INTERNSHIP REPORT

A Conceptual study of Financial Activities in an Organistaion

SUBMITTED BY
SAIM ALI SHAIKH

UNDER THE GUIDANCE OF

MR. AMRITESH MISHRA

POWAI.

DECLARATION
STATEMENT BY CANDIDATE

As required by university ordinance, I wish to state that the work embodied in this report of
undergone internship forms of my own contribution to the research work carried out under the
guidance of Mr Amritesh Mishra .
The said work has not been submitted for any degree of this or any other university.
However, references has been made to previous works of others.

Mr. Saim Ali Shaikh

Signature of Candidate

ACKNOWLEDGEMENT

First of all the researcher would like to convey his deepest gratitude towards the almighty and
other supportive people for making this report possible with their effort, knowledge and patience.
Without them preparing this report would not have been possible. The beloved almighty and
other people stood back with me very strongly and positively and made the thing happened.
The researcher would like first and foremost acknowledge Prof. Amritesh Mishra for giving this
privilege to annualize and conceptualize the report.
Further the researcher is obliged to the guiding professor in charge for timely guidelines and
direction to meet the aims of the report.

Table of Content
Sr N.o

Content

Page N.o

Introduction

1-9

Key Competitor & Comparision

10-12

Reason for Selecting Organisation & Objectives of Learnings

13-16

Type of Ownership

17-23

Structure Of Organisation

24-25

Work Culture

26-37

Product Portfolio

38-50

Internship Report

51-52

Meaning Of Organization:
Organization is the foundation upon which the whole structure of management is built.
Organization is related with developing a frame work where the total work is divided into
manageable components in order to facilitate the achievement of objectives or goals. Thus,
organization is the structure or mechanism that enables living things to work together. In a static
sense, an organization is a structure or machinery manned by group of individuals who are
working together towards a common goal. Alike management, the term organization has also
been used in a number of ways.
An organization is a social arrangement which pursues collective goals, controls
its own performance, and has a boundary separating it from its environment.
The word itself is derived from the Greek word organon, itself derived from the better known
word ergon.
The broader analysis of organizations is commonly referred to as organizational studies, behavior
etc.
According to Keith Davis, Organization may be defined as a group of individuals, large or
small, that is co operating under the direction of executive leadership in accomplishment of
certain common object.

TYPE

PRIVATE

INDUSTRY

DISTRIBUTOR

FOUNDED

2014

FOUNDERS

PARVEZ KHAN

HEADQUATERS

MUMBAI

AREA SERVED

ALL OVER INDIA

KEY PEOPLE

PARVEZ KHAN (Director)

AZRA KHAN (CO-FOUNDER)

REVENUE

1.8 CRORES

EMPLOYEES

100

S.K Marketing is a distributor of Maybelline New York that uses network marketing to sell
variety of products , primarily beauty and cosmetics. The firm was founded in the year 2014 by
Nasir Khan. Based in Mumbai, Maharashtra the company reported sales growth of 2% reaching
1.8 crores for the year ending March 31st 2015.
The firm offers product lines which are offered by Maybelline New York. It includes wide
variety of products such as for Eyes it offers Eye Liners, Eye Brow, Eye shadow, Kajal,
Mascara.etc. For face it provides BB Creams, Blush, Concealer, Powder, Foundation, Remover.
Etc. For Lips it offers Lip Balm, Lipsticks, Lip liner. Etc. For Nails it offers Nail colours.
Maybelline New York - From a small, family-owned business to the number one
cosmetics company in America, Maybelline New York takes trends from the catwalk
to the sidewalk, empowering women to make a statement, explore new looks, and
flaunt their own creativity and individuality. Inspired by confident, accomplished
women, Maybelline gives you scientifically-advanced formulas, revolutionary
textures

and

up-to-theminute,

trendsetting

shades

effortlessly,

affordably,

beautifully.
The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams
in 1915. Maybelline has released several new products, including 'Eye Studio' collection for eye
products, 'Fit Me' collection for foundation/facial products, and new 'Color Sensational' shades
for lips. Currently, Maybelline is the Official Makeup Sponsor of Mercedes Benz Fashion Week.
In 1991, the company adopted its advertising slogan (Maybe she's born with it.) Maybe it's
Maybelline. which is still used today. The company was acquired by LOreal in 1996. Acquiring
Maybelline gave LOreal access to mass markets in cosmetics.

