SIJI SALAM

Dubai, United Arab Emirates+971.552069692siji.salam@yahoo.com

CAREER OBJECTIVE
Qualified business professional with nearly 13 years of experience across diverse
organizations in UK, India and UAE with a proven track record of heading all divisions of
Retail Management, Mall Management, Marketing, Operations, Training & Development,
Customer Service, Leasing, Public Relations. Seeking challenging managerial assignments with
a growth oriented organization aimed at accomplishing organizational business objectives.
EXECUTIVE SYNOPSIS
Areas of Expertise
Mall Management

Leadership skills
with the ability to build team unity and instill
ownership among employees and managers which creates a cohesive work
environment.

Comprehensive background leading all aspects of retail operations, mall

management and tenant co-ordination (P&L, merchandising ,sales, customer
service, inventory, personnel and payroll management) reinforced by fluency
in English and extensive retail management training.

Facilitated good coaching practice by executing a tactical strategy and

assisted in Interview process and Product training for new candidates to
ensure consistently positive staff knowledge and capability.

Consultant, Trainer, Facilitator and Assessor with a wide range of

experience, specializing in the application of advanced consultancy
techniques for assessing management systems to identify potential and actual
business risks.

Excellent ability to manage time and resources to successfully organize

multiple projects simultaneously while maintain an emphasis on quality and
accuracy.

Providing and implementing Health &Safety policies and procedures,

coupled with environmental initiatives, which were recognized as industry best
practice as well as risk assessment leadership.

Retail Management
Operations Management
Administration Management
Facilities Management
Inventory Management
P & L Management
Sales Management
Budgeting & Cost Controls
Loss Control/Shrink Reduction
HR Management
Brand Marketing
Business Analysis
H&S Management
Corporate Reporting
Professional Presentation
Teambuilding/Training
Vendor Relationship
Strategic Planning

PROFESSIONAL EXPERIENCE
General Manager
Mar 2014 to
date
J3 Mall L.L.C, Karmastaji Group, UAE (Dubai, United Arab Emirates)

Establishes strategic goals by gathering pertinent business, financial, service, and operations information;
identifying and evaluating trends and options; choosing a course of action; defining objectives; evaluating
outcomes.

Ensure smooth running of the mall, handles all Operational / Marketing / Leasing / Sales/ HR issues

Manage Mall/Tenant outlets with a team of Operations Manager, Project Manager, Marketing & Events
Manager, Leasing Manager, Facility Manager, Security & HK Manager, Accounts & Admin Manager and a
group of consultants/contractors.

Achieves financial objectives by preparing annual budget; scheduling expenditures; analyzing variances;
initiating corrective actions.

Maintain records of sales, rental or usage activity, special permits issued, maintenance and operating cost,
property availability.

Managed and upgraded facilities, through renovation / extension.

Solid ability to manage conflicts, resolves issues, negotiate with others and make sound decisions.

Handled public relations such as media, government officials and community

Ensured tenant management complied with Company regulation and procedures.

SIJI SALAM
Dubai, United Arab Emirates+971.552069692siji.salam@yahoo.com

Maintain the Centres `Shop Fitting Guide and to assist Managing Agent in any Occupier shop fit plan
approvals.
Ensure that utility consumptions and costs are effectively and efficiently managed.
PREVIOUS EXPERIENCE

Mall Manager
Oct 2012 Feb
2014
Centre Point, Landmark Group, UAE (Dubai, United Arab Emirates)

To assist in the Centres emergency planning and business continuity plan, reviewing and updating as
necessary to ensure optimum effectiveness.

Develop and maintain a long term beneficial relationship with all existing tenants and Retail groups to
ensure continued and future business.

Develop and implement approved procedures and systems across all mall functions

Administered all sales and profit performance within center network.

Prepare plans and schedules for regular and periodic maintenance in conjunction with relevant department
heads and follow up on quality and execution.

Preparation and development of marketing and annual event plans / calendar.

Develop and upkeep cooperate mall identity ensure adherence to corporate brand guidelines.

Resolve complaints and demands of tenants and work to remove the causes of complaint and respond to
their request within the legal and contractual obligations.

Prepare internal reports and ensure compliance to all quality requirements

Branch Manager
Aug 2008 Jun
2012
JD Sports Fashion PLC, UK (London, United Kingdom)

Analyzing sales figures, forecasting future sales, planning, monitoring, appraising job results ensure
availability of merchandise and services by approving contracts, maintain inventories

Formulate pricing policies by reviewing merchandising activities, determining additional needed sales
promotion, authorizing clearance sales, studying trends.

