Академический Документы
Профессиональный Документы
Культура Документы
Festival Fashion
KCB 203 Assessment 2
Additional Documents
Jessie Grewar
Savannah Hallett
Lindsay Brennan
Table of Contents
References...............................................................................2
Appendices............................................................................... 3
Appendix 1 - Survey Monkey Survey....................................................................3
Appendix 2 - Survey Monkey Data........................................................................4
Appendix 3 Maroochydore Festival Interviews....................................................7
Appendix 4 - Ethics Package................................................................................ 10
Appendix 4.1 Transcript 1 Interviewee..........................................................12
Appendix 4.2 Transcript 2 Interviewee..........................................................13
Appendix 5 Group Work Contract......................................................................14
Appendix 6 - Team Agreement............................................................................. 16
References
Australian Government. 2016. Festivals in Australia. Accessed September 23, 2016.
http://www.australia.gov.au/about-australia/australian-story/festivals-in-australia
Chitty, William, Nigel Barker, Michael Valos and Terrance A. Shimp. 2012. Integrated
Marketing
Communications (3rd ed.). South Melbourne: Cengage Learning.
Corneo, Giacomo. & Jeanne, Olivier. 1996. Conspicuous Consumption, Snobbism and
Conformism. Journal of Public Economics 66(1): 55-71. Accessed September 8,
2016. doi: http://dx.doi.org.ezp01.library.qut.edu.au/10.1016/S00472727(97)00016-9
Jungle Love Music and Arts Festival. 2016. Jungle Love Festival 2016. Accessed October
3, 2016.
https://events.ticketbooth.com.au/event/JungleLove2016
McDonald, Matthew and Wearing, Stephen. 2013. Social Psychology and Theories of
Consumer
Culture. East Sussex: Routledge. Accessed September 25, 2016.
http://www.tandfebooks.com.ezp01.library.qut.edu.au/doi/view/10.4324/978020306
8038
Music Feeds. 2015. Heres How Much Money Soundwave 2015 Acts are Owed, Music
Feeds,
December 17. Accessed October 7, 2016. http://musicfeeds.com.au/news/heresmuch-money-soundwave-2015-acts-owed/#/slide/2
Purtill, James. 2015. Why Soundwave collapsed and what it means for future festivals.
Australian
Broadcasting Corporation, December 18. Accessed October 5, 2016.
http://www.abc.net.au/triplej/programs/hack/why-soundwave-collapsed-and-whatit-means-for-future-festivals/7042852
Red Deer Music and Arts Festival. 2016. Tickets Accessed October 5, 2016.
https://www.eventbrite.com.au/e/red-deer-music-and-arts-festival-tickets24983651775
Rosenberg, Jennifer. 2016. The Woodstock Festival of 1969. About Education, August
29. Accessed
October 5, 2016. http://history1900s.about.com/od/1960s/p/woodstock.htm
Sharpe, Erin. 2008. Festivals and Social Change: Intersections of Pleasure and
Politics at a Community Music Festival. Leisure Sciences 30 (3): 217-234.
Accessed October 5, 2016. doi: 10.1080/01490400802017324
Appendices
Appendix 1 - Survey Monkey Survey
Respondent 2:
Q1: 20
Q2: Female
Q3: No
Q4:
Q5: I was overseas for the majority of
quality festivals, and when I returned
home, I didn't have any money
Q6:
Q7:
Q8: I think the atmosphere is always
great and it's a good vibe. The line-ups's
are usually really good too. I love
spending time with my friends too!
Q9: Small Festivals
Q10: I think the atmosphere is better
and more chill. They are cheaper to go
too, and have a less common line up.
Respondent 5:
Q1: 25
Q2: Female
Q3: Yes
Q4: Melbourne Fringe Festival;
Melbourne Comedy Festival; Glow Arts
Festival
Q5: Friends involved, I was involved, had
attended before, in my local area
Q6: Yes
Q7: I have attended all of these festivals
before so I know that they deliver a good
time and a good program. Festivals are a
great opportunity to get friends involved
in the arts, because they offer more than
just art. There's also food and
atmosphere involved.
