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STORAGE
Byte Density Across the Globe
THE GROWING
IMPORTANCE OF DATA
Compare digital universe with WW installed
raw capacity with WW capacity shipped
18M
16M
16ZB
IN 2017*
Byte = 1x10^0
KB = 1x10^3
MB = 1x10^6
GB = 1x10^9
TB = 1x10^12
PB = 1x10^15
EB = 1x10^18
ZB = 1x10^21
14M
12M
(PB) 10M
8M
6M
4M
2M
0
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Digital Universe
WW Capacity Shipped
*Source: http://www.emc.com/leadership/digital-universe/index.htm
INSTALLED BYTES BY
MEDIA TYPE WORLDWIDE
100
80
60
HDD
Tape
40
Optical
20
Flash
DRAM
2000
2005
Tape
Optical
2017
HDD
2012
Flash
Flash adoption in
billions of mobile devices,
PCs, and the enterprise
makes its share of
WW bytes noticeable
INSTALLED BYTES
BY REGION
2000
2017
40%
27%
67%
24%
20%
44%
33%
38%
10%
8%
56%
North America
Western Europe
Asia Pacific
24%
5%
4%
CEMA
Latin America
RESURGENCE OF
ENTERPRISE DOMINANCE
From a 120 Byte Punch Card to
a 6 Terabyte hard drive. The
worlds most important data
sits in enterprise storage.
1st Platform
2nd Platform
3rd Platform
The proliferation
of mobile devices,
cloud, and social turns
tide of shrinking
enterprise share of
WW installed bytes
resurgence begins
INSTALLED BYTES
BY USAGE
But where do the most important bytes reside? Enterprise!
100
80
Enterprise
60
PCs
Mobile Devices
Entertainment/Other
40
20
0
2000
2005
2012
Share of Installed
Enterprise Bytes
2000
8% 1%
2017
2012
7% 1%
North America
22%
20%
Western Europe
33%
31%
Asia Pacific
CEMA
36%
40%
Latin America
TOP 10 COUNTRIES
Installed Raw Capacity
(All Media Types)
Rank
2000
2005
2012
USA
USA
USA
Japan
PRC
PRC
Germany
Japan
Germany
PRC
Germany
Japan
United Kingdom
United Kingdom
United Kingdom
France
France
Brazil
Korea
Italy
France
Italy
Brazil
India
Canada
Korea
Russia
10
Australia
Canada
Korea
369GB
Globally
PER CAPITA
*
Top/bottom 5 For 2012
*out of 48 countries analyzed
Top 5
Switzerland
Denmark
Norway
2,024GB 1,977GB
Hong Kong
USA
Bottom 5
245GB
Turkey
156GB
Vietnam
134GB
Philippines
120GB
Indonesia
64GB
India