Long-term Energy Efficiency Strategic Plan’s strategies for local governments details five goals,
three of which are addressed by the Sustainability Program. As a partner in this program through SDG&E, we
are: leading by example with our own facilities and energy usage practices, helping surrounding communities
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Environmental Sustainability Strategic Plan for Balboa Park 2010-2012
develop innovative programs which increase sustainability and reduce climate change, and making it possible
for energy efficiency expertise to become widely available.
It takes the collective efforts of citizens, organizations, and businesses to transform a community into an
environmentally sustainable city. To achieve the mandated 25% GHG-emission reductions by 2020 and meet
the city’s energy-efficiency goals, the program will serve as an example, demonstrating the park’s participation
in the city’s “green movement.” The plan provides the necessary resources and tools needed to engage facility
managers, staff, and visitors into saving energy, money, and the environment.
Due to its micro and macro importance, sustainability is high on the radar for various funding sources – even
in a down economy. Whether for programs on increasing energy efficiency, education on how citizens can do
their part or green jobs skills development, monies from sponsors are currently available. The intention is to
use the past and seed the future. Due to the success and visibility this program has already achieved, BPCP
can leverage those resources to obtain additional funding.
Socially, becoming more sustainable is perceived as a positive – and necessary. Given the fine reputation of
the Park, a successful Sustainability Program can only enhance how it is viewed by the local and regional
community. Creating a sense of community and additional camaraderie is also becoming increasingly
important given the current economy and the desires of our citizens. With social media now being the prime
vehicle used to share and spread information,. that technology can now be harnassed to share sustainability
information with people and in even more meaningful ways.. Multiple generations can now access and use
the internet to learn about successful sustainability projects and practices.
We will achieve the Sustainability Program vision of reducing our carbon footprint by focusing upon these
elements:
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Environmental Sustainability Strategic Plan for Balboa Park 2010-2012
Energy Efficiency
The Sustainability Program, funded by SDG&E, systematically assesses the energy efficiency and climate
change impacts of the park’s facilities, operations, and infrastructure. This includes identifying opportunities
to implement energy-saving and GHG-reducing, water saving, recycling and improved transportation
measures to meet energy cost-reduction and management goals. This is a high priority and will be worked on
extensively in 2010.
We will undertake specific tactics outside of benchmarking during the course of this plan:
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Environmental Sustainability Strategic Plan for Balboa Park 2010-2012
Water Conservation
(Insert one paragraph here about why. I have no information on any other source)
Recycling
In coordination with the City of San Diego, SDG&E, California Integrated Waste Management Board, and
with support from Keep California Beautiful, Partnership's Sustainability Plan includes the implementation of
waste reduction, reuse, and recycling programs for office paper, corrugated cardboard, newsprint, beverage
containers, oil waste, fluorescent lamps and other recyclable materials.
Tactics include:
• Waste and Recycle Assessments
• Enhance Recycling Bins Park-wide
• Encourage use of Recycled Paper Products
• Establish Web-Based Equipment Exchange Program
• Establish Electronic Member Passes
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Environmental Sustainability Strategic Plan for Balboa Park 2010-2012
These programs include the creation of a cooperative recycling hub for the Park where institutions will be able
to recycle appropriate materials in a safe and efficient manner. Long-term goals include the implementation of
a composting program to collect food scraps and other organic material.
Transportation
BPCP's Sustainability Program includes reduction in greenhouse gas (GHG) emissions by supporting current
alternative transportation and implementing alternative transportation measures, thereby reducing the negative
impacts of climate change in compliance with AB 32 and other measures. This will improve air quality,
directly benefiting the community in terms of a higher quality of life and reduction of related illnesses,
including asthma and allergies from particulate pollution..
• Public Transportation: Implementation of the proposed plan will significantly reduce GHGs produced
by standard transportation to, from and within the Park. Additionally, these strategic improvements
will enhance both Park accessibility for diverse populations and visitor quality of experience, while
preserving the Park’s historical integrity. Clean transportation will contribute to the economic engine
of tourism.