Meaning and History;

What does the Word S.K means? Its an abbreviations for SHAIKH AND KHAN.
Great companies start with great ideas, and S.K is no exception. Mr. Parvez Khan and Azra
Shaikh the two co founders of the firm earlier started their career as a sales executive in
cosmetics products of Lakeme. After working for 10 to 12 years in this field the two gained
enough knowledge about the cosmetics products and the cosmetics market in india and then they
decided to start their own distributorship of the company. SK marketing was started as a
partnership firm in the year 2014.
SK continued to grow under the co ownership of Mr.Khan and Miss Shaikh. The pair acquired
the distributorship of the company they had started as employees with.
The company is still thriving and still offers opportunityto individual who have the desire to own
a retail business.
SK has grown fairly and quickly since its inception.

VISION OF SK MARKETING:

1. HELPING PEOPLE LIVE BETTER LIVES

2. SHOWING WHERE THE BUSINESS WISHES TO BE IN FUTURE.

MISSION OF SK MARKETING:

1. Through the partnering of retailers, employees, and the founding families and
the support of quality products and services, we offer all people the
opportunity to achieve their goals through SK Marketing Plan.
2. To facilitate best business opportunities.
3. To deliver high quality products to semi urban and urban homes in diverse
areas of personal care and cosmetics.

GOAL OF SK MARKETING:

1. The development of new business opportunities.

2. To increase companies role in realtion to social responsibility.
3. To provide excellent customer services.

BUSINESS OPPORTUNITY:

The SK Marketing is partnership firm organization. The SK sales and

marketing plan put you in control, allowing you the flexibility to work where and when you
want, giving you time for family and friends as well as the opportunity to earn good income. It
adapts easily tp your needs and ambitious, and grows with them, offering you all the personal
support and assistance you require to become the business owner yoy want to be. With SK
Marketing you are connected to the global brand i.e Maybelline New York supported by
experience and great products and people who will help you succeed and finally in control your
life.

SALES AND MARKETING PLAN:

The SK Marketing plan is low risk, low start up cost business opportunity
that is open to everyone. It allows you to build your business through retailing products.
MARKETING STRATEGY:
A strategy is a plan of action designed to achieve the goals of organization.
The following objectives for the firm were set:
1. To increase distribute or profitability by providing a new and exciting business
opportunity.
2. To provide innovative and unique products to enhance the image of SK Marketing.

A NEW STRATEGY OF SK MARKETING:

1.
2.
3.
4.
5.

Agreement with company

Resumed operations
Localization of employees
Localization of research and development
Transparency and creditability of companys management

FUNCTIONAL PATTERN OF SK MARKETING:

Following are the main departments of SK Marketing
1. Finance and accounts
2. Marketing and Sales
3. Human Resource and administration
8

SWOT ANALYSIS OF SK MARKETING

STRENGHT:
1.
2.
3.
4.

Training to staff
Organize meetings and events time to time.
Have good customer service system.
Quality products that inspire confidence.

WEAKNESS:

1. Initially high entry cost leads to somewhat restrictions for business

development.
2. Rumors for direct selling operations.
3. Focus shifted from selling products to recruiting.

OPPORTUNITES:

1. Population of India gives better opportunity to company to receive more

profit.
2. As the company name itself gives reliance and faith for the customer and
buyer produce greater opportunity for marketing which leads to decrease
in total expenditure of company.

