Академический Документы
Профессиональный Документы
Культура Документы
Books
1. Bagwell Kyle (2002). The Economic Analysis of Advertising, Mimeo:
Columbia University.
2. Chan Yun Yoo and Patricia A. Stout (2005). Memory Based Measures
for Web Advertising Effectiveness, 8in Carrie La Ferle (Eds.),
Proceedings of the 2005 Conference American Academy of
Advertising, East Lansing: American Academy of Advertising.
3. Donald Parente (2006). Advertising Campaign Strategy: A Guide to
Marketing Communication Plans, Murfreesboro: Cengage Learning.
4. Evans David, S (2009). How Catalysts Ignite: The Economics of
Platform Based Start-Ups, in Gawer, A (Eds.), Platforms, Markets and
Innovation, Northampton: Edward Elgar.
5. Jack Z. Sissors and Lincoln Bumba (1996). Advertising Media
Planning, Illinois: NTC Business Books.
6. Kaye Barabara, K and Norman Medoff (2001). Just a Click Away:
Advertising on the Internet, Massachusetts: Allyn and Bacon.
7. Kazmi, S.H.H and Batra, S.K (2004). Advertising and Sales
Promotion, New Delhi: Excel Book.
8. Mohan, M (2006). Advertising Management: Concepts and Cases,
New Delhi: Tata McGraw-Hill.
9. Neil Barrett (1997). Advertising on the Internet: How to Get Your
Message across on the World Wide Web, London: Kogan Page.
227
10. Nowak, G.J, Shamp, S, Holander, B and Cameron, G.T (1999).
Interactive Media: A Means for More Meaningful Advertising?, in
Shumann, D.W and Thorson, E (Eds.), Advertising and the World
Wide Web, Mahwah: Lawrence Erlbaum Associates.
11. Palmer, M. P (1995). Interpersonal Communication and Virtual
Reality: Mediating Interpersonal Relationships, in Biocca, F and Levy,
M.R (Eds.), Communication in the Age of Virtual Reality, Hillsdale:
Lawrence Erlbaum.
12. Park, C.W and Gerald Zaltman (1987). Marketing Management,
Chicago: The Dryden Press.
13. Shakhov, D.A (2009). The Internet Advertising as Purposeful
Information and Communication Activity, Herzena: RSPU.
Journals
14. Abdul Azeem and Zia-ul-Haq (2012). Perception towards Internet
Advertising: A Study with Reference to Three Different Demographic
Groups,
Global
Business
and
Management
Research:
An
228
18. Ashraf Bany Mohammed and Mohammed Alkubise (2012). How Do
Online Advertisements Affects Consumer Purchasing Intention:
Empirical Evidence from a Developing Country, European Journal of
Business and Management, Vol.4, No.7.
19. Balasubramanian Somasundaram (2013). Technology Driven Online
Matrimonial Services: An India Specific Review, Proceeding of the
International Conference on Technology and Business Management,
March, 18-20.
20. Bhat Subodh, Michael Bevans and Sanjit Sengupta (2002). Measuring
Users'
Web
Activity
to
Evaluate
and
Enhance
Advertising
229
26. Chen, Q and Wells, W.D (1999). Attitude toward the Site, Journal
of Advertising Research, September-October.
27. Cho Chang Hoan (2003). Factors Influencing Clickers of Banner Ads
on the WWW, Cyber Psychology & Behaviour, Vol.6, No.2,
pp.201-215.
28. Cho and Hyoung Koo Khang (2006). The State of Internet Related
Research in Communication, Marketing and Advertising 1994-2003,"
Journal of Advertising, Vol.35, No.3.
29. Danaher and Mullarkey (2003). Factors Affecting Online Advertising
Recall: A Study of Students, Journal of Advertising Research,
September, Vol.43, No.3.
30. Denis A. Shakhov and Anna A. Panasenko (2012). Evaluating
Effectiveness of Bank Advertising in the Internet: Theory and
Practice, World Applied Sciences Journal, Vol.18.
31. Edelson Abbe (1998). Ernst and Young Boldly Surveys Advertising
on the Web, Silicon Valley North, December.
32. Evans David, S (2008). The Economics of the Online Advertising
Industry," Review of Network Economics, Vol.7, No.3.
33. Fangfang Diao and Shyam Sundar, S (2004. Orienting Response and
Memory for Web Advertisements: Exploring Effects of Pop-up
Window and Animation, Communication Research, October.