Q8: I like the communal aspects of
festivals. Everyone is there to have a
good time and it's a lot of fun. I think
they're more enjoyable than just a one
off concert.
Q9: Both. Depends whats on offer.
Q10: Smaller festivals allow me to take a
chance on artists and performers I've
never seen before and get to like some
new people. Bigger festivals allow me to
see more established artists that I have
heard of or seen before and already
know that I like them. Established artists
had to get their starts from somewhere,
and this is usually from places like some
of Australia's smaller festivals. Small or
boutique festivals are a crucial part of
the structure of arts and culture in
Australia. In the same way that artists
and musicians had to start somewhere,
so did the bigger festivals. This is why
it's important to fund smaller festivals,
as well as the larger ones.
Respondent 3:
Q1: 22
Q2: Male
Q3: No
Q4:
Q5: I didn't want to go. No one I was
really interested in seeing.
Q6:
Q7:
Q8: For the good music, friends and
atmosphere
Q9: Large Festivals
Q10: They usually have better line ups.
Respondent 4:
Q1: 20
Q2: Female
Q3: Yes
Q4: Falls Festival
Q10: As above
Respondent 6:
Q1: 20
Q2: Female
Q3: No
Q4:
Q5: They are typically all very expensive
and there hasn't been any that I have
been particularly interested in attending
Q6:
Q7:
Q8: They look like fun! A good way to
see lots of bands in the one place in a
short space of time
Q9: Small Festivals
Q10: I think it wouldn't be as
overwhelming as going to a larger
festival. I wouldn't lose my friends as
easily
Respondent 7:
Q1: 21
Q2: Female
Q3: Yes
Q4: Kingsland Festival (Amsterdam),
Re:Conception (Uni Festival)
Q5: Good music and it's something
different to do with friends
Q6: Yes
Q7: Great stage set-up and audience
interaction, fireworks!
Q8: Primarily for music
Q9: Large Festivals
Q10: More musicians, camping, all
around fuller experience!
Respondent 8:
Q1: 40
Q2: Female
Q3: Yes
Q4: Melbourne Fringe, Melbourne
Festival, Darwin Festival
Q5: Working at the festival, friends with
shows in festivals or just really great
stuff on offer.
Q6: Yes
Q7: Festivals are a brilliant way of seeing
new, interesting and diverse art that
may not normally be programmed.
Q8: They're fun and offer different
possibilities.
Q9: Both
Respondent 9:
Q1: 20
Q2: Male
Q3: Yes
Q4: Roskilde Festival; Big Day Out;
Bluefest
Q5: For a good laugh and a good time
Q6: Yes
Q7: The line up was awesome and you
get the opportunity to meet new people
and hang out with friends.
Q8: Music and atmosphere
Q9: Small Festivals
Q10: Bit more intimate and attract a
specific type of crowd
Respondent 10:
Q1: 21
Q2: Female
Q3: Yes
Q4: Melbourne Fringe; Melbourne
Festival; Next Wave; Poppy Seed (not
really a festival); Falls Festival; Port Ferry
Folk Festival; Niseko Winter Festival
(Japan).
Q5: Theatre and art mostly, but
sometimes as just a fun event/activity
with friends
Q6: Yes
Q7: They are just fun, and in all the
festivals that I have been to they are
different every year.
Q8: Because of the atmosphere. In
regards to theatre it's because it's a lot
of theatre in a concentrated amount of
time. They are generally cheaper tickets
(Melb fest normally has student tickets)
and it has artists that are very talented.
Q9: Both - depending on what sort of
friends I go with. The large festivals are
good as long as you have a bunch of
committed friends who are going to
enjoy themselves, otherwise I would say
smaller festivals are good to go to by
yourself.
Q10: Answer above ^
Respondent 11:
Q1: 23
Q2: Female
Q3: Yes
Q4: Groovin the Moo
Q5: I love music, I love live music, its a
good atmosphere
Q6: Yes
Q7: It had good bands and a great
atmosphere, a good variety of music
Respondent 12:
Q1: 20
Q2: Male
Q3: Yes
Q4: Northside Festival; Distortion Festival
Q5: 1: To listen to the music 2: Was
forced to come and told "Not to dog the
boys"
Q6: Yes
Q7: Northside was one of the best
festivals I went too. I volunteered for one
of the three days of the festival and got
a free ticket. Great setup, great music,
Great costume.
