223asddas

O BEOGRADU
Beograd, prestonica i najvei grad u Srbiji, trei je po veliini grad u jugoistonoj
Evropi, odmah nakon Istanbula i Atine.
Nalazi se na Balkanskom poluostrvu i lei na uu Save u Dunav.
Danas ima oko 1.6 miliona stanovnika, to ini ak 15,8% celokupne populacije
Srbije. Pored toga, 31.2% svih zaposlenih u Srbiji radi upravo u Beogradu.
Beograd je grad mladih. Vie od 40% njegovih stanovnika ima
izmeu 15 i 44 godine. Ovaj grad je poznat po otvorenom i slobodnom duhu,
sjajnoj atmosferi i dinaminom nonom ivotu.

Beograane smatraju veoma trendi (uspenim) i drueljubivim ljudima. Vole

da se drue, da slobodno vreme provedu u kafiu ili nekom klubu, znaju da
uivaju u dobroj hrani, udobnim kafiima, etnjama i kupovini.
Beograd postaje sve popularnija destinacija za strane turiste.
Veina njih dolazi iz zapadne Evrope Dunavom na velikim kruzerima koji se
sidre u luci Beograd, smetenoj na samo par minuta hoda od glavne peake
zone.
Glavne turistike atrakcije nalaze se u samom centru i okruuju peaku zonu.
Kao glavne atrakcije izdvajamo Kalemegdanski park, Narodni muzej, Narodno
pozorite, Knez Mihailovu ulicu, Skadarliju, Republiku skuptinu i Hram
Svetog Save.

ABOUT BELGRADE
Belgrade - Serbias largest city and its capital - is the third largest city in
South-Eastern Europe, after Istanbul and Athens. It is situated on the Balkan
Peninsula, at the confluence of the Sava and Danube rivers.
Today, it has a population of around 1.6 million people, comprising 15.8% of
Serbias total population; moreover, 31.2% of Serbias workforce is employed
in Belgrade.
Belgrade is a city of youth - over 40% of its citizens are aged from 15 to 44.
The city is renowned for its residents friendliness, the great atmosphere, and
its dynamic and diverse night life. Belgraders like to think of themselves as
trendy and sociable. They adore dining out and clubbing, and enjoy good
food and cozy cafs, strolling, and shopping.

Belgrade is rapidly becoming a popular destination for foreign tourists.

Most incoming tourists arrive from Western Europe on large Danube cruiseships that anchor at Belgrade dock, just a few minutes walk from the main
pedestrian zone.
The main tourist attractions are in the city center around the pedestrian
zone; they include Kalemegdan Park, the National Museum and the adjacent
National Theatre, Knez Mihailova Street, Skadarlija, the Parliament, and the
Saint Sava Temple.

1.

ISTORIJA LOKACIJE
oping Centar Rajieva smeten je u samom centru Beograda, u glavnoj
peakoj ulici Knez Mihailovoj. Idui ovom ulicom, primetiete neke
od najstarijih i najlepih primera lokalne arhitekture, nekoliko izlobenih
i koncertnih sala, umetnikih galerija kao i mnotvo kafia, restorana i
prodavnica. To je kulturni i drutveni centar grada, kao i glavno podruje za
kupovinu.
U neposrednom okruenju nalazi se prestina rezidencijalna i poslovna
etvrt to poveava atraktivnost ove lokacije, kao i oblinji Kalemegdanski
park, zelena oaza sa prelepim pogledom sa Beogradske tvrave na ue
Save u Dunav.

2.

Beogradska tvrava, oko koje je kasnije sagraen itav grad, datira jo iz

prvog veka nae ere, kada je sluila kao stalni vojni kamp Rimljana. Zbog svog
stratekog poloaja vekovima je bila na meti raznih osvajaa, ali je danas jedan
od najlepih gradskih parkova u regionu.
Knez Mihailova ulica zajedno sa Kalemegdanskim parkom ini glavnu
destinaciju za kupovinu i relaksaciju svih posetilaca, stranih kao i domaih, i
to je najvanije, svih Beograana.

History of the Area

The Rajiceva Shopping Center is located in the very centre of Belgrade, on
the main pedestrian street - Kneza Mihaila - which has some of the oldest and
most beautiful examples of local architecture, several exhibition and concert
halls, art galleries, and many cafs, restaurants, and stores. Its the center of
the citys cultural and social life, and a mecca for shoppers.

Belgrade Fortress dates back to the First Century A.D., when it was a permanent
Roman military camp; eventually the city grew up around it. Because of its
strategic position, over centuries it was the chief cause for constant invasions
and wars, but today its one of the most beautiful city parks in the region, with
terrific views.

