Openings

Shortcomings

Strengths
High quality products
Stores all over high streets in the UK
Mature in high profitable

Opportunities
High end customers
East accessibility to the customers
Scope for improvement in marketing

Weakness
Suppliers limited to the UK
not Keeping with the competitors

and Technology
Opportunity
Enhanced services
Must enter E-business in a effective

Weakness
Reliant on British suppliers
Poor marketing Strategy
Poor technology use

way
Threat
Higher production costs
Intense competition
New entrants into the market with

Strength
High street giant

better technology
Threat
Higher
cost,
online

Long term relationship with suppliers

Cost efficiency

competitors
new lower cost suppliers
New market

TOWS MATRIX:

sales

by

T OWS

Strengths

Opportunities

Excellent products

High end clients

Stores all over high

East openness to

boulevards in the UK

the clients

Develop in high profitable

Scope for development

economy

and

in marketing

Innovation

Weakness

Opportunity

Suppliers restricted to

the UK

New suppliers

Poor client service

Enhanced administrations

not Keeping with the

competitors

Must enter E-business

in a viable way

Shortcoming

Danger

Dependent on British

Higher generation costs

suppliers

Poor marketing

Intense rivalry

Procedure

Poor innovation use

advertise with better

innovation

New contestants into the

Strength

Threat

High road giant

Higher cost, online deals by

contenders

Long haul relationship

new bring down cost suppliers

with suppliers

Taken a toll efficiency

New advertise