THREATS:

1. Change in government policy may affect to the profit and freedom of the firm
2. Competitors like Kulsum Marketing, and substitute brand products of
Maybelline new York creates strong marketing competition in the market.

10

KEY COMPETITOR

KULSUM MARKETING

11

KULSUM MARKETING is a distributing firm of cosmetics and health care products. It is an

authorized distributor of REVLON as well as Faces.
KULSUM MARKETING is owned by Nasir Khan.
Revlon was founded in 1932, by Charles Revson and his brother joseph, along with a chemist,
Charles Lachman, who contributed the L in REVLON name.

Starting with a single product a nail enamel unlike any before it the three founders pooled
their meager resources and developed a unique manufacturing process.
Since 1932, Revlon has developed a long-standing reputation as a trendsetter in the world of
cosmetics, skin care, fragrance, and personal care.
Revlons vision is to provide glamour, excitement and innovation through quality products.
Being distributor of Revlons KULSUM Marketing offers variety of cosmetics as well as health
care products.
The firm is distributor of Faces.
FACES products are globally acclaimed and are available at attractive price points in all its
markets from North America to India. The wide assortment of shades, textures and designs helps
the FACES consumers capture every look and style, right from casual to professional to
glamorous.

12

Comparison Between S.K Marketing Private Ltd & Kulsum Marketing

Private Ltd.

POINTS

S.K MARKETING

KULSUM MARKETING

Incorporated

S.K Marketing was incorporated Kulsum

on 22nd February 2014

Distributorship

SK

Marketing

distributorship

of

Marketing

was

incorporated on 17th March 2011

owns Kulsum

Marketing

owns

Maybelline distributorship of Revlon And

New York

Faces

Annual Turnover

One Crore Eighty Lakhs.

Three Crores Forty Lakhs.

Activity

It is involved in Cosmetics It is involved in Cosmetics as

product.

Directors

well as Health Care Products.

Mr. Parvez Khan is the Director Mr Nasir is the Director of

of S.K Marketing Private Ltd.

Kulsum Marketing Private Ltd.

13

REASON FOR SELECTING S.K MARKETING

Students End:

The Objective of this internship were mainly to study the Financial activities of an organization,
but there are some more and they are:

1. The main purpose of our study was to render a better understanding of financial
concepts.

2. To understand planning and management activities of stocks.

3. To measure the financial activities of the firm by analyzing various methods and
applying Book Knowledge.

Industrial End:
1. Suitability:
Writing an accurate position as and description is an important part of the recruitment process. It
describes the primary tasks involved as well as the core competencies required to perform the
role.

14
2. Consistency
A good recruitment and selection policy will also require that hiring managers use predetermined criteria at all stages of the recruitment process, thereby reducing the risk
of bias or discrimination.
It should be noted that treating everyone consistently does not always imply fairness. If a
candidate is at a disadvantage for any reason (i.e. has a disability), you may need to take their

individual circumstances into account, so they are given an equal opportunity to present their
case.
3. Legality
Privacy and equal opportunity legislation require that the recruitment process is conducted in a
fair and transparent manner.
A candidate may have recourse to legal action if they feel they have been discriminated against,
so impartiality is not only the right thing to do.
Privacy laws also require that a candidates application is treated confidentially. Penalties apply
if breaches occur, so here as well, a good recruitment and selection policy helps to protect the
organizations best interests.
4. Credibility
Some are placed by organizations wishing to build up a talent pool or to simply to test the
waters and see whats out there.
5. Transparency
By requiring transparent procedures at every step, the recruitment and selection policy ensures
that all stakeholders in the recruitment process (HR, department head, line manager etc) are able
to follow the process and be confident of the outcome.
15

LEARNING OBJECTIVES

Apply Classroom Theory

What have I learned in the classroom, which relates to the world of work?

How are the concepts I have read about in textbooks applied in practice?
What theories, ideas, or concepts might be applied in my career area?

