Business Plan Workbook

http://www.vertex42.com/WordTemplates/business-plan-template.html

2016 Vertex42 LLC

About This Template

The purpose of this workbook is to provide examples of tables, charts, and financial statements
that can and should be customized.
For comments and questions about this template, you may contact Vertex42.com via email. See
the link above to return to the web page that describes this template.
Using This Template
In most cases, cells with white backgrounds and/or gray borders are for manual entry.
Gray and blue filled cells are calculated for you.
Pasting Tables and Charts into Word
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formatted and editable table in Word, though none of the formulas will be functional within Word
(and the table will not be linked to Excel). If you don't want the table to be editable in Word, you
can "Paste as a Picture" using Paste Special or by choosing the "Picture" option when you rightclick in the document to paste the table.

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pasting the chart as an embedded object means that the entire spreadsheet becomes embedded
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Additional Resources
Each worksheet includes a resources section with helpful templates, links and references.

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By Vertex42.com
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2016 Vertex42 LLC

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Highlight Charts

Highlights

$350,000
$300,000
$250,000
$200,000
$150,000
$100,000
$50,000
$0
Year 1
Sales

X-Axis Label
Year 1
Year 2
Year 3

Sales
$100,000
$200,000
$300,000

Startup Requirements
Expenses
117,000
Assets
100,000
Surplus
(17,000)

Year 2
Gross Margin

Gross Margin
$75,000
$145,000
$175,000

Year 3
Net Profit

Net Profit
$25,000
$55,000
$125,000

Highlights

ar 1
Sales

Year 2
Gross Margin

Year 3
Net Profit

Market Analysis
Customers
Segment
Young Couples
Older Couples
Families
Total

Growth
5.0%
7.0%
5.0%
5.67%

Year 1
25,000
30,000
45,000
100,000

Year 2
26,250
32,100
47,250
105,600

Year 3
27,563
34,347
49,613
111,523

Year 4
28,941
36,751
52,094
117,786

Market Analysis

60,000
50,000
40,000

Young Couples

30,000

Older Couples
Families

20,000
10,000
0
Year 1

Year 2

Year 3

Year 4

Year 5

Year 5
30,388
39,324
54,699
124,411

arket Analysis

Year 3

Young Couples
Older Couples
Families

Year 4

Year 5

CAGR
5.00%
7.00%
5.00%
5.67%

Milestones
4/6/15

5/26/15 7/15/15

9/3/15 10/23/15 12/12/15 1/31/16 3/21/16 5/10/16 6/29/1

Milestone #1
Milestone #2
Milestone #3
Milestone #4
Milestone #5
Milestone #6

Milestone
Milestone
Milestone
Milestone
Milestone
Milestone
Milestone
Total

#1
#2
#3
#4
#5
#6

Start Date
9/15/2015
10/15/2015
11/14/2015
12/14/2015
1/13/2016
2/12/2016

Duration
60
60
60
120
120
30

End Date
11/14/2015
12/14/2015
1/13/2016
4/12/2016
5/12/2016
3/13/2016

/15 1/31/16 3/21/16 5/10/16 6/29/16

Budget
$10,000
$20,000
$30,000
$20,000
$10,000
$20,000
$110,000

Invisible
0
42,292
42,322
42,352
42,382
42,412

Start-up Requirements
Start-up Expenses
Fixed Costs
Legal and Permits
Stationery and Supplies
Insurance
Rent
Office Equipment
Website Development
Print Advertisements
Brochures
Total Fixed Costs
Average Monthly Costs
Rent
Utilities
Salaries / Wages
Total Average Monthly Costs
x Number of Months:
Total Monthly Costs
Total Startup Expenses
Start-up Assets
Owner Funding
Owner 1 Cash
Owner 2 Cash
Other
Total Owner Funding
Loans
Bank Loan 1
Bank Loan 2
Other
Total Loans
Other
Grant 1
Grant 2
Other
Total Other Funding
Total Start-up Assets

$5,000
$3,000
$10,000
$2,000
$5,000
$5,000
$10,000
$5,000
$45,000
$2,000
$5,000
$5,000
$12,000
6
$72,000
$117,000

