Sample India Water Purifier Market Outlook 2021

India Water Purifier Market Outlook, 2021
Page 1
Bonafide Research - A Brief Profile

Bonafide Research & Marketing Pvt. Ltd. is a multi-disciplinary research and consulting
company which provides all the information streams required to solve strategic, business and
marketing problems. Bonafide is a one-stop-shop offering syndicated research reports,
custom research solutions and marketing services for a variety of industry verticals. We focus
on delivering high quality research services to business professionals, organizations and
individuals, thus supporting in maximizing success from the current industry information.
We bring first-hand information and prudent analysis of various industries, technologies,

economic and non-economic market parameters, potential markets, and key competitors in the
industry and give rational forecast for market trends to help clients identify prospective growth
areas and gain competitive edge.
Our strength lies in monitoring industry trends and data analysis using credible secondary data
sources from Paid databases and Public domain.
Team Profile
Bonafide is a group of young professionals from varied backgrounds who have come together
to create a team working in multiple areas across domains with an ever-increasing array of
services. The team comes with a rich educational background from some of the worlds finest
institutions, possessing post-graduate education in one or more of the following disciplines
Business Management, Engineering, Statistics, Economics, Mass Communication, English
Honors., etc. Each member of the team is an expert of his/her own industry so they can deliver
analysis, comments, opinions and advice on the latest market trends and conditions. Research
analysts gather, identify and analyze the most reliable information and data to give an insight
into the market which helps clients meeting their objectives. The team has handled several
market research & consulting assignments with fortune 500 companies.
Page 2
TABLE OF CONTENTS
1. Executive Summary
2. Global Water Purifier Market Outlook
3. India Water Scenario
4. India Water Purifier Market Outlook
4.1. Market Size By Value
4.2. Market Size By Volume
4.3. Market Share
4.3.1. By Company
4.3.2. By Region
4.3.3. By State
4.3.4. By Segment
4.3.5. By Organized-Unorganized
5. India RO Water Purifier Market
5.3. Market Share By Company
5.4. Organized-Unorganized Market Insights
5.5. Technological Developments
5.5.1. Nano Filtration Technology
5.5.2. Hollow Fiber Membrane
6. India UV Water Purifier Market
6.5.1. Combination Systems
7. India Offline Water Purifier Market
7.5.1. KDF Filter Media Based Technology
7.5.2. Mobile Water Purifier Technology
8. India Economic Snapshot
9. Pricing Analysis
10. Market Penetration
11. Policy & Regulatory Landscape
12. Trade Dynamics
12.1. Import
12.2. Export
Page 3
13. Channel Partner Analysis

