2010 FIFA World Cup South Africa™

Opening Ceremony Media Guide

FIFA World Cup South Africa 2010 Opening Ceremony Media Guide 07/06/10 - Page 1
Embargo
The contents of this guide relating directly to the Opening Ceremony of the 2010 FIFA World Cup South Africatm may not be broadcast, printed
or communicated to the public in any way prior to the commencement of the Opening Ceremony at 14:00 on 11th June 2010.

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Contents
1. An introduction to this media guide
2. A message from the producers
3. Key contributors
4. An overview of Soccer City Stadium
5. Opening Ceremony Programme Summary
6. The Opening Ceremony

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An Introduction to this media guide
This media guide has been produced in order to assist the media to best understand, interpret and communicate every aspect of the Opening
Ceremony of the 2010 FIFA World Cup South Africatm – both protocol and creative – that might be of interest and relevance to the public.

In addition to detailing the flow of the proceedings the guide also offers general background information designed to place the action and
imagery in context.

The description of the segments of the Ceremony begins on a new page and features segment-specific information:

• The segment title

• Segment durations (approximate and may be subject to change)

• A point-by-point breakdown of the action

• Background notes

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A message from the Producers

Dear Broadcasters,

We are pleased to provide you with this media guide, which we hope will prove helpful to you as you describe and interpret the action, intent and (simple)
messaging of the Opening Ceremony – the first act of the FIFA World Cup South Africa 2010™ - for your audiences.

The Opening Ceremony follows a simple narrative. First we introduce the world to South Africa - a land of contrasts; we call the world to South Africa; we
celebrate South Africa as the prehistoric birthplace of all mankind; we celebrate the six African qualifying countries and the rest of the participants, and
finally, we welcome the world as it converges on South Africa for the commencement of the tournament.

We appreciate that your coverage and commentary will be the means by which millions of viewers and listeners around the world will access our
ceremony. We are very appreciative of the fundamental role you will play in ensuring the public’s enjoyment of the Ceremony and we’re grateful for all
your efforts in this respect.

We hope you enjoy the show.

Thank you.

Mark Steinhobel Lebo M

VWV Group Till Dawn Entertainment

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Key Contributors
The Opening Ceremony has been conceived
and produced by the VWV / Till Dawn
Entertainment Consortium comprising of the
VWV Group and Till Dawn Entertainment.

VWV Till Dawn Entertainment Consulting Producers – Jack Morton Worldwide

VWV is a South African-based global
experiential agency.
For 28 years the company has created
experiences that have changed perceptions
and inspired real and sustainable action in
over 23 countries around the world.
VWV is the only company in South Africa –
and one of a handful worldwide – with the
ability to provide experiential communications
solutions across a broad range of media and
technologies including: communication
strategy, consumer and corporate events,
video production and new media.
Founded in 1998, Till Dawn is a multifaceted
entertainment company focusing on music,
theatre, film, TV and events. Its core expertise is to
create, own and publish content to distribute
locally and internationally.
Till Dawn’s mission is to form public and private
partnerships in the interests of exposing local
talent and growing the entertainment industry in
South Africa as a whole.
Jack Morton is the leading producer of inspirational
public events. In recent years it has produced
many innovative and award-winning large-scale
public events and experiences that have
captured the imaginations of billions of people
across the world. These include the opening and
closing ceremonies for the Athens 2004 Olympic
Games, The Manchester 2002 Commonwealth
Games, The Melbourne 2006 Commonwealth
Games, and the Salt Lake 2002 Paralympics
Winter Games.