$50,000
$50,000
$100,000
$0
$0
$0
$0
$0
$0
$100,000

12-Month Sales Forecast

Product
Product
Product
Product
Product
Total

1
2
3
4

Month 1
10,000
18,000
10,000
2,000
40,000

Month 2
10,000
18,000
10,000
2,000
40,000

Month 3
10,000
18,000
10,000
2,000
40,000

Month 4
10,000
18,000
10,000
2,000
40,000

Month 5
10,000
18,000
10,000
2,000
40,000

Month 6
8,000
18,000
10,000
2,000
38,000

Month 7
8,000
20,000
15,000
2,000
45,000

12-Month Sales Forecast

70,000
60,000
50,000
40,000

Product 4

30,000

Product 3

20,000
10,000
0

Product 2
Product 1

Month 8
8,000
20,000
15,000
2,000
45,000

Month 9 Month 10 Month 11 Month 12

9,000
10,000
10,000
10,000
20,000
25,000
25,000
25,000
15,000
20,000
20,000
20,000
3,000
3,000
3,000
3,000
47,000
58,000
58,000
58,000

3-Year Sales Forecast

3-Year Sales Forecast

$700,000
$600,000
$500,000

Product 4

$400,000

Product 3

$300,000

Product 2

$200,000

Product 1

$100,000
$0
Year 1

Number of Sales
Product 1
Product 2
Product 3
Product 4
Total

Year 2

Year 3

Year 1
326
194
140
48
708

Year 2
360
229
168
61
818

Year 3
400
253
187
74
914

Unit Price
Product 1
Product 2
Product 3
Product 4
Total

Year 1
$379
$824
$1,145
$675
$3,023

Year 2
$417
$828
$1,185
$677
$3,107

Year 3
$399
$825
$1,202
$713
$3,139

Unit Cost of Sales

Product 1
Product 2
Product 3
Product 4
Total

Year 1
$235
$432
$519
$301
$1,487

Year 2
$230
$403
$492
$273
$1,398

Year 3
$195
$389
$465
$288
$1,337

Total Sales
Product 1
Product 2
Product 3
Product 4
Total

Year 1
$123,554
$159,856
$160,300
$32,400
$476,110

Year 2
$150,120
$189,612
$199,080
$41,297
$580,109

Year 3
$159,600
$208,725
$224,774
$52,762
$645,861

Total Costs
Product 1
Product 2
Product 3
Product 4
Total

Year 1
Year 2
Year 3
$76,610 $82,800 $78,000
$83,808 $92,287 $98,417
$72,660 $82,656 $86,955
$14,448 $16,653 $21,312
$247,526 $274,396 $284,684

TOTAL NET SALES

Product 1
Product 2
Product 3
Product 4
Total

Year 1
Year 2
Year 3
$46,944 $67,320 $81,600
$76,048 $97,325 $110,308
$87,640 $116,424 $137,819
$17,952 $24,644 $31,450
$228,584 $305,713 $361,177

1-Year Monthly Sales Forecast - 2 Products

First Month:

