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Oc Software Strategy 2001-2004

Ir.
Ir. Marwin Dekkers MBA
Strategic Planner DPS
1

010628_Strategy_PinkRoc.ppt | MADE

Agenda

Oc profile
Market Trends
Corporate Strategy
PPS Strategy
DPS Strategy
Conclusions

010628_Strategy_PinkRoc.ppt | MADE

Ocs Mission

Oc enables people to share


information by offering products and
services for the reproduction,
distribution and management of
documents.

010628_Strategy_PinkRoc.ppt | MADE

Results 2000
Euro Million

2000

Revenues
%
Gross Margin

3,224

+ 14

1,349

+ 11 %

Operating Income

282

+ 14 %

Net Income

152

+ 15 %

Net income per share


%

1.76

+ 14

010628_Strategy_PinkRoc.ppt | MADE

The international Oc Organization


Employees

Worldwide

By function
22,250

R&D

1,900

The Netherlands

4,000

Sales & Services

15,000

USA

8,000

3,400

Germany

3,400

Manufacturing &
Logistics

Accounting + Other 1,950

Own operating companies in more than 30 countries

010628_Strategy_PinkRoc.ppt | MADE

Regions

USA 40%
Europe 53%

ROW 7%
6

010628_Strategy_PinkRoc.ppt | MADE

Strategic Business Units &


Business Groups
Wide Format Printing Systems (28%)

Technical Documentation Systems

Display Graphics

Document Printing Systems

Office Printing (incl. FM)

Network Printing Solutions

Production Printing Systems

Electronic Printing

Printing on Demand & Publishing

(48%)

(24%)

010628_Strategy_PinkRoc.ppt | MADE

Strategic Objectives 2001 - 2004


Strengthening top three position

in all strategic market segments

Wide Format Printing incl. Display Graphics

High Volume Electronic Printing

Digital Printing on Demand

High Volume Office Document Printing

Being recognised as leading provider

of integrated document solutions

010628_Strategy_PinkRoc.ppt | MADE

Services & Software targets


2001

2004

Hardware

40%

20%

Services & Software

60%

80%

40%

60%

80%

20%

2000
Services & Software

2001

Hardware
9

010628_Strategy_PinkRoc.ppt | MADE

Agenda

Oc profile
Market Trends
Corporate Strategy
PPS Strategy
DPS Strategy
Conclusions

10

010628_Strategy_PinkRoc.ppt | MADE

Key Trends - Document &


Communication Technologies

The Integration problem for customers typically


extends beyond the scope of the document
technology systems and must incorporate
legacy mainframe/database and client/server
business applications as well as corporate
Intranets, Internet and other communication
infrastructures.
Source:
Source: Gartner
Gartner Group
Group

11

010628_Strategy_PinkRoc.ppt | MADE

Oc Focus and Revenue Stream

Business
Services $
$$
Software $

$$$$
$
$
$
$$
s/
r
e
t
n
i
/ Pr
s
r
e
i
Co p
ner s
n
a
c
S
ent
m
p
i
equ
g
n
i
h
Finis

12

010628_Strategy_PinkRoc.ppt | MADE

Value paradox

Business Services +
Application Software

Hardware

13

010628_Strategy_PinkRoc.ppt | MADE

Forecasted growth rates


Size in billion 1)
EUR 2000

CAGR 2000-2003

IT consulting

18%

"Customised" software 2)

15%

Implementation 3)

110

12%

Outsourcing 4)

20
26%

Service and support

11%

Adv. applications 5)
Copying and printing
products

40

20%

10
25
15
40

5%

1) Western Europe and US


2) Development, integration and deployment of SW - (small overlap with
implementation)
3) Education and training
4) Document outsourcing
5) Output and document management software

14

010628_Strategy_PinkRoc.ppt | MADE

Document processing market trends


Shift from copying towards b/w and color printing of

office documents
Growing demand for web-enabled document

solutions; access anywhere, anytime


Strong replacement of analogue documents by digital

versions: manuals - billings - drawings


Multi-channel distribution solutions
Strong growth in capturing, document management

and archiving
Stabilising volume in transaction printing, increasing

applications in direct marketing and variable business


document generation
Concentration on core business in almost all

industries accelerates the growth in outsourcing


15

010628_Strategy_PinkRoc.ppt | MADE

A new economy eternity


SMS
06 98 694 345

workers@oce.wo

http://wap.oce.com

+3177 359 2827


customer@company.com
WAP
16

010628_Strategy_PinkRoc.ppt | MADE

Agenda

Oc profile
Market Trends
Corporate Strategy
PPS Strategy
DPS Strategy
Conclusions

17

010628_Strategy_PinkRoc.ppt | MADE

Oc in the information food chain

Enterprise
Software
SAP
Design
Intergraph

Integration
PinkRoccade
Cap Gemini

Company
ABC

Office
Automation
Microsoft
Novell
Computer
Hardware
IBM
DELL

18

Software
Hardware

Project
Mgt

Finance

Business
Services

Document
Solutions

Oc
Facility
Services

010628_Strategy_PinkRoc.ppt | MADE

Competitive Value
Professional hardware
Professional software
Professional services

Hardware

Services

19

Software

010628_Strategy_PinkRoc.ppt | MADE

Profit margins represent value


Hardware only
Hardware & Software
Hardware, Software &

Low

Services

40%

20

>50%

010628_Strategy_PinkRoc.ppt | MADE

Top Hardware
Manufacturer
Professional
Document
Systems
Top 3 player in all markets
Number 1 in TDS:

monochrome and colour


Top 2 in Display Graphics
Maintain lead in EPP
Top 3 in P&P
Top 3 in productive DPS

21

010628_Strategy_PinkRoc.ppt | MADE

Oc's Key Competitive


Factors
Professional
Document Systems
Ease-of-Use
Highest Quality
Highest Reliability
Highest Productivity

22

010628_Strategy_PinkRoc.ppt | MADE

Hardware
Black and White
Oc DPS400

23

010628_Strategy_PinkRoc.ppt | MADE

Hardware
Black and White
Oc OPS100 Family

24

010628_Strategy_PinkRoc.ppt | MADE

Hardware
Colour
Oc CPS700

25

010628_Strategy_PinkRoc.ppt | MADE

Software Development Investments


800 ICT product developers in R&D

Groupware Technologies Clevenland / Boise

Oc Software Laboratories Namur (Siemens-Nixdorf)

Oc Document Technologies Konstanz


(CGK Siemens-Nixdorf)

Software houses

HQ JV Oc-Real Business Solutions

Access to 1700 European certified software engineers for


development and professional business services

26

Strategic Partnerships per OPCO


010628_Strategy_PinkRoc.ppt | MADE

Business Services

15,000 Professional Service

Employees
450 Professional Consultancy

& System Integration


One global "Oc Solutions

Delivery Process"

27

010628_Strategy_PinkRoc.ppt | MADE

Solution Delivery Process


Professional phased approach

to reach planned results


Reducing complexity and controlling

customisation

Bron: Financile Telegraaf 15-06-2001

28

010628_Strategy_PinkRoc.ppt | MADE

Oc IT goals
We deliver unique value..

Druckdaten

29

&
s
n
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i
t
u
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n
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n
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80% ofessio
r
u
o
f
r
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p
t
n
%
e
20
m
n
o
r
i
v
n
e
T
I

010628_Strategy_PinkRoc.ppt | MADE

Agenda

Oc profile
Market Trends
Corporate Strategy
PPS Strategy
DPS Strategy
Conclusions

30

010628_Strategy_PinkRoc.ppt | MADE

PPS Strategic Position


EPP fanfold market/technology

leadership
Profitable market
Building P&P business
Cut sheet essential for P&P

31

010628_Strategy_PinkRoc.ppt | MADE

PPS Software Development Plan


Oc DNN
EBPP
Output Management
DMS
Bookstore

11

Horizon
Horizon 11
Target
Target processes
processes

32

2-3
2-3

Horizon
Horizon 22
Value
Value Chain
Chain

Year
Year of
of Impact
Impact
>3
>3

Horizon
Horizon 33
New
New business
business

010628_Strategy_PinkRoc.ppt | MADE

Compose, Distribute then Print


Output Management

SAP

SQL

33

010628_Strategy_PinkRoc.ppt | MADE

PRISMAnet Portability
Output Management

IBM AIX
IBM AIX

Sun
Sun
SunOS & Solaris
SunOS & Solaris

Alpha UNIX
Alpha UNIX

HP-UX
HP-UX
Windows/NT 4.0
Windows/NT 4.0

DEC
DEC
ULTRIX
ULTRIX
Siemens
Siemens
Reliant UNIX
Reliant UNIX

BULL AIX
BULL AIX

PrimePower
PrimePower
UNISYS UNIX
UNISYS UNIX
Fujitsu-ICL
Fujitsu-ICL
DRS/NX
DRS/NX

34

SCO
SCO
UnixWare
UnixWare

SCO
SCO
Open Server
Open Server

SGI IRIX
SGI IRIX

010628_Strategy_PinkRoc.ppt | MADE

Single point of management


Output Management

35

010628_Strategy_PinkRoc.ppt | MADE

PRISMAnet Partners
Output Management

OEM

BULL Worldwide

Fujitsu Siemens Computers

Xeikon

VAR/ISV/System

Integrators

36

Detec / Germany

SysOpen / Finland

010628_Strategy_PinkRoc.ppt | MADE

Current position OMS / DMS market

E-Mail
FAX
SCAN
Legend

DMS business field


SBU PPS & ODT
Partner Programm

Web
Business Process
Management

Fax
Document
Production

ERP

Document
Capture

Document
Generation

Output Management / DMS

DMS
products & activity areas

Information Data Base

ERP
Legacy
CI

Data
Base

Document
Archive

Print & Mail

Print Archive

Archive
Storage

COLD
CI
NCI

Integrating Third
Party Components

Repository Application Management


37

010628_Strategy_PinkRoc.ppt | MADE

E-mail

DMS Market
Total market values 2000
Software

Annual Market
Growth
Rate (CAGR)

Full colour Market:


Size: Euro 2.4b
Growth Rate: +24%

25%
Services

Hardware

20%

PoD b&w Market:


Size: Euro 3.7b
Growth Rate: +11%

15%

Maintenan

DMS Market
by Revenue Category
Size: Euro 22.7b
Growth Rate: +25%

10%
Midrange Market:
Size: Euro 2.4b
5%
Growth Rate: +5%
0%
5.0b

10.0b

15.0b

20.0b

25.0b

EPP Market:
Size: Euro 2.8b
Growth Rate: +2%

38

010628_Strategy_PinkRoc.ppt | MADE

Market
Value

Daily News Network


DNN

Enabling the newspaper industry to capitalise

on international markets!
Publisher
Publisher
Publisher

International
Data
Distributor (IDD)
IDD)

Publisher
Publisher

Print Site 2

Print Site 1

Print Site 3

"On-line" news value


Reduce distribution costs
Reduce wastage by POD
39

Print Site 4
Print Site 5
010628_Strategy_PinkRoc.ppt | MADE

Value Chain
DNN
Current value chain
Publisher
Printer
Content

owner
Prints

International
Distributor
Collects

from printer
and ships

Local
Distributor
Consolida-

tes titles and


ships

POS
Mail etc.
Delivery to

customer

Digital value chain


Publisher
Content

owner

40

International
Data Distrib.
Receives

and distributes data

Printer/Local
Distributor
Prints
Ships

POS
Mail etc.
Delivery to

customer

010628_Strategy_PinkRoc.ppt | MADE

Putting ambition into practice


DNN

"London Digital" Print Centre


Swiss national newspaper

Neue Zuricher Zeitung


Danish daily financial paper Borsen
Oc Demandstream 8090;

400 copies per hour


Production Start May 2001

Worlds First!
41

010628_Strategy_PinkRoc.ppt | MADE

Agenda

Oc profile
Market Trends
Corporate Strategy
PPS Strategy
DPS Strategy
Conclusions

42

010628_Strategy_PinkRoc.ppt | MADE

DPS Strategic Position


Capitalise on new HV/VHV products

and colour
Annual growth in software and

services > 80%


Realisation of Document Services

Architecture

43

010628_Strategy_PinkRoc.ppt | MADE

DPS Software Development Plan


Oc DSA
DMS
Intelligent Access
Document Generation
Transformation

Output Management

11

Horizon
Horizon 11
Target
Target processes
processes

44

2-3
2-3

Horizon
Horizon 22
Value
Value Chain
Chain

Year
Year of
of Impact
Impact
>3
>3

Horizon
Horizon 33
New
New business
business

010628_Strategy_PinkRoc.ppt | MADE

Essential Document Services


2001

Output Services

Printing & Finishing

Business Document Generation

Output Management

Transformation

Document Management

2003

Services

Intelligent Document Access

Document Management

Archiving
2005

Information Services

45

Information Brokerage

Data Mining

010628_Strategy_PinkRoc.ppt | MADE

The new way of working

Work at anyplace
Easy access to documents
Easy access to applications
Easy access to facilities

46

010628_Strategy_PinkRoc.ppt | MADE

Virtual Global Companies


LAN/WAN

External Information
Remote Office

Legacy & ERP systems


Office facilities

Partner's
System

Employees

The Internet
Customers

Central facilities
External
Service Provider

Company Databases
Mobile User

external
47

internal

010628_Strategy_PinkRoc.ppt | MADE

Our Software Development Basics


Easy-to-use Access Points to get

personalized document services


One "look-and-feel"
Web-technologies are "enabling"
Printing based on single client
Single point of administration
One architecture

Foundation for E-business models

Based on market standards (billing,


security etc.)

