PAID ADVERTISING BUDGET TEMPLATE (MON

How to Use This Template*

This template will A) help you plan your paid advertising budge
projected budget to what you actually end up spending.

Just fill in your projected expenses for the corresponding tim

Display & Retargeting, etc.) and totals will be calculated autom
actual expenses table to see how well you're sticking to your

Sheet 2 (Budget - Monthly) is for budget planning on a month- Quarterly) is for budget planning on a quarterly basis.

*Wondering how paid advertising affects your overall marketing budget

plug them into the MASTER marketing budget template.

LATE (MONTHLY & QUARTERLY)

dvertising budget and B) let you compare that

pending.

rresponding time periods and categories (e.g. Search,

alculated automatically. You can then update the
sticking to your budget.

ng on a month-by-month basis, while Sheet 3 (Budget

ly basis.

marketing budget? Take your totals from this template and

e.

PAID ADVERTISING BUDGET (MONTHLY)

2014 Projected Expenses
PAID ADVERTISING

Jan-15

Feb-15

Mar-15

$100
$100

$100
$100

$100
$100

$100
$100

$100
$100

$100
$100

$100
$100

$100
$100

$100
$100

$100
$100
$100
$100
$100

$100
$100
$100
$100
$100

$100
$100
$100
$100
$100

$100
$100
$100

$100
$100
$100

$100
$100
$100

$1,400

$1,400

$1,400

Jan-15

Feb-15

Mar-15

$100
$100

$100
$100

$100
$100

$100
$100

$100
$100

$100
$100

$100
$100

$100
$100

$100
$100

$100

$100

$100

SEARCH
CPC
CPM

DISPLAY & RETARGETING

CPC
CPM

AFFILIATE
CPC
CPM

SOCIAL
Facebook Ads
Twitter Ads
LinkedIn Ads
Pinterest Promoted Pins
Instagram Ads

LEAD GENERATION
Content discovery platform (e.g. Outbrain)
Dedicated email send - fixed cost
Dedicated email send - CPL (cost per lead)

TOTAL

2014 Actual Expenses

PAID ADVERTISING

SEARCH
CPC
CPM

DISPLAY & RETARGETING

CPC
CPM

AFFILIATE
CPC
CPM

SOCIAL
Facebook Ads

Twitter Ads
LinkedIn Ads
Pinterest Promoted Pins
Instagram Ads

$100
$100
$100
$100

$100
$100
$100
$100

$100
$100
$100
$100

$100
$100
$100

$100
$100
$100

$100
$100
$100

$1,400

$1,400

$1,400

LEAD GENERATION
Content discovery platform (e.g. Outbrain)
Dedicated email send - fixed cost
Dedicated email send - CPL (cost per lead)

TOTAL

Fill in your projected expenses here.

(Those "$100" entries are placeholders.)

Apr-15

May-15

Jun-15

Jul-15

Aug-15

Sep-15

Oct-15

Nov-15

$0

$0

$0

$0

$0

$0

$0

$0

Sep-15

Oct-15

Nov-15

Fill in your actual expenses here.

(Those "$100" entries are placeholders.)

Apr-15

May-15

Jun-15

Jul-15

Aug-15

$0

$0

$0

$0

$0

$0

$0

$0

Dec-15

2015 Total
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300

$0

$4,200

Dec-15

2015 Total
$300
$300
$300
$300
$300
$300
$300

$300
$300
$300
$300
$300
$300
$300
$0

$4,200

PAID ADVERTISING BUDGET (QUARTERLY)

2014 Projected Expenses
PAID ADVERTISING

Q1 2015

Q2 2015

SEARCH
CPC
CPM

$300
$300

DISPLAY & RETARGETING

CPC
CPM

$300
$300

AFFILIATE
CPC
CPM

$300
$300

SOCIAL
Facebook Ads
Twitter Ads
LinkedIn Ads
Pinterest Promoted Pins
Instagram Ads

$300
$300
$300
$300
$300

LEAD GENERATION
Content discovery platform (e.g. Outbrain)
Dedicated email send - fixed cost
Dedicated email send - CPL (cost per lead)

$300
$300
$300

TOTAL

$4,200

$0

2014 Actual Expenses

PAID ADVERTISING

Q1 2015

Q2 2015

SEARCH
CPC
CPM

$300
$300

DISPLAY & RETARGETING

CPC
CPM

$300
$300

AFFILIATE
CPC
CPM

$300
$300

SOCIAL
Facebook Ads

$300

Twitter Ads
LinkedIn Ads
Pinterest Promoted Pins
Instagram Ads

$300
$300
$300
$300

LEAD GENERATION
Content discovery platform (e.g. Outbrain)
Dedicated email send - fixed cost
Dedicated email send - CPL (cost per lead)

TOTAL

$300
$300
$300
$4,200

$0

Fill in your projected expenses here.

(Those "$300" entries are placeholders.)

Q3 2015

Q4 2015

2015 Total
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300

$0

$0

$4,200

Fill in your actual expenses here.

(Those "$300" entries are placeholders.)

Q3 2015

Q4 2015

2015 Total
$300
$300
$300
$300
$300
$300
$300

$300
$300
$300
$300
$300
$300
$300
$0

$0

$4,200