Q8: Too see as many bands as I can for
cheap value
Q9: Both
Q10: I don't like segmenting myself in
one group
Respondent 13:
Q1: 49
Q2: Male
Q3: Yes
Q4: Midsumma; PIAF; Fringe World;
Adelaide Festival; Adelaide Fringe;
Melbourne Comedy Festival; Melbourne
Cabaret Festival; MIFF; Melbourne Fringe.
Q5: I love the arts and also work as an
arts journalist so it's a combination of job
and passion.
Q6: Yes
Q7: Because art is the fundamental
expression of being human and great art
makes me feel more alive.
Q8: Because festivals offer a chance for
new experiences, new artists and new
art forms that I've not encountered
before.
Q9: Both
Q10: Each offers something different and
enriching.
Respondent 14:
Q1: 20
Q2: Male
Q3: Yes
Q4: Leeds Festival
Q5: See live bands
Q6: Yes
Q7: Line up is usually good
Q8: Watch live music, get drunk, have a
laugh with friends, freedom.
Q9: Large Festival
Q10: More people, bigger bands, more
alcohol
Respondent 15:
Q1: 20
Q2: Female
Q3: Yes
Q4: Caloundra Music Festival
Q5: Line-up and location
Q6: Yes
Q7: Good vibe, well-organised venue.
Q8: To listen to music
Q9: Small Festival
Q10: Small festivals are more intimate,
there is room to dance and people seem
to be more friendly
Respondent 16:
Q1: 21
Q2: Female
Q3: Yes
Q4: splendour in the grass
Q5: Fun, social, food, laughs, music
Q6: Yes
Q7: expensive but worth every cent.
Always something to see/do/never a dull
moment.
Q8: I attend because it's fun with a group
of friends to organise a weekend out at a
festival
Q9: Both I enjoy both types of festival
Q10: No, all are good
Respondent 17:
Q1: 21
Q2: Female
Q3: Yes
Q4: splendour in the grass; maroochy
music and art
Q5: It's fun, get to dress up, drink and
catch up with friends
Q6: Yes
Q7: They were great!!!!
Interviewer: Hi Phoebe. Thank you for participating in this interview, I really appreciate
you taking a few minutes out of your dayto speak with me. I just have a few questions to
ask you in regards to music festivals, in particular your attendance at Maroochydore
Music and Visual Arts Festival on 10th September, is this okay?
Interviewee: Yes of course.
Interviewer: Great. So, Firstly, what was the main reason you decided to attend the
Maroochydore Music Festival?
Interviewee: I decided to buy a ticket because a bunch of my friends were going and I
wanted to have a fun weekend away with them. I also really like City Calm Down and
wanted to see them play live.
Interviewer: What was more likely to have influenced your decision to attend music
festivals generally? Your friends who are attending with you? Or The selection of
artists who are performing at the festival?
Interviewee: They both affect my decision but I would say, for Maroochydore, my
friends influenced my decision more. Even if there is a fantastic line up for the festival if
you dont have a good group of fun friends attending you wont have a good time.
Interviewer: Thank you, thats interesting. I was also wondering, did you buy any
clothing or accessories specifically for Maroochydore festival?
Interviewee: Yeah, I picked my outfit out for the day. Part of the fun of coming to
festivals is getting to get dressed up and looking for the perfect festival outfit. I didnt see
anyone wearing my dress on the day either so that was a big win haha...so stocked.
Interviewer: Thats great! So do you think these events are a great opportunity to dress
in a way that expresses yourself?
Interviewee: Yeah absolutely, I dont get to wear these outfits every day. I have a job
that is pretty professionally dressed. I have so much fun picking out my festival outfits.
Interviewer: Thats nice to hear. Well Phoebe, Thank you for answering my questions.
You have provided me with some valuable information. Some of your responses may be
included within my university assignment if you approve of this.
Transcript 2
Date: Sunday 25 September 2016
Time: 8.40 pm
Location: Cleveland, QLD
Interviewer Name: Jessie Grewar
Interviewer: I understand. So you believe that these festival events are a great way of
meeting other like minded people and expressing yourselves through clothing?