Skill Development
What new skills will I learn or hope to learn during the internship?
Some skills you may have the chance to develop include: operating office or computer
equipment; handling a variety of situations simultaneously; organizing or analyzing data,
records, or budgets; or improving teamwork, writing, and speaking abilities.
Assignments and work environment will determine the types of skills developed.

16

Personal Development
How will I benefit personally from the internship experience? During your internship, make a
special effort to observe the personal style of supervisors and colleagues.
Be able to identify clear examples of leadership styles that either promote good working
relationships or hinder a productive work environment.

Note how to deal with pressure, tension, and praise in work relationships.
It is important to understand how to communicate knowledge to strangers, supervisors, and
peers.
Be aware of when to speak and when to listen. Try to understand the employers organizational
chart (formal or informal). What is a typical career path? What sort of education and experience
is normally required in each line of work?
What can you learning about laws, taxes, and fringe benefits that are important to employees in
this field? What grievances are there? What are the personal satisfactions and rewards? Try to
obtain knowledge of job opportunities available in this field. Become familiar with occupational
literature and professional organizations.

17

S.K Marketing

MR. PARVEZ KHAN

(Director)

18

STOCKS

19
PREMISES

20

Type of Ownership

A Business ownership should be structured according to the needs of the owners and potentially
liability that the business could incur.
S.K Marketing is a Partnership firm:
S.K Marketing is partnership firm owned by
Mr.Parvez Khan and Azra Shaikh. It was formed in 2012 by these two. It is registered and
authorized distributors of Maybelline New York.
51% of Capital of the firm is owned by Mr Parvez Khan.
49% of Capital of the firm is owned by Miss Azra Shaikh.
Persons who are entered into partnership with one another to carry on a business
are individually called Partners, collectively called as a Partnership Firm.
A partnership firm is not a separate legal entity distinct from its members. It is
merely a collective name given to the individuals composing it. Hence, unlike a company
which has a separate legal entity distinct from its members, a firm cannot possess
property or employ servants, neither it can be a debtor or a creditor. It cannot sue or be
sued by others. It is only for the sake of convenience that in commercial usage terms like
firms property, employee of the firm, suit against the firm and so on are used, but
in the eyes of the law that simply means property of the partners, employees of the
partners and a suit against the partners of that firm.
It is relevant to state that for the purposes of levy of taxes, a partnership firm is
an entity quite distinct from the partners composing it and is assessable separately. But
for all other laws, they are treated as the same because a partnership firm does not have a
separate legal entity of its own.

21
The different types of business ownership are:
1) A Corporation:
The most significant benefits to forming a corporation is that it limits the
owners personal liability for business dents and any court judgments against the

business. A corporation is an independent legal and tax entity. This sets it apart from other
types of businesses. The owners do not use their personal tax returns to pay tax on
corporate profits because the corporation itself pays these taxes. Any money drawn from
the corporation in the form of salaries, bonuses, etc is paid by the owners in their personal
income tax returns.
2) Limited Liability Corporations:
Limited Liability Corporations provide their owners just that, limited personal
liability for business debts and claims. However, LLCs resemble partnerships when it
comes to taxes. The owners of an LLC pay taxes on their shares of the business income
on their personal tax returns. This type of organization is good for business owners who
either could be sued by customers run the risk of piling up a lot of debt have substantial
personal assets they want to protect.
3) Sole Proprietorships:
A Sole Proprietorship is a form of private sector enterprise that is owned,
managed and controlled by an individual entrepreneur. This type of business organization
is also called one man business or Individual proprietorship or Individual
Entrepreneurship and owner of the business is commonly called the Sole Proprietor or
Sole trader. Sole Proprietorship is a form of organization having only one owner. The
word proprietor means owner and sole means single. It is the oldest and simplest form of
organization.
22
Sole Trader invests his own capital into the business and manages all the
business. The full control of business rests in him. He bears the entire risk and derives the
total benefits. He may engage in any business he chooses without much legal formalities,
unless he wishes to engage in certain types of business requiring licences e.g. if a man
wishes to open general stores, he may do so, if he can find good location and have
sufficient money for that business. On other hand, to open a medical store, he will have to
obtain a licence from Government authorities.