• Alternative Transportation: BPCP proposes to plan, market (education and outreach) and implement
strategies to promote alternative transportation programs and reduce the number of vehicles on the
road and in the Park. Such strategies include:
• Research and purchase solar-charged electric golf carts
• Establish designated parking for alternative fuel vehicles, rideshare, vanpools and shared
vehicles
• Educate staff and public to adopt energy efficient driving strategies and use alternative
transportation
• Plan and implement a shared bicycles program
• Assess and implement better signage for visitors driving in the Park
• Offer vanpool and rideshare incentives (San Diego Zoo vanpool employees spend $1.75 a
day)
• Adopt shared plug-in vehicles and vehicle services (establishing two (2) or three (3) hybrid
vehicles for subsidized rental such as Zipcar, Hertz and Enterprise)
• Install electric charging station at the San Diego Automotive Museum and make available
other alternative fuels in partnership with the San Diego Zoo
• Establish Park-wide fleet policy to buy clean transportation vehicles
• Establish employee discount for hybrid and electric vehicles
• Assess the San Diego Zoo’s fleet for alternative fuel upgrades
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Environmental Sustainability Strategic Plan for Balboa Park 2010-2012
The Partnership's Sustainability Program includes Green Business Operations, which addresses the successful
development and execution of a Sustainability Program for business operations in the Park. Its objectives
include: 1) raising awareness of sustainable business practices and processes, 2) outlining the scope of a 1-3-
year project, realizing tangible, measurable results (in areas such as reduction in CO2 emissions), and 3)
sharing results with other businesses and the public to promote adjusting business practices to reduce waste
and increase efficiency. The focus is on two core areas currently in place: 1) shared resources and 2) green
purchasing. We will implement a six-month to one-year StakeWare™, stakeholder engagement process that
will prioritize issues of focus and metrics for the core categories of shared resources and green purchasing. At
the completion of this phase, we anticipate internal process improvements related to sustainable business
practices and tangible, measurable results of metrics selected.
The Sustainability Program will review the policies of its associated institutions, creating universal policies,
standards, and practices with a centralized manager. These policies will reflect sustainability goals, encourage
consistency of approach, and effect cost savings. These policies will focus on the following:
• Growing the Environmentally Preferred Collective Purchasing Policy
• Setting Clear Guidelines for Contractors
• Establishing the Resource Energy Management (REM) Program
• Developing Green Guidelines for Leasing Agreements
• Selecting preferred vendors; e.g. for electronics
• Considering longer term relationships with longer term savings for vendor contracts, using milestones
• Establishing best practices through Balboa Park Stakeholders’ cooperative efforts
• Requiring participation from all Facilities Departments; identifying representatives, demonstrating
value and benefits
• Encouraging collective agreement on goals with a park-wide directory
• Specifying that all new or redeveloped buildings should be designed to achieve energy efficiencies
requiring 15 - 20 % less energy than allowed under the 2005 version of Title 24 of the California
Building Code. This would also qualify them for participation in SDG&E’s Savings by Design or
Sustainable Communities programs
• Replacing turf areas with approved drought tolerant landscaping
• Providing water audits of all structures and operators and upgrade with water saving plumbing fixtures
• Providing vetted local vendors list
• Encouraging use of compostable products
• Developing park wide green teams
• Developing green purchasing policies and procedures
• Providing Cost cycle analysis education
• Implementing intranet – shared resources
Practices emphasize collaboration to promote efficient resource use. Practices to be implemented consist of
the following:
• Establishing green information exchange
• Establishing equipment exchange program for park institutions
• Creating an E-waste recycling event
• Aligning Earth Day event with sustainability goals
• Encouraging varied facility use
• Encouraging use of rubberized asphalt (i.e.; County of San Diego)
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Environmental Sustainability Strategic Plan for Balboa Park 2010-2012
Land-Use Management
(Insert one paragraph here about why)
• Reclaim brown-scape - Arizona Landfill (70 acres)
• Recharge Balboa Park aquifer (600 acre ft)
• Cultivate organic education garden
• Create drought resistant landscape models
• Establish farmers’ market in Balboa Park
EDUCATION
The Sustainability Program delivers extensive education focused on sustainability for staff, volunteers and
visitors. BPCP will enhance current sustainability education efforts to reach a broader audience through an
existing BPCP professional education/training program and community, the Balboa Park Learning Institute.
The Learning Institute is in place with a viable, functioning program infrastructure. It is sustained in part by a
$500,000 matching grant from the federal Institute of Museum and Library Services (IMLS). Additional
content and learning experts will be engaged annually to conduct programs and outreach. Evaluation
consultants will assist with program assessment. The Learning Institute targets 3,000 professional staff
members, 500 trustees and 7,000 volunteer in the Balboa Park’s cultural institutions, as well as individuals and
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Environmental Sustainability Strategic Plan for Balboa Park 2010-2012
organizations throughout the San Diego region. This training will not only act to enhance staff members’
skills, but those of the greater community.
Professional training/education - This program component will provide professionals/staff in Balboa Park
with “how to” training for effectively implementing energy efficiency and Sustainability Programs in Balboa
Park. It will disseminate the learning from these efforts outside the park and will provide additional
sustainability training and education. At least 16 informal learning sessions, 2 symposia, and 10 workshops will
be conducted per year, including classes that support field certifications (e.g., LEED). The creation of case
studies and two conferences will also be held over the three-year program period. Education sources include:
include:
OUTREACH
The Sustainability Program will help the public (as well as staff and volunteers in Balboa Park and beyond)
understand issues and activities surrounding energy efficiency and sustainability. This will be achieved by: 1)
the production and placement of visual aids/signage, 2) special events, 3) an extensive educational web feature
on the BPCP’s Sustainability Program web pages (linked elsewhere), 4) the development and presentation of
educational exhibitions and performances (supported by sub-granting of education and outreach funds to
museums and cultural institutions), and 5) other forms of distributed media such as public service
announcements.