Maintains the stability and reputation of the store by complying within legal requirements.

Determines marketing strategy changes by reviewing operating and financial statements and
departmental sales records.

Maintains staff by coaching, counseling, disciplining employees

Department Manager
Oct 2006 Jul
2008
British Home Stores, UK (London, United Kingdom)

Managing and motivating a team to increase sales and ensure efficiency

Managing stock levels and making key decisions about stock control

Organizing special promotions, displays and events

Analyzing and interpreting trends to facilitate planning

Ensuring standards for quality, customer service and H&S are met
Floor Manager
Nov 2005 Sep
2006
JD Sports Fashion PLC, UK (London, United Kingdom)

Determine personal objectives and ensure achievement of target to ensure high quality service and
products for better performance

Responding to customer complaints and comments

Conducting appraisals and performance reviews

Prepare reports to track performance of employees to enhance evaluation.

Provide oversight and direction to the employees in operating unit.

Marketing Manager
Apr 2005 Oct
2005
Rishi Rani Associates, Franchisee Hindustan Lever LTD, India (Trivandrum, India)

Provides marketing information by collecting, analyzing and summarizing data and trends.

Determines annual and gross-profit plans by forecasting and developing annual sales quotas

Plan marketing and branding objectives, ensure brand messages are consistent

Analyze market trends and recommend changes to marketing and business development strategies based
on analysis and feedback

Develop and lead marketing team, develop and execute new concepts, business models, channels and

SIJI SALAM
Dubai, United Arab Emirates+971.552069692siji.salam@yahoo.com
partners to position business as innovator and leader.
Marketing Executive
Apr 2003 Mar
2005
Godrej & Boyce LTD, India (Trivandrum, India)

Communicating with target audience and managing customer relationships

Managing the production of marketing materials including leaflets, posters, flyers, newsletters, enewsletters and DVDs.

Maintaining and updating customer database, devising and presenting ideas and strategies.

Organizing and attending events such as conferences, seminars, receptions and exhibitions.

Looking at competitors marketing strategies

PROFESSIONAL STRENGTHS & ACHIEVEMENTS
Strengths

Logical thinking and information handling.

Account Management and active business development experience.

Possessing the ability to motivate, inspire and lead a team successfully.

Ability to analyze & evaluate commercial opportunities.

An in-depth understanding of budgetary and fiscal responsibility

Experience of managing grievance and disciplinary procedures.

Having excellent time management, confidentiality & communication skills.

Ability to work under Pressure.

Achievements

Successfully managed diverse range of projects from conception through implementation.

Decreased the Mall overhead cost by 40% by employing efficient tactics without comprising on the outlook
(J3 Mall).

Manager Service Excellence Award / Retail Hand Award (2013-2014), Centre Point, Landmark Group, UAE.

Manager of the Year / Service Excellence Award (2010-2012) for North Central Region, JD Sports Fashion
Plc, London.

Constantly met sales deadlines for 4 years and awarded Managers sales Award for 2 consecutive years
(2010-2013)
PROFESSIONAL DEVELOPMENT & TECHNICAL PROFICIENCIES
On the job training

Conflict Management/Stress Management/Change Management/Appraisals & Goal Setting

Professional Development/Employee Development Training

Sales & Marketing Training Positive attitude/Sales technique/e-Business/e-Marketing

Human Resources Management Training/Recruitment/Interview/Selection

Health and Safety /Facility Management Training

Loss Control /Security Training

Finance & Accounting Training

Off the job training

Trainings Attended from INDAL, Aditya Birla Group, Bangalore, India

Training Attended from Hindustan Latex Limited, Thiruvanathapuram, India.

Technical Proficiencies

Extensive knowledge of Microsoft Office Suite and Internet Information Services.

MS Office (Word, Excel, PowerPoint), POS & Inventory Systems

Knowledge of programming languages C and C++.

EDUCATION

Master of Business Administration, (Marketing) Periyar University, India

Post Graduate Diploma in Business Administration, (HR) Horizon College of Learning, London, UK
Advanced Diploma in IT, London School of Business and Computing, London, UK
B.com with Computer Applications, Kerala University
REFRENCES

SIJI SALAM
Dubai, United Arab Emirates+971.552069692siji.salam@yahoo.com

Available on request
PERSONAL INFORMATION

Citizenship: India
Date of Birth:07 July 1979
Marital Status: Married
Visa Details: Employment Visa
Language: English, Hindi, Malayalam, Tamil

License : UAE Driving License