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Project Report

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Summer Internship

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A Project Report On Summer Internship At On "Business Development- Build and Implement Strategies to On-board

On

"Business Development- Build and Implement Strategies to On-board Architects from PAN India".

Academic Mentor:

Prof. Devang Patel Industry Mentor:

Ms. Khusboo dingra

Submitted By:

Abhijeet Sahoo (M00266)

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Academic Mentor: Prof. Devang Patel Industry Mentor: Ms. Khusboo dingra Submitted By: Abhijeet Sahoo (M00266) 1

PREFACE

The purpose of summer internship training is to develop the students overall potentials regarding various practical as well as theoretical aspects of management. The main aim of this practical training is to enhance the abilities along with the grooming of the personality to develop the student to face the real world with confidence.

The summer internship training is the part of our MBA program arranged by Xcellon Institute-School of Business in which the students have to work for 6-8 weeks in any one company and simultaneously prepare a project on the topic given by the company.

This report seeks to discuss the theory of the Business Management which provides the framework for clients’ acquisition, for the classified website. The entire report is done after closing all the clients’ base which was provided to me and some secondary data are also being used whose references are provided at the end of the report.

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to me and some secondary data are also being used whose references are provided at the

Acknowledgement

I am glad to express my profound sentiments of gratitude to all who rendered their valuable help for the successful completion of this project report titled. "Business Development- Build and Implement Strategies to On-board Architects from PAN India".

My deep gratitude to my External guide Ms. Khusboo Dhingra HR MANAGER, Mendwall pvt Ltd.

MR. Devang Patel -Faculty of Xcellon Institute-School of business, My internal guide who helped us with successful completion of project and give valuable suggestions and opinions for the project.

We express our Gratitude to the Xcellon Institute-School of business for the support and the environment it has provided us.

Our genuine sense of gratitude goes to Xcellon Institute-School of business that gave us a chance to brighten our academic qualification that provided us this opportunity to have a practical knowledge of relevant fields.

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our academic qualification that provided us this opportunity to have a practical knowledge of relevant fields.

Table of content

Page no:

1. About the classified Industry

5

a. Online Classified-History

5

b. Nature and Scope of the industry

6

c. How big is the classified industry

6

d. Websites

6

e. Technology and behavior pattern

7

f. Challenges

7

g. The Future Outlook

8

2. Online classified industry in India

9

a. Typical business models in online classifieds Industry

11

b. Indian Classified Industry : Market size

12

c. Why is the online newspaper industry not able to

12

Attract online classifieds business?

d. Classified industry business Model

13

e. Major Players

15

f. Funding

17

g. Niche retailers

17

h. Key success factors for E-Commerce Business

18

i. Trends in online Classified industry

20

3. About the Organization

21

a. Detail of the organization

21

b. Summary of financial information

22

c. The team

22

d. Vision

22

e. Mission

23

f. Analysis

24

4. About the Project

25

a. Internship Work plan

25

b. Task Handled

26

5. Achievements

37

6. Strategies and techniques used

38

7. Theoretical learning

39

8. Experiential Learning

40

9. Interaction with academic Mentor

42

10. Annexure

43

11. Reference

48

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Learning 40 9. Interaction with academic Mentor 42 10. Annexure 43 11. Reference 48 4 |

1) About the classified industry

The global advertising market, estimated to be worth over $200 billion, has for a long timed remained the purview of newspapers, television and radio media, but slowly the growing internet penetration has brought in another big player into the game. Online classifieds has somewhat made big inroads into print publications’ once secure monopoly. In many other parts of the world, the most popular sections in the online classifieds are recruitment, automobiles, real estate, education and other miscellaneous ads. These classifieds are also growing fast and a major section of national print dailies or local area dailies are filled up with these ads. Online advertising accounts for almost 9 percent of all advertising in the United States. This share is expected to increase as more media is consumed over the Internet and as more advertisers shift spending to online technologies. The expansion of Internet-based advertising is transforming the advertising business by providing more efficient methods of matching advertisers and consumers and transforming the media business by providing a source of revenue for online media firms that competes with traditional media firms. The precipitous decline of the newspaper industry is one manifestation of the symbiotic relationship between online content and advertising. Online-advertising is provided by a series of interlocking multisided platforms that facilitate the matching of advertisers and consumers. These intermediaries increasingly make use of detailed individual data, predictive methods, and matching algorithms to create more efficient matches between consumers and advertisers. Some of their methods raise public policy issues that require balancing benefits from providing consumers more valuable advertising against the possible loss of valuable privacy.

a) Online Classifieds – History

Online classifieds has its origins in the USA in the 1990s and the time when internet usage had started becoming more popular. The drive behind this emergence was that traditional offline classifieds were perceived to be cash cows for print publications all over the world, so it was prudent to extend the concept wider. The pioneers of technology foresaw how advancements in information could expand over $100 billion classifieds industry and suggested that the solution was to create the online classifieds industry with benefits far beyond the conventional classifieds. Monetization and revenue generation for the players in this industry normally comes from online advertising, featured listings, and value added services. The father was Craig Newmark, who in 1995 created an email distribution list with co-workers and friends to publicize events in the San Francisco Bay Area. The subscriber numbers grew very fast through word of mouth, and that is how it all began, with the Craigslist becoming web based in 1996. Up to today, Craigslist remains the most popular online classifieds website in the US. But in India, the world’s second largest in population size, the most popular site is OLX. Want to create classifieds ads site like OLX, Try with AJ Classifieds V4 – classified software.

