Assessment Implementation- Part 1- The actual Assessment

Social Media Unit One Culminating Assessment

Objective - This assignment is designed for you to show/demonstrate what you have
learned as we have gone through our unit on Social Media. This will be a RESEARCHBASED, SUMMATIVE assignment that will include a correctly-formatted essay

Assignment

Pick an issue that Social Media seems consumed with these days. It can be any
issue, but it needs to be something that is important for society right now:
something that inspires/prompts people to act. You will analyze in an ESSAY the
issue based on how Social Media portrays it.
For example, the ALS ice bucket challenge how did social media further that
cause, either in awareness or with money? Explain how this worldwide
phenomenon affected real change for the ALS society. This would be an example of
what you might do, but you cant use this one.

Requirements

2-4 page essay, properly formatted in MLA format with an

accurate and thorough Works Cited that contains a MINIMUM of 2
research sources place in appropriate dropbox

Slacktivism/Activism Organizer

First, think. Its still legal. As you begin your research, use EasyBib to store
all of your sources---even if you dont end up using them all.
Thesis
Select a critical issue in our world today that is heavily active on a variety of social media platforms. This issue must
be something you believe is important for society to act upon. State the issue below:

Background
Define the issue.
Example: Amyotrophic lateral schlerosis (ALS), also known as Lou Gehrigs disease or
Charcot disease, is a condition in which motor neurons in the brain are destroyed (ALS Ice
Bucket Challenge- A Global Movement to Find A Cure).
PUT YOUR SOURCE IN EASYBIB.

Why is the issue important? What are the effects of this issue that makes it so important?
Youll need lots of evidence here.

How is this issue addressed in social media?

Why is this issue being brought to more

attention now and not in the past? Who is involved? Think about your issue in the media.
Textual Evidence:

Example: Chris Kennedy, a golfer in Sarasota, Fla., was nominated by a friend to participate in the Ice Bucket
Challenge, which at the time, had nothing to do with ALS.
Source: Sifferlin, Alexandra. "Here's How the ALS Ice Bucket Challenge Actually Started." Time. Time, 18 Aug.
2014. Web. 20 Jan. 2016. PUT YOUR SOURCE IN EASYBIB.
Textual Evidence:

Source:

How is the social media thing working to further this cause?

Did it bring more

awareness or raise more money? What are specific examples in which social media has affected
this cause, either positively or negatively?
Textual Evidence:

Source: PUT YOUR SOURCE IN EASYBIB

Textual Evidence:

Source: PUT YOUR SOURCE IN EASYBIB

Textual Evidence:

Source: PUT YOUR SOURCE IN EASYBIB

Finally, what can you do?
Never doubt that a small group of thoughtful committed citizens can change the world; indeed,
its the only thing that ever has. ---Margaret Mead American cultural anthropologist.
Assessment Implementation- Part 2- The Measurement Tool
Excellent

Good

Needs
Improvement

Does Not
Meet

Total

Ideas and
Organization

Research

MLA
Formatting

Style

45 points
The writing responds to the
argumentative task and develops
the thesis/claim while maintaining a
tone appropriate for the audience.
The thesis/claim establishes an
appropriate organizational structure
for an argumentative essay. The
writing utilizes and develops
sufficient evidence to support and
prove the claim. The writing
provides a clear progression of
ideas with an effective conclusion to
emphasize /underscore the claim.
20 points
The writer chooses, includes and
develops relevant evidence in
support of argumentation. The
writers choice of evidence
demonstrates appropriate
argumentation and understanding
of the text. The writer
demonstrates skill in the purposeful
integration and citation of evidence.
The writer employs direct quotes,
paraphrase, and summary to
support the argument. The
evidence contributes to the
development of the writers
argument which may be convincing.

40 points
The writing meets all the
requirements
for excellent; however,
the writing has a few
lapses in organizational
structure, and evidence
may be more loosely
connected.

17 points
Writing meets all of the
excellent criteria;
however, evidence is
more loosely connected.
Some evidence stands
alone without smooth
transitions. Evidence
chosen to support claim
may be simplistic.

30 Points
The writing has
a semblance of
organization.
Evidence is
fragmented and
disconnected
from the central
claim.

13 points
Evidence is
included in the
writing though
disconnected.
Transitions are
weak or
missing.
Statements
such as "this
quote says
that..." or "this
article talks
about..." or
similar
statements that
transform the
argument into a
summary of
evidence.

