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Business Plan
II. Executive Summary
Write this section last. We suggest that you make it two pages or fewer.
Include everything that you would cover in a fiveminute interview. Explain
the fundamentals of the proposed business: What will your product be? Who
will your customers be? Who are the owners? What do you think the future
holds for your business and your industry? Make it enthusiastic, professional,
complete, and concise. If applying for a loan, state clearly how much you
want, precisely how you are going to use it, and how the money will make
your business more profitable, thereby ensuring repayment.
III. General Company Description
GrabTutor is an application designed and operated by LightUp Incorporated.
The application is created in order to help to university students and
professors facilitate peer or professor-student tutorials. Currently, the
application is only available for University of Santo Tomas.
Mission Statement
GrabTutor is a mobile application that promotes collaboration within
the university in achieving higher remarks in the academic performance of
students as a whole.
Company Goals and Objectives:
Goal
The primary goal of creating this mobile application is to make it
available to all universities within NCR region.
Objectives
The objectives of attaining the goal are the following:
To have an user-friendly application set-up
To have a smooth method of payment
Commitment to Excellence
Light Up Incorporated intently focuses on excellence of creating
mobile applications that in line with the rapid change and
advancement in technology along with many players in the
industry.
Leading in Innovation
Innovative ideas keeps the company survive the competitive
industry of mobile applications.
University students and the professors are the main users of this application.
The App industry is booming nowadays and it is projected to be in demand
as technology advances. Thus, it is necessary to maximize it in more aspects
of the society. LightUp is using the apps in promoting collaboration within the
university which is a community of students and professors. Foreseeing the
growth of this new App, GrabTutor, can be of long term because of the ease
it can help the students in looking for tutor.
The legal form of ownership of this company is a partnership where each
person contributes money, property, labor or skill, and expects to share in
the profits and losses of the business.
IV. Products and Services
GrabTutor is the first mobile application in the Philippines that is university
based offering students-to-student and student-to-professor connections for
tutoring services. Figure 1 will show the App Icon of GrabTutor.
GrabTutor is like a portal for students to look for
available tutors, either student or professor within the
university which are registered in the GrabTutor App. It
is just easy. Professor who want to be part can be
register directly as tutor and post their area of
specializations by just ticking the subjects in the list.
On the other hand, students who are academically competent and want to
have extra income can be registered as tutor after an assessment made by
GrabTutor to ensure their credibility and competence. The price of their
tutoring services shall be of their choice. While students who are having a
hard time in academics just have to input their student number and other
personal information to ensure that he/she is a bonafide student of the