CHABHADIYA NIKUNJ

Jatinbhai Sheth

Vivekanand College

Declaration
I, the undersign CHABHADIYA NIKUNJ D.Student of
T.Y.B.B.A. here by declare the project work presented is my
own work and has been carried out under the supervision of
Prof.Jatin Sheth.

This work has not been previously submitted to any

other university for any examination.

Date:

Place: Rajkot

Signature: -

CHABHADIYA NIKUNJ D.

Acknowledgement

First of all, I express my gratitude to lecturer Prof. Jatin

Sheth for his great response and guidance. Then I am greatly
obliged to my principal. I would thank to the marketing
manager of HIGH-TECH RECLAIM Product Ltd., RAJKOT.

Date:

Place:

Rajkot

Signature:
CHABHADIYA NIKUNJ D.

Preface

In the present world with lots of odds & with decreasing

importance of education & the decreasing loyalty towards
education. There is a need to revies the method of educated
employed one of the method is to accompany practical study
with the theoretical method. This would strengthen the
principles & concept of theoretical education & would become
world applicable.

In the present day the business would become a highly

complicated faculty which has to undergo staff competitior &
has to operated in such an environmental where there is no
look back formula to sucess. Thus Saurashtra University has
been running a business management faculty under the degree
of B.B.A. to keep the student interested in it which has practical
study under the subject, Practical Training.

This practical study is useful to determine the

parameters between the theoretical study and the actual
4

situaltion. It is useful to increase the knowledge and teh

foreshight of the student and they provide them actually step
into the dynamic. Everchanging, world of business.

I have taken opportuniy to undergo practical training

during the year 2015-2016 in HIGH-TECHRECLAIM I have
done my research in RAJKOT city.

Index

Sr. NO.
1

Topic
General Information

Marketing Yesterday & Today

Societal Marketing Concept

Marketing Mix

Product Range

New Product Development

Marketing Strategy

Research Study

My Observation

10

SWOT Analysis

11

Future Plan

12

Conclusion

13

Bibiliography

Content
1.

HIGH-TECH RECLAIM At Glance

2.

Origin

3.

Growth & Development

4.

Technology

5.

Research & Development

6.

After Market Support

7.

Present Status

8.

Mission of the Company

9.

Market Strategy

10.

Organization Structure.

Project At Glance
BASIC INFORMATION OF COMPANY
Name of the firm

:- HIGH-TECH RECLAIM .

Year of establishment

:- 1992

Location of firm

:-

Opp-Motel The village.

Kalavad Road,At.Haripar (pal).
Dist-Rajkot,360005

Regd.Office

:-

opp. Imperil Heights,150 ring

road,Rajkot- 360005

Branch Office

:- Delhi, Kolkata,

Web Site

:-www.HIGH-TECH RECLAIM .com

Form of Organization

:- private limited company

Phone N0

Fax No.

: +91 2812331200

+91 2812331200

Factory

:- +91 2812783343

Web Site

:-www.HIGH-TECH RECLAIM .com

Form of Organization

:-private limited company

Size of the unit

:- Large scale unit

Bankers

:- State Bank of India

:- State Bank of Saurastra,
:- HDFC Bank

Product

:-Reclaim.Rubber,Butyl
Reclaim,Rubber Natural
Reclaim rubber

Day off

:-Sunday

M.D.
1. Mr. Bhaveshbhai pa

C.M. & M.D.

10

Origin
HIGH-TECH RECLAIM Product was established in
2001. The company offers you Indias most reliable
Tyre with world class technology from the worlds leading
Rubber manufacturing companies of Italy.
HIGH-TECH RECLAIM Product Ltd. Was set up in
2001 with the initial investment of 3 crore rupees and since
then the company is manufacturing 100% Indigenous
Rubber Tyre.

11

Rubber

Growth &
Devlopment

HIGH-TECH RECLAIM Product started its operatin in

India in 2001as a Private firm for the trading of imported
Rubber Tyre. Then after the comapny has think over the 100%
Indigenous sanitary ware scale & ultimately it started its
operation in India in 2002.

When we take about the products and development is

that HIGH-TECH RECLAIM is the leader in India. It has
various kinds of Tyre and was first to introduce Concept
series in RAJKOT.

12

Technology

HIGH-TECH RECLAIM lists among the top 5

manufactures, with over 18000 customers. We offers one of the
widest range of

Rubber Tyre.

HIGH-TECH RECLAIM are very exited about the launch

of our brand new 120k technology. This is a technological
break through for

Rubber manufactures.. Noise filters and

one of the semiconductor industries in recent time.

13

Rubber

Research &
Development

When we talk about the research of HIGH-TECH

RECLAIM product, company has its own department which
works for hours & hours & tries to develop a high accuracy
with capacity along with low prices and ultimately company
has recently launched Concept Series displayed scale which is
included of all features i.e. high accuracy, with high capacity at
low price.

Dedicated the service of the Indian Industry and

customers,

our

research

&

development

innovating and attempting breakthrough in the

Tyre.

14

is

designing
Rubber

After Market Support

A term of professionals specially assigned to provide

product and technical support to our customers through
Indias most advanced & fully computerized customers
support center at RAJKOT.