10 points
Paper is in perfect MLA format
including header with page number.
Title is centered. It is double
spaced. In-text citations are in
perfect format. All evidence cited in
paper is properly sourced on the
works cited page. Works cited page
is in perfect format including
spacing and font. All entries on the
works cited page are cited evidence
in the body of the paper. Works
cited page is the last page of the
file.

5 points
Paper is in perfect MLA
format including header
with page number. Title
is centered. It is double
spaced. In-text citations
may have a few errors in
punctuation. All cited
evidence in the body of
the paper is properly
sourced on the works
cited page. Works cited
page may have some
spacing for font issues,
but all information is
represented. All entries
on the works cited page
are cited within the
paper.

0 points

15 points
The writer utilizes appropriate
diction, tone, and syntax while
appealing to the audience. The
writer purposefully uses language
for argumentation. The writing
employs precise and appropriate
vocabulary demonstrating a
mastery of the English language.

11 points
The writing meets the
criteria for an excellent
score; however, there
are occasional lapses in
academic tone.
Transitions and word
choice are less
sophisticated.

7 points
Serious lapses
ton academic
tone, slang,
informational
writing. Word
choice is
simplistic which
weakens the

10 points
Little
organization
is evident.
Evidence
offered is
irrelevant
and does not
support any
claim that
may be
present.

________

10 points
Evidence is
difficult to
discern,
disconnected
, irrelevant.

________

0 points

________

5 points
Writing is
incomplete,
insufficient
to score

________

The writer provides transitions and

employs a variety of sentence
structures. The writers purposeful
language choices contribute to the
depth and development of the
argument.
Conventions

10 points
The writing demonstrates a mastery
of the conventions of the English
language using appropriate
punctuation, sentence structure and
subject/verb agreement.

credibility of the
writer's
argument.

7 points
Meets the criteria for an
excellent score;
however, there are a few
punctuation, sentence
structure, and/or
subject/verb agreement
errors.

4 points
Grammar and
punctuation
errors begin to
impede the
reader's
understanding
and impact
fluency of
writing.

0 points
Errors make
much of the
writing
incomprehen
sible with
substantial
errors.

________

Assessment Implementation- Part 3- Student Example

Jane Doe
Mrs. Smith
12 CP LA
4 March2016
Cyber Bullying
As technology progresses, cyber bullying does too. Our generation has learned to revolve around technology and
the social media that comes along with it. Our parents generation and generations previous to that did not have the
technology we have today. Everywhere we look, there are iPhones, Androids, iPads, MacBooks, and tablets. These are just
few of the multiple ways that a teenager in this generation could reach out to social media. Anyone can be anonymous on
the Internet. A person behind a screen could intimidate and threaten others by using something as simple as words. This is
known as cyber bullying. As time goes on, cyber bullying on social media has skyrocketed due to the fact that teens dont
have to man up to their word anymore. People who cyber bully never have the trouble or fear of facing their victims in
person if chosen not to. Cyber bullying is currently a significant nightmare that has led to self-harm, social anxiety, and
suicide.
Since cyber bullying has been a growing issue around the world, authorities have recently been taking action in
order to stop cyber bullying and the effects of what cyber bullying has caused. Cyber bullying victims are more likely to
have low self-esteem and to consider suicide (Webster). Cyber bullying has been gaining more popularity as a major issue
of society. Over the past few years, society has made October official for cyber bullying awareness month. According to
Gorscak (2013), October serves as a reminder that bullying prevention must be addressed, and one way to accomplish this
is through educating ourselves, our communities and the youth in our lives. Getting popularity for cyber bullying has been
effective around the world. The percentage of students ages 12-18 who reported being bullied dropped to 21.5 percent.
That's down from 27.8 percent in 2011, and a high of 31.7 percent in 2007. The percentage of students who reported being