14. India Water Purifier Market Dynamics
14.1. Key Drivers
14.2. Key Challenges
15. Market Trends & Developments
15.1. Increasing Innovation & Investments
15.2. Shifting focus on Non-Electric/Offline Water Purifiers
15.3. Unique Advertisement Campaigns
15.4. Increasing Celebrity Endorsements
16. Competitive Landscape
16.1. Porters Five Forces
16.2. Company Profiles
16.2.1. Eureka Forbes
16.2.2. Kent RO Systems Limited
16.2.3. Hindustan Unilever Limited
16.2.4. Tata Chemicals Limited
16.2.5. Luminous Power Technology
16.2.6. Panasonic India Pvt. Ltd.
16.2.7. LG Electronics India Pvt. Ltd.
16.2.8. Electrolux India Pvt. Ltd.
16.2.9. Ion Exchange India Ltd.
16.2.10. Okaya Power Group
17. Strategic Recommendations
18. Disclaimer
Page 4
LIST OF FIGURES
Figure-1: India Water Purifier Market Size By Value 2009-2014 (INR Crore)
Figure-2: India Water Purifier Market Size Forecast By Value 2015F-2021F (INR Crore)
Figure-3: India Water Purifier Market Size By Volume 2009-2014 (Units in Lakh)
Figure-4: India Water Purifier Market Size Forecast By Volume 2015F-2021F (Units in Lakh)
Figure-5: India Water Purifier Market Share By Company 2014 & 2021F
Figure-6: India Water Purifier Market Share By Region 2014 & 2021F
Figure-7: India Water Purifier Market Share By State 2014 & 2021F
Figure-8: India Water Purifier Market Share By Segment 2014 & 2021F
Figure-9: India Water Purifier Market Share By Organized-Unorganized 2014 & 2021F
Figure-10: India RO Water Purifier Market Size By Value 2009-2014 (INR Crore)
Figure-11: India RO Water Purifier Market Size Forecast By Value 2015F-2021F (INR Crore)
Figure-12: India RO Water Purifier Market Size By Volume 2009-2014 (Units in Lakh)
Figure-13: India RO Water Purifier Market Size Forecast By Volume 2015F-2021F (Units in Lakh)
Figure-14: India RO Water Purifier Market Share By Company 2014 & 2021F
Figure-15: India RO Organized-Unorganized Water Purifier Market Size By Value 2009-2014 (INR
Crore)
Figure-16: India RO Organized-Unorganized Water Purifier Market Size Forecast By Value 2015F2021F (INR Crore)
Figure-17: India UV Water Purifier Market Size By Value 2009-2014 (INR Crore)
Figure-18: India UV Water Purifier Market Size Forecast By Value 2015F-2021F (INR Crore)
Figure-19: India UV Water Purifier Market Size By Volume 2009-2014 (Units in Lakh)
Figure-20: India UV Water Purifier Market Size Forecast By Volume 2015F-2021F (Units in Lakh)
Figure-21: India UV Water Purifier Market Share By Company 2014 & 2021F
Figure-22: India UV Organized-Unorganized Water Purifier Market Size By Value 2009-2014 (INR
Crore)
Figure-23: India UV Organized-Unorganized Water Purifier Market Size Forecast By Value 2015F2021F (INR Crore)
Figure-24: India Offline Water Purifier Market Size By Value 2009-2014 (INR Crore)
Figure-25: India Offline Water Purifier Market Size Forecast By Value 2015F-2021F (INR Crore)
Figure-26: India Offline Water Purifier Market Size By Volume 2009-2014 (Units in Lakh)
Figure-27: India Offline Water Purifier Market Size Forecast By Volume 2015F-2021F (Units in Lakh)
Figure-28: India Offline Water Purifier Market Share By Company 2014 & 2021F
Figure-29: India Offline Organized-Unorganized Water Purifier Market Size By Value 2009-2014 (INR
Crore)
Figure-30: India Offline Organized-Unorganized Water Purifier Market Size Forecast By Value 2015F2021F (INR Crore)
Figure-31: Average Selling Price of Various Water Purifiers in India 2009-2021
Figure-32: Import of Water Purifiers in India - Value & Volume 2010-11 to 2014-15
Figure-33: Export of Water Purifiers from India - Value & Volume 2010-11 to 2014-15
Figure-34: Distribution Channel followed by water purifier manufacturers in India
Page 5
LIST OF TABLES
Table-1: Top Indian States with chemical constituents in ground water beyond BIS Norms
Table-2: India Economic Profile 2014
Table-3: Penetration of Water Purifiers in India - 2009 & 2014
Table-4: Countries Importing Water Purifiers to India - 2014-15
Table-5: Countries Importing Water Purifiers From India - 2014-15
Table-6: Key Facts of Eureka Forbes
Table-7: Key Facts of Kent RO Systems Limited
Table-8: Key Facts of Hindustan Unilever Limited
Table-9: Key Facts of Tata Chemicals Limited
Table-10: Key Facts of Luminous Power Technology
Table-11: Key Facts of Panasonic India Pvt. Ltd.
Table-12: Key Facts of LG Electronics India Pvt. Ltd.
Table-13: Key Facts of Electrolux India Pvt. Ltd.
Table-14: Key Facts of Ion Exchange India Ltd.
Table-15: Key Facts of Okaya Power Group
Page 6
2. Global Water Purifier Market Outlook

