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Kelly Lundberg
NEED TO KNOW
Here at the Kelly Lundberg Style Academy 2.0, we understand that whilst you
have committed to learn all there is to know by following the 7-Step Styling
Formula you may well have time constraints. The 7-Step Styling Formula is
designed to be self-paced, your own professional goals and areas of interest
are the focus of your tasks, research and studies.
Each step will ensure that by the time you have completed the 7-Step Styling Formula you will possess the
tools and techniques to enable you to set up and launch your own business, confident in the knowledge that
you are able to provide competent and comprehensive styling for your chosen market.
AS A STUDENT YOU CAN EXPECT
There is no need for any formal qualification in order to study with the Kelly Lundberg Style Academy 2.0 all
we expect are a passion for styling, bags of enthusiasm and above all openness to experiential learning.
Throughout your studies you will be developing your own styling ideas, how you can turn these into an exciting
and rewarding career and discover how you can promote your skills to a vast and varied range of potential
clients.
There is no set timeline for completing your studies. As an average however we would expect you to take
around 25 hours of study time to complete, excluding watching the accompanying video content.
Videos will vary in length, you can stop and start at your own pace, revisiting as and when required. They are
designed to provide you with the high level understanding you will require in order to complete each part of
the 7-Step Styling Formula.
Your workbook is for your own personal reference to complete and retain, you can either print it out or refer
and update it online.
CONCLUDING YOUR STUDIES
As part of the course you all receive a complimentary Skype call with Kelly, use this opportunity to ask as many
questions as possible, make notes throughout your workbook on which topics you would like guidance on
growing your styling business.
JOIN THE INTERNATIONAL STYLEMEDIVINE TEAM
You can take your studies one step further. StyleMeDivine can offer you an exciting opportunity to join their
team of Style Associates** wherever you are based in the world. If you are interested in learning more about
the next steps, being assessed as a StyleMeDivine Style Associate and how this could be of direct benefit to you
in your region you can explore this further by contacting shop@stylemedivine.com.
Spread the word Life is too short to look just fine, everyday you should look Divine.
** It is the Directors sole decision based on assessment of study documents provided whether or not you can
become an international Style Associate with StyleMeDivine.com
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TABLE OF CONTENTS
Catwalk meets Commerce Workbook: The 7-Step Styling Formula
Step 1
10
11
Step 2
12
13
14
15
17
Step 3
18
19
3.2. The 4 Ps
20
21
23
30
3.6. Accessorizing
32
34
3.8. Compliments
36
39
40
Step 4
43
45
46
47
Step 5
42
50
51
49
Page 3
Step 6
53
53
57
58
58
59
59
Step 7
52
60
61
64
Business Growth Plan your step by step guide and check list
65
70
Press Release
72
74
76
Care Instructions
87
Size Guidelines
88
Home Play
Further Development
Page 4
Step 1
Niche, Niche, Niche
IN THIS STEP
WE WILL COVER
Your Role as a Personal Stylist
Defining Your Niche
Creating Your Story
The Elevator Pitch
Page 5
A personal stylist is one of the rare and varied roles that can offer individual
freedom, fun, excitement and a rewarding life long career with lucrative
financial gain. Where Catwalk Meets Commerce is your online Style Guide
Workbook designed providing you a framework and a step-by-step guide in
which to explore the different roles and business opportunities you can have as
a personal stylist in the world of fashion.
You will undoubtedly already have your own ideas about which area of the fashion industry you want to
develop your role as a personal stylist in. Remember every stylist was once a beginner and whilst no formal
qualifications are required to become a stylist a flair for fashion combined with enthusiasm, ambition and
commitment will give you a head start. This is however a competitive industry and will require you to
undertake some practical work experience in which to deepen your skills and expand your knowledge.
Many opportunities exist to work for organizations or work shadow established stylists for free, start exploring
your networks now, it may seem daunting to make an initial approach, it is however crucial as it will provide
you with valuable experience and wonderful connections.
Whether you seek to specialize in fashion styling, wardrobe styling or commercial styling, film and television
styling or one of the many styling roles there are many opportunities just waiting for aspiring stylists.
Explain briefly below, what you love doing, what are your key strengths and how will those skills
relate to your role as a Personal Stylist:
Page 6
WORK EXPERIENCE: below make a brief account of who you worked for and the duration
of that work experience. What do you consider have been your three greatest learnings?
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As a Personal Stylist you should be able to select and interpret clothing to enhance all body shapes and size,
adapt a look to suit all ages and personalities whilst working to suit an individuals lifestyle.
Recapping on what you have learnt so far, in your own words, an outstanding stylist will:
Be ________________________________________
Look at clothing and visualise how the _________________will fit the body.
Know how to shop for clothes and brands that will ____________________ and ____________________.
At StyleMeDivine.com...
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It is important to have an attractive offering that will make you stand out, you
need to be able to grasp your chosen audience's attention. Knowing the
segment market that you wish to operate in will be defined by what clients you
ultimately want to work with, it will help you to determine your NICHE. The
more clarity you have at the outset means that you will be able to make the
leap when you start to market your business.
Briefly outline in your words five advantages to establishing a NICHE:
My NICHE is...
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You have taken time to consider what kind or personal styling you would like to
focus on, given careful consideration to the kind of clients you would like to
work with and why, its time to move forward to the next stage by creating
your unique story to share.
Why is it so vital to create and fine-tune your own unique story? Simply it captures the essence of what your
business represents. It will ensure your client connects with you AND more importantly REMEMBERS who you
are. What you capture in your story will be used as content that will become the foundation for your website
along with keynotes for marketing, press releases and social media.
Consider the following: What makes your story different? When did you know you wanted to be a
personal stylist? What are your personal/business achievements? What challenges, if any, have
you faced? Capture thoughts below, Include testimonials from friends/ family/pro bono clients
you may have already worked with.
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Complete below, taking time to consider a) Who am I? b) What do I offer? C) What outcome am I
looking to achieve?
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Step 2
Build a Business, Not a
Hobby
IN THIS STEP
WE WILL COVER
The Importance of a Name
Business Plan
The Creatives
Balancing the Books
Building a Database
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Page 13
NAMING CHECKLIST
Tick when complete
Is the your business domain name available? (useful sites: godaddy.com or oneandone.co.uk)
Check facebook.com - does anyone else have the name?
Check twitter.com does anyone else have the name?
Check instagram.com does anyone else have the name?
Check Youtube.com does anyone else have the name?
Check Pintrest.com does anyone else have the name?
