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Attraction

Official Tourist Guide


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Seoul - A Travelers Delight


Seoul is a city where tradition and modernity meet. Antique palaces
sit beside luxurious skyscrapers. Bustling traditional markets exist just
minutes from elegant department stores selling designer brands. It is a city
surrounded by magnificent mountains and beautiful streams, where the
citizens live in balance with nature, cherish traditions, admire the arts, love
their freedom, and respect each other. This is also the city that gave birth
to K-pop and K-beauty trends that have captivated the world.
Experience Seouls energy and spirit of adventure!

Official title Seoul Metropolitan Government | Area 605.21 (Seoul statistical standards
http://stat.seoul.go.kr/jsp3/index.jsp) | Population 10,331,847 (as of the Q3 2015)
Language Korean | Climate temperate | Currency unit won (, KRW)
Local standard time GMT+9 (Korea Standard Time) | Country code +82
Local code Seoul 02 (when calling from abroad, omit "0" and just press 2.)

03

01

There are dozens of unique neighborhoods to explore, but

Palace
Quarter

here are a few places you shouldnt miss:


The Gyeongbokgung Palace area, with its elegant palace and

City
University Center
p.20
Quarter

Gimpo
International
Airport

a beautiful hanok village; Myeong-dongs colorful shopping

p.28

p.44

streets; Dongdaemuns international fashion town and


design markets; trendy road shops and unique restaurants

Dongdaemun
& Around
p.38

Yongsan
& Yeouido
p.50

Incheon International

Jamsil

Airport

Gangnam

in Itaewon and Sinsa-dong Garosu-gil; and places where

p.68

p.56

you can feel the restless youthful energy of Seoul, like the
Hongdae, Sinchon, and Ewha Womans Univ. areas. This guide
contains some recommendations for what to see, do, eat,
and buy in these areas.

Contents
06 Seoul Tour A to Z
12 Seoul City Tour Bus
14 Recommended Itineraries by Duration
16 Delicious Korean Dishes of Seoul
Must-Buy Items in Seoul
17 
Cultural Heritage / Hands-on
18 
Cultural Programs
City Hall / Myeong-dong
City Around
Euljiro / Namdaemun Market
Center Namsan Mountain

20

Palace
Quarter

Gwanghwamun / Cheonggyecheon
Stream Jongno / Insa-dong /
Samcheong-dong Bukchon

28
Dongdaemun Dongdaemun Market /
& Around Daehangno

38
Police Station
Post Office
Embassy
Hospital
Bank
School
University
Free Wi-Fi

Access *

Airport Limousine

Bus Stop
City Tour Bus Stop

Casino
Theater
Club

Unmanned Delivery
System of Subway
Station (Happy Box)

Around Hongik Univ.


Sangsu Stations / Around Sinchon
Ewha Womans Univ. Stations

44
Yongsan Itaewon / Yeouido
& Yeouido

50

Key to Symbols
UNESCO World
Heritage Site
Accommodation
Museum Exhibition Center
Performance Hall
Shopping
Tourist Information Center
Workshop
Restaurant

University
Quarter

Price
Business Hours
Foreign
Language

Service
Directions
Contact
Website


* Areas with access to


Seoul Free Wi-Fi

Gangnam

Apgujeong-dong Cheongdam-dong /
Sinsa-dong Garosu-gil / Around Gangnam
Station / Around Samseong Station / Seocho

56
Jamsil

Jamsil / Songpa

68

T his guidebook was written with the guidance and oversight of the Publication Advisory Committee.
The copyright to the content and images contained within this guidebook is held by the Seoul
Metropolitan Government. The permission of the city is required for use of the content of this
guidebook in full or in part.
Photo courtesy of Official Seoul City Tourism Website (www.visitseoul.net) Maps courtesy of
Seoul Map (gis.seoul.go.kr)
Publication date December 2015 Published by Seoul Metropolitan Government, Tourism Business Division
Publisher Mayor of Seoul Planned & produced by Seoul Tourism Organization Designed by T&I Media Co.,Ltd.

CM

MY

CY

CMY

Seoul Tour A to Z
Getting to Seoul

Exploring Beyond Seoul

Airport Limousine Incheon International Airport


[Boarding location] To Seoul: Bus stops 3B-6B, 10A-13A on the 1st floor of Arrivals
[Ticket offices] Next to exits 4, 6-8, 11 and 13 on the 1st floor of the passenger
terminal / bus stop 9C
 impo International Airport

G
[Boarding location] D omestic terminal : To Seoul; Exit 3-5 To Incheon Intl Airport;Exit 13-15
Intl terminal : To Seoul; Exit 6 To Incheon Intl Airport; Exit 7

[Ticket offices] Fare paid by cash or Tmoney on the bus
Airport Railroad (AREX)
05:20-24:00 (every 10-15 minutes) Incheon Int'l Airport Railway 1599-7788
http://www.arex.or.kr

Public Transportation
A fare discount applies if you make a transfer within 30 minutes of exiting a bus or a subway
station in Seoul. In order to receive the transfer discount, you need to use a Tmoney card and
tap it on a scanner when exiting a bus or a subway station. Please note that the transfer discount
doesnt apply when making transfers for the same buses and subway lines.

Taxi for foreign visitors You can easily make a reservation for a taxi whose driver speaks English,
Chinese, or Japanese by phone or on the website. Please note that a reservation must be made
24 hours prior to pickup time.
Mid-sized: Starts from 3,600 won
1644-2255 www.intltaxi.co.kr

Bus
Seoul has four types of buses, each color coded:

[Search bus stops close


to the current location]

Green bus : F or transportation between blue bus stops and


subway station stops, these buses run parallel to
the subways in some areas. Basic fare: 1,300 won

Red bus : Inter-city express transit.

Basic fare: 2,400 won

Daegu-si

Busan-si
Gwangju-si

KTX
With a top speed of 300km/h, KTX high speed train connects Seoul to Busan in less than two and
a half hours. Wi-Fi is available in cabin and reservations can be made for a box lunch.
[How to make reservations] Visit http://www.korail.com or call 1544-7788.

K-Shuttle

K-shuttle
is a shuttle bus tour package exclusively for international
visitors. The bus departs from Seoul and travels to major tourist
sites. You can transfer to other forms of transportation and
interpreters and tour guides are available. Passengers are guided
by a Tourism Interpretation Guide (English), while interpretation
services for Chinese and Japanese travelers are also available.
[How to make reservations] Make online reservations at http://www.k-shuttle.com or call 1899-2508.

Public Holidays

Blue bus : For long distances within Seoul.


Basic fare: 1,300 won

Yellow bus : Circulates in downtown Seoul.


Basic fare: 1,200 won

Daejeon-si

1544-7788
Trains
Seoul Station
Destinations : Daejeon, Daegu, Gyeongju, and Busan
Seoul Station (Subway Line 1 or 4,Airport
Railroad (AREX) and GyeonguiJungang Line)
Yongsan Station
Yeongdeungpo Station
Destinations : Cheonan, Gongju, Iksan, Gwangju, and Yeosu
Destinations : Daejeon, Daegu, Gyeongju,
Yongsan Station (Subway Line 1,
and Busan
GyeonguiJungang Line)
Yeongdeungpo Station (Subway Line 1)

Taxi

There are standard, deluxe, and jumbo taxis in Seoul, as well as taxis specifically for
foreign tourists.
Standard taxi: Starts from 3,000 won. Midnight surcharge of 20% applied (midnight to 04:00)

Seoul

Subway
The Seoul subway has nine lines (Line 1 to Line 9). Each line is color coded, with line
numbers and stations indicated, so its easy for anyone to understand.
Fare starts from 1,250 won
[Disposable Subway Card] Available from the vending machine at each
subway station. The first time you get one, you need to pay a deposit of
500 won, and then charge it. But, you can get the deposit back at the cardreturn machines when you arrive at your destination.

Express bus
Seoul Express Bus Terminal
D
 estinations: Gyeonggi-do, Gangwon-do, Chungcheongdo, and Gyeongsang-do
 Express Bus Terminal Station (Subway Line 3, 7 or 9)
1688-4700
Sangbong Bus Terminal
Destinations : Cheongju, Daejeon, Jeonju, and Gwangju
Sangbong (Intercity Bus Terminal) Station
(Subway Line 7GyeonguiJungang Line) 02-323-5885
Nambu Bus Terminal
Destinations : Daejeon, Gongju, Buyeo, and Jinhae
 Nambu Bus Terminal (Seoul Arts Center) Station
(Subway Line 3) 1688-0540
Dong Seoul Terminal
Destinations : Icheon, Sokcho, Gongju, Jinju, and Gunsan
 Gangbyeon (Dong Seoul Terminal) Station
(Subway Line 2) 1688-5979

Use the Near You feature


in the iTour Seoul+ app
* Read p.10 to learn how to
use the iTour Seoul+ app.

* (An asterisk) refers to holidays based on the lunar calendar whose dates change each year.
2016
2017
Holiday
2016
2017
January 1st
January 1st
National Liberation August 15th
August 15th
New Year's Day
(Friday)
(Sunday)
Day
(Monday)
(Tuesday)
Chuseok (Aug. 15 on September 15th October 4th
Lunar New Year (Jan. 1 February 8th January 28th
the lunar calendar)*
on the lunar calendar)*
(Monday)
(Saturday)
(Thursday)
(Wednesday)
Independence
March 1st
March 1st
National Foundation October 3rd
October 3rd
Movement Day
(Tuesday)
(Wednesday)
Day of Korea
(Monday)
(Tuesday)
May
5th
May
5th
October
9th
October 9th
Childrens Day
Hangeul
Day
(Thursday)
(Friday)
(Sunday)
(Monday)
December
December 25th
Buddhas Birthday (April
May 14th
May 3rd
Christmas
25th (Sunday)
(Monday)
8 on the lunar calendar)* (Saturday)
(Wednesday)
June 6th
June 6th
Memorial Day
(Monday)
(Tuesday)
Holiday

06

07

Seoul Tour A to Z
Transportation Cards

Weather

Tmoney
Tmoney is a prepaid card that can be used for airport limousines, buses, subways,
and taxis in the Seoul metropolitan area and also at major convenience stores,
lockers, and payphone booths. In order to receive the transfer discount, you
need to tap your Tmoney card on a scanner when exiting a bus or a subway
station.
[Where to buy] Subway stations in Seoul, convenience stores with Tmoney signs.
[Fare] 2,500 won to purchase the card; charge the card with amounts of 1,000 won and up
MPASS
A public transportation card exclusively for international visitors, MPASS can be
used to take up to 20 city bus and subway rides in Seoul and the surrounding
areas. As with Tmoney, you can charge the card with cash and use it to pay for
purchases at convenience stores and for taxis that accept the Tmoney card.
[Where to buy] Incheon Int'l Airport Tourist Information Center, Seoul
Global Cultural Center (Myeong-dong)
[Fare] 1-Day Pass : 10,000 won, 2-Day Pass : 18,000 won, 3-Day Pass :
25,500 won, 5-Day Pass : 42,500 won, 7-Day Pass : 59,500 won. Not including the
5,000 won rental fee (4,500 won of this is refunded when you return the card.)
[Tmoney card refunds]
You can get a refund at CU convenience stores if the amount left on the card is 30,000 won
or less and at other convenience stores if the amount left is 20,000 won or less. If over 30,000
won is left on the card, go to the Korea Smart Card main office located next to Seoul Station.

Spring
Average temperatures: 13
to 14 (55 to 57). Spring
is generally mild and sunny;
warm outer clothes are
recommended for early spring.

Summer
Average temperatures: 25
to 27 (77 to 80). The
weather is hot and humid, so
bring light, sweat-absorbing
clothes. Be prepared for
monsoon season from midJune through early July.

Autumn
Average temperatures: 13
to 14 (55 to 57). Warm
days and cool nights, so a
light coat is useful.

Winter
Average temperatures: -6
to -7 C (21 F to 19F). The
weather is cold and dry. It
snows frequently, so bring
warm clothes and a hat,
umbrella, and any other
items that will keep you
warm.

Must-visit Festivals
Spring
Mar.-May

Summer
Jun.-Aug.

Currency, Voltage
The Korean currency is the Korean won (KRW- ). Currency exchange is available at official
foreign exchange booths, banks, airports, department stores, and hotels, based on the current
exchange rate. Exchange fees vary by exchange locations. Generally, official exchange booths and
banks have the lowest fees, while airports, department stores, and hotels have the highest.

Autumn
Sep.-Nov.

Hangang Yeouido Spring Flower Festival


A flower festival held each year in Yeouido in time for cherry
blossom season.
Period : Mid-April annually Venue : Yeouido Yunjung-ro area

Hangang Mongttang Summer Festival


A month-long riverside culture festival in the Hangang River area.
Period : July-August annually Venue: 11 Hangang parks

Seoul Drum Festival


A unique music festival featuring performances from
professional and amateur percussionists.
Period : September-October annually Venue: Varies per year

Hi Seoul Festival
A festival that reinterprets Seoul, a city of vibrant culture
and art, and features various activities and exhibitions.
Period : Sometime in October annually Venue: Around Seoul

Seoul International Fireworks Festival


Festival where you can see fireworks, designed by international
firework experts, embroider the night sky of autumn.
Period : End of September-October annually
Venue: Yeouido Hangang Citizen's Park

220V

Seoul Eulalia Festival


A culture and music festival held when the silvery eulalia grass
is at the peak of its beauty at World Cup Park.
Period : Sometime in October annually Venue: World Cup Park

Accommodation
Visitors have many choices, depending on their budget and travel purposes, from luxurious hotels
to affordable youth hostels. Check the Seoul government-operated Visit Seoul website to find
information about hotels, guesthouses, youth hostels, campsites, trusted homestay facilities, and
Seoul Stay businesses. For more information, visit www.visitseoul.net.
[Seoul Stay] Staying in the homes of Seoul residents for a more cultural experience. There are
two types of facilities: guesthouses for foreign tourists (urban houses or apartments) and hanok
guesthouses (traditional Korean houses), which are designated by each of the 25 district offices,
so you can enjoy a night in a guesthouse, homestay house, or traditional Korean house. For
more information, visit http://stay.visitseoul.net.

Winter
Dec.-Feb.

Seoul Lantern Festival


Seouls finest night view, this festival brightens up the
Cheonggyecheon Stream bridges and the stream itself.
Period : Sometime in November annually
Venue:
Cheonggyecheon Stream

Seoul Kimchi Making Culture Festival


A special cultural festival dedicated to kimchi.
Period : Sometime in November annually
Seoul Plaza

Venue:
08

09

Seoul Tour A to Z
A Quick and Easy Guide to Travel in Seoul

[Smartphone Rental Service]


A smartphone rental service is available for non-Korean travelers.
SKT : http://www.sktroaming.com
KT : http://roaming.kt.com
LG : http://lguroaming.uplus.co.kr

Visit Seoul Homepage www.visitseoul.net


T his is the official tourism information website offering real-time tourist information, such as
information about tourist attractions and gourmet restaurants, as well as reservation services for
walking tours and the Seoul Citizens Hall Tong-Tong tour. You can access the website through
your PC, tablet, or smartphone - anytime, anywhere.

Check how to make a reservation at the respective website of each cellphone carrier.

Tourist Information Centers

Permanent Tourist Information Centers


Tourist information center

Itaewon (p.52)

Seouls Official Travel App iTourSeoul+

Samilgyo (p.32)
Gwanghwamun (p.30)
Seoul Citizens Hall (p.22)
Dongdaemun (p.40)
Namdaemun Market (p.26)
Jamsil (p.71)
DDP (p.40)
Sinchon Subway Station (p.49)
Hongik University (p.46)
Incheon Int'l Airport Tourist Information
Center
Myeong-dong Tourist Information Center (p.24)
Gimpo Int'l Airport Tourist Information
Center

Comprehensive information

about attractions,
restaurants, accommodations,
performances, and shopping,
all in the palm of your hand!

Make hotel and

performance reservations
in real-time directly
through the
iTourSeoul+ app!

 ccess bus times and


A

easily find your way


around Seoul
with the Near
You feature!

Phone
02-3785-0942
02-749-9221
02-720-0872
02-735-8688
02-739-7755
02-2236-9135
02-752-1913
02-3431-9472
02-2153-0407
02-363-7833
02-323-2240
032-743-3270
02-778-0333
02-2660-2486

Tourist information center


Korea Tourist Service Inc. Information Center
Mapo Tourist Information Center
Seoul Global Cultural Center (p.24)
Gangnam Tourist Information Center (p.58)
Seocho Tourist Information Center (Seocho IQ) (p.62)
Songpa Tourist Information Center (p.71)
Naminsa Tourist Information Center (p.34)
Bukinsa Tourist Information Center (p.34)
Bukchon Jae-dong Tourist Information
Center (p.36)
Bukchon Jeongdok Tourist Information
Center (p.36)
Insa-dong P.R Center (p.34)
Gyeongbokgung Palace Tourist Interpretation
Center (p.30)
Myeong-dong Tourist Interpretation Center (p.24)
Itaewon Tourist Interpretation Center (p.53)

Phone
02-729-9488
02-334-7878
02-3789-7961
02-3445-0111
02-3478-1261
02-421-0970~1
02-737-7885
02-734-0222
02-2148-4160
02-2148-4161
02-737-7890
02-738-9171
02-774-3238
02-794-5579

Mobile Tourist Information Centers


Guides wearing a red shirt with the logo in areas such as Myeongdong, Namdaemun Market, Sinchon, Itaewon, Dongdaemun, Bukchon,
Hongdae, Samcheong-dong and Sinsa-dong Garosu-gil provide tourist
information, including site overviews and directions.
Namdaemun MarketSamcheong-dong 09:30-18:30
Myeong-dong 09:30-19:30/Bukchon 09:00-18:00
Sinchon Sinsa-dong Garosu-gilGwangjang Market 10:00-19:00
Dongdaemun and Hongdae 12:00-20:00
For more information, visit the official Seoul city tourism website (www.visitseoul.net) or see
the mobile app iTourSeoul.

A
 ll of the detailed information that

[How to Get the App]


Search and download iTourSeoul+ from major app
stores. The app supports Korean, English, Japanese,
and both simplified and traditional Chinese.

couldnt fit in the guidebook can be


accessed through
the Augmented Reality feature!
* You can scan various areas on the map
including City Hall, Myeong-dong and Euljiro,
Dongdaemun Market, Samcheong-dong and
Bukchon, Hongdae and Sangsu Station, using
your smartphone.

[Tourism Souvenir Shop]


Myeong-dong Tourist Information Center Souvenir Shop : 070-4923-9133
Cheong Wa Dae Sarangchae Art Shop : 02-723-0336
Dongdaemun Design Plaza (DDP) Art Shop (Design Tag) : 02-2153-0299

Useful Phone Numbers


Free phone interpretation service (24 hours by
bbb Korea) : 1588-5644

Emergency Medical Services : 119


Police : 112

For damage relief of unreasonable charges on


foreign tourists : 1800-9008

Lost articles : 02-2299-1282

Inquiries about Seoul : DASAN Call Center 02-120


For tourist information or reporting inconveniences : 1330 / Immigration Contact Center : 1345
10

11

Seoul City Tour Bus


Navigate the city comfortably with a single ticket. The city tour buses offer several routes and stop at
famous tourist attractions. The all-day ticket provides unlimited rides for one day.
[Services provided] Audio guide system in four languages (Korean, English, Japanese and Chinese),
information about the main attractions on LCD monitors, interpreters, and brochures about the routes.

Seoul City Tour Bus Course Overview


Cheong Wa Dae

Seoul City Courses


(Double-decker)

Traditional Culture Course Gangnam District Tour


(Double-decker)
Course

Ticket Counters

Departure Time
First buses / Last buses
09:00 18:00

17:00 (Weekdays)
In front of
17:30 (Weekends
Gwanghwamun
09:30
Seoul
& national
Dongwha Duty
Next to Koreana Hotel
holidays)
Free Shop (Exit 6
City
at Gwanghwamun
of Gwanghwamun
Courses
Night Course
Station [Subway
19:30
(Single-decker)
Line 5])
Seoul Panorama
Course
(Double-decker)

Night Course
(Double-decker)

Gangnam City Tour Bus

12

The Shilla Hotels


& Resorts and
Jangchungdan Park

13

Departure

Downtown Palace
Course
(Single-decker)

Traditional Culture Course


(Double-decker)

17

Namsangol
Hanok Village
N Seoul Tower

Seoul Station 4

How to Use
Route

Gyeongbokgung Palace, Folk Museum,


National Museum of Contemporary Art, Seoul
21
Changgyeonggung Palace

16 Daehangno
18
19
Sejong Center for
the Performing Arts 22
Changdeokgung
Insa-dong
Gwanghwamun 1
Palace
Deoksugung
2
Palace
15
Namdaemun 3 Myeong-dong Ambassador Hotel Dongdaemun Design
Plaza (DDP)
Market
10 11
9

Downtown
Palace Course
Seoul City Courses
(Single-decker)

20

19:30
Dongdaemun
Design Plaza
(DDP)
(West side)

Ticket Price

Phone
Inquiries

10:00 16:30

Grand Hyatt Seoul Hotel


8

Yongsan 6

Adults 15,000
Minors 10,000

Adults 12,000
Minors 7,000

Adults 12,000
Minors 10,000 02-3448-5519
Children 8,000

The Traditional Culture Course is open all year round. The Gangnam District Tour Course is closed on Mondays.
C
 ity courses: Closed on Mondays, but the bus does run on Mondays that are holidays. It runs every day during the
summer holiday season (4th week of July August 15th).
Minors : 5-18 years old
For further information, call the number for each course or visit the homepage: www.visitseoul.net

Seoul City Walking Tours


Seoul Metropolitan Government offers 25 different routes for Seoul
City Walking Tours, designed for tourists who want to see Seouls
tourist attractions on foot with expert guides. With prior booking,
a cultural interpreter will be your free travel guide as you walk
around the city.
http://dobo.visitseoul.net 02-6925-0777

Itaewon

National Museum
of Korea

02-777-6090
Adults 6,000
Minors 4,000

In front of Dongdaemun
Design Plaza (DDP),
Seoul Station,
17:50 (Apr.-Oct.) Adults 15,000
09:30
02-1544-4239
Gwanghwamun Gate
17:10 (Nov.-Mar.) Minors 10,000
(Sejong Center for the
Performing Arts), etc.

Gangnam Tourist
Gangnam Tourist
Information
Information Center
Center

14

The War Memorial of 5


Korea (U.S.O)

Adults 12,000
Minors 10,000

Traditional
Culture Course

Tongin market

Sejong
Center 6
for the
Performing
Arts

Jonggak

Dongmyo

Jongmyo Gwangjang
Insa-dong Shrine Market

10

Euljiro
3(sam)-ga
3

14

13

12

11

Seoul Folk Flea Market 15


2

18

Seoul
Station

Commentary availability and language (online reservation required)


Tuesday-Friday Korean : 10:00, 14:00 (Tue.-Fri.)/English : 10:00 (Tue.) Japanese : 10:00 (Fri.)/Chinese : 14:00 (Thu.)
Saturday Korean : 10:00, 14:00/English : 10:30, 15:00/Chinese : 11:00/Japanese : 14:30
Sunday Korean : 10:00, 14:00/English : 10:30, 14:30

Majang
Livestock 17
Products
Market

Bangsan, and
Jungbu Markets Dongdaemun Sindang-dong
Jungang
Myeong-dong
Design Plaza Market No. 16 and 17 may not be
8
(DDP)
included in every run. Make
Namdaemun Market
sure to check the timetable
before boarding the bus.
Sejong Center for the
Seoul Museum of History, Korean Performing Arts
National Police Heritage Museum
14
Cheonggye Plaza
Euljiro
1(il)-ga 9

16

15

Museum of
1
Agriculture
Gwanghwamun
13
Millennium 6
Sinchon Station,
Seoul Hilton
Ewha Womans
Hotel
University

Airport Railroad Station


(Hongik Univ.) 12
Hongik University

11

Myeong-dong

Seoul Animation Center

Namsan Cable Car


7

Namsan Public Library


8

Individuals should make a reservation online at least three days in advance


(for groups, at least five days in advance) before the desired date of visit.
Courses run by different institutions are closed on different dates. Verify the
dates they are closed when making reservations.

Tong-Tong Tour Course of Seoul City Hall

16

Seoul
Yangnyeong
Market

Yeouinaru Station 10
(Subway Line 5)
63 Square, Hangang Cruise

Grand Hyatt Hotel

Seoul Panorama
Course

Sebitseom Islet
12

13

Recommended Itineraries by Duration


Half-day itinerary

3-day/2-night itinerary

Day 1

Incheon Int'l
Airport

Enjoy the DMC


Tour in Digital
Media City
World Cup Stadium
Station by subway

Digital Media City


Station via the Airport
Railroad (AREX)

Have fun at
gourmet restaurants
and shops in the
Hongdae area

Hongik Univ. Station


by subway

Enjoy Samcheong-dong Gyeongbokgung


hanok cafes and
Station by subway
traditional handicrafts

Enjoy the night market and clothing


stores in Dongdaemun Shopping Town

Take a stroll around the five


theme parks of World Cup Park

Try Korean food


in Tongin Market
Dongdaemun History &
Culture Park Station by subway
View exhibitions at Dongdaemun Design Plaza (DDP)
and look around the Design Market

Day 2
1-day itinerary

Incheon
Int'l Airport

Myeong-dong or City
Hall via limousine bus

Gyeongbokgung Palace Insa-dong

Apgujeong

Historical sites around Board Seoul City Tour


Gwanghwamun and Bus at Gwanghwamun
Jongno
Gate (Downtown
Palace Course)

N Seoul Tower

Hanok Village

Board Gangnam City Visit restaurants, cafes,


Tour Bus at Gangnam and brand shops in
Tourist Information Sinsa-dong Garosu-gil
Center

Clubbing in Hongik Univ. Station Shop at designer stores in


the Hongdae
on the subway
Cheongdam-dong
area
Fashion Street

Board the subway or


Gangnam City Tour Bus

Shop at select shops in


Apgujeong Rodeo Street

Itaewon

Day 3

Browse clothing and beauty products in


department stores, duty free stores, and the
shopping district in Myeong-dong

View Namdaemun
Market or shop for
souvenirs

14

15

Delicious Korean Dishes of Seoul


Traditional Korean foods, made with various seasonal ingredients, are increasingly popular as part of a
balanced diet around the world. Here are a few of the best Korean dishes available throughout Seoul.

Bibimbap Steamed rice mixed Bulgogi Grilled beef marinated


with a variety of ingredients and in soy sauce.
red pepper paste, this is the most
famous Korean dish and it is also
very healthy.

Samgyeopsalgui Pork belly


roasted over a hot grill is a
delicious savory dish.

Samgyetang Stewed chicken


with rice, garlic, ginseng, and
jujube.

Japchae Stir-fried glass noodles


with vegetables, mushrooms,
and meat.

Fried chicken (Chi-maek) Fried


chicken and beer, short for
chicken and maekju (beer).

Gimbap Rice and a variety


of ingredients wrapped in
seaweed.

Dak-galbi Spicy chicken stirfried with pepper paste.