According to the data of The World Water Organization (a U.S.-based non-profit association),
around 1 billion global population in 2012 did not have access to safe drinking water. With
continuous improvements in lifestyle and increasing health concerns, safe drinking water has
emerged as a requisite. A large section of the population in developed and developing countries
is consuming untreated water, thus giving rise to water-borne diseases. However, with
increasing per capita income in these developing countries coupled with the concern for health
consumption, the global water purifier market is on a rising trend. Other factors such as
increasing water contamination and increasing construction activities are also driving the water
purifier market.
Water purifiers are categorized into two types viz. point of entry systems and point of use
systems. Point of use water purification systems are further segmented into Membrane
(Reverse Osmosis & Ultra filtration), UV (Ultraviolet) and Media (Activated Carbon in particular)
based filtration. In volume terms, the market is dominated by media based water purifiers;
however, membrane purifiers segment dominated the value market due to considerably higher
selling prices. As the tap water quality continues to decline, membrane purifiers are expected to
emerge as the fastest growing segment over the next years. However, industry participants are
increasingly foraying into low-cost water treatment solutions like offline water purifiers which are
targeted at the low-income consumer groups. Offline systems, which are non-electric, are
expected to increase industry penetration in the rural markets due to their lower costs. In
addition, for yielding better output, combination systems are becoming increasingly preferred, as
they work by combining more than one technology for purifying water.
Fresh water resources are becoming increasingly scarce across the globe and the quality of
water supplied by public water utilities, especially in Asia-Pacific, is deteriorating with high
Page 7
amounts of dissolved solids and other impurities such as viruses and bacteria. Hence, Asia
Pacific has become the biggest market for water purifiers. China and India, with their large
population coupled with the lack of hygienic infrastructure, provide huge untapped markets.
Whereas the market for water purifiers in developed nations, such as North America and
Europe, Western Europe in particular, has been nearing maturity over the last few years.
Leading players in the water purifier market include 3M Company (U.S.), Honeywell
International Inc. (U.S.), Koninklijke Philips NV (The Netherlands), Pentair plc (U.K.), Panasonic
Corporation (Japan), Unilever PLC (U.K.), and LG Electronics Inc. (South Korea). Popular
global brands include Pureit, LG, Eureka Forbes, Kent, Amway, A O Smith, Midea Water
Appliances, Coway, Aquasana, and Culligan, among others. One of the main strategies adopted
by the water purifier companies is new product developments. Manufacturers are continuously
investing in research and development activities for innovative solutions, owing to the standards
set by governments for water treatment systems. Companies are also adopting inorganic growth
strategies such as acquisitions to cope with the increasing demand of water purifiers in key
emerging markets. These strategies have aided companies to create a large customer and
partner base in the key markets.
The adoption of water purifiers has been increasing across the globe over the last decade. In
order to capitalize upon the growth opportunities being offered by untapped markets, several
water purifier companies have entered into various developing regions over the last decade. For
instance, Unilever has expanded its presence in South America, Asia Pacific and Africa markets
over the last few years. However, high equipment cost acts as a restraint to the market. Scarcity
of clean drinking water in developing and under-developed regions provides an opportunity to
the water purifier manufacturers to grow even further. Overcoming the growing popularity of
bottled water market is a challenge faced by the point-of-use water treatment systems market.
Page 8
4. India Water Purifier Market Outlook

4.3. Market Share
4.3.1. By Company
With a customer base of Xxxx million, presence in Xxxx cities in India and 35 countries globally,
Eureka Forbes is easily the market leader in the water purifier industry in India. It has an overall
market share of Xxxx%, followed by other players like Kent (Xxxx%), HUL (Xxxx%), Tata
(Xxxx%), Luminous (Xxxx%) and Panasonic (Xxxx%).
Figure-5: India Water Purifier Market Share By Company 2014 & 2021F
2014
2021F
Eureka Forbes
Kent
HUL
Tata
Luminous
Panasonic
Others
Source: Bonafide Research