Is it easy to pronounce over the phone - practice with a friend?
Ask family & friends their thoughts does it resonate with them, after all they may have some creative
ideas too?
For those who have read my free EBook Five Entrepreneurial Steps To Starting
A Business you will have discovered that my business plan was first sketched
on the back of a paper napkin.
Your business plan doesnt need to be anything elaborate or word perfect, you do however need a starting
point. Like me your business plan will evolve over time and as you continue to expand your business ideas and
exposure to greater markets. The Internet is rich with all sorts of online business plans to get your started. They
are often free to use too! The key to the 7-Step Styling Formula is to keep it simple and easy.
On a separate piece of paper, create a set of thoughts that will eventually constitute your business
plan. These steps will keep you focussed through the crucial thinking required to begin to scope
your own business plan. It will quickly identify knowledge gaps or areas for further research. Think
in terms of the following:
Executive Summary
Company Summary
Products & Services
Market Analysis
Strategies & Implementation
Financial Plan
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As a creative person, ideas can come to me at any time. To make sure that I am
always able to capture that moment I have a notebook to hand; I make notes
all the time. The most successful business people know their weaknesses as
well as their strengths, and are prepared to seek outside help where they need
it.
One of the challenges I faced was using technology creatively. I quickly realised that designing a logo and a
website was well outside my area of expertise. This is where we can utilise talent from other sectors.
Outsource! With a unique story and elevator pitch defined, my business plan scoped it meant that my ideas
were interpreted accurately and my message captured, clearly.
Whilst your website construction may be a few months away, you should still be thinking about the services
you wish to offer in your chosen niche market. An easy way to start this is to break down your web content into
four sections, this will help you to focus on what is important and what key elements you need to capture.
ABOUT ME
(Use your story for this)
SERVICES
(List the type of services you
want to offer, name each
package with a quirky
description)
BLOG
(Optional, it will
positively help with
Googles rating,
alternatively create
a Video Blog)
ADDITIONAL OPTIONS
Photo-shoots
Gift voucher
Corporate
Giving back/Charity angle
Supplier recommendations
As one of the immediate benefits available to you having enrolled on the 7-Step Styling Formula you can
access my talented website designer who is offering students a one time 15% discount applicable specifically
on the design and set up of your logo and website. If you are interested then email shop@stylemedivine.com
with WEB DESIGNER in subject box for an introduction.
There are of course many other freelancers that you can locate on: www.99designs.com, www.fiverr.com,
www.odesk.co and www.elance.com
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Write below ideas you already have, themes, colours, fonts and key words for websites you like the
look of.
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Avoid one of the biggest business mistakes by not keeping close to your
accounts. Know what is coming in and going out! Even in the early days, keep
all your receipts no matter how many clients you have a month. Dependent
upon the geographic regions you are operating in there may be strict
accounting measures and taxes to settle at a year-end. As an upside you never
know what may be considered tax-deductible and set against your business
start up costs.
Use an App to track accounts www.freshbooks.com or engage a freelance bookkeeper.
You will need to keep a client database; it is an effective marketing tool that will help you to grow your
business. Crucially it will save time, instead of searching through reams of emails and separate data everything
is at your fingertips in one location. You can effectively monitor and measure successful business outcomes.
Finding the right database system for you will depend on what you specifically wish to capture by way of client
information and how you wish to evaluate that data and for what purposes. You can choose from off the shelf
products or have one custom made. A simple database is often all you need to get your started.
Build your own client database, available from swipe files supplied.
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Step 3
Becoming the Best!
IN THIS STEP
WE WILL COVER
Style & Image
The 4 Ps
The 5 Cs
The 6 Ss
Creative Colouring
Accessorizing
Mens Styling
Trends
Self Education
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Style is your self-projection, which includes your personality, your clothes (how
you wear them) and how you wear your hair. Why is it so important to define
your personal style; simply it makes shopping and getting dressed every day
easier by having a wardrobe filled with clothes that reflect who you are and
that showcase the real you!
Image is the combination of appearance and behavior (attitude). The
perception of image is key to achieving success, both personal and
professional. The right style and image elevates self-confidence creating a great
and unique first impression.
Your Style and Image should project your most authentic self. Ultimately it sets you apart from everyone else
and makes you unique.
It makes you Divine!
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3.2 THE 4 Ps
Watch Video 3.2
Passion
Practise
Persistence
Patience
Page 20
3.3 THE 5 Cs
Watch Video 3.3
Classic
Casual
Creative
(Fashion)
Conscious
Care free
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CLASSIC
Whatever activity a classic undertakes, shopping, lunch or dinner they will always
look smart.
Their style is neat, more often formal, casual clothes tending towards tailored look. A classic will
prefer to purchase high quality and timeless clothing and accessories that will be timeless. Firm
classic favorites are fabrics that return shape, natural fabrics like wool, cotton and silk. Style icons
Angelina Jolie, Kate Winslet, or Gwyneth Paltrow are great examples of a classic look.
CASUAL
Shopping is not considered a priority; the casual client is unlikely to take the effort to
dress up, no matter where they are going. In many respects they are the opposite of
a classic.
They like relaxed, natural, easy going and non-fussy styles. Accessories (including jewellery) and make
up will be limited, if any. Beware, some casually dressed clients will be dressing for their mood, it's up
to you to ask as many questions in order to determine what they are actually looking for.
CREATIVE
Fashion rules dont apply, a creative has fun with clothing and loves to experiment
pulling off different looks with consummate ease.
Their appearance is unique and dramatic; they can carry interesting patterns and colour, almost any
colour! Mix and match high street and designer co-ordinates will come easily to them as well as a
mix of costume and ethnic pieces of jewellery. Olivia Palermo us a great example of effortless
mixing of textures, colours and trends whilst Lady GAGA would be at the extreme end of creative.
CAREFREE ROMANTIC
Totally Girlie! Flirty and feminine styling that can mix and match the unexpected;
you can often see a boho chic inspired look.
Attracted to pastels and soft fabrics such as chiffon and silk, carefree romantics will look for flowing
skirts and ruffles whist avoiding anything severe or starched. Their appearance will be natural and
softly radiant.
(FASHION) CONSCIOUS
Easily and quickly identified, the fashion conscious will be wearing whatever is
currently in fashion regardless of whether it suits their body shape.
Predominantly individuals will be under the age of 35, often require little assistance, as they believe
they know exactly what they are looking for but perhaps short on time, often the very reason why
they might be hiring you. Rita Ora and Rihanna are great examples, although there are many more
that could be added to the style list.
