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SMS

Adver)sing

Content
SMS Services Options
SMS Advertising Guidelines
Bulk SMS (Database) Fixed Service, 3 Operators
Profiled SMS
a. Vodafone
b. Etisalat
c. Mobinil
Location Based Advertising (LBA) - SMS
a. Vodafone
b. Etisalat

1. SMS Service Op)ons

SMS Service Op)ons

2. SMS Adver)sing Guidelines

SMS Advertising Guidelines


Item
Minimum Booking Value
(for Profiled SMS)

Specs
8,000 EGP Vodafone
8,000 EGP Etisalat
8,000 EGP Mobinil

SLA

2 working days

Sender ID

11 English characters including spaces

Text

70 Arabic characters or 160 English characters including spaces

Required Docs

Commercial Registration and Tax Card of Brand

Payment Terms

Full payment before campaign launch

3. Bulk SMS (Database)

Bulk SMS pricing (Database) 3 Operators

20PT/SMS*
Flat Rate

* Mobile numbers are provided by the brand

4. Proled SMS
a. Vodafone

Mobile messaging pricing Vodafone


Rate card

TARGETING BY MOBILE SPEND:

18

PT

From

0 : 100 LE

23

30

PT

From

100 : 200 LE

PT

From

200 : 500 LE

46

PT

From

500 : 1000 LE

1.15

From 1000LE

Extras

Example

Geo Targe)ng

Cairo, Giza, Alex, Sinai, Delta, etc

+6pt

District targe)ng

Mohandseen, Zamalek, Misr el gdeeda, Nasr city,..etc

+12pt

Mobile Internet Users

Mobile internet users during last month.

+12pt

Handset targe)ng

Nokia, Blackberry, iPhone, etc

+12pt

Roaming

Users who acFvated roaming service during last month.

+12pt

P.S:
Handsets targeting can be defined by models.

EGP

Value

Mobile messaging pricing Vodafone


Rate card

PCM
Please Call Me/ SMS Insert
Minimum is 2 million SMS

6 LE/Thousand

4. Proled SMS
b. E)salat

Mobile messaging pricing - Etisalat


Rate card

TARGETING BY MOBILE SPEND:

20

18

PT

PT

Non Targeted

Below 200 LE

25

PT

From

200 : 500 LE

40

PT

Above 500 LE

Extras

Example

Value

Geo Targe)ng

Cairo, Giza, Alex, Sinai, Delta, etc

+5pt

District targe)ng

Mohandseen, Zamalek, Misr el gdeeda, Nasr city,..etc

+10pt

Age Group

Below 20, between 20 and 40, between 40 and 60 , Above 60

+10pt

Handset targe)ng

All Smart Phone , All 3G Phones , All 2G Phones, iPhone , BlackBerry and Nokia

+10pt

Gender

Male or Female

+10pt

Mobile messaging pricing Etisalat


Rate card

PCM
Please Call Me/ SMS Insert
Minimum is 2 million SMS

5 LE/Thousand

4. Proled SMS
c. Mobinil

Mobile messaging pricing - Mobinil


Rate card

TARGETING BY MOBILE SPEND:

40

PT

Extras

Example

Value

Geo Targe)ng

Cairo, Giza, Alex, Sinai, Delta, etc

Handset targe)ng

All Smart Phone , All 3G Phones , All 2G Phones, iPhone , BlackBerry and Nokia

Mobile Spend

All target audience

District targe)ng

Mohandseen, Zamalek, Misr el gdeeda, Nasr city,..etc

+10pt

Roaming

Users who acFvated roaming service during last month.

+10pt

No extra fees

5. Loca)on Based Adver)sing - SMS


a. Vodafone

Loca)on Based Adver)sing - Vodafone


LBA SMS

Ability to target visitors of the locaFons listed in
the following slide

Your target audience will be the customers who
visit the locaFon on real Fme basis.

Loca)on Based Adver)sing - Vodafone


Supermarkets
1. Carrefour - Maadi
2. Carrefour - Obour
3. Hyper One
4. Spinneys - City Stars
5. Spinneys - City Scape Mall
6. Metro
7. Metro
8. Metro
9. Metro
10.Metro
11.Metro
12.Metro
13.Metro

Malls
14.Metro
15.Metro
16.Metro
17.Metro
18.Metro
19.Metro
20.Metro
21.Metro
22.Metro
23.Metro
24.Metro
25.Metro
26.Metro

Maadi - 81 St
Heliopolis - Ammar Ebn Yasser
Zamalek - Ismail Mohamed
Maadi - Misr Helwan St
Shiekh Zayed
Kattameya Heights
Maadi - Laselky St
Elmokattam
Heliopolis - Ahram St
Alex - Semouha
Alex - Zezinia
Nasr City - Hassan Ma'moun
Alex - Miami

Alex - Louran
Alex - San Stephano
Heliopolis - El Nozha
Nasr City - Makram Ebied
6 oct - La City Mall
Maadi - Degla
Heliopolis - Khalifa el Ma'moun
Nasr City - Batrawy St
27.Seoudi - Sheraton Heliopolis

1. City Stars
2. Mall of Arabia
3. Downtown
4. Tivoli 6 Oct
5. Tivoli Heliopolis
6. San Stephano Mall
7. Dandy Mall
8. Sun City
9. Arkan
10.City Scape Mall
11.First Mall
12.CFC

Loca)on Based Adver)sing - Vodafone


Pricing of packages
Tiers

Price in EGP

Number of SMSs

Tier 1

6,000

12,000

Tier 2

12,000

24,000

Tier 3

20,000

50,000

NOTES

All prices are tax inclusive
All campaigns have to be sent to Vodafone by Tuesday midday maximum in order to be launched in
the following week (Sunday to Saturday).

5. Loca)on Based Adver)sing - SMS


b. E)salat

Loca)on Based Adver)sing - E)salat


LBA SMS
Send customers an SMS when they enter a
specic locaFon.
i.e. Upon reaching the specic locaFon
customers will receive an SMS with the desired
message*

Targe)ng Op)ons

1. LocaFons: Malls, Clubs, Toll staFons,


UniversiFes, North Coast, Train StaFons,
Airport and more.
2. Other TargeFng: Smart Phones Users, High
Value Customers, etc..

Loca)on Based Adver)sing - E)salat


Pricing of packages
Duration

Price in EGP

Number of SMSs

1 day of the week

3,000

5,000

3 days of the week

4,500

10,000

7 days of the week

8,000

20,000

NOTES

All prices are tax inclusive
All campaigns have to be sent to EFsalat 3 days beforehand.