Note: Above figures are dummy, please purchase our report for precise information.
There are two water purifier brands of Eureka Forbes, Aquaguard and Aquasure. Aquaguard,
principally targets the lady of the house who is a young mother aged between 25 to 40 years.
As far as Aquasure is concerned, its a brand that is sold through retail and the target group is
slightly younger. Eureka Forbes seems to have fallen behind in one key emerging business
segment gravity-based water filters that can work without electricity. Dependence on direct
sales and ignoring mass retailing turned out to be a major handicap for the company which may
prove costly in the future. Although the company has increased its visibility in the digital space
by promoting online sales, retail still has not got the focus it deserves. Eureka Forbes has also
Page 9
just launched a new premium water purifier called Dr Aquaguard which will be pushed through
the company's own website, providing the option to buy online. The company has also brought
on board a brand ambassador for Aquaguard in Madhuri Dixit and her husband Sriram Nene.
Apart from all this, the company is also expected to expand the distribution into tier II, III and IV
markets in a bid to ramp up its presence in small towns and cities.
In 2005, Kent roped in Hema Malini, which helped it gain consumer attention. In the first five
years, Kent had found it difficult to convince customers against a giant like Aquaguard, which
ruled the market with its UV purifiers. While Kents purifier was priced at Rs Xxxx, UV purifiers
were available for Rs Xxxx, five-times less. The purifiers available in the market did not remove
dissolved impurities like arsenic, fluoride or pesticides, which Kent did and made it its USP.
Today, Kent leads in the RO category with maximum share while the company is not at all
interested in the fast declining UV market.
HULs brand Pureit is one of the most popular brands of water purifiers in India. Previously, the
company launched only gravity based filters priced at an affordable range. However, after three
years in 2011, the company forayed in the premium water purifier segment. The new product
was named Pureit Marvella RO (Reverse Osmosis). From a single SKU brand in 2008, Pureit
now has eight variants in its portfolio namely: Pureit Classic 23 litres, Pureit Classic 14 litres,
Pureit Intella 12 litres, Pureit Classic Auto-fill 23 litres, Pureit Marvella OGT, Pureit Marvella RO,
Pureit Advanced and Pureit Marvella UV. Hindustan Unilever has the support of its parent
Unilever in the water business as it has already been taking the indigenous brand to other
markets such as Mexico and Indonesia.
Tata Swach silver-based water purifiers were introduced in 2009 and offer a wide range of
products at affordable prices, starting from just Rs Xxxx. The advanced technology of Tata
Swach with its path-breaking silver nanotechnology has helped the company gained a
Page 10
considerable position. The company previously forayed into non-electric purifiers but has now
entered into electric purifiers also with products like Tata Swach Platina Silver RO and Ultima
Silver RO+UV water purifier.
Luminous brand Livpure in its second year of launch has been adjudged the upcoming
innovative Water Purifier in Best RO+UV+UF' category & awarded the Water Digest Water
Award in association with UNESCO. This has further motivated the company to initiate the Sub
Xxxx RO water purifier concept in high capacity storage segment, which will be launched in key
cities across different regions. Expansion plans are in pipeline in terms of distribution & service
centers in order to roll out Sub Rs. Xxxx RO water purifiers. Based on this successful brand
performance CLSA Capital Partners has recently invested INR Xxx million (USD$ Xxxx million)
in Luminous Water Technologies Ltd. A massive expansion plan is on the cards to increase the
network in terms of distribution and service centers with distribution reach for Livpure to be
increased by Xxxx times and the number of service centers to be increased in numbers from
Xxxx to Xxxx.
Panasonic entered in the India market with electric water purifiers in the year 2012. The
company has also recently forayed into the non-electric water purifier segment to tap rural and
urban households. It has launched three models of gravity-fed water purifiers, priced between
Rs Xxxx to Rs Xxxx. Moreover, the company has also plans to export this affordable range of
water purifiers to other developing economies. Besides the above mentioned brands of water
purifiers in the Indian market, the other good selling brands of water purifiers in the market are
Usha Brita, Permionics, Philips, Whirlpool, Bajaj Water purification system, Ion Exhange with
Zero B and Essel Nasaka water purifiers.
Page 11
5. India RO Water Purifier Market