Gwangjang Market Jeon Street

Located in the heart of Jongno, this market is over


100 years old and is famous for bindaetteok, which is
pan-fried right on the spot.
5-minute walk from Exit 7 or 8 of Jongno 5(o)-ga
Station (Subway Line 1)

Galbi Grilled ribs marinated in


sauce.

Haemul-pajeon Seafood and


green onion pancake with other
vegetables.

Budae-jjigae A stew made by


boiling ripe kimchi, vegetables,
and Western ingredients, such
as sausages.

Jangchung-dong Jokbal Alley

Namdaemun Market Kalguksu AlleyGalchi Alley

Famous for restaurants selling kalguksu (chopped


noodles) and galchi jorim (braised cutlass fish).
5-minute walk from Exit 5 of Hoehyeon Station
(Subway Line 4)

Sillim-dong Sundae District

Try tender pig trotters simmered and marinated to


make the skin chewy while the inside remains soft.
5-minute walk from Exit 3 of Dongguk Univ. Station
(Subway Line 3)

Ojang-dong Hamheung-naengmyeon Street

Taste cold chewy noodles made with sweet potato and


spicy raw fish salad.
15-minute walk from Exit 6 of Dongdaemun History
& Culture Park Station (Subway Line 2, 4 or 5)

Sindang-dong Tteokbokki District

Home to stir-fried rice cakes, fish cakes, and pan-fried


dumplings.
3-minute walk from Exit 7 of Sindang Station
(Subway Line 2, 6)

Enjoy Korean sausages made of intestines stuffed with


glass noodles and other yummy ingredients.
5-minute walk from Exit 3 of Sillim Station (Subway Line 2)

Mapo Jumulleok Pork Chop Street

Popular for jumulleok (marinated grilled beef) and


sweet marinated pork chops.
1-minute walk from Exit 1 of Mapo Station
(Subway Line 5)

Majang-dongs Gogi (meat) Alley

You can order specific cuts of meat, such as ribeye or


prime rib.
10-minute walk from Exit 2 of Majang Station
(Subway Line 5)

Cosmetics Upmarket
designer shops and trendy
market stalls sell a wide
range of stylish clothes
and accessories.

Home Decor Everything


from antiques to everyday
items.

Fashion Rapidly becoming


a global fashion
destination, Seoul is home
to both high-end brand
stores and independent
boutiques.

Designer stationery Pick up


some stationery adorned
with popular Korean
characters from mobile
messaging apps.

Food Popular Korean foods


such as seaweed and
kimchi can easily fit in your
suitcase, along with snacks,
noodles, and various
instant foods.

Unique gifts Famous


entertainment companies
run their own stores for
K-pop fans in Myeong-dong,
Dongdaemun, Apgujeong,
COEX, and Hongdae.

Hanbok (traditional Korean


clothing) and crafts
Traditional Korean crafts
and hanbok can be found
in Insa-dong, Samcheongdong, and Bukchon.

Traditional Korean liquor


Soju and makgeolli
are Koreas most popular
alcoholic beverages. Sold
in cans and bottles, these
drinks make great souvenirs.

Household items Electric


rice cookers, childrens
products, toothpastes, and
nail clippers are some of
the most popular items.

Oriental beauty products


Seoul is the ideal place to
buy Asian beauty products
that are made with ginseng
or other oriental herbs,
such as shampoos and
cosmetics.

Must-visit Shopping Streets in Seoul

Eungam-dong Gamja Guk (Potato Soup) Street

Popular for gamjatang, a spicy pork rib stew with


potatoes and dried radish leaves.
10-minute walk from Exit 2 of Saejeol Station
(Subway Line 6)

Here are some of the most popular items to buy in Korea, from cosmetics which represent the strength
of the Korean beauty industry to a wide range of high-quality household goods.

Kimchi Koreas most popular


fermented food, which is served
as a side dish at every Korean
meal.

The 10 Delicious Alleys in Seoul

Must-buy Items in Seoul

Kyung Hee University Pajeon Street

Try thick Korean pancakes made with green onions and


seafood.
5-minute walk from Exit 1 of Hoegi Station
(Subway Line 1)

Myeong-dong

and Namdaemun Market

Namdaemun is famed for its wide variety of shops and


bustling marketplace, while Myeong-dong is full of
trendy shops and eateries.
Exit 6 or 7 of Myeong-dong Station (Subway Line 4) /
Exit 5 or 6 of Hoehyeon Station (Subway Line 4)
Sinsa-dong

Garosu-gil

Trendy and where you go to be seen, Garosu-gil is full


of the most popular flagship stores in Seoul.
5-minute walk from Exit 8 of Sinsa Station (Subway
Line 3)

Apgujeong

and Cheongdam

Traditional, high-end products as well as global brands


from all over the world.
Exit 2, 3 or 6 of Apgujeong Rodeo Station (Bundang
Line)
Gangnam

and COEX Mall

Gangnam, which has drawn world-wide attention due


to the popularity of PSYs Gangnam Style, and COEX
Mall, which offers a variety of trendy brands in one
place, are must-visit shopping areas in Seoul.
Exit 10 or 11 of Gangnam Station (Subway Line 2) /
Connected to Samseong Station (Subway Line 2)

Dongdaemun

As Seouls No. 1 fashion district, Dongdaemun has a


variety of brands and designer shops as well as trendy
fashion stores.
5-minute walk from Exit 8 of Dongdaemun Station
(Subway Line 1 or 4)
Hongdae

This area is packed with creative independent shops


and is very popular among young people who love
fashion and the arts.
5-minute walk from Exit 9 of Hongik Univ. Station
(Subway Line 2)
Itaewon

and Hannam-dong

Itaewon and Hannam-dong have lots of wildly creative


boutiques and designer shops.
Line 6 Itaewon Station
Insa-dong

and Samcheong-dong

Insa-dong and Samcheong-dong are the best places


to buy traditional Korean products, including various
souvenirs and traditional crafts.
Exit 2 or 6 of Anguk Station (Subway Line 3)

16

17

Cultural Heritage

Hands-on Cultural Programs

While boasting a spectacular skyline and sophisticated modern landscape, Seoul also keeps its history
alive with its old royal palaces and various cultural properties. Its rich history of over 600 years will
fascinate you in many different ways.
Seoul City Wall Seoul was once called Hanyang.
When the Joseon Dynasty was founded, it built
an extensive 18 km-long wall for the fortress
that protected the new capital. Amazingly, after
over 600 years, the wall has been well-preserved
and maintained its original shape. It shows
the meeting of nature and the colorful urban
landscape, as it stretches along the foothills of
a mountain range in the center of the city. You
must bring ID for admission.

Mar.-Oct. 09:00-16:00, Nov.-Feb. 10:00-15:00 (off


on Mondays)
10 minutes by taxi from Exit 5 of
Gyeongbokgung Station (Subway Line 3)
Malbawi
Information Center 02-765-0297, Sukjeongmun Information
Center 02-747-2152, Changuimun Information Center 02730-9924~5 seoulcitywall.seoul.go.kr

Recognized for
Changdeokgung Palace
its ideal blend of traditional Korean geomancy
and Confucianism, which was the social and
ethical philosophy of the Joseon Dynasty,
Changdeokgung Palace was added to the
UNESCO World Heritage List in 1997. Buildings
were built with a harmonious design philosophy
in a bid to incorporate the surrounding mountains
and geographical features, and give the palace
a sense of balance between architecture and
nature. Walking tours of the palaces garden are
available with expert guides.
Adult 3,000 (under 24 years old, seniors free) Feb.-May.Sep.-Oct. 09:00-18:00, Jun.-Aug. 09:00-18:30, Nov.-Jan.
09:00-17:30 (closed on Mondays) Changdeokgung garden viewing service operates on a separate schedule (reservation
online or on-site) English guided tours available twice a day, Japanese guided tours available once a day and Chinese
guided tours available twice a day 5-minute walk from Exit 3 of Anguk Station (Subway Line 3) 02-762-8261, 9513
http://www.cdg.go.kr
Adults 1,000
Seolleung : Feb.-Oct. 06:0021:00, Nov.-Jan. 06:30-21:00 (closed on Mondays)
*Operation hours vary per tomb
Seolleung :
5-minute walk from Exit 8 of Seolleung Station (Subway
Line 2) 02-3700-1814 http://royaltombs.cha.go.kr

Joseon Royal Tombs


Joseon Royal Tombs
represented a major advancement in the design of
tombs in East Asia. Incredibly, a total of 40 tombs
have been kept intact over the centuries. Six of
them in particular Seonjeongneung, Hyuninreung,
Uireung, Jeongneung, Taegangreung, and
Yeonsangunmyo - are located in the center of
Seoul and were made a UNESCO World Heritage
site in 2009.

Added to the UNESCO


Jongmyo Shrine
World Heritage List in 1995, Jongmyo is a shrine
containing the ancestral tables of the kings and
queens of the Joseon Dynasty. These ancient
buildings offer a glimpse into the intangible
history of Korea: ancestral rites, music, dancing,
and food. Jongmyo Daeje, one of these ancestral
rites, is still performed every May in the same
manner as in the distant past.
Adults 1,000
On Saturdays and last Wednesdays of month (self-guided tour) Feb.-May, Sep.-Oct. 09:0018:00, Jun.-Aug. 09:00-18:30 Nov.-Jan. 09:00-17:30 (closed on Tuesdays)
Weekdays, Sundays, and national
holidays (guided tours with some restrictions) Korean: 8 times a day (Mar.-Sep. 9 times a day) Japanese: 8 times
a day (Mar.-Sep. 9 times a day). English: 4 times a day. Chinese : twice a day (inquire about available times)
5-minute walk from Exit 11 of Jongno 3(sam)-ga Station (Subway Line 1), Exit 8 of Jongno 3(sam)-ga Station
(Subway Line 3 or 5) 02-765-0195 http://jm.cha.go.kr

Visitors will no doubt be fascinated by traditional Korean culture once they experience it firsthand.
A number of hands-on activities can be enjoyed, including trying on hanbok (traditional Korean
clothing), handcrafting with elegant hanji (traditional Korean paper), and learning the Korean martial
art Taekwondo.
Namsangol Hanok Village Try on a hanbok
(traditional Korean clothing) and have your
picture taken as if you were ancient Korean
nobility. You can also try making traditional
Korean handicrafts, like hand mirrors, or have a
go at Korean calligraphy. Half-hour programs are
provided at the Lee Seung-eop House. Reserve by
phone or purchase tickets on-site. From 10:0016:00 between Wednesday and Sunday, there is
a free demonstration of straw crafting by straw
artists.

Gahoe Folk Painting Museum 10:00-18:00 (closed


on Mondays), Gukak Sarang 10:30-17:00 (closed on
Mondays), Dakpaper Art Gallery 10:30-17:00 (closed
on Mondays)
Prices for activities per person
approximately 5,000-10,000, hanok stay in a double
room approximately 70,000-100,000 3-minute walk
from Exit 3 of Anguk Station (Subway Line 3)
02-2133-1372 (Bukchon Traditional Culture Center)
Weekdays 17:00-18:00
Free
5-minute walk
from Exit 12 of Gangnam Station (Subway Line 2)
02-3469-0133 (for inquiry on performance)

Korea House A cultural space for promoting


Korean traditions with hands-on programs of
traditional culture, food and performances. Make
the royal cuisine featured in Daejangeum, the
popular TV drama, and play traditional percussion
instruments such as the janngu and buk. You can
also make tal (traditional masks) and attend a
taekkyeon (Korean martial art listed as a UNESCO
World Heritage art) training course. The Han
Style program includes making royal cuisine,
taking photographs in hanbok and watching
traditional performances.

Traditional Korean activities 11:00-17:00 (off on


Tuesdays)
Prices approximately 3,000-5,000
1-minute walk from Exit 3 or 4 of Chungmuro
Station (Subway Line 3 or 4) 02-2261-0517

Bukchon Hanok Village Bukchon is a traditional


Korean neighborhood. There are lots of things to
do here besides taking pretty pictures. You can
copy folk paintings at the Gahoe Folk Painting
Museum, learn how to play traditional Korean
musical instruments at Gugak Sarang, a traditional
Korean music workshop, or handcraft a rice
paper doll at Dackjongie Art Gallery. Many visitors
take the opportunity to spend a night in a hanok.
Bukchon Traditional Culture Center and Jongnogu Office have information on hanok stays.

Kukkiwon Kukkiwon offers visitors a glimpse into


the history of Taekwondo. Various Taekwondo
competitions and grade promotion tests are held
here, but the Taekwondo performances from
certified demonstration groups are undoubtedly
the highlight for tourists. After enjoying the
spectacular performance, visitors can even try
breaking wooden boards themselves and take
home photos of their day. The free performance
runs for one hour from 5 P.M. on weekdays.

Daejangeum cuisine making (Reservation for more


than 2 persons required) 12:00-13:00, Traditional
activities and performances (Reservation required)
09:00-10:30, 14:00-15:30 Tradition hands-on prices
approximately 10,000-60,000 1-minute walk from
Exit 3 of Chungmuro Station (Subway Line 3 or 4)
02-2270-1125 (For inquiries)

18

19

Meet Seouls past and present!

Highlights
Deoksugung Palace Watch the ceremony of the changing of the royal guards, (called
sumunjang), which takes place three times a day, before setting off on a laid-back stroll on
the beautiful street of Doldam-gil by Deoksugung. (p.23)

City Center

Area

Seoul City Hall Sky Square, an ecological landmark in Seoul that boasts the worlds largest
green wall at the new Seoul City Hall building, is a place where you can take a break at
the gallery or cafe on the 8th and 9th floors, respectively. (p.23)

City Hall Area / Myeong-dong Euljiro /


Namdaemun Market Namsan Mountain

Myeong-dong Street Go shopping on the streets of Myeong-dong and learn more about the
relationship between Korea and China by walking along Guanqian Street. (p.25)
N Seoul Tower Go up N Seoul Tower in Namsan Park where a beautiful walking path
harmonizes with nature, and enjoy the night view of Seoul that can be seen from this
vantage point. (p.27)

What to do
City Hall
Located in the center of Seoul, City Hall is known as the heart of not only Seoul but also Korea. As
a hub of political and administrative activities, City Hall is one of the most popular tourist attractions
for those visiting Seoul. If you want to see the past, present, and future of Korea, this is the perfect
place to visit, and it is conveniently located near Gyeongbokgung Palace and Deoksugung Palace.
Exit 1-7 of City Hall Station (Subway Line 1 or 2 )

Namsangol Hanok Village Visitors to Namsangol Hanok Village can experience various Korean traditions such as hanbok (traditional
clothing) and attending a tea ceremony. (p.25)
The N Seoul Tower Roof Terrace Originally built as a wooden deck for an aerial view of the city, the Roof Terrace is now more
popular as a place where visitors hang their love locks on the fence. You may want to leave your own lock with your loved
ones name on it and let it be part of the endless parade of memories. (p.27)
Namdaemun Market Food Alley Visit the so-called Mokjagolmok (Eatery Alley) and indulge in popular street food such as
braised cutlass fish, kalguksu (noodle soup) and hotteok (fried buns), to name just a few. (p.27)

Myeong-dong and Namdaemun Market

Local Tips

Myeong-dong is a renowned shopping area in Seoul, drawing many foreign shoppers from around
the world. Namdaemun market is considered the best traditional market in Seoul and is just across
the street from downtown Myeong-dong.

Use the Seoul City Tour Bus for convenient transportation to Deoksugung Palace,
Myeong-dong, Namdaemun Market, and Seoul Station.

Myeong-dong : 2-minute walk from Exit 6 of Euljiro 1(il)-ga Station (Subway Line 2 )/
Exit 6, 7, 8, 9 or 10 of Myeong-dong Station (Subway Line 4 )
Namdaemun Market: Exit 5, 6 or 7 of Hoehyeon Station (Subway Line 4 )

A recommended place to visit along with the Seoul Museum of History, Gyeonghuigung
Palace was once a palace large enough to house a hundred structures within its
grounds during the Joseon Dynasty. Some of the structures and the leafy woods behind
the palace are in high demand as a location for filming period movies.

Namsan Mountain

Gyeongbokgung
Sejong Center for
the Performing Arts

Anguk
Jongmyo Shrine

Sejong-daero

500m

Suggested Itinerary

Changgyeonggung Palace

Gyeongbokgung Palace

Sajik-dong
250

Take Yellow Bus No. 2 at Exit 6 of Dongguk Univ. Station (Subway Line 3 ) Get off at N Seoul Tower and walk
5 minutes

Though Namsan Mountain Park is at the center of Seoul, its landscape is carefully preserved to allow
wildlife to thrive. Here you can see pheasants, squirrels, and many other beautiful birds and plants.
N Seoul Tower is located 479 m above sea level, with stunning views of Seoul.

Jongno 3(sam)-ga

Gwanghwamun
Durations may vary depending on the itinerary and mode of transportation.

Gyeonghuigung
Palace Seoul Museum of History

Jonggak

City Hall Area

Cheonggyecheon Stream

To
o
il-r

ng

Seoul City Hall


Deoksugung
Palace

Euljiro 3(sam)-ga

Euljiro 1(il)-ga
Myeong-dong
Cathedral

Sungnyemun
Gate

Hoehyeon

Jungnimdong
Enjoy shopping on Go to Myeong-dong
Myeong-dong Street
by the Namsan
(2 hours)
Shuttle Bus (20 mins)

N Seoul Tower
(1 hour 20 mins)

Ride Namsan
Cable Car (30 mins)

-ro
ong

Take a walk along the Visit the Seoul Museum of Art or


Deoksugung Doldam-gil Seoul Museum of History (1 hour)
Street (10 mins)
Go to Namdaemun Market by subway
(20 mins) Exit 5 of Hoehyeon Station
(Subway Line 4)

Nam
dae

Deoksugung Palace
(1 hour 30 mins)

Sog

Seoul Plaza
(30 mins)

Seoul Museum City Hall


of Art
Namdaemun Market
Namsan Mountain

mu
n-

ro

Seodaemun

Chungmuro
Korea House
Namsangol
Hanok Village

Myeong-dong

Pil-dong

Myeong-dong Euljiro

Enjoy shopping and


lunch at Namdaemun
Market (2 hours)
Seoul Station Namsan Public Library

aer

N Seoul Tower

il-d

Sam

Culture Station Seoul 284

Namsan
Mountain

City Hall Area

01

Nearby subway stations

City
Center

1 2 City Hall

Gwanghwamun P.30

Dongwha Duty Free


Shop (B1-3F)

Sponge
House

aero 21
Sejong-d

De
ok
su
gu
ng

150m

-g

il

75

Seoul City Tour


Bus Platform

Salvation Army

Free

Hanmiri
Seoul Finance Center

Best Western
New Seoul Hotel
Korea Press
Center
Sejong-daero 20-gil

About 350m

Embassy of the
United Kingdom

Dalgaebi

3 Jeongdong
National Museum
of Modern and
Contemporary Art in
Deoksugung Palace

Palace

Ticket Office

Doldam-gil Daehanmun
Deoksugung

1-1

gil

ero 1
1-gil

-ro

Embassy of El
Salvador (20F)

Se
o

Look around Seoul


Plaza and Citizens Hall

g-

jon

Se

Seoul Museum of
History
600 years of Seoul
history

il

7-g

Ramada Hotel
& Suites Seoul
Namdaemun

g-gil

tio

Nam

Sta
ul
eo

Sungnyemun
Gate
Free

2 Seoul Plaza

Seoul Plaza is in front of Seoul City Hall. Here you


can enjoy mini concerts, outdoor exhibitions, flea
markets, and many fun events every day. During
the winter, an ice skating rink is set up for visitors
to enjoy ice skating at a reasonable price.
2-1 Seoul City Hall The new City Hall, Seouls newest
landmark, is an eco-friendly building with the worlds
largest indoor green wall.
2-2 Seoul Metropolitan Library The former Seoul City
Hall, which was constructed in 1926, has been remodeled
as the Seoul Metropolitan Library and is open to everyone.
Weekdays 09:00-21:00 (some reference rooms 09:0018:00), Weekends 09:00-18:00 (closed on Mondays)
02-2133-0300~1 http://lib.seoul.go.kr

5 Seoul Museum of History

This is a museum where visitors can get a glimpse


of the life and culture in the early days of Seoul.
The crown jewel of this museum collection is a
scale model of the city. Built on a scale of 1:1,500,
it provides visitors with a panoramic view of Seoul.
Free (Admission fee for special exhibitions only)
Weekdays 09:00-20:00, Weekends Mar.-Oct. 09:0019:00, Nov.-Feb. Weekends 09:00-18:00 (closed on
Mondays, January 1st)
English, Japanese, Chinese
portable audio guide rental
7-minute walk from Exit 6,
7 or 8 of Gwanghwamun Station (Subway Line 5), Exit 4 of
Seodaemun Station (Subway Line 5)
02-724-0274~6
http://www.museum.seoul.kr

Free

sijan

n-ro

aemu

Namd

Namdaemunro Underground
Shopping Center

un
daem

Chilpae-ro

Jeongdong-gil
A beautiful stroll that
encompasses modern history

Fraser Place
Namdaemun Seoul

Sungnyemun
Ogeori
(Five-Way Junction)

ero

da

Korea Chamber
of Commerce
and Industry
(KCCI)

Deoksugung
Palace

Changing of the
royal guards

g-da

Subw

som

un

ng

To

City Hall

g-da

o
il-r

il
aero 18-g

Sejong-d

Around City Hall

Samsung
Main Building
Sejon

12-

l
-gi

Hanwha Building

ero

KEB Hana
Bank

Gangseo
Myeonok

Free Admission fee for regular exhibitions, fees apply


for special exhibitions Weekdays 10:00-20:00, Weekends
(Mar.-Oct.) 10:00-19:00, Weekends (Nov.-Feb.) 10:0018:00 (closed on Mondays and Jan. 1)
5-minute walk
from Exit 1, 10, 11 or 12 of City Hall Station (Subway Line
1 or 2) 02-2124-8800 http://sema.seoul.go.kr

ro

Subw

KEB Hana
Bank
Embassy of
the Dominican
Republic (19F)

-ro

Se

all

yH

Cit

10

ne 2
ay Li

The Plaza

1-1 Deoksugung Doldam-gil A stone wall road that has


been designated as one of Koreas 100 most beautiful
roads. It is an idyllic place for a stroll with its tall trees
lining the street and the ancient stone wall.

ng

un
osom

11

Seoul Museum of Art

Korea
Samkyetang

Hotel
President

go
So

P.24

Plaza
2 Seoul

Free

24 guesthouse
Seoul City Hall
Seoul
1
Metropolitan Seoul City Hall
12
Seosomun
Council
Building
Annex

Baeje Park

VIP Seat 60,000, R Seat 50,000, S Seat 40,000


Regular performance at 16:00-20:00
5-minute walk
from Exit 1, 2 or 12 of City Hall Station (Subway Line 1 or 2)
02-751-1500 http://www.jeongdong.or.kr

Walk down Deoksugung Doldam-gil street to


get to the Seoul Museum of Art. This museum
holds special and annual exhibitions showcasing
the works of Chagall, Matisse, and Picasso. The
museum also displays modern artworks by artists
from Korea and around the world.

Euljiro

1 Deoksugung

Sejon

il
Chungdong
First Methodist
Church
Embassy of Russia

-g

City Hall

ng

ay Li
ne

do

4 Seoul Museum of Art

Free

Theater

ng

3 Jeongdong Theater

Attracting over 1 million visitors in 2014, this


theater is the ideal place to experience traditional
Korean shows. Performances are held daily at 4
P.M. and 8 P.M. and visitors can also participate
in various programs, such as learning to play the
janggu, a traditional Korean instrument.

2-1 Seoul City Hall


2-2 Seoul Metropolitan Library

Seokjojeon
(Daehan Empire History Museum)
Jeo

Originally built during the Joseon period, this historic


palace played an important role in Koreas modern
history. In fact, it served as the backdrop for the
Daehanjeguk, or Great Korean Empire. The only palace
among all the ancient palaces in Seoul to have a western
style garden, fountain, and modern royal palace, it
stands as the bridge between the old and modern eras.
The changing of the royal guard ceremony that takes
place every day at the main gate (called Sumumjang) is
one of the must-see sights of Seoul.
Adults 1,000 Youth (7-18) 500
09:00-21:00(closed
on Mondays) Permanent event : Changing of the
royal guard ceremony 11:00, 14:00, 15:30
Weekdays
JapaneseEnglishChinese twice a day/Weekends
JapaneseEnglishChinese once a day, no foreign guide on
holidays Exit 2 or 12 of City Hall Station (Subway Line 1
or 2) 02-751-0734
http://www.deoksugung.go.kr

Mugyo-ro

Sejong-daero

History

ro

Embassy of Singapore (28F)


New Kukje Hotel

-gil

of
5 Seoul Museum

1 Deoksugung Palace

Cheonggye Plaza

Cheonggyecheon-

Koreana Hotel

Seoul
Metropolitan
Council
Seoul Cathedral Anglican
Church of Korea

Chosun Ilbo
Gallery

Free

Namdaemun Market
P.26

Free

Samik
Fashion
Town

Plan your
trip

Watch the changing of the royal guard ceremony at Deoksugung Palace and take a stroll

Experience the Tong-Tong Tour of Seoul City Hall, which is considered an ecological landmark in Seoul.

View diverse exhibitions at the National Museum of Modern and Contemporary Art in Deoksugung
Palace, the Seoul Museum of Art, and the Seoul Museum of History

22

23

Myeong-dong
Euljiro

Jongno P.32

50

100m

Euljiro 1(il)-ga

Eulji-ro
9-gil
gdong
Myeon

-ro

5
6

Namd

aemun

Myeongdong 3-gil

Lotte Town

KEB
Hana
Hanwoori
Bank
Lotte Cinema

2 Myeong-dong Tourist Information


Center

Free

Free

1-2

Myeong Dong

l
ong 8-gi

Gua

Street

Myeongd

1-3

Free

1 Myeong-dong

n
nqia

Free

t.

e
Stre

Seoul Global Cultural


Center (5F)

2-1

Aland

4-5

Gogung

Hanok
5 Namsangol
Village

Savoy Hotel

Free

Korea Post (B1)

a-gil
ong 8n

gd
Myeon

Hoehyeon Junction

Myeong-dong Station
New Oriental
Underground Shopping Center
Hotel

State Tower
Namsan

Myeongdong
Guesthouse

il
20-g

Pacific
Hotel

o
ye-r

Myeong-dong
Cathedral
Seouls most
renowned church
architecture

Toeg

Myeong-dong
Biggest shopping
street in Seoul

Prince Hotel

3 Myeong-dong Cathedral

The most iconic cathedral in Korea, it has


symbolized Korean Catholicism for 110 years. This
majestic wonder is also the first Gothic cathedral in
Korea. 8-minute walk from Exit 5 or 8 of Myeong-

dong Station (Subway Line 4)

18-g
il

Myeong-dong Euljiro
Namsangol Hanok
Village
Look around
old Seoul

-ro

m
Na

Ma

Toegye-ro

09:00-20:00
3-minute walk from Exit 5 of Euljiro
1(il)-ga Station (Subway Line 2) 02-778-0333
2-1 Seoul Global Cultural Center This is where foreign
residents and tourists can get information, participate
in cultural programs, and take advantage of convenient
10:30-19:30
services related to living in Korea.
3-minute walk from Exit 6 of Myeong-dong Station
(Subway Line 4) 02-3789-7961~3

Myeong-dong
7

gye

un

m
ae

Line 4

Myeong-dong Tourist
Information Center, the largest
of its kind in the country,
provides over 400 different
tourist information leaflets.
Visitors can get free access
to the Internet, make online
reservations for accommodation
and performances, and
experience Chroma key
technology. It also features a
tourist complaint center and
a souvenir shop where Seoulthemed souvenirs are available.
The center is located in the
annex of the KEB Hana Bank
(Former KEB Head Office).