15

Present Status

HIGH-TECH RECLAIM Products is committed to long

term growth, has now reached a stage where it can forge a
head on the strong foundation it has built. Strong foundation
in terms of man power, infrastructure, sales and distribution
channels, dealer network, systems integration, all India retail
and service presence to deliver absolute customer satisfaction.
The company has charted its growth deliberately beginning
with infrastructure development and consolidation in the
second phase and has now entered market penetration and
targets to be among the tops in each product segment by year
2005.
B

16

Mission Of The
Company

In fiercely competitive industry, consumer durable

markets company mission is to make a difference in the
lifestyle and introduce new dimension to enjoyment offer new
age technology and digital concepts working hand with
domestic industry to produce and sell excellence and come
close to the Indian customer through committed service.

17

Market Strategy

The company has drawn up two prolonged marketing

strategy to achieve this. Introducing new Concept Series
through importance channels support these with focused
promotions.

Once the market achieves optimum size, take up the

products for local manufacture.

To support the popular products which are currently

manufactured and marketed in India, including the mega
range, with high powered promotions and judicious media
mix.

18

Organization
Structure

Organization

structure

is

the

diagrammatic

representation of authority responsibility relationship.

GCMMF have flatten organization structure because it

facilities effective co-ordination and communication.

19

Pillars of management:

Leadership
Customer focus
Quality
People involvement

Values of change management:

S- Self discipline
P- Patience
O- Openness
R- Respect
T- Trust

GCMMF has established HOSHIN KANRI. It helped to

ensure that all employees are aware of short, medium and long
term plans and it involves all their employees.

The TQM movement is evident in the AMUL quality

circle. They have trained their employees with a shaper
business perspective which takes into account the complexities
of changing market dynamics.
20

To

make

them

ore

competitive

in

the

FMCG

environment they initiated:

Performance audit programmers

Invited expert consultancy group to support

competency building for GCMMF.

This

help

to

define

each

positions

responsibilities better along with the required knowledge,

skills and attitudes.

21

roles

and

ORGANISATION CHART

M.D

Market
Development

Sales
division

In charge
& team

Sales
executive

Field
Assistant

Sales
man

22

23

Marketing Yesterday
& Today

Marketing is the process of planning and executing the

conception, pricing, promotion and distribution of ideas, goods
and services to create exchange that satisfy individual and
organization goal.

Traditional, much importance was given to product

rather than needs and wants of consumers. Marketing manager
go on design their product without giving through to he needs
and wants of consumer. They were trying to sell their product
at any cost. Consumers were bombarded with advertisement;
in all calls, telephone calls, etc.

The aim was to earn profit through high sales volume.

Moreover, marketing was considered as buying and selling the
product.

24

But now, time has changed, Marketing is considered to

be much more; the focused is given to the needs and wants to
consumers.

Products

are

designed

according

to

the

specification of consumers. Consumers satisfaction is given

much importance. The aim to earn profit through customer
satisfaction. Moreover, marketing function has also widened.
Marketing

includes

back

warding

and

development, marketing research, advertising, and many

more. In forwarding functioning it includes post truncation
research, after sales service, disposal of the product, <*> use of
the product, etc. Nowadays ways of advertising is also
changing. Traditional mostly used media was television. Now
people started using internet as media of advertising. More
and more number of people is turning to development to
website and net advertising.

Recently new P is introducing in marketing. First there

were 5 Ps. Now there are 8 Ps. Last year New P adds is
product portfolio management. Nowadays more importance is
also given to marketing research also knows the latent needs of
consumers.

Thus, Marketing yesterday and today is totaling

different. One has to adapt the change to survive in this
market.
25

forwarding

26

Societal Marketing
Concept

Social marketing concept may be defined as,

The task of achieving organizational goals is to

identifying the needs and wants of consumers and satisfying
the needs and wants by delivering the desired goods and
service more efficiently and effectively than competitors in a
way the preserve or enhance society well being

The GCMFF are contributing in their own way to various

desirous social changes. They took steps like:
Training module of artificial insemination service.
Establishment of cattle feed making.

27

28

Marketing Mix
Marketing mix is the various marketing tools that
marketer use to sell its products. There are 4 Ps of marketing
Mix.

4. Products of Marketing
Product

Price

Promotion

Place

And services marketing mix

people

Process

Physical
element

A list of the relevant market forces and the element of the

marketing mix would be helpful in analyzing marketing
problems. The main aim of all marketing activities is
profitability. The marketing manger should therefore devise
such a marketing mix that will give the optimum profit for the
product he has to market.
By blending this marketer make a proper plan of action
to push its products in the market.
Definition:

29

According to Phillp Kotler, Marketing Mix is the set of

marketing tools that the firm uses to pursue its marketing
objectives in the target market.

30

Element/Tools Of
Marketing Mix
The most basic marketing mix tool is product the firm
tangible offer to the market, which includes the product
quality, design, features, branding, and packing. As part of it s
product offering, providing after sales services, such support
services can provide a competitive advantage in the globally
competitive market place.

31

Product Mix includes following things:

Product Variety
Quality
Brand name
Service
Design
Packaging
Warranties
Feature
Sizes
Capacity
Returns
Readability.

HIGH-TECH RECLAIM has good product mix. It has

long variety of product, with different readability and size of
good quality of product which is given next. As far are service
is concern, company has given that responsibility to the dealer
to give the best quality service.

