Conclusion:

In todays society, food allergies and intolerances are a general burden for
people to live their life to their full extend. The SCiO pocket molecular sensor
would provide an instantaneous method for users to identify fingerprint of any
object around them. Consumer Physics will be capable of exploiting this
previously ignored market segment. Consumer Physics will aim to peruse four
target markets:

Individuals who suffer intolerances

Nutritionally focused Consumers
Food retailers and health grocers
Healthcare Industry

By establishing a strong market analysis, a respectable marketing plan was

established. Ultimately, Consumer Physics positive brand name will be capable
of establishing long term relationships with consumers and robust B-B
partnerships. Where each marketing strategy has undergone vigorous financial
consideration, creating a gross margin of xxx% in 2017 that is predicted to
increase to XX in 2019. By following the marketing plan established in this report,
the SCiO pocket sensor will become an industry leader in the eHealth market in
the short term and ultimately financially sustainable for the future.