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3.4 THE 6 Ss
Watch Video 3.4
Identifying style personalities is just the first part of analysing a client. You
should also recognise the difference in body shapes of which there are many
adaptations. There are a multitude of stylists views, articles, books describing
body shapes; too many by far. It has been my experience to keep it simple for
you and for your client.
Consider Ms Average as your core body shape, the 6 Ss are the adapted body shapes and those that you
should endeavour to become familiar with and able to identify and interpret succinctly. When styling it
remains fundamental to remember that you choose the clothing most suited to that body shape and not what
you like.
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APPLE
Average Chest
Big Tummy
Flat Bottom
Shapely Legs
Describe below five items that would flatter an APPLE body shape.
Describe below five items you should avoid when styling an APPLE body shape.
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PEAR
Small Chest
Long Waist
Flattish Tummy
Describe below five items that would flatter a PEAR body shape.
Describe below five items you should avoid when styling a PEAR body shape.
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CONE
Broad Shoulders
Boyish athletic frame
Small Chest
No Waist
Slim Hips
Slim Legs
Describe below five items that would flatter a CONE body shape.
Describe below five items you should avoid when styling a CONE body shape.
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BRICK
Rectangle
No Shape
No Waist
Average Tummy
Chunky Legs
Broad Shoulders
Describe below five items that would flatter a BRICK body shape.
Describe below five items you should avoid when styling a BRICK body shape.
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HOUR GLASS
Big Chest
Curvy
Generous Hips
Describe below five items that would flatter an HOUR GLASS body shape.
Describe below five items you should avoid when styling an HOUR GLASS body shape.
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COLUMN
Shoulders same width as hips
Slight Waist
Long Legs
Describe below five items that would flatter a COLUMN body shape.
Describe below five items you should avoid when dressing a COLUMN body shape.
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Define below - WHAT is your Style and HOW would you describe your Personality Type?
MY STYLE IS _____________________________ MY PERSONALITY TYPE IS _____________________________
Although skin color will vary, skin tone is determined from birth and does not change through age. In simple
terms three pigments provide colour skin tones.
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To get a better understanding take time to visit stores choosing items and identifying warm and
cool colours take pictures and create a mood board for both.
Neck line - avoid wearing colour too close to the face, look for V, scoop or crew neck styles.
Make up - the correct colour of make up can make an enormous difference, suggest a stop at a beauty
counter to learn more.
Blend in introduce scarves or in mens circumstances ties with colours that suit and compliment.
Invest - add in the right colour of accessories from fun coloured stones to statement gold (for warmer skin
tones) and silver (cooler tones) necklaces that reflect on to the face.
Strategic placement dress bottom half of the body. Black trousers are a great example of this.
When your client is adamant that it is so not my color below, in your own words provide three
practical ways in which you would use to convince them otherwise.
3.6 ACCESSORIZING
Watch Video 3.6
Complimenting your clients look with accessories is one of the most important
aspects to styling. It is often overlooked dont make that mistake as it can
add the perfect finish to any given look. Abundant accessories mean we are
spoilt for choice, choose only one or two standout pieces to accentuate a look.
Over accessorizing will compete and detract from the effect youre trying to
create.
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Make notes below to help you to build up your style inventory, according to type of accessory, to
suit each client type (5C/6S) and the great places where you can source them. Remember you
will need a range to suit budget.
Necklaces
Bracelets
Cocktail Rings
Earrings
Watch
Sunglasses
Bags
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Styling for men has to be one of the easiest things to do general response is if
they like it they will buy it in four different colours. Men, will more often than
not make little or no effort to try before they buy. Our aim as personal stylists
is to provide options, vary thought process and shopping preferences.
Whilst men are slowly becoming more style savvy, similarly to women, they also express themselves through
style personalities. They are more likely to have a simplistic interpretation and way of expressing their
personality and seek to be comfortable with how they dress whether they are at work, at home or socialising.
For example, a lawyer who has a strict dress code in the work environment will be classic dresser, but at the
weekend they could switch to casual (sporty). As a stylist you need to understand how to successfully mix and
match key pieces for a variety of stylish looks.
For your male clients, consider below what would enhance mens styling for the following shapes.
SHORT MEN
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ACCESSORIES
Page 35
Casual
X2 Jeans Dark & Light
X2/3 casual shirts
X2/3 smart shirts for dinner/weekend
X2/3 smart t-shirts
X1 smart pair of shorts (depends on climate)
Shoes
Black and Brown for work
Loafer for chino/jeans
Trainers (not gym ones)
Flip Flops for pool/beach
Boots
Interesting Fact - Why do men never button the bottom button of your suit, sports
jacket, vest, and cardigan sweater?
King Edward VII, Bertie, son of Victoria (1841 1910, King 1901 - 1910) was so
heavy that he could not get the bottom button fastened on his vest or to be more
historically kind, maybe he just forgot. His subjects taking it as a fashion statement
followed his lead and today most mens suits, sports jackets or vests are not
designed to button the bottom button. The tradition of not buttoning the bottom
button may have also come from the early waistcoats, which were very long. It may
have been out of necessity of being able to walk that the bottom
Page 36
Giving your client a sincere compliment can play a huge part in creating a
positive impact and increasing their confidence and building trust in you. It is
true to say, NEVER over compliment as this can have the opposite affect, it will
by contrast create a negative impact; they will never believe you and it can
come across as fake and patronising!
The key here is QUALITY not QUANTITY.
What to watch out for:
a) THAT IS A
NICE NECKLACE
Page 37
Being style/colour specific, making a direct I statement, think of EIGHT additional compliments
you could say to you clients related to style, suitability, colour. Consider carefully how you would
frame each compliment.
Page 38
It is important that you are quick, subtle and precise when evaluating how
someone looks for the first time and how you can improve on their overall
style. We have already explored that it takes the 4Ps to make it in the fabulous
world of fashion styling and that practice is the key to getting better.
Its your turn now. Find a coffee shop or mall with a comfortable place to sit and observe. Observe
people walking by. Make a list of the key questions that you would ask if that person was your
client today and ways in which you would address their style to better effect.
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Designer Shoes; can make a women feel amazing. Convincing your client why it might be
worth breaking the bank for one special occasion means you must understand that value.
Pick three top shoe designers, evaluate their shoes, describe below your thoughts on
comfort and fit.
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Jeans; with so much variety perhaps one of the most challenging womens fit. Get your
friends to join you, try on as many pairs and styles as you can. From your sample
selection, choose five and explain which ones had the perfect fit and comfort and why?