5 Namsangol Hanok Village

This ancient village from the Joseon period features


well-preserved hanoks, (traditional Korean houses),
pavilions, and even a pond. After seeing the houses
of the Joseon period, you can partake in traditional
culture experience programs, such as a traditional
wedding ceremony (reservations are required).
Admission: Free
Apr.-Oct. 09:00-21:00, Nov.Mar. 09:00-20:00 (closed on Tuesdays)
Korean,
English, Japanese, and Chinese interpretation is available
(call for schedule)
3-minute walk from Exit 3 or 4 of
Chungmuro Station (Subway Line 3 or 4)
02-2264-4412
http://hanokmaeul.or.kr

CGV (10F,11F)

Free

Toe

ket

6
P.2

Subway

4-1 Lotte Town This is a large shopping district that


houses the world-class Lotte Department Store (flagship
store), duty free shops, Young Plaza, and the luxury brand
Department Store/Avenuel 10:30retailer Avenuel.
20:00, Young Plaza 11:30-21:30, Duty Free Shop 09:3021:00 (open every day) Department Store, Avenuel,
and Young Plaza are closed once a month.
Connected
to Euljiro 1(il)-ga Station (Subway Line 2)
02-771-2500
http://www.lotteshopping.com
4-2 Shinsegae Department Store 4-3 M Plaza (5F,
Haechi hall, Seoul Global Cultural Center)
4-4 Noon Square 4-5 Aland

About 600m

Tabby

Free

Myeong-dong and Euljiro are home to many flagship


department stores and shopping malls where you
can shop at hundreds of stores specializing in
fashion, accessories, and more.

Korea House

5-1

Youngyang
Migliore
Center
Goryeo
Myeong-dong 5
Daeyeongak Days Hotel
Building Myeong-dong

4-2

Myeongdong Kyoja
(Main Store)

M Plaza
4-3

3
Myeong-dong
Cathedral

Mamonde
Myeong-dong
Flagship Store

Amiso (5F)
Haechi Hall (5F)

Overseas
Chinese
Primary School

Post Tower

Myeongdong
Kyoja

1-1 Myeongdong Theater The theater, a Baroque-style


building constructed in 1934 which was recently renovated,
showcases various plays. With its old-fashioned appearance
and auditorium design that narrows the distance between
the stage and the audience, it is considered a mecca
7-minute walk from Exit
for Korean live theater.
6 of Euljiro 1(il)-ga Station (Subway Line 2), Exit 6 of
Myeong-dong Station (Subway Line 4)
1644-2003
http://www.mdtheater.or.kr
1-2 UNESCO House This is UNESCOs Korean office.
Myeong Dong Nanta Theatre and restaurants are also
located in this building.
1-3 Guanqian Street This street, which is home to the
Embassy of China and Overseas Chinese Primary School,
offers visitors a chance to experience Chinese culture
through Chinese dishes and goods.

4 Department Stores and Shopping Malls

Free

UNESCO House

Nanta Theatre
CGV (8F)
(3F)
Embassy of China

Hankookeunhaeng
Junction

2 Myeong-dong Tourist Information Center

Hotel
Seoul
Olive Young
Flagship Store

1-1 Myeongdong Theater


Myeong-dong
Police Box
Jinsadaek

Myeongdong-gil

Noon
4-4 Square

on

ye

13

Osulloc Tea House


(Myeong-dong
Royal
Branch)

Ibis Ambassador
Myeongdong

Myeong-dong
Underground
Shopping
Center

il

-g

n
do

Seoul M
YWCA
Hotel Sky Park Central
(Myeong-dong Branch)
Hadongkwan

Free

Nam
daem
un-ro
7-gil

Line 2

KEB Hana
Metro Hotel Tieholic Bank (Former Korea
KEB Head
Federation of
Office)
Banks

Lotte Department
Store Lotte Duty
Free Shop (9-11F)

Shinsegae
Department
Store

1 Myeong-dong Street

Koreas best-known shopping district, where the


streets are lined with department stores and shops
that sell brand-name cosmetics, clothes, shoes, and
accessories.

Lotte Young
Plaza

Mirae Asset
Center1

Ferrum Tower

4-1

ong 11-g
il

City
Center

Nearby subway stations


2 Euljiro 1(il)-ga
4 Myeong-dong

Myeongd

01

Plan your
trip

http://www.mdsd.or.kr

5-1 Korea House After enjoying various performances,


you can have an opportunity to make kimchi or savor
traditional royal cuisine.

It takes different lengths of time per service (meal,


performance or activity, so make sure to check upon
making a reservation)
3-minute walk from Exit 3 of
Chungmuro Station (Subway Line 3 or 4) 02-2266-9101~3
http://www.koreahouse.or.kr

Shop for Korean cosmetics and accessories at major department stores and duty free shops
Enjoy the hidden history of Myeong-dong and see the changes in lifestyle of Chinese expats in

Korea following the world tour course within the city
Experience the traditions of Korea at Namsangol Hanok Village

24

25

Namdaemun Market
Namsan Mountain

01
City
Center

Nearby subway
stations
4 Hoehyeon

City
H

all

3 Namsan Park

100m
Free

ng 4-gil

Namdaemunsija

)
et

em

ine

ay L

Toegye-ro 4-gil

8-g
il

6gil

Toegye-ro 2-gil

ul

Seo
y
Cit
Wa
any

ll (H
seo

Do
ng)

Millennium Seoul
Hilton Hotel

Namdaemun Market Namsan Mountain


Sungnyemun
Gate
One of the four
old gates in Seoul

Namdaemun
Market
Oldest traditional
market in Seoul

N Seoul
Tower
Take in the
breathtaking view
of Seoul

-gil
Toegye-ro 6ga

ang
Dodong
Samgeori
(Three-Way
Junction)

Sopa-ro

Park
3 Namsan

2 Sungnyemun Gate

4 N Seoul Tower

Standing at 236.7 meters tall,


this is Namsans main tourist
attraction where visitors can
enjoy a complete view of
Seoul. Enjoy the fantastic
laser show and beautiful
nightscape of Seoul from the
observatory on the second
and third floors, or in the
revolving restaurant.

Observatory entry charge: 10,000 (Adults) 8,000


Observatory business hours: 10:00-23:00
(Children)
(Sat. 10:00-24:00), Restaurants 11:00-23:00 (Some
Board Namsam Circular
restaurants: 10:00-22:00)
02-3455-9277
Bus 2, 3 or 5, or Namsam Cable Car
http://www.nseoultower.com

Listed as National Treasure No. 1 in Korea,


Sungnyemun Gate, also called Namdaemun Gate,
served as the main southern entrance of the Seoul
City Wall. Although it was severely damaged by a
fire a few years ago, it was restored to its original
glory in 2013 using traditional techniques.
Free 09:00-18:00 (Jun.-Aug. 09:00-18:30
Nov.-Feb. 09:00-17:30 closed on Mondays)
8-minute walk from Exit 5 of Hoehyeon Station
(Subway Line 4), Exit 4 of Seoul Station (Subway Line 1)
02-779-8547

About 300m

Seoul Tower
4 N
N
About 300m

Baekbeom Square
Seven Luck Casino (1F)

1-1 Sungnyemun Imported Goods Market This is


where shops selling various imported goods, including
kitchenware, accessories, and food products,
are gathered.
1-2 Restaurants in Namdaemum Market There are a lot
of alleys filled with restaurants in Namdaemun Market,
where yachae hotteok (vegetable pancakes), wangmandu
(giant dumplings), kalguksu (noodle soup) and galchijorim
(braised cutlass fish) are especially popular.

-ro
ye
eg

ro

ye
eg
To

Postal Agency

on

SK Namsan
Building

23:00-18:00 (varies per store) (closed on Sundays)


Exit 5 of Hoehyeon Station (Subway Line 4)
http://namdaemunmarket.co.kr

Namsan Cable Car adult round trip 8,500, adult


one-way 6,000, children round trip 5,500, children
Namsan Cable Car 10:00-23:00
one-way 3,500
Exit 1 of Hoehyeon Station (Subway Line 4)
Banporo (towards Namsan no. 3 Tunnel) Use Namsan
Oreumi Namsan Oreumi You can go up to the hill of
Namsan comfortably with the slope elevator.
Daytime: 02-753-2403, Nighttime: 02-757-1308
http://www.cablecar.co.kr

To

w
Sub

Lumia Hotel

Namsam
City Hotel

tati

ul S

Seo

1 Namdaemun Market

Namdaemun market is the largest market in Korea.


Countless shops and street stalls line its alleys,
selling clothes, household items, and food. Since the
market is famous for its low prices and hospitality,
almost half of Seouls foreign tourists pay it a visit.

eh
Ho

Market Entrance

About 400m

Palace Hotel

ye

Womens Clothing
Shopping Center
Free

6-gil

on

Entrance

Culture Station Seoul


284 284

ye-ro

Toeg

(N

7 Market

da

Accessory
Shopping Center

( eong
P.24 My 2

un

Market Entrance

Fashion City

Embassy of
Sweden (8F)

)
-dong 1

am

Mano Accessory
Shopping Center

24 guesthouse
Myeongdong Town 7
6

rk

Market Entrance

Market
Entrance

Clothing
Shopping
Center

Messa

Sambu Building

Ma

Namdaemunsijang
2ga-gil

Namdaemunsijang 4-gil

Eatery Alley

Namdaemunsijang 2-gil

Sowol-ro

1-2

Jungang
Clothing
Shopping Shopping
Center
Center
Daedo
Shopping
Center

Jinjujip

Samik Fashion
Town

Namdaem
unsijang
10-gil

1 Market Entrance

Free

Free

Childrens

2 Sungnyemun Gate

Lotte
Insurance
Building

g-gil

Namdaemunsijang 8-gil

Market

1-1
Sungnyemun Imported
Goods Market

Nammuntobang
chueotang

nsijan

aemu

Namd

1 Namdaemun

2 Market Entrance

Sungnyemun Ogeori
(Five-Way Junction)

This park is home to many popular tourist


attractions, including N Seoul Tower, Palgakjeong
Pavillion, Namsan Botanical Gardens, and the
National Theater of Korea, not to mention the
leafy park itself.

mun-r

ae
Namdaemun-ro
Namd
Underground
Shopping
3 Market Entrance
Center

P.22

50

Sub
way

Line

Plan your
trip

5 Culture Station Seoul 284 284

Having opened in 2011, the Culture Station


Seoul is a multipurpose cultural space in the
remodeled old Seoul Station, which was built 90
years ago. It holds various exhibitions of Korean
contemporary art, screens art films, and hosts
musical performances.
Free
10:00-19:00 (closed on Mondays)
Exit 2
02-3407-3500
of Seoul Station (Subway Line 1 or 4)
http://www.seoul284.org

Tour Namdaemun Market, where you can buy everything from traditional arts and crafts to
cameras and glasses
Explore great restaurants in the eatery alleys of Namdaemun Market
View a panorama of Seoul from the N Seoul Tower observatory


26

27

Walk through Ancient Palaces that Breathe History

Palace Quarter

Area

Gwanghwamun / Cheonggyecheon Stream Jongno /


Insa-dong / Samcheong-dong Bukchon

Highlights
Gyeongbokgung Palace Gyeongbokgung Palace, which is translated as greatly blessed, is
the largest and the most majestic of the five ancient palaces that remain in Seoul today. (p.31)
Cheonggyecheon Stream The restored ecological stream that stretches from Gwanghwamun
to Dongdaemun is all the more beautiful when lit up late at night. The Seoul Lantern Festival,
which opens in November, is one of the sights you should not miss while visiting Seoul. (p.33)
Insa-dong Shop for beautiful crafts and souvenirs in the craft workshops and galleries, or visit
traditional tea shops to try traditional Korean teas. (p.35)

What to do
Temple Life at Jogyesa Temple Experience the life of a Buddhist monk at Jogyesa Temple, where you can participate in
meditation, lotus lantern making, and enjoy a meal from an alms bowl. (p.35)

Gwanghwamun Square
Gwanghwamun Gate is the main gate of Gyeongbokgung Palace and is located at the northern end of
Sejongdaero street. The street, the widest in Korea, is 100 m wide and 600 m long. At the center of
Sejongdaero Street, there is Gwanghwamun Square where statues of Admiral Yi Sunshin and King Sejong
can be seen. Sejongno Park is located across the street, where you can see calligraphers showcase their
talents at Hangeul Geulja Madang.
Exit 2 of Gwanghwamun Station (Subway Line 5 ), Exit 5 of Gyeongbokgung Station (Subway Line 3 )

Insa-dongSamcheong-dongBukchon Hanok Village


Insa-dong and Samcheong-dong are where you can see old Seoul. The alleys and street of Insa-dong
are lined with craft workshops, galleries, and traditional tea houses, which are housed in remodeled
hanoks. Over 900 hanok houses are located in Bukchon Hanok Village.
Insa-dong : 7-minute walk from Exit 6 of Anguk Station (Subway Line 3 )
Samcheong-dong : 15-minute walk from Exit 2 of Anguk Station (Subway Line 3 )
Bukchon Hanok Village : 10-minute walk from Exit 2 of Anguk Station (Subway Line 3 )

Bukchon Eight Views Stroll through Bukchon Hanok Village and explore Bukchons eight beautiful sites. This is where
you will also have an aerial view of Changdeokgung Palace, which is a designated UNESCO World Heritage site. (p.37)

Local Tips
Remember to visit Gyeongbokgung Palace and Changdeokgung Palace in spring and autumn, when the two palaces
are open to the public at night. The night tour of the palaces requires advanced reservation. The beautiful palace
lights will make your night visit a special and memorable occasion.
Insa-dong is usually a heavy-traffic area, but it is vehicle-free on weekends. If you want
a stress-free tour of the area, the best time to visit is early on weekend mornings.
SamcheongGak
0

Cheonggyecheon Stream

Cheongunhyoja-dong

Hyehwa-dong

600m

15-minute walk from Exit 5 of Gwanghwamun Station (Subway Line 5 )

Samcheong-dongBukchon
300

The Cheonggyecheon is a 10.84 km-long waterway flowing from the south of Gwanghwamun Square
to Dongdaemun, passing under historic structures and through present-day Seoul. Originally a popular
laundry spot and playground, it has now become a popular area for Seoul citizens to relax at. Take a
break from your busy itinerary and read the historical plaques at the 22 bridges spanning the stream.

Suggested Itinerary

Tongin Market Tongin Market is about 10 minute-away from Gyeongbokgung Station. The market is famous for various
types of food such as fried tteokbokki and take-out restaurants. You can take out the food and move to Suseong-dong
Valley by bus to enjoy a light stroll.

Durations may vary depending on the itinerary and mode of transportation.

Tongin market

Changdeokgung
Palace

Hyehwa

Anguk

Gyeongbokgung
Palace

Daehak-ro

ung-ro

Gwanghwamun

yeongg

Changgyeonggung
Palace

Changg

-ro
Jahamun

Bukchon Hanok Village

Gyeongbokgung

Gwanghwamun
Square (50 mins)

Tour Gyeongbokgung Palace


and the National Palace Museum
of Korea (2 hours 30 mins)

Tour Insa-dong and


have lunch (2 hours)

Jongmyo
Shrine

Sejong Center for the


Performing Arts

Gwanghwamun

Jongno 5(o)-ga
Jonggak

Jongno 3(sam)-ga

Insa-dong

Enjoy the night scene


of Cheonggyecheon
Stream
(1 hour 30 mins)

Take a subway to the


Take a walk around
Cheonggyecheon Stream (10
Bukchon Hanok
mins) Exit 5 of Gwanghwamun Village (1 hour)
Station (Subway Line 5)

Experience a traditional
craft workshop in
Samcheong-dong (40 mins)

Strea

Euljiro 3(sam)-ga

Seoul City Hall


Euljiro 1(il)-ga
City Hall

cheon

nggye

Cheo

Cheonggyecheon
StreamJongno

Euljiro 4(sa)-ga

Myeong-dong Cathedral

il-r

ng

To

Myeong-dong

Chungmuro

Jangchung-dong

Palace
Quarter

Geunjeongjeon

1-2

75


About 600m

National Folk
Museum of Korea

Hyoja-ro

150m

1 Gyeongbokgung Palace

Gamrodang
Entrance

Heungnyemun Gate
Tongui
Police Box

1-1

Entrance

National Palace
Museum of Korea

Govern
Complex-S ment
eoul

Dongsipjagak
Gwanghwamun Gate

Sajik-ro 8-gil

Government
Complex-Seoul

Sejong-daero 23-gil

-ro
il

9-g

Gyeongbokgung
Palace

Gwanghwamun
Square

Beautiful palace of
the old royalty

Seouls most renowned


cultural square

Sejong-ro
Junction

Taipei
Mission in
Korea

Free

Subway Line 1

3 Sejong Center for the

Le Meilleur
Jongno
Town

Performing Arts

This is one of Koreas biggest theaters hosting not


only performances but also exhibitions and cultural
experiences. The facilities at the center include
an art museum, a small gallery, a chamber music
concert hall, a medium-sized theater, and a large
theater that can seat over 3,000 people.

P.32 Jongno

Ilmin Museum of Art


KEB Hana Bank
Free

Dongwha Duty
Free Shop (B1-3F)

Seoul City Tour


Bus Platform

Cheonggye
Plaza

Mojeongyo Bridge

National Museum of
Korean Contemporary
History
Take a look at Koreas modern,
contemporary history

Kyobo Book Centre (B1)

P.22 City Hall

Seouls most
renowned cultural
performance hall

Gwanghwamun

Sejong Center for


the Performing Arts

Subway Line 5

Embassy of Australia
(19F) Embassy of
Finland (18F)

Contemporary History

Free
09:00-18:00 (09:00-21:00 on Wednesdays and
Saturdays, closed on Mondays, January 1st)
English,
Japanese and Chinese language services are available
upon group reservation
5-minute walk from Exit 2 of
Gwanghwamun Station (Subway Line 5)
02-3703-9200
http://www.much.go.kr

an

Four Seasons
Hotel Seoul

5 National Museum of Korean

6 Cheong Wa Dae Sarangchae

Embassy of
Austria (21F)

n
mu

Exit 8 of Gwanghwamun Station (Subway Line 5)

Exit 2 of Gwanghwamun Station (Subway Line 5), Exit 5


of Gyeongbokgung Station (Subway Line 3)

Sejongno 119
Fire Safety Center

Jong-ro 3-gil

Gwanghwamun (Sejong Center for the


Performing Arts) ()
Sae

4 Hangeul Gaon-gil
Sinanchon

Free

KEB Hana Bank 1

Street

2 Gwanghwamun Square

Jongno-gu
Office

This 555-meter-long, 34-meter-wide square is in front


of Gwanghwamun, the main gate of Gyeongbokgung.
Statues of Admiral Yi Sunshin and King Sejong, two
of the most respected historical figures in Korea, are
situated in Gwanghwamun Square.

Olleh Square

Free

KEB Hana Bank

Embassy
of Ireland
(13F)

5-gil

The Story of King SejongThe 3-1


Story of Admiral Yi sunshin
Seolgaon

Sejong-daero

Sejong Center for the Performing Arts

National Tax
Service

-ro

Embassy of
the United
States

-gi

5ga

4 Hangeul Gaon-gil Street

Gaon is an old Korean word meaning center or in


the middle. The street is home to the headquarters
of the Korean Language Society, the site of Hangeul
scholar Ju Si-gyeongs residence, and Hangeul 10
Madang, as well as interesting stories about Hangeul.

A museum of modern and contemporary Korean


history spanning from the late 19th century to the
establishment of the ROK government and the Seoul
Olympics.

Jong

Gwanghwamun
Square

-ro 5-gil

-ro

an

n
mu

http://www.nfm.go.kr

Embassy of Japan

Museum of Korean
5 National
Contemporary History

Sejongno
Park

National Folk Museum of Korea

02-3704-3114

Gwanghwamun
Citizens Square

Underpass

Ministry
of Foreign
Affairs

1-2
Free

Jong-ro 1-gil

Sae

Saemunan

Pyeongando
Chapssal Sundae

P.34 Insa-dong

3
Subway Line

Gwanghwamun Samgeori
(Three-Way Junction)

Saemunan-ro 5-gil

Hyundai
Securities

Adults (19-64) 3,000 Youth (7-18) 1,500


Mar.May, Sept.-Oct.09:00-18:00, Jun.-Aug. 09:00-18:30, Nov.Feb. 09:00-17:00 (closed on Tuesdays) Ongoing events:
Sumunjang changing of the guard ceremony (twice a
day/10:00, 14:00) Gwanghwamun changing of the guard
ceremony (twice a day/11:00, 13:00) English and Japanese
guides: 3 times a day, Chinese guides: 4 times a day (inquire
about available times)
5-minute walk from Exit 5 of
Gyeongbokgung Station (Subway Line 3)
02-3700-3900
http://www.royalpalace.go.kr
1-1 National Palace Museum of Korea
02-3701-7500 http://www.gogung.go.kr

Ticket Office

5
Junction
Gyeongbokgun
g (Government

( Complex-Seoul)
6
)

1 Gyeongbokgung Palace

Gyeongbokgung Palace was the first royal palace


built in the Joseon Dynasty and is where the Joseon
Dynastys 500-year history began. The largest
of the five grand palaces remaining in Seoul,
Gyeongbokgung Palace provides a glimpse into
Joseons royal culture, palace life, and architecture
through the Geunjeongjeon, Gyeonghoeru Pavilion,
and other structures. You can learn more about the
royal culture at the National Palace Museum and
about the historical living conditions of Koreans at
the National Folk Museum of Korea.

Samcheong-dong P.36 Samcheong-ro

6 Cheong Wa Dae Sarangchae

Exit 1 or 8 of Gwanghwamun Station (Subway Line 5)


02-399-1114~6 http://www.sejongpac.or.kr
3-1 The Story of King SejongThe Story of Admiral
Yi sunshin Exhibitions about the lives and achievements of
King Sejong and Admiral Yi Sunshin Free Mar.-Oct.
10:00-21:00, Nov.-Feb. 10:00-20:00 (closed on Mondays)
02-399-1114~6 http://www.sejongstory.or.kr

Nearby subway stations


3 Gyeongbokgung
5 Gwanghwamun

Gwanghwamun

02

Cheonggyecheon-

Plan your
trip
ro

Cheong Wa Dae Sarangchae is where visitors


can learn about former presidents lives and
administrations, as well as Korean culture. On the
first floor, there are attractions such as the Special
Exhibition Hall that holds various exhibitions all
year round, the Korean Culture Exhibition Hall,
and Korean Food Promotion Hall. On the second
floor, Cheong Wa Dae Hall introduces Cheong Wa
Dae and Korean presidents, and Haengboknuri Hall
introduces the vision of the Korean government. A
souvenir shop that features Seoul-themed souvenirs
is also located in the building.
Free 09:00-18:00 (closed on January 1st and Mondays)
10:00, 14:00 English, Chinese guided tours, 12:00, 16:00
Japanese guided tours
12-minute walk from Exit 4 of
Gyeongbokgung Station (Subway Line 3)
02-723-0300
http://www.cwdsarangchae.kr

Hop on the Seoul City Tour Bus and view Seouls famous tourist stops along the way

Learn more about modern Korean history at the National Museum of Korean Contemporary History
Enjoy a walk through nature and skyscrapers from Gwanghwamun Square to Cheonggye Plaza

30

31

Cheonggyecheon
Stream Jongno

02
Palace
Quarter

0
g

don

A beautiful ecological
stream

P.3

Silver Cinema (4F)

Jongno 3(sam)-ga (Tapgol Park)


3()
4

ol
(Tapg
m)-ga )

o 3(sa
Jongn ) 3(
Park

Donhwamun-ro 11-gil

Line

Nakwon Music Mall


Fraser
Suites

Jongmyo Shrine

Daegaksa
Temple

Donhwamun-ro 10-gil

Sub

way

Line

o
g-r
Jon gil
17-

Jongno 119
Safety Center

3 Tapgol Park

Lotte Cinema
Piccadilly

2-1

This is a Confucian shrine where the memorial


tablets for the kings and queens of the Joseon
Dynasty are kept and memorial services are held. It
was designated as a UNESCO World Heritage site
in 1995. Jongmyo Jerye, the memorial service held
every May since 1464, is one of the oldest ancestral
rites held today, and was designated as one of
the Masterpieces of Oral Tradition and Intangible
Heritage of Humanity by UNESCO in 2001. A guided
tour with some restrictions is available throughout
the week, except for Saturdays and the last
Wednesday of each month, when visitors can tour
the area on their own.

100m

Tapgol Park
A historical spot
of the
independence
movement

Cheonggyecheon
Stream

il
ro 10-g
Yulgok-

gil
lasul

50

A shrine that used to


hold rituals for past kings
and queens

1 Jongmyo Shrine

o
Se

Donh

Jongmyo Shrine

aIns

2 3 Euljiro 3(sam)-ga

.3
ce P
ay
g Pala
Subw
kgun
gdeo
n-ro
Chan
wamu

Tteok

Cheonggyecheon StreamJongno Museum

Nearby subway stations


1 3 5 Jongno 3(sam)-ga

Adults (over 19) 1,000 Youth (7-18) 500 Saturdays


and last Wednesdays of month (self-guided tour) Feb.-May,
Sep.-Oct. 09:00-18:00, June-Aug. 09:00-18:30 Nov.-Jan.
09:00-17:30 (closed on Tuesdays)
Weekdays, Sundays,
and national holidays (guided tours with some restrictions)
Korean: 8 times a day (Mar.-Sep. 9 times a day) Japanese:
8 times a day (Mar.-Sep. 9 times a day). English: 4 times a
day. Chinese : 3 times a day (inquire about available times)
5-minute walk from Exit 11 of Jongno 3(sam)-ga Station
(Subway Line 1), Exit 8 of Jongno 3(sam)-ga Station (Subway
Line 3 or 5) 02-765-0195 http://jm.cha.go.kr

9 Jongno Jewelry
Shopping Street

Entrance Wongaksabi Monument

) 3()
Jongno 3(sam)-ga (Tapgol ParkP.40 Dongdaemun Market

Free

Samilmun Gate
Jong-ro

Supyo-ro

18-gil

Seoul Youth
Center

Samil-daero 12-gil

Euljiro 3(sam)-ga 3

12

11

3
Euljiro 3(sam)-ga

Subway Line 2

Free
Free

Eulji-ro 11-gil

Eulji-ro 9-gil

P.24 Myeong-dong

KEB Hana Bank

Free

ge

Signature Tower

Ch

Gwansugyo Brid

Free

Seoul Lantern
n-ro Festival Venue
eonggyecheo

Chungmu-ro 9-gil

Supyogyo Bridge

Free

Cheonggye 3-ga
Junction

10

Free

http://seoullantern.visitseoul.net

3 Tapgol Park

This is the historic site where 33 representatives


of the March 1st Movement of 1919 recited the
Korean Declaration of Independence from Japan
and shouted all hail independence. In the park, the
ten-story stone pagoda from Wongaksa Temple,
the countrys National Treasure No. 2, and the
Wongaksabi Monument, Treasure No. 3, remain as
they did in ancient times.
09:00-18:00 5-minute walk from Exit 1 or 5 of Jongno
3(sam)-ga Station (Subway Line 1, 3 or 5)

12

Central Hotel

Hotel
Venue G

2 Cheonggyecheon
Stream

13

Seoul Cinema

SaChoom Theater (4F)


BIBAP Theater

Pagoda
Academy
Jongno Tower

14

Jong-ro 22-gil

16-gil

Samil-daero Samilgyo Bridge

4-2

15

11

Donhwamun-ro

Jong-ro

4-1

Supyo-ro

Samil-daero 20-gil

24 guesthouse
Insadong

10

ro 15
-gil

P.30

Eulji-

Subway Line 1
Gwanghwamun

Cheonggyecheon Stream Seoul Lantern Festival


A hallyu festival that highlights the cultural heritage of
Korea, including its folk culture, gimjang (making kimchi),
and royal culture, through lanterns made of beautifully
colored hanji, traditional Korean paper. Held every year in
November.