1/16/2016

Year 1
Units Sold

Jan-16

Feb-16

Mar-16

Apr-16

May-16

Jun-16

Jul-16

Aug-16

Sep-16

Oct-16

Nov-16

Dec-16

Total Units Sold

Product/Service A

500

525

550

575

550

525

525

550

575

600

650

650

6775

Product/Service B

1500

1000

1000

1250

1250

1500

1500

1750

2000

2500

3000

3000

21250

Product/Service A

$19.99

$19.99

$19.99

$19.99

$19.99

$19.99

$19.99

$19.99

$19.99

$19.99

$19.99

$19.99

Product/Service B

$14.99

$14.99

$14.99

$14.99

$14.99

$14.99

$14.99

$14.99

$14.99

$14.99

$14.99

$14.99

Unit Price

Avg Unit Price

Sales Growth Rate

$19.99
$14.99
Avg Growth Rate

Product/Service A

0%

5%

5%

5%

-4%

-5%

0%

5%

5%

4%

8%

0%

2%

Product/Service B

0%

-33%

0%

25%

0%

20%

0%

17%

14%

25%

20%

0%

8%

Product/Service A

$9,995

$10,495

$10,995

$11,494

$10,995

$10,495

$10,495

$10,995

$11,494

$11,994

$12,994

$12,994

$135,432

Product/Service B

$22,485

$14,990

$14,990

$18,738

$18,738

$22,485

$22,485

$26,233

$29,980

$37,475

$44,970

$44,970

$318,538

Total Revenue

$32,480

$25,485

$25,985

$30,232

$29,732

$32,980

$32,980

$37,227

$41,474

$49,469

$57,964

$57,964

$453,970

Product/Service A

$4.50

$4.50

$4.50

$4.50

$4.50

$4.50

$4.50

$4.50

$4.50

$4.00

$4.00

$4.00

$4.38

Product/Service B

$3.10

$3.10

$3.10

$3.10

$3.10

$3.10

$3.10

$3.10

$3.10

$3.10

$3.10

$3.10

$3.10

Product/Service A

$15.49

$15.49

$15.49

$15.49

$15.49

$15.49

$15.49

$15.49

$15.49

$15.99

$15.99

$15.99

$15.62

Product/Service B

$11.89

$11.89

$11.89

$11.89

$11.89

$11.89

$11.89

$11.89

$11.89

$11.89

$11.89

$11.89

$11.89

Product/Service A

$7,745

$8,132

$8,520

$8,907

$8,520

$8,132

$8,132

$8,520

$8,907

$9,594

$10,394

$10,394

$105,895

Product/Service B

$17,835

$11,890

$11,890

$14,863

$14,863

$17,835

$17,835

$20,808

$23,780

$29,725

$35,670

$35,670

$252,663

Total Gross Profit

$25,580

$20,022

$20,410

$23,769

$23,382

$25,967

$25,967

$29,327

$32,687

$39,319

$46,064

$46,064

$358,557

Revenue

Total Revenue

Unit COGS

Avg COGS

Margin Per Unit

Avg Margin

Gross Profit

Total

1-Year Monthly Sales Forecast - 3 Products

First Month:

