History of Mass Media Notes

Media and Communication began over 30,000 years ago through cave paintings. It was a form of
media.
The newspaper was the main form of mass media used when the first Europeans settled in
America.
Pictograms were used around 9000 BC to mark farm produce and things people needed.
Mass media was generally restricted to print media until after the Second World War. After the
Second World War, print media was replaced with other forms of media.
Radio, television, cinema, mobile phone, internet, recording, print etc. classifications of mass
media
First newspaper was made in Germany by Johannes Gutenberg in 1450
Print Media Johannes Gutenberg 1450
19th century Yellow journalism emerged (Propaganda/Sensationalism) also in form of print
media.
Timelines:
Print 15th century
Cinema early 1900s
Radio 1910
Television 1915
Internet 20th century
Recording
Cinema encouraged people to congregate in one place. Reduced the popularity of print media.
First radio station KDKA, Pennsylvania. Started in 1920
10th March, 2016

Specialization, globalization, consolidation, convergence

Four main eras of mass communication
19th century Europeans moved to the United States
Mass Society Theory Considers how media undermines society. Media can manipulate the
masses and indoctrinate the people to think in a particular way.
The telephone Alexander Graham Bell, 1876
Phonograph Thomas Edison
Books are the oldest form of media and have been around since in Babylonia.
Clay tablets were first used
4000 BC some cultures used sound to communicate (codes)
George Eastman, 1888 Photography
Telegraph Transformed print media in 1844
Books were not printed for mass until 1456
Newspapers are considered the oldest mass media
Acta diurnal the first newspaper to be published in Rome, Italy 59 BC

News sheets appeared as early as 100 BC

10th March, 2016

Philo Farnsworth and Charles Francis Jenkins 1936

In 1953, color television in America
The first phone call was made on 10th March 1876
The first magazine was produced in Europe in 1704
Meant for the upper class and focused on literature
The first CD was produced in 1983
Telegram by Charles Wheatstone (British) and Samuel Morse (American) in 1837
Evolved using Morses code to make the radio telegraph

Timeline
1894 Radio
1933 (1928 being first test run) Television
1941 The first commercial broadcast
1946 Mainstream Computers
1971 Marketing of Computers
Uses/Roles of Mass Media
Used in circulation cultural goods: music, videos (Entertainment)
Socialization
10th March, 2016
Information and Education
Acts as a public forum
Used to monitor government and business institutions