Event Outfit: going to a wedding, race day, date night or a birthday treat, list three
places, boutique, high street or designer where you could source an outfit for a special
occasion.
High Street Staples; no wardrobe is complete with out the staples, basic Ts and on-trend
pieces. List five stores that you have visited, what staples you tried on, how was the
comfort, fit and what style personality would they look best on.
Men's styling; key places to shop and styles to look for. Suggest five stores/designers you
feel would be the go to place when styling a male client.
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Step 4
Marketing and
Launching your Business
IN THIS STEP
WE WILL COVER
Launch Day & Prepping for the Press
Networking & Presenting at Events
Creating the Perfect Pitch
Social Media
Page 42
Ready to launch are you fully prepared? You have invested in the 7-Step Styling
Formula, its time now to make good your practical experiences, follow your
dreams and make your business a reality. Remember perfection is work in
progress, however the fundamental building blocks should already be firmly in
place.
Have you press release ready for distribution, it needs to convey vital information about you and your services
that you want to share more widely with your chosen audience; magazine editors, bloggers, shops/boutiques
etc. It should be capture their attention, so make sure that your headline and the first paragraph are an
attractive and enticing proposition.
Use the basis of your unique story Styling Step 1, video 1.5 to create your press release, tailor (if necessary) so
that it is fit for purpose, focus and fill out on any gaps. Make sure that you include complete contact
information on the bottom of your press release including your name, phone number, e-mail address, physical
address and website URL. For a sample you can access your swipe files.
Revisit your business plan, Step 2 video 2.2. Have you covered everything that you set out to achieve?
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Create your own contacts list to be used to introduce yourself and your services and for those who
you wish to send your press release to.
CONTACTS:
AFFLIATES - names/email addresses
(salons, boutiques, personal trainers,
life coaches, ladies groups)
Page 44
Networking, attending events, just being out there is one of the most
powerful marketing tactics to accelerate your success. Making connections,
building up mutually beneficial relationships is critical, people after all do
business with those they like and trust.
Presenting/speaking at events is an excellent opportunity to showcase your service(s) to a new audience and
potential clients. The secret to an effective presentation is ensure you have something to sell, offering your
services by handing out a flyer just isnt enough. Bear in mind however, that more often than not in order to
build up your credibility in this sector you will be asked to speak for free, but that soon changes!
Follow the template below to maximize this opportunity and make sure you collect everyones name at the
event for your database, by offering a free book or consultation. Home parties are also an alternative service
you can offer to your clients.
Make a list of all the local networking groups in your area, you will find BNI (Business Network
International) chapters in every city in the world, speed networking events, womens business
groups, that could prove useful to you as you build up your profile.
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Creating the perfect pitch means that we need to find a creative way to
influence others to adopt an idea. Pitching can be one of the most nervewracking parts of the idea process; it doesnt need to be so difficult.
A couple of years ago I attended a speaking workshop and learnt an incredibly effective format for my style
presentations when I had the opportunity to sell a package at the end.
Based on the principles in video 4.3. be prepared for the opportunity to speak at any time. When
practices, I can guarantee that speaking at any event can become a profitable revenue stream for
you. Follow this method to create your perfect pitch.
Your Name
A Short outline of your background (you already have your story)
How many people have you helped
How long have you been doing what you have been doing?
One success story/testimonial
A book (if you have one)
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So if its ok over the next 90 minutes I will tell you exactly how to create these sorts of stylish results and
give you the opportunity to take notes to do the same in your own wardrobe
4. Build A Need
Away from a problem they may be facing TOWARDS a solution now and how
Create a Name, Username & Password for the most popular social platforms below:
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YouTube
I can highly recommend Amy Porterfield who has a really affordable online course that will
help you with how to get the most from your Facebook page.
www.amyporterfield.com
Page 48
Step 5
Doing What You Love
IN THIS STEP
WE WILL COVER
Your Fee & Rate Card
Additional Revenue Streams
Page 49
There are a number of ways to charge for your services. There is no right or
wrong, it is what works for you and your Niche market. You can choose:
What you charge will also depend on location. Stylists working in big cities can charge a lot more than those
based in less urban areas. Being able to adapt to different locations and individual requirements is a useful skill.
Make notes on a piece of paper; research to find out how much other stylists are charging in your
area. Decide on your fees and rates so that you are ready to incorporate in your Rate Card.
Create your own rate card. Refer to the example in templates and swipe file section.
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COLLECTING PAYMENT
You are likely to find that the majority of clients will pay you cash at the end of the styling session. However
you do need to be prepared if someone does not work in a cash environment. Speak to your bank about
options. As you have already outlined your terms and conditions your billing process should be seamless and
your cash flow easy to track.
Using Freshbooks, the accountancy software, create your own account today and start tracking
your expenses. It is a fantastic business tool, it has the option of creating invoices, which sends,
updates. It even tells you when your clients have read the invoice. For those clients who prefer not
to pay in cash, you can link the payment terms to PayPal or include business-banking details to
facilitate payment.
http://www.freshbooks.com/
for more information. To get one month free, click on
https://stylemedivine.freshbooks.com/refer/www
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Step 6
The Big Day
IN THIS STEP
WE WILL COVER
Correspondence & What To Take?
Styling Service: Consultation
Styling Service: Personal Shopping & Styling
Styling Service: Wardrobe Editing
Follow Up & Style Goals
Additional services
Page 52
Create your own email template in response to a client enquiry and save it as a template folder on
your laptop/pc.
PREPPING AHEAD
It is important to make your client feel at ease as quickly as possible when you
arrange the initial consultation. You must build rapport and establish an
effective environment where the client feels comfortable and relaxed.
There is one KEY skill that you must hone carefully for ultimate success;
BUILDING RAPPORT
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RAPPORT
n. A feeling of
harmonious
connection between
people. Its a
relationship of mutual
trust and respect.
Verbal Language
Facial Expressions
Tone of Voice
Eye Contact
Describe below 3 ways on how you can build rapport with your client.
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Mobile
Age
Birthday
Marital Status
Measurements
Height
Weight
Shoe Size
Body Shape
Q Can you briefly describe a typical week in your life? (Including work commitments, social life, activities)
10
Q Do you enjoy shopping, beauty products or keeping in touch with fashion trends?
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Q Wardrobe Style and Personal Style Which words would you like to see more of in your wardrobe and
style?
