2016.10.17.

WhatMakesAGreatPRHit|MediaVisionInteractive

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What Make A Great PR Hit

(http://www.mediaviioninteractive.com/log/digitalpr-2/make-great-pr-hit/)

Advertising
PostedbyJodieHarrisonMay8,2014|Taggedas:Tags:digitalPR
(http://www.mediavisioninteractive.com/blog/category/advertising
(http://www.mediavisioninteractive.com/blog/tag/digitalpr/),PRhit
2/)(14)
(http://www.mediavisioninteractive.com/blog/tag/prhit/)

Analytics

(http://www.mediavisioninteractive.com/blog/category/analytics/)
(34)
PRasawholecanbeahardtacticforSEOstotakeon.WithGooglesrecent
Awards
spateofalgorithmupdates,thelatestbeingtheinfamousguestblogging
(http://www.mediavisioninteractive.com/blog/category/awards/)
penalties,moreandmoreSEOsareswitchingtoDigitalPRtoimprovetheir
(13)
clientsrankings.Thismeanslearningawholenewskillset,withafocuson
buildingbrandrelationshipswhichtendstobefartrickierthanthemereactof
Blogging
placinglinksonwebsites.
(http://www.mediavisioninteractive.com/blog/category/blogging
2/)(8)

So The Quetion I: What Make A Great PR Hit?

CaseStudies
(http://www.mediavisioninteractive.com/blog/category/case
AgreatPRhitisdefinedbyanumberofqualities.Fortraditionalpress,PRslook
studies/)(2)
atcirculation,readershipfiguresandwhetherthepublicationmatchesupwiththe
brandsobjectives.Ifyouareahighfashionbrandandyouhavebeenfeatured
Clients
alongsidebrandsthatareinalowerpricecategory,youneedtoquestionhow
(http://www.mediavisioninteractive.com/blog/category/clients/)
greatthePRhitis.
(6)
CommonSEOTopics
Digitallyspeaking,PRishardertomeasure.TherearesomanyKPIsthatyoucan
(http://www.mediavisioninteractive.com/blog/category/common
goby,andliketraditional,AVEsaretoomuchofapieintheskymeasurementto
seotopics/)(75)
reallygoby.WhatDigitalPRdoesgiveusisdirectresults.Itismucheasierto
noticeagreatPRhitthatincomparisontoaPRhitthatisnotdoingmuchfor
ContentMarketing
referraltrafficorrankings.
(http://www.mediavisioninteractive.com/blog/category/content
marketing/)(8)

ThethreequalitiesIlookforinagreatPRhitare:

rand Relevance

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ConversionRate
rand Relevance
Optimisation
Thisisthemostimportantqualitytofocusonwhenbuildingyourpresslist.A
(http://www.mediavisioninteractive.com/blog/category/cro/)
wholepagefeaturewithmultiplelinks,brandreferencesandimagerywillnot
(1)
meanathingiftheaudienceofthesitearenotinterestedintheproductthathas
Copywriting
beenfeatured.
(http://www.mediavisioninteractive.com/blog/category/copywriting/)
Asiteshouldideallybefeaturingthebrandscompetitors,productswithsimilar
(39)
pricepointsandhaveanaudiencethatcouldbeaprospectivecustomerforthe
CrossChannel
brand.Thebrandspresenceonthesiteshouldbeasbeneficialtothesiteasitis
Marketing
tothebrand.
(http://www.mediavisioninteractive.com/blog/category/cross
channelmarketing2/)
Ifyoubuildalonglistofpublicationsthatfityourbrandspositionandtheir
(13)
objectivesfortherestoftheyear,youwillfinditstraightforwardtobuild
relationshipswiththesetitles.Nobloggerorpresswillwanttohearfromabrand
DigitalCampaigns
oraPRiftheycannotsupplystoriesandproductinformationthatisnotrelevant
(http://www.mediavisioninteractive.com/blog/category/digital
totheirbrand.
campaigns/)(12)
DigitalMarketing
Ifyouareunsure,askyourselfthefollowingquestion:Wouldyouseetheirbiggest
(http://www.mediavisioninteractive.com/blog/category/digital
competitorhere?Whywouldthisjournalistfindthispressrelease/product
marketing2/)(24)
interesting?
DigitalPR
(http://www.mediavisioninteractive.com/blog/category/digital
Large Social Following
pr2/)(27)
Lookingatatitlessocialfollowingisaclearcutwaytoseehowinfluentialthey
DigitalStrategy
are.Iftheytweettheirfeaturesandmentionthebrand,theybecomebrand
(http://www.mediavisioninteractive.com/blog/category/digital
advocatestotheirlargefollowing.Thisnotonlyincreasesbrandpresenceforthe
strategy2/)(43)
clientonsocialplatforms,butalsogrowsthebrandssocialfollowing.
EmployeeAdvocacy
TitlesthatareinfluentialonsocialplatformslikeTwitterandGoogle+willmost
(http://www.mediavisioninteractive.com/blog/category/employee
likelyhaveanarmyoffashiontitlesfollowingthem.Thisistheperfectchanceto
advocacy/)(2)
notonlygetthebrandinfrontofabigvolumeofpotentialcustomers,butalsoto
FactsandFigures
morepresstitlesthatsharesimilarvalues.
(http://www.mediavisioninteractive.com/blog/category/facts
andfigures/)(20)

