6/12/2016

TestingMotivationinDesignSprints|Coursera

Testing Motivation in Design Sprints

5perguntas

1
point

1.
Which of the following experiments best tests motivation?
Host a series of webinars about (hypothetical) new features and see how
many people sign up and show up
Create two dierent versions of your product and see which one users
interact with most eectively.
Create an interactive prototoype and observe how customers interact
with it
Give users a task to complete with your product and observe the results.

1
point

2.
Your team is testing whether users will engage with a home
organization app. You nd that 7 of the 10 people you approach say
they'd like help organizing their home. What should you do as a result?
Design and conduct an experiment
Build a version of the app to bring to market
Move forward to test app usability
Review your personas to reect the learnings from this experiment

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TestingMotivationinDesignSprints|Coursera

1
point

3.
Your core value hypothesis is "If we provide a parent-teacher
communication tool that includes grade reporting, parents and teachers
will use it and it will improve home-school relationships." Which of the
following assumptions is best formulated for testing in a motivation
sprint?
If we develop this tool, teachers and parents will use it.
If we create this functionality in multiple languages, more users will
purchase it.
If we oer this tool for a free 30-day trial, schools will sign up for it.
If we email parents, 35% will click on the link to view their child's grades
in the program.

1
point

4.
It's Day 1 of the motivation sprint and your team is using AIDAOR to
storyboard the customer journey. Which of the following storyboard
panels best illustrates Retention?
After completing a lesson, I shared a link on my Facebook page so my
friends can learn Urdu with me.
Let me enter my info so I can use this program. Wow! I'm speaking Urdu!
I've always wanted to become uent in Urdu. This program says I can
master the basics in just 6 months.
Oh, I see on Facebook I could get a free 1-week trial to learn Urdu if I like
the page!

1
point

5.
On Day 5 of the motivation sprint, you converge the results of your
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6/12/2016

TestingMotivationinDesignSprints|Coursera

On Day 5 of the motivation sprint, you converge the results of your

experiments, which you consider valid, and realize you are well under
the threshold you would consider a 'negative' result for the propositions
you tested. The team discusses options. Which option will most likely
lead to valuable outcomes?
Rethink the value propositions and run another sprint.
Start focusing on usability
Revise the experiments and test again for motivation.
Adjust the baseline and move forward to drafting epics.

5perguntas sem resposta

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