The BPCP will promote and educate the city and visitors on the efforts of the program utilizing the following
strategies:
• Developing branding for the program
• Developing message points tailored to various audiences
• Pursuing external alliances
• Developing products with logos
• Engaging in cross-promotion via the following outlets:
Web
PR
Speakers Bureau
Awards Programs
Media
Newsletters
• Providing signage and Displays
• Hosting conferences, Expos, and Events
• “Greening” of events’ operations and products
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Environmental Sustainability Strategic Plan for Balboa Park 2010-2012
The Balboa Park Cultural Partnership will review a comprehensive list SDG&E’s programs, as well as
potential Federal and State programs from which the park may benefit. Such resources include:.
• SDG&E’s On Bill Financing (OBF) Program which provides zero-interest loans to customers for
energy efficient business improvements that cost $5,000 or more after rebates. The loan is paid back
through an adjusted monthly energy bill.
• SDG&E’s Sustainable Communities Program (SCP) provides energy-efficiency incentives and a
“green bonus” for achieving LEED certification. This program also offers the option of installing
clean energy systems (i.e., fuel cell or photovoltaic panels) on the customer’s site. In this case, SDG&E
owns and operates the system, and pays the customer a small lease payment, the amount varying
depending on system size.
• California Center for Sustainable Energy (CCSE)’s California Solar Initiative (CSI) Program provides
incentives to building owners for installing solar power on their building sites. The incentive amount
varies depending on the amount of solar already installed in California and decline over time. For
current rates, visit the CSI website at www.csi-trigger.com.
• SDG&E’s Tax-Exempt Customer Incentive (TEC) Program provides technical and administrative
assistance plus financial incentives to help tax-exempt organizations implement energy efficiency
measures. The program addresses the many barriers tax-exempt organizations face including time,
staffing, and technical resources and funding. TEC provides the extra resources needed to take
projects from concept to successful implementation.
• SDG&E’s Express Efficiency Program is a nonresidential rebate program designed to help customers
replace or retrofit existing equipment with high efficiency equipment. The program provides cash
rebates to eligible business customers for energy efficient lighting, refrigeration, food service, natural
gas and other technologies. Rebates can help offset the overall cost of installed equipment. Customers
may qualify for rebates up to $350,000 per meter, per fuel, per year.
PARTNERING
(What are we creating through our ability to partner, needs a voice. Governance and building the ecotourism
platform possibly).
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Environmental Sustainability Strategic Plan for Balboa Park 2010-2012
Timeline Deliverables
As needed Create marketing for specific events
As needed Refine collateral
As needed Develop press releases and press kit
As needed Provide Institutions LEED EB OM Support
Monthly Coordinate Facilities Directors Meeting
Monthly Attend SDG&E Program Manager Meetings
Monthly Provide Green Website/Intranet Update
Monthly Facilitate SDG&E Program Lunch & Learns
Monthly Update Green Website/Intranet
Monthly Provide Institution Energy Star Rating Support
Monthly Coordinate Sustainability Workshop Series
Ongoing Provide Institution Energy Star Rating Support
Ongoing Facilitate Energy efficiency research for 2015 legacy
Ongoing Research Funding options
Periodic Provide Special Presentations - Regionally
Periodic Coordinate Sustainability – Energy Efficiency Exhibits
Quarterly Coordinate Sustainability Alliance Meetings
Quarterly Host California Center for Sustainable Energy Meetings
Quarterly Provide Energy Road Map /Strategic Planning
Quarterly Develop Green E-Newsletter
Quarterly Refine PR communications plan
Quarterly Update green branding and marketing plan
Quarterly Energy Efficiency Speakers Series – Visit Institutions
Quarterly Update Sustainability Map
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Environmental Sustainability Strategic Plan for Balboa Park 2010-2012
• Capture rainfall
• Storm water collection
• Establish gray water policy
• Implement Smart metering
• Increase low-water landscaping
• Utilize “Save-A-Buck” Program Water
• 20 Gallon Challenge
• Storm Water Collection
• Indoor Water-use Reduction
• Increased Irrigation Efficiency
• Gray Water Policy
• Metering
• Increased Low Water and Native Plant Landscaping
• Review of Fountain Use
• Replacement and upgrades to plumbing fixtures, irrigation controllers, kitchen equipment
and cooling tower controllers
From recycling list
• Waste and Recycle Assessments
• Enhance Park Recycling Bins Park-wide
• Encourage Recycled Paper Products
• Web-Based Equipment Exchange Program
• Establish Electronic Member Passes
• Develop Canvas Bag Program
• Encourage Paper Bag Use
• Conduct Waste Audit
• Choose Alternate Leaf Blowers
• Create More Effective Recycling to Minimize Down-cycling
p. 14
Environmental Sustainability Strategic Plan for Balboa Park 2010-2012
