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800.

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800.1(082)
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4. S.289-297.
Kutzelnigg A. Buh! Bullemann, Bulle: Interjektionen und Wrter //
Muttersprache. 1980. B.90. S.427-440.
Wilde H. Unberufen, toi, toi, toi. Einige Gedanken zur Herleitung
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for President), place ( Viva! Las Vegas), organization (Intel Inside), or idea
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thought of because consumers dont want to think of them- e.g.- burial insurance).
/
Product is not a thing but a complex cluster of satisfactions (T. Levitt The
Marketing Imagination, pp.- 45-56).
, quality level,
design, brand name, package.
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We believe that we can offer unrivalled expertise in obtaining orders and
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of $1c50 for Onose Unfortunately it is impossible for us to accept the price of
$1c50 for Onose, ,
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indirect speech acts warrant the label polite [Watts,p.43].
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Dayton Motor Tires:
I want none of your lip.
.
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37

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2007.
Watts R.J. Linguistic Politeness and Political Verbal Behaviour:
Reconsidering Claims for Universality // Politeness in Language. Mouton de
Gruer. P. 43 70.
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1) take dishonestly (in various uses with immaterial object);
2) come or go secretly [ODEE].
theft
:
Theft act of dishonestly taking something which belongs to someone else
and keeping it; stealing [CIDE].
Theft a criminal act in which property belonging to another is taken
without that person's consent [LE].
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theft
thief

()

heist, hold-up, (bag) job, shrinkage, seepage,


leakage, browsing, grazing, collection,
acquisition, appropriation, sharing
high lawyer, chiseller, dipper, porch climber,
stripper, safe man, booster, browser, grazer

40

accomplice
victim of theft
steal

running rumbler
punter
glean, glue, chisel, gooseberry, hook, lift,
boost, help oneself, nick, milk, sneak, siphon
off, pocket, dip, graze, browse, shake


,
. Stealing.

Theft.

(51,5%). , , ,
,
. .:
As usual, Debbie from the IOD was extremely well organized and the Ty
Hafan crew was geared up to lift some money off us! It's incredible how they
manage things so calmly. http://www.newyorktimes.com
Noting Mr. Corbeil's renovated home, Bombardier boat and chalet, R.
Mitchell told the commission that it was possible that Mr. Corbeil pocketed the
cash instead of giving the money to the party that he had received from Mr. Brault.
http://www.telegraph.co.uk

(19,2%).
,

.
, (sharing to
share, shrinkage to shrink, leakage to leak, overbilling to overbill).
:
The holidays are not just the busiest time for shopping they're also the
busiest time for shoplifting. For retailers, the so-called shrinkage, along with folks'
taking the five-finger discount is a $34 billion-a-year problem.
http://www.financialtimes.uk

.
(12,3%).
, (thief)
, (accomplice),
,

running rumbler. .:
41

The police have the theft in hand. Luckily, a passer-by saw the booster
snatching goods off the counter and throwing them to the running rumbler who
brushed off with them. The man tipped the police off as to their whereabouts.
http://www.heraldtribune.com
,
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7. .. :
. .: Academia, 2000.
8. .. // .
.: . ., 1983. . 470 471.
9. Cambridge International Dictionary of English. Cambridge: Cambridge
University Press, 1997.
10. Holder R.W. How Not to Say What You Mean. A Dictionary of Euphemisms.
Oxford: Oxford University Press, 2002.
42

11. Legal Encyclopedia //library/legal encyclopedia [LE]


12. The Oxford Dictionary of English Etymology. Oxford: At the Clarendon
Press, 1969. 1024 p. [ODEE]
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. .1,2,3. , 1992.
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58

community, mass culture with the individual and the local, production with
consumption [Mudson 1993: 23].
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-, 1996. 208 . ( "OPERA APARTA"; . 1)
[
]

:
http://www.gumer.info/bogoslov_Buks/Philos/fuko_arh/index.php

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..
,

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[ 2000: 58].
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2000:202-203].
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64

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// Studia Linguistics Cognitiva. .1. :
. .: , 2006.
2.
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3.
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4.
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2002. 3. . 62-73.
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10. .. , , . //
. , 1995.
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, [Broshart
1991: 67]. ,
, , , [ 2000: 106].
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[ 1993: 112].
67

, , ,
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[ 1996: 315]. . :
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[ 1999: 8].