Adding to the areas attractiveness is the luxurious residential and commercial

neighborhood surrounding it. Close at hand is Kalemegdan Park - a green
oasis with magnificent views of New Belgrade and Zemun from Belgrade
Fortress, overlooking the delta of Sava and Danube.

Kneza Mihaila and Kalemegdan Park are prime shopping and leisure
destinations for all visitors, foreign and domestic, but most importantly for all
Belgrade residents.

3.

Primary
catchament
area

Secondary
catchament
area

Primary catchment area

incorporating population of 155.000 inhabitants
Secondary catchment area
incorporating population of 375.000 inhabitants

3. Savski Venac
5. Zvezdara

2
3

2. Vracar
4. Rakovica

1. Stari grad

6. Vozdovac

11

7. Novi Beograd

8. Zemun-Surcin
9. Cukarica

4.

10

10. Grocka
11. Palilula

Ciljna populacija

CATCHMENT AREA

Znaajna prednost Rajieva Shopping Centra u odnosu na konkurenciju je u

tome to pokriva iroko podruje. To e biti prvi moderni trni centar u centru
Beograda i jedini trni centar u glavnoj peakoj zoni. Lokacija je lako dostupna
putem javnog transporta i ima visok nivo peakog saobraaja sa vie od
nekoliko stotina hiljada peaka nedeljno.
Primarna ciljna populacija Rajieva Shopping Centra pokriva populaciju od
155.000 stanovnika na udaljenosti od 10 minuta vonje, ne ukljuujui strane i
domae turiste. Primarna zona poslovanja pokriva oblast u preniku od 4 do 5 km,
obuhvatajui celu optinu Stari Grad kao i delove optina Palilula i Novi Beograd.
Sekundarna ciljna populacija Rajieva Shopping Centra e privui veliki deo
urbanog podruja Beograda to ukljuujuje preko 375.000 stanovnika, na
maksimlano 20 minuta vonje od centra. Bie obuhvaena gradska zona prenika
10 do 11 km.

The Significant competitive advantage of Rajiceva Shopping Center is its

extensive primary catchment area. It will be the first modern shopping center
in downtown Belgrade, and the only shopping center in the main pedestrian
zone. The location is easily accessible by public transport, and has high foot
traffic of more than a few hundred thousand people per week.
The primary catchment area of the Rajiceva Shopping Center covers
population of 155.000 inhabitants in 10 min drive, not including the number
of foreign and domestic visitors. The primary trade area comprises of a radius
of 4 - 5 km encompassing municipality of Stari Grad as a whole and parts of
municipalities of Palilula, and New Belgrade,.
The secondary catchment area of the Rajiceva Shopping Center will attract
large part of the urban Belgrade area incorporating over 375.000 inhabitants,
within 20 min drive. It will encompass radius of 10-11 km.

5.

O PROJEKTU

ABOUT THE PROJECT

oping Centar Rajieva, kao prvi i jedini trni centar sagraen u samom srcu
grada, u glavnoj peakoj zoni, omoguie prodavcima pozicioniranje u Knez
Mihailovoj ulici.

As the first and only mall planned for the very heart of the city centre, and
within the main pedestrian and shopping zone, the Rajiceva Shopping Center
offers retailers a presence on Knez Mihailova street, in the form of welldesigned stores in a great setting.

Sam kompleks je prefinjen i moderan, sagraen od trajnih, prirodnih i

industrijskih materijala uz korienje najmodernijih tehnologija uz istovremeno
potovanje istorijskog naslea ove lokacije. Njegov cilj je da pobolja i
sauva tradiciju i odgovori i na sadanje i na budue potrebe Beograda ovim
modernim kompleksom sagraenim po najviim standardima.
oping Centar Rajieva bie razvijen kao deo multifunkcionalnog projekta uz
pripajanje luksuznog hotela u drugoj fazi gradnje.
Trni centar e se prostirati na 15.300 kvadratnih metara. Na raspolaganju su
Vam tri podzemna parking nivoa sa oko 500 parking mesta i est spratova
prostora za izdavanje sa vie od 80 lokala, koji e moi da ponude zaista
raznolike radnje, izmeu ostalih i ekskluzivne modne butike vodeih brendova,
supermarket, restorane, kafie, salon za negu lica i tela i ogroman broj velikih,
srednjih i malih prodajnih mesta.
Trni centar e imati posebne ulaze iz Knez Mihailove ulice i ulice Kralja Petra,
glavnih peakih zona na ovoj lokaciji, kao i iz Pariske i Uzun Mirkove ulice.

6.