2 Cheonggyecheon Stream

Wall of Hope A wall made of 20,000 tiles on which the


hopes of citizens are written.
Wall of Proposal A screen on which you can propose
to your loved one. Anyone can use it with advance
reservation. http://propose.sisul.or.kr
Cheonggyecheon Museum This is where you can learn
about the Cheonggyecheon Stream restoration process,
what Cheonggyecheon Stream was like before the
restoration, and how it was transformed after restoration.
Free
Weekdays 09:00-19:00, Weekends & national
holidays Mar.-Oct. 09:00-19:00, Nov.-Feb. 09:00-18:00 (closed
on Mondays, January 1st)
Exit 4 of Jegi-dong Station
(Subway Line 1), Exit 5 of Yongdu Station (Subway Line 2)
02-2286-3410 http://cgcm.museum.seoul.kr

4 Nonverbal Performance Venues


Enjoy diverse genres of performances such as


samulnori, jazz, hiphop, break dancing, a cappella
concerts, and drawing exhibitions at dedicated venues.
Visitors are sure to have a great time wholeheartedly
experiencing the passion of the performers and the
inspiration and fun that they bring.
SaChoom Theater Dance, If you love
02-3676-7616~7 http://www.sachoom.com

4-1

BIBAP Theater Bibap


http://www.bibap.co.kr

4-2

02-766-0815

Take a stroll along the walking path at the Cheonggyecheon Stream that stretches from

This is a 10.84 km-long stream flowing from


Gwanghwamun to Dongdaemun. In 2005, it
was transformed into an ecological park after a
restoration project that took three years. Visitors
can take a stroll down the walking path along
Cheonggyecheon Stream and enjoy the night view
of the area and the 22 bridges that shine under
fantastic lighting. The Seoul Lantern Festival is
held here for two weeks in November featuring
thousands of lanterns along the stream.

Plan your
trip

Gwanghwamun to Dongdaemun Market


Enjoy the night view at Cheonggyecheon Stream and the 22 bridges that shine under fantastic lighting
Enjoy various nonverbal performances

32

33

Insa-dong

02

Palace
Quarter

0
100m

Unhyeongung
Palace

Insa-dong

Hyangga

A traditional
cultural street with
lots to see

House where King


Gojong spent his youth

Jogyesa
Temple

The New Year bell-tolling Temple that represents


ceremony venue
Korean Buddhism

cheo

Sam
ong

ng-d

Anguk-dong
Post Office

P.36

1 Insa-dong Street

The Korea-Arab
Friendship Society

1-3

In

Center
1-1
Knife
Gallery
Insa-dong P.R Center

Ujeongguk-ro

Jogyesa
Temple

Duksung Womens
University Jongno
Campus
aero
amil-d

ad

on

ICON

il
ng 10-g

Insado

n
ado

Ins

Insa-dong
Junction

-gil

g7

don

Insa

ng
ado

gil
g 4-

il

5-g

Hanuso

Free

Ins

Subway Line 5

Center Mark Hotel

il

28-g

Silver
Cinema (4F)

Jon

g-

Insa

Jon
g-r

o9

-gi

P.24 Euljiro

3-gil
dong

Ujeongguk-ro

Jongno 1-ga
Junction

Jewelry Wholesale
Market

YMCA Tourist
Hotel

Bandi & Lunis (B2)


3

11

10

12

Jonggak

4 Bosingak

Belfry

Jong-ro

ro

17

4 Bosingak Belfry

-g

Tapgol Park P.18

Entrance

Jongno Tower
3-1

ro
yo-

Hanaro Heogwan
Samil-daero

Seoul Art Center


Gongpyeong
Chohyung Gallery
Gallery

09:00-19:00 (closed on official national holidays)


02-2031-2000

Sup

Beautiful Tea
Museum
Misanyo

Jogyesa
Temple
Junction

[Traditional Handicraft Shops]


Various cute household items and traditional handicrafts
are sold in Insa-dong. A wide variety of souvenirs, such
as antiques, hanboks, and cellular phone straps, are also
available for purchase.

Nakwon
Music Mall

Fraser
Suites

Free

ero

il-da

Sam

3-1 Templestay Information Center Find out about various


temple stay programs, as well as traditional culture and
temple food experiences.

Sam

gil

3 Jogyesa Temple

This is one of Koreas most famous Buddhist


temples. It offers temple life and temple stay
programs for foreigners. Each year on Buddhas
birthday, the Yeon Deung Hoe (Lotus Lantern
Festival) begins from here and continues around
Jongno and Insa-dong.
Free 7-minute walk from Exit 6 of Anguk Station
(Subway Line 3) 02-768-8600
http://www.jogyesa.kr

Crown Hotel
Nagwon-dong
gil
30Tteokjeon
ero
a
Alley
d
il-

Doore

g-

KEB Hana Bank

Aventree
Hotel Jongno

1-3 Ssamzigil This is a multi-cultural space where visitors


can shop for a wide variety of traditional arts and crafts.
Various exhibitions and performances are available as well.

10:30-20:30 (some shops-22:00)


http://www.ssamzigil.co.kr

Yongjung Collection

Ins

Fortune
Hostel

32-gil

gil
11- 1-2
ng Gana Insa Art

o
sad

Free Apr.-Oct. 09:00-19:00,


Nov.-Mar. 09:00-18:00 (closed on Mondays)
MP3 player containing descriptions in English, Japanese
and Chinese can be rented (Not free)
Exit 4 of Anguk Station (Subway Line 3)
02-766-9090 http://www.unhyeongung.or.kr

Palace

Suun Hall
The Central
Temple of
Cheondogyo
Hanul Poong-Kyoung

Ssamzigil

2 Unhyeongung

Kyungin Museum
of Fine Art

Gogung

7-minute walk from Exit 6 of Anguk Station (Subway


Line 3)
1-1 Insa-dong P.R Center
Weekdays 09:30-18:30, Weekends & national holidays
10:00-18:00
1-2 Gana Insa Art Center
Free 10:00-19:00 on Weekdays 02-736-1020

2 Unhyeongung Palace

This was the private residence of Heungseon


Daewongun, the father of Emperor Gojong (18521919). Special exhibitions on traditional culture, and
events such as a royal costume experience program,
are held each month.

Entrance

ro

3-1

This is a street showcasing traditional Korean


culture with antique art and book stores, traditional
teahouses, and craft shops. It is Seouls leading
gallery street as it has long been home to various
art galleries.

Relic Museum

-dae

Mokin
Museum

ro

ok-

Yulg

Samil

Violet Gallery

Templestay
Information Center Topohaus

Subway Line 3

Embassy of Japan
Public Information and Cultural Center

Free

P.36 Changdeokgung Palace

Seoul Senior
Welfare Center
Jongno Ssangin Gallery
Police Station Gallery
MIZ

Sosim
The
Dongduk
Art Gallery
(B1)

KEB Hana Bank

Anguk-dong
Junction
Gwanghwamun
P.30
Aleum
Hostel

gu

An

Hyundai
Wonseo Park

Sanneri
n-ro
cho
Buk

Bosingak
Belfry

1 Insa-dong Street

Gyedong-gil

50

.36
on P

Insa-dong

3 Anguk

h
Bukc

Constitutional
Court of Korea

Free

Nearby subway stations


1 Jonggak

Wongaksabi
Monument

il

[Traditional Korean Dishes and Traditional Teahouses]


There are a lot of teahouses and hanjeongsik (traditional
Korean menu) restaurants with traditional interiors in Insadong. Snack carts selling temple food and time-honored
snacks, including kkultarae (honey skein) and tteok (rice cake)
on the streets, add to the unique atmosphere of the area.

Samilmun
Gate
Jongno 2-ga
Junction

Free

Subway Line 1

Shrine
P.32 Jongmyo

During the Joseon period, the Bosingak bell


was rung to announce the time. This practice is
reenacted daily, to this day. A bell-tolling ceremony
is held on January 1 to mark the new year.
Exit 4 of Jonggak Station (Subway Line 1)

Shop for a wide selection of souvenirs, such as antiques, hanboks, and traditional arts and crafts

Plan your
trip

that only Insa-dong can offer

Taste traditional Korean teas and dishes at tea shops and restaurants
Experience temple life at Jogyesa Temple

34

35

Samcheong-dong
Bukchon

02
Palace
Quarter

Nearby subway stations

3 Anguk

g
on
kje
lga n )
Pa avillio Area
P est
(R

Samcheong Park

100

5 SamcheongGak

200m

A famous old palace


with great architecture

Samcheong-dong
A street where tradition
and modernity are well
harmonized

Street
3 Samcheong-dong

A street full of traditional


Korean houses, depicting a
scene of old Seoul

Moonshot

Samcheongdong Sujebi

Gallery Doll

Changdeokgung Palace
Bukchon-ro

Heartist

Bukchon Museum
Old Fragrance
Asian Art
Museum
Lyanature
Jilkyungyeewooriot
5

Cul
ture

Free

The Han Sang Soo


Shim Hwa Sook
Embroidery Museum Hanji Workshop
DIA
Gallery

Sa
mc
he
on
g-d
ong

Gallery Biim Woori Bitkkal Gahoe


Workshop Museum
Bukchon Chogo
Dongrim Ribbon
Workshop
Workshop
National
Jeongdok
Bukchon Hanok 4-1
Folk
Samcheong
Gallery
Public Library
Guesthouses
Museum Jinsun
Police Box
Bukchon
of Korea
World Jewellery Museum
Art Center
Kukje Gallery
Chung
Won San

THAVMA
Art Sonje Center
3-1

Samcheong-ro

National Museum of
Modern and Contemporary
Art, Seoul

Gallery Dam

Tea Guesthouse

Constitutional
Court of Korea

2 Changgyeonggung
Palace

About 800m

Kumho Museum of Art


Anguk-dong
Post Office
1
Gwanghwamun P.30
6

3 Samcheong-dong Street

Bukchon
Embassy of
Traditional
Portugal
Culture Center
Bukchon Art

Hanok Homestay
Information Center

Sanneri
2

An

k
gu

Jongno Police
Station

Changgyeonggung is a palace that symbolizes the


filial piety of King Seongjong, the ninth king of the
Joseon Dynasty, who built the palace and dedicated
it to the wives of the three preceding kings. Visitors
can learn about the palaces history and appreciate
the periods outstanding architectural aesthetics
throughout the palace, particularly in the main gate,
Honghwamun.

10-minute walk from Exit 2 of Anguk Station (Subway


Line 3) http://bukchon.seoul.go.kr
Bukchon Eight Views 1 Overview of Changdeokgung
Palace 2 Wonseo-dong Gongbang-gil 3 Gahoe-dong
no.11 area 4 Gahoe-dong no.31 hill 5 Gahoe-dong
streets (downhill) 6 Gahoe-dong streets (uphill)
7 Gahoe-dong no. 31 8 Samcheong-dong stone stairs
Hanok Homestay Information Center It promotes hanok
tourism by providing information on hanok guesthouses in
Seoul. 02-742-9987
4-1 Bukchon Hanok Guesthouses
4-2 The Woorizip Hanok Stay Bukchon Traditional
Workshop Workshops working with hanji (traditional Korean
paper), kites, embroidery, knots and lacquer crafts.

Museum of
Korean Art

The Woorizip 4-2


Hanok Stay

Adults 1,000 English, Japanese, and Chinese guided


tours are available twice a day 15-minute walk from Exit
3 or 4 of Hyehwa Station (Subway Line 4) 02-762-4868
http://cgg.cha.go.kr

Think Museum

Hall
Hyundai
Wonseo
Park

Embassy of Poland

Gallery Hyundai

Rhee Kitai
Traditional
Folk Kite
Workshop

Lacquer Workshop
Chilwon
Insa Art
Space

Jeonda

Lacquer
Workshop

2 Changgyeonggung Palace

This district between Gyeongbokgung and


Changdeokgung Palace is packed with over 900
hanoks, traditional Korean houses. Members of the
royal family and aristocrats lived here during the
Joseon period. It retains the citys old appearance;
thus, it has become a popular filming location for
movies and TV dramas. As it is still a residential area,
visitors are requested to be respectful of residents.

Seoul Guesthouse

Myeongin
Bang
Museum
Rak Ko Jae Boutique
Hanok Hotel

Hakgojae Gallery

Museum of
Humanities

Bukchon
Jeotdae
(Flute)
Workshop

3-1 National Museum of Modern and Contemporary Art,


Seoul This museum showcases a wide range of modern art.
It is a cultural complex art center with various facilities such
as a digital information hall, multi-project hall, and cinema.
Combined entry ticket 4,000 10:00-18:00 Tue. Thu.
Fri. Sun., 10:00-21:00 Wed. Sat. 15-minute walk from
Exit 1 of Anguk Station (Subway Line 3) 02-3701-9500
http://www.mmca.go.kr

4 Bukchon Hanok Village

4 Bukchon Hanok Village

Haneul Mulbit
Workshop

Stre
et

The Cyber University of


Korea

University of Embassy of
North Korean Vietnam
Studies
Samcheong-dong
Korea
Post Office
Banking
Institute

Second best
restaurant in
Seoul

Free

Adults 3,000 (Free for under 6 and over 65)


Feb.-May.Sep.-Oct. 09:00-18:00, Jun.-Aug. 09:00-18:30,
Nov.-Jan. 09:00-17:30 (closed on Mondays)
Changdeokgung garden viewing service operates on a
separate schedule (reservation online or on site)
English guided tours are available twice a day, Japanese
guided tours are available once a day and Chinese guided
tours are available twice a day 5-minute walk from Exit 3
of Anguk Station (Subway Line 3) 02-762-8261, 9513
http://www.cdg.go.kr

Bukchon Hanok
Village

The Board of Audit and


Inspection of Korea
Owl Museum

Originally built in 1405 as a detached royal villa in


the Joseon Dynasty, it is considered the most wellpreserved royal residential palace from the Joseon
period. With its perfect harmony with nature, it was
added to the UNESCO World Heritage List in 1997.

Changgyeonggung
Palace

Changdeokgung
Palace
An old palace with
a beautiful garden

About 1.5km

Gallery Young

1 Changdeokgung Palace

Samcheong-dongBukchon

Yulgok-ro

Relic Museum
Unhyeongung
Palace P.34

Ticket
Office

15-minute walk from Exit 2 of Anguk Station (Subway


Line 3)

Subway Line 3
Beewon
Guesthouse

Traditional Korean houses and modern buildings


exist side-by-side, creating unusual scenes.
Contemporary restaurants and wine bars have been
established in traditional houses along with galleries,
designer shops, specialty shops and themed
museums.

Plan your
trip

5 SamcheongGak

SamcheongGak is home to six hanok houses at the


foot of Bugaksan Mountain. Here you can taste
traditional Korean dishes and teas while watching
Korean dance performances in an elegant atmosphere.
Visitors are encouraged to stroll along the walking trail
of Seoul City Wall, which stretches from Waryong Park
all the way to SamcheongGak restaurant.
Free shuttle bus available at Exit 6 of Anguk Station (Subway
Line 3) 02-765-3700 http://www.samcheonggak.or.kr


Visit the UNESCO World Heritage-listed Changdeokgung Palace and Secret Garden
Visit craft workshops, galleries, and cafes in remodeled traditional hanok structures

Visit the eight most beautiful sites in Bukchon as selected by the Seoul Metropolitan Government

36

37

Streets Perfect for Shopping and the Arts

Dongdaemun Market / Daehangno

Seoul City Wall Sunseong-gil Trail Take a walk along the Seoul City Wall - Sunseong-gil Trail from
Dongdaemun to Naksan Park and Hyehwamun Gate. This is the best walking trail to reflect on the
history of Seoul and to have a full view of the city. (p.43)
Ihwa Maeul This is a neighborhood that has transformed itself into a picturesque landscape
through the Naksan Public Art Project. Colorful murals painted on walls, stairways, and handrails bring vitality to the entire
village of Naksan. (p.43)

What to do
Street Performances at Marronnier Park When you are at Marronnier Park, you can immerse
yourself in the performances of young street artists. This park is called Montmartre in Seoul. You
can get a hand-drawn portrait of yourself done by one of the many artists here. (p.43)

Fashion Malls at Dongdaemun Market


Dongdaemun market started as a market near Heunginjimun Gate (Dongdaemun Gate) hundreds of
years ago during the Joseon era. It has now become Seouls most iconic fashion town, thriving with
many wholesale and retail shopping malls and clothing stores. This market is leading fashion trends,
not only in Seoul but also in Asia.
5-minute walk from Exit 8 of Dongdaemun Station (Subway Line 1 or 4 )

Heunginjimun Gate night view When night falls, the sparkling neon signs of the surrounding
shopping town creates a beautiful night view of Heunginjimun Gate. Taking a photo after a full
day of shopping is a must. (p.41)
Gwangjang Market Eatery Alley One of the most popular street foods in this eatery alley is Mayak gimbap, which is served
and enjoyed with a spicy mustard dipping sauce. Other popular dishes include bindaetteok and yukhoe, a dish of shredded
and seasoned raw beef. (p.41)

< / >

Opened in 2014, Dongdaemun Design Plaza (DDP) was designed by the world-renowned architect Zaha
Hadid and has become the most recognizable structure in Dongdaemun. The glistening exterior of the
DDP is made of 45,133 aluminum panels, none of which are the same shape.
3-minute walk from Exit 1 or 2 of Dongdaemun History & Culture Park Station (Subway Line 2 , 4 or 5 )

with Seoul
Dongdaemun History & Culture Park has historical relics<associated

> City Wall, all of which were
excavated from the ancient site near Dongdaemun Stadium.

Seongbuk-dong
Hansung Univ.
Daehangno
Hyehwamun
Gate

300

Bomun

un

g-

600m

Exit 1 of Hyehwa Station (Subway Line 4 )

Look around at the diverse items from local artists at Dongdaemun Design Plaza (DDP) and also enjoy Dongdaemun Fashion
Town, the mecca of shopping. At night, Heunginjimun provides marvelous landscapes.

Daehangno Street
The walking trail, Sunseong-gil, at Seoul City Wall, a fortress wall that connects the four major gates of
the city, is a must-see site in the area. Sunseong-gil begins at Heunginjimun Gate and proceeds to Naksan
Park and Hyehwamun Gate and is the best place to get a full view of Seoul today. When you arrive at
Naksan Park, you will see Daehangno and other art streets that are lined with over 90 small theaters and
galleries. Your journey to the Dongdaemun area will be complete when you visit Ihwa Maeul, which has
recently been reborn as a mural town, and meet some of the young street artists at Marronnier Park.

Local Tips

ro

Dongdaemun Design Plaza (DDP)

gg

Dongdaemun
& Around

Dongdaemun Fashion Town This is a shopping haven with a global reputation, patronized
by domestic and overseas clothing wholesalers. The pre-dawn hours are generally busy with
wholesalers. Tourists will find it more advantageous to visit during the day or evening hours. (p.41)

Durations may vary depending on the itinerary and mode of transportation.

Hyehwa

Ch

Suggested Itinerary

an
gg

ye

on

Area

Highlights

Changdeokgung
Palace

Naksan Park
Seoul National
University Hospital

Marronnier Park

Tour Heunginjimun
Gate (30 mins)

Jongno 5(o)-ga
Jongno 3(sam)-ga

Take a walk from Seoul


City Wall to Naksan Park
(1 hour 30 mins)

Cheonggyecheon Stream

Euljiro 3(sam)-ga

Pyeonghwa
Market

Bangsan
Market

Hwanghak-dong
Dongdaemun
Design Plaza (DDP)

Euljiro 4(sa)-ga
Gwanghui-dong

Dongdaemun History &


Culture Park
-ro

View the public art at


Ihwa Maeul (30 mins)

Heunginjimun
Gate

Gwangjang
Market

gdan

Visit the Lock


Museum (40 mins)

Pil-dong
Chungmuro

Dongmyo

Dongdaemun

chun

Visit Marronnier Park and


Daehangno and enjoy
street performances
(1 hour 30 mins)

Changsin
2-dong

Dongdaemun Market

Jang

Shop at Doota, Migliore,


Pyeonghwa Market and
Lotte Fitin (2 hours)

Yulgok-ro

Daehak-ro

Dongdaemun
Design Plaza
(DDP) (40 mins)

all
City W

Jongmyo Shrine

Changsin

Seoul

Changgyeonggung
Palace

Sindang

Sindang-dong

2 4 5 Dongdaemun History
& Culture Park

ou
l Ci
ty W
al (H
anya
ngdos
eong)

Se

Yulg

-r o

Lin
ay
bw P.42

il
43
-g

u
em

Jong-ro

9
KEB Hana Bank

4 Dongdaemun

Shopping Complex

Owl's Cutlet

5-5

Hyundai City Outlets


Dongdaemun
branch

Dongdaemun
Design Plaza (DDP)

Migliore 5-2

Center of Seoul
fashion scene

Gwangjang
Market

Nam Pyoung Hwa


Maxtyle Market
Free

Doota

41-gil

ng

da

Goodmorning City

n-r

Megabox (9F)

P.32

Subwa

12
5-4

Central
Asia Village

44-gil

Lotte Fitin

11

Silk Road
Itinerary

a
bw

Su

Lin
e

Nam
Mou san
nt
P.26 ain

A new landmark in Dongdaemun designed by the


world-renowned architect Zaha Hadid, Dongdaemun
Design Plaza (DDP) features an unbelievable exterior
decorated with over 40,000 aluminum panels, none
of which are the same. The plaza is home to various
exhibition spaces, a design museum, sky lounge,
rest area, and a souvenir shop.

Dong
daem
u
Culturen Histor
Park y &

-gil
ro 45

Eulji-

3 Pyeonghwa Market

A clothing wholesale market with 50 years of history.


You can choose from a huge collection of highquality goods at wholesale prices. Over 2,000 stores
here sell underwear, socks, clothing, and more.
From 22:00 to 18:00 of next day (closed on Saturday
nights) Exit 8 of Dongdaemun Station (Subway Line 1 or 4)

apM Place 24 guesthouse


Dongdaemun

ng

(DDP)

Gwanghuimun
Gate
Ibis Budget Ambassador
Seoul Dongdaemun

Toegye-r

The Shilla Duty


Free Shop
About 900m

5 Apparel Malls

These shopping malls offer a wide variety of fashion


apparel and accessories on each floor. Explore
and visit these malls, which have their own unique
characteristics and items, to find the one that
matches your taste in fashion.
5-minute walk from Exit 8 of Dongdaemun Station
(Subway Line 1 or 4)
5-1 Doota Mon.-Sat.: From 10:30-05:00 of next day /
Sun.: 10:30-24:00 (closed on national holidays only)
5-2 Migliore From 10:30-04:30 of next day (closed on
Mondays) 5-3 Hello apM From 10:20-04:20 of next day
(closed on Tuesdays) 5-4 Lotte Fitin Sun.-Wed.: 11:0024:00 Thu. Fri. Sat.: From 11:00-02:00 of next day (closed
on national holidays only) 5-5 Hyundai City Outlets
Dongdaemun branch Mon.-Sun. 11:00-23:00 (Open yearround, Closed on big holidays)

6 Gwangjang Market

A wholesale market with a long history beginning


in 1905, this is a place where you can buy fabric,
hanboks, and bedding, among many other things.
Some of the hot spots in this market include Guje
Market (a second-hand market) and the so-called
Mokjagolmok (Eatery Alley) where you can savor
generous portions of cheap street foods, such as
tteokbokki, gimbap, bindaetteok, and jokbal.
Regular shops 09:00-19:00, Guje Market 10:00-19:00,
Mokjagolmok 09:00-22:00 (some businesses closed on
Sundays) 3-minute walk from Exit 7 or 8 of Jongno 5(o)ga Station (Subway Line 1)

3
Toyoko Inn

Cheonggu-ro

Dongd
aemun
Histor
Cu
lture Park y &

P.24
-dong

10

Eulji-ro

42-gil
Eulji-ro

Do
ng
d
Pa aem
rk un
Hi
stor
y &
Cul
Toegye-ro 63-gil
ture

Uljiro Co-op
Residence

Dongdaemun
Design Plaza (DDP)

14

13

y Line
2

(DDP)

Dongdaemun
Stadium
Memorial
Dongdaemun
History & Culture
Park
Dongdaemun
History
Museum
Design
Gallery

ng)
doseo
nyang
all (Ha
City W
Seoul

Eulji-ro

hu

2 Dongdaemun Design Plaza (DDP)

Event Hall

Hello apM

gc

08:00-19:00 (closed on Sundays) 5-minute walk from


Exit 8 or 9 of Dongdaemun Station (Subway Line1 or 4)
http://www.ddm-mall.com

3-minute walk from Exit 1 or 2 of Dongdaemun History &


Culture Park Station (Subway Line 2, 4 or 5)
http://www.ddp.or.kr

5-3

Jan

National Medical Center

Myeo

Jeil Pyunghwa
Market

Seoul City
Tour bus
station

Dokkaebi
Bulgogi

A traditional market
full of great eateries

Euljiro

Free

Jan

Dongdaemun
Fashion Town

Shin Pyung Hwa


Fashion Town

dan

5-1

Cheonggyecheon-ro
Free

ung

Dongdaemun Market

Cheonggyecheon Stream
Free

-ro

Chu
(Beo n Taeil
deu
ldar Bridge
i Brid
ge)

Ogansugyo
Bridge

Cheonggye 6-ga
Junction

3 Pyeonghwa Market

This is also the worlds largest fabric and clothing


material market. This is where you can buy the
latest fabrics in Korea. You can also buy accessories,
bedding and hanboks in this market, in addition
to fabric materials. If you need a hanbok, this is
a place where you can buy a quality one, or even
have one custom-made at an affordable price.

