Mahindra Rise

About the Company:

Mahindra was founded in 1945 by the brothers J.C. Mahindra and K.C.Mahindra and Malik Ghulam
Mohammad (who emigrated to Pakistan after partition becoming the first finance minister of the
new state ) to trade steel. They then entered into the automotive industry in 1947 bringing the
iconic Willys jeep onto the Indian roads. In 1948, K.C. Mahindra changed the company's name to
Mahindra & Mahindra. In January 2011, the Mahindra Group launched a new corporate brand,
Mahindra Rise, to unify Mahindra's image across industries and geographies. The brand positions
Mahindra products and services as aspirational, supporting customers' ambitions to 'Rise.'
Mahindra describes themselves as a business that builds three things :Products , services and
possibilities united by a common purpose to enable people to rise and follows a unique business
model of creating empowered companies that enjoy the best of entrepreneurial independence and
Group-wide synergies. They currently have 180,000 employees in over 100 countries across the
globe.
Currently, Mahindra & Mahindra is one of the 20 largest companies in India .In 2009, Forbes ranked
Mahindra among the top 200 most reputable companies in the world
Business Sectors and Industries
Mahindra operate in the key industries that drive economic growth, enjoying a leadership position in
utility vehicles, information technology, tractors, and vacation ownership and have a growing
presence in the automotive industry, aerospace, aftermarket, components, consulting services,
defence, energy, financial services, logistics, real estate, retail, and two wheelers
The Mahindra group comprises 10 business sectors with a presence in 18 industries
Business Sectors:

Some facts about Mahindra

The worlds largest tractor company in terms of volumes sold

Largest non-banking financial services provider in rural India with over 2 million customers

Brand
The company was built on the core idea that people will success if given the opportunity and all of
their products are designed to empower you to reach you potential
The three brand pillars are:
1. Accepting no limits
2. Thinking alternatively
3. Driving positive change

Purpose & Values

The core purpose of the company in their words is:
We will challenge conventional thinking and innovatively use all our resources to drive positive
change in the lives of our stakeholders and communities across the world, to enable them to Rise.
The products and services support our customers ambitions to improve their living standards; our
responsible business practices positively engage the communities we join through employment,
education, and outreach; and our commitment to sustainable business is bringing green technology

and awareness into the mainstream through our products, services, and light-footprint
manufacturing processes.
This commitment to sustainability of Mahindra is guided by a set of core values which are :

Professionalism
Good Corporate citizenship
Customer first
Quality focus
Dignity of the individual

Awards and Recognitions

Anand Mahindra is Forbes India "Entrepreneur for the Year 2013"

One of Forbes Global 2000 most Powerful Companies of the World
One of Indias top 10 Thought Leaders in the Thought Leadership Index published by TLG, UK
Financial Times-Arcelor Mittal Boldness in Business Award 2013 in the Emerging Markets
category
The only Tractor company in the world to have been awarded the Deming Prize and the
Japan Quality Medal
Mahindra Reva in the top 50 Most Innovative Companies of the World in the Fast Company
ranking, 2013