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[ 1958; 1988;
Fillmore 1968; Chafe 1970].
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[ 2000: 7], [
1958: 95], , ,
[Baker 2004: 23].
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[ 1988: 201].
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68


() .
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[ 1988: 116].
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1972: 96]. ,
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650 fans hurt in terror riot at Cassidy concert ( I. Mrdh).

69

,
.

,
[Vachek 1961:
31]. ,
.
-


, .
,
,
: (give,
have, make, come, take, get, do, reach, achieve) +
[Huddleston, Pulum 2002: 290-296;]. .:
to swim to have a swim (. . );
to conclude to arrive at / come to / draw / reach a conclusion
(. . );
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(. . ).

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. .
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. ,
,
[Firbas 1961: 82,
1969: 49]. . ,
49, 75% , 17, 75%
[Golkova 1995: 49].

+
+
[Firbas 1961: 86]. .:
(1) The old dog cut an ancient caper or two (J. Firbas).
(2) And she gave her strange neighing laugh (J. Firbas).
(3) [And suddenly his face dimpled] it broke into a wide, toothless smile,
70

a perfect beam, no less (J. Firbas).


(4) Linda was so astonished at the confidence of this little creature
(J. Firbas).

(dissociation of the notional component),
. ,
(notional component),
, [Firbas 1961:
83]. , (2) (3) ,
(smile, laugh), ,
.
,
,
.

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.. . .: , 1993.
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.
(nominal
sentence) ,

[ 1938; 1995;
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. , ,
.
. , ,
.
, , :
Minim! (!).
. (pure nominal sentences)
(partly nominal sentences).
(1),

(2) [Dahl 1969: 10-12, 1970 b: 673-674].
.
.

. ,
.


[Rayevskaya 1976: 208; Matthews 1997: 244].
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. ,
-
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, , ,
, . . ,
,
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- .
- .
,
,
,
,
[ 2000 : 38].

.
: +
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Ireland sober is Ireland free (Joyce : 402).
,
,
:
,
. -
, ,
.

: .

, ;
,
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.
:
;

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-,
.
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, be
.
73



Tarzan talk (1), ,
[Pienemann 2006: 12]; ,
(baby talk) (foreign talk) (2) [Ferguson
1971: 420]. .:
(1) Me Tarzan, you Jane (M. Pienemann).
(2) Charlie bath hot (Ch. Ferguson).
be
,
.


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.
,
, ,
,
,
( ) , .
non-sentences [Bryant 1945: 6], minor sentences [Muir 1972: 77],
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838].

, ,
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[Ilyish 1971: 250; 1992: 1;
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[ 1962: 2]; [Ilyish 1971: 251;
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[Rayevskaya 1976: 208;
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[Ilyish 1971: 250; Rayevskaya 1976: 211].

[
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[ 1981: 157],
[ 1988: 3].

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) [Rayevskaya 1976: 209;
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[ 2001: 235].
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. . , 1992.
9.
..

.
. : , 2003. 221 .
10. ..
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..

BECOME


.
.
,
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.
76


, ,
- become, get,
grow, turn, go fall.

. Verb + Adj.,
,
,
.

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.
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. ,
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,
:
Gewat tha neosan, sythan niht become When night had come
[Beowulf].
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.
:
tha heo become to Appolonio [OE Prose, p. 39]
.
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,
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77


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and she becometh away [OE Prose, p. 61] .

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The dress becomes you, become
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weothan
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: gender equality, gender inequities, gender
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1. .. . .: , 1975.

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, 1980.
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, 2001.
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..


( . )
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, ,
.
,
.
,

.

.
, . . .
152 .

(91%)

,
. .:
Unjustified specialities are always a drain on a companys results (p.56).
By comparing the actual course of events against expectations, we can
identify in particular two major problem areas: the generative disease of the
investment in managerial ego and the missed opportunity of the sleeper (.60-61).

9%
:
105

The market is thus being readied for the competition to move in and reap the
harvest. The competition in turn does it without any sowing and cultivating (p.56).
, ,

,

[ 2002: 124].
.. , ,
, [
2006: 212].
: . 37%
. .:
The market is a harsh employer who will dismiss the most faithful servant
without a penny of severance pay (p.90).
As a result this company became less profitable the more it grew to the
point where it almost succeeded in killing itself through too much success (p. 70).
..
:
1) , ;
2) ;
3) , ;
4) [: www.vestnikkafu.info/journal/6/214/]
, .
(81 %) c
. .:
Knowledge is a perishable commodity (p. 110).
(. 191).
.
, ,
. knowledge
perishable commodity,
, .