32

33

Product Range
According to PHILIP KOTLER

A Product is anything that can be offered to a market for

attention, acquisition, use of consumption that might satisfy a
want or a need. It includes physical objects, services, persons,
places, organization and ideas.

According to EDLERSON

Product is a bundle of utilities consisting of various

product features and accompanying services.

There are 5 levels of the product which marketer must

take in consideration.

34

Levels of The Product

Potential

Argument

Expected

Generic

Core Benefit

Product

35

Product mix and

length
Product mix is the set of all product line and items that a
particular seller offers for sale to the buyer.

Product line is a group of products that are closely

related because they function in a similar manner, are sold to
the same customer groups, are marketed though same types of
outlets of fall within a given price range.

36

37

New Product
Development
The typical new product development process followed
by HIGH-TECH RECLAIM is as follows:

The following stages are involved in NPD process.

1 IDEA GENERATION:
New Products are born from ideas. Before searching
ideas, top management should define the products and
markets and should also state the objectives for NPD.

38

BRAND NAMES OF THE TYRE

OF
HIGH TECH TYRE PVT.LTD.
1.

HIGH 1 - G
It is one of

the oldest brand of the company which was

introduced in 1999. It is crisp, sweet and has got unique taste. It is a brand
leader especially in west and north zone which are strong RUBBER market.
There are lot of limitations of this products, lot of consumption is through
children.

2.

ZING Roll
Zing Rolls are available in delicious round shaped, tyre. Very

light, very crisply, plain or with tappings and never sold loose.

3.

LESE Jack
Lese Jack of High tech product Pvt.ltd. is about 24 years old

product. It is andin perfomance.

39

Sources of new product ideas:

Customers:
Loyal

customers

often

recognize

the

improvement in the product before companies can do.

Companies can identify customers need through complaint
letters, forced group discussion, etc. and can made changes
accordingly.

Scientists, Employees, Engineers:

Company must develop a culture so that employees are
encouraged to give new ideas. They should also develop an
incentive scheme for those who give best ideas.

Competitors:
Company can purchase the competitors product to see
the functioning and accordingly they can develop new
product.

Other Sources:
Pattern attorneys, university, advertising, agencies,
marketing research firms, university, business publication and
so on.

40

need

for

2. IDEA GENERATION TECHNIQUE

Attribute Listing:
It is listing an existing products attributes and then
modifying each attributes in the search for an improved
product.

Forced Relationship:
In this several objects are considered in relation to one
another to create a new product.

Morphological Analysis:
It is identifying the structural dimensions of a problem
and examining the relationships among them.

Need and Problem Identification:

Here customers needs and problems are identified.

Brainstorming:
It is a group activity to stimulate the flow of ideas by
discussing a specified problem. Here rule isWe want as many ideas as possible and remember no
evaluation.

41

3. IDEA SCREENING:
In this stage new ideas are evaluated to determining the
promising ones. The purpose of ideas screening is to drop poor
ideas as early as possible because product development cost
rises substantially at each successive stage.

The committee should avoid two types of errors:

Drop error:

It occurs when committee drop an idea which

is good.
Go error: It occurs when committee go with an idea which is
poor.

Most of the company uses product idea rating device

while screening the idea price performance, quality, customer
satisfaction, matches with company resources, strategies,
objectives, etc. Then idea is matched with this certain criteria
and if it does not match then idea is dropped.

42

4. CONCEPT DEVELOPMENT AND TESTING:

Philip Kotler says,

Attractive ideas must be refined into testable product

concepts.

Consumers do not buy product ideas but product

concept.

Product Idea

A possible product that the company

might offer to the market.

Product Concept :

An

elaborated

expressed

in

version
consumer

terms.
Product Image

A particular picture in the minds of

customer.

Concept Development:
A product idea can be turned into a several product
concept.
Concept Positioning:
Each concept is required to be positioned so that it helps
to understand the product competition in relation to cost, time
preparation, quality, etc. These comparisons can be used to
communicate the product concept to the market.
43

of

ideas

meaningful

HIGH-TECH RECLAIM

EXPENSIVE
Precision Platform Scales

Bizerba scale

Counting Scale

HIGH-TECHRECLAIMs

INEXPENSIVE

HIGH PRICE
Suman , Option, And

Precious, Satorious

HIGH-TECHRECLAIM

Others

LOW PRICE

44

The major competitors of HIGH-TECH RECLAIM are:

Deco
Rajmoti
AND
Others
HIGH-TECH RECLAIM are positioned against them as
SCALE OF HIGH QUALITY AT REASONABLE PRICE
Concept Testing:
Concept testing calls for testing this concept with an
appropriate group of target consumers. The concept may be
presented symbolically or physically. Consumers are presented
with an elaborated version of each concept and they are asked
to react to each concept.
If company have undertake proper concept development
and concept testing then it can avoid any problem that arises in
the market place later on in the initially stage only.

45

5. MARKETING STRATEGY DEVELOPMENT:

The new product manager will have to develop a
preliminary marketing strategy statement for introducing this
product into the market. This strategy will be refined in the
subsequent stages.

This marketing strategy plan consists of 3 parts.

First part describes:
Target market, structure, behavior, sales, market share,
profit goals sought in the first few years.