Revenues from the RO water purifier market in India expanded to INR Xxxx Crore in 2014,
growing at a CAGR of Xxxx % from 2009 to 2014. RO water purifiers are the costliest among all
the three technologies; however rising awareness about water-borne diseases, increasing
disposable incomes, growing urbanization and a low penetration level are some of the factors
that are pushing sales of RO water purifiers across India.
Figure-10: India RO Water Purifier Market Size By Value 2009-2014 (INR Crore)
6000
5000
4000
3000
2000
1000
0
2009
2010
2011
2012
2013
2014
The RO water purifier industry in India is showing huge potential due to low penetration of these
water purifiers, which is at a very low level of one percent currently. Recognizing the untapped
market and the fact that consumers are increasingly being bombarded by messages
emphasizing on importance of safe drinking water, manufacturers are aggressively launching
new models to take advantage of this rising concern among the Indian population. There were
around Xxxx new launches of water purifiers in the last one year, dominated by electric purifiers
with Reverse Osmosis (RO) based technology. In different types of water purifiers, the RO
segment has the maximum market share by value due to its premium pricing and thus is mostly
Page 12
demanded by people in urban India. Eureka Forbes and Kent are the dominant brands in this
segment, accounting for one-third of the total market. The RO water purifier market is expected
to reach Xxxx Crore in the year 2021 registering a CAGR of Xxxx % over next six years.
Figure-11: India RO Water Purifier Market Size Forecast By Value 2015F-2021F
(INR Crore)
7000
6000
5000
4000
3000
2000
1000
0
2015
2016
2017
2018
2019
2020
2021
The space of outlets retailing water purifiers has grown rapidly to an estimated Xxxx in urban
India. Approximately, Xxxx% of RO are sold through the direct to home channel. Eureka
Forbes has the largest direct selling channel in water purifier market and has now also
expanded its retail presence in the country. There is also an effort from other recognized
companies such as Kent RO to open up exclusive branded outlets for their water purifiers. Cost
effective technologies which aims to reduce the cost of the product are making it possible for the
larger part of the society to afford the products such as RO water purifiers.
Page 13
6. India UV Water Purifier Market

6.5.1. Combination Systems
The most common types of water filters available for domestic use are reverse osmosis water
filters, ultraviolet water filters and activated carbon water filters. Another option that has become
more widely available in recent years is a combination filter system. These are often marketed
as an alternative to reverse osmosis systems and consist of multiple methods of filtration in
combination. Typically they may have 2, 3 or even 4 different filters. As an example, the water
may first be passed through a carbon block filter and then through silver impregnated ceramic
filter. The idea being that each step in the process removes different contaminants or simply
catches what may have slipped through previous stages. If the price is right, this kind of system
may be a worthwhile alternative to reverse osmosis.
Advantages:
Filtration can be comparable to reverse osmosis.
May not remove all mineral content like as RO does.
Disadvantages:
High initial cost.
Expensive and time consuming to replace multiple filter cartridges.
Often bulky due to multiple filters.
Due to growing health concerns and increasing disposable income, consumers are graduating
towards adopting other purification technologies, wherein membrane based water purifiers
segment is growing the fastest. However, for yielding better output, combination systems are
becoming increasingly preferred, as they work by combining more than one technology for
purifying water.
Page 14
7. India Offline Water Purifier Market