xcellent trut flow

Featured
ForPRswithahugelistofpublicationstosiftthrough,segmentingthegoldfrom
(http://www.mediavisioninteractive.com/blog/category/featured/)
thestrawcanbetrickybutisessentialtoknowingthegradeofcoveragebeing
(6)
secured.Oneofthemetricsthatwillmakethisprocessaloteasieristrustflow.
Gamification
TrustflowisanSEOmeasurementthatindicatesthequalityofawebsitedomain.
(http://www.mediavisioninteractive.com/blog/category/gamification/)
Thewaythattrustflowisdeterminedisbyexaminingtheexternallinkingsources
(1)
(backlinks)ofawebsite.Soundcomplicated?Thatswhytherearefreetoolsthat
willdothisforyou.ForPRsthatareinterestedinisolatingthebestofthebest
General/IndustryNews
publicationsfromtheircontactlist,websiteslikeMajesticSEOofferfreewebsite
(http://www.mediavisioninteractive.com/blog/category/general
linkanalysistousers(youdontevenneedtosignupforanaccount).Toseea
industrynews/)(5)
publicationorblogstrustflow,itsassimpleascopyingandpastingthewebsite
GuestPosts
linkinthetoolbar.
(http://www.mediavisioninteractive.com/blog/category/guest
posts/)(2)
HotoffthePress
(http://www.mediavisioninteractive.com/blog/category/hot
offthepress/)(126)
JustforFun
(http://www.mediavisioninteractive.com/blog/category/just
forfun/)(62)
LinkBuilding
(http://www.mediavisioninteractive.com/blog/category/link
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2016.10.17.

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development/)(18)
LocalSearch
(http://www.mediavisioninteractive.com/blog/category/local
search/)(7)
MobileSearch
(http://www.mediavisioninteractive.com/blog/category/mobile
search/)(28)
MultimediaSEO
(http://www.mediavisioninteractive.com/blog/category/multimedia
seo/)(8)
OnlinePR
(http://www.mediavisioninteractive.com/blog/category/online
pr/)(26)
Onlineprivacy
(http://www.mediavisioninteractive.com/blog/category/online
privacy2/)(2)
PaidSearch
(http://www.mediavisioninteractive.com/blog/category/paid
search/)(57)
(http://www.mediavisioninteractive.com/wpcontent/uploads/2014/05/PRHit.jpg)
Presentations
These3factorscaneasilydistinguishwhetheraPRhitgainedinatitlewasworth
(http://www.mediavisioninteractive.com/blog/category/presentations/)
theclientstime.Ifatitlehasalargesocialfollowing,animpressivetrustflowand
(13)
isrelevanttothebrand,youcanworkcloselywiththeminaPRinitiativethatwill
Reputation
benefitthebrandaswellthepublication.
Management
(http://www.mediavisioninteractive.com/blog/category/reputation
Dontjudgeapublicationbeforereviewingthem,anddontassumeeveryPRhitis
management/)(21)
agreatone.DigitalPRallowsboththeclientandtheagencytoanalysetheworth
ofPRhitsbymeasuringtrafficandrevenuegainedfromthemthehigherthe
RoundUp
numbersmeasured,themorelikelyyouwillseesuccessfromthehit.
(http://www.mediavisioninteractive.com/blog/category/round
up/)(2)
Asaclient,itisimportanttoquestionwhatyouragencyislookingforinaDigital
SearchEngineNews
PRhitkeepinginmindthatoutlandishnumberscanmeanabsolutelynothing.
(http://www.mediavisioninteractive.com/blog/category/search
enginenews/)(176)
DigitalPRcertainlyhasitsadvantagesovertraditional,andmeasurementand
directresultsaretwoofthem!
SearchTechnology
(http://www.mediavisioninteractive.com/blog/category/search
TheDigitalPRClient
technology/)(8)
LearningCurve

