MBA DEGREE EXAMINATIONS (2011-2012)

SUPPLEMENTARY EXAMS JANUARY 2011

Sigma Marketing Ltd., is compemplatimg an idea of launching a new product

associatsd with its service franchisees in Tamilnadu for its Anti-Odesity range
of theraptes,which is fairly new to this state of India. This concept involves
medicines which are imported from other countries and Physiotherapy and
physical fitness activities which make the service part of the therapy. This
part involves good infrastructure, like a state of the art Gym, a good set of
Physiotherapists and so on. In this era of various Obesity oriented ailments,
the company foresees a good fortune for them and the same time they are
skeptical about the market potential for their concepts in Tier II and Tier III
cities of Tamilnadu apart from Chennai, which is a metro city.
Hence, they engage you(or your organization) as a Marketing Researcher to
find out the market potential for such a concept in Tamilnadu.
You are required to prepare a complete RESEARCH PROPOSAL to be
submitted to Sigma Marketing Ltd. They will evaluate this proposal and
based on the merit and its holistic perspective, you will be selected for an
interview with the Managing Director. If you can convince him, the award of
the Research Project to you is certain