Obj (1.

3b) SWBAT
evaluate the impact
of major tech
innovations (auto
and consumerism)
on 1920s U.S.
culture.
DOL: (100 acc) SW
1. Answer 3 MC
questions. 2. Write a
SEEC paragraph that
evaluates: impact of
auto culture on the
U.S. during the
1920s
T-EQ: How did auto
and consumer culture
change society in the
1920s?
O-EQ: How did society,
politics, and the
economy change in the
United States after the
First World War?

Title: Consumerism in the 1920s

Date: October 14, 2016

Write down the

Topical Essential Question.

Obj (1.3b) SWBAT

evaluate the impact
of major tech
innovations (auto
and consumerism)
on 1920s U.S.
culture.
DOL: (100 acc) SW
1. Answer 3 MC
questions. 2. Write a
SEEC paragraph that
evaluates: impact of
auto culture on the
U.S. during the
1920s
T-EQ: How did auto
and consumer culture
change society in the
1920s?
O-EQ: How did society,
politics, and the
economy change in the
United States after the
First World War?

o
o
o

Ford / Mass production

Urban sprawl
Assembly line

o
o
o
o
o
o

Growth of advertising
Credit
Installment plans
New consumer products
Superficial prosperity
Growth of the stock market

Obj (1.3b) SWBAT

evaluate the impact
of major tech
innovations (auto
and consumerism)
on 1920s U.S.
culture.
DOL: (100 acc) SW
1. Answer 3 MC
questions. 2. Write a
SEEC paragraph that
evaluates: impact of
auto culture on the
U.S. during the
1920s

Pair Share: Discuss with your

partner what you think it means
to be a consumer.
0 5: Consumerism
a preoccupation with the purchasing of materials.
Consumerism played a huge role in the prosperity of the

1920s economy.
T-EQ: How did auto
and consumer culture
change society in the
1920s?
O-EQ: How did society,
politics, and the
economy change in the
United States after the
First World War?

05: Prosperity
To be successful or to thrive
TWS - Reflect on American Society: What are some signs of
consumerism in America today?

Obj (1.3b) SWBAT

evaluate the impact
of major tech
innovations (auto
and consumerism)
on 1920s U.S.
culture.

Electricity sparked the Second

Industrial Revolution in America.

DOL: (100 acc) SW

1. Answer 3 MC
questions. 2. Write a Corporations were able to make
SEEC paragraph that
evaluates: impact of goods in a more efficient manner
auto culture on the
which led to businesses expanding.
U.S. during the
1920s

T-EQ: How did auto

and consumer culture
change society in the
1920s?
O-EQ: How did society,
politics, and the
economy change in the
United States after the
First World War?

With incomes on the rise, MASS PRODUCTION helped

feed MASS CONSUMPTION!!!!!

TWS - Make a Prediction: How do you think the mass production

of goods affected the average American during this time period?
Justify.
CHALLENGE! (From Economics Class) How does mass
production impact the following: employment & GDP? Explain!

Obj (1.3b) SWBAT

evaluate the impact
of major tech
innovations (auto
and consumerism)
on 1920s U.S.
culture.
DOL: (100 acc) SW
1. Answer 3 MC
questions. 2. Write a
SEEC paragraph that
evaluates: impact of
auto culture on the
U.S. during the
1920s
T-EQ: How did auto
and consumer culture
change society in the
1920s?
O-EQ: How did society,
politics, and the
economy change in the
United States after the
First World War?

The 1920s are characterized by Mass Production of

goods (food, appliances, clothing, automobiles)

The Auto industry quickly became the symbol for

mass production in the 20s
Henry Ford- founder of Ford Motor Company

Established the most efficient means of producing an

automobile
Established the 5 dollar work day (revolutionary for its
day)
TWS: In what way do you feel the 5 dollar work day impacted labor /
industry in the United States? Explain!
CHALLENGE: How can increasing workers pay impact the economy as a
whole? Explain!

Obj (1.3b) SWBAT

evaluate the impact
of major tech
innovations (auto
and consumerism)
on 1920s U.S.
culture.
DOL: (100 acc) SW
1. Answer 3 MC
questions. 2. Write a
SEEC paragraph that
evaluates: impact of
auto culture on the
U.S. during the
1920s
T-EQ: How did auto
and consumer culture
change society in the
1920s?
O-EQ: How did society,
politics, and the
economy change in the
United States after the
First World War?

05 Assembly Line
An attempt to manufacture
products in the cheapest and most efficient means
possible
Further moved away from artisanship to people
working on only one piece of the product

Consistently repeated themselves

Did not require overly skilled workers
TWS: What link do you think widespread use of the assembly line had on
culture of the 1920s? Explain!
Challenge: What link do you think this had on the overall economic
prosperity of the country in the 1920s? Explain!