4) Nonprofit Corporations:
A nonprofit corporation is a corporation formed to carry out a charitable ,
educational, religious, literary or scientific purpose. A nonprofit can raise much needed
funds by receiving public and private grant money and donations from individuals and
companies. The federal and state governments do not generally tax nonprofit corporation
on money they make that is related to their nonprofit purpose, because of the benefits
they contribute to society.

5) Cooperatives:
Some people dream of forming a business of true equals. An organization
owned and operated democratically by its members. These grassroots business organizers
often refer to their business as a group, collective or co-op but these are usually
informal rather than legal labels. For example, a consumer co-op could be formed to run
a food store, a bookstore or any other retail business. Or a workers co-op could be
created to manufacture and sell arts and crafts.

23

6) Private Corporation:
A business that is a legal entity created by the state whose assets and
liabilities are separate from its owners. While there are also public corporations whose
stocks are traded on a public stock exchange. Most small business are started as a private
corporation. A private corporation is owned by a small group of people who are typically
involved in managing the business. Forming a corporation requires developing a legal
document called the Articles of Incorporation and submitting them to the state in which
the corporation wishes to reside. Advantages of a corporation include limited liability. An

owner can only lose up to the amount he/ she invested, unlimited lifespan. A corporation
is charted to last forever unless its articles of incorporation state otherwise, great sources
of funding; and case of transfer of ownership. Disadvantages include double taxation.
The corporation, as a legal entity, must pay taxes, and then shareholders also pay taxes on
any dividends received.

24

Organization Structure

Director

Sales Manager

Supply Chain
Manager

Finance
Manager

Operation
Manager

Warehouse
Manager
Marketin
g
Manager

Marketin
g
Executiv
e

GT Sales
Manager

MT Sales
Manager

Chief
Accountant
Delivery
Manger

Sales
Supervisor
s

Salesmen

Sales
Supervisors

Salesmen

PGs

IM/EX
Manager

Accountant
s

HR Manager

HR Staffs

25

ORGANZATIONAL OUTLOOK

MANAGING DIRECTOR

Mr. Parvez Khan

OTHER DIRECTORS

Miss. Azra Shaikh

GENERAL MANAGER

Mr. Prasannna Kumar

MARKETING MANAGER

Miss. Ashwini Naik

FINANCE MANAGER

Mr. Shravan Rai

ESTABLISHED IN

2012

26
WORK CULTURE OF ORGANIZATION

Organizational culture encompasses values and behaviors that "contribute to the unique social

and psychological environment of an organization.

According to Needle (2004), organizational culture represents the collective values, beliefs and
principles of organizational members and is a product of such factors as history, product, market,
technology, strategy, type of employees, management style, and national culture; culture includes
the organization's vision, values, norms, systems, symbols, language, assumptions, beliefs, and
habits.
Strong culture is said to exist where staff respond to stimulus because of their alignment to
organizational values. In such environments, strong cultures help firms operate like well-oiled
machines, engaging in outstanding execution with only minor adjustments to existing procedures
as needed.
Organizations should strive for what is considered a "healthy" organizational culture in order to
increase productivity, growth, efficiency and reduce counterproductive behavior and turnover of
employees.
Indeed, employees and people applying for a job are advised to match their "personality to a
company's culture" and fit to it.
Corporate culture is used to control, coordinate, and integrate company subsidiaries.

27

WORK CULTURE OF S.K MARKETING :

S.K Marketing follows various attributes and principles to create a good
work culture. One of the ways organizations begin to manage their culture is to gather feedback
from employees to see how aligned they are with the current and/or desired culture.
Here are the attributes that S.K Marketing follows:

Fairness: equal opportunities for all the employees.