24 guesthouse
(Dongdaemun
Market Branch)

BLT Steak

Exit 6 or 7 of Dongdaemun Station (Subway Line 1 or 4)

4 Dongdaemun Shopping Complex

Dongdaemun
Tourist Hotel

JW Marriott Dongdaemun
Square Seoul

Honam Jip

A new Seoul landmark

Jong-ro 40-gil

Jinokhwa
Halmae
Dakhanmari

Gate

gch

About 600m

Market

6 Gwangjang

1 Heunginjimun

Subway Line 1

da

10

Jongmyo Shrine P.32

Jongno P.32

ng
Do

Jo
n

g-

100m

ro

e4

un
daem
Dong

gil

Su

-r o

il

46-

ok

4 1 -g

50

Dongdaemun
Seonggwak Park

1 Heunginjimun Gate

National Treasure No. 1. This gate is one of the


eight gates surrounding Seoul City Wall and is also
called Dongdaemun Gate. The fortress walls around
the gate were destroyed long ago, but the gate
remains the same as it was in the Joseon period,
retaining its magnificent beauty.

Jon
g-r
o

lg
Yu

-ro

ak
eh
Da

Jon g

ok-

Nearby subway stations


1 4 Dongdaemun

Naksanseonggwak
1-gil

Dongdaemun
& Around

ro 3
0-g
il

Dongdaemun
Market

03

Plan your
trip

Shop in Dongdaemun Fashion Town late at night.



Explore the landmarks of Dongdaemun, Dongdaemun History & Culture Park and Dongdaemun

Design Plaza (DDP).

Savor street foods such as tteokbokki, gimbap, and bindaetteok at Gwangjang Market.

40

41

Daehangno

03

Nearby subway stations


4 Hyehwa 1 Jongno 5(o)-ga

Dongdaemun
& Around

Hyehwa-dong
Post Office

1 4 Dongdaemun

1 Daehangno Street

The Catholic University of


Korea Sungshin Campus

Hyehwa-dong
Rotary

50

1 Daehak
-ro

CGV

8ga-gil

Street
1 Daehangno

Daehak-ro 10-gil

-gil

Dongsung

University
Daehangno
Campus
Seoul National
University
Yeongun Campus

Marronnier
Theater

Free
Free

ngs

Lock Museum

Daehangno
Police Box

Ihwajang-gil

Subway Line 4

Mayplace Hotel

Naksan Park

2 Marronnier Park

President Lee
Seungman Memorial Hall

This small park planted with marronnier trees was


once part of Seoul National Universitys campus,
but now it has become the center of Daehangno.
It also serves as an outdoor stage for street artists
and young musicians.

Korea National
Open University

Seoul National
University Dental
Hospital

15-minute walk from Exit 2 of Hyehwa Station (Subway


Line 4)

Free

3-1 Ihwa Maeul A village of murals found on the hillside


from Daehangno to Naksan Park. After the alleys were
turned into a gallery of murals through the Naksan Public Art
Project, the village became a popular photo shoot location
for photographers.

il
ung-g

Marronnier Park Do

Free

Naksan-gi

ARKO Arts Theater 2-1


Artist House 2-2
Seoul National
University
Hospital

Hansung
University

3 Naksan Park

Named for its shape, which resembles a camels


back, this park offers a spectacular view of
Daehangno from its peak. The park is famous as the
filming location of popular Korean TV dramas and
is a great spot to enjoy a beautiful sunset or night
view of the city.

)
ng
eo
os
gd
an
ny
Ha
ll (
Wa
ity
lC
ou
Se

Hyehwa

Daehangno
Musical Center

Daehak-ro 12-gil

11-gil
Seoul Womens Daehak-ro

Exit 1 of Hyehwa Station (Subway Line 4)


[Recommended Theaters] Dongsoong Art Center
(02-766-3390), Marronnier Theater (02-764-0686)

4-gil

gg
ye
on
gg
an
Ch

Dongsoong Art Center

Naksan

un

gro

100m

Free
il
g-g
eon
my 4
Dae

The center of performance culture where over 150


small theaters can be found. This is where you can
enjoy theaters and impromptu performances by
young artists on the streets and in small theaters.
There are also various galleries, movie theaters, and
restaurants in between small theaters making this
an excellent place to visit, both day and night.

2-1 ARKO Arts Theater Marronnier Parks landmark,


showing various performances
Exit 2 of Hyehwa Station (Subway Line 4) 02-3668-0007

3-1

Ihwa Maeul

[Seoul City Wall (Hanyangdoseong)]


This is an 18.6 km-long fortress wall built around
Seoul at the very beginning of the Joseon Dynasty.
You can get a panoramic view of Seoul when
you walk on the trail along the wall. You will be
pleasantly surprised when you come across many
other structures from the same period hidden
along the trail. A few of these include hidden guard
towers and gates. The walking trail that spans from
Dongdaemun to Naksan Park is also part of the
fortress wall.
http://seoulcitywall.seoul.go.kr

Daehangno Art
Square

Hongik University
Daehangno Campus

k-r

lgo

Yu

gi
19-

Yulgok-ro

Do
e
da
ng

Jongno 6-ga
Post Office

10

Subway Line 1

mu
ae

d
ng
Do t

il

4 Lock Museum

A museum of locks and keys, this facility displays


over 4,000 locks and keys from Korea and around
the world. Visitors can also learn about the history
of Korean locks and view historic relics.
Adults 4,000, Teens 3,000
10:00-18:00 (closed
5-minute walk from Exit 2 of Hyehwa
on Mondays)
Station (Subway Line 4) 02-766-6494
http://www.lockmuseum.co.kr

rke
Ma

-g

il

39

-ro

41-g

ng

Dongdaemun
Seonggwak Park

mu

g-ro

Jon

Jo

Koreas National Archives of the Arts 10:00-19:00 (closed


on Sundays), Art tree cafe 10:00-19:00 5-minute walk
from Exit 2 of Hyehwa Station (Subway Line 4)
02-760-4750

-gil

P.4

5(o)ga 5
Jongno
Jongno5(o)-ga

Gwangjang Market 8
7
P.41

o 22

Jongno 5-ga
Post Office 2 3
4
1

Kimsangok-ro

Jong-ro 35-gil

Hyehwa Police
Station

Lock
Museum
A unique museum
themed around keys

o
k-r

lgo

Village with adorable


wall paintings

Daehangno

2-2 Artist House This Romanesque brick building was built


during the 1920s and used as the main building of Seoul
National University. Currently, the National ARKO Arts
Archive, where you can view art, and the Art Tree Cafe are
located here.

ok-r

Ihwa
Mural Village

Capital city of old


Korea

Yulg

Hanyangdoseong-gil

Center of various
performance art

-gi

Hyoje Police Box


Yu

Daehangno

sin

Daehak-ro

ung

Ch

Hyundai
Group
Building

Plan your
trip
7

Enjoy various genres of street performances at Daehangno and Marronnier Park.


Take a walk along the Seoul City Wall Sunseong-gil trail that takes you from Heunginjimun Gate
to Naksan Park and Hyehwamun Gate.
Take pictures at Ihwa Maeul, recently refurbished with public art.

42

43

Streets with Cafes, Galleries, and College Life


Area

University
Quarter

Highlights
Underwood Hall, Stimson Hall, and Appenzeller Hall at Yonsei University These three Gothic-style buildings, standing
side-by-side with a beautiful garden in the front, are designated as historic sites. The area is the most popular place for
tourists to take pictures. (p.48)
Hongdae Clubs Clubs are a mainstay of Hongdae culture. The clubs in the area are always crowded with young people
who dance to all genres of music from modern rock to techno. (p.47)
Sangsu-dong Cafe Street This is a newly emerging hot spot which changes so fast that the map needs to be updated
frequently. Feel the liberal spirit that only Hongdae culture can offer when you step into boutique shops run by young
designers or eateries whose menus blend various cuisines. (p.47)

Around Hongik Univ. Sangsu Stations


Around Sinchon Ewha Womans Univ. Stations
Sinchon and E-Dae Street (Ewha Womans University Street)
Sinchon is a university district that is full of the romance of college campuses and where you can travel on a
budget by visiting its many affordable restaurants and shops. In addition, the street in front of Ewha Womans
University has been a hot shopping spot, leading the fashion trends of Seoul and giving birth to the term
E-Dae (Ewha Womans University) Style in the 1990s before Gangnam Style came out.
E-Dae Street : Exit 2 or 3 of Ewha Womans Univ. Station (Subway Line 2 )

Yonsei University
The Gothic campus of Yonsei University, adorned with ivy vines, is also located in the Sinchon area. With
green trees in spring and summer that change into beautiful colors in autumn, the campus has been a
popular location for many Korean films and dramas.
10-minute walk from Exit 2 or 3 of Sinchon Station (Subway Line 2 )

What to do
Hongdae Free Market Dont miss the flea market, known as Free Market, offered by young
artists at Hongik Childrens Park every Saturday and surround yourself with their free spirit
and sensibilities. (p.47)
Sinchon Gutgo Sipeun Geori (Pedestrian-Friendly Street) The Sinchon and Ewha Womans
University area is well known for its streets of food vendors and stalls. Particularly popular
with international tourists is dak-galbi, chicken seasoned with a spicy sauce and stir-fried in
an iron pan. (p.48)

Local Tips
Take a bus or subway from Hongik Univ. Station, a major transportation hub, to visit Seonyudo Park and World Cup
Park in Sangam-dong.
It takes only about 10 minutes to walk from Hongik Univ. Station to Yeonnam-dong, which is a haven for ChineseKorean dishes prepared by Chinese-Korean chefs. You can enjoy native Chinese dishes as well, such as beef noodle
soup and lamb kebabs.

Hongdae area

Mapo-gu Office

Mangwon-dong

Se

Inn

on
g

i-r

in
er R

Ye
on

World Cup
Park

san-ro

a
g Ro

san

Seong
d

Durations may vary depending on the itinerary and mode of transportation.

-ro

Gajwa

World Cup
Stadium

hu

1200m

Suggested Itinerary

Digital Media City


600

5-minute walk from Exit 9 of Hongik Univ. Station (Subway Line 2 )

The area near Hongik University, often called Hongdae, celebrates individuality and is well known as the hub
of indie art culture. This is the place where entire streets are filled with unique cafes, free-spirited murals,
and young designers outlets that transform into the stage for a mega festival at night with dancing, music,
and young club-goers. The clubs in the Hongdae area are so popular with international tourists that the New
York Times once picked the area as one of the top ten sites to visit in Seoul.

Around Sinchon
Ewha Womans Univ. Stations

Yonsei
University

Mangwon

Hongik Univ.

Ewha Womans

Sinchon Station University


(GyeonguiJungang Line)
Sinchon

Hongik
University

Br
idg

Seonyudo Park

Aeogae
Sogang
Univ.

Around Hongik Univ.


Sangsu Stations

Sangsu

Sogang University

Daeheung

Gwangheungchang

eg
yo

Tour the streets of


Sinchon and have lunch
(1 hour 30 mins)

Gongdeok

gyo

Ya
ng

Bri
d

ge

hw
ad
a

Walk to Yonsei
University Campus
(1 hour)

Hapjeong
Enjoy shopping in the fashion
streets near Ewha Womans
University (1 hour)

Mapo

gda
e

Take the subway and transfer to Hongik


Univ. Station (15 mins) (Subway Line 2),
Exit 8 or 9 of Hongik Univ. Station
(Airport Railroad (AREX))

gan

Tour the Hongdae area


and enjoy the cafes
(1 hour 30 mins)

Seo

Have a great time in Hongdae


clubs or karaoke
(1 hour 30 mins)

Dangsan

The National Assembly


of the Republic of Korea

ge

rid

oB

gy

e
da

po

Ma

National Assembly
yo

Yeongdeungpo-gu Office

Ahyeon

Ewha Womans
Univ.

Yeouinaru

yo

nh

Wo

eg
da

dg

Bri

Around
Hongik Univ.
Sangsu Stations

University
Quarter

Nearby subway stations


2 A Hongik Univ.
6 Sangsu

ro

k-

4 Yanghwajin Foreign Missionary


Cemetery

ro

ik-

27

il

il

ro
ik-

4 Y anghwajin Foreign Missionary

Free

ik-

ng

Chez-Roll

ro

Paul & Paulina

-gil

1 Hongdae area

ang

Eddle

Juc

haj

Aland

Giordano (Hongdae Branch)


Gongsugan
Odd Gallery

Seoul Art Space Seogyo


Ganggangsulrae
(Hongdae Branch)
ri-ro

Hongik
Childrens
Park

Hongdae 1-1
Free Market

6-gil

Free Bird
Club Mansion

Free

DGBD

eet
ting Str

Club NB
KT&G SangsangMadang
1-2 Picasso
Street

Club street

Bonjour Hawaii
Club Evans
MOA
l
-gi
o7
k-r
ma
ng

Far East Broadcasting Company


Around Hongik Univ. Sangsu Stations

Snob

aA Design
Museum

3 Sangsu-dong Cafe Street

Do

Object

Oksangdalbit

Lounge Club
Yakuk
Yoonssimilbang

Sangsu-dong Cafe
Street
A cute little cafe
street

Rolling Hall
Nice Two Meat U
Gooseul
Hambak Steak

Subway Line 6

Dangin-ri Junction

Samonim
Cutlet

1-3 Wall Painting Street A street where you can see


wall paintings by students from the College of Fine Arts at
Hongik University.

Sang
Sang
su su

10-minute walk from Exit 9 of Hongik Univ. Station


(Subway Line 2), Exit 1 of Sangsu Station (Subway Line 6)
Hongdae area

Eclectic shops and


restaurants

Hongdae Clubs

2 Hongdae Clubs

The Hongdae area is widely known as the mecca


of club culture in Seoul. There are various clubs,
such as dance clubs where you can get into the
rhythm of exciting music and dance, as well as live
performance clubs that offer music of different
genres, from jazz to indie. Most of these clubs
can be visited in casual clothes such as jeans and
sneakers.

Club street A street packed with various clubs from


dance to live performance clubs.
2-1

Center of the liberal


underground culture

10:00-17:00 (closed on Sundays) Free (foreign language


5-minute walk
interpretation available upon reservation)
from Exit 7 of Hapjeong Station (Subway Line 2 or 6)
02-332-9174 http://www.yanghwajin.net

Flying Chicken

Samgeori Butcher's Pork


Charcuterie

2-1

Picasso Street Lined with distinctive shops designed


for university students and young people, this is a popular
filming location for TV dramas.

Hongik
University

Customellow
Club M2

Mar.-Nov. Saturdays 13:00-18:00


1-2

Cemetery

In this exotic cemetery, over 500 foreigners who


loved Korea are resting in peace here. Among them
are those who turned a new page in the modern
Korean history. Unique and personalized tombs and
headstones were built in a Western style, creating
an exotic atmosphere. Across the cemetery is
Jeoldusan Martyrs' Shrine, a Catholic shrine.

all Pain
1-3 W

Janda

The Gabriel

Free

Wausan-ro 21-gil

Hongdae Free Market An art market is held at Hongik


Childrens Park every Saturday.
1-1

Music Show
Wedding Theater
Seogyo-dong
Junction

Exit 1 or 2 of Sangsu Station (Subway Line 6)

-g

Mapo Lifelong
Learning Center

Ho

Seogyo Market
Marigold
Hotel

3 Sangsu-dong Cafe Street

This street is filled with trendy cafes, each with its


own unique design. There are a wide variety of
cafes, including coffee bars where coffee beans
are roasted on the spot, and dessert cafes that
serve tasty treats.

5-minute walk from Exit 9 of Hongik Univ. Station


(Subway Line 2)

an

-ro

ng

5-

kgi

Trick Eye Museum

Olive Young

gi

gh

n
Ya

us

ng

Ho

Free

ro

ro
a-

Wa

Ho

ld

Su

or

uk

Li

lm
ou

1 Hongdae area

Hongik University is renowned for its art college.


This street evolved naturally to satisfy the
preferences of the trendy youths who gather here.
It is filled with clothing shops, accessory shops,
clubs, and theaters, so you can enjoy shopping,
entertainment, and culture. At night, performances
by indie bands are often held in playgrounds or
vacant lots.

Ho

a
bw

i
-g

2
ne

-ro

an

ad

il

g
6-

ro

Hongik Univ.
Station Junction

Wolhyang
(2nd Branch)

Cu

Folder
(Hongdae
Branch)

About 2km

Seonyudo Park

About 2.7km

(Hongdae
Branch) Donsoobaek

KEB
Hana Bank

Lotte Cinema
(8-11F)

il
-g
18

150m

o-ro

Yz Park

P.

ro
ahw

bu

W
ggy

y
t
rsi
e
v

i 8
.
n
v
iU
kn
gUi
goink
n
H
Ho Wonderplace
48

on
ch 2

Sin

ng

75

Cu

ld

or

up

2-

Ya

ld

or

Charles Gimbap

Don

gi

ro

uk

2g

04

Plan your
trip
Dongmak-ro

5 Seonyudo Park

The park is only 20 minutes away by bus from


the streets of Hongdae. This is an ecological park
created by reusing the facilities of a closed water
purification plant. It is widely known to have been
the filming location for the TV drama "Iris. By
crossing Seonyugyo Bridge in the park, visitors can
reach Hangang Park.
Free
06:00-24:00
7-minute walk from Exit 2 of
Seonyudo Station (Subway Line 9)/Bus No. 603, 5714, 7612
(board buses going to Hapjeong at Exit 2 or 8 of Hongik
Univ. Station (Subway Line 2))

Tour many unique cafes, including cafes for pets, cartoons, and weddings.

Experience the club culture of Korea, such as dancing, live performances, and DJ shows.

Visit Hongik Childrens Park on Saturdays to shop at flea markets and see bands perform.

46

47

Around Sinchon
Ewha Womans
Univ. Stations

04
University
Quarter

Nearby subway stations


2 Sinchon,

Ewha Womans Univ.

Plan your
trip

2 Yonsei University

100

Seongsan-ro

g
on

Womans University
4 Ewha

ro

4-1

Se

Sinchon (GyeonguiJungang Line)


1-2 ()

GyeonguiJungang Line
200m

Free

Yonsei-ro 7-gil

Sinchon Pedestrian-Friendly
Street

Sinchon-dong
Community
Center

-r
sei

Yo

CGV Sinchon
Artreon

-gil

ei-ro

Yons

Subway Line 2

2-gil

Sinchon Posvill

Free

Mercer Shopping Mall

Seoul District
Office of
Education in
Seoul

Yes apM
Daehyeon
Culture Park

Sinchon Post Office

Lotte
Market 999

Sinchon-ro

Camp21 Officetel

Daehyeon
Lucky
Apartment

Ewhayeodae 8-gil

Ewha Womans University


Street You Want to Visit

Ewhayeodae 3-gil

26-gil

il

Gosan-g

Bulbab

Ewhayeodae 2-gil

Ewha Womans Univ.


6

Daeh

eun
29-g g-ro
il

Around Sinchon Ewha Womans Univ. Stations


Sinchon
Streets

Beautiful school campus Various eateries are


famous for being the
around the college
background of a TV show

Ewha Womans
University
A quaint college
campus

E-Dae Shopping
Street
A cute shopping street
that attracts college girls

1-2 Sinchon Station (GyeonguiJungang Line) This train


station is located between Yonsei University and Ewha
Womans University. It should not be confused with the
subway station of the same name. Take a GyeonguiJungang
Line train that comes about once every hour for a tour of
Munsan, Paju, and other parts of the suburbs.
1-3 Sinchon Tourist Information Center (formerly the
Sinchon Train Station) The oldest train station in Seoul,
which opened in 1920, has served as a tourist information
center since 2012. You can find the tourist guides
and maps in this station, and get an access to hallyu
information with a simple touch from a cutting-edge,
tourist information Kiosk.
10:00-19:00
15-minute walk from Exit 3 or
4 of Sinchon Station (Subway Line 2) 02-363-7833

4 Ewha Womans University

2 Yonsei University

1-1 Sinchon Play Bus This bus, converted into a music club,
has a stage and DJ booth so that you can enjoy performances
here. It also offers tourist information. This is a perfect place
to make wonderful memories with your loved ones.
11:00-21:00 (closed on Mondays, Korean Thanksgiving
holidays and New Year holidays) 5-minute walk from Exit 2
of Sinchon Station (Subway Line 2)

il

This is a cultural street that runs from Sinchon


Station to Yonsei University. This street is filled with
lots of restaurants, attractions, and entertainment
for young people to enjoy. A meeting plaza and a
cultural cafe are just two of the spots where you
can enjoy shopping and relaxation.

Yonsei
University

4-g

1 Sinchon Pedestrian-Friendly Street

Free

o2

-gil
-ro 1

beom

Baek

n-r

Sinchon

cho

il

Sinchon Police Box

5-g

Eland Complex

san

Kyobo Life
Insurance
Building

Hongik Book Store


2

Go

Sinc
hon- Hyundai Department Store
ro
Hong
(Sinchon Branch)
ik Un
ivers
1
ity
P.46

Sin

Mukshidonna

Ewha Welcome
Center

Free

Free

Sinchon
Police Precinct

Sinchon-ro

Hyundai
Department Store
U-PLEX

Yon

Samho
Bokjip

Sinchon Ever8
Residence Hotel

Free

o5
ei-r

Sinchon Tourist
Information Center
Ewhayeodae-gil

Dear Bread

Homilbat
Hyundai
Campuville

il

Sinchon Play Bus


1-1

Tteokbos
Day

l
-gi

-g
o4

Dongrae Pajeon

Changcheon
Childrens Park

1 1-3

Art House
Momo

Sinchon-dong
Community Service
Center

Free

ul

ng

eo

My

Free

Sinchonnyeok-ro

Crister Chicken

Myeongmul 1-gil

Yonsei-ro 9-gil

Yonsei-ro

Free

Migliore
Megabox

Free

Yonsei-ro 13-gil

and Munsan.

n-

sa

Severance
Hospital

Stroll through college campuses and experience the romantic college culture.
Enjoy shopping for affordably priced, trendy clothes, fashion accessories, and cosmetics.

Hop on a GyeonguiJungang Line train at Sinchon Station for a tour to suburban towns such as Paju

Yonsei University was founded in 1885 when


Koreas first Western hospital, Gwanghyewon,
was reborn as a medical school. Three buildings
on the campus that serve as excellent examples
of modern university architecture, Stimson Hall,
Appenzeller Hall, and Underwood Hall, have been
designated as historic sites. The ivy draped campus
is a frequent shooting location for movies and
television dramas.
10-minute walk from Exit 2 or 3 of Sinchon Station
(Subway Line 2)

3 Ewha Womans University Street

You Want to Visit

Clothes, accessories, beauty parlors, and more can


be found in this shopping area, which is popular
with young women. Lots of fascinating little shops
are clustered along the side streets on the left that
branch off from the main street leading from Ewha
Womans Univ. Station to the universitys main gate.
Exit 2 or 3 of Ewha Womans Univ. Station (Subway Line 2)

Founded in 1886 as Koreas first womens college,


Ewha Womans University is today Koreas largest
university for women. The high-tech ECC (Ewha
Campus Complex), designed by world-renowned
architect Dominique Perrault, is famous for its
unique and sophisticated facade.
5-minute walk from Exit 2 or 3 of Ewha Womans Univ.
Station (Subway Line 2)
4-1 Art House Momo Koreas first permanent theater
to open in a college facility, this theater mostly plays art
movies. Annes Attic is a book cafe that is free for those
who have the days movie ticket.

02-363-5333

48

49

Global Districts in Seoul on the Banks of the Hangang River


Area

Yongsan
& Yeouido

Highlights
Leeum, Samsung Museum of Art This museum attracts visitors with its world-class collections and special exhibitions, but the
museums buildings, designed by world-famous architects Mario Botta, Jean Nouvel, and Rem
Koolhaas, are nothing short of impressive works of art in themselves. (p.52)
Gyeongnidan-gil If you need to take a break from the bustle of Itaewon, Gyeongnidan-gil is just
for you. This is a street lined with small restaurants that boast chefs from other countries and
internationally trained Korean chefs. (p.53)
63 Square It may no longer be the tallest building in Seoul, but its popularity is higher than ever
with this versatile cultural center housing an aquarium and the observatory called Sky Art. (p.54)

What to do

Itaewon / Yeouido
Itaewon
Itaewon is like a small world within Seoul, a microcosm of the entire world. Here you can see everything from
an Islamic mosque to exotic dishes whose names you may never have heard of. Take the opportunity to see
unique souvenirs from around the world at Itaewon Market and Antique Street.
Itaewon Station (Subway Line 6 )

Yeouido
Yeouido is a global financial hub in Gangnam with many landmark buildings including the National Assembly
Building, 63 Square, IFC Mall, and many more. But the true gem of Yeouido is the Hangang River, not the
cluster of buildings. When taking a ferry cruise and sailing on the river, you can view the bridges on the
Hangang River that have undergone many changes over the course of Korean history, and other major
tourist attractions in Seoul such as the beautiful ecological islet Bamseom.
National Assembly Station / Yeouido Station (Subway Line 9 ), Yeouido Station, Yeouinaru Station (Subway Line 5 )

Shopping at Itaewon Market A place that contributed to the prosperity of the Itaewon shopping culture back in its heyday
with its affordable and trendy designs. It still maintains its reputation in the midst of fast-changing trends and is still praised
by many shopping enthusiasts. (p.52)
Hangang Cruise Take a cruise along the Hangang River to view major riverside attractions and
also to enjoy the night view of Seoul. The ferry cruise itinerary offers live performances, a dinner
buffet, and many other forms of entertainment. (p.54)
Hangang Yeouido Spring Flower Festival Yunjung-ro in Yeouido turns into a street full of cherry
blossoms for about two weeks beginning in mid-April each year. You will not want to miss the
spectacular scene created by the cherry blossom petals that rain down on you with the spring
breeze. (p.55)

Local Tips
A unique atmosphere, from fashion and foods to music and culture, is in full bloom on the main street of Itaewon, also
visitors can experience the real Itaewon by exploring side streets such as Usadan-gil or Gyeongnidan-gil.
Just one stop away from Yeouido Station is the Noryangjin Fish Market, which is open 24 hours a day. Treat yourself to
inexpensive yet ultra-fresh seafood in this wholesale market. You can buy fresh seafood and walk into any of the many
restaurants that offer cooking services and have them prepare your food.

Hangang River

Dongnimmun

Euljiro 1(il)-ga

Gajwa
Seodaemun

Sinchon
(GyeonguiJungang Line)
Sinchon

Euljiro 3(sam)-ga
Myeong-dong Chungmuro
Hoehyeon

Yeo

uid

Mapo
o

y
Bamseom
eg
Islet poda ge

National Assembly

Itaewon

Yeouido Hangang Park

Yeoui-dong

Saetgang

National Museum of
Korea

Ga

Oly
mp
ic-d
aer
o
Nodeul

Seobinggo

Ichon

ng

bye

on

bu

Heukseok

k-r

Moonlight
Rainbow
Fountain

Daebang

Noryangjin

Hannam-dong

Sinyongsan

Yongsan

Hangangjin

yo
aeg
pod
Ban ridge
B

Singil

y
eg
da
yo
nh ridge
o
B
W

Noksapyeong

Yeouinaru

Yeouido Park

Yeouido

Museum of Art

The War
Memorial of Korea
Yongsan
Electronics
Shopping Mall Samgakji
o

dge

Shop at IFC Mall (1 hour)

Itaewon 2-dong

Itaewon Leeum, Samsung

Hyochang Park

Bri

Tour 63 Square (2 hours)

Namsan Mountain
Sookmyung
Women's Univ.