cyberbullied also fell to 6.9 percent in 2013, down from 9 percent in 2011 (Bidwell). The most positive effect is that
today, cyber bullying rates are dropping to be lower than how it was when technology first became popular.
Cyber bullying may cause extremely negative effects on victims, especially amongst teenage victims. Words of
people who cyber bully are so strong that victims have been known to go through depression, have social anxiety, cause
self-harm, engage in substance abuse, and worst of all, commit suicide. According to Laird (2013), 20% of kids
cyberbullied think about suicide, and 1 in 10 attempt it. Social media is portraying to the world that words do more than
just hurt people. It sometimes causes individuals to kill themselves. Ten studies examined the link between social media
victimization and depression, and all of them found a connection (Pappas). Not only that, but cyber bullying causes
victims to be involved in substance abuse. Compared to teens who are not cyber bullied, teens who have been cyber
bullied are more than twice as likely to use tobacco, alcohol, and marijuana (Conley). Everyday, teens that are cyber
bullied through social media are more and more at risk. Substance abuse is something that may stick with an individual
for the rest of their life; all because some kid on social media thought it would be cool to be a cyber bully. Suicide is
something thatll stick with the victims parents, friends, and family forever. This is why some states are changing laws to
be updated with technology as it progresses. Cyber bullying is currently illegal in many states in our country; and, the
issues that come with cyber bullying is as serious as the way social media illustrates it.
Though cyber bullying is currently a major issue in the social media world today, our society is starting to give
this topic more and more notice. As time goes on, parents, students, and teachers are now realizing how dangerous a few
harmful words from another teenager may be. Statistics have proven that cyber bullying awareness has been effective in
decreasing rates of self-harm and suicide. Since our generation is the first to experience first-hand cyber bullying, we will
be the ones to help prevent cyber bullying in future generations.

Works Cited
Bidwell, Allie. "School Bullying, Cyberbullying Continue to Drop." US News. U.S.News & World Report, 15 May 2015.
Web. 28 Jan. 2016.
Conley, Michelle. "2011 National Teen Survey Finds: Teens Regularly Using Social Networking Sites Likelier to Smoke,
Drink, Use Drugs." CASAColumbia. N.p., 24 Aug. 2011. Web. 31 Jan. 2016.
Gorscak, Katie. "Stopbullying Blog." A Month of Learning for Bullying Prevention Awareness Month. N.p., 30 Sept. 2013.
Web. 28 Jan. 2016.
Laird, Sam. "Cyberbullying Rampant on the Internet." Cyberbullying Stats Show Massive Occurance Rate. GroupCast,
2013. Web. 31 Jan. 2016.
"Modern Day Cyber Bullying Awareness, Consequences and Prevention." NoBullying Bullying CyberBullying Resources.
N.p., 07 July 2013. Web. 28 Jan. 2016.
Pappas, By Stephanie. "Cyberbullying on Social Media Linked to Teen Depression." LiveScience. TechMedia Network,
22 June 2015. Web. 31 Jan. 2016.
"The Top 6 Unforgettable Cyberbullying Cases|NoBullying|." NoBullying Bullying CyberBullying Resources. N.p., 23
Apr. 2013. Web. 28 Jan. 2016.
Webster, Richard. "Bullying Statistics." Bullying Statistics. Harford County Examiner, n.d. Web. 28 Jan. 2016.
Zande, Irene Van Der. "How to Prevent and Stop Cyber-Bullying." Kidpower Teenpower Fullpower International. N.p.,
n.d. Web. 28 Jan. 2016.

Ideas and
Organization

Research

MLA
Formatting

Style

Excellent

Good

45 points
The writing responds to the
argumentative task and develops
the thesis/claim while maintaining a
tone appropriate for the audience.
The thesis/claim establishes an
appropriate organizational structure
for an argumentative essay. The
writing utilizes and develops
sufficient evidence to support and
prove the claim. The writing
provides a clear progression of
ideas with an effective conclusion to
emphasize /underscore the claim.
20 points
The writer chooses, includes and
develops relevant evidence in
support of argumentation. The
writers choice of evidence
demonstrates appropriate
argumentation and understanding
of the text. The writer
demonstrates skill in the purposeful
integration and citation of evidence.
The writer employs direct quotes,
paraphrase, and summary to
support the argument. The
evidence contributes to the
development of the writers
argument which may be convincing.

40 points
The writing meets all the
requirements
for excellent; however,
the writing has a few
lapses in organizational
structure, and evidence
may be more loosely
connected.

10 points
Paper is in perfect MLA format
including header with page number.
Title is centered. It is double
spaced. In-text citations are in
perfect format. All evidence cited in
paper is properly sourced on the
works cited page. Works cited page
is in perfect format including
spacing and font. All entries on the
works cited page are cited evidence
in the body of the paper. Works
cited page is the last page of the
file.