Modular and scalable


Open system interfaces

48

010628_Strategy_PinkRoc.ppt | MADE

The Corporate Enterprise

BackBack-office
Domain
ERP / Legacy
Systems

EDP

DPC

ICTICTSupport
Domain

FrontFront-office
Domain

External /
Customer
Domain

49

Mobile

E-mail

Web / Archive

Hardcopy

010628_Strategy_PinkRoc.ppt | MADE

Oc Document Services Architecture


Enterprise wide
Auto-Production
SAP,
ERP

Dbase,
Legacy

Business Doc.
Generation
(Formscape,
VarE-Docs)

Output
Server
Com.cial Doc.
(Oc
PRISMAnet/flow
Production
Oc
Com Works)
(Oc Doc
Works)

Job Printer/
External Facilities
Oc Doc
Services
Access Client

Internet

End User:
Access
Oc Doc
Services
Access Client

Output
Server

(Oc Intra Logic /


single driver)

(Oc Office Exec)

MIS:
Management

Output
Server

Business
(Oc PRISMAnet/flow
Data Document Output Oc Com Works)
mining generation Mngmt
Transform
Services
Doc.
Mngmt

Oc Doc.
Services
(WEB)Server

Print
Services

Intelligent
doc Access

Central Doc.
Production
(Oc Doc Works)

LAN/WAN

Inform.
Archiving
Brokerage

(Oc Intra Logic /


single driver)

Central Manned
Production
End User:
Access

50

010628_Strategy_PinkRoc.ppt | MADE

51

010628_Strategy_PinkRoc.ppt | MADE

52

010628_Strategy_PinkRoc.ppt | MADE

53

010628_Strategy_PinkRoc.ppt | MADE

Oc VarE-Docs overview
Document
Document
Designers
Designers

Document
Document
Users
Users

Office
Requests
Document
Usage

Business
Systems &
Databases

XML

Document
Creation

Extended
Extended
BSI
BSI
BSI
BSI
Business
Systems
Interface

XML

Document
Document
Production
Production
Engine
Engine
Document
Assembly

Document
Delivery

Control
Control
Engine
Engine

VarE-Docs
54

VarEVarE-Docs
Management

Data Output

XML

Delivery
Delivery
Engine
Engine

Business
Data
Business
Business
Data
Data

Business
Data

Data
Data
Dictionary
Dictionary
Repository
Repository

Basic
Printing & Faxing

E-Commerce
Web, WAP/ EE-Mail, SMS

Job
Job
Repository
Repository
Extended Output
Management & Reproduction

010628_Strategy_PinkRoc.ppt | MADE

Typical VarE-Docs Documents


Contracts
Proposals
Mailings
Letters
Statements
Agreements
Policy statements
Notices
Correspondence
Simple Invoices
SLAs/PLAs
Etc.
55

010628_Strategy_PinkRoc.ppt | MADE

56

010628_Strategy_PinkRoc.ppt | MADE

57

010628_Strategy_PinkRoc.ppt | MADE

58

010628_Strategy_PinkRoc.ppt | MADE

59

010628_Strategy_PinkRoc.ppt | MADE

Agenda

Oc profile
Market Trends
Corporate Strategy
PPS Strategy
DPS Strategy
Conclusions

60

010628_Strategy_PinkRoc.ppt | MADE

Oc's Document Services Architecture


Customer Environment
Printer Drivers

Engines

Oc Print Portal

Transformation

Access Points

61

Services Oc Document

Services Portal

010628_Strategy_PinkRoc.ppt | MADE

Oc Today

Oc is presenting a different face to


the world. It continues to build
machines but its focus has shifted
to being a solutions provider.

Dataquest
62

010628_Strategy_PinkRoc.ppt | MADE

Delivering the Difference

End
63

010628_Strategy_PinkRoc.ppt | MADE

Oc Software Strategy 2001-2004


Ir.
Ir. Marwin Dekkers MBA
Strategic Planner DPS
64

010628_Strategy_PinkRoc.ppt | MADE

Agenda

Oc profile
Market Trends
Corporate Strategy
PPS Strategy
DPS Strategy
Conclusions

65

010628_Strategy_PinkRoc.ppt | MADE

Ocs Mission

Oc enables people to share


information by offering products and
services for the reproduction,
distribution and management of
documents.

66

010628_Strategy_PinkRoc.ppt | MADE

Results 2000
Euro Million

2000

Revenues
%
Gross Margin

3,224

+ 14

1,349

+ 11 %

Operating Income

282

+ 14 %

Net Income

152

+ 15 %

Net income per share


%

1.76

+ 14

67

010628_Strategy_PinkRoc.ppt | MADE

The international Oc Organization


Employees

Worldwide

By function
22,250

R&D

1,900

The Netherlands

4,000

Sales & Services

15,000

USA

8,000

3,400

Germany

3,400

Manufacturing &
Logistics

Accounting + Other 1,950

Own operating companies in more than 30 countries

68

010628_Strategy_PinkRoc.ppt | MADE

Regions

USA 40%
Europe 53%

ROW 7%
69

010628_Strategy_PinkRoc.ppt | MADE

Strategic Business Units &


Business Groups
Wide Format Printing Systems (28%)

Technical Documentation Systems

Display Graphics

Document Printing Systems

Office Printing (incl. FM)

Network Printing Solutions

Production Printing Systems

70

Electronic Printing

Printing on Demand & Publishing

(48%)

(24%)

010628_Strategy_PinkRoc.ppt | MADE

Strategic Objectives 2001 - 2004


Strengthening top three position

in all strategic market segments

Wide Format Printing incl. Display Graphics

High Volume Electronic Printing

Digital Printing on Demand

High Volume Office Document Printing

Being recognised as leading provider

of integrated document solutions

71

010628_Strategy_PinkRoc.ppt | MADE

Services & Software targets


2001

2004

Hardware

40%

20%

Services & Software

60%

80%

40%

60%

80%

20%

2000
Services & Software

2001

Hardware
72

010628_Strategy_PinkRoc.ppt | MADE

Agenda

Oc profile
Market Trends
Corporate Strategy
PPS Strategy
DPS Strategy
Conclusions

73

010628_Strategy_PinkRoc.ppt | MADE

Key Trends - Document &


Communication Technologies

The Integration problem for customers typically


extends beyond the scope of the document
technology systems and must incorporate
legacy mainframe/database and client/server
business applications as well as corporate
Intranets, Internet and other communication
infrastructures.
Source:
Source: Gartner
Gartner Group
Group

74

010628_Strategy_PinkRoc.ppt | MADE

Oc Focus and Revenue Stream

Business
Services $
$$
Software $

$$$$
$
$
$
$$
s/
r
e
t
n
i
/ Pr
s
r
e
i
Co p
ner s
n
a
c
S
ent
m
p
i
equ
g
n
i
h
Finis

75

010628_Strategy_PinkRoc.ppt | MADE

Value paradox

Business Services +
Application Software

Hardware

76

010628_Strategy_PinkRoc.ppt | MADE

Forecasted growth rates


Size in billion 1)
EUR 2000

CAGR 2000-2003

IT consulting

18%

"Customised" software 2)

15%

Implementation 3)

110

12%

Outsourcing 4)

20
26%

Service and support

11%

Adv. applications 5)
Copying and printing
products

40

20%

10
25
15
40

5%

1) Western Europe and US


2) Development, integration and deployment of SW - (small overlap with
implementation)
3) Education and training
4) Document outsourcing
5) Output and document management software

77

010628_Strategy_PinkRoc.ppt | MADE

Document processing market trends


Shift from copying towards b/w and color printing of

office documents
Growing demand for web-enabled document

solutions; access anywhere, anytime


Strong replacement of analogue documents by digital

versions: manuals - billings - drawings


Multi-channel distribution solutions
Strong growth in capturing, document management

and archiving
Stabilising volume in transaction printing, increasing

applications in direct marketing and variable business


document generation
Concentration on core business in almost all

industries accelerates the growth in outsourcing


78

010628_Strategy_PinkRoc.ppt | MADE

A new economy eternity


SMS
06 98 694 345

workers@oce.wo

http://wap.oce.com

+3177 359 2827


customer@company.com
WAP
79

010628_Strategy_PinkRoc.ppt | MADE

Agenda

Oc profile
Market Trends
Corporate Strategy
PPS Strategy
DPS Strategy
Conclusions

80

010628_Strategy_PinkRoc.ppt | MADE

Oc in the information food chain

Enterprise
Software
SAP
Design
Intergraph

Integration
PinkRoccade
Cap Gemini

Company
ABC

Office
Automation
Microsoft
Novell
Computer
Hardware
IBM
DELL

81

Software
Hardware

Project
Mgt

Finance

Business
Services

Document
Solutions

Oc
Facility
Services

010628_Strategy_PinkRoc.ppt | MADE

Competitive Value
Professional hardware
Professional software
Professional services

Hardware

Services

82

Software

010628_Strategy_PinkRoc.ppt | MADE

Profit margins represent value


Hardware only
Hardware & Software
Hardware, Software &

Low

Services

40%

83

>50%

010628_Strategy_PinkRoc.ppt | MADE

Top Hardware
Manufacturer
Professional
Document
Systems
Top 3 player in all markets
Number 1 in TDS:

monochrome and colour


Top 2 in Display Graphics
Maintain lead in EPP
Top 3 in P&P
Top 3 in productive DPS

84

010628_Strategy_PinkRoc.ppt | MADE

Oc's Key Competitive


Factors
Professional
Document Systems
Ease-of-Use
Highest Quality
Highest Reliability
Highest Productivity

85

010628_Strategy_PinkRoc.ppt | MADE

Hardware
Black and White
Oc DPS400

86

010628_Strategy_PinkRoc.ppt | MADE

Hardware
Black and White
Oc OPS100 Family

87

010628_Strategy_PinkRoc.ppt | MADE

Hardware
Colour
Oc CPS700

88

010628_Strategy_PinkRoc.ppt | MADE

Software Development Investments


800 ICT product developers in R&D

Groupware Technologies Clevenland / Boise

Oc Software Laboratories Namur (Siemens-Nixdorf)

Oc Document Technologies Konstanz


(CGK Siemens-Nixdorf)

Software houses

HQ JV Oc-Real Business Solutions

Access to 1700 European certified software engineers for


development and professional business services

89

Strategic Partnerships per OPCO


010628_Strategy_PinkRoc.ppt | MADE

Business Services

15,000 Professional Service

Employees
450 Professional Consultancy

& System Integration


One global "Oc Solutions

Delivery Process"

90

010628_Strategy_PinkRoc.ppt | MADE

Solution Delivery Process


Professional phased approach

to reach planned results


Reducing complexity and controlling

customisation

Bron: Financile Telegraaf 15-06-2001

91

010628_Strategy_PinkRoc.ppt | MADE

Oc IT goals
We deliver unique value..

Druckdaten

92

&
s
n
o
i
t
u
l
n
o
i
s
n
d
o
i
e
t
z
a
i
r
t
c
g
s
u
e
r
t
d
e
n
i
o
m
r
l
o
p
a
t
n
s
u
c
80% ofessio
r
u
o
f
r
o
p
t
n
%
e
20
m
n
o
r
i
v
n
e
T
I

010628_Strategy_PinkRoc.ppt | MADE

Agenda

Oc profile
Market Trends
Corporate Strategy
PPS Strategy
DPS Strategy
Conclusions

93

010628_Strategy_PinkRoc.ppt | MADE

PPS Strategic Position


EPP fanfold market/technology

leadership
Profitable market
Building P&P business
Cut sheet essential for P&P

94

010628_Strategy_PinkRoc.ppt | MADE

PPS Software Development Plan


Oc DNN
EBPP
Output Management
DMS
Bookstore

11

Horizon
Horizon 11
Target
Target processes
processes

95

2-3
2-3

Horizon
Horizon 22
Value
Value Chain
Chain

Year
Year of
of Impact
Impact
>3
>3

Horizon
Horizon 33
New
New business
business

010628_Strategy_PinkRoc.ppt | MADE

Compose, Distribute then Print


Output Management

SAP

SQL

96

010628_Strategy_PinkRoc.ppt | MADE

PRISMAnet Portability
Output Management

IBM AIX
IBM AIX

Sun
Sun
SunOS & Solaris
SunOS & Solaris

Alpha UNIX
Alpha UNIX

HP-UX
HP-UX
Windows/NT 4.0
Windows/NT 4.0

DEC
DEC
ULTRIX
ULTRIX
Siemens
Siemens
Reliant UNIX
Reliant UNIX

BULL AIX
BULL AIX

PrimePower
PrimePower
UNISYS UNIX
UNISYS UNIX
Fujitsu-ICL
Fujitsu-ICL
DRS/NX
DRS/NX

97

SCO
SCO
UnixWare
UnixWare

SCO
SCO
Open Server
Open Server

SGI IRIX
SGI IRIX

010628_Strategy_PinkRoc.ppt | MADE

Single point of management


Output Management

98

010628_Strategy_PinkRoc.ppt | MADE

PRISMAnet Partners
Output Management

OEM

BULL Worldwide

Fujitsu Siemens Computers

Xeikon

VAR/ISV/System

Integrators

99

Detec / Germany

SysOpen / Finland

010628_Strategy_PinkRoc.ppt | MADE

Current position OMS / DMS market

E-Mail
FAX
SCAN
Legend

DMS business field


SBU PPS & ODT
Partner Programm

Web
Business Process
Management

Fax
Document
Production

ERP

Document
Capture

Document
Generation

Output Management / DMS

DMS
products & activity areas

Information Data Base

ERP
Legacy
CI

Data
Base

Document
Archive

Print & Mail

Print Archive

Archive
Storage

COLD
CI
NCI

Integrating Third
Party Components

Repository Application Management


10

010628_Strategy_PinkRoc.ppt | MADE

E-mail

DMS Market
Total market values 2000
Software

Annual Market
Growth
Rate (CAGR)

Full colour Market:


Size: Euro 2.4b
Growth Rate: +24%

25%
Services

Hardware

20%

PoD b&w Market:


Size: Euro 3.7b
Growth Rate: +11%

15%

Maintenan

DMS Market
by Revenue Category
Size: Euro 22.7b
Growth Rate: +25%

10%
Midrange Market:
Size: Euro 2.4b
5%
Growth Rate: +5%
0%
5.0b

10.0b

15.0b

20.0b

25.0b

EPP Market:
Size: Euro 2.8b
Growth Rate: +2%

10

010628_Strategy_PinkRoc.ppt | MADE

Market
Value

Daily News Network


DNN

Enabling the newspaper industry to capitalise

on international markets!
Publisher
Publisher
Publisher

International
Data
Distributor (IDD)
IDD)

Publisher
Publisher

Print Site 2

Print Site 1

Print Site 3

"On-line" news value


Reduce distribution costs
Reduce wastage by POD
10

Print Site 4
Print Site 5
010628_Strategy_PinkRoc.ppt | MADE

Value Chain
DNN
Current value chain
Publisher
Printer
Content

owner
Prints

International
Distributor
Collects

from printer
and ships

Local
Distributor
Consolida-

tes titles and


ships

POS
Mail etc.
Delivery to

customer

Digital value chain


Publisher
Content

owner

10

International
Data Distrib.
Receives

and distributes data

Printer/Local
Distributor
Prints
Ships

POS
Mail etc.
Delivery to

customer

010628_Strategy_PinkRoc.ppt | MADE

Putting ambition into practice


DNN

"London Digital" Print Centre


Swiss national newspaper

Neue Zuricher Zeitung


Danish daily financial paper Borsen
Oc Demandstream 8090;

400 copies per hour


Production Start May 2001

Worlds First!
10

010628_Strategy_PinkRoc.ppt | MADE

Agenda

Oc profile
Market Trends
Corporate Strategy
PPS Strategy
DPS Strategy
Conclusions

10

010628_Strategy_PinkRoc.ppt | MADE

DPS Strategic Position


Capitalise on new HV/VHV products

and colour
Annual growth in software and

services > 80%


Realisation of Document Services

Architecture

10

010628_Strategy_PinkRoc.ppt | MADE

DPS Software Development Plan


Oc DSA
DMS
Intelligent Access
Document Generation
Transformation

Output Management

11

Horizon
Horizon 11
Target
Target processes
processes

10

2-3
2-3

Horizon
Horizon 22
Value
Value Chain
Chain

Year
Year of
of Impact
Impact
>3
>3

Horizon
Horizon 33
New
New business
business

010628_Strategy_PinkRoc.ppt | MADE

Essential Document Services


2001

Output Services

Printing & Finishing

Business Document Generation

Output Management

Transformation

Document Management

2003

Services

Intelligent Document Access

Document Management

Archiving
2005

Information Services

10

Information Brokerage

Data Mining

010628_Strategy_PinkRoc.ppt | MADE

The new way of working

Work at anyplace
Easy access to documents
Easy access to applications
Easy access to facilities

10

010628_Strategy_PinkRoc.ppt | MADE

Virtual Global Companies


LAN/WAN

External Information
Remote Office

Legacy & ERP systems


Office facilities

Partner's
System

Employees

The Internet
Customers

Central facilities
External
Service Provider

Company Databases
Mobile User

external
11

internal

010628_Strategy_PinkRoc.ppt | MADE

Our Software Development Basics


Easy-to-use Access Points to get

personalized document services


One "look-and-feel"
Web-technologies are "enabling"
Printing based on single client
Single point of administration
One architecture

Foundation for E-business models

Based on market standards (billing,


security etc.)