Namyeong

ang

Enjoy a Hangang ferry


cruise with a dinner buffet
(1 hour 30 mins)

Seoul Station

Hyochang-dong

Gongdeok

id

The National
Ma Br
Assembly of the Y
Republic of Korea unju
ngro

Aeogae

Ha
ng

Shop at Itaewon Market


(40 mins)

Seo
gan
g
Brid daeg
ge yo 

Tour Gyeongnidan-gil
and have lunch
(1 hour 30 mins)

Chungjeongno

Ewha Womans
Univ.

Sogang Univ.
Daeheung
Sangsu
Hapjeong
Gwangheungchang

Euljiro 4(sa)-ga

City Hall
Ahyeon

Hongik Univ.

Visit Leeum, Samsung


Museum of Art
(1 hour 30 mins)

Jongno 3(sam)-ga
Jongno
Jonggak
5(o)-ga

Gwanghwamun

Dongja
kdaegyo
Bridge

Durations may vary depending on the itinerary and mode of transportation.

Anguk

Gyeongbokgung

1600m

Suggested Itinerary

Muakjae
800

Yeouido Pier : Exit 3 of Yeouinaru Station (Subway Line 5 ) / Jamsil Pier : Exit 7 of Sincheon Station (Subway Line 2 )/
Yanghwa Pier : Exit 4 of Dangsan Station (Subway Line 2 9 ) Ttukseom Pier : Exit 3 of Ttukseom Park Station
(Subway Line 7 )

Hongje

During the Joseon period, the piers by the river spread Seouls culture and civilization throughout the nation.
Today, the Hangang River is still the iconic foundation upon which the culture of Seoul blooms. In spring and
autumn, Hangang Park transforms itself into a stage for various festivals. Other popular attractions along the
banks of the Hangang River include public swimming pools that help you cool down in the hot summer weather,
making the riverside the place to be with many leisure and sports activities throughout the four seasons.

Itaewon

Nearby subway stations


6 Itaewon, Hangangjin, Noksapyeong

Yongsan &
Yeouido

Plan your
trip

Experience cuisine from all around the world, buy exotic items and plus-size clothing.

Wander around all the streets of Itaewon such as Gyeongnidan-gil and Usadan-gil.

Tour the Itaewon clubs that get fiery after sundown with great music and dance.


1-1

Grand Hyatt
Seoul Ice Rink

3 Gyeongnidan-gil

Private gallery
managed by the
Samsung Group

Itaewon

Gyeongnidan-gil

Restaurants that
specialize in cuisine
from all around the
world

Adorable cafes
and restaurants

Buzza Pizza

Itaewon-ro 27ra-gil

N
(Yon oksapye
gsa
on
n-gu O g
ffice
(
)

Free

Itaewon-ro

Itaewon Shopping Center

J's Closet

on
-ro

Craftworks

Itaewon Antique Furniture Street


Free

Itaewon
Police
Box
Free

Ha
2-d nnam
Un ong
der
pas
s

Itaewon 119
Safety Center I.T.W
Hotel

Embassy of Switzerland

S tre
et

Usadan-gil
Seoul Central Masjid

Embassy of
Thailand

Mon.-Fri. 12:00-21:00, Sat.-Sun. 10:00-21:00 (Varies


each year) Exit 2 of Hangangjin Station (Subway Line 6)
Bus transfer 02-797-1234 http://seoul.grand.hyatt.kr/

[Popular nearby attractions you can visit


along with Itaewon]
3 Gyeongnidan-gil

This is a unique street in a residential area lined with


restaurants and cafes with food from such countries
as Japan, Thailand, Turkey, and Mexico. Exotic
dishes, whose flavors are recreated by foreign chefs
and Korean cooks who have worked abroad, are
highly popular.
5-minute walk from Exit 2 of Noksapyeong Station
(Subway Line 6)

2 Leeum, Samsung Museum of Art


This art museum was established with the art


collection of the Samsung Groups founder.
Permanent exhibits include old Korean artwork and
works by renowned artists from Korea and abroad,
including Andy Warhol and Nam June Paik.

Grand Hyatt Seoul Ice Rink The Grand Hyatt Seoul


Hotel operates an ice rink during winter that offers a
romantic mood.

nn

5-minute walk from Exit 3 or 4 of Itaewon Station


(Subway Line 6)

With signs in foreign languages and the staff in


many shops, restaurants, and cafes speaking English,
visitors to Itaewon Street can often feel as though
its located in another country. Enjoy brunch menus
and a party culture that only Itaewon can offer, and
shop for unique products from around the world.

1-1

Embassy of Laos
Ha

This is a popular location for filming TV dramas and movies,


and is also a popular spot for marriage proposals.

Itaewon Station (Subway Line 6)

ew

Free

afe
ng C

1 Itaewon Street

Imperial Palace
Boutique Hotel

Jonny Dumpling

Itaewon Market
Eunmilhan
Bapsang

Saudi Arabian Culture Center

Itaewon
4

Hannam Foreigners
Apartment

-do

Noksapyeong Station
Junction

Hamilton Hotel

About 1.8km

KEB Hana Bank

Itaewon Street

am

The War Memorial of Korea


Chadol
House

ew

Ita

27-

Series; Corner
D&Department Seoul

Free

gil

o
n-r

Embassy of Georgia

About 1.5km

Beaker Hannam
Flagship Store

Embassy of Belgium

Itaewon-ro 27da-gil

National Museum of Korea

Hpix

Ita

ss
Underpa
Itaewon

No
da ksap
ero ye
40d ong
a-g il

Itaewon Post Office


Embassy of Argentina

ew

Ita

200m

Leeum, Samsung
Museum of Art

Comme Des Garons


Flagship Store
il
-g
55
r- o
n

Su
bw
ay
Lin
e

Noksapyeong-daero

Leeum, Samsung
Museum of Art

aero
am-d
Hann

ro
Hoenamu6-gil

100

Itaewon

Grand Hyatt Seoul

Hangangjin

05

Adults 5,000-12,000 Minors 3,000-6,000


10:3018:00 (closed on Mondays, January 1st, holidays) English,
Japanese, and Chinese digital audio guides are available to
rent for a fee 10-minute walk from Exit 1 of Hangangjin
Station (Subway Line 6) 02-2014-6901
http://leeum.samsungfoundation.org

4 Itaewon Antique Furniture Street


Once populated by shops that sold furniture owned


by foreigners who lived in Seoul, now it deals mostly
with goods from China. This is where you can find
unique European antique furniture.

National Museum of Korea


One of Koreas biggest
museums. The museum
features over 330,000 relics
that represent the culture
of Korea. Right next to the
museum is the National
Hangeul Museum which
opened in 2014, where
visitors can experience and
learn more about Hangeul,
Koreas indigenous writing
system.
Free Tue. Thu. Fri. 09:00-18:00, Wed. Sat. 09:00-21:00,
Sundays, national holidays 09:00-19:00 (closed on Mondays,
January 1st)
English tour: weekdays three times a day,
weekends twice a day, Japanese tour: weekdays once a day,
weekends twice a day, Chinese tour: weekdays once a day,
weekends twice a day, French tour: once a month Exit 2
of GyeonguiJungang Line Ichon Station (Subway Line 4)
02-2077-9000 http://www.museum.go.kr
The War Memorial of Korea Korea's only museum that
exhibits the entire history of the Korean War, housing 9,000
items of information and material related to the war in eight
exhibition rooms.
Free 09:00-18:00 (closed on Mondays) Call ahead to
reserve free English, Japanese, and Chinese guides Exit 1
or 12 of Samgakji Station (Subway Line 4 or 6) 02-709-3139
http://www.warmemo.or.kr

52

53

1 9 Noryangjin, etc

-da
ero
hoe
Guk

iona 2
l Asse 3
mbly

Yeo

Enjoy the
Hangang River in
a unique way

63 Art Adults 13,000, Teens 12,000, Children and


seniors 11,000 / Aqua Planet 63 Adults 23,000, Teens
21,000, Children and seniors 19,000 (currently closed
due to renovation work until June 30 of 2016, after which
the fees may vary) 10:00-22:00 15-minute walk from
Exit 4 of Yeouinaru Station (Subway Line 5) 02-789-5663
http://www.63.co.kr

Galleria Duty Free 63 With the concept of Trip to


modern level of luxury, it provides a one-stop service
encompassing restaurants, entertainment, and even
shopping. It is one of the largest complexes in Korea, with

aer

Gwangjang
Apartment
Marriott Executive
Apartments Yeouido
Park Centre - Seoul

Yeo
uina
ru

ro

Free

ro

Yeo
uin

ui-d

g-ro

ng-

Guk

jeg

eum

yun

o4

-gil

g-r

The Catholic
University of
Korea Yeouido
St. Marys
Embassy
Hospital
Tamla of Indonesia
KEB Hana Bank

isad

KBS Annex

ang

-da

ero

Adults 12,000 Teens 10,800 Children 8,400 (varies


depending on the course)
Yeouido Pier : Exit 3 of
Yeouinaru Station (Subway Line 5), Jamsil Pier : Exit 7 of
Sincheon Station (Subway Line 2), Yanghwa Pier : Exit 4 of
Dangsan Station (Subway Line 2 or 9), Ttukseom Pier : Exit 3
of Ttukseom Park Station (Subway Line 7) 02-3271-6900
http://www.elandcruise.com

ine

yL

a
bw

Su

ay

w
Sub

e9 6

Lin

Station

a road famous for beautiful cherry blossoms. Every


April, it serves as the venue for Yeouidos Spring
Flower Festival, and in October for the Seoul World
Fireworks Festival.

3 Yeouido Park

Take the cruise to enjoy the sweet breeze and the


beautiful view of the Hangang River while sailing by
tourist attractions and historic sites such as Bamseom
Islet, Jeoldusan Park, the 63 Square, N Seoul Tower,
Jamsil Stadium and others. The course that passes
under Banpodaegyo Bridge at night is particularly
popular for the Moonlight Rainbow Fountain show. A
themed cruise that includes live performances and a
buffet is also available.

e
od

With a sprawling plaza surrounded by woods in the


center of the city, Yeouido Park is where you can
take a walk among the trees, or rent a bike or inline skates and enjoy a ride through the park. Some
of the sights you can find within the park include a
statue of King Sejong and models of his inventions.

o
l-r

Sae
tga
ng
4

jin 2 1
g
n

rya
3
No
n
i
j
1
ng
Dongjak
rya
Police
No 5 4

Noryangjin Fish
Market

a total area of 10,072 including a basement floor and


a three-floor annex. It also features great access to the
airport, as it takes between 40 and 50 minutes by bus to
get to Incheon Intl Airport, and offers excellent parking
facilities for up to 1,100 vehicles.
09:30-21:00 15-minute walk from Exit 4 of Yeouinaru
Station (Subway Line 5) 1661-6633

2 Hangang Cruise

Galleria Duty Free 63

Sibeom
Apartment

Yeouido
Post Office

U
6

1 63 Square 63
1-1

ung
gse o
Jan aegi-r
b

Hangang Park with


a beautiful cherry
blossom road

63 Square is one of the


tallest buildings in Seoul
and plays an important role
as a cultural complex. It
has a variety of attractions
such as 63 Art (Observatory
+ museum) and AquaPlanet
63 (Aquarium). The night
view of Seoul from 63 Art,
the highest gallery in the
world, is outstanding.

Ma
aer
o
IFC Mall

eou
ido

Hangang
Cruise

63

Conrad
Seoul
Hotel

Yeouido Park
4
Uis
KEB Hana
Glad Hotel Yeouido adang
Bank
-da
ero
4
3
Y

Yeouido
Hangang Park

1 63 Square

Yeouido
Gongjak
Apartment

Hangang Park
3
4 Yeouido

4 Yeouidon

eba

KBS Main Hall

-r

ru
Super-high building
with a spectacular
viewpoint

gil
Kensington
Hotel Yeouido

KEB Hana
Bank

ng

ro

ga
et

ulde

na

eu
od

A symbolic space
of Korean politics

63 Square

76-

Cruise
2 Hangang

Free

uida

Nat
6

Sa

No

Be

ro
ngngju
Yeo

National
Assembly

ero

2
Yeouido Seoul 1
Apartment

Yeo

Republic of Korea

Gangbyun Raemian
Apartment

-da

ong
won
-r

4-2 The National Assembly of the

e9
ay Lin
Subw

hoe

Daebanggol

Yeo
uig

300m

eo-ro

Yeouido Hotel

Free

Guk

Free

Yeo
uido

150

Yeouis

pod
aeg
yo

Yeouido Mulbit Stage

Yeouido Hangang Park Swimming Pool

Yangmani

1-1

Brid
ge

Seogangdaegyo
Bridge

0
4-1

4 Yeouido Hangang Park

Yeouido

Plan your
trip

9 National Assembly, Saetgang

aru
-

Free

Dangsan Prugio
Apartment

See the Flower Festival and Fireworks Festival, which are held in spring and autumn.
Go to the 63 Square observatory and behold the beautiful night view of Seoul.
Get involved in the various leisure activities available in Hangang Park, including a ferry cruise and

outdoor swimming.

Wo
nhy
oda
egy
oB
ridg
e

Yeouido

Yeo
ui-d

Yongsan &
Yeouido

Nearby subway stations


9 5 Yeouido 5 Yeouinaru

Sub
wa
yL
ine
5

05

5-minute walk from Exit 2 or 3 of Yeouido (Subway Line


5 or 9), Exit 3 or 4 of National Assembly Station (Subway
Line 9)

4 Yeouido Hangang Park

The park is popular as a stage for various urban


festivals due to its proximity to Yunjung-ro,

4-1 Yeouido Hangang Park Swimming Pool This place is


loved by many in summertime due to the fact you can swim
while enjoying a great view of the Hangang River in the
center of the city.
Adults 5,000 Teens 4,000 Children 3,000
Jul.-Aug. 09:00-20:00 02-785-0478

[Other swimming pools along the Hangang River]


Gwangnaru Swimming Pool (02-470-9561), Ttukseom
Swimming Pool (02-452-5955), Mangwon Swimming Pool
(02-322-6302), Jamwon Swimming Pool 02-536-8263), Jamsil
Swimming Pool (02-421-2564), Nanji Water Play Park (023151-0256)
4-2 The National Assembly of the Republic of Korea
Built in 1975, this is where National Assembly sessions are
held. With 24 granite pillars that represent the 24 seasonal
divisions of the country,
the building is covered
by a dome roof. * Photo
courtesy of Korea Open
Government License (KOGL)
Reservations 09:0018:00 (09:00-17:00 on
weekends) (closed on
Sundays and national
holidays)
Exit 1 or 6 of
National Assembly Station
(Subway Line 9) 02-7883664 http://memorial.assembly.go.kr

54

55

All the Latest Trends in Seoul


Area

Highlights
Sinsa-dong Garosu-gil One of the most popular hot spots in the Gangnam district, this is
where you will find romantic outdoor cafes, boutique shops run by designers, and the latest
trends of Seoul sooner than anywhere else. (p.61)

Gangnam

COEX This is where the G-20 Summit Conference was held in 2010. The facility includes a
shopping mall with more than 180 stores and an attractive aquarium. Home to the CALT City
Airport Terminal, this is also the best place for last-minute shopping before you leave.

Apgujeong-dong Cheongdam-dong
Sinsa-dong Garosu-gil / Around Gangnam Station
Around Samseong Station / Seocho

Gangnam
Gangnam, a district that represent the latest trends in Seoul, features high-class hotels and the CALT
City Airport Terminal that provides convenient transport links and services. The district is a favorite spot
among tourists because of its trendy designer shops, cafes, and galleries. Stretching from the business
and commercial zone around Samseong Station and Gangnam Station to the luxury shopping district of
Apgujeong-dong and Cheongdam-dong, the area is also home to Seorae Village, famous for its exotic
atmosphere. Gangnam also has Garosu-gil, which is filled with designer shops and outdoor cafes, showing off
its charms with various attractions and features.
Apgujeong Rodeo Street : 5-minute walk from Exit 6 of Apgujeong Rodeo Station (Subway Bundang Line B ) /
Cheongdam-dong Fashion Street : 10-minute walk from Exit 2 or 3 of Apgujeong Rodeo Station (Subway
Bundang Line B ) / Sinsa-dong Garosu-gil : 5-minute walk from Exit 8 of Sinsa Station (Subway Line 3 )

Banpodaegyo Bridge Moonlight Rainbow Fountain It is listed as the worlds longest bridge
fountain in the Guinness Book of World Records. Nearly 190 lighted jets create a festival of
light and water designed to carry images of hope and positive energy. (p.67)

What to do
Explore Eateries in Seorae Village Called the French village in Seoul, this is a place where you will find many outdoor
cafes and restaurants with wonderful atmospheres. This is a good place to enjoy a laid-back brunch during the late
morning hours. (p.67)
Galleries around Dosan Park The area around Dosan Park is also known as a street of culture thanks to the many
galleries. Two must-visit galleries in the area are Maison Hermes and Horim Art Center. (p.59)
Performances at the National Gugak Center This is where you can watch first-rate traditional Korean music and dance
performances. These include the music for the royal ancestral rites and Cheoyongmu (the Cheoyong Dance), which are
registered as Intangible Cultural Heritages by UNESCO. (p.67)

Local Tips
Moonlight Square in Banpo Hangang Park is a venue for various performances of classical, a cappella, popera (pop
and opera), and jazz music every Saturday evening for six months from May to October.
Visit Bongeunsa Temple nearby Samseong Station and try a temple stay for a day or two. Its very unique to
experience Buddhist culture right in the heart of downtown Seoul.

Banpo Hangang Park


Visit Banpos Hangang Park at sunset for a stunning view of Gangnam. Eye-catching spectacles include the
bridge fountain which sends up 100 tons of water from the Hangang River into the air and the Banpodaegyo
Bridge Moonlight Rainbow Fountain. If you can manage to capture the scene of the fountain sparkling with
light along with the N Seoul Tower in the background, you will have created a special memory of your visit to
Seoul.

15-minute walk from Exit 8-1 of Express Bus Terminal Station (Subway Line 3 , 7 or 9 ), Exit 2 of Sinbanpo
Station (Subway Line 9 )

600

Seoul Forest

nn

dg

pic-ro

am
da

Apgujeong-dong
Cheongdam-dong
Apgujeong Rodeo

yo

eg
e

idg

Br

Apgujeong

Sinsa-dong
Garosu-gil

Cheongdam-dong
Dosan Park
Cheongdam

Seocho
Hakdong

Gangnam-gu
Office

Tour COEX or
Tour the streets near
Take the subway and
Bongeunsa
Gangnam Station and
transfer to Gangnam
Temple
have lunch
Station (15 min) Exit 8-12
(1 hour 45 mins) of Gangnam Station
(1 hour 30 mins)
(Subway Line 2, Subway
Sinbundang Line)

Tour Samsung dlight Take the subway and


(30 mins)
transfer to Sinsa Station
(10 mins), Exit 8 of Sinsa
Station (Subway Line 3)

Nonhyeon

Moonlight
Rainbow Fountain

Eonju

Seonjeongneung

LG Arts
Center

Sinnonhyeon

Sapyeong

Samseong

Seonjeongneung
Royal Tombs

Banpo

Express Bus Terminal

Bongeunsa
Samseong
Jungang

Jamwon

l Highway
Dongbu Arteria

Sinsa

Cheo
ngda
m
Brid daegyo
ge

Olym

Apgujeong-dong

Yeo

Bri

Ha

Durations may vary depending on the itinerary and mode of transportation.

ngd
on
Brid gdaeg
yo
ge

Seongsudae
gyo
Bridge

gyo

dae

ho

ng

Do

Hangangjin

1200m

Suggested Itinerary

Seoul
Forest

Oksu

Seolleung

Shop at Garosu-gil (1 hour 30 mins)


Gangnam

Seocho

Hanti

n-ro
hyeo

Non

Around Gangnam
Station

Seoul Nat'l
Univ. of
Education

Visit Horim Art Center


(50 mins)

gnam
Gan

Dinner at a cafe Watch the Banpodaegyo Take a bus to the Visit the multishops in
in Seorae Village
Bridge Moonlight
southern part of
Cheongdam-dong
(1 hour)
Rainbow Fountain Banpodaegyo Bridge
(1 hour 30 mins)
(40 mins)
(30 mins)

Yeoksam
Hangnyeoul

Banpo 4-dong

Daechi

ro

-dae

Dogok

Nambu Bus Terminal

Seocho 1-dong
Bangbae

National Gugak
Center

Seoul Arts Center

Yangjae

Gaepo-dong
Maebong

Guryong

Apgujeong-dong
Cheongdam-dong

Gangnam

Nearby subway stations


3 Apgujeong

1-1 Galleria Department Store WEST

ng-r

ujeo

Apgujeong Rodeo Street


Apgu
jeong
-ro 5

Seolle
un
157-g g-ro
il

Free

Space*C
168

eung

-ro

Seolleung-ro 153-gil

KEB Hana Bank

-gi

100

ong
Hakd

CGV
Cheongdam CineCity

Omiga

1-1 Galleria Department Store This high-end department


store features two luxury
halls: Luxury Hall East, for
high-class designers and
fashion labels, and Luxury
Hall West, with unique
designs for young shoppers.
Weekdays 10:30-20:00,
Fridays and Weekends
10:30-20:30
Connected
to Bundang Line Apgujeong
Rodeo Station
02-34494114 http://dept.galleria.co.kr

Hanwoori

2 Cheongdam-dong Fashion Street


This street is filled with studios, showrooms, and


shops of leading designers, as well as beauty shops
and wedding shops frequented by famous stars,
and thus draws keen attention from trendsetters. It
is also lined with global luxury brand shops. Some
of the hot spots on this street include multishops
which combine famous brand and designer label
shops with cafes, galleries, or restaurants.
10-minute walk from Exit 2 or 3 of Apgujeong Rodeo
Station (Subway Bundang Line)
[Recommended Multi Shops] 10 Corso Como (02-30181010), Mue (02-3446-8074), Beaker (02-543-1269), Super
Normal (02-511-0991)
Call to confirm business hours. Each business has
different business hours and holiday schedules.

Apgujeong-dong
Cheongdam-dong

JYP Entertainment
Korea House
Cube
Entertainment

il
g-ro 79-g

Apgujeon

gdaegyo

Yeongdon

Cheongdam

Gallery
Seomi

Junction

Bridge

Pungnyugwan
Hotel
Prima

Cheongdam Human
Starville

Yangmani
Free
Free

Horim Art Center


Admire the beautiful
traditional ceramic
works

Dosan Park
Memorial park of an
independence movement
activist and a cafe street

Line

5-minute walk from Exit 6 of Apgujeong Rodeo Station


(Subway Bundang Line)

Dosan-daero
Junction

4 Horim Art Center

-ro 80-gil

Apgujeong

ero
Dosan-da

tion
Junc

ang

1 Apgujeong Rodeo Street

This street is packed with luxury brand stores.


From mega shopping malls that sell luxury goods
to designer brand outlets, from used luxury goods
shops to luxury good repair shops, everything about
luxury goods can be found in this area, making it
the essential shopping destination for trendsetters.

Maison Hermes
Dosan Park

-d

Womens
University
Design
Research
Center

Mue

Boutique Rivera

Bund

200m

Subway
Line 3

Yedang

o 152-gil

Seolleung-r

Seoll

-ro

am

S t re e t

eon

Dosan Ahn
Chang-ho
Memorial Hall

Yoo Art Space


n gd

s h io n

Nonhyeon-ro

nhy

C heo

y Fa

3 Dosan Park

CGV

Super
Normal

Rare Market Dongduk

Free

-ro

Cheongdam-dong
Fashion Street

Boon The Shop

Samwon Garden

FNC Entertainment

Gallery Won

jeong

Beaker
Cheongdam 10 Corso
Flagship Store Como

Pungwoldang

No

Apgu

x ur

Free

Star Street
5 Hallyu

Lu

Sawore Boribap

SM Entertainment

Gaewhaok

Nori Market

Eonju-ro

-gi

u
ros
Ga
0
6
.
P

Pop Green Hotel

1-1

ng

Apgujeong

Mealtop
1
Hyundai
Department Store
2
6
5

1 Galleria Department Store EAST

0-gil

Apg

Shop for luxurious brand-name products that are new or exclusive to Asia.

Get the latest hairstyles at the trendiest hair salons frequented by Hallyu stars.

Explore galleries near Dosan Park, such as Horim Art Center and Maison Hermes Gallery.


Plan your
trip

B Apgujeong Rodeo

Apgu
jeon
g Rodeo

06

Cheongdam-dong
Luxury Fashion Street
Numerous luxury brand
stores and multishops

Cheongdam Hallyu
Star Street
Street full of traces of
Hallyu stars

Cheongdam Neighborhood Park

3 Dosan Park

This park was built in commemoration of Ahn


Chang-ho, a freedom fighter. There are flagship
stores of leading global brands, designer shops, and
cafes around the park, and movies and TV dramas
are frequently shot around here.

15-minute walk from Exit 3 of Apgujeong Station (Subway


Line 3), Exit 5 of Apgujeong Rodeo Station (Subway Bundang
Line) 02-541-3523~5 http://www.horimmuseum.org

10-minute walk from Exit 3 of Apgujeong Station


(Subway Line 3), Exit 5 of Apgujeong Rodeo Station (Subway
Bundang Line)

4 Horim Art Center

Horim Art Center is a beautiful museum with an


impressive exterior created with ceramics and
comb-pattern earthenware as a motif. It is filled
with relics protected as cultural heritage assets that
can be viewed by visitors. Visitors can appreciate
the beauty of Korean art at the Horim Art Center,
the Sinsa-dong branch of the Horim Museum.
Adult 8,000, Teens 5,000
Sundays and holidays)

10:30-18:00 (closed on

5 Hallyu Star Street

From SM Entertainments building to JYP


Entertainments office, the offices of some of the
most famous Korean entertainment companies
are located on this street. It is a popular tourist
attraction, especially for K-pop fans.
Exit 2 or 3 of Apgujeong Rodeo Station (Subway
Bundang Line)

58

59

Around Sinsa-dong
Garosu-gil

06
Gangnam

0
50

Gallery CoLA

Forever 21

il

-g

18

1-1

ELBON the style

ro
gon

-ro

ong

uje

Apg

Gaewhaok

Sinsa-dong Community
Service Center
1-4 Aland

je
gu
Ap

8
P.5

3 Sinsa

Hanchu

eon

uj
Apg

Nearby subway
stations

jeo

-ro

8-g

il

Gallery Yeh

KM Play

ro 10-gil

Around The
Corner

Gallery AM
Villa Youkshimwon

ro
-g

23
il

er

19

1-4

-g

il

1-3

Neuf Hotel

gil

7-g
ro 1

dae

Chapter 1

il

Neuf Hotel

il

-gil

Nonhyeon-ro 151

Garosu-gil
1 Sinsa-dong

1-5

2 Nonhyeon Furniture Street

Serosu-gil
Various concept
stores

Rio Building
ro 1

na

ero

-da

am
ngn

-gil

152

-gil

ero 8

n-da

Broadway

Dosa

insaa
SSinsLotte Cinema

ay
ubw

e3

Lin

Dos

Exit 1 or 8 of Nonhyeon Station (Subway Line 7), Exit 5 or


6 of Hakdong Station (Subway Line 7)

ero

Dos

Furniture
2 Nonhyeon
Street

National Pension
Seoul Southern
District Headquarters

Do

sa

About 1km

n-ro

yeo

h
Non

4 Jamwon Hangang Park

Located near popular hot spots, such as Apgujeongdong and Sinsa-dong in the Gangnam district,
Jamwon Hangang Park is where anybody from
advanced athletes to beginners can come and enjoy
various sports, such as biking, inline skating, and
even wakeboarding. This park is also home to the
Jamwon Nature Learning Center, a science center
where you can observe and learn about silkworms,
from which Jamwon gets its name.
15-minute walk from Exit 5 of Sinsa Station (Subway Line 3)

Young Dong Hotel


Gwangmyeong
Building

Mokpojip
Dormy inn
PREMIUM SEOUL
Garosugil

P.58

da
an-

Better Than
Beef

Ga

ark

an P

J-Tower

il

MG Tower

This furniture street is located between Nonhyeon


Station and Hakdong Station. Over 70 stores are
in the area, providing a variety of options for
your home, kitchen, and office. Check out the
beautiful jewelry boxes and decorations, made with
mother of pearl, and other imported furniture. In
1996, Gangnam-gu Office designated the street a
Specialized Street of Furniture Culture.

