0202016 Tesla scar root: PHOTOS, FEATURES Business ser
BUSINESS
INSIDER
Elon Musk just unveiled Tesla's solar roof
and new Tesla Energy products
DANIELLE MUOIO AND MATTHEW DEBORD
12H
Behold, Tesla’s solar roof:
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Tesla CEO Elon Musk unveiled the solar roof at Universal Studios in Los Angeles on Friday night. Musk has been
hyping the solar roof ahead of its shareholder vote for a SolarCity merger that's scheduled for November 17,
calling it a "fundamental part of achieving differentiated product strategy.”
‘The solar roofs that Musk showed off were installed on houses on Universal Studio's famous backlot, which
recreates a suburban environment. In his presentation, Musk showcases a variety of roofing designs, ranging
from traditional to modern a Tuscan tile application, all constructed of glass solar panels that look unlike solar
panels have ever looked before.
Musk has already said that it's essential for the roof design to be beautiful, and the designs he touted were that,
although it was odd to see a man who has revolutionized the automobile and, in his role as CEO of SpaceX,
outlined a plan to colonize Mars slip into futuristic general-contractor mode.
Musk, however, thinks the payoff will be worth it.
"Check out the sweet roof,” he joked, speculating on previously unheard-of dialogue in suburban enclaves that
will be early adopters of the Tesla design.
“Thope that's the future you want," he said, signing off amid applause and cheers on a lovely evening, At the
beginning of his presentation, he stressed that the ‘ion of his companies is to accelerate humanity's exit
the fossil fuel era and to create more sustainable lifestyles.
"There are three key components that can help address climate change and have a positive impact on the world:
sustainable energy generation, batteries and electric cars,” Tesla said in on its website. "These solutions already
exist independently, but when combined, they become even more powerful.”
napikwwrbusinessinsidercomiela-solar-ookpote-features-20°6-10 2880287016 Tesla scar root PHOTOS, FEATURES Business Insier
A Tesla solar roof, installed on a traditional house.
‘Sereenthoséa Tela
Importantly, at the event in LA, Musk highlighted the integration of Tesla's produets, which will include SolarCity
products when the a merger is complete. The ideal is a house with a Tesla in the garage, a Tesla solar roof on the
house, and a Tesla Energy Powerwall storing the juice to power it all.
On its website, Tesla said;
‘The Tesla and SolarCity solar roof is a complete roof that is beautiful, durable and brings renewable
clectricity production to any home or business. When Tesla and SolarCity embarked to design and
engineer the solar roof together, the goal was to create the most beautiful and efficient roof ever - one
that would make homes look better while reducing the cost of electricity.
‘The solar roof consists of uniquely designed glass tiles that complement the aestheties of any home,
‘embedded with the highest efficiency photovoltaie cells. It is infinitely customizable for a variety of
different home styles, each uniquely engineered so that the photovoltaic cells are invisible. Customers
can choose which sections of their roof will contain the hidden solar technology while still having the
cntire roof look the same. These new roofs will seamlessly and beautifully supply renewable energy to
homes, battery storage systems and back into the grid creating savings for owners. When combined
with Tesla Powerwall, the solar roof can power an entire home with 100% renewable energy.
‘The solar roof is offered in four beautiful styles — Textured Glass Tile, Slate Glass Tile, Tuscan Glass
Tile, and Smooth Glass Tile — to complement a variety of architectural styles.
Musk has said Tesla and Panasonic will produce solar cells at a plant in Buffalo, New York if the SolarCity merger
passes. The Buffalo News reported that initial solar production will center around the solar roof product.
Musk also showed off the new version ofits at-home battery, Powerwall 2.0, that will sell for $5,500. The first
version of Tesla’s Powerwall stored 6.4 kWh worth of energy and was priced at $3,500.
‘The new Powerwall will have twice the storage and twice the energy, Musk said, 14 kWh of energy and 5 kWh of,
continuous power, but improved to 7 kWh at peak. Translation: it's an incrementally improved battery, just as
Tesla’s cars have been improved as the years have passed, gaining range and performance.
napikwwrbusinessinsidercomiela-solar-ookpote-features-20°6-10 360202016 Tesla scar root: PHOTOS, FEATURES Business ser
‘Tesla received 38,000 pre-orders for the Powerwall, selling out through the first half of 2016. Tesla and its
partners have invested about $5 billion to get its giant battery plant, the Gigafactory, to achieve full production by
2017. The Nevada-based factory is expected to build 500,000 batteries a year by the end of the decade once itis
fully operational.
Southern Gelifornia Edison)
New utiity-grade Powerpack and home Powerwall units were also unveiled.
Musk wrote in a blog post that the two products will help “create a clear picture of how a combined Tesla and
SolarCity will make solar and storage as compelling as electric vehicles — an achievement that would advance our
mission of accelerating the world’s transition to sustainable energy.”
Tesla's proposed merger with SolarCity has taken heat. Tesla has a lot to contend with in 2017 as it ramps up
production for the Model 3, and would be adding SolarCity's almost $3 billion in debt to its balance sheet.
SolarCity hasn't had a great year, either. The company is burning through cash, and its shares have plummeted
by 45% since the beginning of the year. SolarCity has also cut its marketing costs and laid off members of its sales,
and marketing team.
napikwwrbusinessinsidercomiela-solar-ookpote-features-20°6-10 46so2a016 Tesla scar root PHOTOS, FEATURES Business Insier
Beautifully integrated.
Sereenshoéa Tela
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