Second part describes:

Products planned price, distribution strategy and the
marketing budget for the first year.
The HIGH-TECH RECLAIM will be offered with lower
price .
Third part describes:
Long run sales and profit goals and marketing mix
strategy over time.

46

6. BUSINESS ANALISYS:
Once the product concept and marketing strategy are
developing management evaluate the business attractiveness
of the proposal. Management evaluates the sales, cost and
profit to determine whether they satisfy the companys
objectives. If they do them the proposal move into next stage.

Estimating Total Sales:

Management needs to estimate whether sales will be high
enough to yield a satisfactory profit.
Total Sales = First time scale + Replacement sales + Repeat
Sales.
Sales estimation depends on whether a product is one
time

purchased

infrequently

purchased

or

purchased produced.
Scale is one time purchased product. Here number of first
buyer initially less and then decrease as few buyers are left.
Repeat sales will soon occur provided that it satisfies some
buyers. The repeat sales curve eventually falls and become
steady because by this time, the product is longer a new
product.
Estimating First time scale:
The first task is to estimate the first time sales of a new
product in each period.
47

frequently

Estimating Replacement Sales:

To estimate replacement sales, management has to
research the product survival age distribution. The low end of
distribution indicates when the first replacement sales will take
place. Since, replacement sales are difficult to measure before
actual launch, most of company base their actual decision
solely on their estimate of first time sales.

Estimating Repeat Sale:

For a frequently purchased product one has to estimate
the repeat sales. A high rate of repeat purchase indicates that
the consumers are satisfied with the product.

Estimating Costs & Profits:

After sales forecasting management have to estimate the
costs and profits of this venture. The costs are estimate by the R
& D, manufacturing department, marketing and finance
department together.

48

7. PRODUCT DEVELOPMENT:
I the product pass, the business test, it moves to R&D to
be developed into a physical product. Up to now it exist in the
form of word description, a drawing, or a prototype. At the
stage the company will determine whether the product idea
can be translated into a technically and commercially feasible
product.

The R&D department will develop one or more

prototype. The company hopes to find a prototype that
satisfies customer requirement; it performs safely and can be
produced with the budgeted manufacturing costs.

Developing and manufacturing a successful prototype

can take days, months or even years. Lab scientists must not
only design the products required functional characteristics bu
t also they should know how to communicate its aspects.

49

50

51

52

53

54

55

1
56

57

At this stage various decisions like:

Product Engineering
Branding
Packaging
Patenting
Formulating the communication programmes, etc.
When prototype is ready they go through functional and
consumer test.
Functional tests are conducted under laboratory and field
condition to make sure that the product performs safely and
effectively.
Consumer testing can take variety of forms from brining
consumers into a laboratory to giving them samples to use in
their business.
Consumers are given prototype to taste and their
suggestions are taken to make further changes in the product
and to improve their product. In short, HIGH-TECH
RECLAIM undergone consumer test.

58

The final prototype of HIGH-TECH RECLAIM scale was

available at 33% of a retail price of other scales of company
toppings.

8. TEST MARKETING:
After management is satisfied with the products
functional performance, the product is ready to be dressed up
with a brand name, packaging, and preliminary marketing
programmes.

The purpose of market testing is to learn how consumer

and dealers react to handling, using and repurchasing the
actual product and how large the market is?

The amount of test marketing is influenced by investment

cost, risk factors, time pressure and research cost, so, not all the
companies choose the route of market testing.

59

TECHNIQUES OF TEST MARKETING

CONSUMER GOODS

INDUSTRIAL GOODS

1. Sales wave research

1. Product use test

2. Simulated test marketing

2. Trade show

3. Controlled test marketing

3.

Distributors

&

dealers

display
4. Test Marketing

4.

Controlled

marketing

HIGH-TECH RECLAIM scale is a consumer good.

Technique used by HIGH-TECH RECLAIM for test marketing
is Test Market. It is a technique where company usually selects
few representative cities in which the company sales force will
try to sell the product with full exposure of advertising,
promotion campaign, etc.

60

test

HIGH-TECH RECLAIM selected cities like RAJKOT,

Ahemdabad, Surat, Baroda, etc. for test marketing with a
discount of rupees.

61

This method gives several benefits like:

More reliable forecast of future sales.
Company may deliver fault that escaped in product
development stage.

Limitation of this method:

There is difficulty in converting National media plans
into local equivalent.
There is problem of obtaining a set of market that
reasonably represents the country as a whole.

62

9. COMMERCIALISATION:
Market testing gives idea to management whether to
launch the product or not. If company goes for product launch
it calls for high investment because to launch a new product
into the national market requires heavy spending on
advertisement and promotion in the first year.
Commercialization involves the following aspects:
When (Timings):
In launching a new product company has to think
whether it is a right time to launch the new product. The
company faces 3 choices
First entry
Parallel entry
Late entry
HIGH-TECH RECLAIM scale was launched on July 2002
to grab the expanding market of scale range.

63

 Where:
The company must decide whether too launch the
product in single locality, region, national market or the
international market. Financial sound company may launch
their product into full national market. While small company
first select one cities and slowly they into other cities and they
distribute in whole nation.
HIGH-TECH RECLAIM scale was initially launched in
Surat, Ahmedabad, and Baroda and then they enter other cities
and now it is available in the whole nation.