Modular and scalable


Open system interfaces

11

010628_Strategy_PinkRoc.ppt | MADE

The Corporate Enterprise

BackBack-office
Domain
ERP / Legacy
Systems

EDP

DPC

ICTICTSupport
Domain

FrontFront-office
Domain

External /
Customer
Domain

11

Mobile

E-mail

Web / Archive

Hardcopy

010628_Strategy_PinkRoc.ppt | MADE

Oc Document Services Architecture


Enterprise wide
Auto-Production
SAP,
ERP

Dbase,
Legacy

Business Doc.
Generation
(Formscape,
VarE-Docs)

Output
Server
Com.cial Doc.
(Oc
PRISMAnet/flow
Production
Oc
Com Works)
(Oc Doc
Works)

Job Printer/
External Facilities
Oc Doc
Services
Access Client

Internet

End User:
Access
Oc Doc
Services
Access Client

Output
Server

(Oc Intra Logic /


single driver)

(Oc Office Exec)

MIS:
Management

Output
Server

Business
(Oc PRISMAnet/flow
Data Document Output Oc Com Works)
mining generation Mngmt
Transform
Services
Doc.
Mngmt

Oc Doc.
Services
(WEB)Server

Print
Services

Intelligent
doc Access

Central Doc.
Production
(Oc Doc Works)

LAN/WAN

Inform.
Archiving
Brokerage

(Oc Intra Logic /


single driver)

Central Manned
Production
End User:
Access

11

010628_Strategy_PinkRoc.ppt | MADE

11

010628_Strategy_PinkRoc.ppt | MADE

11

010628_Strategy_PinkRoc.ppt | MADE

11

010628_Strategy_PinkRoc.ppt | MADE

Oc VarE-Docs overview
Document
Document
Designers
Designers

Document
Document
Users
Users

Office
Requests
Document
Usage

Business
Systems &
Databases

XML

Document
Creation

Extended
Extended
BSI
BSI
BSI
BSI
Business
Systems
Interface

XML

Document
Document
Production
Production
Engine
Engine
Document
Assembly

Document
Delivery

Control
Control
Engine
Engine

VarE-Docs
11

VarEVarE-Docs
Management

Data Output

XML

Delivery
Delivery
Engine
Engine

Business
Data
Business
Business
Data
Data

Business
Data

Data
Data
Dictionary
Dictionary
Repository
Repository

Basic
Printing & Faxing

E-Commerce
Web, WAP/ EE-Mail, SMS

Job
Job
Repository
Repository
Extended Output
Management & Reproduction

010628_Strategy_PinkRoc.ppt | MADE

Typical VarE-Docs Documents


Contracts
Proposals
Mailings
Letters
Statements
Agreements
Policy statements
Notices
Correspondence
Simple Invoices
SLAs/PLAs
Etc.
11

010628_Strategy_PinkRoc.ppt | MADE

11

010628_Strategy_PinkRoc.ppt | MADE

12

010628_Strategy_PinkRoc.ppt | MADE

12

010628_Strategy_PinkRoc.ppt | MADE

12

010628_Strategy_PinkRoc.ppt | MADE

Agenda

Oc profile
Market Trends
Corporate Strategy
PPS Strategy
DPS Strategy
Conclusions

12

010628_Strategy_PinkRoc.ppt | MADE

Oc's Document Services Architecture


Customer Environment
Printer Drivers

Engines

Oc Print Portal

Transformation

Access Points

12

Services Oc Document

Services Portal

010628_Strategy_PinkRoc.ppt | MADE

Oc Today

Oc is presenting a different face to


the world. It continues to build
machines but its focus has shifted
to being a solutions provider.

Dataquest
12
5

010628_Strategy_PinkRoc.ppt | MADE

Delivering the Difference

End
12

010628_Strategy_PinkRoc.ppt | MADE

Oc Software Strategy 2001-2004


Ir.
Ir. Marwin Dekkers MBA
Strategic Planner DPS
12

010628_Strategy_PinkRoc.ppt | MADE

Agenda

Oc profile
Market Trends
Corporate Strategy
PPS Strategy
DPS Strategy
Conclusions

12

010628_Strategy_PinkRoc.ppt | MADE

Ocs Mission

Oc enables people to share


information by offering products and
services for the reproduction,
distribution and management of
documents.

12

010628_Strategy_PinkRoc.ppt | MADE

Results 2000
Euro Million

2000

Revenues
%
Gross Margin

3,224

+ 14

1,349

+ 11 %

Operating Income

282

+ 14 %

Net Income

152

+ 15 %

Net income per share


%

1.76

+ 14

13

010628_Strategy_PinkRoc.ppt | MADE

The international Oc Organization


Employees

Worldwide

By function
22,250

R&D

1,900

The Netherlands

4,000

Sales & Services

15,000

USA

8,000

3,400

Germany

3,400

Manufacturing &
Logistics

Accounting + Other 1,950

Own operating companies in more than 30 countries

13

010628_Strategy_PinkRoc.ppt | MADE

Regions

USA 40%
Europe 53%

ROW 7%
13

010628_Strategy_PinkRoc.ppt | MADE

Strategic Business Units &


Business Groups
Wide Format Printing Systems (28%)

Technical Documentation Systems

Display Graphics

Document Printing Systems

Office Printing (incl. FM)

Network Printing Solutions

Production Printing Systems

13

Electronic Printing

Printing on Demand & Publishing

(48%)

(24%)

010628_Strategy_PinkRoc.ppt | MADE

Strategic Objectives 2001 - 2004


Strengthening top three position

in all strategic market segments

Wide Format Printing incl. Display Graphics

High Volume Electronic Printing

Digital Printing on Demand

High Volume Office Document Printing

Being recognised as leading provider

of integrated document solutions

13

010628_Strategy_PinkRoc.ppt | MADE

Services & Software targets


2001

2004

Hardware

40%

20%

Services & Software

60%

80%

40%

60%

80%

20%

2000
Services & Software

2001

Hardware
13

010628_Strategy_PinkRoc.ppt | MADE

Agenda

Oc profile
Market Trends
Corporate Strategy
PPS Strategy
DPS Strategy
Conclusions

13

010628_Strategy_PinkRoc.ppt | MADE

Key Trends - Document &


Communication Technologies

The Integration problem for customers typically


extends beyond the scope of the document
technology systems and must incorporate
legacy mainframe/database and client/server
business applications as well as corporate
Intranets, Internet and other communication
infrastructures.
Source:
Source: Gartner
Gartner Group
Group

13
7

010628_Strategy_PinkRoc.ppt | MADE

Oc Focus and Revenue Stream

Business
Services $
$$
Software $

$$$$
$
$
$
$$
s/
r
e
t
n
i
/ Pr
s
r
e
i
Co p
ner s
n
a
c
S
ent
m
p
i
equ
g
n
i
h
Finis

13
8

010628_Strategy_PinkRoc.ppt | MADE

Value paradox

Business Services +
Application Software

Hardware

13

010628_Strategy_PinkRoc.ppt | MADE

Forecasted growth rates


Size in billion 1)
EUR 2000

CAGR 2000-2003

IT consulting

18%

"Customised" software 2)

15%

Implementation 3)

110

12%

Outsourcing 4)

20
26%

Service and support

11%

Adv. applications 5)
Copying and printing
products

40

20%

10
25
15
40

5%

1) Western Europe and US


2) Development, integration and deployment of SW - (small overlap with
implementation)
3) Education and training
4) Document outsourcing
5) Output and document management software

14

010628_Strategy_PinkRoc.ppt | MADE

Document processing market trends


Shift from copying towards b/w and color printing of

office documents
Growing demand for web-enabled document

solutions; access anywhere, anytime


Strong replacement of analogue documents by digital

versions: manuals - billings - drawings


Multi-channel distribution solutions
Strong growth in capturing, document management

and archiving
Stabilising volume in transaction printing, increasing

applications in direct marketing and variable business


document generation
Concentration on core business in almost all

industries accelerates the growth in outsourcing


14

010628_Strategy_PinkRoc.ppt | MADE

A new economy eternity


SMS
06 98 694 345

workers@oce.wo

http://wap.oce.com

+3177 359 2827


customer@company.com
WAP
14

010628_Strategy_PinkRoc.ppt | MADE

Agenda

Oc profile
Market Trends
Corporate Strategy
PPS Strategy
DPS Strategy
Conclusions

14

010628_Strategy_PinkRoc.ppt | MADE

Oc in the information food chain

Enterprise
Software
SAP
Design
Intergraph

Integration
PinkRoccade
Cap Gemini

Company
ABC

Office
Automation
Microsoft
Novell
Computer
Hardware
IBM
DELL

14

Software
Hardware

Project
Mgt

Finance

Business
Services

Document
Solutions

Oc
Facility
Services

010628_Strategy_PinkRoc.ppt | MADE

Competitive Value
Professional hardware
Professional software
Professional services

Hardware

Services

14

Software

010628_Strategy_PinkRoc.ppt | MADE

Profit margins represent value


Hardware only
Hardware & Software
Hardware, Software &

Low

Services

40%

14

>50%

010628_Strategy_PinkRoc.ppt | MADE

Top Hardware
Manufacturer
Professional
Document
Systems
Top 3 player in all markets
Number 1 in TDS:

monochrome and colour


Top 2 in Display Graphics
Maintain lead in EPP
Top 3 in P&P
Top 3 in productive DPS

14

010628_Strategy_PinkRoc.ppt | MADE

Oc's Key Competitive


Factors
Professional
Document Systems
Ease-of-Use
Highest Quality
Highest Reliability
Highest Productivity

14

010628_Strategy_PinkRoc.ppt | MADE

Hardware
Black and White
Oc DPS400

14

010628_Strategy_PinkRoc.ppt | MADE

Hardware
Black and White
Oc OPS100 Family

15

010628_Strategy_PinkRoc.ppt | MADE

Hardware
Colour
Oc CPS700

15

010628_Strategy_PinkRoc.ppt | MADE

Software Development Investments


800 ICT product developers in R&D

Groupware Technologies Clevenland / Boise

Oc Software Laboratories Namur (Siemens-Nixdorf)

Oc Document Technologies Konstanz


(CGK Siemens-Nixdorf)

Software houses

HQ JV Oc-Real Business Solutions

Access to 1700 European certified software engineers for


development and professional business services

15

Strategic Partnerships per OPCO


010628_Strategy_PinkRoc.ppt | MADE

Business Services

15,000 Professional Service

Employees
450 Professional Consultancy

& System Integration


One global "Oc Solutions

Delivery Process"

15

010628_Strategy_PinkRoc.ppt | MADE

Solution Delivery Process


Professional phased approach

to reach planned results


Reducing complexity and controlling

customisation

Bron: Financile Telegraaf 15-06-2001

15

010628_Strategy_PinkRoc.ppt | MADE

Oc IT goals
We deliver unique value..

Druckdaten

15

&
s
n
o
i
t
u
l
n
o
i
s
n
d
o
i
e
t
z
a
i
r
t
c
g
s
u
e
r
t
d
e
n
i
o
m
r
l
o
p
a
t
n
s
u
c
80% ofessio
r
u
o
f
r
o
p
t
n
%
e
20
m
n
o
r
i
v
n
e
T
I

010628_Strategy_PinkRoc.ppt | MADE

Agenda

Oc profile
Market Trends
Corporate Strategy
PPS Strategy
DPS Strategy
Conclusions

15

010628_Strategy_PinkRoc.ppt | MADE

PPS Strategic Position


EPP fanfold market/technology

leadership
Profitable market
Building P&P business
Cut sheet essential for P&P

15

010628_Strategy_PinkRoc.ppt | MADE

PPS Software Development Plan


Oc DNN
EBPP
Output Management
DMS
Bookstore

11

Horizon
Horizon 11
Target
Target processes
processes

15

2-3
2-3

Horizon
Horizon 22
Value
Value Chain
Chain

Year
Year of
of Impact
Impact
>3
>3

Horizon
Horizon 33
New
New business
business

010628_Strategy_PinkRoc.ppt | MADE

Compose, Distribute then Print


Output Management

SAP

SQL

15

010628_Strategy_PinkRoc.ppt | MADE

PRISMAnet Portability
Output Management

IBM AIX
IBM AIX

Sun
Sun
SunOS & Solaris
SunOS & Solaris

Alpha UNIX
Alpha UNIX

HP-UX
HP-UX
Windows/NT 4.0
Windows/NT 4.0

DEC
DEC
ULTRIX
ULTRIX
Siemens
Siemens
Reliant UNIX
Reliant UNIX

BULL AIX
BULL AIX

PrimePower
PrimePower
UNISYS UNIX
UNISYS UNIX
Fujitsu-ICL
Fujitsu-ICL
DRS/NX
DRS/NX

16

SCO
SCO
UnixWare
UnixWare

SCO
SCO
Open Server
Open Server

SGI IRIX
SGI IRIX

010628_Strategy_PinkRoc.ppt | MADE

Single point of management


Output Management

16

010628_Strategy_PinkRoc.ppt | MADE

PRISMAnet Partners
Output Management

OEM

BULL Worldwide

Fujitsu Siemens Computers

Xeikon

VAR/ISV/System

Integrators

16

Detec / Germany

SysOpen / Finland

010628_Strategy_PinkRoc.ppt | MADE

Current position OMS / DMS market

E-Mail
FAX
SCAN
Legend

DMS business field


SBU PPS & ODT
Partner Programm

Web
Business Process
Management

Fax
Document
Production

ERP

Document
Capture

Document
Generation

Output Management / DMS

DMS
products & activity areas

Information Data Base

ERP
Legacy
CI

Data
Base

Document
Archive

Print & Mail

Print Archive

Archive
Storage

COLD
CI
NCI

Integrating Third
Party Components

Repository Application Management


16

010628_Strategy_PinkRoc.ppt | MADE

E-mail

DMS Market
Total market values 2000
Software

Annual Market
Growth
Rate (CAGR)

Full colour Market:


Size: Euro 2.4b
Growth Rate: +24%

25%
Services

Hardware

20%

PoD b&w Market:


Size: Euro 3.7b
Growth Rate: +11%

15%

Maintenan

DMS Market
by Revenue Category
Size: Euro 22.7b
Growth Rate: +25%

10%
Midrange Market:
Size: Euro 2.4b
5%
Growth Rate: +5%
0%
5.0b

10.0b

15.0b

20.0b

25.0b

EPP Market:
Size: Euro 2.8b
Growth Rate: +2%

16

010628_Strategy_PinkRoc.ppt | MADE

Market
Value

Daily News Network


DNN

Enabling the newspaper industry to capitalise

on international markets!
Publisher
Publisher
Publisher

International
Data
Distributor (IDD)
IDD)