A process for the management on messages in an electronic network, said process comprising the steps of:

authorized users to creating a message in said network at particular locations using features available to users of said network at a point in the network reachable by said user; message seekers viewing according to message selection criterion the messages

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network reachable by said user; message seekers viewing according to message selection criterion the messages 5

created by the authorized users; providing a centralized database to store and distribute information relating to the authorized users, message seekers and messages; and managing communications between the authorized users and the centralized database and between the message seekers and the centralized database by resident data transfer over the electronic network.

b) The nature and scope of the classifieds industry

From selling items you no longer need, a car, real estate, job opportunities to virtually anything you can think of, the online classifieds market can do it. And because it is a cheaper form of

advertising than the conventional media, the industry’s growth will continue booming for years to come. The online classifieds industry continues to be a major boom in, thanks to the internet penetration that has allowed the posting of classifieds on the web to reach a wide client base. The online classifieds are gaining popularity every now and then. The many websites, internet enabled tablets and mobile devices increasing day by day, has contributed a lot to the growth of the industry. The online classifieds industry has become a major internet market and a lot of people take a regular access to internet only to explore these classifieds online. The matrimonial has grown to occupy the better sections of online free classifieds in India today, largely because they are looked upon nearly by every household and millions of people end up getting married through the matrimonial classifieds. Job listings make the other popular online classified segment, with many people looking for jobs every now and then. Private investigative agencies are also growing in popularity because people do hire private investigators to look into some important matters. As is the education sector where many coaching agencies have come up to help students get admission to their desired colleges, and they advertise on these platforms.

c) How big is the online classified market?

The Online classified market has experienced significant growth since its inception and the growth will still continue due to increasing internet penetration, simplicity in usage and being a better suited platform for a larger set of consumers across the country. As internet user base grows in India more businesses will be driven online and spending on online classified will increase. According to an Edelweiss report the global online classifieds segment stands at USD 10.5 billion, which translates to 17% of global internet ad revenues. The size of India’s online classified industry is about INR 11 billion and is expected to grow to INR 31 billion by 2016. The report also says that the growth potential in segments such as real estate, cars and general classified is ripe to be captured. However, the supply side is not adequate to meet such large demand despite the readiness of users. Further, the online classified industry in India has grown through vertical sites in different segments unlike the US where the biggest classifieds site is Craiglist, a horizontal portal. Some of the Indian classified portals working in with a horizontal model are OLX.in, Quickr.com and Clickindia.com.

d) Websites

Today listing a free ad on classifieds has become lot easy than what it was earlier. Here is a list of some of the leading online classified websites in India:

Olx.in– Founded in 2006, this is considered the leading next generation free online classifieds platform. Its growth in India has been quite phenomenal, with items being

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generation free online classifieds platform. Its growth in India has been quite phenomenal, with items being

sold just within hours of ad posting. This has enabled its annual earnings rise to over $5 million. All attributed to its astronomical growth.

Quikr.com, Click-in, Locanto.in, vivastreet.co.in, others include: justdial.com, Adoos.in, Indialist.com, Khojle.in, adeex.com, asklaila.com, yellow pages, indiapages.com, jippy.in, qbyme.com/ and many others.

e) Technology and Buyer Behavior Patterns

Technology has played a major role in changing consumer behavior. Today, we have many internet players going public with many things, explaining why the digital economy is working towards maturity. Therefore, to create more sustainable consumption, organizations need to reshape their demand to a more personalized and customer specific approach to leverage on the power of technology. So the challenge is the need to change the consumer behavior to match the changes in technology by using more advanced advertisement methods, like online classifieds platforms to reach the buyer and convince them to buy.

f) Challenges

Challenges with the online classifieds Industry in India include information hoarding (forcing payment of brokerage fees) and the mismatch between the buyers and the sellers, that is, sellers are not online (because few are tech savvy), while buyers are all over the Internet. And that leads to information hoarding and bluntly speaking, information is free, while the transaction costs hell of a lot of money. This means that the majority of online classifieds solutions should focus on solving the information problem; and instead of being a pure online model, should also have an offline component.

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the information problem; and instead of being a pure online model, should also have an offline

g) The Future Outlook

In the early years of online classifieds, verticals such as jobs and matrimonials helped the transition of consumers from newspapers to online. However, now consumers are moving to horizontal classified platforms that address their multiple needs much faster at a single place. According to Pranay Chulet, CEO, Quikr.com, the online classifieds industry has been growing very fast and will continue to do so in the coming years. This is primarily due to the simplicity in usage and it being a better suited platform for a larger set of consumers across the country. The consumer also likes to browse around, see a variety of products, negotiate on price, and see value in the product before the final transaction. This again offers a huge opportunity for a horizontal classifieds platform like Quikr that helps the consumer in all these things. A variety of such factors will lead to continued growth in digital classifieds which really speaking is a simple, mass market form of e-commerce. So, there is a continuous growth in the online classifieds industry and online classifieds business is the best business idea to start earning money. But how to start classifieds site like craigslist, olx etc. This is can be made easy with readymade classifieds software. Creating a classifieds site from scratch would be a difficult option. AJ Classifieds software with lots of advanced features helps you to create complete classifieds site & will make the job easier for you.

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lots of advanced features helps you to create complete classifieds site & will make the job

2) Online classified industry in India

The number of Internet users in India has shot up from 50 million in 2007 to 100 million in 2010 and more than 300 million in 2014, making India the world’s second-largest Internet market. Further, the size of the Indian Internet market in terms of gross merchandise value is likely to rise from $11 billion in 2013 to $137 billion by 2020, according to a new Morgan Stanley research report. The market value of the industry could also touch $160-200 billion, the report released on 2 February said. Morgan Stanley analysts believe that given India’s strong entrepreneurial talent and opportunities thrown up by the Internet and the Internet of Things, the country, like the US, provides a wide assortment of companies that can transform the way more than one billion people live their daily lives. The $11 billion Indian Internet market in 2013 was dominated by travel ($8 billion) followed by e-commerce (around $3 billion) and classifieds/online advertising ($800 million), the report noted. According to the report, the total Internet market can grow to $137 billion by 2020, a compound annual growth rate (CAGR) of 43% and representing 7% of current gross domestic product (from 0.6% now). E-commerce is forecast to form the largest part of the overall Internet market ($102 billion, 66% CAGR) followed by travel ($28 billion, 20% CAGR) and classifieds/online advertising ($7 billion, 37% CAGR). In the US (excluding Google, Facebook and Twitter) and China, e-commerce companies account for more than 50% of Internet market capitalization

and Twitter) and China, e-commerce companies account for more than 50% of Internet market capitalization 9

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and Twitter) and China, e-commerce companies account for more than 50% of Internet market capitalization 9
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a) Typical business models in online classifieds Industry • Aggregation of ads / Market making

a) Typical business models in online classifieds Industry

Aggregation of ads / Market making

o

Distribute the classified ads to other sites – e.g. Edgio like model where Edgio users can create their own classified boards (Crunchboard is one of them) , collate classifieds ads – which can be dispersed to other sites.

o

Platform players – A regular model where the site just aggregates the ads and be the platform for classified ads.

