Академический Документы
Профессиональный Документы
Культура Документы
DAFTAR KEPUSTAKAAN
Barney, Jay B. 2002, Gaining and Sustaining Competitive Advantage, 2nd ed.
Prentice Hall
Bryman, A., and E. Bell. 2007. Business research methods (2nd ed). Oxford
Universit Press
Cravens, DW. and N.F. Piercy. 2013. Strategic Marketing (10th ed). Boston :
McGraw Hill Irwin
Daft, Richard L. 2012. New Era of Management, 10th ed., South-Western
Cengange Learning
Hawkins, DI. and D. L. Mothersbaugh. 2013. Consumer Behavior : Building
Marketing Strategy, 12th ed, McGraw Hill
Hooley, G., N.F. Piercy, and B. Nicoulaud. 2012.
Competitive Positioning (5th ed). Prentice Hall
Kaplan, R.S. and D.P. Norton. 2004. Strategy Maps : Converting Intangible
Assets into Tangible Outcomes, HBR Press
Kim, W.C. and R. Mauborgne. 2005. Blue Ocean Strategy : Satretegi Samudera
Biru. Terjemahan, Jakarta : Penerbit Serambi Ilmu Semesta
Nesstrom, John.W. 2011. Organizational Behavior : Human Behavior at Work,
13th ed, McGraw Hill
Kotler, P. And K.L. Keller. 2013. Marketing Management, 14th ed, Pearson
Thompson. A.A and A.J. Strickland. 1998. Strategic Management : Concepts
and Cases (10th ed). Boston : McGrawHill Irwin
Rothaermel, Frank.T. 2013.
Boston : McGraw Hill Irwin
Yin, Robert K. 2011. Qualitatif Research from Start to Finish. The Guilford
Press
Zikmund, W.G., et al., 2013. Business Research Methods (9th ed). South-Western
Cengage Learning
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