Publisher
Publisher

Print Site 2

Print Site 1

Print Site 3

"On-line" news value


Reduce distribution costs
Reduce wastage by POD
16

Print Site 4
Print Site 5
010628_Strategy_PinkRoc.ppt | MADE

Value Chain
DNN
Current value chain
Publisher
Printer
Content

owner
Prints

International
Distributor
Collects

from printer
and ships

Local
Distributor
Consolida-

tes titles and


ships

POS
Mail etc.
Delivery to

customer

Digital value chain


Publisher
Content

owner

16

International
Data Distrib.
Receives

and distributes data

Printer/Local
Distributor
Prints
Ships

POS
Mail etc.
Delivery to

customer

010628_Strategy_PinkRoc.ppt | MADE

Putting ambition into practice


DNN

"London Digital" Print Centre


Swiss national newspaper

Neue Zuricher Zeitung


Danish daily financial paper Borsen
Oc Demandstream 8090;

400 copies per hour


Production Start May 2001

Worlds First!
16

010628_Strategy_PinkRoc.ppt | MADE

Agenda

Oc profile
Market Trends
Corporate Strategy
PPS Strategy
DPS Strategy
Conclusions

16

010628_Strategy_PinkRoc.ppt | MADE

DPS Strategic Position


Capitalise on new HV/VHV products

and colour
Annual growth in software and

services > 80%


Realisation of Document Services

Architecture

16

010628_Strategy_PinkRoc.ppt | MADE

DPS Software Development Plan


Oc DSA
DMS
Intelligent Access
Document Generation
Transformation

Output Management

11

Horizon
Horizon 11
Target
Target processes
processes

17

2-3
2-3

Horizon
Horizon 22
Value
Value Chain
Chain

Year
Year of
of Impact
Impact
>3
>3

Horizon
Horizon 33
New
New business
business

010628_Strategy_PinkRoc.ppt | MADE

Essential Document Services


2001

Output Services

Printing & Finishing

Business Document Generation

Output Management

Transformation

Document Management

2003

Services

Intelligent Document Access

Document Management

Archiving
2005

Information Services

17

Information Brokerage

Data Mining

010628_Strategy_PinkRoc.ppt | MADE

The new way of working

Work at anyplace
Easy access to documents
Easy access to applications
Easy access to facilities

17

010628_Strategy_PinkRoc.ppt | MADE

Virtual Global Companies


LAN/WAN

External Information
Remote Office

Legacy & ERP systems


Office facilities

Partner's
System

Employees

The Internet
Customers

Central facilities
External
Service Provider

Company Databases
Mobile User

external
17

internal

010628_Strategy_PinkRoc.ppt | MADE

Our Software Development Basics


Easy-to-use Access Points to get

personalized document services


One "look-and-feel"
Web-technologies are "enabling"
Printing based on single client
Single point of administration
One architecture

Foundation for E-business models

Based on market standards (billing,


security etc.)

Modular and scalable


Open system interfaces

17

010628_Strategy_PinkRoc.ppt | MADE

The Corporate Enterprise

BackBack-office
Domain
ERP / Legacy
Systems

EDP

DPC

ICTICTSupport
Domain

FrontFront-office
Domain

External /
Customer
Domain

17

Mobile

E-mail

Web / Archive

Hardcopy

010628_Strategy_PinkRoc.ppt | MADE

Oc Document Services Architecture


Enterprise wide
Auto-Production
SAP,
ERP

Dbase,
Legacy

Business Doc.
Generation
(Formscape,
VarE-Docs)

Output
Server
Com.cial Doc.
(Oc
PRISMAnet/flow
Production
Oc
Com Works)
(Oc Doc
Works)

Job Printer/
External Facilities
Oc Doc
Services
Access Client

Internet

End User:
Access
Oc Doc
Services
Access Client

Output
Server

(Oc Intra Logic /


single driver)

(Oc Office Exec)

MIS:
Management

Output
Server

Business
(Oc PRISMAnet/flow
Data Document Output Oc Com Works)
mining generation Mngmt
Transform
Services
Doc.
Mngmt

Oc Doc.
Services
(WEB)Server

Print
Services

Intelligent
doc Access

Central Doc.
Production
(Oc Doc Works)

LAN/WAN

Inform.
Archiving
Brokerage

(Oc Intra Logic /


single driver)

Central Manned
Production
End User:
Access

17

010628_Strategy_PinkRoc.ppt | MADE

17

010628_Strategy_PinkRoc.ppt | MADE

17

010628_Strategy_PinkRoc.ppt | MADE

17

010628_Strategy_PinkRoc.ppt | MADE

Oc VarE-Docs overview
Document
Document
Designers
Designers

Document
Document
Users
Users

Office
Requests
Document
Usage

Business
Systems &
Databases

XML

Document
Creation

Extended
Extended
BSI
BSI
BSI
BSI
Business
Systems
Interface

XML

Document
Document
Production
Production
Engine
Engine
Document
Assembly

Document
Delivery

Control
Control
Engine
Engine

VarE-Docs
18

VarEVarE-Docs
Management

Data Output

XML

Delivery
Delivery
Engine
Engine

Business
Data
Business
Business
Data
Data

Business
Data

Data
Data
Dictionary
Dictionary
Repository
Repository

Basic
Printing & Faxing

E-Commerce
Web, WAP/ EE-Mail, SMS

Job
Job
Repository
Repository
Extended Output
Management & Reproduction

010628_Strategy_PinkRoc.ppt | MADE

Typical VarE-Docs Documents


Contracts
Proposals
Mailings
Letters
Statements
Agreements
Policy statements
Notices
Correspondence
Simple Invoices
SLAs/PLAs
Etc.
18

010628_Strategy_PinkRoc.ppt | MADE

18

010628_Strategy_PinkRoc.ppt | MADE

18

010628_Strategy_PinkRoc.ppt | MADE

18

010628_Strategy_PinkRoc.ppt | MADE

18

010628_Strategy_PinkRoc.ppt | MADE

Agenda

Oc profile
Market Trends
Corporate Strategy
PPS Strategy
DPS Strategy
Conclusions

18

010628_Strategy_PinkRoc.ppt | MADE

Oc's Document Services Architecture


Customer Environment
Printer Drivers

Engines

Oc Print Portal

Transformation

Access Points

18

Services Oc Document

Services Portal

010628_Strategy_PinkRoc.ppt | MADE

Oc Today

Oc is presenting a different face to


the world. It continues to build
machines but its focus has shifted
to being a solutions provider.

Dataquest
18
8

010628_Strategy_PinkRoc.ppt | MADE

Delivering the Difference

End
18

010628_Strategy_PinkRoc.ppt | MADE

Oc Software Strategy 2001-2004


Ir.
Ir. Marwin Dekkers MBA
Strategic Planner DPS
19

010628_Strategy_PinkRoc.ppt | MADE

Agenda

Oc profile
Market Trends
Corporate Strategy
PPS Strategy
DPS Strategy
Conclusions

19

010628_Strategy_PinkRoc.ppt | MADE

Ocs Mission

Oc enables people to share


information by offering products and
services for the reproduction,
distribution and management of
documents.

19

010628_Strategy_PinkRoc.ppt | MADE

Results 2000
Euro Million

2000

Revenues
%
Gross Margin

3,224

+ 14

1,349

+ 11 %

Operating Income

282

+ 14 %

Net Income

152

+ 15 %

Net income per share


%

1.76

+ 14

19

010628_Strategy_PinkRoc.ppt | MADE

The international Oc Organization


Employees

Worldwide

By function
22,250

R&D

1,900

The Netherlands

4,000

Sales & Services

15,000

USA

8,000

3,400

Germany

3,400

Manufacturing &
Logistics

Accounting + Other 1,950

Own operating companies in more than 30 countries

19

010628_Strategy_PinkRoc.ppt | MADE

Regions

USA 40%
Europe 53%

ROW 7%
19

010628_Strategy_PinkRoc.ppt | MADE

Strategic Business Units &


Business Groups
Wide Format Printing Systems (28%)

Technical Documentation Systems

Display Graphics

Document Printing Systems

Office Printing (incl. FM)

Network Printing Solutions

Production Printing Systems

19

Electronic Printing

Printing on Demand & Publishing

(48%)

(24%)

010628_Strategy_PinkRoc.ppt | MADE

Strategic Objectives 2001 - 2004


Strengthening top three position

in all strategic market segments

Wide Format Printing incl. Display Graphics

High Volume Electronic Printing

Digital Printing on Demand

High Volume Office Document Printing

Being recognised as leading provider

of integrated document solutions

19

010628_Strategy_PinkRoc.ppt | MADE

Services & Software targets


2001

2004

Hardware

40%

20%

Services & Software

60%

80%

40%

60%

80%

20%

2000
Services & Software

2001

Hardware
19

010628_Strategy_PinkRoc.ppt | MADE

Agenda

Oc profile
Market Trends
Corporate Strategy
PPS Strategy
DPS Strategy
Conclusions

19

010628_Strategy_PinkRoc.ppt | MADE

Key Trends - Document &


Communication Technologies

The Integration problem for customers typically


extends beyond the scope of the document
technology systems and must incorporate
legacy mainframe/database and client/server
business applications as well as corporate
Intranets, Internet and other communication
infrastructures.
Source:
Source: Gartner
Gartner Group
Group

20
0

010628_Strategy_PinkRoc.ppt | MADE

Oc Focus and Revenue Stream

Business
Services $
$$
Software $

$$$$
$
$
$
$$
s/
r
e
t
n
i
/ Pr
s
r
e
i
Co p
ner s
n
a
c
S
ent
m
p
i
equ
g
n
i
h
Finis

20
1

010628_Strategy_PinkRoc.ppt | MADE

Value paradox

Business Services +
Application Software

Hardware

20

010628_Strategy_PinkRoc.ppt | MADE

Forecasted growth rates


Size in billion 1)
EUR 2000

CAGR 2000-2003

IT consulting

18%

"Customised" software 2)

15%

Implementation 3)

110

12%

Outsourcing 4)

20
26%

Service and support

11%

Adv. applications 5)
Copying and printing
products

40

20%

10
25
15
40

5%

1) Western Europe and US


2) Development, integration and deployment of SW - (small overlap with
implementation)
3) Education and training
4) Document outsourcing
5) Output and document management software

20

010628_Strategy_PinkRoc.ppt | MADE

Document processing market trends


Shift from copying towards b/w and color printing of

office documents
Growing demand for web-enabled document

solutions; access anywhere, anytime


Strong replacement of analogue documents by digital

versions: manuals - billings - drawings


Multi-channel distribution solutions
Strong growth in capturing, document management

and archiving
Stabilising volume in transaction printing, increasing

applications in direct marketing and variable business


document generation
Concentration on core business in almost all

industries accelerates the growth in outsourcing


20

010628_Strategy_PinkRoc.ppt | MADE

A new economy eternity


SMS
06 98 694 345

workers@oce.wo

http://wap.oce.com

+3177 359 2827


customer@company.com
WAP
20

010628_Strategy_PinkRoc.ppt | MADE

Agenda

Oc profile
Market Trends
Corporate Strategy
PPS Strategy
DPS Strategy
Conclusions

20

010628_Strategy_PinkRoc.ppt | MADE

Oc in the information food chain

Enterprise
Software
SAP
Design
Intergraph

Integration
PinkRoccade
Cap Gemini

Company
ABC

Office
Automation
Microsoft
Novell
Computer
Hardware
IBM
DELL

20

Software
Hardware

Project
Mgt

Finance

Business
Services

Document
Solutions

Oc
Facility
Services

010628_Strategy_PinkRoc.ppt | MADE

Competitive Value
Professional hardware
Professional software
Professional services

Hardware

Services

20

Software

010628_Strategy_PinkRoc.ppt | MADE

Profit margins represent value


Hardware only
Hardware & Software
Hardware, Software &

Low

Services

40%

20

>50%

010628_Strategy_PinkRoc.ppt | MADE

Top Hardware
Manufacturer
Professional
Document
Systems
Top 3 player in all markets
Number 1 in TDS:

monochrome and colour


Top 2 in Display Graphics
Maintain lead in EPP
Top 3 in P&P
Top 3 in productive DPS

21

010628_Strategy_PinkRoc.ppt | MADE

Oc's Key Competitive


Factors
Professional
Document Systems
Ease-of-Use
Highest Quality
Highest Reliability
Highest Productivity

21

010628_Strategy_PinkRoc.ppt | MADE

Hardware
Black and White
Oc DPS400

21

010628_Strategy_PinkRoc.ppt | MADE

Hardware
Black and White
Oc OPS100 Family

21

010628_Strategy_PinkRoc.ppt | MADE

Hardware
Colour
Oc CPS700

21

010628_Strategy_PinkRoc.ppt | MADE

Software Development Investments


800 ICT product developers in R&D

Groupware Technologies Clevenland / Boise

Oc Software Laboratories Namur (Siemens-Nixdorf)

Oc Document Technologies Konstanz


(CGK Siemens-Nixdorf)

Software houses

HQ JV Oc-Real Business Solutions

Access to 1700 European certified software engineers for


development and professional business services

21

Strategic Partnerships per OPCO


010628_Strategy_PinkRoc.ppt | MADE

Business Services

15,000 Professional Service

Employees
450 Professional Consultancy

& System Integration


One global "Oc Solutions

Delivery Process"

21

010628_Strategy_PinkRoc.ppt | MADE

Solution Delivery Process


Professional phased approach

to reach planned results


Reducing complexity and controlling

customisation

Bron: Financile Telegraaf 15-06-2001

21

010628_Strategy_PinkRoc.ppt | MADE

Oc IT goals
We deliver unique value..

