Marketing Management

Marketing management is a business discipline focused on the practical application of marketing

techniques and the management of a firms marketing resources and activities. Marketing managers
are often responsible for influencing the level, timing and composition of customer demand in a
manner that will achieve the companys objectives. Marketing management therefore encompasses a
wide variety of functions and activities, although the marketing department itself may be responsible
for only a subset of these. Effective marketing strategies play the key role in the success and growth
of any organization.

Course Structure
Semester I

Financial Management

Business Environment

Managerial Economics

Organizational Behavior

Human Resource Management (HRM)

Quantitative Techniques

Semester II

Strategic Management

Marketing Management

Management Information Systems (MIS)

Production & Operation Management

Research Methodology for Management Decision

Accounting for Managers

Semester III

Entrepreneurship and Small Business Management

Legal Aspects of Business

Principles and Practices of Management

Managing e-business

Retail Management
Production Planning and Control

Semester IV

Services Marketing and Customer Relationship Management

International Business Management

Advertising and Sales Promotion

Product and Brand Management

Industrial Marketing
Financial Service Marketing

Eligibility
Any Graduate
Duration
2 Year (4 Semester)

Fees

Course Fees Indian Students ( ` INR)

Inst I
Inst II
Inst III

Fees Options
Lumpsum

` 50,000

Installment

` 22,800

` 11,000

` 11,000

Lumpsum

$2,800

` 11,000

First Installment Subsequent Semester Installments

Installment

$1,000

Total Fees
` 50,000

Course Fees for NRI & Foreign Students ( $ US)

Installment -1
Installment -2

Fees Options

Fees Options

Inst IV

3 X $700

` 55,800
Total Fees
$2,800
Total Fees
$3,100

Lateral Entry/Upgradation ( Lump Sum)

Lateral Entry

For Indian Students

(In INR)

For
NRI/International
Students
(In US$)

Entry at Semester 3

` 27,000

$1,600

Lateral Entry
Entry at Semester 3

For Indian Students (In INR)

Lateral Entry/Upgradation ( Installments)
Subsequent Semester
First Installment
Installments
` 23,000

` 10,000

Credit Transfer only in second year (Indian student)

Total Fees
` 33,000

Full

Installment
1st Inst (12 papers)
Inst (remaining paper)
` 2,350 per
` 2,100 per subject
` 28,200
` 2,350 per subject
subject
Credit Transfer only in second year (NRI student)
Full
Installment
1st Inst (12 papers)
Inst (remaining paper)
$120 per subject

$130 per subject

$1560

130 per subject

Note:

Fees need to be paid via Demand Draft (DD) or online payment to Jaipur National
University payable at Jaipur
For Installment plan, Postdated cheques (PDCs) submission is mandatory, along with
admission form
PDCs must be dated every subsequent 6 months, from the date of enrollment
For Lateral Entry/Credit transfer, Indian student has to pay an additional 2,000/- as
University fees
For Lateral Entry/Credit transfer, foreign student has to pay an additional $50 as
University fees
Eligibility for lateral entry will be subjected to change as per the course

Potential Careers

Brand Manager
Marketing Manager
Market Research Analyst
New Product Manager

For more details visit: http://www.jnujprdistance.com/online-courses/mba/marketingmanagement.aspx