To Whom:
The company must target its distribution and promotion
to the best prospect groups. Companies best prospect group is
one:
Who are early adopters?
Who are heavy users?
Who would be opinion leaders?
Who could be reached at a low cost?
64

HIGH-TECH RECLAIM scale target market is low

budget customer, ruff users, etc.

How:
The company must develop action plan for introducing
the new product into the markets.
HIGH-TECH RECLAIM scale was launched at a
discount of 15% initially and now no discount is given to
customers.
Thus, the entire process of new product development
was completed in around 1 or 1.5 year.
Adopters of HIGH-TECH RECLAIM scale are in the trial
and adoption stage.
Main factors which affect the adoption of HIGH-TECH
RECLAIM scale are:
Beliefs of customers
Traditional habits

65

66

Marketing Strategy
The product life cycle is an important concept that
provides insight into a products competitive dynamic.

Product life cycle is an attempt to recognize the distinct

stages in the sales history of the product. By identifying the
stage of product life cycle company can formulate better
marketing plans and strategies.

Most of the product life cycle portrays typical bellshaped

curve or S-shaped product life cycle, which is as follows:

Marketing Strategy

30
25
20
15
Sales & pro

10
5

67

0
Introduction

Maturity

Time

There are other forms of product life cycle also. They are:
Cycle-Recycle pattern
Scalloped pattern
Style pattern
Fashion pattern
Fad pattern

68

STAGE OF PRODUCT LIFE CYCLE

The different stages of product life cycle are:
1. Introduction Stage:
This stage starts when the product is newly launched. In
this stage profit are negative or low. Main objective of the
markets is to create product awareness. So, promotional
expenditure are at their highest ratio to sales.
2, Marketing Strategies:
Considering price and promotion marketing can pursue
one of the strategies in the introduction stage:
PROMOTION
HIGH

LOW

Rapid skimming strategy

Slow skimming strategy

Rapid penetration strategy

Slow penetration strategy

69

HIGH-TECHRECLAIMs LCD scale which is under their

SNOWCAPs frozen scale division is in the introduction stage.
As far as its marketing strategies are concerned it is as follows:
Price: It is priced very reasonably i.e. 33% of a retail price
of other scale of company.
Distribution: It is distributed through their distribution
Gold chain. They are given free training, advertising
allowance; they were given 10 t0 15% of margin.
Quality: It is placed as high quality product.
Promotion: They spend heavily on promotion to
compete with scale companys like Sansui, Atoc, AND,
etc.

In short, as far as marketing strategies in introduction

stage is concerned HIGH-TECH RECLAIM follows Rapid
Penetration Strategy.

70

2. GROWTH STAGE:
This stage is marked by rapid climb in the sales. Prices
remain where they are or fall, promotional expenditure is
maintain or raised, sales increases, profit also increases.

Marketing Strategies:
The company uses several strategies to sustain market
growth as long as possible. The company uses strategies like:
Add new features to the product
Enter new segment
Improve product quality
Lower the price of the product, etc.

In this stage company spends heavily on product

improvement, promotion and distribution but they forgo
current profit in the hope of making it in the future.

71

HIGH-TECH RECLAIM most of the product series are in

growth stage like Gold, Silver, Diamond, Industrial, retailer etc.
To sustain their market growth HIGH-TECH
RECLAIM is:
Adding new features to their product.
Developing new varieties of existing product
Trying

to

enter

new

market

segment

introducing new product.

3. MATURITY STAGE:
At this stage the product rate or growth will down. This
stage lasts longer than the previous stages. Maturity stage can
be divided into 3 phase:
Growth Maturity
Stable Maturity
Decaying Maturity

72

by

Marketing Strategies:
In this stage company feels they can do very little. But
marketers can consider strategies of:

Marketing modification strategies:

The company should try to expand their market either by
increasing the number brand users or by increasing usage
rater per users.

Product modification:
They can also increase their sales either by improving the
quality, features or style.

Marketing mix modification:

They can also stimulate sales by modify prices,
distribution, advertising, sales promotion, services,
personal selling strategies.

73

HIGH-TECHRECLAIMs scale of Gold series is in the

maturity stage. To increase the sale they are:

Trying to enter new segment by introducing with

high accuracy and high capacity.

Trying to increase more usage per occasion by

advertisement.

Introducing sale promotion scheme like gifts,

discount, contest, etc.

Improve their quality of product.

74

4. DECLINE STAGE:
In this stage sales of the product decline. Due to fall in
sales production decreases, price cuts and profit erosion. Some
firms withdraw from the market, while some withdraw from
the smaller segment.
Marketing Strategies:
Identifying weak product
Determining the marketing strategies
Drop decision
No products of HIGH-TECH RECLAIM are in the
decline stage.
Competitors:
1. Vrajraj rubtech ind.LLP.
2. Revlon Rubber PVT. LTD.
3. Panjab Rubber.
4. Balaji Rubber PVT.LTD.

75

Research Study

76

INDEX
NO
1
2
3
4
5
6
7
8

PARTICULAR
STATEMENT OBJECTIVE
MARKET SEGMENTATION
RESEARCH METODOLOGY
RESEARCH PROCEDURE
OBJECTIVE OF STUDY
SAMPLING PROCEDURE
SOURCE OF DATA
SCOPE OF THE STUDY

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STATEMENT OBJECTIVE

My statement objective is that, to know the comparative analysis of tiles

users of Rajkot, tiles user regarding awareness. Therefore, I find out the reason
from the tiles user, that why they are not use Floor Tiles and what types of
problems are affected in non awareness about the Floor Tiles.