Interviewee: Yep, that is hundred percent it.
Interviewer: Well Charlotte, Thank you for answering my questions. You have provided
me with some valuable information. Some of your responses may be included within my
university assignment if you approve of this.
Interviewee: All good.
Questions or concerns
You are welcome to contact Dr Jason Sternberg, the KCB203: Consumption Matters Consumer Culture
and Identity Unit Coordinator, if you have any questions or concerns about this project. Dr Sternberg can
be contacted on 3138 8180 or j.sternberg@qut.edu.au.
Feedback to participants
Photocopies of all assignments upon which this research is based will be provided to participants upon
request.
Consent
By completing the attached consent form you indicate that you:
1.
Acknowledge that the nature of this research and your involvement in the project has been explained
to you;
2.
Understand that confidentiality will be maintained and no identifying information will be released;
3.
Understand that you may withdraw from this study at any time, without comment or penalty
4.
5.
Are willing for a member of the research team to contact you at home to arrange an initial meeting and
conduct further research.
PARTICIPANTS NAME:
Phoebe Mumbray
You have received the Subject Information Package and that you
have read its contents;
b) The possible effects of tests and procedures have been explained
to you;
c) You have been given the opportunity to discuss the contents of the
Subject Information Package with one of the investigators prior to
the commencement of the experiment;
d) You have been informed that you are free to withdraw from the
study at any time, without comment or penalty;
e) You understand that all the data that you have provided will only
be revealed to the investigator and yourself. You will remain
anonymous to other members of the group completing this
assignment. When the results of the study are published you will
remain anonymous;
f) You may direct any inquiries and further questions to the project
team
or
Dr
Jason
Sternberg
on
3138
8180
or
j.sternberg@qut.edu.au.
g) You will receive feedback on your results at the time of the study's
completion, upon request.
3. I consent to participate in this project.
Signature:
24.09.16
Participant
Date
Contact phone
number:
PARTICIPANTS NAME:
Charlotte Sawyer
You have received the Subject Information Package and that you
have read its contents;
i) The possible effects of tests and procedures have been explained to
you;
j) You have been given the opportunity to discuss the contents of the
Subject Information Package with one of the investigators prior to
the commencement of the experiment;
k) You have been informed that you are free to withdraw from the
study at any time, without comment or penalty;
l) You understand that all the data that you have provided will only be
revealed to the investigator and yourself.
You will remain
anonymous to other members of the group completing this
assignment. When the results of the study are published you will
remain anonymous;
m) You may direct any inquiries and further questions to the project
team
or
Dr
Jason
Sternberg
on
3138
8180
or
j.sternberg@qut.edu.au.
n) You will receive feedback on your results at the time of the study's
completion, upon request.
25.09.16
Participant
Contact phone
number:
Date
Storming of Ideas
Savannah
s
contributi
on (%)
33.3
Lindays
contributi
on (%)
Jessies
contributi
on (%)
Total
(%)
33.3
33.3
100
100
100
100
100
33.3
100
Collection of Data
100
(Surveys)
Collection of Data
(Observations &
Interviews)
Research & Collection of
100
Secondary Data
Work In Progress
33.3
33.3
Powerpoint & Script
(all team members
completed sections)
Final Trend Report (writing of script on google docs)
Introduction
Secondary
20
Research
Primary
30
Research
Evaluation of
10
Market
Evaluation of
Trends
Conclusion +
3.3
3.3
Editing
100
20
10
3.3
33.3
33.3
33.3
100
Detail any problems which you anticipate may occur that will impact on
your group.
There were no issues that impacted upon the group. As a team, we
communicated efficiently both face-to-face through tutorials and meetings and
via Facebook page and messenger. By ensuring group meetings were organised
to cater for our workload and continual communication, our team managed to
complete our report with minimum stress or group conflict.
Signature:
Lindsay Brennan
Date:
28/10/16
Group member 2
Name:
Signature:
Savannah Hallet
Date:
28/10/16
Group member 3
Name:
Jessie Grewar
Signature:
Date:
28/10/16