Sinsa Police Box

aero 13-g

il
54-g

Dosan-d

Jamwon Hangang Park


A leisurely stroll along
the Hangang River

g
Gan

5-minute walk from Exit 8 of Sinsa Station (Subway Line 3)


[Recommended Restaurants] Hanchu (Chicken, 02-5410969), Deux Crmes (Tarte cafe, 02-545-7931), Gaewhaok
(Korean, 02-3444-1459)

an-

1-3

Ilmo Outlet

8 Seconds

ae
m-d

Dos

15-

aero 11-g

Sinsa-dong Garosu-gil
Seouls leading
foodie street

Forever 21 1-2 Around The Corner


Aland 1-5 8 Seconds

3 Serosu-gil

There are eight alleys along Garosu-gil. This street


became famous due to the variety of charming
stores. The number of stores has increased in
proportion to the number of visitors. The exotic
cafes and delightful restaurants along these streets
might even make you feel as if you were in a
romantic European city. You can enjoy a relaxing
afternoon having brunch at one of the restaurants
or cafes.

Call to confirm business hours. Each business has


different business hours and holiday schedules.

Dosan-d

er
-da

Around Sinsa-dong Garosu-gil

5-minute walk from Exit 8 of Sinsa Station (Subway Line 3)


1-1

ero

gil

60-

o1

gna

da

This is a two-lane road stretching from Sinsa-dong


to Apgujeong-dong, lined with ginkgo trees. Here
you can find creative clothing and accessories made
by talented young designers. Large shops with
multiple foreign brands give shoppers the chance
to take in fashion trends from all over the world,
and one might even be lucky enough to catch a
really special deal in the flea markets that spring up
occasionally in the area.

-da

Urban Art
Gallery

Vintage Hollywood

Gan

n-

san

sa

Do

Eawes
Building

aer

m-

gna

Do

Deux Crmes

-gi

Gan

ae

-d

3 Serosu-gil

62
o1

an

3 Serosu-gil

4-g

Ap

-ro

s
Do

il

-g
159

eon

nhy

No

ro 12-gil

ro

ng-

eo
guj

il

9owls
gApgujeon

About 750m

nhy

No

Gallery UM

3CE Cinema

Hangang Park
4 Jamwon

-r
eon

1 Sinsa-dong Garosu-gil

1-2

SP Gallery

Modern Table

gil

61-

o1

ro 14-gil

ng

gApgujeon

gu

BOGO
Building

gApgujeon

100m

Ap

-gil

149

Do

sa

n-

da

er

16

n-

-g

da

er

12

il

Plan your
trip

Enjoy a laid-back brunch at one of the cafe terraces or restaurants.


Shop for unique merchandise from designer studios and select shops with various concepts.
60

-g

il

61

Around Gangnam
Station

06
Gangnam

Novotel
Ambassadors
il
Hotel
05-g

Around Gangnam Station


Daedong
Building

6-gil

l
ro
nge
Bo

ro 9
7-g

Club NB

Free

Seoc

Chongro
Overseas
Educational
Institute

75-g

il
77-g
aero

aero
ho-d

ho-d

Seoc
Free

il

il

aero

m-d

na
ang

Yeoksam Park
il

96-g

aero

Gan

About 800m

3-gil

11

KEB Hana
Bank

ero

o-da

h
Seoc

GT
Tower
Megabox

Norang
Jeogori

il

71-g

m
gna
Gan

-ro

n
Seou

gil

ro 4-

Yeoksam
District Tax
Office

ran-

National Health
Insurance Service

am

4 Samsung dlight

n-ro

era

Teh

Tehe

8
gn
Gan

ero

-da

cho

LIG Tower

il

92-g

Ga

12
Gangnam Station Underground
Shopping Center

Imagine

Seo

ero

-da

am
ngn

10

Yeontabal

Glass
Tower

Free

7-gil

Arts Center
5 LG
LG

Club MASS
The Body Shop

il

il

94-g

around Gangnam Station


6 Clubs

61-g

-d
nam

-ro

7
aero

ero

-da

am
ngn

Ticket prices and schedules


vary depending on performance
Exit 7 of Yeoksam Station
02-2005(Subway Line 2)
0114 http://www.lgart.com

eran

ho-d

Seoc
Free

LG

The LG Arts Center is where


world-class musicians,
such as Pina Bausch, Peter
Brook, and Lev Dodin,
offer a wide variety of
outstanding performances.
Visitors can enjoy all kinds
of performances, including
music, dance, theater, and
musicals.

8-minute walk from Exit 12 of Gangnam Station (Subway


Line 2), Exit 4 or 5 of Sinnonhyeon Station (Subway Line 9)

Teh

-gil
n-ro 1
Tehera

Pagoda
Building

Free
10:00-19:00 (closed on Sundays and national
holidays) English, Chinese, Japanese, Spanish, French and
3-minute
Russian interpretation services are available
walk from Exit 8 of Gangnam Station (Subway Line 2)
02-2255-2277

2
Citi Tower

Lotte Cinema

Gangnam
Art Hall (B1)

Kukkiwon

Gan

Gan

Free

National Library for Children and


Young Adults
gil

8-

ro 9

dae

mgna

5-g

ro 6

dae

mgna

Free

ro 5

Gan

ran-

gna

CGV

Kumkang

aer

m-d

Free

Tehe

-gil

ro 73

n
ang

il

-dae

eong
9-gil

ro 6

2 Yeoksam Park

Located above Gangnam Station four-way


junction on a hill, Yeoksam Park provides an
amazing view of the areas skyscrapers. A popular
urban retreat for Seoul citizens, it is located close
to the Kukkiwon and the National Library for
Children and Young Adults.

il

0-g
o 10

-gil

Sapy

Free

Heungkuk Life
Insurance Building

4 Samsung dlight

Visit Samsung dlight, an exhibition space within


the Samsung Electronics headquarters building,
to test and use all the latest products made by
Samsung Electronics. Visitors can also experience
a wide variety of digital media and enjoy a stage
performance that is offered once every month.

5 LG Arts Center

onhye

-gil

ro 58

Yeoksam-dong
Post Office

Free

dae
am-

Mon.-Fri. 09:00-11:30, 13:00-17:30 (closed on Sundays


10-minute walk from Exit 12
and national holidays)
02-567-1058~9
of Gangnam Station (Subway Line 2)
http://www.kukkiwon.or.kr

Non

-dae

18gi

-gil

106

gn

Gan

102
-gi

4-gil

eong
Sapy

ero

da
am-

un
sa-

Kyobo Book
Centre

a-ro
euns

a-ro
euns

Bong

Bong

Kyobo Tower

Gangnam Station
Underground
Shopping Center
A huge shopping complex
under Gangnam Station Gangnam Streets
Experience the real
Gangnam
Kukkiwon
A Taekwondo holy
ground

0-gil
o 11
daer
amn
g
n
Ga

dae
ro

A center of Taekwondo that any Taekwondo


practitioner has to visit at least once in a lifetime,
this facility features a majestic studio where
Taekwondo masters from around the world come
to train. The Kukkiwon Museum, with over 2,500
articles on display, testifies to the long history of
the martial art.

Ga

1 Kukkiwon

ro 1

on-

ye
onh

The Ritz-Carlton Seoul

Ga
ngn
am
-

100m

yeo

onh

n
Sin

-ro

nsa

geu

Bon

il
10-g

50

9 Sinnonhyeon

ro
nsageu
Bon

gil
-ro 1eunsa
Bong

Nearby subway stations


2 D Gangnam

3 G
 angnam Station Underground

6 C
 lubs around Gangnam Station

Located in the heart of Gangnam, Gangnam Station


Underground Shopping Center offers a convenient
shopping experience with hundreds of trendy
fashion and accessory stores all in one place. The
Hub Plaza in the center of the complex is a rest
area for citizens which showcases various cultural
performances.

Seouls nightlife begins and ends with the clubs near


Gangnam Station. Here you can listen to music all
night long. They offer a diverse genre ranging from
hip-hop to electronic music. Especially on weekends,
the clubs are crowded with people enjoying the
lively atmosphere.

Shopping Center

10:00-23:00 (opening hours vary by each store)


Connected to Gangnam Station (Subway Line 2)
02-553-1898

Plan your
trip

5-minute walk from Exit 10 of Gangnam Station (Subway


Line 2)

Visit the Kukkiwon to learn about the long history of Taekwondo and take a walk in Yeoksam Park.
Shop for affordably priced clothing and accessories at Gangnam Station Underground Shopping Center.
Enjoy arts and performances, such as music, plays, and dance, at LG Arts Center.
62

63

Nearby subway
stations
2 Samseong
9 Bongeunsa

Around Samseong
Station

06
Gangnam

P.58

COEX 3
Junction

unsa

Bongeunsa Temple Stay

3-1

Entrance

Bonge

ag
CO ewa
EX y to

-gil

106

ero

-da

-gil

Hyundai IPark
Tower

104

KEB Hana
Bank

9
y Line

Subwa

-ro

unsa-r

ng
gdo

Yeo

ASEM Tower
Intercontinental Seoul COEX

Around Samseong Station

Lotte Duty Free Shop (B2-B1, 2F)


Bon
nsa

geu

Bongeunsa Temple
A special Buddhist
temple in the
center of Seoul

-ro

Seven Luck
Casino

COEX Mall
The biggest
underground
shopping mall
in Asia

gil

86-

2 COEX
Oakwood Premier
COEX Center

2-1
2-2

Seonjeongneung
Royal Tombs
Grave of a former
king, enlisted as World
Cultural Heritage

Yeo

ero

il

96-g

gd

-da

87-

ero

gil

Korea World Trade


Center

Yeontabal

-da
ong

Yeon

ong

n-ro

ngd

era

Teh

COEX Mall
COEX Aquarium (B1)
Megabox (B1)

Koreans (25-64) 1,000 Foreigners (19-64) 1,000


Foreigners (7-18) 500 Feb.-Oct. 06:00-21:00, Nov.-Jan.
5-minute walk from
06:30-21:00 (closed on Mondays)
Exit 8 of Seolleung Station (Subway Bundang LineSubway
Line 2) 02-568-1291 http://seonjeong.cha.go.kr

2 COEX

Pa
ss

Bonge

Samseong
Police Box
4

nsa-ro
Bongeu gil
108-

150m

3 Bongeunsa Temple

2-gil

ro 11

g-dae

gdon

Yeon

nsa
geu
Bon
nsa-ro
Bongeu gil
103-

ong

75

d
am-

d
ong
Che

1 Seonjeongneung Royal Tombs

King Seongjong, the ninth king of the Joseon


Dynasty, rests in peace with Queen Jeonghyeon, as
well as King Jungjong, the 11th king of the dynasty,
at the Seonjeongneung Royal Tombs. All 42 royal
tombs, excluding two dethroned kings, were listed
as a UNESCO World Heritage site in 2009.

This is Korea's largest


exhibition venue, with
numerous exhibition halls,
a convention center, and
meeting rooms. There are
various additional facilities
including a five-star
hotel, casino, the largest
underground shopping
mall in Asia, museums,
and an aquarium, making
it a key destination for
exhibitions, culture, and
sightseeing.
Connected to Samseong Station (Subway Line 2)
COEX Mall Reopened in December 2014 after
renovation.
Business hours vary by shop. Inquire at shops in advance
for details 02-6002-5300 http://www.coexmall.com
2-1

3 Bongeunsa Temple

This temple was built in 794 CE. It was the largest


temple in Seoul during the Joseon Dynasty, and the
splendor of the old days still remains. The temple,
where people can experience Buddhist culture in
the center of the city, is highly popular with tourists.
15-minute walk from Exit 6 of Samseong Station (Subway
Line 2) 02-3218-4800 http://www.bongeunsa.org
3-1 Bongeunsa Temple Stay This is a cultural experience
program through which participants can experience the
daily lives of monks for one or two days. If you wish to
participate in the 1-day program, you can register for the
Temple Life Program held every Thursday from 14:00.

4 Korea Cultural House

This is a workplace for traditional artisans where


you can experience traditional culture. Visitors can
watch artisans make handicrafts or try making crafts
themselves. In addition, traditional performances are
held regularly.
7-minute walk from Exit 4 of Samseong Station (Subway
Line 2) 02-3011-1788 http://www.kous.or.kr

COEX Artium

5 CALT City
Airport
Terminal

g-ro

seon

Sam

seo

98gil

il
92-g

eran

Teh
88-g

Yeo

il

g-ro

eon

s
Sam

il

86-g

ero

g-da

on
ngd

-ro

Posco Junction

Glass Tower

-ro

Tehe

-ro

w
Sub

eran

2
ine ro
ay L ran-

eran

Sam

Teh

About 650m

o
ng-r

)
eoul
ter S
n
e
eC
Trad
orld ) KEB Hana
W
(
g
Bank
4
seon (

Sam
3

Hyundai
Department
Store

il
92-g

g
seon
Sam tion
Sta ion
t
Junc

5 CALT City Airport Terminal

Teh

il

83-g

1-gil

8
-ro

-ro

eran

eran

Royal Tombs

6
Grand Intercontinental
Seoul Parnas

Teh

Teh

1 Seonjeongneung

Convention Center

il
96-g

Korea Cultural House

2-2 COEX Aquarium A marine theme park that presents


an underwater environment created to closely resemble
nature and where visitors can see diverse aquatic
animals and plants.

Adults 22,000 Teens 19,000 Children 16,000 Seniors


16,500 10:00-20:00 02-6002-6200
http://www.coexaqua.com

il

85-g

Plan your
trip

In this airport terminal conveniently located in


the city center, you can check-in and go through
immigration early, take a limousine shuttle bus to
either Incheon Intl Airport or Gimpo Intl Airport,
and then proceed directly to the designated
entrance to depart.
Korean Air, Asiana Airlines 05:20-18:30, Jeju Air and
foreign airlines 05:10-18:30 Services are available only for
some airlines. Make sure to confirm in advance 5-minute
walk from Exit 5 or 6 of Samseong Station (Subway Line 2)
02-551-0077 http://www.calt.co.kr

Shop at COEX Mall, where visitors have access to the trendiest Korean styles.
Observe diverse aquatic creatures at the COEX Aquarium.
Experience life in a temple at Bongeunsa Temple for a few hours or overnight.
64

65

Nearby subway stations

Seocho

06

3 7 9 Express Bus Terminal

Gangnam

7 Naebang, Banpo
9 Sinbanpo
2 Seocho

e
Bridg
gyo
odae
Banp

Sebitseom Islet

150

Jam

1 Banpo Hangang Park

Hangang River

n
wo

-ro

il
23-g

1
al
in
m
r
8
us Te
ess B
Expr
8-1

Sub

way

s
ss Bu
Expre
inal
Term

Line

Seoul Express

wa

ae
g-d

y
Sap

Banpo Sports
Complex

Seoul
Palace
Hotel

n St

ream

National
Library of
Korea

Free

aero

Line 7

an

gw

ng

Do

ro
g-

Supreme
Court of
Korea

Seoripul Park

Subw
a

cho

Seo

y Line
2

Subway

Seoul High Court

Supreme Prosecutors
Office

ro
-dae

e-ro

gba

Ban

4-1
4-2

Hangaram Art Museum


National Gugak Center
About 1.2km

10-minute walk from Exit 5 of Express Bus Terminal


Station (Subway Line 3, 7 or 9)

4 Seoul Arts Center

Enjoy various kinds of performance arts, including


concerts with world-famous musicians, as well as
opera, musicals, theater, dance, and exhibitions. The
SAC World Music Fountain, located between the
Opera House and Music Hall, is the largest in Korea.
It creates a fantastic show from spring to autumn
as the shooting water dances to music from around
the world.
Exit 5 of Nambu Bus Terminal Station (Subway Line 3),
transfer to local bus 02-580-1300 http://www.sac.or.kr
4-1 Hangaram Art Museum This museum mostly exhibits
contemporary works by artists from Korea and abroad.
The museum has six exhibition halls, a storage space, an
Mar.-Oct. 11:00-20:00, Nov.-Feb.
art shop, and a cafe.
11:00-19:00 (closed on Last Monday of month)

6 7 8

5 cho
Seo 1
4
3 2

KEB Hana Bank

Jindo Uldolmok
Way
Seocho 3-dong
Post Office

In 1975, nine companies became partners and


started operating a bus terminal in 1976 at Express
Terminal, which was renamed Seoul Express
Bus Terminal in 1979. Currently, it operates the
Gyeongbu Line and Yeongdong Line, while Central
City Terminal, located next to Seoul Express Bus
Terminal, operates the Honam Line. This is the
gateway to travel to some 70 cities and towns and
is commonly called Seoul Express Bus Terminal
together with Central City.
Connected to Express Bus Terminal Station (Subway Line
3, 7 or 9)
Central City This is one of the single-largest buildings
in the country and contains a department store, theater,
bus terminal, and hotel.
2-1

02-6282-0114

4 Seoul Arts Center

About 1.2km

2 Seoul Express Bus Terminal

Seoul High
Prosecutors Office

Seocho

6 7 8

5
g
ban 1 Brownstone Bangbae
Nae 4 3 2 Apartment

ine

po-d

Montmartre Park

Express Bus Terminal


Shop for various
items at the
underground
shopping mall

Apr.-Jun., Sep.-Oct. 12:00-21:00 (4 times on weekdays,


5 times on holidays), Jul.-Aug. 12:00-21:30 (5 times on
weekdays, 6 times on holidays) The schedule is subject to
change 02-3780-0578

3 Seorae Village

A village where about half of Koreas French


residents live. Seorae Village has such an exotic
environment that you will feel as if you were
walking through a street of open cafes somewhere
in Paris. You can find wine bars and cafes with good
atmosphere, not to mention restaurants that boast
famous chefs and great atmospheres.

Seorigol Park

Free

Seorae Village
Tiny bit of France
in Seoul

1-1 Banpodaegyo Bridge Moonlight Rainbow Fountain


You can watch this spectacular fountain show from April to
October. The rainbow jets of water stretch 1,140 m, with
570 m at each end of the bridge. It creates a fantastic view
over the river along with 200 colorful lights. This fountain
was listed in the Guinness Book of World Records as the
world's longest bridge fountain.

yL

Ban

Seorae-ro

Free

15-minute walk from Exit 8-1 of Express Bus Terminal


Station (Subway Line 3, 7 or 9), Exit 2 of Sinbanpo Station
(Subway Line 9)

ngang-ro

The Catholic
University
of Korea
(Songeui
Medical
Campus)

This park is the site of many Hangang River


attractions, including the Banpodaegyo Bridge
Moonlight Rainbow Fountain, the Underwater
Bridge, and Moonlight Square. Around the manmade island Seoraeseom Islet, you can enjoy
various water sports, such as water skiing and riding
motorboats, on the Hangang River.

Seochoju

eon

KEB Hana
Bank

an

ub

Banpo Hangang Park


Rainbow fountain
with a fantastic
night view

Ban3p

o
po-r

Sinb

8-2

ro

Village
3 Seorae

o
2
5

Shinsegae
2 l
KEB
Bus Terminal
Megabox Department
ina
Samho Garden
Hana Bank
Store
erm Mansion 5cha
7
T
s
Central City 2-1
u
B
Apartment
s
res 3
JW Marriott Hotel
4 Exp
Seoul 6
KEB Hana Bank
5
S

anpo 3
Sinb
2

Banpo SK view
Apartment

Hanshin Town
Apartment

won

o-ro

Sinbanpo
15cha
Apartment

anp

Banpo
Keangnam
Apartment

Sinb

Sinbanpo 2cha
Apartment

Sinbanpo 3cha
Apartment

heo

Sinbanpo 8cha
Apartment

Jam

300m

a
ic-d

mp

Oly

poc

1 Banpo Hangang Park

1-1 Banpodaegyo Bridge Moonlight Rainbow Fountain

ero

Ban

Plan your
trip

4-2 National Gugak Center This center has been preserving


and promoting Koreas traditional culture through a
continuous series of performances. This is where you can
enjoy Koreas performance arts, such as geomungo sanjo
(free-style solo), fan dance, and samulnori. It also hosts
other performance arts and folk music programs, such as
the Saturday Premium Performance and music from the
royal ancestral rites, which was designated by UNESCO as a
Masterpiece of the Oral and Intangible Heritage of Humanity.

<Saturday Premium Performance> A seats 20,000


B seats 10,000 (Prices vary depending on performance
and seats)
<Saturday Premium Performance> 15:00
English, Japanese, and Chinese brochures are available
Exit 1 of Bangbae Station (Subway Line 2), Exit 3 of
Naebang Station (Subway Line 7), Exit 5 of Nambu Bus
Terminal Station (Subway Line 3) transfer to local bus
02-580-3300 www.gugak.go.kr

Visit Banpo Hangang Park at night and watch the Moonlight Rainobw Fountain at Banpodaegyo Bridge.
Enjoy various art exhibitions and traditional music performances at the Seoul Arts Center and the
National Gugak Center.

Taste savory French dishes prepared by famous chefs at Seorae Village.


66

67

A Green Retreat in Seoul That Is Full of Surprises


Area

Jamsil

Highlights
Lotte World Lotte World is divided into an indoor theme park called Adventure and an outdoor
theme park called Magic Island. This is where various seasonal festivals are hosted throughout
the year. One of the must-see sights in this facility is the world's first multimedia night parade,
which was designed by the Cirque du Soleil team and takes place every night. (p.70)
Olympic Park Built to host the Seoul Olympics, the facilities of the park include a water garden
that features a music fountain, the historic site Mongchontoseong, SOMA Museum of Art, and
over 200 outdoor sculptures. (p.73)

Jamsil / Songpa

Mongchontoseong Fortress An old earthen fortress, this is a site from the Baekje Dynasty that
you can find within Seoul Olympic Park. It is a historically significant place, but today, it is more
popular for its walking trail. (p.72)

What to do
Jamsil Hangang Park
Jamsil Hangang Park contains several large sports and leisure facilities. Visitors will find swimming pools,
inline skating parks, bicycle paths, and basketball courts.
10-minute walk from Exit 6 or 7 of Sincheon Station (Subway Line 2 ), Exit 6 or 7 of Jamsil Station
(Subway Line 2 )

Olympic Park
As the fifth largest sculpture park in the world, Seoul Olympic Park is sure to help you relax and give
you a new experience with sculptures by the greatest artists of our time on display.

Take pictures of the nine must-see sights in Olympic Park When you visit all nine of the best sites
for photographs indicated in the tourist information leaflet and take pictures of them all, you are
entitled to receive a souvenir postcard. (p.73)
Watch a performance at Seoul Norimadang Indulge in pleasant Korean melodies and dances.
Watch the free performances on Sundays from April through October. (p.70)
Seoul Helicopter Tour This helicopter tour, on which you can have a panoramic view of Seoul
and the Hangang River, offers a total of six different routes, including trips to Yeouido, the Trade
Center, Gwangnaru, and Paldang Dam. All six courses depart from Jamsil Heliport. (p.71)

Local Tips
Take a walk on the Hanseong Baekje Wangdo-gil, which connects Mongchontoseong and Pungnaptoseong, two historical

sites from the early Baekje Period. This is where you will find outstanding cultural heritage from the Baekje Period and also
traces of the ancient history of Seoul, which was already the capital city of an ancient kingdom before the birth of Christ.

Exit 3 of Olympic Park Station (Subway Line 5 )

If you want to visit Lotte World but you are on a tight schedule, buy the After 4 ticket, which allows you to

Mongchontoseong Fortress

enter after 4:00 p.m. You can use the facility until it closes at a much cheaper price.

The park also contains Mongchon Museum of History and Seoul Baekje Museum, which exhibits the life and
culture of the ancient Baekje people who created the most glamorous culture and arts in Korean history.
Ol

15-minute walk from Exit 1 of Mongchontoseong Station (Subway Line 8 )

y
eg
da
pic ge
ym Brid

sild
aeg

Songpa

yo
dg

Bri

1200m

Durations may vary depending on the itinerary and mode of transportation.

Seongnae 2-dong

Jam

600

Mongchontoseong
Fortress

Suggested Itinerary

Gangdong-gu
Office

Jamsillaru

Olympic Park
-ro

pic
lym

ro
Olympic-dae

Jamsil Sports
Complex

Mongchontoseong Olympic Park


Wiry
eseo
ng-d
aero

Jamsil
Sincheon

Tour Olympic
Park (40 mins)

Visit Lotte World for the


afternoon (4 hour 30 mins)

Walk on the Hanseong Baekje


Wangdo-gil (30 mins)

Watch various
performances at Seoul
Norimadang (1 hour)

Visit Seoul Baekje Museum or


SOMA Museum of Art
(1 hour 20 mins)

Take the subway from


Mongchontoseong
Station to Jamsil Station
(10 mins)

Take a snapshot at the World


Peace Gate (20 mins)

Lotte World

(Planned to
Sports Complex be changed to
Jamsilsaenae Station)

Og

eu

Jamsil

m-

ro

Bangi

Seokchon

Jamsilbon-dong
Don

gbu

Arte

rial

Baek

jego

bun-

ro

Ogeum
Songpa

High

way

aero

jae-d

Yang

Hangnyeoul

National
Police
Hospital

Daecheong
Daemosan

Irwon 1-dong

Garak Market

Suseo

Munjeong

Irwon
Garden5

Jangji

Jamsil

Nearby subway stations

5 Seoul Helicopter Tour

200

Olymp

So

Home Plus

ng

400m

Hangaram-ro

pa

ro
Olympic-

A beautiful lake and


cafe streets

Jamsil
Police Precinct

A beautiful park
along the Hangang
riverbank

Jamsil 2-dong
Post Office

-ro

Apple
Tower

Asia Park

Pharos
Hotel

Galleria Palace

Saemaul
Market

pa-gu)
(Song
Jamsil (1

)
Office
2

ay
8

15-minute walk from Exit 2 or 3 of Jamsil Station (Subway


Line 2) 02-2147-3380 http://culture.songpa.go.kr

Hotel Lake

Free

Lin

2-2 Lotte World A complex consisting of a theme park,


a hotel, a department store, and even a museum. Open
since 2014, Lotte World Mall boasts the largest aquarium in
Seoul as well as shops and a multiplex. Lotte World Tower,
a skyscraper with 123 floors, is expected to be completed
Weekdays 09:30-22:00, Weekends
by the end of 2016.
09:30-23:00 Connected to Jamsil Station (Subway Line 2)
1661-2000 http://www.lotteworld.com
2-3 Lotte World Folk Museum This cultural center is the
ideal place to learn about Koreas history and culture in an
easy and fun way.
Adults 5,000 Teens 3,000 Children 2,000
Weekdays 09:30-20:00, Weekends 09:30-21:00
1661-2000
2-4 Seoul Norimadang An outdoor venue in Seokchonhosu
15:00-16:00
Park that hosts traditional performances.
(Apr.-Oct. each year) The schedule is subject to change
(Saturday: Intangible cultural treasure performances,
Sunday: Fusion Korean music and other creative traditional
art performances) 02-2147-2811

pa

ng

So

4 Jamsil Shopping Town

Connected to Jamsil Station (Subway Line 2)

Koreas largest sports complex was the site of


the 10th Asian Games in 1986 and the 24th Seoul
Olympics in 1988. This stadium was the main
Olympic Stadium, with an indoor gymnasium,
swimming pool, and many other sports facilities.
Many international sporting and cultural events are
held here.