5 points
Paper is in perfect MLA
format including header
with page number. Title
is centered. It is double
spaced. In-text citations
may have a few errors in
punctuation. All cited
evidence in the body of
the paper is properly
sourced on the works
cited page. Works cited
page may have some
spacing for font issues,
but all information is
represented. All entries
on the works cited page
are cited within the
paper.

0 points

15 points
The writer utilizes appropriate
diction, tone, and syntax while
appealing to the audience. The
writer purposefully uses language
for argumentation. The writing
employs precise and appropriate
vocabulary demonstrating a

11 points
The writing meets the
criteria for an excellent
score; however, there
are occasional lapses in
academic tone.
Transitions and word
choice are less

7 points
Serious lapses
ton academic
tone, slang,
informational
writing. Word
choice is
simplistic which

17 points
Writing meets all of the
excellent criteria;
however, evidence is
more loosely connected.
Some evidence stands
alone without smooth
transitions. Evidence
chosen to support claim
may be simplistic.

Needs
Improvement
30 Points
The writing has
a semblance of
organization.
Evidence is
fragmented and
disconnected
from the central
claim.

13 points
Evidence is
included in the
writing though
disconnected.
Transitions are
weak or
missing.
Statements
such as "this
quote says
that..." or "this
article talks
about..." or
similar
statements that
transform the
argument into a
summary of
evidence.

Does Not
Meet
10 points
Little
organization
is evident.
Evidence
offered is
irrelevant
and does not
support any
claim that
may be
present.

Total

45
________

10 points
Evidence is
difficult to
discern,
disconnected
, irrelevant.

20
________

0 points

10
________

5 points
Writing is
incomplete,
insufficient
to score

Conventions

mastery of the English language.

The writer provides transitions and
employs a variety of sentence
structures. The writers purposeful
language choices contribute to the
depth and development of the
argument.

sophisticated.

weakens the
credibility of the
writer's
argument.

10 points
The writing demonstrates a mastery
of the conventions of the English
language using appropriate
punctuation, sentence structure and
subject/verb agreement.

7 points
Meets the criteria for an
excellent score;
however, there are a few
punctuation, sentence
structure, and/or
subject/verb agreement
errors.

4 points
Grammar and
punctuation
errors begin to
impede the
reader's
understanding
and impact
fluency of
writing.

11
________

0 points
Errors make
much of the
writing
incomprehen
sible with
substantial
errors.

10
________

Assessment Implementation- Part 4- Report of your Findings

The assessment worked very well. Throughout the implementation we found that some of the students were
struggling with organization, so we created the organizer above. After the students had a clear picture of how
the essay was supposed to be organized, they were able to work efficiently. We also set checkmark due dates so
that the students were working and on task. With these due dates, the students had clear expectations of what
was due which in turn kept them on task.
For the most part, we received the responses that we expected. There were a few students who picked difficult
topics, but most performed as expected.

Assessment Implementation- Part 5- Report of Impact on Student Learning

Whole Class Grade Distribution

A's- 38%
B's- 33%
C's- 13%
D's & F's- 16%

71% of the class made an A or a B. 13% of the class made a C and 16% failed. This concludes that roughly 85%
of the class was successful on the assessment.

14
12
10
Boys

Girls
Caucasion

Hispanic
African American

4
2
0
A's

B's

C' s

D' & F's

This graph shows a grade breakdown of the assessment in terms of gender and demographic.

Hispanic Grade Distribution

A's- 36%
B's- 36%
C's- 14%
D's & F's 14%

72% of the class made an A or a B. 14% of the class made a C and 14% failed. This concludes that roughly 86%
of the Hispanics in the class were successful on the assessment.

African American Grade Distribution

A's- 32%
B's -50%
C's- 9%
D's & F's-9%

82% of the class made an A or a B. 9% of the class made a C and 9% failed. This concludes that roughly 91% of
the African Americans in the class were successful on the assessment.

Assessment Implementation- Part 6- Future Instructional Plans

What should be done to revise instruction based on areas where students/ participants did not perform well?
According to the data, there was not one gender or demographic that stuck out as underperforming. The
results were roughly equivalent across the board. The main aspect of the project that impacted their grade was
the topic they chose. I noticed if they chose very broad topics that they werent personally connected to, then
their grade seemed to be lower than that of their peers who chose topics that were relatively narrow in scope
and they had a personal connection with. Going forward, we will tailor this assignment in the introduction
phase and have students pick 3 topics they are interested in, review with their teacher and then narrow the
topic down to the one that is most specific and most relevant to their lives.