Buyer focused – Apart from aggregating classified ads, these products are more focused towards buyer’s needs and they give away tools for buyers to analyze the market trend, get alerts etc. (e.g. trulia) While India classifieds industry has it’s own challenges, the major driver of online classified growth lies in the ubiquity of Internet. Sites like craiglist have succeeded because both the buyers and sellers are online.

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the ubiquity of Internet. Sites like craiglist have succeeded because both the buyers and sellers are

b) Indian Classified Industry : Market size

The estimated size of online Indian classifieds Industry (as per 2006 data) is estimated to be around $55 million USD (i.e. 250 crores)

Total Classifieds business:

o

Print: Rs. 500 crores, Online: Rs. 250 crores

Jobs / Recruitment classifieds:

o

Print : Rs. 100 crores, Online: Rs. 200 crores

c)

Why is the online newspaper industry not able to attract online classifieds business?

Statistically speaking, only about 2.5 % of online newspaper readers visit the matrimonial section of online newspaper – they prefer to go to the niche vertical sites [read the analysis/report on the online newspaper industry] The same logic applies to job sites and real estate sites as well – niche matters and newspapers aren’t providing that.

Challenges with the online classifieds Industry in India

The Indian classified market needs to solve atleast one of the following problems:

Information hoarding: Take rental apartments – even though you know (from sources other than the broker) that an rental apartment is available, you still need to pay the brokerage! Brokers hoard the info, they almost own the information.

Sellers are not online, while buyers are all over the Internet. One of the most significant challenge in the Indian classifieds industry is that sellers are not online. How many apartment landlords are willing to put up their rental ads on a website? Infact, how many landlords are Internet savvy? Very few, I believe. And that leads to information hoarding and bluntly speaking, information is free, while the transaction costs hell of a lot of money. Essentially that means, we cannot have a craiglist like model. Having said that, the majority of online classifieds solutions should focus on solving the information problem; and instead of being a pure online model, should also have an offline component.

To me an ideal Indian online classified player should have:

a strong offline process to get the content from sellers (ditch the Internet, why can’t people use their mobiles to send their classified ads?)

edgio like ability to disperse the seller ads to multiple places (BharatMatrimony’s IndiaList.com is probably an attempt in that direction?) Few players in the online classifieds market – Sulekha , YoList, IndiaList, makaan,

IndiaProperty

focus on? User generated content? or offline channels? I look forward to your comments.

many more What do you think should the online classified industry should

and

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I look forward to your comments. many more What do you think should the online classified

d) Classified industry business Model

Ken Research announced its latest publication on “India Classified Market Outlook to FY’2020 – Rising Adoption of Online Channels and Growing Number of MSMEs to Foster Growth” which provides a comprehensive analysis of the online and offline classifieds in India. The report covers various aspects such as market size of India Classified Market, segmentation on the basis of online and offline modes. The report provides segment-wise information of India online B2B, B2C, C2C classifieds, online recruitment, online real estate, online matrimony and online automobile classified market. This report also offers prevalent trends and developments in industry, SWOT analysis and challenges in the industry. The publication covers the competitive landscape of the industry, in which the information related to the players operating in this industry has been comprehensively presented. Moreover, the report also offers information regarding the business models operating in the market along with the major macroeconomic indicators affecting the market. The report is useful for MSMEs, existing classified players, consultants and new players venturing in the online classified market.

The online classified market in India has witnessed unparalleled growth over the period FY’2010-FY’2015. The market has witnessed an unprecedented CAGR of 24% during the period FY’2010-FY’2015 in terms of revenue. The growth of this sector has been majorly driven by increasing penetration of internet and rising smartphone sales. The largest revenue generating segment of the online classified market has been online B2C market. Online B2C was followed by online matrimonial market which contributed around 14% to the overall online classifieds market.

According to the research report, the India online classified market will record revenue of INR 8,200 crore by FY’2020, spotting a CAGR of 22% during the forecast period FY’2016-FY’2020 due to more players entering the market and rising use of online platforms by business and individual customers.

“While the online vertical classified players will utilize the enormous growth potential of the market by innovating their business model and offering value added services to customers to improve their presence in the market, they will face tough competition from horizontal classifieds which have already established themselves in the market. Further, it is important for new entrants to adopt differentiated business models and marketing techniques to stand out amongst the other existing players.” according to the Research Analyst, Ken Research.

Pranay Chulet, CEO, Quikr.com believes: “The very reason online classifieds are doing well in the digital media is because it allows you to transact beyond your circle of friends.” Chulet says there are two sets of people, in different age brackets and income segments, who are looking for PG accommodation to local services or buy used electronics.

And these sites are not just buying-selling platforms, says users like Gurgaon-based Shruti Malhotra, who donated her old clothes and household upholstery to an NGO through online classifieds. “I wanted to give away a few items from my wardrobe and felt I should give these to

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online classifieds. “I wanted to give away a few items from my wardrobe and felt I

someone who would use them,” Malhotra says. After a good look at several classified sites, she zeroed on TradusAds.in and gave her clothes to a New Delhi-based NGO. So impressed was Malhotra with the site, that she is now scouting for online ads on used (second-hand) laptop deals.

Haryana-based handicraft dealer Raghav Saini saw TV advertisements of OLX.in, another online classified site and thought of checking it out. Saini liked what he saw. “While I did not log on to the site to buy or sell anything, I ended up selling my five-year old Sony music player and buying a second-hand car repair tool kit on the site.” Saini is also planning to use the classifieds’ site to sell his handicrafts to wholesale buyers and exporters.

But couldn’t users like Saini search for buyers and sellers on social media sites like Facebook and Twitter? Saurabh Pandey, vice-president, TradusAds.in says: “There is no doubt that social platforms like Twitter and Facebook do play a key role in distributing, sharing the listings. However, users need a dedicated platform on which they can find sell or buy items (used) or services in and around their locality. An online classifieds portal has huge volumes of sellers and buyers in the smallest of areas, hence closing the loop for both.” Pandey’s company has been tapping the user base of Tier-II cities and has seen farm animals, trucks and tractors being listed for sale on the site.