SEOStrategy
Related Pot:
(http://www.mediavisioninteractive.com/blog/category/seo
strategy/)(114)
Norelatedposts.

AdwordsDynamic
RemarketingEssentials

SERM
(http://www.mediavisioninteractive.com/blog/category/serm/)
Leave a Repl
(5)
Youremailaddresswillnotbepublished.

SocialMedia
(http://www.mediavisioninteractive.com/blog/category/social
media/)(221)

Uncategorized
(http://www.mediavisioninteractive.com/blog/category/uncategorized/)
(54)
Comment
WereHiring!
(http://www.mediavisioninteractive.com/blog/category/were
Name
hiring/)(9)

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2016.10.17.

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Remarketing
studies/aquascutum
(http://www.mediavisioninteractive.com/services/paid
socialmedia/)
search/remarketing/)
InstantSEO
SocialMediaMarketing (http://www.mediavisioninteractive.com/case
(http://www.mediavisioninteractive.com/services/social
studies/instantoffices/)
mediamanagement
DickiesStoreDigital
strategy/)
Transformation
ContentMarketing
(http://www.mediavisioninteractive.com/case
(http://www.mediavisioninteractive.com/services/content
studies/dickiesstore
marketing/)
seo/)
ConversionRate
AquascutumDigital
Optimisation(CRO)
BrandRelaunch
(http://www.mediavisioninteractive.com/services/cro/)
(http://www.mediavisioninteractive.com/case
SearchEngine
studies/aquascutum/)
Reputation
MediaVisionContent
Management(SERM)
Marketing&PR
(http://www.mediavisioninteractive.com/services/online
(http://www.mediavisioninteractive.com/case
reputation
studies/mediavision
management/)
contentmarketingpr/)
Analytics
BBCEatWellShow
(http://www.mediavisioninteractive.com/services/web
ContentMarketing&
analytics/)
PR
AffiliateMarketing
(http://www.mediavisioninteractive.com/case
(http://www.mediavisioninteractive.com/services/affiliate
studies/bbcgoodfood
marketing/)
eatwellcontentpr/)
Specialisms
HobbsLondonSEO
(http://www.mediavisioninteractive.com/services/specialist
&DigitalPR
sectors/)
(http://www.mediavisioninteractive.com/case
PropertyMarketing
studies/hobbsseo
(http://www.mediavisioninteractive.com/services/specialist
digitalpr/)
sectors/property
InstantOffices
marketingagency/)
RedirectStrategy
EventMarketing
(http://www.mediavisioninteractive.com/case
(http://www.mediavisioninteractive.com/services/specialist
studies/instantoffices
sectors/event
redirectstrategy/)
marketingagency/)
InstantOffices
Fashion&Lifestyle
ContentMarketing
Marketing
(http://www.mediavisioninteractive.com/case
(http://www.mediavisioninteractive.com/services/specialist
studies/instantoffices
sectors/fashion
contentmarketing/)
lifestylemarketing
agency/)

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