Offline water purifiers are the non-electrical water purifiers which require no electricity to pure
the water. The potential for these gravity-based filters is huge, given the crippling power
shortage that most of India experiences. While about Xxxx% of urban areas are electrified, the
coverage of rural electrification is just Xxxx%. This is why offline water purifiers found a good
market in rural belts, and HUL and Tata Swach dominate here. The market for offline water
purifiers, which was merely INR Xxx Crore in 2009, grew to INR Xxx crore registering a robust
CAGR of Xxxx % over last five years.
Figure-24: India Offline Water Purifier Market Size By Value 2009-2014 (INR Crore)
7000
6000
5000
4000
3000
2000
1000
0
2009
2010
2011
2012
2013
2014
For the places where the water have low TDS levels and the power cut is too high the non
electrical purifiers are the best option available in the market. New entrants in the offline
purifiers segment have increased the opportunity size for the water purifying market as it has
been able to wrap up the Bottom of the Pyramid (BOP) segment of the population as a target
market for the water purifier. This segment of the population was not considered as a target
market by RO and UV water purifier makers. In offline or gravity purifiers, the trend of higher
Page 15
capacity purifiers has been observed over the last couple of years. Moreover, premium products
which rely only on aesthetics and do not offer any additional benefits are not preferred. The
research suggests that more than Xxxx% of the lower and lower middle income households in
urban India now have an offline water purifier.
Figure-25: India Offline Water Purifier Market Size Forecast By Value 2015F-2021F
(INR Crore)
9000
8000
7000
6000
5000
4000
3000
2000
1000
0
2015
2016
2017
2018
2019
2020
2021
The offline water purifier segment will account for Xxxx percent of the total market space in
2021. The growth of the offline segment will largely be attributed to low pricing and enhanced
penetration across rural population and households. Given the increasing awareness, and
largely untapped market potential, the segment is expected to grow at a CAGR of Xxxx% over
six years, reaching a market value of INR Xxx Crore by 2021. These inexpensive water
purifiers, which are sold for as little as Rs. Xxxx , will prove to be the best sellers in the market
due to their low maintenance and low cost.
Page 16

Offline water purifier market is majorly dominated by HULs flagship brand Pureit, followed by
Tata (Swach), Eureka Forbes (Aqua Sure), Luminous (Livpure) and Kent. Pureit water purifiers
from HUL have redefined the offline category and led the explosive growth in the last 5 years. In
addition to being the pioneers, they have developed the market by continuous expansion of the
distribution network and introduction of new products. The best offline water purifier from Pureit
is the Pureit Classic 23 liter Autofil with a list price of . Xxxx
Figure-28: India Offline Water Purifier Market Share By Company 2014 & 2021F
2021F
2014
HUL
Tata
Eureka Forbes
Luminous
Kent
Others

Tata Chemicals Swach is the other significant player in the market with products such as Tata
Swach Smart, Tata Swach Cristella Plus and Tata Swach Silver Boost in the offline category.
Tata Swach nano silver-based water purifiers were introduced in the Indian market in 2009 and
using advanced silver nano-technology, it became one of the most affordable point-of-use water
purification solutions. Eureka forces with its brand Aquasure has started focusing on emerging
markets in small towns and villages to compete with Hindustan Unilever Limited and Tata
Swach which has performed really well in the rural areas and small towns. Aquasure brand has
four products currently in the price range of Rs Xxxx to Rs Xxxx. These brands of water purifiers
Page 17
are sold through leading consumer electronics and home appliances stores across the country.
Aquaguard On The Go mobile water purifier is the latest technology of Eureka in this segment
priced at Rs Xxxx. This is perhaps the only water purifier in India which is in a shape of sipper
loaded with miniaturised water purification technology. Water filled in sipper passes through a
maze of nano sized positive charged media that traps negatively charged pathogens and other
impurities to decontaminate drinking water. It would attract the travellers, school/college
students, sports and fitness enthusiasts. The cartridge used in the purifier has a life of up to
Xxxx fills, after which it can be replaced for Rs
Xxxx. Theres also a Natural Shut Off
mechanism, which reduces the flow of water through the cartridge, in order to notify the user
that its time for a replacement.
Luminous with its brand Livpure has two offline water purifiers viz. Livpure Brahma which is
currently priced at Rs Xxxx and Livpure Brahma Neo which is priced at Rs. Xxxx. These
products have been designed for the modern Indian home and have great aesthetic appeal with
a sleek and compact design. On the other hand, Kent has 8 different models in the gravity
based water purifiers with brands such as Kent Gold, Kent Smart and Kent Crystal. As such
Kent is not more aggressive in this category as it is focusing more on RO water purifiers and
combined systems of purification. In addition, multi-level marketing companies such as
Tupperware and Amway have also launched their offline water purifiers in the market.
Page 18
16. Competitive Landscape