Druckdaten

21

&
s
n
o
i
t
u
l
n
o
i
s
n
d
o
i
e
t
z
a
i
r
t
c
g
s
u
e
r
t
d
e
n
i
o
m
r
l
o
p
a
t
n
s
u
c
80% ofessio
r
u
o
f
r
o
p
t
n
%
e
20
m
n
o
r
i
v
n
e
T
I

010628_Strategy_PinkRoc.ppt | MADE

Agenda

Oc profile
Market Trends
Corporate Strategy
PPS Strategy
DPS Strategy
Conclusions

21

010628_Strategy_PinkRoc.ppt | MADE

PPS Strategic Position


EPP fanfold market/technology

leadership
Profitable market
Building P&P business
Cut sheet essential for P&P

22

010628_Strategy_PinkRoc.ppt | MADE

PPS Software Development Plan


Oc DNN
EBPP
Output Management
DMS
Bookstore

11

Horizon
Horizon 11
Target
Target processes
processes

22

2-3
2-3

Horizon
Horizon 22
Value
Value Chain
Chain

Year
Year of
of Impact
Impact
>3
>3

Horizon
Horizon 33
New
New business
business

010628_Strategy_PinkRoc.ppt | MADE

Compose, Distribute then Print


Output Management

SAP

SQL

22

010628_Strategy_PinkRoc.ppt | MADE

PRISMAnet Portability
Output Management

IBM AIX
IBM AIX

Sun
Sun
SunOS & Solaris
SunOS & Solaris

Alpha UNIX
Alpha UNIX

HP-UX
HP-UX
Windows/NT 4.0
Windows/NT 4.0

DEC
DEC
ULTRIX
ULTRIX
Siemens
Siemens
Reliant UNIX
Reliant UNIX

BULL AIX
BULL AIX

PrimePower
PrimePower
UNISYS UNIX
UNISYS UNIX
Fujitsu-ICL
Fujitsu-ICL
DRS/NX
DRS/NX

22

SCO
SCO
UnixWare
UnixWare

SCO
SCO
Open Server
Open Server

SGI IRIX
SGI IRIX

010628_Strategy_PinkRoc.ppt | MADE

Single point of management


Output Management

22

010628_Strategy_PinkRoc.ppt | MADE

PRISMAnet Partners
Output Management

OEM

BULL Worldwide

Fujitsu Siemens Computers

Xeikon

VAR/ISV/System

Integrators

22

Detec / Germany

SysOpen / Finland

010628_Strategy_PinkRoc.ppt | MADE

Current position OMS / DMS market

E-Mail
FAX
SCAN
Legend

DMS business field


SBU PPS & ODT
Partner Programm

Web
Business Process
Management

Fax
Document
Production

ERP

Document
Capture

Document
Generation

Output Management / DMS

DMS
products & activity areas

Information Data Base

ERP
Legacy
CI

Data
Base

Document
Archive

Print & Mail

Print Archive

Archive
Storage

COLD
CI
NCI

Integrating Third
Party Components

Repository Application Management


22

010628_Strategy_PinkRoc.ppt | MADE

E-mail

DMS Market
Total market values 2000
Software

Annual Market
Growth
Rate (CAGR)

Full colour Market:


Size: Euro 2.4b
Growth Rate: +24%

25%
Services

Hardware

20%

PoD b&w Market:


Size: Euro 3.7b
Growth Rate: +11%

15%

Maintenan

DMS Market
by Revenue Category
Size: Euro 22.7b
Growth Rate: +25%

10%
Midrange Market:
Size: Euro 2.4b
5%
Growth Rate: +5%
0%
5.0b

10.0b

15.0b

20.0b

25.0b

EPP Market:
Size: Euro 2.8b
Growth Rate: +2%

22

010628_Strategy_PinkRoc.ppt | MADE

Market
Value

Daily News Network


DNN

Enabling the newspaper industry to capitalise

on international markets!
Publisher
Publisher
Publisher

International
Data
Distributor (IDD)
IDD)

Publisher
Publisher

Print Site 2

Print Site 1

Print Site 3

"On-line" news value


Reduce distribution costs
Reduce wastage by POD
22

Print Site 4
Print Site 5
010628_Strategy_PinkRoc.ppt | MADE

Value Chain
DNN
Current value chain
Publisher
Printer
Content

owner
Prints

International
Distributor
Collects

from printer
and ships

Local
Distributor
Consolida-

tes titles and


ships

POS
Mail etc.
Delivery to

customer

Digital value chain


Publisher
Content

owner

22

International
Data Distrib.
Receives

and distributes data

Printer/Local
Distributor
Prints
Ships

POS
Mail etc.
Delivery to

customer

010628_Strategy_PinkRoc.ppt | MADE

Putting ambition into practice


DNN

"London Digital" Print Centre


Swiss national newspaper

Neue Zuricher Zeitung


Danish daily financial paper Borsen
Oc Demandstream 8090;

400 copies per hour


Production Start May 2001

Worlds First!
23

010628_Strategy_PinkRoc.ppt | MADE

Agenda

Oc profile
Market Trends
Corporate Strategy
PPS Strategy
DPS Strategy
Conclusions

23

010628_Strategy_PinkRoc.ppt | MADE

DPS Strategic Position


Capitalise on new HV/VHV products

and colour
Annual growth in software and

services > 80%


Realisation of Document Services

Architecture

23

010628_Strategy_PinkRoc.ppt | MADE

DPS Software Development Plan


Oc DSA
DMS
Intelligent Access
Document Generation
Transformation

Output Management

11

Horizon
Horizon 11
Target
Target processes
processes

23

2-3
2-3

Horizon
Horizon 22
Value
Value Chain
Chain

Year
Year of
of Impact
Impact
>3
>3

Horizon
Horizon 33
New
New business
business

010628_Strategy_PinkRoc.ppt | MADE

Essential Document Services


2001

Output Services

Printing & Finishing

Business Document Generation

Output Management

Transformation

Document Management

2003

Services

Intelligent Document Access

Document Management

Archiving
2005

Information Services

23

Information Brokerage

Data Mining

010628_Strategy_PinkRoc.ppt | MADE

The new way of working

Work at anyplace
Easy access to documents
Easy access to applications
Easy access to facilities

23

010628_Strategy_PinkRoc.ppt | MADE

Virtual Global Companies


LAN/WAN

External Information
Remote Office

Legacy & ERP systems


Office facilities

Partner's
System

Employees

The Internet
Customers

Central facilities
External
Service Provider

Company Databases
Mobile User

external
23

internal

010628_Strategy_PinkRoc.ppt | MADE

Our Software Development Basics


Easy-to-use Access Points to get

personalized document services


One "look-and-feel"
Web-technologies are "enabling"
Printing based on single client
Single point of administration
One architecture

Foundation for E-business models

Based on market standards (billing,


security etc.)

Modular and scalable


Open system interfaces

23

010628_Strategy_PinkRoc.ppt | MADE

The Corporate Enterprise

BackBack-office
Domain
ERP / Legacy
Systems

EDP

DPC

ICTICTSupport
Domain

FrontFront-office
Domain

External /
Customer
Domain

23

Mobile

E-mail

Web / Archive

Hardcopy

010628_Strategy_PinkRoc.ppt | MADE

Oc Document Services Architecture


Enterprise wide
Auto-Production
SAP,
ERP

Dbase,
Legacy

Business Doc.
Generation
(Formscape,
VarE-Docs)

Output
Server
Com.cial Doc.
(Oc
PRISMAnet/flow
Production
Oc
Com Works)
(Oc Doc
Works)

Job Printer/
External Facilities
Oc Doc
Services
Access Client

Internet

End User:
Access
Oc Doc
Services
Access Client

Output
Server

(Oc Intra Logic /


single driver)

(Oc Office Exec)

MIS:
Management

Output
Server

Business
(Oc PRISMAnet/flow
Data Document Output Oc Com Works)
mining generation Mngmt
Transform
Services
Doc.
Mngmt

Oc Doc.
Services
(WEB)Server

Print
Services

Intelligent
doc Access

Central Doc.
Production
(Oc Doc Works)

LAN/WAN

Inform.
Archiving
Brokerage

(Oc Intra Logic /


single driver)

Central Manned
Production
End User:
Access

23

010628_Strategy_PinkRoc.ppt | MADE

24

010628_Strategy_PinkRoc.ppt | MADE

24

010628_Strategy_PinkRoc.ppt | MADE

24

010628_Strategy_PinkRoc.ppt | MADE

Oc VarE-Docs overview
Document
Document
Designers
Designers

Document
Document
Users
Users

Office
Requests
Document
Usage

Business
Systems &
Databases

XML

Document
Creation

Extended
Extended
BSI
BSI
BSI
BSI
Business
Systems
Interface

XML

Document
Document
Production
Production
Engine
Engine
Document
Assembly

Document
Delivery

Control
Control
Engine
Engine

VarE-Docs
24

VarEVarE-Docs
Management

Data Output

XML

Delivery
Delivery
Engine
Engine

Business
Data
Business
Business
Data
Data

Business
Data

Data
Data
Dictionary
Dictionary
Repository
Repository

Basic
Printing & Faxing

E-Commerce
Web, WAP/ EE-Mail, SMS

Job
Job
Repository
Repository
Extended Output
Management & Reproduction

010628_Strategy_PinkRoc.ppt | MADE

Typical VarE-Docs Documents


Contracts
Proposals
Mailings
Letters
Statements
Agreements
Policy statements
Notices
Correspondence
Simple Invoices
SLAs/PLAs
Etc.
24

010628_Strategy_PinkRoc.ppt | MADE

24

010628_Strategy_PinkRoc.ppt | MADE

24

010628_Strategy_PinkRoc.ppt | MADE

24

010628_Strategy_PinkRoc.ppt | MADE

24

010628_Strategy_PinkRoc.ppt | MADE

Agenda

Oc profile
Market Trends
Corporate Strategy
PPS Strategy
DPS Strategy
Conclusions

24

010628_Strategy_PinkRoc.ppt | MADE

Oc's Document Services Architecture


Customer Environment
Printer Drivers

Engines

Oc Print Portal

Transformation

Access Points

25

Services Oc Document

Services Portal

010628_Strategy_PinkRoc.ppt | MADE

Oc Today

Oc is presenting a different face to


the world. It continues to build
machines but its focus has shifted
to being a solutions provider.

Dataquest
25
1

010628_Strategy_PinkRoc.ppt | MADE

Delivering the Difference

End
25

010628_Strategy_PinkRoc.ppt | MADE

Oc Software Strategy 2001-2004


Ir.
Ir. Marwin Dekkers MBA
Strategic Planner DPS
25

010628_Strategy_PinkRoc.ppt | MADE

Agenda

Oc profile
Market Trends
Corporate Strategy
PPS Strategy
DPS Strategy
Conclusions

25

010628_Strategy_PinkRoc.ppt | MADE

Ocs Mission

Oc enables people to share


information by offering products and
services for the reproduction,
distribution and management of
documents.

25

010628_Strategy_PinkRoc.ppt | MADE

Results 2000
Euro Million

2000

Revenues
%
Gross Margin

3,224

+ 14

1,349

+ 11 %

Operating Income

282

+ 14 %

Net Income

152

+ 15 %

Net income per share


%

1.76

+ 14

25

010628_Strategy_PinkRoc.ppt | MADE

The international Oc Organization


Employees

Worldwide

By function
22,250

R&D

1,900

The Netherlands

4,000

Sales & Services

15,000

USA

8,000

3,400

Germany

3,400

Manufacturing &
Logistics

Accounting + Other 1,950

Own operating companies in more than 30 countries

25

010628_Strategy_PinkRoc.ppt | MADE

Regions

USA 40%
Europe 53%

ROW 7%
25

010628_Strategy_PinkRoc.ppt | MADE

Strategic Business Units &


Business Groups
Wide Format Printing Systems (28%)

Technical Documentation Systems

Display Graphics

Document Printing Systems

Office Printing (incl. FM)

Network Printing Solutions

Production Printing Systems

25

Electronic Printing

Printing on Demand & Publishing

(48%)

(24%)

010628_Strategy_PinkRoc.ppt | MADE

Strategic Objectives 2001 - 2004


Strengthening top three position

in all strategic market segments

Wide Format Printing incl. Display Graphics

High Volume Electronic Printing

Digital Printing on Demand

High Volume Office Document Printing

Being recognised as leading provider

of integrated document solutions

26

010628_Strategy_PinkRoc.ppt | MADE

Services & Software targets


2001

2004

Hardware

40%

20%

Services & Software

60%

80%

40%

60%

80%

20%

2000
Services & Software

2001

Hardware
26

010628_Strategy_PinkRoc.ppt | MADE

Agenda

Oc profile
Market Trends
Corporate Strategy
PPS Strategy
DPS Strategy
Conclusions

26

010628_Strategy_PinkRoc.ppt | MADE

Key Trends - Document &


Communication Technologies

The Integration problem for customers typically


extends beyond the scope of the document
technology systems and must incorporate
legacy mainframe/database and client/server
business applications as well as corporate
Intranets, Internet and other communication
infrastructures.
Source:
Source: Gartner
Gartner Group
Group

26
3

010628_Strategy_PinkRoc.ppt | MADE

Oc Focus and Revenue Stream

Business
Services $
$$
Software $

$$$$
$
$
$
$$
s/
r
e
t
n
i
/ Pr
s
r
e
i
Co p
ner s
n
a
c
S
ent
m
p
i
equ
g
n
i
h
Finis

26
4

010628_Strategy_PinkRoc.ppt | MADE

Value paradox

Business Services +
Application Software

Hardware

26

010628_Strategy_PinkRoc.ppt | MADE

Forecasted growth rates


Size in billion 1)
EUR 2000

CAGR 2000-2003

IT consulting

18%

"Customised" software 2)

15%

Implementation 3)

110

12%

Outsourcing 4)

20
26%

Service and support

11%

Adv. applications 5)
Copying and printing
products

40

20%

10
25
15
40

5%

1) Western Europe and US


2) Development, integration and deployment of SW - (small overlap with
implementation)
3) Education and training
4) Document outsourcing
5) Output and document management software

26

010628_Strategy_PinkRoc.ppt | MADE

Document processing market trends


Shift from copying towards b/w and color printing of

office documents
Growing demand for web-enabled document

solutions; access anywhere, anytime


Strong replacement of analogue documents by digital

versions: manuals - billings - drawings


Multi-channel distribution solutions
Strong growth in capturing, document management

and archiving
Stabilising volume in transaction printing, increasing

applications in direct marketing and variable business


document generation
Concentration on core business in almost all

industries accelerates the growth in outsourcing


26

010628_Strategy_PinkRoc.ppt | MADE

A new economy eternity


SMS
06 98 694 345

workers@oce.wo

http://wap.oce.com

+3177 359 2827


customer@company.com
WAP
26

010628_Strategy_PinkRoc.ppt | MADE

Agenda

Oc profile
Market Trends
Corporate Strategy
PPS Strategy
DPS Strategy
Conclusions

26

010628_Strategy_PinkRoc.ppt | MADE

Oc in the information food chain

Enterprise
Software
SAP
Design
Intergraph

Integration
PinkRoccade
Cap Gemini

Company
ABC

Office
Automation
Microsoft
Novell
Computer
Hardware
IBM
DELL

27

Software
Hardware

Project
Mgt

Finance

Business
Services

Document
Solutions

Oc
Facility
Services

010628_Strategy_PinkRoc.ppt | MADE

Competitive Value
Professional hardware
Professional software
Professional services

Hardware

Services

27

Software

010628_Strategy_PinkRoc.ppt | MADE

Profit margins represent value


Hardware only
Hardware & Software
Hardware, Software &

Low

Services

40%

27

>50%

010628_Strategy_PinkRoc.ppt | MADE

Top Hardware
Manufacturer
Professional
Document
Systems
Top 3 player in all markets
Number 1 in TDS:

monochrome and colour


Top 2 in Display Graphics
Maintain lead in EPP
Top 3 in P&P
Top 3 in productive DPS

27

010628_Strategy_PinkRoc.ppt | MADE

Oc's Key Competitive


Factors
Professional
Document Systems
Ease-of-Use
Highest Quality
Highest Reliability
Highest Productivity

27

010628_Strategy_PinkRoc.ppt | MADE

Hardware
Black and White
Oc DPS400

27

010628_Strategy_PinkRoc.ppt | MADE

Hardware
Black and White
Oc OPS100 Family

27

010628_Strategy_PinkRoc.ppt | MADE

Hardware
Colour
Oc CPS700

27

010628_Strategy_PinkRoc.ppt | MADE

Software Development Investments


800 ICT product developers in R&D

Groupware Technologies Clevenland / Boise

Oc Software Laboratories Namur (Siemens-Nixdorf)

Oc Document Technologies Konstanz


(CGK Siemens-Nixdorf)

Software houses

HQ JV Oc-Real Business Solutions

Access to 1700 European certified software engineers for


development and professional business services

27

Strategic Partnerships per OPCO


010628_Strategy_PinkRoc.ppt | MADE

Business Services

15,000 Professional Service

Employees
450 Professional Consultancy

& System Integration


One global "Oc Solutions

Delivery Process"

27

010628_Strategy_PinkRoc.ppt | MADE

Solution Delivery Process


Professional phased approach

to reach planned results


Reducing complexity and controlling

customisation

Bron: Financile Telegraaf 15-06-2001

28

010628_Strategy_PinkRoc.ppt | MADE

Oc IT goals
We deliver unique value..