4-2
4-3

Jamsil Station Underground Shopping Center


Lotte Department Store (Jamsil Branch)
Lotte World Mall

Exit 6 or 7 of Sports Complex Station (Subway Line 2)


Jamsil Baseball Stadium This is Koreas most famous
baseball stadium and was opened in 1982. During the
professional baseball season (April-September), over 20,000
baseball fans gather here.
No games are held on Mondays, or in inclement weather
3-1

5 Seoul Helicopter Tour

A helicopter tour that provides a panoramic view


of Seoul and the Hangang River with a total of
six courses- Yeouido, Trade Center, Gwangnaru,
Paldang Dam, Special Course, and Event Flight
courses. The tour takes about 7 to 30 minutes and
accommodates up to 3 passengers.
Cost varies depending on the course and the number
15-minute walk from Exit 6 or 7 of
of passengers
1899-2679
Sports Complex Station (Subway Line 2)
http://www.blueairlines.co.kr

70

71

il

-g

48

Jamsil Station Underground Shopping Center, Lotte


Department Store, and Lotte World Mall make this a
one-stop shopping destination.

3 Jamsil Sports Complex

ro

e
da

bw

Free

ch

ok

Se

Free

Jamsil Hangang Park contains several large sports


and leisure facilities. Visitors will find swimming
pools, inline skating parks, bicycle paths, and
basketball courts.

2 Seokchonhosu Park

Magic Island

o
nh

Su

-gil

ic-ro 4

Olymp

o 61-gil

Dogok-r

ro

-ro

su

Museum

4-1

The east lake is used as a park where local residents


can relax, stroll, and jog along the water, while
the west lake features Magic Island, a lively part of
Lotte World amusement park.

Park
2 Seokchonhosu

2-3 Lotte World Folk

2-1 Songpa Tourist Information Center Information about


the international tourist district of Songpa can be viewed at
a glance at the Songpa Tourist Information Center. Visitors
can experience chroma key technology and access the
Internet for free. Located in Seokchonhosu Park behind
the second Lotte World Tower & Mall, the center also has
various souvenirs for sale.

10-minute walk from Exit 6 or 7 of Jamsilsaenae Station


(Subway Line 2), Exit 6 or 7 of Jamsil Station (Subway Line 2)
02-3780-0511 http://hangang.seoul.go.kr/park_jamsil

Free

2-2 Lotte World

Norimadang

Free

Songpa Tourist
Information Center

Jamsil 119 Safety


Center

Seoil Sauna

1 Jamsil Hangang Park

2-1

Lotte Hotel
World

2-4 Seoul

sil-r

Jam

4-3 Lotte World Mall

4-2 Department Store

Lotte Mart

Lake Palace Apt.

Free

Songpa-gu
Office

11
Lotte World Tower

Lotte Cinema
Free

e)
9 gu Offic
pa- )
g
n
o

il (S
Jams ( 10

Lotte

k-

Jamsil
Post Office

Sigma Tower

Free

Asian Seonsuchon Apt.


o
og

4-1

Jamsil 5
Police Patrol &
Services Center

ic

p
Olym
P.72 Park

Luther Hall

Jamsil Station Underground


Shopping Center

Ricenz Apt.

(Planned to
be changed to
Jamsilsaenae
Station)
8

Jamsil Jugong Apts. 5

Gangdong
District Office
of Education

Sincheon

4
3
KEB Hana Bank

Free

Woosung Apt.

Jamsil
Hangang Park

Jamsil Ells Apt.

Spo
rts Comp
lex 9
mplex
o
C
s
1
rt
o
Sp

2
3

4
5

Lotte World
Seouls leading
theme park

il-ro

Super-high shopping
town with the dizzying
height of 123 floors

gobun

Seokchonhosu
Lake

Baekje

3-1 Jamsil Baseball


Su Stadium
bw
ay
Lin
e
9

Lotte World
Tower

ero

-da

Sincheon Childrens
Transportation Park

Jams

Jamsil Sports
Complex

5-gil

ro 3

pic-

Olym

Jamsil

About 6.5km

Paradise Casino
About 6.5km

Jamsil Hangang Park

ro

Walkerhill Hotel

Olym

Cruise Ships Dock

ic-dae

Jamsilmaru
Rest Area

ro

dae
pic-

laru
Jamsil

Hangang River

Jamsil Hangang Park Heliport

2 8 Jamsil

Enjoy various parades and rides at the theme park Lotte World.

Go skating at an indoor ice rink that is open all year round.

Watch outdoor performances of traditional music at Seoul Norimadang at Seokchonhosu Lake.


ine

Plan your
trip

2 Sincheon

yL

Jamsil

wa

2 9 Sports Complex

Su
b

07

Tour the nine must-see sights in Olympic Park such as the lake and sculptures.
Take a walk along the Hanseong Baekje Wangdo-gil, which connects Mongchontoseong with

Pungnaptoseong.
Visit the exhibitions inside Olympic Park, at the Seoul Baekje Museum, and the SOMA Museum of Art.

Gan
6

One Tree Hill

silla

Jam

ru

Jamsil Parkrio

Subway
Line 2

ero

-da

pa
ng

Sincheon
Childrens
Transportation
Park

88 Lake

Miseong Town
Apartment

-ro

way
Sub 8
Line

e)
Offic

Mongchonho Lake
1

World Peace Gate

The Thumb
(Sculpture)

Film 37.2

Songpa

Mongchontoseong
Walking Paths
Dialogue (Sculpture)
5

Mongchon Moat Musical Fountain

SOMA Museum
aer

Olympic Park
88 Seoul
Olympic Games
memorial park

Seoul Baekje
Museum

See artifacts
from the ancient
Baekje kingdom

SOMA
Museum of Art

One of Seouls
finest modern art
museums

Wirof Art
yes
eon
g-d

2-2
1-3 Seoul Baekje Museum

K-Pop Music
Exhibition Hall

Wild Flower Garden


8

Rose Garden
9

1-2 Hanseong Baekje Wangdo-gil You can learn about


the brilliant civilization and architectural skill of the Baekje
Kingdom when you stroll from Pungnaptoseong, the
capital fortress during the early Hanseong Baekje Period,
to Mongchontoseong, an earthen fortress. You will also
discover the ancient site of dugout huts and the symbol of
Chiljido, or the seven-edged sword, which testifies to the
outstanding iron-smelting skills of the time.

15-minute walk from Exit 1 of Mongchontoseong Station


(Subway Line 8)
1-1 Mongchon Museum
of History This museum
displays the relics excavated
during the renovation of the
two earthen fortifications,
Mongchontoseong and
Pungnaptoseong. You can
see the vestiges of the
Baekje culture here.
Free
09:00-18:00 (closed on Mondays, January 1st)
20-minute walk from Exit 1 of Mongchontoseong Station
(Subway Line 8) 02-2152-5900

Free
holidays)

1-3 Seoul Baekje Museum This museum shows the history


and culture of old Seoul, which was once the capital of the
Baekje Kingdom. Here you can see tens of thousands of
relics from the Baekje era.

Free (admission only required for special exhibitions)


Weekdays 09:00-21:00, Weekends & national holidays
Mar.-Oct. 09:00-19:00, Nov.-Feb. 09:00-18:00 (closed
Call in advance to reserve an English or
on Mondays)
20-minute walk from Exit 3 of Olympic
Japanese guide
Park Station (Subway Line 5) 02-2152-5800
http://baekjemuseum.seoul.go.kr

KEB
Hana Bank

Gamicheo

n Stream

2-1 The Nine Must-See Sights in Olympic Park 1 World


Peace Gate 2 The Thumb (Sculpture) 3 Mongchon Moat
Musical Fountain 4 Dialogue (Sculpture)
5 Mongchontoseong Walking Paths 6 One Tree Hill
7 88 Lake 8 Wild Flower Garden 9 Rose Garden
2-2 K-Pop Music Exhibition Hall The gallery is located
on the 1st floor of the Olympic Hall, which is a dedicated
performance hall for K-pop. You can learn about the
chronological history of K-pop.

1 Mongchontoseong Fortress

Located inside the Olympic Park, Mongchontoseong


is a 2.7 km-long fortress wall that was built in
the early Baekje period. You can learn about the
architecture of the time, along with Pungnaptoseong,
at this historic site from the Hanseong Baekje
period. The place attracts many visitors as it is a
significant historical site, and features sprawling
fields of canola flowers, barley, and grass.

Olympic Player
Press Complex 3

n
heo
aec
ngn
Seo Stream

9
-gu )
gpa
(Son
7
il
s
m
( 10
a
J

8 ffice)
11
uO
5
pa-g
ong )
S
(
1
il
s

m
(
Ja

pic
Olym

Korea
National Sport
University

ro

Jamsil Prugio
World Mark

So
il

Jams

Jinju
Apartment 5

Dunchon
Joogong
Apartment
Complex 2

ak-

Jangmi 1cha
Apartment

ro

Seongnae-dong
Post Office

Olympic Park
il

Oly

P.70

1-2 Hanseong Baekje

35-g
mpic-ro

Dunchon-dong
Post Office

dae

Mongchon
Museum of
History

Fortress

Wangdo-gil

Mon
(Wor gchonto
ld Peace seong

( Gate)

Jangmi 2cha
Apartment

Seoul Olympic
Parktel

ng-

1 Mongchontoseong

Gar

300m

Olympic-ro 37-gil

gdo

1-1

Subw
Line ay
5

ic-r
o

Seongnaecheon Stream

Seongnae
Reservoir
Ecological
Park

Yan

150

Oly
mp

Hangang
Citizens Park
Gwangnaru Asan Medical
District
Center
University of
Ulsan College
of Medicine

ero

Plan your
trip

2 8 Jamsil 2 Jamsillaru

gjae
-da

Songpa

Seon
gan
-r

Jamsil

Nearby subway stations


5 Olympic Park 8 Mongchontoseong

Olym
pic
Park
(Korea
Nat
( iona
l Spo
) rt Un
iv.)

07

10:00-19:00 (closed on Mondays, January 1st,


02-3431-9480 http://www.k-pop.or.kr

2 Olympic Park

This park, located in the center of Seoul and built


to commemorate the 1988 Olympics, displays more
than 200 sculptures by Korean and overseas artists
on its sprawling lawn. With beautiful scenery that
changes each season, it became a popular movie
and TV commercial filming location. The place also
serves as the venue for various concerts and sports
events. There are many attractions in the area, such
as museums and art galleries, not to mention a
walking path along Mongchontoseong.
Free
05:00-22:00 (Its outside plaza closes at
24:00)
Exit 3 of Olympic Park Station (Subway Line 5)
02-410-1114 http://www.olympicpark.co.kr

3 SOMA Museum of Art

This museum, which features a modern exterior and


an outdoor garden, is a wonderful place to unwind
and enjoy nature. You can view the late Korean
artist Nam June Paiks works in the Video Art Hall.
Adults 3,000 Minors 2,000 Children 1,000 10:0018:00 (closed on Mondays, January 1st, New Years Day)
Exit 1 of Mongchontoseong Station (Subway Line 8), Exit
3 of Olympic Park Station (Subway Line 5) 02-425-1077
http://www.somamuseum.org

72

73

The Best of Seoul


Top Rated by TripAdvisor Travelers

Hangang Park

Gyeongbokgung Palace

Picnics and Riverside Walks

Beautiful palace showcasing Korea

29/12/2015

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Changdeokgung Palace

Myeong-dong Shopping Street

A must visit to the Secret Garden!

Shoppers Paradise and Street-Food Mania!


5/11/2015

28/11/2015

Insa-dong

Bukhansan National Park

Place to find nice Korean food and souvenirs

Beautiful & picturesque views, worth the walk

12/30/2015

22/12/2015

The War Memorial of Korea

Bukchon

Big and interactive and informative lastly its free !!

Picturesque like back to the old time

9/12/2015

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N Seoul Tower

National Museum of Korea

Brilliant View of Seoul!

Great introduction to Korean culture

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Discover Seoul on the go: download the TripAdvisor mobile app.


tripadvisor.com/apps
74

75

76

77

3 Deoksugung Palace [B2]................. 23


4 Mongchontoseong Fortress [C3]....... 72
5 Seonjeongneung Royal Tombs [C3]... 65
6 Unhyeongung Palace [B2]............... 35
7 Jongmyo Shrine [B2]...................... 33
8 Changgyeonggung Palace [B2]......... 37
9 Changdeokgung Palace [B2]............ 37
10 Seoul City Wall
(Hanyangdoseong) [B1].................. 43

11 63 Square [B3].............................. 54
12 N Seoul Tower [B2]........................ 27
13 Gwanghwamun Square [B2]............. 31
14 Dongdaemun Design Plaza
(DDP) [B2]................................... 41
15 Lotte World [C3]........................... 70
16 Banpodaegyo Bridge Moonlight
Rainbow Fountain [B3]................... 67
17 Bosingak Belfry [B2]....................... 35

Subway Line 1

Subway Line 7

Sinbundang Line

84 LG Arts Center [B3]....................... 63

Subway Line 2

Subway Line 8

Gyeongui

 lubs Around Gangnam


85 C
Station [B3]................................. 63
 ational Gugak Center [B3]............. 67
86 N

Subway Line 3

Subway Line 9

Jungang Line

Subway Line 4

Airport Railroad

Gyeongchun Line

Subway Line 5

(AREX)

Railroad

Subway Line 6

Bundang Line

Not Open

91 Samsung dlight [B3]...................... 63


92 Seoul Norimadang [C3]................... 70
93 Seoul Helicopter Tour [C3].............. 71
94 S ejong Center for the Performing
Arts [B2]..................................... 31
95 Arko Arts Theater [B2].................... 43

Kkachisan Mok-dong
Rodeo Street

Mok-dong
Stadium

Yangcheon-gu

105 Marronnier Park [B2]..................... 43


106 Seoul Forest [B2].......................... 57
107 Seokchonhosu Park [C3]................. 70
108 Seonyudo Park [A2]....................... 47

Incheon
Int'l Airport

Gocheok
Sky Dome

way
Sub e 1
Lin

Dangsan

Yeongdeungpo-gu
Office

96

Marriott
100
109
Executive
110
Apartments Yeouido Park
Yeouido Park
Yeouido
Centre - Seoul

Hanyang
University

Seongdong-gu
Grand Hyatt Seoul

Yongsan-gu
79

71

Imperial Palace
Boutique

Itaewon

Samgakji

55

Capital

Yongsan

64

Yongsan Park

106 Seoul

Oksu

Children's Grand
Park

Forest

Apgujeong 34
34
Sinsa-dong 104 52
Garosu-gil Dosan Park

11

33

114

Dongjak-gu

Guro-gu

Daerim

Boramae
Park

Ichon

Seoul National
Cemetery

Ellui
57

Geumcheon-gu
Novotel Ambassador
Doksan

Seoul Nat'l Univ.


of Education

Provista

Chongshin
Univ. (Isu)

Gwanak-gu
Nakseongdae
Park

ay
Subw 2
Line

Nambu Bus
Terminal

77

113

92 15
68

Songpa-gu

Seoul Grand
Park

Umyeonsan
Mountain

112

69

Olympic Park
75

82
66

Seokchonhosu
Lake

Seokchon-dong Ancient

Tan Baekje-era Stone


che Mound Tombs
on
Stre
am Garak

Dogok

Market Garak
Market

way
Sub e 3
Lin

n
eo
ch
jae m
ng trea
a
Y S

Suseo

97 86

Sadang

Gwa

Lotte Hotel Jamsil


42
World 56107

Gangnam

Yangjae

W Seoul-Walkerhill

Yangjae Citizens'
Forest

The-k Seoul

Bu
n
Lin dan
e g

Munjeong-dong
Rodeo Street
way
Sub e 8
Lin

Garibong
Gasan Digital Rodeo
Complex

Seocho-gu

Seoripul
Park

Sillim
Best Western
Premier Guro

46

85
91 32

Seoul
Amsa-dong
Historic Site

Sheraton Grand
Walkerhill

Gunja

ng
Seongsu
Brid jingyo
Gwangnaru Cheon ge
Konkuk
hoda
Konkuk
University
Bridg egyo
University
e
Rodeo
Cheonho
Street Konkuk
Univ.
Dong Seoul
Gangdong-gu
Terminal

Namsan Park

Best Western
Premier Seoul
Garden

yo
aeg
yod
nh idge
Wo Br

103

Gwangjin-gu

Wangsimni

Cheonggu

Seoul Station

Gongdeok

ap ridg
Lexington M B
Hotel

Achasan
Mountain

Sindang

Yaksu

12

Lotte City Hotel


Mapo

Bamseom yo
Islet odaeg e

Jung-gu

31
25

Dongdaemun-gu
80

23
38
59 60 39
45 14
43

83
Cheongdam
93
Gangnam-gu
Courtyard
48
Yeouido Saetgang
Office
Marriott Seoul
Singil Ecological Park
26
Jamsil
Sports
16
Times Square
Imperial
99
Hangang River
Complex
Palace Seoul
Noryangjin Noryangjin
Best Western
Yeongdeungpo
58
Samseong Sports
Fish Market
Ramada
Premier Gangnam
5
Express Bus
Sindorim
Seoul
Complex
30
Chung-Ang
Terminal
Hotel Ritz
Seolleung
University
47
84
Yeongdeungpo-gu
Carlton
Seoul
Guro
111 24
JW Marriot Express
Seoul
Renaissance
Dongjak
Seoul Palace
Seoul
Gangnam-gu
Bus Terminal

73 Seoul Museum of History [B2].......... 23


74 T he Story of King SejongThe Story of
Admiral Yi sunshin [B2]................... 31

The
National
Assembly of
the Republic
of Korea

Seonyudo

102 Naksan Park [B2]........................... 43


103 Namsan Park [B2].......................... 27
104 Dosan Park [B2]............................ 59

115 Tapgol Park [B2]........................... 33

108

Myeong-dong

70

Ewha Womans
Univ.

Sinseol-dong
Dongmyo

7
35

Gyeonggi-do
Province

Jungnang-gu

Hoegi
Cheongnyangni

95
102
87
105 76

6
74 29
13 67 78 50 115
73 94
90
2
21 17 89
19
22
98 3 18
40 41 88
72
53
37
44
51 49
20 36

Mapo-gu

Hongik
University

Seonyudo
Park

Gangseo-gu

Sinchon

61
101

Hapjeong

65

Sangbong Bus
Terminal

Sangbong

ay
bw
Su ine 5
L

71 L eeum, Samsung Museum of


Art [B2]....................................... 52
72 Seoul Museum of Art [B2]............... 23

Ewha Womans
Gye
University
ong
uiJ
ung Yonsei
University
ang
Chungjeongno
Lin
54
e
Hongik Univ.

Pyeonghwa
Park

63 27
62

Seodaemun-gu

Kyung Hee
University

Korea University

Ansan

Digital Media City

Haneul Park

Sub
Lin way
e9

Parks

113 Jamsil Hangang Park [C3]................ 70


114 Jamwon Hangang Park [B3]............. 61

DMC Gallery
Seoul World
Cup Stadium

Museums and Galleries

109 Yeouido Park [A2]......................... 55


110 Yeouido Hangang Park [A2]............. 55
111 Yeoksam Park [B3]......................... 63
112 Olympic Park [C3]......................... 73

Noeul Park

Gimpo
Intl Airport

101 Hongdae Clubs [A2]....................... 47

69 Mongchon Museum of History [C3]... 72


70 Culture Station Seoul 284 [B2].......... 27

Grand Hilton
Seoul

81

89 BIBAP Theater [B2]........................ 33


90 SaChoom Theater [B2]................... 33

98 Jeongdong Theater [B2].................. 23


99 COEX Aquarium [C3]...................... 65
100 Hangang Cruise [A2]...................... 54

 ational Museum of
67 N
Korean Contemporary History [B2].... 31
68 Lotte World Folk Museum [C3]......... 70

Baengnyeonsan
Mountain

Holiday-In
Seongbuk

28

ll
Wa g)
ity on
l C dose
u
o g
Se yan
10
n
(Ha

Gye
ong
uiJu
nga
ng L
ine

Bonghwasan
Mountain

Gireum

Palgakjeong
Park

Jongno-gu

87 Daehangno Street [B2]................... 43


88 Myeongdong Theater [B2]............... 25

60 Hyundai City Outlets Dongdaemun


branch [B2]................................. 41
61 Hongdae Free Market [A2].............. 47

 ational Museum of Modern and


65 N
Contemporary Art, Seoul [B2].......... 37
66 K-Pop Music Exhibition Hall [C3]....... 73

Seongbuk-gu

yo
eg
da
pic ge
lgyo
ym rid
heo ge)
Ol B
c
id
il
r
s
Jam road b
il
yo
(Ra
aeg
sild ge
Jam Brid

34 Galleria Department Store [C2]......... 58


35 Gwangjang Market [B2].................. 41

Entertainment

59 Pyeonghwa Market [B2].................. 41

63 National Folk Museum of


Korea [B2]................................... 31
64 National Museum of Korea [B3]........ 53

Bulgwang

Taereung

[ Subway Train]

96 Y eouido Hangang Swimming


Pool [A2]..................................... 55
97 Seoul Arts Center [B3].................... 67

62 National Palace Museum of


Korea [B2]................................... 31

Seokgye

ay
bw 4
Su ine
L

32 Gangnam Station Underground


Shopping Center [B3]..................... 63
33 Galleria Duty Free 63 [B3]................ 54

57 Cheongdam-dong Fashion
Street [C2]................................... 58
58 COEX Mall [C3]............................. 65

no. Parks

Sub
Lin way
e6

Cheo
ngda
m
Bridg daegyo
e
Yeon
gdon
Brid gdaegy
ge
o

Shopping

55 Itaewon Antique Furniture


Street [B2]................................... 53
56 Jamsil Shopping Town [C3].............. 71

University
Hotel
Others

and Galleries

no. Entertainment

ang
und
Sinb Line

30 Korea Cultural House [C3]............... 65


31 Korea House [B2].......................... 25

54 E wha Womans University


Street You Want to Visit [B2].......... 49

no. Museums

Dream Forest

Seongsudaeg
yo
Bridge

28 SamcheongGak [B1]....................... 37
29 Jogyesa Temple [B2]...................... 35

53 M Plaza [B2]................................ 25

Swimming Pools

no. Shopping

Bukhansan
National Park

Yeonsinnae

Joseon Royal Tombs


Exhibition Site

Mia

yo
aeg
md e
nna idg
Ha Br

24 Kukkiwon [B3].............................. 63
25 Namsangol Hanok Village [B2].......... 25
26 Bongeunsa Temple [C3].................. 65
27 Bukchon Hanok Village [B2]............. 37

51 S ungnyemun Imported
Goods Market [B2]........................ 27
52 Apgujeong Rodeo Street [C2]........... 58

Traditional

Culture

Eunpyeong-gu

gyo
odae
BanpBridge

Experience Traditional Culture

49 Shinsegae Department Store [B2]...... 25


50 Ssamzigil [B2]............................... 35

no. Experience

2
Line
way
Sub

21 Cheonggye Plaza [B2].................... 31


22 Cheonggyecheon Stream [B2].......... 33
23 Heunginjimun Gate [B2].................. 41

45 Migliore [B2]................................ 41
46 Serosu-gil [B3]............................. 61
47 Central City [B2]........................... 67
48 Sinsa-dong Garosu-gil [B3].............. 61

gyo
dae
gho ge
Don Brid

18 Seoul Plaza [B2]............................ 23


19 Seoul City Hall [B2]........................ 23
20 Sungnyemun Gate [B2]................... 27

80 Cheonggyecheon Museum [B2]........ 33


81 Cheong Wa Dae Sarangchae [B2]...... 31
82 Seoul Baekje Museum [C3].............. 72
83 Horim Art Center [B3].................... 59

Bus Terminal
Train Station
Tunnel
Cruise Ships Dock

Heritage

no. Landmarks

Nowon-gu

ri- yo
Gu daeg
sa dge
Am Bri

Landmarks

41 Lotte Department Store [B2]............ 25


42 Lotte World Mall [C3]..................... 71
43 Lotte Fitin [B2]............................. 41
44 Myeong-dong Street [B2]................ 25

no. Cultural

Dongjak
daeg
Bridge yo

1 Gyeongbokgung Palace [B2]............ 31


2 Gyeonghuigung Palace [B2]............. 21

78 Gana Insa Art Center [B2]............... 35


79 The War Memorial of Korea [B2]....... 53

Ha
(Ra nga
ilro ngc
ad he
bri olgy
dg o
Han
e)
gan
gB
ridg
e

Cultural Heritage

39 Doota [B2]................................... 41
40 Lotte Duty Free Shop [B2]............... 25

Seo
gan
Brid gdaeg
ge yo

Page no.

Choansan
Mountain

Yan
gh
Dan Br wada
g
(Ra san idge egyo
ilro che
ad olg
brid yo
ge)

Tourist attractions
Map no.

75 SOMA Museum of Art [C3].............. 73


76 Lock Museum [B2]......................... 43
77 Hangaram Art Museum [B3]............. 67

Seo
ngs
a
Brid ndaeg
ge yo

1 Gyeongbokgung Palace [B2].... 31

36 Namdaemun Market [B2]................ 27


37 Noon Square [B2].......................... 25
 ongdaemun Shopping Complex [B2]...41
38 D

An
yan
Str gche
eam on

Coordinates

Ga
yan
Bridgdaeg
ge yo

How to read the index

way
Sub e 7
Lin

Dobong-gu

Subw
Line ay
8

Gye
ong
chu
n Lin
e

Seoul Tourist Map

In

Inc
he
o
Ca n In
rg t'l
o A
Ter irpo
m r
in t
a
l

Ch
eo
ng
na
Int
'l
C
ity

112

1U

114 711

17

Gyeongui
Jungang

K324

K323

K321

K319

901

510

511

242

A07

A071

A072

A08

I116

I117

149

I119

151

156

157

I124

158

159

K259

K258

Incheon1

Je
Do
mu
ng
lp
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D
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M
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