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An Overview of Soccer City

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Opening Ceremony Programme Summary
ITEM TIME DURATION

Stadium gates open 10:00:00 -

Stadium infotainment programme runs in the stadium

WORLD FEED 14:00.30

SAAF Silver Falcons and Gripen (pronounced grippen) fighter air display 14:02:00 0:04:49

Countdown 14:06:49 0:03:07

A Land of Contrasts 14:10:01 0:01:47

The Calling 14:11:48 0:05:00

Africa Lives In All Of Us 14:16:48 0:06:05

Africa United 14:22:13 0:10:45

The World United 14:32:58 0:07:49

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 FIFA World Cup, South Africa 2010 - Opening Ceremony

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Notes:
The following represents the flow of the storyline and does not reflect detailed choreographic, technical or operational planning.
Precise timings may vary.

PRESHOW Duration: 0:04:20

Theme: As our cast enter, a musical countdown signals the impending start of the Ceremony. Time: 14:06:49

Time ACTION

14:02:00 Gripen Fighter Jets from 2 Squadron and the ‘Silver Falcons Display Team’ - both from the South African Air Force - perform an aerial introduction above the Calabash Stadium.

1. COUNTDOWN Duration: 0:03:07

Theme: As our cast enter, a musical countdown signals the impending start of the Ceremony. Time: 14:06:49

Time ACTION NOTES

As a 3-minute countdown plays out on the stadium screens our Cast enter and preset Cast
themselves around the central performance area. There are approximately 1500 South Africans in our cast. The youngest is just six, the
14:06:49 oldest, in her late sixties.
Please note that this cast entrance and preset does NOT indicate the formal commencement
of the ceremony. We treat this period as essentially off-air and off-stage.

14:07:00 A voice-over declares ‘ 3 minutes to go’

14:08:00 A voice-over declares – ‘2 minutes to go’

14:09:00 A voice-over declares – ‘1 minute to go’

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 2. LAND OF CONTRASTS Duration: 0:01:47
This short video playing on the stadium screens introduces the world to South Africa, a land of
Theme: Time: 14:10:01
contrasts.

Time ACTION NOTES

This short video sets out to present contemporary South Africa, a land of contrasts where old
and new; the traditional and the contemporary; the cities and the wilderness co-exist and
thrive in the same space. This is a 21st Century South Africa snapshot of the rainbow nation.

14:10:01

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 3. THE CALLING Duration: 0:05:00
A Praise Poet calls the world to South Africa and we introduce the other 9 stadiums that will
Theme: Time: 14:11:48
play host to FIFA World Cup matches over the coming month….

TIME ACTION NOTES

A Praise Poet is discovered set centre stage. He calls out to the world in Xhosa.
The Calling*
“The historic moment has arrived.
Fellow Africans, today we rewrite history.
Praise Poet
Known as ‘The Poet of Africa’, Zolani Mkhiva is the youngest practitioner of one of the
oldest oral traditions in Africa – ‘kubonga’ (Praise Singing). His art as a Praise Singer has
taken him around the world and he is Poet Laureate for former President, Nelson
Mandela. He has been honored by the Kora Awards for being the Best Traditional Artist
in Africa.

Because we have brought the World Cup to our soil. Xhosa is South Africa's second most common home language, after Zulu.

The family of world nations is now in our land.

14:11:48 Beautiful Africans rise and walk tall.

Show your humanity to the world.

This is Africa

This is South Africa

This is the 2010 FIFA World Cup

Halala Africa Halala

* Approximate translation
In response, 9 drummers enter from 9 different directions (following radial lines) and converge
in a ring first around the Praise Poet and then actually on the stage he vacates.
Radial Lines
From the centre of stadium 9 radial lines lead to the other 9 stadiums across South
Africa that will play host to tournament matches. (The dark grey seats sets amongst the
majority of orange seats in the stands describe the direction of the lines as do the
glazed portions of the stadium’s exterior cladding).

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 TIME ACTION NOTES
As if also responding to the call, 270 women - enter en masse. They chant
rhythmically as they travel.

The women spread across the entire field.

A further 9 groups of 3 drummers enter and set themselves at the end of each radiating line.

As if cued by the nine drummers, the mass of women move outwards to fill the gaps between
the drummer at the end of the line and the drummer in the centre (describing the radial line).