The complex itself is beautifully thought-out and contemporary. It combines

natural and industrial materials with high-technology, yet is deeply respectful
of the heritage of its historic location. The planners aim is to preserve and
enhance tradition, while responding to Belgrades present and future needs
with a modern complex of premium standards.
The Rajiceva Shopping Center will be developed as a part of a mixed-use
project, with the second phase incorporating luxury hotel.
With 15.300 square meters GLA, the shopping center will feature three
underground levels of parking with around 500 parking space and six
floors of leasable space with more than 80 units, that will offer an unique
varied of shops, among others exclusive fashion boutiques, fashion anchors,
supermarket, restaurants, coffee shops, beauty and body treatment facility
and a number of large, mid and small size retail units.
The shopping center will have a distinctive entrance from Knez Mihailova
street, and one from Kralja Petra street - the main pedestrian streets in the
area - as well as entrances from Pariska and Uzun Mirkova streets.

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10.

10

KONCEPT I PREDNOSTI

Concept and advantages

oping Centar Rajieva bie smeten na izuzetno modernoj i popularnoj

lokaciji za inteligentne, perceptivne i modno osveene kupce. Kombinujui
sofisticiranost i atmosferu kupovine na dobrom mestu sa asortimanom i
udobnou tradicionalnog trnog centra, ovaj centar zaista jeste jedinstveni
projekat.

Rajiceva Shopping Center will be positioned as the ultimate modern

and trendsetting destination for intelligent, aware, and fashion-conscious
shoppers. Combining the sophistication and atmosphere of high-street
shopping with the selection and convenience of a classic shopping centre,
Rajiceva Shopping Center is a truly unique project.

Projekat nudi prodavcima pristup najposeenijem delu Beograda i

najprestinijoj lokaciji za kupovinu. Ekskluzivni karakter ovog dela grada uz
sam razvoj nudi momentalnu promociju brenda i pozitivne asocijacije vezane
za premijum koncept, dizajn i lokaciju.

It offers retailers access to Belgrades most visited area, and the citys most
prestigious shopping area. Additionally, the exclusivity of the area and the
development itself offer instant brand promotion and positive associations
with the overall premium concept, design, and location.

Luksuzna lokacija, prefinjeni dizajn, poznate robne marke i paljivo odabrani

kafii i restorani uinie ovaj trni centar karakteristinim obelejem i
centralnim mestom svih dogaanja u Beogradu.

The exclusive location, luxurious design, high-end fashion brands, and carefully
selected cafs and restaurants will make the Rajiceva Shopping Center a
distinctive landmark, and the happening place in the city of Belgrade.

Raznovrsni modni brendovi, od kojih se neki prvi put pojavljuju na srpskom

tritu, ekskluzivni supermarket i ostale prodavnice e omoguiti svim
posetiocima da zadovolje svoje potrebe u prijatnoj atmosferi. Budue
posetioce e privui i brojni kafii i restorani u kojima e moi da se odmore
i uivaju.

Various fashion brands, many of which will be launched in the Serbian market,
an exclusive supermarket and other retailers will satisfy the whole range of
visitors needs - in a fun and attractive atmosphere. Future visitors will also be
attracted to the shopping center by its variety of cafs and restaurants, where
Belgrades citizens and visitors alike can chill out and enjoy life.

Ovaj projekat e biti jedna od najveih destinacija za kupovinu i sveukupni

ugoaj i Beograana i posetilaca prestonice uz prednost da se uz posetu
trnom centru obiu i okolne atrakcije.

The project is planned as one of Belgrades top retail and lifestyle destinations,
with the built-in advantage of the excellent foot traffic arriving from close-by
attractions.

11.

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14.

O LIZING AGENTU

O ARHITEKTAMA

Kompanija Colliers International posluje u Srbiji jo od poetka 2001. godine.

Colliers je postao neprevazieni lider na tritu meu korporativnim i
diplomatskim klijentima za luksuzne komercijalne i stambene nekretnine,
istraivanje trita i evaluacije poseda. Colliers Srbija imao je ulogu agenta za
nekretnine kada su u pitanju neki od veoma vanih komercijalnih i poslovnih
objekata u Beogradu, ali i ostalom delu Srbije.

Proaspekt je inovativna arhitektonska firma u Beogradu, osnovana 2003.

godine, koja nudi usluge u domenu arhitekture, prostornog dizajna, urbanog
planiranja, grafikog dizajna, pravljenja modela itd.
Milan Lojanica, istaknuti profesor na Arhitektonskom fakultetu Univerziteta
u Beogradu i lan Srpske akademije nauka i umetnosti i Vladimir Lojanica,
vanredni profesor na istom fakultetu, kreatori su i glavne arhitekte hotela i
komercijalnog kompleksa Rajieva u Beogradu.
Ove arhitekte, ukljuujui njihovo bogato profesionalno iskustvo, kreirali su
neke od prominentnih arhitektonskih i urbanih projekata u Srbiji i svetu, a
dobitnici su i mnogobrojnih nagrada i profesionalnih priznanja, kako u zemlji,
tako i u inostranstvu.