, . .
.
the channel of distribution,
clog (). :
The distributive channel does not reach them, or it is clogged halfway (p.
119).
, - (. 199).

, ,
, ,
,
106

. ,
,
,
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.:
No discipline can lengthen a mans arm (. 5).
(. 7).

[ 1995: 136].
, .
, .
: 13%
, ,
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,
, . ,

:
The result may be competition that will cut your throat that is sales at a
price below cost in order to drive rivals out of business (p. 123).
, ..
, (.
195).

. .:
The real disease is the absence of any foundation of knowledge and system
for tackling the economic tasks in business (.3).
-
, (. 29).
, ,

.
disease, ,
,
.
,
disease,
.

:
The Haloid Corporation (as Xerox was then called) was a pigmy when it
picked up the process (p. 192).
( )
, (.
256).
107

-
. , .. ,

[:
sun.tsu.ru/mminfo/000063105/303].

.. .
: ,
,
-
,

. ,
- ,
. ,
,
[ 1988:
131]. ,
( )
6% . .:
Knowledge indeed is a world record in athletics (p. 112).

(. 201).
.. , ,
, ,
, ,
. ,
.
,
,
[
1970: 16]. ,
,
.
, .
, . ,
. ,

,
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,
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.

1. .. . .: ,
2002.
108

2. .. . .: , 2006.
3. .. .
. : , 1988.
4. .. ...
, sun.tsu.ru/mminfo/000063105/303
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6. .. . ., 1995.
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.

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2) ;
3) ;
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. : In conversation
the English hardly ever lie, but they would not dream of telling you the truth.

:
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).

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1.
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3.

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.: , 2000.
..

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. // . .:
, 2006.
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111

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1996: 5].

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[, 1999: 1].

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112

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[- 2000: 4].


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[ 1997: 6].
,
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113

,
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.


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.
;
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1.
2.
3.
4.
5.
6.

.., ..
: . .,
1999.
.. : . ., 1997.
.. . ., 2001.
- .. . ., 2000.
. . . ? //
, 1996, 6.
. // . . .,
1997.
..

,
.

.

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.
114

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2000].
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116

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, ,
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4.

620100
022900 :
. . .: 2000. : http://www.edu.ru/ db/portal/spe/
os_zip/620100_2000.html
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/ . .. ,
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.

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, .
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,
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.

, .

.

. ,

, - ,
.
,
The Financial, The International
Herald Tribune, The Financial Times, Forbes,
- INOSMI.RU.
An Inquiry into the
Nature and Causes of the Wealth of Nations ( 1962 ,
. ).

,
.. , :
,
[
1970: 210].
.. -
,
,
[ 1957: 68].
, ,
, - (stock market ; to evade the law ). ,

.
-
(eat up ),
to be tired of at ease; in time
,

the predictors of gloom and doom -


119

.

, ,

.. .
-

,
.


, (rate of profit )
(labor costs - ).
(to control strategic assets
), (slow inflation -
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'').

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Whereas before the embargo the total annual turnover of wine importers
was USD 50 million ("The Financial", March 16, 2009).
50
.
121

. ,
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.
- ,

-

,
, , .

, ,
,
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"The government is killing two birds with one stone: it is effectively a
stimulus and will keep people employed at a very difficult time, particularly in
many one-factory towns," he told Forbes ("Forbes", March 17, 2009).
" :
,
, ,
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,
, , ,
.
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, ,
, , :
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than creating it ("Forbes", March 22, 2009). ,
,
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, ,
.

.

,
. ,
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,
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122

, ,
:
Second, the incipient bank run of retail depositors could accelerate if the
currency were to fall sharply (Russian depositors were wiped out twice already in
the transition period in the early 1990s, and again in 1998, and they tend to be
trigger-happy) ("Forbes", December 11, 2008). -,
,
( -
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1998 .)
to be trigger-happy
; ,
, .
,
, .
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,
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.
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.
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1.
2.

.. . .: , 1970.
.. . .: -
, 1957.

123


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124

125

, ,

2010

126

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