Druckdaten

28

&
s
n
o
i
t
u
l
n
o
i
s
n
d
o
i
e
t
z
a
i
r
t
c
g
s
u
e
r
t
d
e
n
i
o
m
r
l
o
p
a
t
n
s
u
c
80% ofessio
r
u
o
f
r
o
p
t
n
%
e
20
m
n
o
r
i
v
n
e
T
I

010628_Strategy_PinkRoc.ppt | MADE

Agenda

Oc profile
Market Trends
Corporate Strategy
PPS Strategy
DPS Strategy
Conclusions

28

010628_Strategy_PinkRoc.ppt | MADE

PPS Strategic Position


EPP fanfold market/technology

leadership
Profitable market
Building P&P business
Cut sheet essential for P&P

28

010628_Strategy_PinkRoc.ppt | MADE

PPS Software Development Plan


Oc DNN
EBPP
Output Management
DMS
Bookstore

11

Horizon
Horizon 11
Target
Target processes
processes

28

2-3
2-3

Horizon
Horizon 22
Value
Value Chain
Chain

Year
Year of
of Impact
Impact
>3
>3

Horizon
Horizon 33
New
New business
business

010628_Strategy_PinkRoc.ppt | MADE

Compose, Distribute then Print


Output Management

SAP

SQL

28

010628_Strategy_PinkRoc.ppt | MADE

PRISMAnet Portability
Output Management

IBM AIX
IBM AIX

Sun
Sun
SunOS & Solaris
SunOS & Solaris

Alpha UNIX
Alpha UNIX

HP-UX
HP-UX
Windows/NT 4.0
Windows/NT 4.0

DEC
DEC
ULTRIX
ULTRIX
Siemens
Siemens
Reliant UNIX
Reliant UNIX

BULL AIX
BULL AIX

PrimePower
PrimePower
UNISYS UNIX
UNISYS UNIX
Fujitsu-ICL
Fujitsu-ICL
DRS/NX
DRS/NX

28

SCO
SCO
UnixWare
UnixWare

SCO
SCO
Open Server
Open Server

SGI IRIX
SGI IRIX

010628_Strategy_PinkRoc.ppt | MADE

Single point of management


Output Management

28

010628_Strategy_PinkRoc.ppt | MADE

PRISMAnet Partners
Output Management

OEM

BULL Worldwide

Fujitsu Siemens Computers

Xeikon

VAR/ISV/System

Integrators

28

Detec / Germany

SysOpen / Finland

010628_Strategy_PinkRoc.ppt | MADE

Current position OMS / DMS market

E-Mail
FAX
SCAN
Legend

DMS business field


SBU PPS & ODT
Partner Programm

Web
Business Process
Management

Fax
Document
Production

ERP

Document
Capture

Document
Generation

Output Management / DMS

DMS
products & activity areas

Information Data Base

ERP
Legacy
CI

Data
Base

Document
Archive

Print & Mail

Print Archive

Archive
Storage

COLD
CI
NCI

Integrating Third
Party Components

Repository Application Management


28

010628_Strategy_PinkRoc.ppt | MADE

E-mail

DMS Market
Total market values 2000
Software

Annual Market
Growth
Rate (CAGR)

Full colour Market:


Size: Euro 2.4b
Growth Rate: +24%

25%
Services

Hardware

20%

PoD b&w Market:


Size: Euro 3.7b
Growth Rate: +11%

15%

Maintenan

DMS Market
by Revenue Category
Size: Euro 22.7b
Growth Rate: +25%

10%
Midrange Market:
Size: Euro 2.4b
5%
Growth Rate: +5%
0%
5.0b

10.0b

15.0b

20.0b

25.0b

EPP Market:
Size: Euro 2.8b
Growth Rate: +2%

29

010628_Strategy_PinkRoc.ppt | MADE

Market
Value

Daily News Network


DNN

Enabling the newspaper industry to capitalise

on international markets!
Publisher
Publisher
Publisher

International
Data
Distributor (IDD)
IDD)

Publisher
Publisher

Print Site 2

Print Site 1

Print Site 3

"On-line" news value


Reduce distribution costs
Reduce wastage by POD
29

Print Site 4
Print Site 5
010628_Strategy_PinkRoc.ppt | MADE

Value Chain
DNN
Current value chain
Publisher
Printer
Content

owner
Prints

International
Distributor
Collects

from printer
and ships

Local
Distributor
Consolida-

tes titles and


ships

POS
Mail etc.
Delivery to

customer

Digital value chain


Publisher
Content

owner

29

International
Data Distrib.
Receives

and distributes data

Printer/Local
Distributor
Prints
Ships

POS
Mail etc.
Delivery to

customer

010628_Strategy_PinkRoc.ppt | MADE

Putting ambition into practice


DNN

"London Digital" Print Centre


Swiss national newspaper

Neue Zuricher Zeitung


Danish daily financial paper Borsen
Oc Demandstream 8090;

400 copies per hour


Production Start May 2001

Worlds First!
29

010628_Strategy_PinkRoc.ppt | MADE

Agenda

Oc profile
Market Trends
Corporate Strategy
PPS Strategy
DPS Strategy
Conclusions

29

010628_Strategy_PinkRoc.ppt | MADE

DPS Strategic Position


Capitalise on new HV/VHV products

and colour
Annual growth in software and

services > 80%


Realisation of Document Services

Architecture

29

010628_Strategy_PinkRoc.ppt | MADE

DPS Software Development Plan


Oc DSA
DMS
Intelligent Access
Document Generation
Transformation

Output Management

11

Horizon
Horizon 11
Target
Target processes
processes

29

2-3
2-3

Horizon
Horizon 22
Value
Value Chain
Chain

Year
Year of
of Impact
Impact
>3
>3

Horizon
Horizon 33
New
New business
business

010628_Strategy_PinkRoc.ppt | MADE

Essential Document Services


2001

Output Services

Printing & Finishing

Business Document Generation

Output Management

Transformation

Document Management

2003

Services

Intelligent Document Access

Document Management

Archiving
2005

Information Services

29

Information Brokerage

Data Mining

010628_Strategy_PinkRoc.ppt | MADE

The new way of working

Work at anyplace
Easy access to documents
Easy access to applications
Easy access to facilities

29

010628_Strategy_PinkRoc.ppt | MADE

Virtual Global Companies


LAN/WAN

External Information
Remote Office

Legacy & ERP systems


Office facilities

Partner's
System

Employees

The Internet
Customers

Central facilities
External
Service Provider

Company Databases
Mobile User

external
29

internal

010628_Strategy_PinkRoc.ppt | MADE

Our Software Development Basics


Easy-to-use Access Points to get

personalized document services


One "look-and-feel"
Web-technologies are "enabling"
Printing based on single client
Single point of administration
One architecture

Foundation for E-business models

Based on market standards (billing,


security etc.)

Modular and scalable


Open system interfaces

30

010628_Strategy_PinkRoc.ppt | MADE

The Corporate Enterprise

BackBack-office
Domain
ERP / Legacy
Systems

EDP

DPC

ICTICTSupport
Domain

FrontFront-office
Domain

External /
Customer
Domain

30

Mobile

E-mail

Web / Archive

Hardcopy

010628_Strategy_PinkRoc.ppt | MADE

Oc Document Services Architecture


Enterprise wide
Auto-Production
SAP,
ERP

Dbase,
Legacy

Business Doc.
Generation
(Formscape,
VarE-Docs)

Output
Server
Com.cial Doc.
(Oc
PRISMAnet/flow
Production
Oc
Com Works)
(Oc Doc
Works)

Job Printer/
External Facilities
Oc Doc
Services
Access Client

Internet

End User:
Access
Oc Doc
Services
Access Client

Output
Server

(Oc Intra Logic /


single driver)

(Oc Office Exec)

MIS:
Management

Output
Server

Business
(Oc PRISMAnet/flow
Data Document Output Oc Com Works)
mining generation Mngmt
Transform
Services
Doc.
Mngmt

Oc Doc.
Services
(WEB)Server

Print
Services

Intelligent
doc Access

Central Doc.
Production
(Oc Doc Works)

LAN/WAN

Inform.
Archiving
Brokerage

(Oc Intra Logic /


single driver)

Central Manned
Production
End User:
Access

30

010628_Strategy_PinkRoc.ppt | MADE

30

010628_Strategy_PinkRoc.ppt | MADE

30

010628_Strategy_PinkRoc.ppt | MADE

30

010628_Strategy_PinkRoc.ppt | MADE

Oc VarE-Docs overview
Document
Document
Designers
Designers

Document
Document
Users
Users

Office
Requests
Document
Usage

Business
Systems &
Databases

XML

Document
Creation

Extended
Extended
BSI
BSI
BSI
BSI
Business
Systems
Interface

XML

Document
Document
Production
Production
Engine
Engine
Document
Assembly

Document
Delivery

Control
Control
Engine
Engine

VarE-Docs
30

VarEVarE-Docs
Management

Data Output

XML

Delivery
Delivery
Engine
Engine

Business
Data
Business
Business
Data
Data

Business
Data

Data
Data
Dictionary
Dictionary
Repository
Repository

Basic
Printing & Faxing

E-Commerce
Web, WAP/ EE-Mail, SMS

Job
Job
Repository
Repository
Extended Output
Management & Reproduction

010628_Strategy_PinkRoc.ppt | MADE

Typical VarE-Docs Documents


Contracts
Proposals
Mailings
Letters
Statements
Agreements
Policy statements
Notices
Correspondence
Simple Invoices
SLAs/PLAs
Etc.
30

010628_Strategy_PinkRoc.ppt | MADE

30

010628_Strategy_PinkRoc.ppt | MADE

30

010628_Strategy_PinkRoc.ppt | MADE

31

010628_Strategy_PinkRoc.ppt | MADE

31

010628_Strategy_PinkRoc.ppt | MADE

Agenda

Oc profile
Market Trends
Corporate Strategy
PPS Strategy
DPS Strategy
Conclusions

31

010628_Strategy_PinkRoc.ppt | MADE

Oc's Document Services Architecture


Customer Environment
Printer Drivers

Engines

Oc Print Portal

Transformation

Access Points

31

Services Oc Document

Services Portal

010628_Strategy_PinkRoc.ppt | MADE

Oc Today

Oc is presenting a different face to


the world. It continues to build
machines but its focus has shifted
to being a solutions provider.

Dataquest
31
4

010628_Strategy_PinkRoc.ppt | MADE

Delivering the Difference

End
31

010628_Strategy_PinkRoc.ppt | MADE

Oc Software Strategy 2001-2004


Ir.
Ir. Marwin Dekkers MBA
Strategic Planner DPS
31

010628_Strategy_PinkRoc.ppt | MADE

Agenda

Oc profile
Market Trends
Corporate Strategy
PPS Strategy
DPS Strategy
Conclusions

31

010628_Strategy_PinkRoc.ppt | MADE

Ocs Mission

Oc enables people to share


information by offering products and
services for the reproduction,
distribution and management of
documents.

31

010628_Strategy_PinkRoc.ppt | MADE

Results 2000
Euro Million

2000

Revenues
%
Gross Margin

3,224

+ 14

1,349

+ 11 %

Operating Income

282

+ 14 %

Net Income

152

+ 15 %

Net income per share


%

1.76

+ 14

31

010628_Strategy_PinkRoc.ppt | MADE

The international Oc Organization


Employees

Worldwide

By function
22,250

R&D

1,900

The Netherlands

4,000

Sales & Services

15,000

USA

8,000

3,400

Germany

3,400

Manufacturing &
Logistics

Accounting + Other 1,950

Own operating companies in more than 30 countries

32

010628_Strategy_PinkRoc.ppt | MADE

Regions

USA 40%
Europe 53%

ROW 7%
32

010628_Strategy_PinkRoc.ppt | MADE

Strategic Business Units &


Business Groups
Wide Format Printing Systems (28%)

Technical Documentation Systems

Display Graphics

Document Printing Systems

Office Printing (incl. FM)

Network Printing Solutions

Production Printing Systems

32

Electronic Printing

Printing on Demand & Publishing

(48%)

(24%)

010628_Strategy_PinkRoc.ppt | MADE

Strategic Objectives 2001 - 2004


Strengthening top three position

in all strategic market segments

Wide Format Printing incl. Display Graphics

High Volume Electronic Printing

Digital Printing on Demand

High Volume Office Document Printing

Being recognised as leading provider

of integrated document solutions

32

010628_Strategy_PinkRoc.ppt | MADE

Services & Software targets


2001

2004

Hardware

40%

20%

Services & Software

60%

80%

40%

60%

80%

20%

2000
Services & Software

2001

Hardware
32

010628_Strategy_PinkRoc.ppt | MADE

Agenda

Oc profile
Market Trends
Corporate Strategy
PPS Strategy
DPS Strategy
Conclusions

32

010628_Strategy_PinkRoc.ppt | MADE

Key Trends - Document &


Communication Technologies

The Integration problem for customers typically


extends beyond the scope of the document
technology systems and must incorporate
legacy mainframe/database and client/server
business applications as well as corporate
Intranets, Internet and other communication
infrastructures.
Source:
Source: Gartner
Gartner Group
Group

32
6

010628_Strategy_PinkRoc.ppt | MADE

Oc Focus and Revenue Stream

Business
Services $
$$
Software $

$$$$
$
$
$
$$
s/
r
e
t
n
i
/ Pr
s
r
e
i
Co p
ner s
n
a
c
S
ent
m
p
i
equ
g
n
i
h
Finis

32
7

010628_Strategy_PinkRoc.ppt | MADE

Value paradox

Business Services +
Application Software

Hardware

32

010628_Strategy_PinkRoc.ppt | MADE

Forecasted growth rates


Size in billion 1)
EUR 2000

CAGR 2000-2003

IT consulting

18%

"Customised" software 2)

15%

Implementation 3)

110

12%

Outsourcing 4)

20
26%

Service and support

11%

Adv. applications 5)
Copying and printing
products

40

20%

10
25
15
40

5%

1) Western Europe and US


2) Development, integration and deployment of SW - (small overlap with
implementation)
3) Education and training
4) Document outsourcing
5) Output and document management software

32

010628_Strategy_PinkRoc.ppt | MADE

Document processing market trends


Shift from copying towards b/w and color printing of

office documents
Growing demand for web-enabled document

solutions; access anywhere, anytime


Strong replacement of analogue documents by digital

versions: manuals - billings - drawings


Multi-channel distribution solutions
Strong growth in capturing, document management

and archiving
Stabilising volume in transaction printing, increasing

applications in direct marketing and variable business


document generation
Concentration on core business in almost all

industries accelerates the growth in outsourcing


33

010628_Strategy_PinkRoc.ppt | MADE

A new economy eternity


SMS
06 98 694 345

workers@oce.wo

http://wap.oce.com

+3177 359 2827


customer@company.com
WAP
33

010628_Strategy_PinkRoc.ppt | MADE

Agenda

Oc profile
Market Trends
Corporate Strategy
PPS Strategy
DPS Strategy
Conclusions