14:14:11 A voice-over addresses the audience: Calabash

“People of the world, welcome to Soccer City, a stadium inspired by the calabash - a traditional
African drinking vessel and symbol of friendship and hospitality.
The calabash is a vine grown for its fruit, which can either be harvested young and used
as a vegetable or harvested mature, dried, and used as a bottle, utensil, or pipe.
Hollowed out and dried calabashes are a very typical utensil in households across West
Africa.

“From here nine radial lines lead directly to the other stadiums across South Africa that will host The calabash design adopted by the stadium architecture was selected as being the
FIFA World Cup matches over the coming month…” most recognizable object to represent what would automatically be associated with the
African continent and no other.

The calabash, or ‘melting pot of African cultures’, sits on a raised podium, on top of
which is located a ‘pit of fire’. Thus the pot sits in a depression, which is the ‘pit of fire’,
as if it were being naturally fired. The pit of fire demarcates the security and turnstile
line separating the outer areas and the secure inner areas.

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 TIME ACTION NOTES
One by one each tournament stadium is called out. Banners:
For more information about the stadiums please see:
“…In Cape Town… Rustenburg … Tshwane/Pretoria… Polokwane… Johannesburg’s Ellis Park… http://www.fifa.com/search/index.htmx?q=stadiums
Nelspruit… Durban… Nelson Mandela Bay/Port Elizabeth … and Manguang/Bloemfontein.”
1. Cape Town – 1405 km
Simultaneously, as if triggered by a sequence pyrotechnic flashes set at the end of the radial 2. Rustenburg – 121 km
lines, one-by-one, large banners are revealed (travelling clockwise around the stadium) - 3. Tshwane/Pretoria – 60 Km
launched over the heads of the audience groups sitting at the end of each radial line. Each 4. Polokwane – 331 Km
banner bears the name of the corresponding city being introduced and indicates its distance 5. Johannesburg’s Ellis Park – 12 Km
from Soccer City. 6. Nelspruit – 358 Km
7. Durban – 598 Km
At the same time we are transported from the stadium via the stadium screens (video) on a 8. Nelson Mandela Bay/Port Elizabeth – 1062 Km
journey to Cape Town. We approach Green Point from the sky and discover a drummer playing 9. Manguang/Bloemfontein – 420 Km
along to the music.

We repeat the process as we travel in turn to every stadium in the tournament.

Finally the music reaches a crescendo and the sequence concludes with a short, sharp
14:16:43
pyrotechnics bursts set at the end of each line.

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 4. AFRICA LIVES IN ALL OF US Duration: 00:06:05
Man took his first steps on the face of the earth here in South Africa, before then migrating
Theme: Time: 14:16:48
across the world. We are all children of Africa and now we are returning home.

TIME ACTION NOTES

A voice-over introduces the next segment:
14:16:48 In Africa we celebrate the unique beetle that toils relentlessly to overcome all obstacles in it’s
quest to feed and replenish the earth. To sing ‘uQongqothwane” - ‘(meaning) diviner of the
roadway’- Thandiswa.
Thandiswa Mazwai enters singing ‘uQongqothwane (the ‘click’ song made famous by the late
Miriam Makeba). She leads a parade comprising a large beetle and performers.
Thandiswa Mazwai
Thandiswa Mazwai (popularly Thandiswa) was previously the lead vocalist and
songwriter of Bongo Maffin.
As part of Bongo Maffin she was one of the founding members of the Kwaito music
scene. Her solo albums include Zabalaza (2004) and Ibokwe (2009). In 2004 she received
a Metro fm award for "Best Female Vocalist" for her debut solo album Zabalaza. In 2005
she also received the "Best Female Artist" and "Best African Adult Contemporary"
awards for Zabalaza from the South African Music Award (SAMA). Zabalaza also
received the Best Produced album from the South African Music Award.