The total online classifieds market, including jobs, matrimonial and real estate, among others, is pegged at Rs 1,000-1,200 crore, said market insiders. The offline classifieds market, on the other hand, is estimated to be about Rs 1,500 crore. However, the hyperlocal, consumer-to- consumer and horizontal classifieds market size would be less than Rs 50 crore says Pandey.

Striving to make their site stand out, Amarjit Singh Batra, country manager, OLX.in, has ensured that users get to list their ads for free. “OLX plans to be available free of cost for all times to come while some other sites have started charging for jobs, real estate and other categories in certain cities.,”

For now, making users aware about online classified sites remains the top priority. Quikr.com’s Chulet claims: “Search engines are a good source of traffic for us — when people go to Google and other search engines and search for things like jobs, flats, electronics etc, and the search engine points them to us. We have the largest share of this search engine traffic in India by a wide margin.”

The site has also launched apps for multiple devices including Nokia, Android and the mass market phones that operate on Java. “We also have a mobile site that can be accessed by simply going to www.quikr.com from mobile phone. The mobile medium is a super critical part of our strategy and we are using it to provide a better experience to our current users as well as bringing new users into our fold.”

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using it to provide a better experience to our current users as well as bringing new

OLX has readied a mobile version (http://m.olx.in) accessible from any handset (like iPhone, iPad , Android smartphones, Nokia models). “We allow users to promote their listings automatically on social networks, a rich WYSIWYG editor allows users to create colourful postings and even use photos & videos. In India, OLX is available in five languages — English, Hindi, Tamil, Telugu and Marathi,” lists Batra. The site has seen over 120 million unique visitors in a month.

With tele density inching towards 75 per cent in India, classifieds are also taking the telecom route. Ahmedabad-based Kuch Bhi Bikega (KBB) is one such tele-classifieds platform where users can call and access information. Bhikhuji, who works as an office boy in a leading mobile operator company in Mumbai, heard about KBB on radio. “My son who is studying in an engineering college in Jamnagar was looking for a PG accommodation and I asked him to use KBB to see if he could get a cheaper PG option because we did not want to pay the broker.” While his son managed to get his PG accommodation using the free tele-classifieds, he also used the platform to locate private tutorial classes last month. By connecting the buyer and the seller and allowing them to transact in their own way – in person, on the phone, on email – online classified sites are confident about getting their share of the 100 million internet users in India.

e) Major Players

Every now and then we need to post advertisements of various sorts. Be it for selling something, offering some services, buying a product, looking for a partner, finding rental properties or for whatever reasons under the sun —advertisement are important to send the message across. But publishing ads costs and for an individual it is not always possible to pay for an advertisement. That is where Free Classified Ad companies come in picture. Today, I will write about the top 10 of the best and free classified sites in India. Yellow Pages have been around for decades. Companies publishing thick Yellow Pages printed directories used to invite people to publish their ads free of cost. But now, because we are in digital era, various websites have taken the same work upon themselves.

1. OLX

If you want to sell anything (from old cars to laptop or tablet to clothes to anything else!) you can go to OLX. Because of their big promotional campaign on TV, radio and newspapers — almost everyone knows about OLX in India. You can post ads free of cost to sell the items that

you no longer need. Buyers can browser through the ads and they will be able to contact you if they find your offer interesting. OLX also has a popular mobile app.

2. Quikr

Quikr is also very popular. This is one of the older companies in India which entered free online classified ad business and made it big. They invite you to sell your used items and also you can post ads on anything else (like offering services, matrimonial etc.). You can sell off your old

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also you can post ads on anything else (like offering services, matrimonial etc.). You can sell

electronic devices, old mobile phones, or even those dusty classic books that you may or may not have read! Internet can really help you in making some money.

3. Click.in

In addition to regular buy-n-sell stuff, this website provides a section on jobs. You can post your resume (aka CV) and also browse through the available vacancies. Go ahead! a suitable job is waiting for you just round the corner!

4. Sulekha

This website is also among the older efforts of creating free classified online ad portal. Sulekha is pretty liberal in terms of categories of ads that it accepts; but it does not seem to accept matrimonial ads.

5. Craiglist

It’s an international player. Craiglist operates in more than 50 countries and I have personally noticed that in the UK, US and Canada; Craiglist is extremely popular. Now, they have created the India chapter of this website and it covers all major Indian cities. You can post ads for selling goods, services, property and jobs etc.

6. Clickooz

Clickooz allows you to post free ads to buy and sell flats, electronic items, mobile phones, garments, cars, services etc. They provide separate sub-domains for each states in India. Almost

all the traffic on this website comes from within India.

7. Locanto

Provides free classified ads for community, events, rental, jobs, personals, pets, real estate and

vehicles etc.

8. KhojLe

Khoj Le (Hindi for “do search”) advertises itself with the punchline “Deal directly”. They have organized free ads in the categories like Jobs, Education, Electronics, Property, Mobiles, Services, Matrimony, Vehicles and Everything Else

9. VivaStreet

With over one hundred thousand free advertisements already posted on it, VivaStreet is a high traffic website. Lots of people come here looking for ads that may suit their requirements.

10. Jagran Classifieds This website is part of the big Jagran.com Hindi news portal. They allow you to put your ads online free of cost. What’s more? You can even publish your ads in the Dainik Jagran newspaper. That also free of cost! They accept ads both in Hindi and English. You can type your ad in Hindi and go the Jagran portal to publish it.

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accept ads both in Hindi and English. You can type your ad in Hindi and go

f) Funding

Some venture capital firms such as Accel Partners have invested in e-commerce companies, such as entertainment ticketing website BookMyShow.com and B2B marketplace Moglix.com.

Started in 2012, Hopscotch India focuses on bringing thousands of brands to moms in India. They have raised USD 12.8 million in two rounds from 7 investors, including Facebook co- founder Eduardo Saverin.

Flipkart.com raised about USD 2.3 billion. On 10 July 2013, Flipkart announced it had received $200 million from existing investors Tiger Global, Naspers, Accel Partners, and ICONIQ Capital, and an additional $160 million from Dragoneer Investment Group, Morgan Stanley Wealth Management, Sofina, Vulcan Inc. and more from Tiger Global.

In February 2014, online fashion retailer Myntra.com raised $50 million from a group of investors led by Premji Invest, the investment company floated by Azim Premji, Chairman of Wipro. May 2014 also witnessed an acquisition of Myntra by Flipkart reportedly for ₹2,000 crores.

In October 2014, Flintobox raised USD 300,000 from leading angels GSF Global, Globevestor (USA), AECAL (Germany), and Mauj Mobile.

In July 2015, price comparison service website MySmartPrice raised $10 million from Accel Partners and Helion Venture Partners. In September 2015, PepperTap raised $36 million from Snapdeal and others.

g) Niche retailers

The spread of e-commerce has led to the rise of several niche players who largely specialize their products around a specific theme. As many as 1,06,086 websites are registered daily and more than 25% are for niche businesses.

During 2014, Royal Enfield sold 200 bikes of special series Online.

Online apparel is one of the more popular verticals, which along with computers and consumer

electronics make up 42% of the total retail e-commerce sales. Niche online merchandising brands like Headbanger's Merch, Redwolf and No Nasties partner with and even help sustain independent musicians. Some established brands like Arvind are now creating clothing lines just for the e-commerce markets. Some of the bigger online retailer like VoxPop Clothing have secured multiple rounds of funding, the last round raising $1 million from Blume Ventures in

2014.

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have secured multiple rounds of funding, the last round raising $1 million from Blume Ventures in

As these niche businesses get popular, they are slowly getting acquired by the big players. BabyOye was acquired by Mahindra Retail, part of the $17 billion Mahindra Group. Ekstop was acquired by the Godrej Group to complement their offline chain of Nature's Basket stores.

h) Key success factors for E-Commerce Business

1. Branding

A brand is a belief and the most powerful thing. The reason why customers decide to pay higher price without any problem. How can you build a strong brand if you’re totally new?

These are the effective ways to build a stronger brand using Internet for a new business.

Unique Design: Good enough to hold them! If you’re able to amaze them, you can sell even more. Get a Logo and designed website. It doesn’t cost you much if you use service like Elance.

Utilize Social Networks: Facebook, Twitter and LinkedIn presence are very helpful here. They got some very innovative products (Twitter Promoted, Facebook Ads etc) to promote a brand. Spend some time to discover the ‘best practices’.

Run multiple Display Advertising Campaigns: Let them remember your name and what you do.

Participate in conversation and Q&A sites and answer every questions about your brand

Showcase your Testimonials, Reviews and feedback across the site and networks

2. USP

USP stands for Unique Selling Proposition. How do you differentiate your business from others? What are the product differentiators?

A buyer usually spends a good time on research. He searches for

Price

Quality

Deals

Reviews etc

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usually spends a good time on research. He searches for • Price • Quality • Deals

3. Store Experience

A good store experience is a must have for Ecommerce success. If your cart or design sucks, nothing is going to help to convert better.

Make your store as much as user-friendly you can. Get a good design, speed-up the store (1 second delay in site speed may decrease conversion rate by 7%), smooth the Cart and get higher conversion rate. A good Ecommerce platform or software is a necessity.

Offer number of features but don’t confuse them with lot of options. Simplicity is also necessary.

4. Customer Retention

A business is never going to be a success without the army of Loyal Customers. Customer

retention is helpful to get more sales and to build your brand. A loyal customer not only buys

from you but he also spreads the good words in his network.

Also you’ve to apply less effort to sell something to existing customers again. They’ve already used the product and they won’t be affected by FUD (Fear, Uncertainty and Doubts).

Simple advice, always be connected with your existing customers. Let them feel special.

5. Multi-Channel Marketing

There are opportunities lying everywhere in Internet. Some businesses are making millions from Facebook. Some businesses are killing their competition with Search Engine Marketing.

The mantra is to spread your reach everywhere. It’s not that hard with Internet.

Let me ask you something. How do you promote your business? What are the current quality traffic sources? If you can only list 2 or 3 traffic sources, be ready for sudden If you’re totally depended on search engines, a negative change in ranking algorithm can affect your whole business. If you rely on Ads for traffic, their policy change can bring you to a danger situation.

An ideal marketing strategy should focus on no. of marketing channels. You can use Email Marketing, SEM, Affiliate Marketing, Referral Marketing, Social Media and offline campaigns to diversify your reach.

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SEM, Affiliate Marketing, Referral Marketing, Social Media and offline campaigns to diversify your reach. 19 |

i) Trends in online Classified industry

1. Fewer discounts

Companies will go after profitable growth rather than wooing customers with deep discounts (in other words, running on losses). A bigger user base will just be the cue for companies to reduce discounts and focus on profitable growth.

2. Cash on Delivery to decline

Cash on Delivery (CoD), a preferred mode of payment for many customers, will decline as more and more people familiarize themselves with using payment wallets to shop and pay bills.

3. More transactions

"There were 50 million transacting users in 2015. This year, it will be at least 75 million," says Rajan Anandan, managing director, Google -- South East Asia and India.

He sees more users coming via smartphones. In China, for example, users browse on the desktop, but they transact via smartphones -- due to quicker linkages to payment gateway.

4. Newer categories

Companies will have their hands full as more users come on board, but they will be up to the task of serving the needs of customers. That will lead to the emergence of new categories of services -- like delivering even milk and water -- which Paytm founder Vijay Shekhar Sharma believes "will replace the neighbourhood store." "You won't need to step out to shop."

5. Synergy between online and offline

Brick-and-mortar will not disappear, but "there'll be more fusion between online and offline services," he adds. Here is a tantalizing possibility of how this and then walk down to the store to pick up the product selected.

"Self-logistics will be an option," says Sharma. ShopClues' Aggarwal says the ecosystem is healthier and is maturing. "There will be higher adoption of m-commerce and mobile wallets."

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is healthier and is maturing. "There will be higher adoption of m-commerce and mobile wallets." 20

3) About my organization

a) Name of the organization-: Mendwall Pvt Ltd Parent organization-: Everest Industries

They a bunch of creative, design-cum-architecture enthusiasts trying to making a living off offering you custom design solutions which are budget-friendly, easy to assemble, weather conscious and most importantly that meet your personal and our professional design standards –all within a promise of 24 hours backed by an intelligent interface

With the expert design assistance and tailor made solutions, we are more than ever before close to helping you make the right design solution. Whether it is fixing the right pillow cushions for your dining or re-modelling the existing storage areas- leave it to our timely design expertise and let design and decor becomes a celebration in your daily lives.

Mendwall is one of India’s fastest growing building solutions company. Founded in 1934, Everest is one of the most respected and renowned business entities in India, and has dominated the market ever since.

It has continuously introduced innovative and modern building products with a promise of strength, speed and safety.

Mendwall offers a complete range of world-class building solutions: roofing, ceiling, wall, flooring, cladding, door and pre-engineered steel buildings for the industrial, commercial and residential sectors.

Mendwall has provided rural shelters, by making corrugated roofing sheets available to farmers at a competitive price. The company is poised to capitalize on the opportunities in rural India, where various housing and infrastructure initiatives are envisaged by the Government.

The Mendwall brand of products are produced at state-of-the-art ISO:9000 certified manufacturing facilities located at Kymore, Nashik, Coimbatore, Kolkata and Roorkee. With over 6000 retail points spread across the nation, together with the strength of over 1600 highly qualified and experienced engineers, designers and technicians, Mendwall provides building solutions that successfully meet the highest standards of quality and durability.

Trained manpower is a dedicated strength at Everest. Apart from continuous development of employee skills, the company is also committed to their welfare.

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Everest. Apart from continuous development of employee skills, the company is also committed to their welfare.

b) Summary of financial information Mendwall is financed and incorporated by Everest Industry which has a turnover of Rs

943.22 Cr in the financial year 2016 and Rs 827.53 Cr & Rs 701.26 Cr in the year 2015 &

2014 respectively. Its current per Share price is Rs 297.50. Net income of Everest industry in year 2016 was Rs 1313.36 Cr. Mendwall pvt Ltd., is a Mid Cap company (having a market cap of Rs 53.59 Cr.) operating in classified industry.

Mendwall pvt Ltd. key Products/Revenue Segments include link between architects and people which contributed Rs 71.07 Cr to Sales Value (62.32% of Total Sales), Income From Contracts which contributed Rs 45.66 Cr to Sales Value (35.46% of Total Sales), For the quarter ended 31-Mar-2016, the company has reported a Standalone sales of Rs.

333.63 Cr., up 19.63% from last quarter Sales of Rs. 278.89 Cr. and up 6.07% from last

year same quarter Sales of Rs. 314.54 Cr. Company has reported net profit after tax of Rs. 11.89 Cr. in latest quarter. The company’s management includes Mr.Manish Sanghi, Mr.Neeraj Kohli, Mr.Neeraj Kohli, Mr.Rakesh Kumar Gupta, Mr.Y Srinivasa Rao, Mrs.Bhavna G Doshi, Mr.A V Somani, Mr.Amitabh Das Mundhra, Mr.B L Taparia, Mr.M L Gupta, Mr.M L Narula, Mr.Manish Garg.

c) The Mendwall team consists of-:

M.L. Gupta-: He had completed his B’tech from IIT Kharagpur with over four decades of experience with ACC from where he retired as president-corporate affairs. He is the MD in Everest Industry and founded Mendwall Pvt ltd.

Avneet Lobana-: She is an alumnus of Sushant School of Art and Architecture in Gurgaon, who is passionate for design journalism. She is the operation head of Mendwall.

Arzoo Chabbar-: She is the executive-Digital Marketing

Khusboo Dhingra-: She is the HR Manager

d) Mendwall corporate office-:

Mendwall corporate office is located at Everest Technopolis D-206, Sector - 63, Noida PIN – 201301

e) Vision-:

MendWall is EVERYONE'S personal design assistant. It is intelligent, interactive, user- friendly (sign up and see!) and been developed with perseverance, dedication and love!

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interactive, user- friendly (sign up and see!) and been developed with perseverance, dedication and love! 22

Today it is committed to helping realise the design-based needs of its users, provide expert and tailor-made design assistance to them (free of any costs), showcase brilliant designs and ideas as well as support interaction of the design-based community in India.

f) Mission-:

We are a bunch of creative, design-cum-architecture enthusiasts trying to making a living off offering you custom design solutions which are budget-friendly, easy to assemble, weather conscious and most importantly that meet your personal and our professional design standards –all within a promise of 24 hours backed by an intelligent interface. Yes, you heard us right.

g) SWOT Analysis-:

This SWOT Analysis of Mendwall Industries Limited provides a strategic SWOT analysis of the company's businesses and operations. This free SWOT analysis shows strengths, weaknesses, opportunities and threats. This SWOT analysis of Everest Industries Limited can provide a competitive advantage.

Strengths

High profitability and revenue

Barriers of market entry

Skilled workforce

Existing distribution and sales networks

Experienced business units

Monetary assistance provided

Weaknesses

Investments in research and development

Brand portfolio

Small business units

Opportunities

Global markets

Growth rates and profitability

Income level is at a constant increase

Few acquisitions

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markets • Growth rates and profitability • Income level is at a constant increase • Few

Threats

Price changes

Financial capacity

Financial and Strategic SWOT Analysis provides a comprehensive insight into the company’s history, corporate strategy, business and financial structure, management and operations. The report contains a detailed SWOT analysis, information on the company’s products and services, key competitors, as well as detailed financial information.

h) Screenshot of the website

products and services, key competitors, as well as detailed financial information. h) Screenshot of the website

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products and services, key competitors, as well as detailed financial information. h) Screenshot of the website

4) Introduction

a) Internship work plan The internship was 6 day working structure, where I need to take 2 days off informing prior to account manager

The internship is for 8 weeks.

1st week – Secondary research The Secondary Research for architects mean I need to find the basic information (which includes Name, phone number, email id and address) of the architect. I need to collect the data through Online Search Portals like justdial, sulekha, yellow pages, LinkedIn and Facebook. You only have to find information of architects who are present in the city.

2nd-7th week- Execution Action Plan-:

I will be required to interact with the architects over a Call/E-mail to brief them about Mendwall and the benefits it holds for the Architects in order to generate appointment with them. After that I was expected to visit the architect’s office on the appointment date and time to provide them first- hand experience of the product, clarify all their doubts , get all important details and pictures and get the agreement form signed confirming their association with Mendwall.

The details of the architect include-

Name of the Architect

Firm Name

COA number- The practicing Id for an architect

Designation

Services Offered

Office Address

Mobile Number

E-mail

Website (if any)

The pictures of the architect include-

A profile picture of the architect or Firm logo

Two or three project images of the architect’s work

The work images should also have titles or name of the projects done by the architect.

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architect’s work • The work images should also have titles or name of the projects done

Total targets-

1. A minimum of 40 architects in 6 weeks

2. A minimum of 55 architects in 8 weeks

8th Week- Final Submission Once the target is achieved, I need to prepare an internship report: "Business Development- Build and Implement Strategies to On-board Architects from PAN India". It should contain points such as Data Analysis, Tables & Charts, Conclusion and recommendations, etc.

b) Task Handled

I had called around 140 clients and successfully fixed meeting with 72 clients and brought 68 clients on board. Among the 32 clients I didn’t had to meet with 12 clients, they got convinced with the call itself and sent me their Data through Mail.

On a daily basis I meet with 3-4 clients in some days I use to call the clients to fix a meeting so that I can brief them in detail about the concept and tried to bring them onboard. Till now after fixing the meeting I didn’t get a single client drop. I had successfully brought all the clients whom I meet on board on the past days.

Here I am attaching the clients details updated by the company whom I brought on- board.

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on the past days. Here I am attaching the clients details updated by the company whom
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5) Achievements

I am specifically targeting the west Ahmedabad reason because it is convenient for travelling according to the location I live. I have successfully brought 62 architects on board and completed my target of 60 architects successfully. The lists of the clients that have successfully brought on-board by me are provided below.

Name

Phone No

Email id

Website

Address

Status

G

G Patel and Associates

079- 27540511

 

079-26444765

7 2nd Floor Harisiddh Chamb Sales 433/6b Varshadeep, Ellisbrid Sales A/702 Narnarayan, Nr Post OSales 301, Platinum Plaza, BodekdeSales 1 Anurag Apartments, B/h Ch Sales 5/b Panama Society 1, B/h C Sales 8 Falgoon Sochool, B/h A G Sales D-10 Svs Appt, Opp JeevandSales 207 Harekrishna Complex, O Sales A/29 Ghanshyam Avenue, Sa Sales 107,Shukan Mall,Science Cit Sales

Sujan D Shah Wistaar Architects and Interior Girish Chandra Gandhi Design Workshop Earth Consortium Ravindra Kadakia

079-26448361

7940032701 girish_gandhi2005@yahoo.co.in

 

079-26440915

079-26638154

079-26443561

Ishvic Design

079-27435453

Dipesh L.Mehta

079-25430755

P

Purohit Associates

079-27540676

AA.Galaxy Infra Interior Design Consul

9825013370 galaxy@in.com

http://www.gcipl.com

A

One Associate

079-27448306

Enercon Basantani Brother De`s Design Gautam Shah and Associates Narendra J Shah

079-25730222

info@insulitte.com

http://www.insulitte.com

J-3 Nildeep Flats, Gurukul RoSales 24, Hemendra Park , Isanpur, Sales 7th Floor Trade Centre, Stadi Sales 803-804 Harikrupa Tower, OSales

079-26423039

079-26442016

079-26581034

Suflam Flat, B/h Dena Bank,

Sales

079-22134624

Modi Khadki, Opp Verai PadSales

The Theme Shree Shailaja Developers Sarvasva Corporation

96924935598

Sun bunglow, near grampanc Sales 801, Akik Tower, S G Highway Sales No. 10, Surabhi Apartment, T Sales Bungalow No. 2, Parshwanath Sales 304, Atp Arcade, Near Law Ga Sales A 4, 4th Floor Samay Apartme Sales First Floor 48, Parshwanathna Sales Plot No 21, Harshad Colony, P Sales 913, Dev Prime, B/h-Divya Bh Sales Ganesh Meridian, Opp. Gujar Sales

9825084116, 8238002004

www.shreeshailaja.com

079-33125782

The Palace R.K Associates

079-30937642

079-30492209

krunaldarji86@gmail.com

Space Infrastructure and BGA Architects079-30236658

infoar.bimalgajjar@yahoo.com

Future Space Interiors Valas Design

079-30931472

futurespace549@gmail.com

www.futurespaceinterior.com

079-33023913

jatinvala324@gmail.com

Collaborative Design Studio - CDS archi 097270 27957

arcdsarchitects@gmail.com

U&I Interiors Pvt Ltd

090991 88822, 7043355888

Navpad Architects & Interior Designers 079-40040703, 9825046403

navpad9@yahoo.com

201, Abhishilp Complex, 2nd Sales

Sarthak Architects

9825039522 scanara1@yahoo.com

 

SBC house, 4th floor, Prahala Sales

Sahil Architects

9426527636

Amit Gajjar

079-26746335

304, Jal bhoomi Avenue, Aud Sales A/29 Om Tower, Satellite Ro Sales 212 Premchandnagar, Judges Sales

Anoop Rao

079-26760743, 9824040043

Quick De 079-26580359 B/306 3rd Flr Premium House, Ashram Road, Ahme

Conservat 079-27436 ashish2yo http://wwP-603, Indraprasth Towers, Drive-in Road

Hospima 079-27642469

Subh Cplx, Shahibag, Ahmedabad

Badal Ass 079-22747783 216 Hariom Chamber, N H No 8, Thakkar Nagar A Design Sc 079-26424137 1st Floor Kusum Niwas, B/h Navrangpura Post Offi Anil M M 079-26443822 G-5 Silver Spring Complex, B/h St Xavier`s Ladies Datta and 079-26407248 12/b Mardia Plaza, C G Road, Ahmedabad Dalal Mot 079-26575550 501 Sakar 2, Opp Town Hall, Ellisbridge, Ahmedab Mayana C 079-26631272 A-30 Mangal Tirth, Opp Dharnidhar Derasar, Paldi, Narendra 079-22134624 Modi Khadki, Opp Verai Pada Pole, Khadia, Ahme

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Derasar, Paldi, Narendra 0 7 9 - 2 2 1 3 4 6 2 4 Modi

6) Strategies & Tactics used

I called the architects and tried to fix a meeting with them. Most of the clients are satisfied with the concept or product but when someone says that he/she is not interested right now I asked him to meet once and listen about the product and about the industry. It is like keep trying and never give up. After meeting them I tried to correlate and that why Mendwall is better than other Market players. And I tried to know what is their customers base right now and try to explain them in figures that if 1- 5% of the total customer base we have connect with you then also he will get a good numbers of projects through us and more over he/she doesn’t have to pay a single penny to us. By listing all of these the client most of the time came on the board. If also they don’t connect with us then I give a follow up call once a week and ask them if they have changed their mind or not.