Trust and Integrity: employees trust their organization and their superiors.
Change/Adaptability: Adapts changing environment of business as per market and

support employees to adapt the same.

Teamwork: S.K Marketing believes in teamwork. Where in freedom is given to every

member to express his opinion.

Employee Engagement: Decisions made are implemented after various suggestions

and opinion of the employees.

Learning Opportunities: the firm provides learning opportunities in every
department by providing various tasks which help in building professional skills of the

employees.
Communication: The Communication between the departments and between the
higher level and the lower level management is excellent. There is no type of

differentiation with regards to designations.

Goals/ Strategy: The goals and strategy of S.K Marketing are set on basis of ethical
principles which a firm must follow.

28

Duties and Responsibilities of Departmental Heads

1) Finance Manager:
He is responsible for financial matters in the organization. He assesses the financial needs
of the organization and sources of the finance. He should be an expert in the field of
financial management. He should know different tools used in the financial management
ratio analysis, fund flow analysis, cash flow analysis, Budgeting etc. All these are
necessary to prepare a sound financial policy for the organization. He is also responsible
for financial planning, raising necessary fund, controlling the use of funds, appropriation
of profits etc. Other function include financial forecasting and planning, procurement of
funds, investment decision, management of income, management of cash, deciding upon
borrowing policy, negotiating for new financing, analysis and appraisal of financial
performance, advising the top management, co-coordinating and control, helping in
valuation decisions, and tax administration.
2) Accounts Manager:
He is responsible for keeping the details of day book, ledger and P.F registers. Moreover,
he should record and maintain all the details of the sales tax calculation and related
documents and produce them on demand.
3) Marketing Manager:
He is in charge of the marketing department of the organization. The marketing
department aims to increase the turnover of the organization, market share, profitability
of the organization. The marketing manager should be tactful. He should know marketing
concepts like product mix, price mix, distribution mix etc. He should be knowing the
strength and weakness of the firms products. He is also able to design and implement
market strategies to enhance turnover and capture new markets.
29
4) Human Resource Manager:
A human resource manager occupies a very important position in an organization. The
duty of the human resource manager is to recruit and develop Personnel required by the

organization. They are involved in manpower planning, training maintenance,

compensation etc. The other responsibilities of the human resource manager are
formulation and development of personnel policies, employees training and development,
transfer, promotion, etc, maintaining personnel records of each employee in the
organization, establishment of good relation with employees, effective communication of
the personnel policies and programmers of the management to employees, responsible for
advising line manager, responsible for welfare activities and responsible for solving the
problem of employees.
5) Purchase Manager:
Duties and responsibilities of the purchase manager are:
Prepare purchase budget.
Receive purchase requisition, and ascertain the material requirements.
Ascertain the sources of supply.
Invite tenders from the approved suppliers.
Select the supplier offering the best terms and conditions.
Issue purchase order to the supplier selected.
Follow-up the purchase order to avoid any delay in delivery.
Receive goods received note and the inspection report.
Return the material which are not according to specification or secure adjustment
with the supplier.
Verify the invoice with regard to quality, price and other relevant particulars and
pass it for payments.
Send the invoice to the accounting section.

30

Functional Department
1) Finance Department:

General Manager
Finance Manager
Branch Manager

Finance department is headed by finance manager. Finance manager reports to the General
Manager and in certain strategy and urgent issues directly report to managing director and take
decisions. Finance Manager works in the coordination with chief accountant, marketing
manager, branch managers.

Sources of Finance:SK Marketing find sources of finance through banks and other private financial institutions. As it
is a partnership firm, the partners contribute their funds to make capital requirements and other
expenditure with the help of banks and financial institutions. SK marketing deals all finance
requirement with State Bank of India.
Companys Financial Policies: Low cost of operation of funds.
31
Efficient receivable management, through acceleration of funds.
Faster sourcing of funds from institutions.