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MARKET SEGMENTATION
Market is divided in to various segments related to different environments
like demographic, geographical, psychological, etc. My market segmentation is
a psychological segmentation. My area is only Rajkot city. Samples of my
research are peoples of following blocks:

Education with awareness

Age structure
Mentality
Personality
Life style
User status

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RESEARCH METHODOLOGY

RESEARCH: -

It is the process of gathering, recording and analyzing of critical and relevant

facts about any problem in any branch of human activity. It is scientific
investigation of a problem.

MARKET RESEARCH: -

It is systematic and intelligent investigation of the Who, What, Where,

When, Why and How of actual and potential buyer.

MARKETING RESEARCH: -

Marketing research is the systematic process of Collecting, Tabulating and

Storing all the information relates to marketing process.

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METHODOLOGY

1) SAMPLING UNIT:-

The target population was divided in to two segments i.e. tiles user and
dealers. Things like needs, its fulfillment and suggestions of all segments were
collected for making this research success.

A)

SAMPLE SIZE

How many people should be surveyed?

About 100 from different segment i.e. tiles user and dealers
were taken as a sample size. As we know that large sample gives
more reliable data, but here because the population was divided in
two segments such thing was made possible.

B)

SAMPLING PROCEDURE

How should the respondents be chosen?

During my training days, we have divided the total time of
training as per the requirement. It means in any concern segment. It
population is high the more time was research for it.

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C) PROBALITIY SAMPLE

SIMPLE RANDOM SAMPLE

Every units of the population has an equal chance of

selection.

STRATIFIED RANDOM SAMPLE

The population is divided into mutually exclusive group.

(Such as age groups), and random sample are drawn form group.

CLUSTER (AREA) SAMPLE

The Population is divided into mutually exclusive group.

(Such as city blocks), and the researches are draws a sample of the
groups to interview.

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D)

NON-PROBABILITY SAMPLE

CONVENIENCE SAMPLE

Tab researcher selects the most accessible population

members.

JUDGEMENT SAMPLE

The researchers select population members who are good

prospects for accurate information.

QUOTA SAMPLE

The researcher finds and interviews a prescribed numbers of

each of several categories.

The research on the topic called Comparative Analysis of

Floor Tiles in Rajkot is done by using random sample & under the
head of simple random sampling.

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RESEARCH PROCEDURE

DEFINING THE PROBLEM AND RESEARCH

OBJECTIVES

DEVELOPING THE RESEARCH PLAN

COLLECTING THE INFORMATION

ANALYSING THE INFORMATION

PRESENTING THE FINDINGS

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OBJECTIVE OF STUDY
When any students are preparing the project report so its behind the particular reason. When any students are studying
in graduate level or postgraduate level, so its main objective is getting knowledge in theoretical and practical particular
in BBA & MBA. Project report is very useful for getting practical knowledge. The company gives practical knowledge.
Theoretical knowledge is not necessary and also everywhere practical knowledge is not necessary, but according to me
practical knowledge is giving knowledge of present time and future time; this is more useful for making good career.

MY MAIN OBJECTIVES ARE AS FOLLOWS::-

1)

To make aware about the Floor tiles.

2)

To know the people`s view point about company.

3)

To know the requirements of today generation

4)

To know the progress of the company.

5)

To know about features of the Floor tiles.

6)

To know about the opinions of the people about the companys

after sales service

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DEFINITION

POPULATION
The term Population is applies to any finite or infinite collection
of individuals. It is also known as the universe.

SAMPLE
It is a part of population or a subject from a set of units, which is
provided by some processes or others, usually by selection with the
objective of investigation the characteristics of properties of the parent
population.

SAMPLING UNIT
Any individual unit which is aggregate or regarding for the
purpose of deciding sample is known as sampling units Subject of
population as sampling units.

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SAMPLING PROCEDURE

THE SAMPLING UNIT

The target population was divided in to two segments i.e, tiles user
and dealers. Things like needs, its fulfillment and suggestions of all
segments were collected for making this research success.

SAMPLING SIZE

The sample size of research is 65 peoples including tiles user, general customer etc.

SAMPLING PROCEDURE

I have selected the random sampling method for my survey. Under

it I have gone for convenience sampling. Here I have selected the most
accessible population members from which to obtain information.

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SOURCES OF DATA

1)

PRIMARY DATA

Primary data is original data. Researcher itself for research

purpose collects it only.
SOURCES OF PRIMARY DATA

Consumer, Wholesalers,
Agents, Dealers, Stockiest,
Salesman, Investors, Employees,
General public etc

HOW TO COLLECT PRIMARY DATA

SURVY- Mail, Telephone, Personal approach.
PANNEL RESEARCH
OBSERVATION, (Personal observation, Observation by camera)
EXPERIMENTAL RESEARCH

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2)

SECONDARY DATA
Secondary data made data. This data collected by someone
else before.