33

010628_Strategy_PinkRoc.ppt | MADE

Oc in the information food chain

Enterprise
Software
SAP
Design
Intergraph

Integration
PinkRoccade
Cap Gemini

Company
ABC

Office
Automation
Microsoft
Novell
Computer
Hardware
IBM
DELL

33

Software
Hardware

Project
Mgt

Finance

Business
Services

Document
Solutions

Oc
Facility
Services

010628_Strategy_PinkRoc.ppt | MADE

Competitive Value
Professional hardware
Professional software
Professional services

Hardware

Services

33

Software

010628_Strategy_PinkRoc.ppt | MADE

Profit margins represent value


Hardware only
Hardware & Software
Hardware, Software &

Low

Services

40%

33

>50%

010628_Strategy_PinkRoc.ppt | MADE

Top Hardware
Manufacturer
Professional
Document
Systems
Top 3 player in all markets
Number 1 in TDS:

monochrome and colour


Top 2 in Display Graphics
Maintain lead in EPP
Top 3 in P&P
Top 3 in productive DPS

33

010628_Strategy_PinkRoc.ppt | MADE

Oc's Key Competitive


Factors
Professional
Document Systems
Ease-of-Use
Highest Quality
Highest Reliability
Highest Productivity

33

010628_Strategy_PinkRoc.ppt | MADE

Hardware
Black and White
Oc DPS400

33

010628_Strategy_PinkRoc.ppt | MADE

Hardware
Black and White
Oc OPS100 Family

33

010628_Strategy_PinkRoc.ppt | MADE

Hardware
Colour
Oc CPS700

34

010628_Strategy_PinkRoc.ppt | MADE

Software Development Investments


800 ICT product developers in R&D

Groupware Technologies Clevenland / Boise

Oc Software Laboratories Namur (Siemens-Nixdorf)

Oc Document Technologies Konstanz


(CGK Siemens-Nixdorf)

Software houses

HQ JV Oc-Real Business Solutions

Access to 1700 European certified software engineers for


development and professional business services

34

Strategic Partnerships per OPCO


010628_Strategy_PinkRoc.ppt | MADE

Business Services

15,000 Professional Service

Employees
450 Professional Consultancy

& System Integration


One global "Oc Solutions

Delivery Process"

34

010628_Strategy_PinkRoc.ppt | MADE

Solution Delivery Process


Professional phased approach

to reach planned results


Reducing complexity and controlling

customisation

Bron: Financile Telegraaf 15-06-2001

34

010628_Strategy_PinkRoc.ppt | MADE

Oc IT goals
We deliver unique value..

Druckdaten

34

&
s
n
o
i
t
u
l
n
o
i
s
n
d
o
i
e
t
z
a
i
r
t
c
g
s
u
e
r
t
d
e
n
i
o
m
r
l
o
p
a
t
n
s
u
c
80% ofessio
r
u
o
f
r
o
p
t
n
%
e
20
m
n
o
r
i
v
n
e
T
I

010628_Strategy_PinkRoc.ppt | MADE

Agenda

Oc profile
Market Trends
Corporate Strategy
PPS Strategy
DPS Strategy
Conclusions

34

010628_Strategy_PinkRoc.ppt | MADE

PPS Strategic Position


EPP fanfold market/technology

leadership
Profitable market
Building P&P business
Cut sheet essential for P&P

34

010628_Strategy_PinkRoc.ppt | MADE

PPS Software Development Plan


Oc DNN
EBPP
Output Management
DMS
Bookstore

11

Horizon
Horizon 11
Target
Target processes
processes

34

2-3
2-3

Horizon
Horizon 22
Value
Value Chain
Chain

Year
Year of
of Impact
Impact
>3
>3

Horizon
Horizon 33
New
New business
business

010628_Strategy_PinkRoc.ppt | MADE

Compose, Distribute then Print


Output Management

SAP

SQL

34

010628_Strategy_PinkRoc.ppt | MADE

PRISMAnet Portability
Output Management

IBM AIX
IBM AIX

Sun
Sun
SunOS & Solaris
SunOS & Solaris

Alpha UNIX
Alpha UNIX

HP-UX
HP-UX
Windows/NT 4.0
Windows/NT 4.0

DEC
DEC
ULTRIX
ULTRIX
Siemens
Siemens
Reliant UNIX
Reliant UNIX

BULL AIX
BULL AIX

PrimePower
PrimePower
UNISYS UNIX
UNISYS UNIX
Fujitsu-ICL
Fujitsu-ICL
DRS/NX
DRS/NX

34

SCO
SCO
UnixWare
UnixWare

SCO
SCO
Open Server
Open Server

SGI IRIX
SGI IRIX

010628_Strategy_PinkRoc.ppt | MADE

Single point of management


Output Management

35

010628_Strategy_PinkRoc.ppt | MADE

PRISMAnet Partners
Output Management

OEM

BULL Worldwide

Fujitsu Siemens Computers

Xeikon

VAR/ISV/System

Integrators

35

Detec / Germany

SysOpen / Finland

010628_Strategy_PinkRoc.ppt | MADE

Current position OMS / DMS market

E-Mail
FAX
SCAN
Legend

DMS business field


SBU PPS & ODT
Partner Programm

Web
Business Process
Management

Fax
Document
Production

ERP

Document
Capture

Document
Generation

Output Management / DMS

DMS
products & activity areas

Information Data Base

ERP
Legacy
CI

Data
Base

Document
Archive

Print & Mail

Print Archive

Archive
Storage

COLD
CI
NCI

Integrating Third
Party Components

Repository Application Management


35

010628_Strategy_PinkRoc.ppt | MADE

E-mail

DMS Market
Total market values 2000
Software

Annual Market
Growth
Rate (CAGR)

Full colour Market:


Size: Euro 2.4b
Growth Rate: +24%

25%
Services

Hardware

20%

PoD b&w Market:


Size: Euro 3.7b
Growth Rate: +11%

15%

Maintenan

DMS Market
by Revenue Category
Size: Euro 22.7b
Growth Rate: +25%

10%
Midrange Market:
Size: Euro 2.4b
5%
Growth Rate: +5%
0%
5.0b

10.0b

15.0b

20.0b

25.0b

EPP Market:
Size: Euro 2.8b
Growth Rate: +2%

35

010628_Strategy_PinkRoc.ppt | MADE

Market
Value

Daily News Network


DNN

Enabling the newspaper industry to capitalise

on international markets!
Publisher
Publisher
Publisher

International
Data
Distributor (IDD)
IDD)

Publisher
Publisher

Print Site 2

Print Site 1

Print Site 3

"On-line" news value


Reduce distribution costs
Reduce wastage by POD
35

Print Site 4
Print Site 5
010628_Strategy_PinkRoc.ppt | MADE

Value Chain
DNN
Current value chain
Publisher
Printer
Content

owner
Prints

International
Distributor
Collects

from printer
and ships

Local
Distributor
Consolida-

tes titles and


ships

POS
Mail etc.
Delivery to

customer

Digital value chain


Publisher
Content

owner

35

International
Data Distrib.
Receives

and distributes data

Printer/Local
Distributor
Prints
Ships

POS
Mail etc.
Delivery to

customer

010628_Strategy_PinkRoc.ppt | MADE

Putting ambition into practice


DNN

"London Digital" Print Centre


Swiss national newspaper

Neue Zuricher Zeitung


Danish daily financial paper Borsen
Oc Demandstream 8090;

400 copies per hour


Production Start May 2001

Worlds First!
35

010628_Strategy_PinkRoc.ppt | MADE

Agenda

Oc profile
Market Trends
Corporate Strategy
PPS Strategy
DPS Strategy
Conclusions

35

010628_Strategy_PinkRoc.ppt | MADE

DPS Strategic Position


Capitalise on new HV/VHV products

and colour
Annual growth in software and

services > 80%


Realisation of Document Services

Architecture

35

010628_Strategy_PinkRoc.ppt | MADE

DPS Software Development Plan


Oc DSA
DMS
Intelligent Access
Document Generation
Transformation

Output Management

11

Horizon
Horizon 11
Target
Target processes
processes

35

2-3
2-3

Horizon
Horizon 22
Value
Value Chain
Chain

Year
Year of
of Impact
Impact
>3
>3

Horizon
Horizon 33
New
New business
business

010628_Strategy_PinkRoc.ppt | MADE

Essential Document Services


2001

Output Services

Printing & Finishing

Business Document Generation

Output Management

Transformation

Document Management

2003

Services

Intelligent Document Access

Document Management

Archiving
2005

Information Services

36

Information Brokerage

Data Mining

010628_Strategy_PinkRoc.ppt | MADE

The new way of working

Work at anyplace
Easy access to documents
Easy access to applications
Easy access to facilities

36

010628_Strategy_PinkRoc.ppt | MADE

Virtual Global Companies


LAN/WAN

External Information
Remote Office

Legacy & ERP systems


Office facilities

Partner's
System

Employees

The Internet
Customers

Central facilities
External
Service Provider

Company Databases
Mobile User

external
36

internal

010628_Strategy_PinkRoc.ppt | MADE

Our Software Development Basics


Easy-to-use Access Points to get

personalized document services


One "look-and-feel"
Web-technologies are "enabling"
Printing based on single client
Single point of administration
One architecture

Foundation for E-business models

Based on market standards (billing,


security etc.)

Modular and scalable


Open system interfaces

36

010628_Strategy_PinkRoc.ppt | MADE

The Corporate Enterprise

BackBack-office
Domain
ERP / Legacy
Systems

EDP

DPC

ICTICTSupport
Domain

FrontFront-office
Domain

External /
Customer
Domain

36

Mobile

E-mail

Web / Archive

Hardcopy

010628_Strategy_PinkRoc.ppt | MADE

Oc Document Services Architecture


Enterprise wide
Auto-Production
SAP,
ERP

Dbase,
Legacy

Business Doc.
Generation
(Formscape,
VarE-Docs)

Output
Server
Com.cial Doc.
(Oc
PRISMAnet/flow
Production
Oc
Com Works)
(Oc Doc
Works)

Job Printer/
External Facilities
Oc Doc
Services
Access Client

Internet

End User:
Access
Oc Doc
Services
Access Client

Output
Server

(Oc Intra Logic /


single driver)

(Oc Office Exec)

MIS:
Management

Output
Server

Business
(Oc PRISMAnet/flow
Data Document Output Oc Com Works)
mining generation Mngmt
Transform
Services
Doc.
Mngmt

Oc Doc.
Services
(WEB)Server

Print
Services

Intelligent
doc Access

Central Doc.
Production
(Oc Doc Works)

LAN/WAN

Inform.
Archiving
Brokerage

(Oc Intra Logic /


single driver)

Central Manned
Production
End User:
Access

36

010628_Strategy_PinkRoc.ppt | MADE

36

010628_Strategy_PinkRoc.ppt | MADE

36

010628_Strategy_PinkRoc.ppt | MADE

36

010628_Strategy_PinkRoc.ppt | MADE

Oc VarE-Docs overview
Document
Document
Designers
Designers

Document
Document
Users
Users

Office
Requests
Document
Usage

Business
Systems &
Databases

XML

Document
Creation

Extended
Extended
BSI
BSI
BSI
BSI
Business
Systems
Interface

XML

Document
Document
Production
Production
Engine
Engine
Document
Assembly

Document
Delivery

Control
Control
Engine
Engine

VarE-Docs
36

VarEVarE-Docs
Management

Data Output

XML

Delivery
Delivery
Engine
Engine

Business
Data
Business
Business
Data
Data

Business
Data

Data
Data
Dictionary
Dictionary
Repository
Repository

Basic
Printing & Faxing

E-Commerce
Web, WAP/ EE-Mail, SMS

Job
Job
Repository
Repository
Extended Output
Management & Reproduction

010628_Strategy_PinkRoc.ppt | MADE

Typical VarE-Docs Documents


Contracts
Proposals
Mailings
Letters
Statements
Agreements
Policy statements
Notices
Correspondence
Simple Invoices
SLAs/PLAs
Etc.
37

010628_Strategy_PinkRoc.ppt | MADE

37

010628_Strategy_PinkRoc.ppt | MADE

37

010628_Strategy_PinkRoc.ppt | MADE

37

010628_Strategy_PinkRoc.ppt | MADE

37

010628_Strategy_PinkRoc.ppt | MADE

Agenda

Oc profile
Market Trends
Corporate Strategy
PPS Strategy
DPS Strategy
Conclusions

37

010628_Strategy_PinkRoc.ppt | MADE

Oc's Document Services Architecture


Customer Environment
Printer Drivers

Engines

Oc Print Portal

Transformation

Access Points

37

Services Oc Document

Services Portal

010628_Strategy_PinkRoc.ppt | MADE

Oc Today

Oc is presenting a different face to


the world. It continues to build
machines but its focus has shifted
to being a solutions provider.

Dataquest
37
7

010628_Strategy_PinkRoc.ppt | MADE

Delivering the Difference

End
37

010628_Strategy_PinkRoc.ppt | MADE

Oc Software Strategy 2001-2004


Ir.
Ir. Marwin Dekkers MBA
Strategic Planner DPS
37

010628_Strategy_PinkRoc.ppt | MADE

Agenda

Oc profile
Market Trends
Corporate Strategy
PPS Strategy
DPS Strategy
Conclusions

38

010628_Strategy_PinkRoc.ppt | MADE

Ocs Mission

Oc enables people to share


information by offering products and
services for the reproduction,
distribution and management of
documents.