34. Fotini Patsioura, Maro Vlachopoulou and Vicky Manthou (2009).
A New Advertising Effectiveness Model for Corporate Advertising
Websites: A Relationship Marketing Approach, Benchmarking: An
International Journal, Vol.16, No.3.
230
35. Fourquet Courbet, Marie Pierre, Didier Courbet and Marc Vanhuele
(2007). How Web Banner Designers Work: The Role of Internal
Dialogues, Self-Evaluations, and Implicit Communication Theories,
Journal of Advertising Research, Vol.47, No.2.
36. Gavin Lees and Ben Healey (2005). A Test of the Effectiveness of a
Mouse Pointer Image in Increasing Click through for a Web Banner
Advertisement, Marketing Bulletin, Vol.16.
37. Greg R. Notess (1999). Intricacies of Advertisement Information on
the Web, Online, November-December.
38. Griffith David, A and Qimei Chen (2004). The Influence of Virtual
Direct Experience (VDE) on Online Ad Message Effectiveness,
Journal of Advertising, Vol.33, No.1.
39. Harvey, B (1997). The Expanded ARF Model: Bridge to the
Accountable Advertising Future, Journal of Advertising Research,
Vol.37.
40. Hoffman, D. L and Novak, T. P (1996). Marketing in Hypermedia
Computer Mediated Environments: Conceptual Foundations, Journal
of Marketing, Vol.60, July.
41. Hoffman, D. L and Novak, T. P (2000). When Exposure-based Web
Advertising Stops Making Sense, http://ecommerce.vanderbilt.edu.
42. Hongxiu Li and Reima Suomi (2009). A Proposed Scale for
Measuring E-service Quality, International Journal of U and
E-Service, Science and Technology, Vol.2, No.1.
231
43. Hsuan Ting Tai and Shao Shiun Chang (2005). The Causal Model of
Internet Advertising Effectiveness, Asia Pacific Management Review,
Vol.10, No.1.
44. Jason Morrison, P (2008). Tagging and Searching: Search Retrieval
Effectiveness of Folksonomies on the World Wide Web, Information
Processing and Management, Vol.44.
45. Jean Louis Chandon, Mohamed Saber Chtourou and David R. Fortin
(2003). Effects of Configuration and Exposure Levels on Responses
to Web Advertisements, Journal of Advertising Research, June.
46. Jeffrey Parsons, Katherine Gallagher and Dale Foster, K (2000).
Messages in the Medium: An Experimental Investigation of Web
Advertising Effectiveness and Attitudes toward Web Content,
Proceedings of the 33rd Hawaii International Conference on System
Sciences.
47. Jemmeson, P (1997). Using the Internet for Competitive Advantage,
Industrial Management & Data Systems, Vol.97, No.4.
48. Josefa D. Martn Santana and Asuncin Beerli Palacio (2012). The
Effectiveness of Web Ads: Rectangle Vs Contextual Banners, Online
Information Review, Vol.36, No.3, pp.420-441.
49. Ju Pak Kuen Hee (1999). Content Dimensions of Web Advertising:
A Cross-National Comparison, International Journal of Advertising,
Vol.18, No.2.
50. Kai Wang, Eric T.G. Wang and Cheng Kiang Farn (2009). Influence
of Web Advertising Strategies, Consumer Goal Directedness, and
Consumer
Involvement
on
Web
Advertising
Effectiveness,
232
51. Kai Yu Wang, Eric Shih and Laura A. Peracchio (2013). How Banner
Ads can be Effective Investigating the Influences of Exposure
Duration and Banner Ad Complexity, International Journal of
Advertising, Vol.32, No.1.
52. Kavoori Anandam, P and Kalyani Chadha (2001). Reading the Future
of the Internet Advertising, The International Journal of Research
into New Media Technologies, Vol.7, No.4.
53. Lagrosen, S (2005). Effects of the Internet on the Marketing
Communication of Service Companies, Journal of Services
Marketing, Vol.19, No.2, pp.63-69.
54. Li Zhongwei, Kwek Choon Ling, Tan Wei Jia and Keoy Kay Hooi
(2012). Effectiveness of Interactive Advertising in the Contact of
Social Media, Proceeding of the International Conference on
Management, Economics and Finance, 15th-16th, October, 2012,
Sarawak, Malaysia.
55. Lohtia Ritu, Naveen Donthu and Edmund K. Hershberger (2003). The
Impact of Content and Design Elements on Banner Advertising Click
through Rates, Journal of Advertising Research, Vol.43, No.4.