16.2. Company Profiles
16.2.4. Tata Chemicals Limited
Tata Chemicals Limited (TCL) is a global company with a presence in four continents having
interests in businesses that focus on LIFE Living, Industrial and Farm Essentials. In line with its
mission, serving society through science', the company is applying its expertise in sciences, to
develop sustainable products. Tata Chemicals Limited announced the launch of Tata Swach
Silver RO Water purifiers for the Kolkata market, marking its journey of 75 years. Tata Swach,
the revolutionary brand of Silver Nanotech Water Purifiers, announced its entry into the Reverse
Osmosis water purifiers category with two sleek variants of Silver RO purifiers Platina and
Ultima, with Special Silver SafetyTM ensuring the long life of the purifiers.
Tata Swach Nanotech Water Purifier is the result of dedicated efforts to make a great vision
true: Ensuring safe drinking water to the masses. Many Tata Group companies like Tata
Chemicals, Tata Consultancy Services, Titan, Tata Autocomp Systems and Tata Business
Support Service have joined hands to provide a low-cost, modern, low-maintenance, userfriendly water purifier. t is, thus, not surprising that Tata Swach is arguably the most awarded
water purifier across the globe, winning awards in innovation, design and various other
categories.
The stylish Tata Swach Silver RO purifiers will be launched in Kolkata, a city that is said to have
perennial heavy metal contamination such as Iron and Arsenic prevalent in the water meant for
human consumption. New products shall be available across all leading outlets at attractive
price-points of Rs. Xxxx for Tata Swach Platina Silver RO and Rs. Xxxx for Tata Swach Ultima
Silver RO + UV. Tata Swach Silver RO purifiers host a multi-stage purification process that
conforms to international standards. Their unique Double i-Care indicators offer automated
notifications for easy usage; while the single-push-front panel opening facility makes the purifier
Page 19
very service-friendly. Tata Swach Silver RO has a tank volume of 7 liters, with the process of
filling the tank and membrane flushing being completely automated.
Tata Swach gravity based purifiers with a reach over million households across India has won
the title of Product of the Year 2012 in the Water Purifiers category, this was based on an
independent survey conducted by Nielsen with Xxxx consumers across Xxxx markets. Tata
Swach has also been the recipient of prestigious international awards like Design of the Decade
by IDSA, USA (2010), ICIS Innovation Award, UK (2010), IF Product Design Award, Germany
(2010) and the WSJs Asian Innovation Award, Hong Kong.
Products
Non-Electric, Storage Purifiers
Tata Swach Smart, Available in attractive colour options, the Tata Swach Smart is amongst the
most value-for-money storage water purifiers available. With a purified water storage capacity of
7.5 liters, the purifier has a purification capacity of 1,500 liters. Tata Swach Cristella Plus, The
elegant and distinguished triangular design Tata Swach Cristella Plu s has a scratch-resistant,
sturdy body. It has a water-level indicator for easy re-filling. With a purified water storage
capacity of 9 liters, the purifier has a purification capacity of 3,000 liters. Tata Swach Silver
Boost, The Tata Swach Silver Boost is powered by the Tata Swach MF membrane along with
the Tata Swach Bulb to provide protection against bacteria, virus and cyst. It has a host of other
consumer benefits likes a direct tap fill option, attractive colour options, high purified water
storage capacity of 14 liters and purification kit life of 3000 liters.
Electric Purifiers Range
Tata Swach Platina Silver RO water purifier, The advanced five stage RO purifier has
international standard, NSF certified RO Membrane and a modern sleek look. Its unique Special
Page 20
Silver Safety prevents bio-fouling of the cartridges thereby increasing the purifiers life. The
purifier has user-friendly Double-i-Care indicators and a seven-litre zero contamination tank.
Tata Swach Platina Silver RO has been specifically designed with a single-click front opening
mechanism to remove the hassles of uninstallation thereby reducing servicing time. Tata Swach
Ultima Silver RO+UV water purifier, the 6-stage Tata Swach Ultima RO+UV purifier has all the
features of Tata Swach Platina along with an additional stage of UV purification and cartridge
end-of-life indication. Auto membrane flushing, voltage spike guard protection are standard
features of Tata Swach Platina and Ultima Silver RO purifiers.
Founded
Table-9: Key Facts of Tata Chemicals Limited

