EXECUTIVE SUMMARY

This project is based on the internet services (data services) provided by VODAFONE
telecom, a well-established corporation in the telecom sector. The project embarks upon the
internet services on mobile phone which is a market growing at a very fast pace. The reason
behind selecting Vodafone is its various schemes and product range provided for its
customers. It is a UK based company and has a huge widespread of branches across the
world. The company was started in mid-70 and since then it is ever growing. The services
provided by Vodafone are of very high quality and are affordable by its customers. There are
various plans for their customers depending upon the affordability.
Apart from a various range of products, Vodafone also provides broadband services and PC
internet services excluding mobile internet services in the service category. This was one of
the biggest events in the Indian telecom industry. Vodafone made I phone available at around
rupees 32000-36000 with Vodafone networks, which was a unique feature, called as 3G
system. Vodafone also came out with cell phones for the poor class, which was a part of their
social responsibility policy towards the poor class of the society. The phones were available
in the range of rupees 1000-1500, which was a very successful strategy.
According to the 2003-2010 data, Vodafone captures the market with 17.56% and is at the
third position just after Bharti Airtel with 24.69% and Reliance with 17.68%. Vodafone also
came out with one of the best and most attractive advertisement that no one had ever seen
before. Vodafone Group is partnering with Ericsson and a number of other partners to
research 5G technologies and prepare its networks for a transition towards the new mobile
standard. As part of the global research effort to develop 5G, Vodafone will work with its
partners to define industry standards, establish technical guidelines and prepare product
roadmaps.
Vodafone and its partners will evaluate which 5G technologies will be introduced as industry
standards. These players will test hardware and software in Vodafone Groups UK Innovation
Labs, conduct trials on Vodafones radio and core networks in selected global markets, and
test and evaluate a wide range of 5G technologies and services. They will also work towards
prioritizing the benefits of 5G that can be brought to market by 2020.
5G will be the next generation of mobile technology, which the International Telecoms Union
expects to be formally defined by 2020. Researchers predict that 5G will help deliver a new
wave of innovation in digital networks, which will benefit both consumers and a wide range

of industries. With a successful marketing and providing of 2G, 3G and 4G data services
Vodafone is ready with and evaluated plan to introduce and successfully disseminate 5G data
services to its customers. 5G networks have the potential to significantly reduce latency,
allow ultra-fast download and upload speeds, improve spectral efficiency and network
reliability, and substantially increase the number of devices that can simultaneously connect
to the network, supporting the development of the internet of things.
Vodafone Global Enterprise is the business services division, and a wholly owned subsidiary
of Vodafone Group. It was established in April 2007 to provide telecommunication and
information technology services to large corporations. It offers integrated communication
solutions in cloud computing, unified communications and collaboration. Its services include
domestic and international voice and data, Machine-to-Machine services, mobile email,
mobile broadband, managed services, mobile payment and mobile recording.