Functions of Finance Department:Finance function is concerned with all aspects of business operations. It is very difficult to set
limits to the finance function. The key activities under finance department are:
Management of firms assets structure.
Financial analysis, planning and control.
Management of firms financial structure.

Estimating capital requirement.

Determining sources of fund.
Utilization of fund.
Disposal of surplus.
Management of cash.
Financial controls.

2) Accounts Department:
Accounts department deals with day to day book keeping, daily collection, salaries of all
employees, etc. Accounts department is headed by chief accountant. He is assisted by
four assistant accountants. In each production centers and marketing branches have an
accountant and cashier which does daily function at the places.
Chief accountant works in coordination with finance manager, on the fund flow
issues and in case of any shortage of cash occurs. Finance manager canalized the shortage
from financial institutions in case of emergency and normal cases, chief accountant
tightness the payment collection from the whole sellers and other sources.
32
Other main function of accounts department is tax payments. They deal with the
central sales tax, K VAT, excise and other department. Monthly returns are prepared by
the accounts department.

3) Marketing Department
Marketing department is entrusted with the function of planning and executing the
conception, pricing, promotion and distribution of ideas goods and services, to create
exchanges that satisfy individual and organizational boards. In simple terms the
marketing function is catered around the customer and his needs.

Marketing Manager

Branch Manager

Sales
Executive
Representatives

33

Marketing Policy:
As SK Marketing is Distributor Company , billing is directly done to the wholesalers and
retailers. In case of other state sales, its a one through the branch offices. SK marketing has its
own online site named nyaka.com, by which the customers can directly connect to the company.
In the case of logistics the supply of products is done through company owned feet vehicles.
Some policy followed with inter-state also.

34
Functions of Marketing Department in SK Marketing:
The major functions are explained below:
1) Demand Forecasting
2) Marketing Research
3) Marketing Control

1) Demand Forecasting:
Demand forecasting is the main function of marketing in SK Marketing. It should be
done through sales force in the company such as sales representatives, sales
executives etc. by collecting information from the customers. On the basis of this
information demand forecasting is to be done.

2) Marketing Research:
Marketing research is more comprehensive composing all the function of a marketing
manager that is it covers product, price, sales, market, promotion, distribution
policies. It commonly says that marketing research begins where manufacturing ends.
The main objective of market research are:
To know buyers.
To measure the impact of promotional efforts.
To know consumer response.
To know market costs and profits.

 To master external forces.

To design and implement marketing control.
35

3) Marketing Control:
Various tools used for marketing control are cost control and a market share analysis.
Cost control is one task, for monitoring the cost of marketing and it is compared with
planned cost standard, so as to identify deviations and take corrective action. Market
share analysis is also used for marketing control.

36
Objectives of Marketing:
The basic objectives of marketing are to satisfy human wants. The important
objectives of marketing are briefly explained below:
1. Customer Satisfaction through Quality Products

Marketing activities aims at achieving customer satisfaction by offering

quality products. It also helps in increasing profits, increasing goodwill,
increasing image of the organization etc.
2. After Sales Service
This another objective of marketing company provides after sales services
to its customers. The service of the company does not end with process of
distribution the company has been waited until good result comes by giving their
products to customers and they always rendered their services at the time needed
by the customers. The marketing and sales department keeps their eyes and ears to
open to know changes in the market. The complaint and suggestions if any are
well accepted by the company from their customers. There is any complaint about
the sold product the company will take it back at the companys costs.
Method Of After Sales Service:
For providing after sales services company may use the following
methods:
Sending special staff to the customers.
Arranging service with dealers/agents.
Appointing in depending service specialists.

37

PROMOTION
In S.K Marketing promotion is done in the case of sale of products, in the case of dealers and in
the case of sale force.