January 23, 1939
Parent Company
Tata Group
Founder
J. R. D. Tata
Key people
Cyrus Pallonji Mistry
Sister concern
Tata Chemicals Europe

Chemicals
Industry
Headquarters
Other manufacturing/
distribution centers
Bombay House 24 Homi Mody Street Fort, Mumbai

400001
Mithapur, Babrala, Haldia, Chennai
Number of employees
3067
Contact Number
(022) 66437400
Web Address
www.tatachemicals.com/, www.tataswach.com/
Basic and industrial chemicals, nitrogenous and
Products
phosphatic fertilizers, industrial (re)finishing products,

coatings and crop nutritions
Revenue (2014-15)
INR Xxxx Crore

Source: Company website, Annual Report
Page 21
18. Disclaimer
The contents of this report are based on information generally available to the public from
sources believed to be reliable. No representation is made that it is timely, accurate or
complete. Bonafide Research has taken due care and caution in compilation of data as this has
been obtained from various sources including which it considers reliable and first hand.
However, Bonafide Research does not guarantee the accuracy, adequacy or completeness of
any information and it is not responsible for any errors or omissions or for the results obtained
from the use of such information and especially states that it has no financial liability whatsoever
to the subscribers / users of this report. The information herein, together with all estimates and
forecasts, can change without notice.
All the figures provided in this document are indicative of relative market size and are strictly for
clients internal consumption. Usage of the same for purpose other than internal will require prior
approval of Bonafide Research.
Page 22

Sample India Water Purifier Market Outlook 2021

Загружено:

Сведения о документе

Исходное описание:

Авторское право

Доступные форматы

Поделиться этим документом

Поделиться или встроить документ

Параметры публикации

Этот документ был вам полезен?

Это неприемлемый материал?

Авторское право:

Доступные форматы

Sample India Water Purifier Market Outlook 2021

Загружено:

Авторское право:

Доступные форматы

India Water Purifier Market Outlook, 2021

Bonafide Research - A Brief Profile

We bring first-hand information and prudent analysis of various industries, technologies,

13. Channel Partner Analysis

India Water Purifier Market Outlook, 2021

India Water Purifier Market Outlook, 2021

India Water Purifier Market Outlook, 2021

2. Global Water Purifier Market Outlook

India Water Purifier Market Outlook, 2021

India Water Purifier Market Outlook, 2021

4. India Water Purifier Market Outlook

Source: Bonafide Research

India Water Purifier Market Outlook, 2021

5. India RO Water Purifier Market

India Water Purifier Market Outlook, 2021

6. India UV Water Purifier Market

Filtration can be comparable to reverse osmosis.

May not remove all mineral content like as RO does.

High initial cost.

Expensive and time consuming to replace multiple filter cartridges.

Often bulky due to multiple filters.

7. India Offline Water Purifier Market

India Water Purifier Market Outlook, 2021

7.3. Market Share By Company

Source: Bonafide Research

Xxxx. Theres also a Natural Shut Off

India Water Purifier Market Outlook, 2021

16. Competitive Landscape

India Water Purifier Market Outlook, 2021

Table-9: Key Facts of Tata Chemicals Limited

Cyrus Pallonji Mistry

Tata Chemicals Europe

Bombay House 24 Homi Mody Street Fort, Mumbai

phosphatic fertilizers, industrial (re)finishing products,

INR Xxxx Crore

India Water Purifier Market Outlook, 2021

India Water Purifier Market Outlook, 2021

Вам также может понравиться