INTRODUCTION OF BRITANNIA

The story of one of India's favorite brands reads almost like a fairy tale. Once upon a
time, in 1892 to be precise, a biscuit company was started in a nondescript house in
Calcutta (now Kolkata) with an initial investment of Rs. 295.Initially, biscuits were
manufactured in a small house in central Kolkata. Later, the enterprise was acquired by
the Gupta brothers mainly Nalin Chandra Gupta, a renowned attorney,and operated under
the name of "V.S. Brothers." In 1918,
C.H. Holmes, an English businessman in Kolkata, was taken on as a partner and The
Britannia Biscuit Company Limited (BBCo) was launched. The Mumbai factory was set
up in 1924 and Peek FreansUK, acquired a controlling interest in BBCo. Biscuits were in
big demand during World War II, which gave a boost to the companys sales.
As time moved on, the biscuit market continued to grow... and Britannia grew along with
it. In 1975, the Britannia Biscuit Company took over the distribution of biscuits from
Parry's who till now distributed Britannia biscuits in India. In the subsequent public issue
of 1978, Indian shareholding crossed 60%, firmly establishing the Indianness of the firm.
The following year, Britannia Biscuit Company was re-ch ristened Britannia Industries
Limited (BIL). Four years later in 1983, it crossed the Rs. 100 crores revenue mark.
On the operations front, the company was making equally dynamic strides. In 1992, it
celebrated its Platinum Jubilee. In 1997, the company unveiled its new corporate identity
-"Eat Healthy, Think Better" -and made its first foray into the dairy products market..
Britannia strode into the 21st Century as one of India's biggest brands and the preeminent food brand of the country. It was equally recognized for its innovative approach
to products and marketing.In recognition of its vision and accelerating graph, Forbes

Global rated Britannia 'One amongst the Top 200 Small Companies of the World', and
The Economic Times pegged Britannia India's 2nd Most Trusted Brand.
Today, more than a century after those tentative first steps, Britannia's fairy tale is not
only going strong but blazing new standards, and that miniscule initial investment has
grown by leaps and bounds to crores of rupees in wealth for Britannia's shareholders. The
company's offerings are spread across the spectrum with products ranging from the
healthy and economical Tiger biscuits to the more lifestyle-oriented Milkman Cheese.
Having succeeded in garnering the trust of almost one-third of India's one billion
population and a strong management at the helm means Britannia will continue to dream
big on its path of innovation and quality.

HISTORY OF BISCUITS
Sweet or salty. Soft or crunchy. Simple or exotic. Everybody loves munching on biscuits,
but do they know how biscuits began?
The history of biscuits can be traced back to a recipe created by the Roman chef Apicius,
in which "a thick paste of fine wheat flour was boiled and spread out on a plate. When it
had dried and hardened it was cut up and then fried until crisp, then served with honey
and pepper."
The word 'Biscuit' is derived from the Latin words 'Bis' (meaning 'twice') and 'Coctus'(meaning
cooked or baked). The word 'Biscotti' is also the generic term for cookies in Italian. Back then,
biscuits were unleavened, hard and thin wafers which, because of their low
water content, were ideal food to store.
As people started to explore the globe, biscuits became the ideal travelling food since
they stayed fresh for long periods. The seafaring age, thus,witnessed the boom of biscuits when
these were sealed in airtight containers to last for months at a time. Hardtrack biscuits (earliest

version of the biscotti and present-day crackers) were part of thestaple diet of English and
American sailors for many centuries. In fact, the countries which led this seafaring charge, such
as those in Western Europe, are the ones wherebiscuits are most popular even today. Biscotti is
said to have been a favorite of Christopher Columbus who discovered America!
Making good biscuits is quite an art, and history bears testimony to that. During the 17thand 18th
Centuries in Europe, baking was a carefully controlled profession, managed through a series of
'guilds' or professional associations. To become a baker, one had to complete years of
apprenticeship - working through the ranks of apprentice, journeyman,and finally master baker.
Not only this, the amount and quality of biscuits baked were also carefully monitored.
The English, Scotch and Dutch immigrants originally brought the first cookies to theUnited
States and they were called teacakes. They were often flavored with nothing more than the finest
butter, sometimes with the addition of a few drops of rose water. Cookies in America were also
called by such names as "jumbles", "plunkets" and "cry babies".
As technology improved during the Industrial Revolution in the 19th century, the price of sugar
and flour dropped. Chemical leavening agents, such as baking soda, became available and a
profusion of cookie recipes occurred. This led to the development of manufactured cookies.
Interestingly, as time has passed and despite more varieties becoming available, the essential
ingredients of biscuits haven't changed - like 'soft' wheat flour (which contains less prote in than
the flour used to bake bread) sugar, and fats, such as butter and oil.Today, though they are known
by different names the world over, people agree on one thing - nothing beats the biscuit!
Some interesting facts on the origin of other forms of biscuits:
The recipe for oval shaped cookies (that are also known as boudoir biscuits, sponge biscuits,
sponge fingers, Naples biscuits and Savoy biscuits) has changed little in 900 years and dates
back to the house of Savoy in the 11th century France. Peter the Great of Russia seems to have
enjoyed an oval-shaped cookie called "lady fingers" when visiting Louis XV of France.

The macaroon - a small round cookie with crisp crust and a soft interior - seems to have
originated in an Italian monastery in 1792 during the French Revolution.
SPRING-uhr-lee, have been traditional Christmas cookies in Austria and Bavaria for centuries.
They are made from a simple egg, flour and sugar dough and are usually rectangular in shape.
These cookies are made with a leavening agent called ammonium carbonate and baking
ammonia.
The inspiration for fortune cookies dates back to the 12th and 13th Centuries, when
Chinese soldiers slipped rice paper messages into moon cakes to help co-ordinate their defence
against Mongolian invaders.
REVIEW OF LITEREATURE
Marketing strategy is a set of objectives, policies and rules that leads the company's marketing
efforts. . In mass marketing, the seller engaged in the mass production, mass distribution and
mass promotion of one product for all buyers . Through this the choice of distribution channels,
and communication channels become much easier. The positioning requires that every tangible
aspect of product, price, place and promotion must support the chosen positioning strategy.
Company should develop a unique selling proposition (USP) for each brand and stick to it, PPL
consistently promotes its DAP fertilizer by Higher yield at lower cost.
RESEARCH METHODOLOGY
Survey is a fact finding study. Under this method of research the research is interested in
knowing something about the whole population. But revelry he done it. He studies only sample
drawn from population. The data are collected directly from the sample by interviewing or
mailing questionnaires at particular period of time.It is the data, which are collected by some
body for some other purchases.In this study the sample size was 100. Sampling is only a fool
which helps to know the characterise of the universe or population by examining only a small
part of it. In this study the researcher has addressed questionnaire to the Britannia Biscuits.

OBJECTIVES:
To know awareness about the Britannia biscuit among the public.
To know the financial position about buying the biscuits.
ANALYSIS: