Idea Development and Brainstorming Process PowerPoint Presentation Slides

Idea Development
& Brainstorming
Your Company Name
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Our Mission
Vision
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Our Team
CAROL SMITH
JOE SMITH
MARY SMITH
JOHN SMITH
ANITA SMITH
CEO
CEO
CEO
CEO
CEO

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About Us
Mary Smith
Carol Smith
Anita Smith
John Smith
JOB TITLE HERE
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Our Goal
Peter Smith
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Jenney Smith
Carol Smith
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Amit Smith
What Is Brainstorming
"A
Method
Of
Shared
Problem Solving In Which All
Members
Of
A
Group
Spontaneously
Contribute
Ideas."
Rules Of Brainstorming
4. No judgmental looks
capture your audience's
attention.
3. No limits on ideas
attention.
1. No criticizing
attention.
2. No evaluating
attention.
Procedure OF Brainstorming
02
03
Posing Problem
Posing Problem Pose A Clear
Problem, Question, Or Topic To The
Group.
Convergent Phase
Discuss, Critique, And Prioritize
Ideas. Select Ideas That Are Most
Applicable To The Problem.
01
04
Selecting Participants
Select A Group Of 3 To 10
Participants With Different
Backgrounds.
10
Divergent Phase
Ask The Group To Generate As
Many Solutions Or Ideas. There
Should Be No Censorship.
Method Scorecard For Brainstorming

Method Scorecard For Brainstorming
Overall Effort
Required
Time For Planning

And Conducting
Skill And Experience
Supplies And
Equipment
Time For Data

Analysis
Most Useful During These Project Phases:
Problem
Definition
11
Requirements
Conceptual
Design
Detailed
Design
Implementation
The Brainstorming Technique

12
Stages Of Brainstorming
The Brain Dump
13
Divergent Thinking
Creative Ideation
Types Of Brainstorming- Individual And Group Brainstorming

14
Individual Brainstorming
Group Brainstorming
While Group Brainstorming Is

Often More Effective At
Generating
Ideas
Than
Normal
Group
Problem
Solving,
Several Studies
Have Shown That Individual
Brainstorming Produces More
And Often Better Ideas
Than Group Brainstorming.
You Can Take Advantage Of

The Full Experience And
Creativity Of All Team
Members.
When
One
Member Gets Stuck With An
Idea,
Another
Member's
Creativity And Experience
Can Take The Idea To The
Next
Stage.
You
Can
Develop Ideas In Greater
Depth
With
Group
Brainstorming Than You Can
With Individual Brainstorming.
Mind Maps For Brainstorming

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Mind Mapping Is A Useful Technique That Helps You Learn More

Effectively, Improves The Way That You Record Information, And
Supports And Enhances Creative Problem Solving.
15
3 Basic Brainstorming Techniques Structured Unstructured And Silent

In Structured Brainstorming
In Silent Brainstorming
In Unstructured Brainstorming
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1- The Stepladder Technique

Step-5
Repeat The Same Process By Adding A Fourth Member, And So

On, To The Group. Allow Time For Discussion After Each
Additional Member Has Presented His Or Her Ideas.
Step-4
Reach A Final Decision Only After All Members

Have Been Brought In And Presented Their
Ideas.
Step-3
Form A Core Group Of Two Members. Have
Them Discuss The Problem.
Step-2
Add A Third Group Member To The Core Group. The Third Member
Presents Ideas To The First Two Members BEFORE Hearing The Ideas
That Have Already Been Discussed. After All Three Members Have Laid
Out Their Solutions And Ideas, They Discuss Their Options Together.
Step-1
Before Getting Together As A Group, Present The Task Or Problem To All Members.
Give Everyone Sufficient Time To Think About What Needs To Be Done And To Form
Their Own Opinions On How To Best Accomplish The Task Or Solve The Problem.
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2- 6-3-5 Brainwriting
Participants
Idea 1
Idea 2
Idea 3
Participant 1
Participant 2
Participant 3
Participant 4
Participant 5
Participant 6
In Brief, It Consists Of 6 Participants Supervised By A Moderator Who Are Required To Write Down 3 Ideas
On A Specific Worksheet Within 5 Minutes. The Outcome After 6 Rounds, During Which Participants Swap
Their Worksheets Passing Them On To The Team Member Sitting At Their Right, Is 108 Ideas Generated In
30 Minutes.
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3- Online Brainstorming
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4- Crawford's Slip Writing Method

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04
01
06
03
05
This Method Involves Collecting Ideas From People On Pieces Of Paper Or Post-it Notes. Writing Rather
Than Speaking Allows Free Flow Of Ideas And Level Playing Field For Quitter And Outspoken
Participants.
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5- Reverse Brainstorming
Change Your Thinking

Instead Of Asking:
How Do I Solve Or Prevent This Issue?
How Do I Achieve These Results?
Ask
How Could I Possibly Cause The Issue?
How Could I Possibly Achieve The Opposite
Effect?
21
6- Star Busting
What Are The Features Of The Product?

Who Will Buy It?
What Should The Price Of Product?
How We Sell It?
Why Will They Buy It?

How Is It Better Than Competitor's Product?
New Product
How Will We Pitch It?
Why People Choose Our Product?
What Is The Right Time To Launch The Product?
How To Finalize The Product Design?

What Is The Cost Of The Product?
What Is Its Shelf Life?
22
7- Charlotte Procedure
Work Groups and

Teams
Development
Organizational
Compliance
Maximizing Your
Leadership
Environment
Safety
When An Idea-generating Session Has Numerous Related Issues Or Numerous Stakeholders,

Simple Brainstorming Is Often Inadequate. The Charente Procedure (Sometimes Spelled 'Charrette')
Involves Organizing People Into Several Small Groups, Each Of Which Brainstorms Ideas One-afterthe-other Until Everyone Involved Has Had A Chance To Contribute Fully.
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8- Round-Robin Brainstorming
This Method Allows Team Members To Generate Ideas

Without Being Influenced By Any One Person.
STEP 1 Gather Your Team Together Around A Table. Give Each Person
Index Cards So That They Can Record Their Ideas On Individual Pieces Of
Card.
STEP 2 Acting As Facilitator, Explain The Problem That You Want To Solve.
Be Specific About The Objectives Of The Brainstorming Session. Answer
Questions, But Discourage Discussion. The Goal In This Step Is To Allow
Individual People To Think Creatively Without Any Influence From Others.
STEP 3 Have Each Team Member, In Silence, Think Of One Idea And Write
It Down On An Index Card.
STEP 4 Once Everyone Has Written Down An Idea, Have Each Person Pass
Their Idea To The Person Next To Them. Everyone Should Now Be Holding A
New Card With Their Neighbor's Idea Written Down On It.
STEP 5 Have Each Person Use Their Neighbor's Idea As Inspiration To

Create Another Idea. Then Ask Each Person To Hand In Their Neighbor's Card,
And Pass Their New Idea To The Person Next To Them To Repeat Step 4.
STEP 6 Continue This Circular Idea Swap For As Long As Is Necessary To

Gather A Good Amount Of Ideas. When The Time Is Up, Gather Up All The
Ideas. You Can Now Collate Them, Eliminate Any Duplicates And Discuss
Them Further As Required.
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9-role Storming
Role Storming Is A Technique That

Encourages Group Members To Take On
Other People's Identities While Brainstorming.
This Reduces The Inhibitions That Many
People Feel When Sharing Their Ideas With A
Group, And It Helps People Come Up With
Ideas That They May Not Have Otherwise
Considered. Usually, Each Team Member
Should Have Around 2 Minutes To Get Into
Character And 10 Minutes To Brainstorm
Ideas That Reflect The Chosen Character.
The Session Has Two Rounds, Which Gives
Each Member 24 Minutes To Brainstorm
Ideas. The Session Length Is The Total Time
For All The Members. For Example, If The
Session Includes 4 Members, Then The Total
Time Will Be 96 Minutes.
25
10- Morphological Analysis

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Element A
Element B
Element C
Element D
Variation A
AA
BA
CA
DA
Variation B
AB
BB
CB
DB
Variation C
AC
BC
CC
DC
Variation D
AD
BD
CD
DD
Variation E
AE
BE
CE
DE
11- The Synectics Technique

This Is A Technique That Forces

One To Talk About The Problem In
Another Manner, To Use Other
Descriptive Words In Another Form,
Mainly, By Using Analogies As The
Mechanisms For Making The
Familiar Strange And Strange
Familiar.
Climate
Thinking
Action
Rich Stimulus
Definition
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Similar
Feels Like
Opposite
Similar
Synthesis
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
12-Attribute Listing Technique

Features
Attributes
Alternatives
Material used
Wood
Plastic
Lead material
Grey
Luminous
Colour
Brown
Multicolour with company logo
Shape
Cylindrical
Oval
Special features
Eraser on top
Hook to clip onto clipboards
There Are Two Steps In The Attribute Listing Technique. The First Is To List All Of The Various
Characteristics Of The Study Object. The Second Is To Deliberately Change Or Modify These
Characteristics.
By Means Of This Technique, It Is Possible To Bring Together New Combinations Of
Characteristics Or Attributes That Will Better Fulfill Some Existing Need.
28
13- The Delphi Method

Leader Identifies Judgment Issues And Develops Questionnaire.
Prospective Participants Are Identified And Asked To Cooperate.
Leaders Send Questionnaire To Willing Participants, Who Record Their

Judgments And Recommendations And Return The Questionnaire.
Leaders Compiles Summaries And Reproduces Participants

Responses.
Leaders Send The Compiled List Of Judgment To All Participants.
Participants Comment On Each Other S Ideas And Propose A Final

Judgment.
Leader Looks For

Consensus
Leader Accepts Consensus Judgment As Groups Choice.
29
Analysing Results Of Brainstorming Session Attribute Listing Technique

Voting
Criteria 1
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Voting
Criteria 2
Voting
Criteria 3
Total Number Of
Votes
Idea 1
Idea 2
Idea 3
Analysing Results Of Brainstorming Session Affinity Diagrams

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Theme 1
Theme 2
Theme 3
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Analysing Results Of Brainstorming Session Weighted Scoring Model

32
Ideas
Merits
Demerits
Implications
Probable
Outcomes
Score
Idea 1
14
Idea 2
13
Idea 3
12
Decision Matrix- Weighted Scoring Model

Requirement Score
33
Criteria
Weight
50%
30%
20%
Weighted Scores
100%
Analysing Results Of Brainstorming Session Six Thinking Hats

BLUE HAT
WHITE HAT
Managing the Thinking
Information & Data
RED HAT
Feelings and Intuition
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Focus
GREEN HAT
Creative Thinking
BLACK HAT
YELLOW HAT
Why it may not work
Why it may work
Analysing Results of Brainstorming Session SWOT Analysis

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Analysing Results Of Brainstorming Session MoSCoW Analysis

Analysis For Skill Of Business Analyst

Must
(Minimal Usable Subset)
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Should
(High Priority)
Could
(Desired But Not Necessary)
Wont
(Can Be Delayed For Future Use)

your audience's attention.











Post It
05
01
Sale
DIRECT
MARKETING
04
02
03
37
News Paper
38
Puzzle
Print Marketing
E-mail Campaigns
39
PPC Advertising
Media Marketing
Target
Current Situation
Competitive Analysis
Positioning
Target Segments
Vision
40
Circular
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Venn

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01

03
02

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Agenda
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Matrix
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Development
Clients
Star Clients
Dilemna Clients
High Value
Clients
Lego
Increase
Teach
Encourage


Build
45
Silhouettes
INVENTORY
CHECKOUT
CASH
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PAYMENT
CREDITCARD
Comparison
2017
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35 $
45 $
55 $
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your
Dashboard
Communication
Study
Sales Review
Strategic System
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Goal Process
Success
Location
54%
62%
25%
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47%

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Timelines
Timeline
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2016
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Hierarchy
Supply Chain Manager

Supply Chain Council
Sourcing
Procurement
Logistics &
Management
Contract Management
Supplier Quality
Engineer
Supplier Management
Student
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Bulb Or Idea

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Bar Graph
4.5
4
3.5
3
2.5
2
4
3.5
1.5
2.5
2.4
2
1.1
0.5
0.5
0
Google
Advertisements
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Trade Shows
Confernces
Blogs & Websites
Online
Advertising
Magazine
Print Advertising
Advertisements
Funnel
Reachability
Calls-to-action
User Experience
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Simplicity
Engagement
Color Schemes
THANK YOU
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Idea Development and Brainstorming Process PowerPoint Presentation Slides

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Idea Development

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Method Scorecard For Brainstorming

Method Scorecard For Brainstorming

Time For Planning

Skill And Experience

Time For Data

Most Useful During These Project Phases:

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The Brainstorming Technique

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The Brain Dump

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Types Of Brainstorming- Individual And Group Brainstorming

While Group Brainstorming Is

You Can Take Advantage Of

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Mind Maps For Brainstorming

Mind Mapping Is A Useful Technique That Helps You Learn More

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3 Basic Brainstorming Techniques Structured Unstructured And Silent

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1- The Stepladder Technique

Repeat The Same Process By Adding A Fourth Member, And So

Reach A Final Decision Only After All Members

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4- Crawford's Slip Writing Method

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Change Your Thinking

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