A European network of services

for cycle tourism?

Giulia Cortesi
Fe d e ra z i o n e I t a l i a n a A m i c i d e l l a B i c i c l e t t a
NECC Meeting1 Giulia
| Vienna|
15 October
2016| Vienna 15 October 2016
Cortesi FIAB
| NECC Meeting

CONTENT
1. The context
2. What the user meets and needs?
3. The FIAB proposal + perspectives
4. Discussion

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1. CONTEXT
Virtuous cycle of cycle tourism
Cycle
Toursists

Services

Cycle-routes
infrastructures

Promotions
communications
+ offers
Attractions

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ESTIMATE of the
ECONOMIC VALUE of
CYCLE TOURISM

n. of
daily trips
(million )

n. of
holidays
(million )

Value of
daily trips
(billion )

Value of
holidays
(billion )

TOTAL
(bln )

2.300

20

35

44

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2. WHAT THE USER MEETS AND NEEDS?

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3. PROPOSAL
PROPOSAL

M. Mutterle, manager of
One European network
of accomodation services for cycle tourists
How?
2-stage merge process of the existing networks

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1st stage the portal

coordination of information under an umbrella
website, linking to, an linked by, the national
networks, following the subsidiarity principle

www

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2nd stage a shared platform

the national networks of accomodation services
join in a European shared platform,
which gains brokerage and commissions from
the services providers

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BENEFITS FOR THE USERS

Easily find answer to their needs

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BENEFITS FOR THE NATIONAL NETWORKS

Low cost access to the European market

More providers joining the national networks

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3. PERSPECTIVES

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Extension of the
European Certification Standard?
infrastructure
services
promotion &
communication

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4. DISCUSSION

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Thank you!
Giulia Cortesi
Project manager
Referente EuroVelo Italia
g.cortesi@fiab-onlus.it
cell. 348 0490150
FIAB
Federazione Italiana Amici della Bicicletta
via Caviglia 3/A 20139 Milano
www.fiab-onlus.it
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