Audience research questionnaire for a

new music magazine

Q1. As which gender do you classify yourself?
Male
11
44%

Female
13
52%

Transgender (M or F)
1
4%

Prefer not to say

0
0%

Q2. What is your current employment situation?

Unemployed
3
12%

Unemployed
Student
8
32%

Student with
part-time job
10
40%

Employed in a
part-time job
3
12%

Employed in a
full-time job
1
4%

Prefer not to
say
0
0%

Q3. What is your weekly disposable income?

Nothing (0)

0.0140

41100

100200

200+

2
8%

7
28%

10
40%

5
20%

1
4%

Prefer not to
say
0
0%

Q4. How often do you listen to music?

Daily
20
80%

Every other day

4
16%

Once per week

1
4%

Rarely / Never
0
0%

Q5. How often do you read a book?

Every other day or Daily
5
20%

Once per week

3
12%

Once per month

7
28%

Rarely / Never
10
40%

Q6. How often do you watch films?

Every other day or Daily
3
12%

Once per week

7
28%

Once per month

10
40%

Rarely / Never
5
20%

Q7. How often do you watch TV?

Daily
21
84%

Every other day

3
12%

Once per week

1
4%

Rarely / Never
0
0%

Q8. Which of the following are your favorite musical genres? (You may
choose more than one)
Alternative 65%

1.

Country 25%

2.

Dance 60%

3.

Electronic 65%

4.
5.

8.

Hip-Hop 55%
6.

Indie 65%

7.

Pop 65%

R&B/Soul 45%
9.

Rock 45%

10. Anything

in the chart 50%

Q9. Would you read the magazine if it covered a plethora of different

musical genres?
Yes 70%
No 30%

Q10. What is a reasonable price for the magazine?

5+ - 0%
4.00 4.99 15%
3.00 3.99 50%
2.00 20%
1.99&U 15%

Q11. What would be your desired format to receive the publication?

Physical 65%
Digital 35%