1/16/2016

Year 1
Units Sold

Jan-16

Feb-16

Mar-16

Apr-16

May-16

Jun-16

Jul-16

Aug-16

Sep-16

Oct-16

Nov-16

Dec-16

Total Units Sold

Product/Service A

500

525

550

575

550

525

525

550

575

600

650

650

6775

Product/Service B

1500

1000

1000

1250

1250

1500

1500

1750

2000

2500

3000

3000

21250

Product/Service C

150

200

250

300

350

400

400

350

350

300

300

300

Unit Price

3650
Avg Unit Price

Product/Service A

$19.99

$19.99

$19.99

$19.99

$19.99

$19.99

$19.99

$19.99

$19.99

$19.99

$19.99

$19.99

$19.99

Product/Service B

$14.99

$14.99

$14.99

$14.99

$14.99

$14.99

$14.99

$14.99

$14.99

$14.99

$14.99

$14.99

$14.99

Product/Service C

$49.99

$49.99

$49.99

$49.99

$49.99

$49.99

$49.99

$49.99

$49.99

$49.99

$49.99

$49.99

$49.99

Sales Growth Rate

Avg Growth Rate

Product/Service A

0%

5%

5%

5%

-4%

-5%

0%

5%

5%

4%

8%

0%

2%

Product/Service B

0%

-33%

0%

25%

0%

20%

0%

17%

14%

25%

20%

0%

8%

Product/Service C

0%

33%

25%

20%

17%

14%

0%

-13%

0%

-14%

0%

0%

7%

Product/Service A

$9,995

$10,495

$10,995

$11,494

$10,995

$10,495

$10,495

$10,995

$11,494

$11,994

$12,994

$12,994

$135,432

Product/Service B

$22,485

$14,990

$14,990

$18,738

$18,738

$22,485

$22,485

$26,233

$29,980

$37,475

$44,970

$44,970

$318,538

Product/Service C

$7,499

$9,998

$12,498

$14,997

$17,497

$19,996

$19,996

$17,497

$17,497

$14,997

$14,997

$14,997

$182,464

Total Revenue

$39,979

$35,483

$38,482

$45,229

$47,229

$52,976

$52,976

$54,724

$58,971

$64,466

$72,961

$72,961

$636,433

Product/Service A

$4.50

$4.50

$4.50

$4.50

$4.50

$4.50

$4.50

$4.50

$4.50

$4.00

$4.00

$4.00

$4.38

Product/Service B

$3.10

$3.10

$3.10

$3.10

$3.10

$3.10

$3.10

$3.10

$3.10

$3.10

$3.10

$3.10

$3.10

Product/Service C

$1.55

$1.55

$1.55

$1.55

$1.55

$1.55

$1.55

$1.55

$1.55

$1.55

$1.55

$1.55

$1.55

Product/Service A

$15.49

$15.49

$15.49

$15.49

$15.49

$15.49

$15.49

$15.49

$15.49

$15.99

$15.99

$15.99

Product/Service B

$11.89

$11.89

$11.89

$11.89

$11.89

$11.89

$11.89

$11.89

$11.89

$11.89

$11.89

$11.89

$11.89

Product/Service C

$48.44

$48.44

$48.44

$48.44

$48.44

$48.44

$48.44

$48.44

$48.44

$48.44

$48.44

$48.44

$48.44

Product/Service A

$7,745

$8,132

$8,520

$8,907

$8,520

$8,132

$8,132

$8,520

$8,907

$9,594

$10,394

$10,394

$105,895

Product/Service B

$17,835

$11,890

$11,890

$14,863

$14,863

$17,835

$17,835

$20,808

$23,780

$29,725

$35,670

$35,670

$252,663

Product/Service C

$7,266

$9,688

$12,110

$14,532

$16,954

$19,376

$19,376

$16,954

$16,954

$14,532

$14,532

$14,532

$176,806

Total Gross Profit

$32,846

$29,710

$32,520

$38,301

$40,336

$45,343

$45,343

$46,281

$49,641

$53,851

$60,596

$60,596

$535,363

Revenue

Total Revenue

Unit COGS

Avg COGS

Margin Per Unit

Avg Margin

Gross Profit

$15.62

Total

3-Year Sales Forecast

Year 1

Year 2

Year 3

Total Units Sold

Yr 2 vs Yr 1

Yr 3 vs Yr 2

% Change

Product/Service A

6775

7500

8850

11%

18%

Product/Service B

21250

27250

33750

28%

24%

Product/Service C

3650

4375

5500

20%

26%

Product/Service A

$19.99

$19.99

$19.99

$0.00

$0.00

Product/Service B

$14.99

$14.99

$14.99

$0.00

$0.00

Product/Service C

$49.99

$54.99

$59.99

$5.00

$5.00

Product/Service A

2%

1%

2%

-1%

1%

Product/Service B

8%

6%

4%

-2%

-2%

Product/Service C

8%

2%

3%

-6%

1%

Product/Service A

$135,432

$149,925

$176,912

$14,493

$26,987

Product/Service B

$318,538

$408,478

$505,913

$89,940

$97,435

Product/Service C

$182,464

$240,581

$329,945

$58,117

$89,364

Total Revenue

$636,434

$798,984

$1,012,770

$162,550

$213,786

Product/Service A

$4.38

$4.08

$3.75

($0.30)

($0.33)

Product/Service B

$3.10

$3.05

$3.01

($0.05)

($0.04)

Product/Service C

$1.55

$1.51

$1.36

($0.04)

($0.15)

Product/Service A

$15.62

$15.91

$16.24

$0.29

$0.33

Product/Service B

$11.89

$11.94

$11.98

$0.05

$0.04

Product/Service C

$48.44

$53.48

$58.63

$5.04

$5.15

Product/Service A

$105,895

$119,431

$143,868

$13,536

$24,437

Product/Service B

$252,663

$326,003

$405,188

$73,340

$79,185

Product/Service C

$176,806

$234,025

$322,613

$57,219

$88,588

Total Gross Profit

$535,364

$679,459

$871,669

$144,095

$192,210

Avg Unit Price

Difference

Avg Sales Growth Rate

Difference

Total Revenue

Difference

Avg Unit COGS

Difference

Avg Margin Per Unit

Difference

Total Gross Profit

Difference

3-Year Profit and Loss

INCOME
Operating Income
Category 1
Category 2
Category 3
Category 4
Total Operating Income (OI)
Non-Operating Income
Interest Income
Rental Income
Gifts Received
Donations
Total Non-Operating Income

Total INCOME
EXPENSES
Operating Expenses
Accounting and Legal
Advertising
Depreciation
Dues and Subscriptions
Insurance
Interest Expense
Maintenance and Repairs
Office Supplies
Payroll Expenses
Postage
Rent
Research and Development
Salaries and Wages
Taxes and Licenses
Telephone
Travel
Utilities
Web Hosting and Domains
Total Operating Expenses
Non-Recurring Expenses
Furniture, Equipment & Software
Gifts Given
Total Non-Recurring Expenses

2012 % of OI

2013 % of OI
-

$0

$0

$0

$0

$0

2014 % of OI
-

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Total EXPENSES

$0

Net Income Before Taxes

Income Tax Expense

$0

$0

$0

NET INCOME

$0

$0

$0

Owner Distributions / Dividends

Adjustment to Retained Earnings

$0

$0

$0

Balance Sheet
Assets
Current Assets
Cash
Accounts receivable
Inventory
Prepaid expenses
Short-term investments