14.

About the Leasing Agent

ABOUT THE ARCHITECTS

Colliers International has had a presence in Serbia since early 2001. It rapidly
became the undisputed market-leader for corporate and diplomatic clients in
high-end commercial and residential real-estate, investor advisory services,
and market research and property evaluations. Colliers Serbia acts as a leasing
agent for the most notable retail and office projects in Belgrade, and across
Serbia.

Proaspekt is an innovative architectural practice in Belgrade, founded in 2003.

Proaspekt offers services in architecture, interior design, urban planning,
graphic design, model-making and image production.
Milan Lojanica, eminent professor at the Faculty of Architecture at the
University of Belgrade and member of the Serbian Academy of Science and
Arts, and Vladimir Lojanica, associate professor at the Faculty of Architecture
at the University of Belgrade are the visionaries and chief architects of
Belgrades Rajiceva Hotel and Commercial complex.
Both architects have rich professional experience, and designed eminent
architectural and urban projects in Serbia and worldwide. They have won
numerous national and international professional awards.

15.

16.

O INVESTITORIMA

ABOUT THE INVESTOR

Projekat vodi kompanija ABD d.o.o. osnovana od strane dva partnera Ashtrom Group i Avital d.o.o.

The project is managed by ABD d.o.o. and was initiated by two partners
Ashtrom Group and Avital d.o.o.

Ashtrom je bio aktivan u graevinskim poslovima i razvoju imovine kroz

mnoge pomone firme irom sveta tokom poslednjih 20 godina. Tokom
svih ovih godina, Ashtrom je izgradio vie od 260.000 kvadratnih metara
poslovnih i trnih centara, hotela, stambenih objekata, aerodroma, mostova,
luka i puteva u Izraelu i Evropi. www.ashtrom.com

Through its many subsidiaries, Ashtrom is active in construction

and property development on a worldwide basis for the past 20 years. During
that period, Ashtrom has built more than 260.000 sq.m. of commercial
centers, shopping malls, hotels, residential facilities, airports, bridges, ports,
and roads, in Israel and Europe. www.ashtrom.com

Ashtrom, kao jedna od najveih grupa za trgovinu nekretninama u Izraelu i

najvea privatna graevinska firma u toj zemlji, razvija i gradi sopstvene trne
i poslovne centre. Ashtrom takoe gradi trne i poslovne centre za druge
velike preduzetnike u Izraelu.

As one of Israels largest real-estate groups, and Israels largest private

construction company, Ashtrom develops and constructs its own shopping
malls and commercial centers. Ashtrom is also engaged in constructing
commercial centers and shopping malls for other major developers in Israel.

Avital d.o.o. je privatna kompanija osnovana 2002. godine sa seditem u

Beogradu. Avital d.o.o. se specijalizovao u investiranju, voenju meunarodnih
projekata, razvijanju poslova i konsultantskim aktivnostima, uglavnom u
sektorima nekretnina i agrikulture. Za vie od deset godina, Avital d.o.o. je
uspeno izvravao projekte irom Srbije i bivih jugoslovenskih republika,
koristei najsavremenija izraelska znanja, tehnologije i iskustvo.

Avital d.o.o. is a privately owned company, that was established in 2002. and is
headquartered in Belgrade. Avital d.o.o. specializes in investments, international
project management, business development and consultancy, principally in
the real-estate and agriculture sectors. For over a decade, Avital d.o.o. has
performed successful projects throughout Serbia and the former Yugoslav
countries using the best Israeli know-how, technology, and experience.

All the pictures that are presented in the brochure are for simulation function only.
Sve slike predstavljene u brouri prikazane su samo u svrhu simulacije.

Contact the Leasing Agency

COLLIERS INTERNATIONAL

Contact Investor
ABD d.o.o.

E-mail: rajiceva@colliers.com
Tel: +381 11 313 99 55
Fax: +381 313 99 58
115 D, Blvd Mihajla Pupina
11070 New Belgrade, Serbia

E-mail: office@rajicevashoppingcenter.com
Tel: +381 11 262 56 84

+381 11 262 56 30
Fax: +381 11 262 36 15
Rajiceva 1, 11000 Belgrade, Serbia

www.colliers.com

www.rajicevashoppingcenter.rs