Beetle
Respected, even beloved by many cultures, dung beetles play a remarkable role in
14:17:20
agriculture. By burying and consuming dung, they improve nutrient recycling and soil
structure. They also protect livestock, such as cattle, by removing the dung which, if left,
could provide habitat for pests such as flies. Therefore, many countries have introduced
the creature for the benefit of animal husbandry.

A larger-than-life Jabulani football rolls into the space. Jabulani

As the Parade continues to follow Thandiswa the beetle breaks away to first play with the ball
and then roll it out of the space.
The Jabulani is the official match ball for the 2010 FIFA World Cup. Jabulani means
"rejoice" in Zulu. Eleven different colours are used, representing the eleven players on a
football team, the eleven official languages of South Africa, and the eleven South
African communities.

The event also starts on the eleventh day of June and ends on the eleventh day of July.
‘uQongqothwane” concludes and the beetle exits.

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 TIME ACTION NOTES
14:19:23 As the music transitions a voice over addresses the audience. Timothy Moloi
Born in Orlando, Soweto, Timothy Moloi is one of South Africa's most extraordinary
talents. With his smooth-as-velvet voice and masterful range, Moloi is an established
“Timothy Maloi sings the song of ‘Hope’ in tribute to Siphhiwo Ntshebe, one of the country’s
and formidable singer with a talent that ranks up amongst the all-time greats. His
shining young operatic talents who’s light was tragically extinguished before he could sing for double SAMA (MTN South African Music Awards) nominated debut album LOVE THAT
us today. South Africa mourns his passing”. MUSIC was released last year, to critical acclaim, and his debut single FRIDAY MORNING
is currently performing well on charts nationwide.

From the centre stage Timothy Moloi sings ‘Hope’.

As the Parade cast reconfigure around him to form itself into the shape of the African continent
he steps of the central stage and travels downfield right.

The costume skirts of the cast are spread open wide to create a ‘patchwork quilt’ impression of
the entire African continent.

The rest of the world continents are formed around Africa (the cast entrance will overlap with
the preceding action.

The cast freeze as we hear the words of Nelson Mandela (incorporated into the song):

“The generosity of the human spirit can overcome all adversity. Through compassion and
caring, we can create...hope.”

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 TIME ACTION
As Timothy Moloi leaves the field the voice of Siphhiwo Ntshebe takes over (we see his image
on the stadium screens).
Finally, 'footprints' 'pop' to cover the world - 'exploding' 'big bang-style' in Africa and
cannoning across the world. As they do so a voice-over addresses the audience:
“South Africa, the cradle of humankind…where man took his first steps….We are all children
of Africa… and now, we have returned home.”
NOTES
Siphhiwo Ntshebe
Siphiwo Ntshebe was born in 1974 in Port Elizabeth, South Africa, known today as
Nelson Mandela Bay. At the age of 16 he had his first Italian Grand operatic experience
performing with an orchestra in Port Elizabeth. His talent was spotted and he was
offered a scholarship on the Choral Programme at the University in Cape Town. He was
then offered a scholarship to study in Brisbane, Australia in the Young Artists
Programme and was endorsed by the South African Minster for Arts & Culture.
In 2004 Siphiwo was awarded a scholarship on the Postgraduate course to study at The
Royal College of Music in London. He completed his studies at the RCM in 2007. He then
went on to perform widely throughout Europe.

Siphiwo, aged only 35 years, died very suddenly from acute meningitis on Tuesday 25
May 2010 at Livingston Hospital in Port Elizabeth.

The Cradle of Humankind

The Cradle of Humankind is a World Heritage Site first named by UNESCO in 1999,
about 50 km northwest of Johannesburg, South Africa in the Gauteng province.

The name Cradle of Humankind reflects the fact that the site has produced a large
number, as well as some of the oldest, hominid fossils ever found, some dating back as
far as 3.5 million years ago.

The sequence concludes and the cast clear.