Sophisticated
Romantic
Tailored
Conservative
Elegant
Casual
Severe
Detailed accessories
Neutral
Individualistic
Classic with flair
Dramatic
Boho Chic
Fashionable
Comfortable
Stylish
Unusual
Careless
Feminine
Carefree
Matching coordinated
Colourful
Shopping scares me
Trends, shapes and sizes overwhelm me
Keep it real
Dont know how to wear jewellery accessories
10
Stylist Notes;
Page 56
You will have or by now should have already met with your client either at their
home, over Skype or if they are only shopping at an appropriate meeting place
within the Mall/Town Centre/Department Store to work through the CQF in
order for you to understand their specific needs and get to know your clients
likes and dislikes.
Lets Practice!
Book a client friend/family member in for their first session
Page 57
A wardrobe editing experience will start the same way as your consultation
getting to know and understanding your clients needs and expectations. When
your client feels at ease, head to the wardrobe/s and begin the edit.
Conducting the ideal wardrobe edit;
Lets Practice!
Book a client friend/family member in for their first session.
There are a number of additional services you can offer to your client
depending on your niche. Make a list below of other services you can offer,
refer to your original business plan you have already written or other ideas
researched online from other personal stylist that may be operating in different
markets.
Page 58
During your client session you must take as many notes as possible. The
evaluation process means that you can review a list of actions and follow up
what either your client or you as the stylist has committed to do.
It is becomes a credible Action Plan and acts as the crucial guide to agreeing Style Goals. Style Goals can either
be sent following the initial consultation but before the shopping session, frequently is will include a list of
what items need to be purchased as part of the style transformation. See Template and Swipe File section for a
sample Style Goal Form (SGF).
Page 59
Step 7
Lights, Camera, Action
IN THIS STEP
WE WILL COVER
Your Role as a Commercial Stylist
Successful Business Tips Learn from the Expert
Page 60
A stylist can mean many things to many people. It has been said that they all
have the same goal to make something look beautiful. In my experience, not
every fashion stylist who works on a shoot can (or wants) to work one-on-one
with a client and vice versa.
A personal stylist working one-on-one with clients requires a completely different skillset. Whilst the ability to
identify different body shapes, find common ground with different personalities, empathize with body hang
ups and building confidence are just a few of the demands regularly made of a personal stylist when styling for
either editorial or commercial shoots, a commercial stylist needs (and must be able) to think outside the box.
This creative position means the stylist will usually collaborate with the client, photographer, art director, make
up artist to come up with the visual concept, its their role to make the people, clothing and accessories look
their very best in every shoot. All of this is possible if you apply and stick consistently to principles of the 4Ps,
in Styling Step 3, video Ref 3.2. To forge a career in this market segment you may have to offer your services
free first in order to build up your portfolio.
Make a list below of potential industry contacts that you can approach to offer your styling services
in order to build up your portfolio:
Page 61
CREATING CONTACTS
Photographers names/email address
Page 62
Items to have
Sewing kit
Boob Tape
Shape wear
Tights
An iron
A steamer
Baby wipes
Shoehorn
Shoes
Sunglasses/glasses
Page 63
Learn from the EXPERTS. Enjoy hearing the experiences of leading stylists who
have a commercial and editorial niche.
What are your key takeaways?
Page 64
Activity Details
Resources
Video
Video 1.1
Make notes
Practical Work Experience
Video 1.2
Make notes
Video 1.3
Make notes
Video 1.4
Make notes
Video 2.1
Checklist Research
Make notes
Video 2.2
Make notes
Video 2.3,
Research
Design your creatives
10
Video 2.4,
Make notes
11
Video 3.1
Make notes
12
Video 3.2,
Date Completed
Page 65
Action
Activity Details
Resources
13
Video 3.3
Create mood boards
Make notes
14
Video 3.4
Research
Make notes
15
Video 3.5
Create mood boards
16
Video 3.6
Research
Make notes
17
Video 3.7
Make notes
PRACTISE
18
Video 3.8
Complete task
19
Video 3.9
Practical
20
Video 3.10
Practical
21
Video 4.1
Make notes
22
Book an appointment
23
Research
Date Completed
Page 66
Action
Activity Details
Resources
24
Video 4.2
Make notes
Prepare a speech
25
Video 4.3
Write & prepare a speech
26
Video 4.4
Practical: Create platforms
Make notes
27
Video 5.1
Research
Make notes
28
Video 5.1
29
30
Practical
Send first test invoice
31
Video 5.2
Make notes
32
Video 6.1
Create template email
33
Video 6.2
Make notes
Practical
34
Video 6.3
Make Notes
Practical
35
Video 6.4
Make Notes
Practical
36
Video 6.5
Research
Make notes
Date Completed
Page 67
37
Video 6.6
Make Notes
Practical
38
Video 6.7
Make notes
39
40
Video 7.2
Make Notes
41
Conclusion
Swipe Files & Booking Skype Call
Video 8.1
42
Video 9.1
Page 68
Page 69
TEMPLATES - SAMPLES
Enquiry - initial email correspondence
Thank you for your enquiry today, we would be delighted to outline further how we can work together to
achieve your new/desired look.
As the UAEs Award-Winning personal styling and shopping agency our stylists goal is to help clients;
Look at clothing and visualise how the cut will fit your body
Know how to shop for clothes that will fit and flatter
Look at current trends and translate them into what suits your shape and life style
Learn how to mix and match high street fashions with designers fashions
Page 70
Once your client has confirmed a date, add to you diary and send a reminder
out 24 hours before appointment.
Page 71
Kelly Lundberg and StyleMeDivine In Partnership With Kiva Proudly Launch Stunning Giving Back In
Style Bangle Initiative.
As founder of her own style empire, fashion maven and business woman Kelly Lundberg is only too
aware of the difficulties faced by fledgling business owners and entrepreneurs. With over fifteen years
of experience in the fashion industry behind her, a dynamic international database and a host of
awards and accolades under her belt, Kelly is now putting the spotlight on start up businesses in
developing countries by creating and selling this beautiful bangle online.
Following the popularity and huge success of the Divine brand locally, Kelly is set to launch the style
portal on a global scale with franchises expected across the GCC and beyond. However she has not
forgotten the humble beginnings of her company and what it takes to make an idea a success.
As an entrepreneur with an unconventional start to my own business, I know how hard acquiring
funding can be in a developed economy, let alone a growing one.
By financing a fledgling business I can give someone the chance to double their income, provide
support for their family and allow the business to grow
With every bangle purchased $10 will be contributed to Kiva, an organization committed to breaking
the poverty cycle by lending cash to budding business owners, thus enabling small businesses to
flourish and develop.