• Assess and implement better signage for visitors driving in the Park
• Offer vanpool and rideshare incentives (San Diego Zoo vanpool employees spend $1.75 a day)
• Adopt shared plug-in vehicles and vehicle services (establishing two (2) or three (3) hybrid
vehicles for subsidized rental such as Zipcar, Hertz and Enterprise)
• Install electric charging station at the San Diego Automotive Museum and make available other
alternative fuels in partnership with the San Diego Zoo
• Establish Park-wide fleet policy to buy clean transportation vehicles
• Establish employee discount for hybrid and electric vehicles
• Assess the San Diego Zoo’s fleet for alternative fuel upgrades
From the green business list
• Grow the Environmentally Preferred Collective Purchasing Policy
• Set Clear Guidelines for Contractors
• Establish Resource Energy Management (REM) Program
• Develop Green Guidelines for Leasing Agreements
• Consider longer term relationships with longer term savings for vendor contracts, using
milestones
• Establish best practices through Balboa Park Stakeholders
• Require participation from all Facilities Departments; identify representatives, show value and
benefits
• Encourage collective agreement on goals with a park-wide directory
• Specify that all new or redeveloped buildings should be designed to achieve energy efficiencies
requiring 15 - 20 % less energy than allowed under the 2005 version of Title 24 of the California
Building Code.
• Replace turf areas with approved drought tolerant landscaping
• Provide water audits of all structures and operators and upgrade with water saving plumbing
fixtures
• Provide vetted local vendors list
• Encourage compostable products
• Develop Park-wide green team
• Publicize Green purchasing policies and procedures
• Coordinate Cost cycle analysis education
• Implement intranet – share resources
• Provide information exchange
• Establish equipment exchange program for park institutions
• Create an E-waste recycling event
• Align Earth Day event with sustainability goals
• Encourage varied facility use
• Encourage use of rubberized asphalt (i.e.; County of San Diego)
• Provide a standardized approach to energy planning and projects based on state, regional, and
local goals
• Align food and beverage purchasing (energy efficient vending machines)
• Minimize computer power usage outside of operation hours and train staff on HVAC/heating
use
• Pursue SDG&E collective discounts
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Environmental Sustainability Strategic Plan for Balboa Park 2010-2012
2011
11Q1 Sustainability Forum Education
11Q1 LEED Four Part Series Education
11Q2 Emerging Technologies – Demand Response Education
11Q2 Green Skills for Children Education
11Q2 Green Job Skills Education
11Q2 Greenest Employee Competition Education
11Q2 Building Operators Certification Education
11Q3 Climate Registry/Cool Planet Project Resource Management
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Environmental Sustainability Strategic Plan for Balboa Park 2010-2012
2012
12Q1 Sustainability Forum
12Q2 Emerging Technologies – Demand Response
12Q2 Green Skills for Children
12Q2 LEED Four Part Series
12Q2 Green Job Skills
12Q2 Greenest Employee Competition
12Q2 Building Operators Certification
12Q2 Alternative Transportation Systems Transportation
12Q3 AB811 home retrofits
12Q3 Climate Registry/Cool Planet Project
The Partnership’s Strategic Plan provides desired outcomes for the next five years. Each year the plan will be
reviewed for relevancy and adjustments and an accompanying operational plan will be produced with details
as to how strategies, actions, and tactics will be implemented and measured during the upcoming fiscal year.
It is important that the Partnership’s different programs and initiatives align with the strategic plan. Program
plans should be reviewed annually and updated according to progress toward or any changes within the
organization’s strategic plan.
• January: At the January Sustainability Forum, The Partnership will report the cumulative status of the
strategic plan. A strategic planning committee is formed to determine input needed to revise the plan
and what is required to gather that input (workshops, surveys, etc.).
• March: The Alliance strategic planning committee implements the input-gathering strategies and
incorporates the new input into the plan. Ideas on the table for the future include:
o Water Reclamation Project in June 2013
o Landfill – Methane Gas Conversion System in December 2014
o Using what has been accomplished here to create a plethora of green job trained experts who are
used throughout San Diego.
• April: The updated strategic plan is distributed at the committee. Feedback is solicited and
incorporated into the revised plan.
• May: Partnership program staff adjusts annual operating and program plans in relation to the revised
strategic plan (draft) and prepares the next year’s budget.
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Environmental Sustainability Strategic Plan for Balboa Park 2010-2012
• June: The revised sustainability strategic plan and the next fiscal year’s budget are approved by the
Partnership’s Board of Directors.
p. 18