SOURCES OF SECONDARY DATA

o Published survey of market.

o General research reports.
o Media reports like Newspapers, Magazine, and Internet etc.
o Universities,

Marketing

research,

Agencies,

Advertising

Agencies.
o Internal records like annual record, Salesman report, Customer
Complains etc.
The primary data used for my study are questionnaire-containing
questions regarding customers point of view about Floor Tiles. I
interviewed the general public to know the awareness towards Floor
Tiles.

I have also use the secondary data for getting the knowledge of
tiles industry & company for that I go through co.s literature & no. of
website on the internet.

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SCOPE OF THE STUDY

The research is limited to Rajkot city.

The time allotted for preparing the report is 30 days.

The objective is to know the quality aspects of tiles and

find out the reason about the not awareness of Floor Tiles
in Rajkot.

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91

My Observation
HIGH-TECH RECLAIM Product Ltd. is a unique unit in
itself. Through establishment of ABC Public Ltd. movement is
started which led to standard of living.
I feel glad that I have been the part of it for few days.

The unit is well equipped with latest technology and

modern machines and equipment.

Self discipline is followed by employees.

As it is weighing industry accuracy plays a very

important role because it affects the quantity of product.

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93

DATA ANALYSIS AND INTERPRETATION

1. At what intervals do you visit at HIGH TECH PVT.LTD?
1st visit

10%

Once in a year

12%

Once in a month

68%

Only at time of sale

10%

ANALYSIS:

TIME INTERVALS

10%

10%

12%

1st VISIT
ONCE IN A MONTH
ONCE IN A YEAR
ONLY AT TIME OF SALE
68%

INTERPRETATION:
From above graph, we can conclude that there are 10% consumers visiting first
time, 68% consumers visiting once in a month, 12% consumers visiting once in
a year and 10% consumers visiting only at time of sales.

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2. How did you get awareness about HIGH TECH PVT.LTD?

Friends & Relatives

51%

Word of mouth

9%

Newspaper

15%

Social networking

12%

Hoardings

13%

ANALYSIS:

AWARENESS ABOUT HIGH TECH

PVT.LTD
FRIENDS AND RELATIVES
12%
NEWSPAPER

9%

HOARDINGS
13%

51%
WORD OF MOUTH
15%

SOCIAL NETWORKING
SITES

INTERPRETATION:
From above graph, we can conclude that there are 51% consumers who are
awared from their friends and relatives, 15% consumers are awared by
newspaper, 13% from hoardings, 9% from word of mouth and 12% from social
networking sites.

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3. Through which media do you get awareness generally about end of

season sale of HIGH TECH PVT.LTD?
Newspaper

20%

Direct mailer

2%

SMS

26%

Hoardings

17%

E-mail

11%

Friends & Relatives

24%

ANALYSIS:

AWARENESS ABOUT END OF SEASON SALE

20%

24%

NEWSPAPER
SMS
E-MAIL
DIRECT MAILER

17%

HOARDINGS

26%

FRIENDS AND RELATIVES

11%
1%

INTERPRETATION:
From above graph, we can conclude that there are 20% consumers who got
awareness from newspaper,26% consumers from SMS, 11% from E-mail, 1%
from direct mailer, 17% from Hoardings and 24% from friends and relatives

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4. What have make you to visit HIGH TECH PVT.LTD again?

Variety of garments

47%

Good quality

33%

Customer service

6%

Delightful Ambience

3%

Attractive price

11%

ANALYSIS:

VISIT REPEATEDLY
3%

VARIETY OF GARMENTS
33%

CUSTOMER SERVICE

47%

ATTRACTIVE PRICE
GOOD QUALITY
DELIGHTFUL AMBIENCE
11%
6%

INTERPRETATION:
From above graph, we can conclude that there are 47% consumers of variety of
garments, 6% customer service, 11% attractive price, 33% good quality and 3%
delightful ambience.

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5. Give your views about current offers and discount.

Ok

10%

Excellent

24%

Good

64%

Not enough

2%

ANALYSIS:

OFFERS AND DISCOUNTS

2%
10%
24%
OK
GOOD
EXCELLENT
NOT ENOUGH
64%

INTERPRETATION:
From above graph, we can conclude that, there are 10% consumers who feel
O.K., 64% consumers feel good, 24% feel excellent and 2% felt not enough
current offers and discounts.

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6. Do you have membership card?

Yes

80%

No

20%

ANALYSIS:

MEMBERSHIP CARD

20%

YES
NO

80%

INTERPRETATION:
From above graph, we can conclude that, there are 80% consumers having
membership card and 20% consumers does not have membership card.

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7. If yes, which benefits you like the most?

Discounts

47%

Special offers for me

16%

Offer massages

22%

Multiple partners in

15%

payback green card

ANALYSIS:

BENEFITS OFMEMBERSHIP CARD

15%

DISCOUNTS
OFFER MESSAGES

47%

16%

SPECIAL OFFERS FOR ME

MULTIPLE PARTNERS IN
PAYBACK GREEN CARD

22%

INTERPRETATION:
From above graph, we can conclude that 47% consumers are benefited from
discounts, 22% consumers are benefited from offer messages, 16% consumers
are benefited from special offers for me and 15% consumers are benefited from
multiple partners in pay back green card

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8. How was your shopping experience?

SHOPPING EXPERIENCE

6%
16%
18%
EXCELLENT
GOOD
BETTER
AVERAGE

60%

INTERPRETATION:
From the above graph, we can conclude that, 16% consumers say that it is
excellent, 60% consumers say it is good, 18% consumers say that it is better and
6% consumers say it is average.