Obj (1.3b) SWBAT

evaluate the impact
of major tech
innovations (auto
and consumerism)
on 1920s U.S.
culture.
DOL: (100 acc) SW
1. Answer 3 MC
questions. 2. Write a
SEEC paragraph that
evaluates: impact of
auto culture on the
U.S. during the
1920s
T-EQ: How did auto
and consumer culture
change society in the
1920s?
O-EQ: How did society,
politics, and the
economy change in the
United States after the
First World War?

The invention of the Automobile (and Auto industry) helped

to create Urban Sprawl.
By 1926, 1 in 6 Americans owned a car

people traveling from in and out of the city became much

easier and more common

People now could live outside the city and commute to work

Obj (1.3b) SWBAT

evaluate the impact
of major tech
innovations (auto
and consumerism)
on 1920s U.S.
culture.
DOL: (100 acc) SW
1. Answer 3 MC
questions. 2. Write a
SEEC paragraph that
evaluates: impact of
auto culture on the
U.S. during the
1920s
T-EQ: How did auto
and consumer culture
change society in the
1920s?
O-EQ: How did society,
politics, and the
economy change in the
United States after the
First World War?

Mass production led people to

want to buy, buy and buy.

To do this, many people used brand new methods

of payments:
Installment Plans (0-5?)
Purchaser pays for item over an extended time,
without having to put down much money at the time of
purchase

Credit (0-5?)
Buy now, pay later over time
TWS - Elaborate on these concepts: In your mind, what were the
positives and negatives of these new methods of payments? Explain!
CHALLENGE! Connect this info to the O-EQ to the left. How do you
think such methods of payment impacted the U.S. economically?

Obj (1.3b) SWBAT

evaluate the impact
of major tech
innovations (auto
and consumerism)
on 1920s U.S.
culture.
DOL: (100 acc) SW
1. Answer 3 MC
questions. 2. Write a
SEEC paragraph that
evaluates: impact of
auto culture on the
U.S. during the
1920s
T-EQ: How did auto
and consumer culture
change society in the
1920s?
O-EQ: How did society,
politics, and the
economy change in the
United States after the
First World War?

0-5: Superficial?
External or only on the surface; illusion of being real

Hypothesize: Why do you think the 1920s was considered

a time of superficial prosperity?

People thought the prosperity of the day (many people

were employed and making money) would go on
forever.

People could not actually afford to buy all of these

things, but they did anyways. They used:
Credit & Installment Plans

Obj (1.3b) SWBAT

evaluate the impact
of major tech
innovations (auto
and consumerism)
on 1920s U.S.
culture.
DOL: (100 acc) SW
1. Answer 3 MC
questions. 2. Write a
SEEC paragraph that
evaluates: impact of
auto culture on the
U.S. during the
1920s
T-EQ: How did auto
and consumer culture
change society in the
1920s?
O-EQ: How did society,
politics, and the
economy change in the
United States after the
First World War?

After WWI, magazines dropped the theme of reform

and picked up on the culture of consumerism.
Newspapers soon got into the advertising game
LOTS of $$$ could be made by selling advertising space to

businesses

Advertisers reached millions of consumers

daily/weekly
They hired movie stars and sports figures to persuade

Americans to buy all types of products, from coffee to

tobacco products.
It was said that Business had become America's secular
religion, thanks to advertising.

Obj (1.3b) SWBAT

evaluate the impact
of major tech
innovations (auto
and consumerism)
on 1920s U.S.
culture.
DOL: (100 acc) SW
1. Answer 3 MC
questions. 2. Write a
SEEC paragraph that
evaluates: impact of
auto culture on the
U.S. during the
1920s

Number 1 5 in your
notes
Analyze the following
advertisements
1.
2.
3.

Describe
Purpose
Target audience

T-EQ: How did auto

and consumer culture
change society in the
1920s?

TWS: How do you think these

products impacted popular
culture in the 1920s?

O-EQ: How did society,

politics, and the
economy change in the
United States after the
First World War?

CHALLENGE - How do you

think these consumer
products impacted the
country in later decades?

Obj (1.3b) SWBAT

evaluate the impact
of major tech
innovations (auto
and consumerism)
on 1920s U.S.
culture.
DOL: (100 acc) SW
1. Answer 3 MC
questions. 2. Write a
SEEC paragraph that
evaluates: impact of
auto culture on the
U.S. during the
1920s

Setting Up Tomorrow

Today:
Auto Culture and 1920s

Consumerism

Tomorrow:
Clash Between Science and

T-EQ: How did auto

and consumer culture
change society in the
1920s?
O-EQ: How did society,
politics, and the
economy change in the
United States after the
First World War?

Religion (1920s)