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connect with us then I give a follow up call once a week and ask them

7) Theoretical Learning

High determination is required to handle a client. This client is kind of stubborn and was not that much easy to crack the deal.

Keep on trying to make sales. This customer was not that much interested but I keep on trying to get him on board

To know the competitor strategies and skills is the best is the key skill to get sales.

In the sales and business development field we don’t know when a surprise question may come so we need to be alert and try to handle the situation with please.

Better knowledge of product helps a lot to make the client believe you and he ask less questions

Clear communication is must while having conversation with the client.

Patience is a key to success.

In the field of marketing you have to make the sales by hook or cook.

Never be late for any meeting.

It’s not good to postpone your client's provided slot for meeting because he might feel rejected and next time he/she might avoid u.

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your client's provided slot for meeting because he might feel rejected and next time he/she might

8) Experiential Learning

Motivation factors plays a major role in an organization

Email etiquette, Communication behavior, all plays a great role while cold calling a customer or writing a mail regarding this.

In the field of marketing there could be lots of cross questions regarding your product we need to be prepared and use our presence of mind to deal with it.

People get excited when the get service from the organization so to enhance an organization one must provide good service

Learned how to deal with a client who and how to send them mail. Got a format of mail which I need to forward to the clients

Learned how to deal with a client who is young and new to the business. This kind of costumers are easily to get on board because the young peoples are creative and try new thinks more over they are risk taker

New organization tries every possible way to expand their organizations and they are the best clients to catch hold for.

Learned that it’s not good to postpone your client's provided slot for meeting because he might feel rejected and next time he/she might avoid u. I had post pond his time slot and after a week only he provided me a slot.

I gave response every client after completed meeting.

Asked as many as Question to ma’am to avoid the mistake while doing phone call

The satisfaction level of customers about the products and services plays an important role.

The respondents did not reply to the questions asked honestly, for instance – answering the annual income, returns received etc. Hence, there are chances of variations in the result obtained.

On the called i thought client do not have sufficient knowledge and they i asked for charges i made them fool in charges calculations then they will ask financial charges statement.

I waited around 2 hours to meet with clients .It was my first of corporate was very enthusiastic after waiting for 2 hour, I lost patience. From this I learned a lesson of patience.

I learnt that if you are make a corporate which type of important point we have known reality people I cannot follow some kind common point which is we can never felt that I was real experience of ppt presentation.

I observed every client does not give same kind of answer I received different answer from different clients.

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I observed every client does not give same kind of answer I received different answer from

If a brand event stirs genuine positive emotions within people then they are more likely to associate those emotions with that brand, which is more effective than just showing them a Facebook ad or something.

Occasionally the line blurs between experiential marketing and a straightforward PR stunt, but I’m not here to waste time quibbling over definitions.

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marketing and a straightforward PR stunt, but I’m not here to waste time quibbling over definitions.

9) Interaction with academic guide

During the interaction with my academic mentor we discussed about the organization from

where I am doing my internship, what are my roles or expectation of the organization from me? We discussed about the way of logbook to be provided. He asked me the following things that need to be done.

A)

Experiential learning need to be in greater detail,

b)

All calls// meetings detailed description has to be given (whom did i met? what did i talk?

what was the outcome? what are the future actions required? experiences and

observations)

c) Population listing of all architects in Ahmedabad area wise, criteria for selection of the

architects, selecting for cold calling.

d) Source and find templates of daily sales call reports --and select good one and then

prepare daily sales call reports for every day.

e) Indian and Gujrat and Ahmedabad - architect/interior decoration industry data collection-key drivers, regulation policy, major players , marketing and business strategies of major firms, consumer behavior, how do retail and corporate clients select architect firms , trends in the industry,

f) My sip firm details --promoters, office, structure, resources, culture, context products

/services, mission , vision, objective, goals, promoter background, brochure , website screen shot.

g) Draft table of contents

h) Resend the log book with all detailing

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brochure , website screen shot. g) Draft table of contents h) Resend the log book with

a) Log Book

10)

Annexure

a) Log Book 10) Annexure Annexure-1 Annexure-2 Annexure-2 43 | Page

Annexure-1

Annexure-2
Annexure-2

Annexure-2

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a) Log Book 10) Annexure Annexure-1 Annexure-2 Annexure-2 43 | Page
Annexure-3 b) Visiting Cards 44 | Page

Annexure-3

b) Visiting Cards

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11)

Reference

http://anuraggupta.blogspot.in/2006/03/online-listings-classifieds-

businesses.html

http://blog.nextbigwhat.com/online-classifieds-industry-in-india-complete-

coverage-297/

http://www.ajclassifieds.net/online-classifieds/

http://www.livemint.com/Industry/1Hjmb9F5hxFNsYuDZ7ZP9K/Indias-

Internet-market.html

http://www.smetimes.in/smetimes/news/pr_newswire/2016/May/05/India-

Online-Classifieds-Market-Revenues-Expected.html

https://www.quora.com/What-is-the-market-size-for-India-real-estate-online

http://www.businesstoday.in/moneytoday/real-estate/online-real-estate-

portals-make-it-easier-to-buy-a-home/story/217432.html

http://www.exploringstartups.com/reality-and-future-of-online-real-estate/

https://www.google.com/patents/US20030040970

http://www.ingentaconnect.com/content/aea/jep/2009/00000023/0000

0003/art00003

Lal, Kaushalesh. "E-business and manufacturing sector: a study of small and medium-sized enterprises in India." Research Policy 31.7 (2002):

1199-1211.

http://www.livemint.com/Industry/1Hjmb9F5hxFNsYuDZ7ZP9K/Indias-

Internet-market.html

http://techwelkin.com/10-best-and-free-classified-ad-websites-in-india

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