38

010628_Strategy_PinkRoc.ppt | MADE

Results 2000
Euro Million

2000

Revenues
%
Gross Margin

3,224

+ 14

1,349

+ 11 %

Operating Income

282

+ 14 %

Net Income

152

+ 15 %

Net income per share


%

1.76

+ 14

38

010628_Strategy_PinkRoc.ppt | MADE

The international Oc Organization


Employees

Worldwide

By function
22,250

R&D

1,900

The Netherlands

4,000

Sales & Services

15,000

USA

8,000

3,400

Germany

3,400

Manufacturing &
Logistics

Accounting + Other 1,950

Own operating companies in more than 30 countries

38

010628_Strategy_PinkRoc.ppt | MADE

Regions

USA 40%
Europe 53%

ROW 7%
38

010628_Strategy_PinkRoc.ppt | MADE

Strategic Business Units &


Business Groups
Wide Format Printing Systems (28%)

Technical Documentation Systems

Display Graphics

Document Printing Systems

Office Printing (incl. FM)

Network Printing Solutions

Production Printing Systems

38

Electronic Printing

Printing on Demand & Publishing

(48%)

(24%)

010628_Strategy_PinkRoc.ppt | MADE

Strategic Objectives 2001 - 2004


Strengthening top three position

in all strategic market segments

Wide Format Printing incl. Display Graphics

High Volume Electronic Printing

Digital Printing on Demand

High Volume Office Document Printing

Being recognised as leading provider

of integrated document solutions

38

010628_Strategy_PinkRoc.ppt | MADE

Services & Software targets


2001

2004

Hardware

40%

20%

Services & Software

60%

80%

40%

60%

80%

20%

2000
Services & Software

2001

Hardware
38

010628_Strategy_PinkRoc.ppt | MADE

Agenda

Oc profile
Market Trends
Corporate Strategy
PPS Strategy
DPS Strategy
Conclusions

38

010628_Strategy_PinkRoc.ppt | MADE

Key Trends - Document &


Communication Technologies

The Integration problem for customers typically


extends beyond the scope of the document
technology systems and must incorporate
legacy mainframe/database and client/server
business applications as well as corporate
Intranets, Internet and other communication
infrastructures.
Source:
Source: Gartner
Gartner Group
Group

38
9

010628_Strategy_PinkRoc.ppt | MADE

Oc Focus and Revenue Stream

Business
Services $
$$
Software $

$$$$
$
$
$
$$
s/
r
e
t
n
i
/ Pr
s
r
e
i
Co p
ner s
n
a
c
S
ent
m
p
i
equ
g
n
i
h
Finis

39
0

010628_Strategy_PinkRoc.ppt | MADE

Value paradox

Business Services +
Application Software

Hardware

39

010628_Strategy_PinkRoc.ppt | MADE

Forecasted growth rates


Size in billion 1)
EUR 2000

CAGR 2000-2003

IT consulting

18%

"Customised" software 2)

15%

Implementation 3)

110

12%

Outsourcing 4)

20
26%

Service and support

11%

Adv. applications 5)
Copying and printing
products

40

20%

10
25
15
40

5%

1) Western Europe and US


2) Development, integration and deployment of SW - (small overlap with
implementation)
3) Education and training
4) Document outsourcing
5) Output and document management software

39

010628_Strategy_PinkRoc.ppt | MADE

Document processing market trends


Shift from copying towards b/w and color printing of

office documents
Growing demand for web-enabled document

solutions; access anywhere, anytime


Strong replacement of analogue documents by digital

versions: manuals - billings - drawings


Multi-channel distribution solutions
Strong growth in capturing, document management

and archiving
Stabilising volume in transaction printing, increasing

applications in direct marketing and variable business


document generation
Concentration on core business in almost all

industries accelerates the growth in outsourcing


39

010628_Strategy_PinkRoc.ppt | MADE

A new economy eternity


SMS
06 98 694 345

workers@oce.wo

http://wap.oce.com

+3177 359 2827


customer@company.com
WAP
39

010628_Strategy_PinkRoc.ppt | MADE

Agenda

Oc profile
Market Trends
Corporate Strategy
PPS Strategy
DPS Strategy
Conclusions

39

010628_Strategy_PinkRoc.ppt | MADE

Oc in the information food chain

Enterprise
Software
SAP
Design
Intergraph

Integration
PinkRoccade
Cap Gemini

Company
ABC

Office
Automation
Microsoft
Novell
Computer
Hardware
IBM
DELL

39

Software
Hardware

Project
Mgt

Finance

Business
Services

Document
Solutions

Oc
Facility
Services

010628_Strategy_PinkRoc.ppt | MADE

Competitive Value
Professional hardware
Professional software
Professional services

Hardware

Services

39

Software

010628_Strategy_PinkRoc.ppt | MADE

Profit margins represent value


Hardware only
Hardware & Software
Hardware, Software &

Low

Services

40%

39

>50%

010628_Strategy_PinkRoc.ppt | MADE

Top Hardware
Manufacturer
Professional
Document
Systems
Top 3 player in all markets
Number 1 in TDS:

monochrome and colour


Top 2 in Display Graphics
Maintain lead in EPP
Top 3 in P&P
Top 3 in productive DPS

39

010628_Strategy_PinkRoc.ppt | MADE

Oc's Key Competitive


Factors
Professional
Document Systems
Ease-of-Use
Highest Quality
Highest Reliability
Highest Productivity

40

010628_Strategy_PinkRoc.ppt | MADE

Hardware
Black and White
Oc DPS400

40

010628_Strategy_PinkRoc.ppt | MADE

Hardware
Black and White
Oc OPS100 Family

40

010628_Strategy_PinkRoc.ppt | MADE

Hardware
Colour
Oc CPS700

40

010628_Strategy_PinkRoc.ppt | MADE

Software Development Investments


800 ICT product developers in R&D

Groupware Technologies Clevenland / Boise

Oc Software Laboratories Namur (Siemens-Nixdorf)

Oc Document Technologies Konstanz


(CGK Siemens-Nixdorf)

Software houses

HQ JV Oc-Real Business Solutions

Access to 1700 European certified software engineers for


development and professional business services

40

Strategic Partnerships per OPCO


010628_Strategy_PinkRoc.ppt | MADE

Business Services

15,000 Professional Service

Employees
450 Professional Consultancy

& System Integration


One global "Oc Solutions

Delivery Process"

40

010628_Strategy_PinkRoc.ppt | MADE

Solution Delivery Process


Professional phased approach

to reach planned results


Reducing complexity and controlling

customisation

Bron: Financile Telegraaf 15-06-2001

40

010628_Strategy_PinkRoc.ppt | MADE

Oc IT goals
We deliver unique value..

Druckdaten

40

&
s
n
o
i
t
u
l
n
o
i
s
n
d
o
i
e
t
z
a
i
r
t
c
g
s
u
e
r
t
d
e
n
i
o
m
r
l
o
p
a
t
n
s
u
c
80% ofessio
r
u
o
f
r
o
p
t
n
%
e
20
m
n
o
r
i
v
n
e
T
I

010628_Strategy_PinkRoc.ppt | MADE

Agenda

Oc profile
Market Trends
Corporate Strategy
PPS Strategy
DPS Strategy
Conclusions

40

010628_Strategy_PinkRoc.ppt | MADE

PPS Strategic Position


EPP fanfold market/technology

leadership
Profitable market
Building P&P business
Cut sheet essential for P&P

40

010628_Strategy_PinkRoc.ppt | MADE

PPS Software Development Plan


Oc DNN
EBPP
Output Management
DMS
Bookstore

11

Horizon
Horizon 11
Target
Target processes
processes

41

2-3
2-3

Horizon
Horizon 22
Value
Value Chain
Chain

Year
Year of
of Impact
Impact
>3
>3

Horizon
Horizon 33
New
New business
business

010628_Strategy_PinkRoc.ppt | MADE

Compose, Distribute then Print


Output Management

SAP

SQL

41

010628_Strategy_PinkRoc.ppt | MADE

PRISMAnet Portability
Output Management

IBM AIX
IBM AIX

Sun
Sun
SunOS & Solaris
SunOS & Solaris

Alpha UNIX
Alpha UNIX

HP-UX
HP-UX
Windows/NT 4.0
Windows/NT 4.0

DEC
DEC
ULTRIX
ULTRIX
Siemens
Siemens
Reliant UNIX
Reliant UNIX

BULL AIX
BULL AIX

PrimePower
PrimePower
UNISYS UNIX
UNISYS UNIX
Fujitsu-ICL
Fujitsu-ICL
DRS/NX
DRS/NX

41

SCO
SCO
UnixWare
UnixWare

SCO
SCO
Open Server
Open Server

SGI IRIX
SGI IRIX

010628_Strategy_PinkRoc.ppt | MADE

Single point of management


Output Management

41

010628_Strategy_PinkRoc.ppt | MADE

PRISMAnet Partners
Output Management

OEM

BULL Worldwide

Fujitsu Siemens Computers

Xeikon

VAR/ISV/System

Integrators

41

Detec / Germany

SysOpen / Finland

010628_Strategy_PinkRoc.ppt | MADE

Current position OMS / DMS market

E-Mail
FAX
SCAN
Legend

DMS business field


SBU PPS & ODT
Partner Programm

Web
Business Process
Management

Fax
Document
Production

ERP

Document
Capture

Document
Generation

Output Management / DMS

DMS
products & activity areas

Information Data Base

ERP
Legacy
CI

Data
Base

Document
Archive

Print & Mail

Print Archive

Archive
Storage

COLD
CI
NCI

Integrating Third
Party Components

Repository Application Management


41

010628_Strategy_PinkRoc.ppt | MADE

E-mail

DMS Market
Total market values 2000
Software

Annual Market
Growth
Rate (CAGR)

Full colour Market:


Size: Euro 2.4b
Growth Rate: +24%

25%
Services

Hardware

20%

PoD b&w Market:


Size: Euro 3.7b
Growth Rate: +11%

15%

Maintenan

DMS Market
by Revenue Category
Size: Euro 22.7b
Growth Rate: +25%

10%
Midrange Market:
Size: Euro 2.4b
5%
Growth Rate: +5%
0%
5.0b

10.0b

15.0b

20.0b

25.0b

EPP Market:
Size: Euro 2.8b
Growth Rate: +2%

41

010628_Strategy_PinkRoc.ppt | MADE

Market
Value

Daily News Network


DNN

Enabling the newspaper industry to capitalise

on international markets!
Publisher
Publisher
Publisher

International
Data
Distributor (IDD)
IDD)

Publisher
Publisher

Print Site 2

Print Site 1

Print Site 3

"On-line" news value


Reduce distribution costs
Reduce wastage by POD
41

Print Site 4
Print Site 5
010628_Strategy_PinkRoc.ppt | MADE

Value Chain
DNN
Current value chain
Publisher
Printer
Content

owner
Prints

International
Distributor
Collects

from printer
and ships

Local
Distributor
Consolida-

tes titles and


ships

POS
Mail etc.
Delivery to

customer

Digital value chain


Publisher
Content

owner

41

International
Data Distrib.
Receives

and distributes data

Printer/Local
Distributor
Prints
Ships

POS
Mail etc.
Delivery to

customer

010628_Strategy_PinkRoc.ppt | MADE

Putting ambition into practice


DNN

"London Digital" Print Centre


Swiss national newspaper

Neue Zuricher Zeitung


Danish daily financial paper Borsen
Oc Demandstream 8090;

400 copies per hour


Production Start May 2001

Worlds First!
41

010628_Strategy_PinkRoc.ppt | MADE

Agenda

Oc profile
Market Trends
Corporate Strategy
PPS Strategy
DPS Strategy
Conclusions

42

010628_Strategy_PinkRoc.ppt | MADE

DPS Strategic Position


Capitalise on new HV/VHV products

and colour
Annual growth in software and

services > 80%


Realisation of Document Services

Architecture

42

010628_Strategy_PinkRoc.ppt | MADE

DPS Software Development Plan


Oc DSA
DMS
Intelligent Access
Document Generation
Transformation

Output Management

11

Horizon
Horizon 11
Target
Target processes
processes

42

2-3
2-3

Horizon
Horizon 22
Value
Value Chain
Chain

Year
Year of
of Impact
Impact
>3
>3

Horizon
Horizon 33
New
New business
business

010628_Strategy_PinkRoc.ppt | MADE

Essential Document Services


2001

Output Services

Printing & Finishing

Business Document Generation

Output Management

Transformation

Document Management

2003

Services

Intelligent Document Access

Document Management

Archiving
2005

Information Services

42

Information Brokerage

Data Mining

010628_Strategy_PinkRoc.ppt | MADE

The new way of working

Work at anyplace
Easy access to documents
Easy access to applications
Easy access to facilities

42

010628_Strategy_PinkRoc.ppt | MADE

Virtual Global Companies


LAN/WAN

External Information
Remote Office

Legacy & ERP systems


Office facilities

Partner's
System

Employees

The Internet
Customers

Central facilities
External
Service Provider

Company Databases
Mobile User

external
42

internal

010628_Strategy_PinkRoc.ppt | MADE

Our Software Development Basics


Easy-to-use Access Points to get

personalized document services


One "look-and-feel"
Web-technologies are "enabling"
Printing based on single client
Single point of administration
One architecture

Foundation for E-business models

Based on market standards (billing,


security etc.)

Modular and scalable


Open system interfaces

42

010628_Strategy_PinkRoc.ppt | MADE

The Corporate Enterprise

BackBack-office
Domain
ERP / Legacy
Systems

EDP

DPC

ICTICTSupport
Domain

FrontFront-office
Domain

External /
Customer
Domain

42

Mobile

E-mail

Web / Archive

Hardcopy

010628_Strategy_PinkRoc.ppt | MADE

Oc Document Services Architecture


Enterprise wide
Auto-Production
SAP,
ERP

Dbase,
Legacy

Business Doc.
Generation
(Formscape,
VarE-Docs)

Output
Server
Com.cial Doc.
(Oc
PRISMAnet/flow
Production
Oc
Com Works)
(Oc Doc
Works)

Job Printer/
External Facilities
Oc Doc
Services
Access Client

Internet

End User:
Access
Oc Doc
Services
Access Client

Output
Server

(Oc Intra Logic /


single driver)

(Oc Office Exec)

MIS:
Management

Output
Server

Business
(Oc PRISMAnet/flow
Data Document Output Oc Com Works)
mining generation Mngmt
Transform
Services
Doc.
Mngmt

Oc Doc.
Services
(WEB)Server

Print
Services

Intelligent
doc Access

Central Doc.
Production
(Oc Doc Works)

LAN/WAN

Inform.
Archiving
Brokerage

(Oc Intra Logic /


single driver)

Central Manned
Production
End User:
Access

42

010628_Strategy_PinkRoc.ppt | MADE

42

010628_Strategy_PinkRoc.ppt | MADE

43

010628_Strategy_PinkRoc.ppt | MADE

43

010628_Strategy_PinkRoc.ppt | MADE

Oc VarE-Docs overview
Document
Document
Designers
Designers

Document
Document
Users
Users

Office
Requests
Document
Usage

Business
Systems &
Databases

XML

Document
Creation

Extended
Extended
BSI
BSI
BSI
BSI
Business
Systems
Interface

XML

Document
Document
Production
Production
Engine
Engine
Document
Assembly

Document
Delivery

Control
Control
Engine
Engine

VarE-Docs
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VarEVarE-Docs
Management

Data Output

XML

Delivery
Delivery
Engine
Engine

Business
Data
Business
Business
Data
Data

Business
Data

Data
Data
Dictionary
Dictionary
Repository
Repository

Basic
Printing & Faxing

E-Commerce
Web, WAP/ EE-Mail, SMS

Job
Job
Repository
Repository
Extended Output
Management & Reproduction

010628_Strategy_PinkRoc.ppt | MADE

Typical VarE-Docs Documents


Contracts
Proposals
Mailings
Letters
Statements
Agreements
Policy statements
Notices
Correspondence
Simple Invoices
SLAs/PLAs
Etc.
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010628_Strategy_PinkRoc.ppt | MADE

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010628_Strategy_PinkRoc.ppt | MADE

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010628_Strategy_PinkRoc.ppt | MADE

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010628_Strategy_PinkRoc.ppt | MADE

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010628_Strategy_PinkRoc.ppt | MADE

Agenda

Oc profile
Market Trends
Corporate Strategy
PPS Strategy
DPS Strategy
Conclusions

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010628_Strategy_PinkRoc.ppt | MADE

Oc's Document Services Architecture


Customer Environment
Printer Drivers

Engines

Oc Print Portal

Transformation

Access Points

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Services Oc Document

Services Portal

010628_Strategy_PinkRoc.ppt | MADE

Oc Today

Oc is presenting a different face to


the world. It continues to build
machines but its focus has shifted
to being a solutions provider.

Dataquest
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010628_Strategy_PinkRoc.ppt | MADE

Delivering the Difference

End
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010628_Strategy_PinkRoc.ppt | MADE