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 5. AFRICA UNITED Duration: 0:10:45
Theme: South Africa is hosting the tournament on behalf of the entire African continent. Time: 14:22:13

TIME ACTION NOTES

A voice-over announces TKZEE: TKZEE
Comprising Tokollo Tshabalala, Zwai Bala and Kabelo Mabalene, TKZee first hit the South
African airwaves at the height of the explosion of Kwaito Music (a South African Urban genre).
“Please make some noise for TKZEE”
Having begun their career with a more Hip-Hop influenced EP; the group grew to become one
14:22:13 of South Africa’s household names. Their strength and popularity in South Africa saw them
record the song “Shibobo” in support of Bafana Bafana in France (The first World Cup South
Africa participated since the country’s lift from the ban in international soccer participation by
FIFA).

Today the group still dominates the airwaves with their classics and current material.

To the music of TKZEE (he performs from downfield centre) cast enter carrying pieces of
scenery. Soon they converge around the central circular stage to form a larger-than-life
calabash.

14:23:48 The cast create a calabash around the centre stage. The calabash is created out of 48 separate pieces. In design terms it echoes the calabash in
which we sit, and it represents the hospitality and friendship unique to South Africa.

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 TIME ACTION NOTES
14:26:13 HHP is introduced: HHP
HHP - Hip Hop Pantsula - is a Tswana/English influenced rapper who helped popularize
Motswako in South Africa. Having recently won himself the ‘Best Producer’ album at the
“Ladies and gentlemen, please welcome HHP”.
South African Music Awards for his Album ‘Dumela’, Jabba as he is known by his friends
continues to push his boundaries by also hosting a TV Show called ‘Respect’.
During this sequence the calabash is dismantled.

14:27:19 We now perform a homage to the 6 African teams that have qualified for the finals. Africa’s six participating countries
Algeria
A voice-over sets the scene: Cameroon
Cote D’ Ivoire
Ghana
“Legend has it that a magical tree grew too big and fell from heaven, landing in Africa Nigeria
with its roots in the air. The mighty baobab, giver of life and symbol of strength South Africa
represents Africa’s six participating countries.”

At the conclusion of the voice-over from 6 directions (from field left and right) 6 portions
of a single stylized baobab tree are carried in and erected on the centre stage. Each
piece is decorated to represent one of the six participating African countries.

A voice-over introduces Khaled: Khaled

Multi instrumentalist, songwriter and multi-award winning artist Khaled hails from Algeria.
His most famous song ‘Didi’ has made him a World Music Superstar. He continues to tour the
“All the way from Algeria, please welcome Khaled”.
world and perform on the world’s most prestigious stages.

Khaled performs ‘Didi’ from the front of the centre stage, 120 dancers perform during
this sequence.

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 TIME ACTION NOTES
14:29:15 A voice-over introduces: Osibisa
Three Ghanaian’s and three Caribbean musicians established Osibisa in 1969. The group has
played an important part in developing awareness of African Music among European and
“From Ghana, the magic of Osibisa and from South Africa, the grandfather of the
North American audiences in the 70’s. This legendary African group has toured the world
townships Bra Hugh Masakela”. and continues to still perform today.

They perform ‘Sunshine Day’. Hugh Masekela

Internationally acclaimed for decades, trumpeter, bandleader, composer and lyricist Hugh
Masekela is known for his mix of jazz, bebop, funk and Afrobeat from New York to Dakar.
Hugh draws on years of diverse artistic influences, with an abundance of records to his credit.
His pivotal role as a musician and bandleader extends into that of mentor, commentator, and
a cross-generational reference point for South African cultural life. He has continued to
record, and of course, to tour internationally.

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 TIME ACTION NOTES
During the performance we also introduce two dance troupes: Ensemble Koteba D’Abidjan
l’Ensemble Koteba d’Abidjan from Cote D’Ivoire was founded in 1974. It is a multi-
The Ensemble Koteba D’Abidjan from Cote D’Ivoire and the Ballet Nationale du ethnic group comprising artistes from the region.
Cameroon.
Ballet Nationale du Cameroon
The National Ballet of Cameroon comprises 25 dancers and musicians.

