Citi Campus Innovation Challenge 2016

Reimagine Banking in 2020

Banking in India has evolved rapidly in the last few years, driven by a combination of factors
changing consumer expectations, a progressive regulatory environment, and several high
impact Government initiatives. The Indian consumer now demands instant access to banking,
enabled by widespread Internet and smartphone penetration. The regulator has launched
transformational payment technologies like Unified Payments Interface and Bharat Bill Pay
System, and has opened up banking to prepaid wallets, payments banks and on-tap license
applicants. The Government has rolled out initiatives like Jan Dhan Yojana, Direct Benefit
Transfer and Aadhaar with a vision of building a less-cash society and providing universal access
to formal banking. These have together led to banks and FinTech players developing multiple
innovative products, and redefining the way the modern consumer conducts banking.
These simultaneous developments and the next wave of disruptions and innovations are poised
to fundamentally alter the banking industry in the years to come. Your teams task is to
Reimagine Banking in the year 2020 and tell us how you would set up a bank if your team
received an on-tap bank license today.
Your new-age bank should be able to cater to your clients banking needs across their banking
lifecycle onboarding, engaging/servicing, transacting and accessing credit. Tell us how you
would structure your banks technology and product suite, how your clients will conduct
banking, and what regulatory/policy changes you would recommend.
Submission Details

Teams to make their submissions as:

o A maximum 1-page executive summary
o A maximum 7-slide PPT or a 7 page PDF
o A doc with the team details- Team name, Campus name, Participant details (name,
year, email ID, contact #)

Team submissions to be consolidated in a zip file not exceeding 12 MB in size

Submissions to be named in the format <CampusName_TeamName>.

Submissions to be sent to campus.challenge@citi.com.

Last date of submission of entries is 0700 hours on Monday, October 17, 2016.

Terms and Conditions

Challenge is open for both year 1 and year 2 students of selected B-schools*

Each team can have 1-3 members from the same B-school (can be a combination of year 1
and year 2 students)

Prizes: INR 500,000 to the winning team and INR 200,000 to the runner up team.

Communication will be sent to the qualifying teams for further rounds.

6 teams to qualify for the Finale will be mentored by the Citi India Innovation Council in
preparation for the Finale and travel to Citi India Head Office in Mumbai to present their ideas
to senior panelists.

All finalists will receive a PPI from Citibank, subject to all other criteria for Final Placements
being met.

All decision related to the event taken by Citibank India is final and no correspondence/
communication would be entertained from any entrant in this regard. Citibank has the right
to disqualify an entrant if it has reasonable grounds to believe that the entrant has breached
any of the competition rules.
*Selected B-schools for Citi Campus Innovation Challenge 2016

Indian Institute of Management, Ahmedabad

Indian Institute of Management, Bangalore
Indian Institute of Management, Calcutta
Indian Institute of Management, Lucknow
Indian Institute of Management, Kozhikode
SP Jain
FMS, Delhi
JBIMS, Mumbai
IIFT, Delhi
MDI, Gurgaon
XLRI, Jamshedpur
TISS, Mumbai
ISB