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WHAT IS
PROTOTYPING?

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Designers
don't just dream,
they do.
Warren Berger

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Problem Space

Team Building
Avaliao do Problema
Criao de base comum
de entendimento
Redinio do problema
Planeamento Pesquisa

Pesquisa de campo
Identicar necessidades
Explorar contextos
Entender stakeholders
Recolher descobertas

Solution Space

Analisar dados
de pesquisa
Criar signicado
Mapear pers de utilizador
(personas)
Identicar oportunidades
Denir princpios de design

Gerar ideias/ hipteses

Criar cenrios
Mudar perspectiva
Considerar constrangimentos
Priorizar e decidir

Tangibilizar ideias
Criar e experimentar
solues
Antecipar potenciais falhas
como forma de aprender
e melhorar

Validar soluo
com utilizadores
Recolher feedback
Iterar e desenvolver

Adaptado do modelo DD da Standford DSchool - HPI Academy

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Strategic Design Consultancy

Problem Space

Team Building
Avaliao do Problema
Criao de base comum
de entendimento
Redinio do problema
Planeamento Pesquisa

Pesquisa de campo
Identicar necessidades
Explorar contextos
Entender stakeholders
Recolher descobertas

Solution Space

Analisar dados
de pesquisa
Criar signicado
Mapear pers de utilizador
(personas)
Identicar oportunidades
Denir princpios de design

Gerar ideias/ hipteses

Criar cenrios
Mudar perspectiva
Considerar constrangimentos
Priorizar e decidir

Tangibilizar ideias
Criar e experimentar
solues
Antecipar potenciais falhas
como forma de aprender
e melhorar

Validar soluo
com utilizadores
Recolher feedback
Iterar e desenvolver

Adaptado do modelo DD da Standford DSchool - HPI Academy

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Prototyping
is not alone
Testing and ideation are linked with
prototyping and can assure you more
efcient results. The process is important.

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Its all about making

ideas tangible
You have to do it so you can really feel the results.

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If prototypes arent
failing, they arent
pushing far enough
Iterate and make it better.
They will save you time and money.

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Its about
connecting users
Its made to test other peoples reactions,
and to help gain insights into what your idea
means to your users.

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Can (re)dene
the problem
Most of the times the problem is already settled
but building it makes it rethink some settled ideas.

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PROTOTYPES

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mimi hearing technologies

https://saywhatproject.wordpress.com/

PAPER
PROTOTYPE

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jos de mello sade

SPACE
PROTOTYPE

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peixaria centenria
http://www.peixariacentenaria.pt/

ROLE PLAY

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mimi hearing technologies

https://saywhatproject.wordpress.com/

STORYBOARD

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DeneLisboa
http://denelisboa.pt/

DIGITAL
PROTOTYPE

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DIGITAL
PROTOTYPE

balsamiq
proto.io
popapp

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MORE
EXAMPLES?

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WEBSITE HOMEPAGE

Prototyping with papercardboard

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BRAND POSITIONING

Fast design with Photoshop

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APP/FEATURE

Prototyping with an existing tool

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mimi hearing technologies

https://saywhatproject.wordpress.com/

BRAND

Logotype prototype

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Banking Industry

UX/UI

Idea prototype

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landing . jobs
http://with-company.com/work/a-startup-that-aims-for-more/

PRODUCT

Idea prototype

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cincia viva - pavilho do conhecimento

http://with-company.com/work/the-science-of-branding/

ARCHITECTURE

Mini Paper Prototype

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tekever
http://with-company.com/work/ying-over-a-genius-nest/

BRAND ARCHITECTURE FRAMEWORK

Lo- prototype

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BRAND ARCHITECTURE FRAMEWORK

Hi- prototype

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peixaria centenria
http://with-company.com/work/swimming-against-all-odds/

POSTER / GRAPHIC DESIGN

Lo- layout prototype

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POSTER / GRAPHIC DESIGN

Hi- layout prototype

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boa boa
http://www.boaboa.pt/

BRAND CONCEPT

Handy prototype

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Now you know

the basics...

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...this is what
you should
bear in mind.

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Its mainly
about function.
Not aesthetics.

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Three is better
than one.
Join your team!

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There is no right
or wrong way.
Just be creative!

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Its a matter
of attitude!

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...and we do things this way not just

to be different, but because we want our
results to be

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Thank you!
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Matilde Horta
matilde@with-company.com

Rui Quinta
rui@with-company.com