56. Lois K. Geller (1998). The Internet: The Ultimate Relationship
Marketing Tool, Direct Marketing, September.
57. Lombard, M and Ditton, T (1997). At the Heart of it All: The Concept
of Presence, Journal of Computer Mediated Communication, Vol.3,
No.2.
58. Malte Brettel and Andrea Spilker Attig (2010). Online Advertising
Effectiveness: A Cross-cultural Comparison, Journal of Research in
Interactive Marketing, Vol.4, No.3.
233
59. Muhammad Awais, Tanzila Samin and Muhammad Bilal (2012).
Valuable Internet Advertising and Customer Satisfaction Cycle
(VIACSC), International Journal of Computer Science Issues, Vol.9,
No.1, January, pp.375-380.
60. Muylle Steve, Rudy Moenaert and Marc Despontin (1999).
A Grounded Theory of World Wide Web Search Behaviour, Journal
of Marketing Communications, Vol.5, No.3.
61. Nathan Rae and Mike Brennan (1998). The Relative Effectiveness of
Sound and Animation in Web Banner Advertisements, Marketing
Bulletin, Vol.9.
62. Ngai, E.W.T (2002). Selection of Websites for Online Advertising
Using the AHP, Information & Management.
63. Patrali Chatterjee (2008). Are Unclicked Ads Wasted? Enduring
Effects of Banner and Pop-up Ad Exposures on Brand Memory and
Attitudes, Journal of Electronic Commerce Research, Vol.9, No.1.
64. Pavlou Paul, A and David W. Stewart (2000). "Measuring the Effects
and Effectiveness of Interactive Advertising: A Research Agenda,"
Journal of Interactive Advertising, Fall.
65. Payam Hanafizadeh and Mehdi Behboudi (2012). The Right Format
of Web Advertisement: Case Study in Iran, MIS Review, Vol.18,
No.1, September.
66. Petra Schubert and Dorian Selz (1999). Web Assessment: Measuring
the Effectiveness of Electronic Commerce Sites Going Beyond
Traditional Marketing Paradigms, Proceedings of the 32nd Hawaii
International Conference on System Sciences.
234
67. Pierre Berthon, Leyland F. Pitt and Richard T. Watson (1996).
The World Wide Web as an Advertising Medium: Toward an
Understanding of Conversion Efficiency, Journal of Advertising
Research, Vol.36, No.1.
68. Ramaraj Palanisamy (2004). Impact of Gender Differences on Online
Consumer
Characteristics
on
We-based
Banner
Advertising
Characteristics
on
Web-based
Banner
Advertising
235
74. Scott McCoy, et al. (2004).
236
82. Shyam Sundar, S, Sunetra Narayan, Rafael Obregon and Charu Uppal
(1998). Does Web Advertising Work? Memory for Print vs. Online
Media, Mass Communication Quarterly,Vol.75, No.4, Winter.
83. Srivastava Priyanka (2012). A Study on Impact of Online Advertising
on Consumer Behaviour (With Special Reference to E-mails),
International Journal of Engineering and Management Sciences,
Vol.3, No.4.
84. Stone, J and Han, J (1999). Behaviour Segmentation in Online
Advertising, Journal of Marketing Research, Vol.4, No.2, pp.55-61.
85. Ta Tao Chuang and Pete Chong (2004). Searching Advertising
Placement in Cyberspace, Industrial Management & Data Systems,
Vol.104, No.2.
86. Tchai Tavor (2011). Online Advertising Development and their
Economic Effectiveness, Australian Journal of Business and
Management Research, Vol.1, No.6, September.
87. Usman Owolabi Akeem (2011). Customer Attitude towards Internet
Advertising and Online Sales (A Case Study of MTN Nigeria),
Computer Engineering and Intelligent Systems, Vol.2, No.3.
88. Vahid Sharafian, Davood Feiz, Hosein Asghari and Fatemeh Hassan
Poor Sandiani (2012). Evaluating the Effectiveness of Advertising on
the Web Space on Iranian Websites based on the Hierarchy of Effects
Model, Journal of Basic and Applied Scientific Research, Vol.2,
No.3.
89. Vinita Srivastava and Sanjeen Kumar Mishra (2012). A Study on the
Effectiveness of Internet Advertisement, Indian Journal of Marketing,
Vol.42, No.6, June.
237
90. Xavier Dre Ze and Franc Ois Xavier Hussherr (2003). Internet
Advertising:
Is
Anybody
Watching?
Journal
of
Interactive