The gorgeous one of a kind pieces are available in gold, silver and rose gold color and are inscribed
with Kellys most notable quote Life is too short to look just fine, everyday you should look Divine
Available online at www.stylemedivine.com they cost AED 195 for one, or AED 550 for the set of
three. The progress of the sponsored entrepreneurs chosen by Kelly can be followed through the
Divine Facebook page (http://www.facebook.com/stylemedivine), for more information on Kiva go
to http;//www.kiva.org/do-more/local.
ABOUT DIVINE
Established in 2005, StyleMeDivine (formerly Divine) personal styling and shopping is the brainchild of
award-winning Kelly Lundberg, and is the go-to company for bespoke styling, wardrobe advice and
personal shopping.
Page 72
The Divine experience is entirely bespoke and tailored specifically to each client. Services comprise
style consultations, wardrobe weeding, personal styling and shopping sessions. A host of additional
style related services are also on offer, plus a best-selling style app (Dubai Shopping Secrets Revealed),
and an online boutique stocking unique and globally sourced pieces.
For more information or to request an interview, contact Kelly or go to www.stylemedivine.com
www.kellylundberg.co www.kiva.org .
Page 73
Style Goals
1.
2.
3.
4.
To do list
1.
Check out this YouTube link for how to wear scarfs: http://www.youtube.com/watch?v=5LYAEz777AU
2.
3.
4.
Products still to purchase (with web links as suggested styles only) dont look at
price tag just the way its styled
1. Practical everyday bag Lets look at Kate Spade or Michael Kors
2. Evening pair of shoes
3. Casual trousers. Navy and beige this sort of style
http://www.zara.com/ae/en/woman/trousers/trousers-with-a-slit-at-the-hem-c358005p1797006.html
4. Chanel Accessory
5. A couple of day dresses
http://www.net-a-porter.com/product/416803/Splendid/voile-mini-dress
http://www.net-a-porter.com/product/428170/Tory_Burch/brooke-stretch-cotton-poplin-dress
6. Effortless shirtdress
http://www.net-a-porter.com/product/413609/MICHAEL_Michael_Kors/belted-silk-georgette-shirt-dress
http://www.net-a-porter.com/product/404080/Clare_V/flat-printed-nubuck-leather-clutch
http://www.net-a-porter.com/product/383686/Valextra/isis-textured-leather-clutch
9. Colored jeans
10. Build up on jewelry in general check out this designer
http://www.net-a-porter.com/product/347173
http://www.net-a-porter.com/product/424556/Kenneth_Jay_Lane/tasseled-gold-plated-resin-necklace
On the next page you can add some images from the Internet of some inspiration
Page 74
Page 75
FASHION GLOSSARY
A-line
Angora
Applique
Back Drape
A length of material attached either at the shoulder or the waist that flows over the back to floor length. In
some cases it is removable.
Back Yoke
A fitted or shaped piece at the top of a skirt or at the shoulder of various garments.
Ballerina Neckline
This is a low neckline that usually occurs with strapless or spaghetti strapped dresses.
Bandeau/Tube Top
Basque Waist/V-Waist
This dropped waist starts at or just below the natural waistline, and dips in the center creating a "V" shape.
A high, wide, straight neckline that runs straight across the front and back, meeting at the shoulders; the
same depth in the front and back.
Bias cut
A garment that is cut on the bias is produced from fabric that has been cut against the grain.
Bolero Jacket
Boot-cut
Cut below the belly button and slightly flares from the knee to the ankle.
Box-pleated
Brocade
A heavy, exquisite, jacquard-type fabric with an all-over raised pattern or floral design.
Page 76
Broomstick
Camisole
Cap Sleeve
A very short sleeve (as on a dress) that hangs over the edge of the shoulder without extending
along the underside of the arm.
Capri Pants
Cathedral Train
(Also known as a monarch train); a cascading train extending six to eight feet behind the gown, for the most
formal weddings.
Canvas
Cashmere
A luxury fiber obtained from the soft, fleecy undergrowth of the Kashmir goat of Tibet, Mongolia, China,
Iran, Iraq, and India. Most commonly used in sweaters, shawls, suits, coats, and dresses.
Chambray
A plain woven fabric that can be made from cotton, silk, or manufactured fibers, but is most commonly
cotton. It incorporates a colored warp (often blue) and white filling yarns.
Chantilly Lace
This lace has a net background, and embroidering with thread and ribbon to create floral designs creates
the pattern. The pattern has areas of design that are very dense, and the pattern is often outlined with
heavier cords or threads.
Charmeuse
Trade name of silk and silk-like fabrics that are characterized by a shiny, soft, satin-like appearance
chapel train - The most popular of all train lengths, it flows from three to four feet behind the gown.
Chenille
Soft, fuzzy yarns stand out around a velvety cord on this fabric, whose name comes from the French word
for "caterpillar."
Chemise/Skimmer
Chiffon
A plain, woven, lightweight, extremely sheer, airy, and soft silk fabric, containing highly twisted filament
yarns. The fabric, used mainly in evening dresses and scarves, can also be made from rayon and other
manufactured fibers.
Page 77
Chintz
Clutch Bag
A small flat bag without a handle, carried by women, especially on formal occasions.
Cotton
A unicellular, natural fiber that grows in the seedpod of the cotton plant. Fibers are typically 1/2 inch to 2
inches long. The longest staple fibers, longer than 1-1/2 inch, including the Pima and Egyptian varieties,
produce the highest quality cotton fabrics.
Crepe
Used to describe all kinds of fabrics--wool, cotton, silk, rayon, synthetics and blends-that have a crinkle,
crimped or grained surface.
A satin fabric in which highly twisted yarns are used in the filling direction. The floating yarns are made with
low twist and may be of either high or low luster. If the crepe effect is the right side of the fabric, the fabric
is called satin-back crepe.
Crinkled
Crocheted
Loose, open knit made by looping thread with a hooked needle. Used for light, summer sweaters.
Also referred to as a pencil skirt, this skirt is a straight line with no flare or fullness at the hem or waistline.
A form-fitting, usually strapless bodice with boning and either laces or snap closures, styled in the fashion
of the ladies undergarment of the same name.
Cowl Neck
A style of neckline for a woman's garment having material draped in rounded folds.
Crew Neck
A round neck with ribbed banding that fits close to the base of the neck.
Crinoline
Petticoats stiffened with horsehair to enable the bell-like skirts of the early nineteenth century that was
eventually replaced with the bustle.