1. In the case of sale of products :

Sales promotion includes short term incentives like
discounts, free gifts and contests to stimulate sale of products. Sales products builds a
bridge between the products and consumers. In the case of S.K Marketing, sales and
brand promotion is done by providing information about the products through
advertisement, demonstrations, organizational shows etc.
2. In the case of dealers :
Company provides incentives to their dealers and also provides
dealers with discount at the time of purchasing the product from the company. The
company also provides after sales services to dealers. It is based on the nature of products
the company offers their dealers with replacement facility after checking the product.
3. In the case of sales force :
Company provides incentives to sales force. This includes the
activities which induce and motivate sales person. The aim of sales forces promotion is to
make the sales mens effort most effective. The various schmemes of sales promotion are:
Bonus to sales force.
Sales force contest.
Sales meetings, convention and conferences.

38

Product Portfolio

EYES
BROW

Step up your Brow game right now, with ultimate game changer in brow
beauty.

BEFORE

AFTER

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 BROW PRECISE FIBER VOLUMIZING

MASCARA.

Brow Precise Fiber Volumizer delivers full and colored brows in a few easy
strokes.

40

BROW PRECISE SHAPING PENCIL

Ready for the new brow perfection? Up your game with our first brow pencil to
create perfect, naturally-shaped brows.
41

BROW DRAMA POMADE CRAYON

Sculpt, tame, and master perfectly bold brows in one, sweeping move with our
first pomade crayon.
42

EYELINER
Whether you want sleek and straight, smokey and smudged or your own personal
twist on all of the above, the MNY Liner Gallery has something for everyone.

Go graphic with this eye catching eye art.

43

LINE STILETTO ULTIMATE PRECISION

LIQUID EYELINER.

Maybelline's felt-tip liquid eyeliner glides on smooth for precise

control and lasts all day.

44

MASTER PRECISE SKINNY GEL PENCIL

Sleek, defined, and on point. Master the most precise eye looks with our alwayssharp gel liner.

45

FACE

Flawless looks made possible. Fabulous foundation, powder,

concealers, primers, blush and face contouring makeup to help you
get any makeup look you're going for.

46

BB CREAM

CONCEALER

47

BLUSH AND BRONZER

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LIPS

Let your lips do the talking. This is your canvas to express yourself from vivid, bold looks, to matte fi nishes to custom blurred shades.
Go subtle, go LOUD. We have all the lipsticks, lip balms, and lip
liners you could ever need. Find your choice cherry red lip, pick a
perfect jelly gloss, swipe on a creamy matte, or treat your lips to the
best lip balms that heal, protect, and beautify.

LIPBALM

49

LIPCOLOUR

50

LIPGLOSS

LIPLINER

51

INTERNSHIP REPORT
JOB PROFILE
Worked as Finance Executive Trainee

What is a finance trainee?

Most finance trainees get the opportunity to work in several roles or

functions within an organizations finance department or across the
organization itself. This helps you to gain valuable experience,
receiving on-the-job training while being supervised by qualified
accountants and managers.

RESPONSIBILITIES:

Providing and interpreting financial information.

Monitoring and interpreting cash flows.

Managing company's financial accounting, monitoring and reporting

systems.

Securing financial information by completing data base backups,

keeping information confidential.

WORK DONE:
I worked in finance Department as a executive trainee, where I;

Monitored the supply of stocks

Managed the payment of cash bills and creditors.

Maintained records of cash inflows and outflows.

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OTHER DETAILS:

Office Timings Office Timings begins with 9 A.M to 5 P.M . In that

time all transactions and official functions of the day are completed.

Working Days - 6 days a week i.e. Monday to Saturday.

Allowances - Travelling Expenses

Code of conduct Formals Attire from Monday to Friday. Saturdays

casuals allowed. Grooming Standards, Punctuality.

Interaction with other departments: Interacted with marketing

department for analyzing stock in flow and outflow and marketing
strategy.

LOG BOOK SUMMARY:

REPORTING OFFICER:
Name ProfileDepartment.

Mehnaz Shaikh

Team Leader of Finance