101

Question: 9 Do you feel workload every time?

No.
1.
2.
3.

Particular
Yes
Sometimes
Never
Total

Frequency
0
100
0
100

Percentage
0%
100%
0%
100%

100
90
80
70
60
50
40
30
20
10
0
Yes

Sometimes

Never

Employees

Column1

Interpretation:
From the above research it can be said that the out of 100
employees entire employees are sometimes feel workload.

102

Question: 10 - Do you do your work as an employee or owned company?

No.
1.
2.
3.

Particular
Always
Sometimes
Never
Total

Frequency
10
80
10
100

Percentage
10%
90%
10%
100%

Employees

10% 0% 10%
Always
Sometimes
Never

80%

Interpretation:
From the above research it can be said that the out of 100
employees 90% employees sometimes do their work as an owned company &
10% always & 10% are never do.

103

Question: 11 - Top management involves employees in the management

decision

No.
1.
2.
3.
4.

Particular
Strongly Agree
Agree
Neutral
Disagree
Total

Frequency
0
10
90
0
100

Percentage
0%
50%
50%
0%
100%

50
45
40
35
30
25
20
15
10
5
0
Strongly Agree

Agree
Employees

Netural
Column2

Disagree

Column1

Interpretation:
From the above research it can be said that the out of 100
employees 50% employees are neutral that they involved in the decision
making by the top management & 50% are agreed.

104

Question: 12 - Which of the following factors which motivates you most?

No.
1.
2.
3.
4.

Particular
Salary Increase
Promotion
Leave
Motivational talks
Total

Frequency
80
12
8
0
100

Percentage
80%
12%
8%
0%
100%

Employees

8%0%
12%

Salary Increase
Promotion
Leave
Motivational Talks

80%

Interpretation:
From the above research it can be said that the out of 100
employees 80% employees are motivated by salary increase & 12% are
motivated by promotion & 8% are motivated by leave.

105

Question: 13 - Does your organization provide training & development program

for your progress?
No.
1.
2.
3.
4.

Particular
Always
Rare
Sometimes
Never
Total

Frequency
100
0
0
0
100

Percentage
60%
0%
40%
%
100%

Employees

Always
Sometimes
Never
Category 4

Interpretation:
From the above research it can be said that the out of 100 entire
employees are 60% employee always & 40% employee sometime feel that they
provided training & development by the company.

106

Question: 14 - Do you feel that problems are solved by your management?

No.
1.
2.
3.

Particular
Always
Sometimes
Never
Total

Frequency
90
10
0
100

90
80
70
60
50
40
30
20
10
0
Always

Sometimes
Employees

Never
Column1

Column2

Interpretation:
From the above research it can be said that the out of 100 employees
90% employee are accepted that problems are solved always by the
management & 10% told sometimes.

107

Percentage
90%
10%
0%
100%

Question: 15 - Would you like to leave your current job for any better future
opportunity?
No.
1.
2.

Particular
Yes
No
Total

Frequency
10
90
100

Percentage
10%
90%
100%

90
80
70
60
50
40
30
20
10
0
Yes

No
Employees

Column2

Column1

Interpretation:
From the above research it can be said that the out of 100 employees
90% employee are not leave their current job & 10% are leave their job for
better future opportunity.

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109

SWOT Analysis
The SWOT analysis just a nut sells view of all the
important aspects of the product. SWOT stand for S Strength,
W Weakness, O Opportunity and T Threat. The SWOT
analysis of the LCD screen displayed scale.
Strength of the company
Technically innovative product
Better brand name
Better brand preference
Good distribution channels
Good after sales service.
Weakness of the company
Low end product
No scheme allowed
Specifically dealer scheme
And consumers scheme

110

 Opportunity of the company

Increase market share
Aiming to be 3rd by 2005
Increase the sale of new product

Threat of the company

Low end product may take over the market
their by
Decrease in market share
Decrease in sales volume.

111

112

FUTURE PLAN

In the future, HIGH-TECH RECLAIM .will continue

following the footsteps of our founder and develop more innovative,
environment-friendly and practical automobile vehicles considering
changes in market trends.

Companys future plan is to develop transgenic

varieties

by

way

of

genetic

engineering

biotechnology.

The most prime objective is to maintain strong

relationship with those farmers who are loyal to the
company for that company will try to fulfill all the
requirement of them.

113

and

plant

114

Conclusion
HIGH-TECH RECLAIM today is one of the leading
company in the scale and now its aiming to become a entire
scale company. With its newly added tag of the electronic
weighing people and clever formulation of price and product it
targets virtually all segments of the market.
HIGH-TECH RECLAIM LCD screen displayed scale is
also one such product with low price, high capacity and high
accuracy added more value to the company targeting the price
sensitive consumers in the market.
This scale is facing some problem in the market and it not
showing any growth trends. But it found to be showing some
negative trends instead. But with proper consideration and
some required changes like aggressive promotion,

115

I wish HIGH-TECH RECLAIM Product Ltd. & its LCD

screen displayed scale all the truck for a progressive future.

116

Bibliography
Name of book

Authors name

Marketing Management

Parasbhai Vadnagara

Companys website

www.hightackreclaim.com

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