Академический Документы
Профессиональный Документы
Культура Документы
This SEO Template will let you organize your website's on-page SEO (search engine
optimization). It will help you formulate a plan, make it easier to coordinate pages and
keywords, and allow you to track both changes and results all in one place. To make this
template easy to use, this cover sheet will break down how to use each section within the
template, highlighting the nuances of the layout and while providing tips for to help you
maximize your productivity using this template.
NOTE: You will inevitably have to do some sort of file clean up on this file import. In
addition to the pages you want to review, most tools will export pages from your webiste
that you may not want to optimize. Organize your template/spreadsheet by order of
importance and focus on optimizing 5-10 pages a week based on the URL. This will allow
you to pace yourself and use your time wisely on the road to optimization.
The length columns will make sure that you adhere to certain character limits. This will
automatically be calculated for you. The recommended length for page titles is 150
characters.
Column O: Target Keyword
Think of your target keyword as the designated topic for a particular page. Define only
one topic per page. This allows you to go more in depth and provide detailed information.
This means that you are also only optimizing for one keyword per page.
NOTE: There a few exceptions to this rule. For instance, your home page would be a
potential candidate for multiple target keywords. The goal of your home page is to explain
what your entire website/business, and you may need a few keywords (four typically) to
do that.
Column P: Content
Aim to have at least 500 words per page. Your content needs to be thorough, clear and
provide solutions. Again, write for your target audience. How can you help them?
Compelling content is also error free - check spelling and grammar. Format content to
make it easier to read and digest.
Column Q: Header
Define what you will use as a header to introduce your content. Formatting your headers
helps make content easier to read and digest. It also provides visual cues to your readers
and search engines. Typically the very first header is an H1, or header one, on a page.
However, if you have clearly defined the purpose of the page somewhere at the top, you
may not need to strictly follow this design rule.
Column R: Subheaders
Subheaders serve the same purpose as headers, but to introduce sub-sections of your
content. Use sub-headers to visually break up your content into smaller bite size chunks.
Additional Tips:
* Plan each SEO element in columns B-AE on the next tab.
* Use a variation of the "Target Keyword" in each element.
* Optimize each page for one term only.
* Once you finalize your SEO plans, implement these changes on your website, or pass the
work along to someone (IT or a third party) to implement for you.
Note: This will take time to complete, aim to work on 5-10 pages a week.
Next Step:
Simplify your search engine optimization by trying HubSpot's SEO tool for free. While
this template will help you organize your on-page SEO through planning and tracking,
it's important to then monitor how all your work is returning results.
The HubSpot Keywords shows you which terms you and your competitors are currently
ranking for, and helps you understand the keywords you should be targeting.
a week.
Current URL
Example
(home
page)
Home Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
http://www.domain.com
Internal
Internal
Internal
Internal
Internal
Internal
Internal
Internal
Internal
Internal
Internal
Internal
Internal
Internal
Internal
Internal
Internal
Internal
Internal
Internal
Internal
Internal
Internal
Internal
Internal
Internal
Internal
Internal
Internal
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
e >>
Length
70 character max
82
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
Length
150 character
max
67
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
Marketing Campaign
Edit Date
MM-DD-YY
Title Length
49
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
Company name's internet marketing software has XYZ for XYZ persona.
Description
Length
Target Keyword
Content
67
Internet Marketing
Software
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
Header
Subheaders
Images
keyword inclusive file name
/images/internet_marketing_software_demo.jpg
Images
alt text
Internal Links
anchor text(s)
links to specific product pages and case studies, link to landing pages
Social Media
Sharing
destination page(s)
http://www.domain.com/internal-page
y/n
Yes
Calls to Actions
Top of the Funnel (TOFU)
whitepaper download
12%
25%
Calls to Actions
Middle of the Funnel (MOFU)
needs to be worked on
NA
13%
NOTES
Bottom of the Funnel
(BOFU)
BOFU Pre
Optimization
Conversion Rate
BOFU Post
Optimization
Conversion Rate
5%
15%
The first step in getting found online is understanding what terms people are using to search for your
services. HubSpot makes it easy to identify high-volume, non-competitive terms that you can optimize
attract relevant traffic to your site.
Find out what keywords youre ranking for, and track your progress over time.
See what keywords your competitors rank for and how they compare to you.
Generate a list of alternatives to keywords that aren't converting.
Overview
Use the HubSpot Keyword tool along with the optimization template when you want to:
*Get more traffic to any of your website pages.
*Find a variation of a keyword thats easier to rank for.
*Brainstorm a new blog post title or other content ideas.
*Discover opportunities to overtake competitors in search.
Instructions
1. Log Into Your HubSpot Trial to Access the Keywords Tool
Go to Content > Keywords.
If you already have a list of keywords you'd like to add to the Keywords tool, you can paste them into
(using one keyword on each line).
You can then select the campaigns to associate with these new keywords.
Grouping your keywords by "marketing campaigns" allows you to organize your entire list of keywords
topic, which will help you prioritize your SEO. You'll have a different campaign for different topics, such
products you offer, different audience segments that you target.
You can go back to the main Keywords view to see the list of all of your keywords at any time. You can
the campaigns you create to see only the data for your new keywords.
5. Filter Results
You can filter the columns in the Keywords tool to show any three data points at the same time for a q
comparison.
Visits - how many visits via organic search you had after the user searched for this keyword. This is up
24 hours and shows the past thirty days.
Contacts - how many leads via organic search you had after the user searched for this keyword. This i
every 24 hours and shows the past thirty days.
Rank - an approximation of where your website ranks for a particular search term in the search engine
pages. Note, factors like personalization and localization that the search engines take into account ca
ranking on a search by search basis.
Monthly Searches - the monthly searches for the exact match of this keyword. This information is glob
set a location, when it is then localized.
Difficulty - how hard it will be to rank well for this keyword on a scale of 0-100. Any keyword with a diffi
70 is considered extremely difficult to rank for. When you're first starting out, you'll want to target key
low difficulty (between 0-40) and then work your way into medium difficulty keywords (40-60) when y
getting more traction, and so on.
CPC - the approximate cost per click if you had been running a paid search campaign targeting this ke
location is set, this information is localized.
Campaigns - how many campaigns this keyword is assigned to. Click on the number to see the campa
Date Added - the exact date on which you added a keyword to the Keywords tool.
You can see which keywords you have the opportunity to beat out your competition by clicking on the
option under Select a recommendation.
Get started on your HubSpot Trial today and start improving your website's SEO now!
More Tips:
* This page describes how to use the HubSpot Keywords tool to find keywords
relevant to your business. You don't need to purchase anything, simply try it free
for 30 days.
* Once you've defined your core set of keywords you can use the "Optimization
Template" to plan your full website optimization strategy in combination with
HubSpot's SEO tools.
o find keywords
g, simply try it free
he "Optimization
mbination with
s suite of SEO
s.
ating.
es.