14:31:12 Femi Kuti is introduced: Femi Kuti

Femi Kuti the son of Fela Kuti is no stranger to the world stage. The Nigerian born
“And now, from Nigeria, Femi Kuti”. musicians/songwriter has a long list of Afro Beat classics.

Femi Kuti sings “Bang Bang Bang”.

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 6. THE WORLD UNITED Duration: 00:07:49
Theme: The world converges on South Africa Time: 14:32:58

TIME ACTION NOTES

14:32:58 A voice over introduces the segment: R. Kelly

Ladies and gentlemen. Nearly three years ago the competition to reach the finals of the
2010 FIFA World Cup began. Since then over eight hundred qualifying matches have
been played. In a tribute to all 208 original competing member associations please
welcome R. Kelly and the Soweto Spiritual Singers.
R. Kelly's remarkable career spans two decades filled with accomplishments and achievements
including earning 19 Grammy nominations. The Chicago native has released fourteen albums
total (including compilations and collaborations) and nine platinum-certified solo albums. He
has sold over 34 millions records worldwide, released seven No. 1 albums, twelve platinum-
plus selling albums and had eleven No. 1 singles. Most recently, R. Kelly made history when he
obtained his 35th Top 10 hit on Billboard's Hot R&B/Hip Hop Songs chart, surpassing Nat
"King" Cole's record of having the most Top 10 hits on that chart.

He has collaborated and written songs for musical icons from all genres including:

Michael Jackson, Mary J. Blige, Pussycat Dolls , Usher and Celine Dion . After 18 years of
stardom, Kelly continues to wear the crown as the King of R&B.

Soweto Spiritual Singers.

Soweto Spiritual Singers is a 27 strong member vocal ensemble formed of an indigenous talent
from Soweto. Its mission, to provide the ultimate gospel experience.

R. Kelly and the Soweto Spiritual Singers perform ‘Sign Of A Victory’ from the centre
stage.

As they sing…

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 TIME ACTION NOTES

The flags of the 176 competing member associations that failed to qualify are processed
into the space followed by the (larger) flags of the 32 member associations who will be
competing over the next month.

14:36:35 The song concludes and another voice over announces:

“Representing the Confederations of Africa, Asia, Europe, North, & Central America and
Caribbean, Oceania and South America please show your appreciation for the 32
finalists of the 2010 FIFA World Cup, South Africa.”

A group of 370 youngsters gather downstage in front of the Tribune to spell and call out South Africa
the names of the 32 finalists in alphabetical order with South Africa announced last. The current flag of the Republic of South Africa was adopted on April 27, 1994, during the
1994 general election. A new national flag was adopted to represent the new democracy.

According to the South African Government: “The design and colours are a synopsis of
The cast reconfigure: principal elements of the country's flag history. Individual colours, or colour combinations
represent different meanings for different people and therefore no universal symbolism
The flags of the finalists are rearranged into the six Confederation groups as a cast of should be attached to any of the colours.
14:38:09 288 youngsters reform to create an impression of the tournament logo.
“The central design of the flag, in a 'V' form and flowing into a single horizontal band to the
outer edge, can be interpreted as the convergence of diverse elements within South African
society.

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 TIME ACTION NOTES

14:40:19 Silver Falcons Display Team – Victory Roll

As the cast are played off a final voice-over addresses the STADIUM audience:

“Ladies and gentlemen, Thank you for joining us for the Opening Ceremony. Once again,
on behalf of all of Africa, Johannesburg welcomes you to the 19th FIFA World Cup.
14:40:49
“4 weeks, 32 teams, one fantastic tournament.

“And it all kicks-off right here at 4.00 with Bafana Bafana versus Mexico.”

c.14:40:49 – END

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