Page 78
Diamond Neck
Dolman Sleeve
A sleeve very wide at the armhole and tight at the wrist often cut in one piece with the bodice.
Double-breasted
Having one-half of the front lapped over the other, and usually has a double row of buttons and a single
row of buttonholes.
Draped Bodice
Dropped Shoulders
Dupioni
Similar to shantung, this textured fabric is recognized by irregular-sized, thick fibers woven into the base
fabric. Fibers that create the texture are thicker and heavier than those used in shantung.
Elastin
A protein that is similar to collagen and is the chief constituent of elastic fibers.
Embroidered
An embellishment of a fabric or garment in which colored threads are sewn into the fabric to create a
design. Embroidery may be done either by hand or machine.
Empire Waist
An empire line dress has a waistline that is raised above the natural waist and falls just below the bust, with
a loose skirt skimming the body.
Faille
A glossy, soft, finely ribbed, silk-like woven fabric made from cotton, silk, or manufactured fibers.
Faux Fur
Fishtail Train
Fitted around the hips and flares out from the knee to the hemline.
A long, narrow sleeve that tapers to a point, which rests against the back of the hand.
Page 79
Flannel
A warm, soft fabric made in tightly woven twill or plain weave and finished with a light napping.
Flat-Front Pants
Form-Fitting/Slim-Fit
Straight from waist to ankle except for a slight curve around the hip.
Frog Closure
Chinese closing of decorative cording or braid. A soft ball of cording or a button is used to complete the
closure.
Fleece
Gabardine
A tightly woven, twilled, worsted fabric with a slight diagonal line on the right side. Wool gabardine is
known as a year-round fabric for business suiting.
Gauntlets
Georgette
A sheer, strong silk or silk-like clothing fabric with a dull, creped/matt surface.
Gingham
Halter Top
A sleeveless bodice with a high choke or wrap neck that may be backless.
Handkerchief Style
The hem of a blouse or skirt that is gently jagged to form flowing points.
A 2-part fastening device (as on a garment or a door) consisting of a metal hook that catches over a bar or
into a loop.
Illusion Bodice
Jacquard
Woven fabrics manufactured by using the Jacquard attachment on the loom, it offers versatility in designs
and permits individual control of each of the warp yarns. Brocade and damask are types of jacquard woven
fabrics.
Page 80
Jersey
The consistent interloping of yarns in the jersey stitch to produce a fabric with a smooth, flat face, and a
more textured, but uniform back. Jersey fabrics may be produced on either circular or flat weft knitting
machines.
Jewel Neck
Keyhole Neck
A tear shaped or round cutout that fastens at the front or back neckline.
Kimono
A long robe with wide sleeves traditionally worn with a broad sash.
Knit
Fabrics made from only one set of yarns, all running in the same direction. Some knits have their yarns
running along the length of the fabric, while others have their yarns running across the width of the fabric.
Looping the yarns around each other holds knit fabrics together. Knitting creates ridges in the resulting
fabric.
Knitted
Lace
A woven fabric using flat silver or gold metal threads to create either the design or the background in the
fabric.
Lawn
A light, fine cloth made using carded or combed, linen or cotton yarns. The fabric has a crease-resistant,
crisp finish.
Leather
Leatherette
Simulated leather.
Linen
A fabric made from linen fibers obtained from inside the woody stem of the flax plant. Linen fibers are
much stronger and more lustrous than cotton. Linen fabrics are very cool and absorbent, but wrinkle very
easily, unless blended with manufactured fibers.
Lycra
A DuPont trademark for its spandex fiber. Any time you see this fiber listed on a label, expect comfort,
movement, and shape retention that won't wash away.
Page 81
Mandarin Collar
Matte
Usually smooth even surface free from shine or highlights. Lacks luster or gloss.
Mermaid
A skirt that hugs the body until it reaches the knees or just below and then ends in a dramatic flare.
Mesh
A type of fabric characterized by its net-like open appearance, and the spaces between the yarns. Mesh is
available in a variety of constructions including weaves, knits, laces, or crocheted fabrics.
Micro Fibre
Generic term for any synthetic fiber finer than silk. Fabrics made with micro fibers are soft, lightweight,
breathable and durable.
Natural Waist
A seam or waistband that secures or falls at the natural curve of the body, which is the indentation
between the hips and the ribcage.
Net
An open fabric, which is created by connecting the intersections in a woven, knitted, or crocheted
construction to form a mesh-like appearance that won't ravel.
Nylon
The first completely synthetic fiber developed. Known for its high strength and excellent resilience, nylon
has superior abrasion resistance and high flexibility.
Off-The-Shoulder Neck
A neckline that lies gently hovering across the top of the bust-line with the shoulders uncovered or able to
be seen through the sheer yoke of net or organza attached to a high collar.
Organza
A crisp, sheer, lightweight plain-weave fabric, with a medium to high yarn count, made of silk, rayon, nylon,
or polyester. The fabric is used primarily in evening and wedding apparel for women.
Overskirt
Patent Leather
Leather or imitation leather processed with lacquer to give a hard glossy surface, frequently used for shoes
and clothing accessories.
Pearlized
Page 82
Peasant Top
Romantic style often characterized with a low neckline, ruffles, or free flowing material.
Peek-A-Boo
Any part of the garment, which has been cutout to reveal skin.
Petticoat
An underskirt usually a little shorter than outer clothing and often made with a ruffled, pleated, or lace
edge.
Pinafore
Originally used to protect dresses from dirt, it was adopted as a fashion piece and worn as a sleeveless
dress or over a blouse.
Placket
Polyester
A manufactured fiber, which has high strength, excellent resiliency, and high abrasion resistance. Low
absorbency allows the fiber to dry quickly.
Poplin
A fabric made using a rib variation of the plain weave. The construction is characterized by having a slight
ridge effect in one direction, usually the filling.
Princess Seams
Seams that can be found in the front or the back of a garment that create a form-fitting shape.
Puckered Bodice
A full sleeve of varying lengths, created by generous gathering around the armhole.
Rayon
A manufactured fiber composed of regenerated cellulose, derived from wood pulp, cotton linters, or other
vegetable matter.
Rhinestoned
To attach a colorless imitation stone of high luster made of glass, paste, or gem quartz.
Satin
A traditional fabric utilizing a satin weave construction to achieve a lustrous fabric surface. Satin is a
traditional fabric for evening and wedding garments. Typical examples of satin weave fabrics include:
slipper satin, crepe-back satin, faille satin, bridal satin, moleskin, and royal satin.