2017

2016

$11,874

Total current assets

Fixed (Long-Term) Assets
Long-term investments
Property, plant, and equipment
(Less accumulated depreciation)
Intangible assets

$11,874

$0

$1,208
$15,340
-$2,200
Total fixed assets

$14,348

$0

Total Other Assets

$0
$26,222

$0
$0

Other Assets
Deferred income tax
Other
Total Assets
Liabilities and Owner's Equity
Current Liabilities
Accounts payable
Short-term loans
Income taxes payable
Accrued salaries and wages
Unearned revenue
Current portion of long-term debt

$8,060
$3,145

Total current liabilities

Long-Term Liabilities
Long-term debt
Deferred income tax

$11,205

$0

$3,450
Total long-term liabilities

Owner's Equity
Owner's investment
Retained earnings
Total owner's equity
Total Liabilities and Owner's Equity
Common Financial Ratios
Debt Ratio (Total Liabilities / Total Assets)
Current Ratio (Current Assets / Current Liabilities)
Working Capital (Current Assets - Current Liabilities)
Assets-to-Equity Ratio (Total Assets / Owner's Equity)
Debt-to-Equity Ratio (Total Liabilities / Owner's Equity)

$3,450
$7,178
$4,389
$11,567
$26,222

0.56
1.06
669
2.27
1.27

$0

$0
$0
{42}

Cash Flow Projection

CASH BALANCE
Date Ending
Cash at Beginning of Period
Cash at End of Period

2015
9/3/2015
$5,000
$5,000

2016
9/3/2016
$5,000
$5,000

CASH INFLOWS
Cash from Operations
Receipts from Customers
Gross Rents
Total Cash from Operations
Cash from Financing
Issuance of Stock
Borrowing
Total Cash from Financing
Cash from Investing
Sale of Property and Equipment
Collection of Principal on Loans
Sale of Investment Securities
Total Cash from Investing
Total Cash Inflows

2015

2016

$0

$0

$0

$0

$0
$0

$0
$0

CASH OUTFLOWS
Operations
Wages
Inventory Purchases
General Operating Expenses
Interest
Income Taxes
Total Outflows from Operations
Financing
Repayment of Loans
Repurchase of Stocks
Dividends Paid
Total Outflows from Financing
Investing
Purchase of Property and Equipment
Making Loans to Other Entities
Purchase of Investment Securities
Total Outflows from Investing
Total Cash Outflows

2015

2016

$0

$0

$0

$0

$0
$0

$0
$0

$0

$0

NET CASH FLOW

2017
9/3/2017
$5,000
$5,000
2017

$0

$0

$0
$0
2017

$0

$0

$0
$0
$0

Budget
INCOME
Operating Income
Category 1
Category 2
Category 3
Category 4
Total Operating Income
Non-Operating Income
Interest Income
Rental Income
Gifts Received
Donations
Total Non-Operating Income
Total INCOME
EXPENSES
Operating Expenses
Accounting and Legal
Advertising
Depreciation
Dues and Subscriptions
Insurance
Interest Expense
Maintenance and Repairs
Office Supplies
Payroll Expenses
Postage
Rent
Research and Development
Salaries and Wages
Taxes and Licenses
Telephone
Travel
Utilities
Web Hosting and Domains
Total Operating Expenses
Non-Recurring Expenses
Furniture, Equipment and Software
Gifts Given
Total Non-Recurring Expenses
Total EXPENSES
Net Income Before Taxes
Income Tax Expense
NET INCOME

Actual

Budget

$0

$0
$0

$0

Difference

$0

$0
$0
$0
$0
$0

$0
$0

$0
$0
$0
$0
$0
$0

$0

$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0

$0
$0
$0

$0
$0
$0

$0

$0

$0
$0
$0
$0
$0
$0
$0

Break-Even Analysis
Selling Price (per unit)
FIXED COSTS
Advertising
Accounting
Insurance
Manufacturing
Payroll
Rent
Supplies
Taxes
Utilities
Other (specify)
Total Fixed Costs
VARIABLE COSTS
Variable Costs based on dollar amount per unit
Cost of Goods Sold
Direct Labor
Overhead
Other (specify)
Total
Variable Costs based on percentage per unit
Commissions
Other (specify)
Total
Total Variable Cost per Unit
Contribution Margin per Unit
Contribution Margin Ratio
Break-Even Point
Break-Even Units
Break-Even Sales

$12.00

$1,000.00

$1,000.00
Per Unit
$1.00

$1.00

7.50%
0
$1.90
$10.10
84.17%

100 units
$1,188.12