SOLUTIONS TO ADDRESS KEY CHALLENGES

Select Split AC fitters as Target Group as they will act as influencers

Invite our Target Group through CEO of ABC Ltd. for a seminar,
designate those who turn up as The ABC Army
Conduct regular Knowledge Transfer sessions for our Target Group
which will make them feel a part of ABC Ltd.
Reward outstanding ABC Armymen publicly as per their quarterly
number of recommendations

Conduct interviews of ABC Armymen and use these for designing ad

campaigns on digital media and print media

They can act as

primary reference
groups
Make the Target
Group feel
important
Explain why
ABC ACs are
premium priced
Motivation to
recommend ABC
ACs to residential
developers
Will help to build
authenticity and
credibility