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know that which are the criterias customers look for before buying car.
Company and Dealers will also come to know the future changes which will
be require satisfying customer needs and wants.
Problem Statement :
Why does customers prefer maruti cars over Hyundai cars?
Why sales of Hyundai cars is less than maruti cars?
This study will help us to know the customer preference towards the sedan
cars.
This study is important to understand the changing preference of the
consumers.
To understand the need and their demand related cars in the market.
Internet.
QUESTIONNAIR
Survey on the topic, A study report comparing Maruti Suzuki & Hyundai car
No personal information shall be disclosed anywhere in any form.
Demographic Profile.
1. Gender:
2. Age:
</= 20
()
21 to 30
()
31 to 40
()
41 to 50
()
3. Occupation:
Students
()
Politician
()
Service
()
Businessman ( )
Profession
()
4. Marital Status:
Single
()
Married
()
Divorced
()
( ) Male ( )Female
Widow
()
5. Education:
No formal education ( )
Primary school
()
Secondary school
()
Diploma
()
Degree
()
Post Graduate Degree ( )
6. Do you own a car?
Yes ( )
No ( )
7. Which car would you prefer?
Maruti Suzuki car ( )
Hyundai car ( )
8. Which car do you think has got more value for money?
Maruti Suzuki car ( )
Hyundai car ( )
9. On a scale of 1 to 5, where would you rate Maruti Suzuki and Hyundai motors
on the base of post purchase maintainence?
Maruti Suzuki car (1) (2) (3) (4) (5)
Hyundai car (1) (2) (3) (4) (5)
10. On a scale of 1 to 5, where would you rate Maruti Suzuki and Hyundai motors
on the basis of looks?
Maruti Suzuki car (1) (2) (3) (4) (5)
Hyundai car (1) (2) (3) (4) (5)
11. Please rate your overall satisfaction level with reference to Maruti Suzuki and
Hyundai motors?
Very satisfied
Satisfied
Neither satisfied nor dissatisfied
dissatisfied
12. Rate your level of satisfaction, on the following parameters for Maruti Suzuki
and Hyundai motors?
Brand name
Mileage
Looks
Presale sale