Sarong Skirt
Page 83
The DIY option, it comes as a single strip of fabric that you then tie into a bow yourself. Self-tie bow ties are
adjustable to fit a variety of neck sizes. They take a lot of practice to make perfect!
Sequined
Shawl Collar
A one-piece collar, which is turned down to form a continuous line around the back of the neck to the front.
Sheaths
Usually have straight or close fitting skirts, accompanied by a form-fitting bodice. The skirt is often ankle
length and sometimes has a slit in either the front, side, or back to make walking easier.
Sheer
Any very lightweight fabric (e.g., chiffon, georgette, voile, sheer crepe). Usually has an open weave. Sheers
mostly feel cool.
Shelf Bra
Shrug
Silk
It is obtained from cocoons of certain species of caterpillars. It is soft and has a brilliant sheen. It is
one of the finest textiles. It is also very strong and absorbent.
Skort
Sling Back
A type of woman's footwear characterized by a strap that crosses behind the heel or ankle.
Spandex
A manufactured elastomeric fiber that can be repeatedly stretched over 500% without breaking, and will
still recover to its original length.
Spaghetti Strap
A thin tubular strap that attaches to the bodice, named for its likeness to a strand of spaghetti.
Split Neck
A round neckline that looks like it has been cut in the center to form a small "V".
Square Neck
Page 84
Straight Legs
Suede
Sweep Train
Sweetheart Neck
A neckline on a woman's or girl's garment with the front cut low and shaped to resemble the top half of a
conventionalized heart.
Taffeta
A lustrous, medium-weight, plain-weave fabric with a slight ribbed appearance in the filling (crosswise)
direction. For formal wear, taffeta is a favorite choice. It provides a crisp hand, with lots of body. Silk taffeta
gives the ultimate rustle, but other fibers are also good choices.
Tank Top
Tankini
A two-piece bathing suit with the upper portion resembling a tank top.
Tapered Legs
Tea Length
Tear-Away Shorts
Features versatile side snaps that allow you to remove a top layer fast.
Tencel
A trademark of Courtaulds for a high performance fiber used to make soft, beautifully draping rayon
fabrics. Tencel is made from wood pulp that is harvested from replenished tree farms, environmentally
sensitive and washable!
Terry
A woven fabric, usually cotton, with loop piles on one or both sides.
Tie-cinched waist
Trapeze Top
Page 85
Tri-Acetate
A manufactured fiber, which, like acetate, is made by modifying cellulose. Tri-acetate is less absorbent and
less sensitive to high temperatures than acetate. It can be hand or machine-washed and tumble dried, with
relatively good wrinkle recovery.
A sheer, puffed-out skirt often made of stiffened silk, rayon, or nylon net.
Tunic Style
A simple slip-on garment made with or without sleeves and usually knee-length or longer, belted at the
waist, and worn as an under or outer garment.
Turtle Neck
Twill
A fabric that shows a distinct diagonal wale on the face (e.g., denim, gabardine, tricotine).
Velour
A medium-weight, closely woven fabric with a thick pile. It can be made using either a plain weave or a
satin weave construction. It resembles velvet, but has a lower cut pile.
Venice Lace
This lace often has a high profile, and is made using a needlepoint technique rather than embroidery. A
heavier weight lace, the patterns vary from geometric to floral. Each pattern is attached to the others by
bars made of thread.
Velvet
A luxurious fabric commonly made with a filament fiber for high luster and smooth hand. This mediumweight, cut-pile is constructed fabric in which the cut pile stands up very straight. As it is woven using two
sets of warp yarns the extra set creates the pile.
V-Neck/V-Back
Viscose
The most common type of rayon. It is produced in much greater quantity than cuprammonium rayon, the
other commercial type. (Cuprammonium rayon is usually made in fine filaments that are used in
lightweight summer dresses and blouses, sometimes in combination with cotton to make textured fabrics
with slubbed, uneven surfaces).
Voile
A crisp, lightweight, plain weave cotton-like fabric, made with high twist yarns in a high yarn count
construction. Similar in appearance to organdy and organza.
Wide Legs
Pants or jeans that are cut extra full through the legs.
Page 86
A shirt collar, used especially in men's formal clothing, in which the front edges are folded down in such a
way as to resemble a pair of wings.
Wool
Usually associated with fiber or fabric made from the fleece of sheep or lambs. However, the term "wool"
can also apply to all animal hair fibers, including the hair of the Cashmere or Angora goat or the specialty
hair fibers of the camel, alpaca, llama, or vicuna.
A bodice created by the cross wrapping of fabric; may be in front or back, and associated with a high or low
neckline.
Page 87
Sizing Guidelines
Womens Clothing Sizes
Country
Australia
France
Italy
Japan
UK
US
XXS
34
38
0-2
XS
36
40
10
38
42
10
12
40
44
11
12
14
42
46
13
14
10
XL
16
44
48
15
16
12
France
Italy
Japan
UK
US
37
36
22
5.5
37.5
36.5
22.5
6.5
38
37
23
6.5
38.5
37.5
23.5
7.5
39
38
24
7.5
39.5
38.5
24.5
8.5
40
39
25
8.5
40.5
39.5
25.5
9.5
41
40
26
10
9.5
41.5
40.5
26.5
10.5
XS
XL
XXL
XXXL
Neck (inches)
13 - 13
14 - 14
15 - 15
16 - 16
17 - 17
18 - 18
19 - 19
Chest (inches)
33 - 34
35- 37
38 - 40
42 - 44
46 - 48
50 - 52
54 - 58
Sleeve (inches)
31 - 32
32 - 33
33 - 34
34 - 35
35 - 36
36 - 37
37 - 38
Waist (inches)
27 - 28
29 - 31
32 - 34
36 - 38
40 - 42
44 - 46
50 - 52
Neck (cm)
33-34
36-37
38-39
40-42
43-45
46-47
48-49
Chest (cm)
84-86
89-94
96-102
107-112
116-122
127-132
137-140
Sleeve (cm)
80-81;
82-84
85-86
87-89
90-91
91-93
93-94
Waist (cm)
68-71
73-79
81-86
91-97
101-107
111-117
127-132
Page 88
Suits | Blazers
European
42
44
46
48
50
52
54
UK
32
34
36
38
40
42
44
Japan
LL
USA
32
34
36
38
40
42
44
US (inches)
28
30
32
34
36
38
40
Int'l (cms)
71
76
81
86
91
96
101
European
37
38
38
39
39
40
41
UK
Japan
25
25
26
26
27
28
28
USA
Trouser
NOTES
Page 89