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Tatiana Baquero William Schulte, (2007),"An exploration of knowledge management practices in
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VINE
37,3
An exploration of knowledge
management practices
in Colombia
368
Tatiana Baquero
The Institute for Knowledge & Innovation, The George Washington University,
Washington, DC, USA, and
William Schulte
The Harry F. Byrd Jr School of Business, Shenandoah University, Winchester,
Virginia, USA
Abstract
Purpose The purpose of this research is to explore the status of knowledge management (KM)
practices in private, public and academic sectors in Colombia.
Design/methodology/approach Data were collected from 50 organizations in Colombia, among
the private, public and academic sectors. This was done through analysis of field research, including
documentation, an online survey, and conversations with local Colombians representing private,
public and academic organizations.
Findings The findings of this study reveal that, although there is a low level of adoption of KM
practices in Colombia, there are some interesting cases of organizations that provide exemplars in this
field of KM. This demonstrates a growing acceptance of best practices in KM which have been
exported and developed in country firms.
Research limitations/implications The sample size is a limitation and future research should
expand the sample of the analysis of KM practices in Colombia and other nations in Latin America.
Practical implications This study provides a clearer understanding of the status of KM in
Colombia and the potential of KM adoption in other Latin American organizations.
Originality/value Scholars and practitioners from all over the world are working to understand
the value of KM in various countries. Yet, despite this, no specific research has been conducted on
identifying KM practices in Colombia. The results of this research on Colombia provide a benchmark
for both scholars and practitioners of KM.
Keywords Knowledge management, Knowledge management systems, Colombia
Paper type Research paper
Introduction
Scholars and practitioners from all over the world are working to understand the value
of knowledge management (KM) in various countries. Yet, despite this, no specific
research has been conducted on identifying KM practices in Colombia. It is expected
that the results of this research on Colombia contribute to that effort.
The purpose of this research is to explore the status of KM practices in private,
public and academic sectors in Colombia. Data were collected from 50 organizations in
Colombia, among the private, public and academic sectors. Through analysis of field
research, including documentation, an online survey, and conversations with local
Colombians representing private, public and academic organizations, this study
provides a clearer understanding of the status of KM in the country and the potential of
KM adoption in Latin American organizations.
Literature review
The concept of KM has been defined by many authors. It is important to recognize that
the concept of management varies from one country to another and even from one
organization to another. As Groeschl and Doherty (2000) state, managers within
organizations hold particular sets of assumptions, ideas and believes about how to
manage their human resources which are strongly influenced by their cultural
background. From this perspective, it is reasonable to think that even though many
experts and authors have attempted to provide global definitions of KM, the process
itself of managing knowledge can change from one country to another.
Literature in the field often quotes Davenport and Prusak (1998) for their definition
of KM as the process of capturing, distributing, and effectively using knowledge.
Another exemplary definition states that knowledge management is the systematic,
explicit, and deliberate building, renewal and application of knowledge to maximize an
enterprises knowledge-related effectiveness and returns from its knowledge assets
(Wigg, 1997). For purposes of this study, KM can be described as leveraging
information and knowledge embedded in people, documents, processes and
organizational practices to achieve better, faster and more innovative products and
services.
Knowledge management in Colombia
KM is still considered an incipient business practice in Colombia. However, due to the
expansion of the knowledge-based economy, an increasing number of businessmen
and academics in the country are starting to become actively involved in analyzing
and/or implementing KM practices. Experts say that there is now a visible interest in
this topic from senior management, information technology, and human resources
departments in medium to large-size organizations.
Luis Ovidio Galvis is founder and Chief Knowledge Officer (CKO) of Knowvatech, a
KM consulting company that provides business solutions and supportive technologies.
According to Galviss comments published in an article of the KM Magazine, a KM
conference that took place in 1998 was the starting point of KM in Colombia. This
conference was organized by The Knowledge Research Institute of Arlington Texas, in
alliance with Galvis and the University Pontificia Boliviariana of Medellin.
Despite this and other efforts for introducing the concept in the country, KM has not
received significant attention in Colombia, and consequently, the implementation of
KM practices have been slow in the private, public and academic sectors. Galvis states
that one of the main reasons for this delay is that Colombia has trailed other nations in
the adoption of managerial practices that have shaped organizations in developed
countries.
Research design and methodology
In addition to the previous examples a survey was conducted to collect quantitative
data on KM practices in organizations throughout Colombia. In this survey, all the
responses were completely confidential. A web-based version of the instrument was
designed in Microsoft Excel and developed in html format at a web domain specifically
KM practices in
Colombia
369
VINE
37,3
370
created for this research. The survey was available in both English and Spanish, which
was the first language of the targeted population.
The online survey was available for a period of one and a half months and consisted
of a list of questions that covered the following key areas of KM to assess KM practices
among other dimensions. Questions were based on two KM survey forms, one
conducted by the Organization for Economic Co-operation and Development (2002),
and the other one by the Science, Innovation and Electronic Information Division of
Statistics Canada. The questions were multiple-choice type and in some of them,
participants were offered with a space to provide additional information, if necessary.
The survey was sent to medium to high-level personnel in the following
organizations: medium-large Colombian enterprises, multinational enterprises with
offices in Colombia, public and governmental organizations (government) and
academic institutions (universities in Colombia). The total sample size was estimated to
be 350 organizations (among public, private and academic organizations) in the
country. Out of the 350, a total of 52 survey instruments were returned with a response
rate of 15 percent. Out of 52 surveys, only 50 were complete and valid for analysis.
Analysis of results
This section of the paper presents basic descriptive statistics for subjects in the sample
on the following dimensions: KM policies and strategies, results and effectiveness of
KM, responsible level for KM, KM budget levels, difficulties in implementing KM and
incentives to implement KM.
KM policies and strategies
The study shows that 46 percent of the organizations surveyed are planning to develop
KM policies and strategies in the next 24 months (Table I), meaning that organizations
are starting to recognize the importance of implementing this type of practices.
Very few organizations confirmed that their values systems and culture facilitated
knowledge sharing practices. However, 28 percent of them said that they were
planning to embark on a cultural change to promote knowledge sharing among
employees. Similar results were obtained for employee retention efforts. Most of the
organizations did not know or had not heard about programs that were specifically
intended to promote employee retention within their organizations. Only 14 percent
already had policies in this field. Half of the organizations surveyed have been using
partnerships and strategic alliances to acquire knowledge even before 2003. It seems
that they have concentrated more in acquiring knowledge than in sharing it within
their own organizations.
Leadership
The results for this question (Table II) indicate that in most of the cases (40 percent) top
managers and executives have been leading KM tasks in their organizations even
before 2003. Additionally, 22 percent of the respondents agreed that even though top
leaders are not in charge of KM practices yet, they are planning to lead these practices
in the next 24 months.
Additionally, 22 percent of the respondents stated that non-management employers
were in charge of KM practices, and more than 50 percent were not aware of
non-management employees leading these activities in their organizations.
Written KM
policy/strategy
Values/culture that
promote KM
Programs for employee
retention
Partnerships to acquire
knowledge
7
13
13
25
10
14
14
14
14
23
14
28
28
46
13
16
16
16
26
32
32
32
100
100
100
100
50
50
50
50
KM practices in
Colombia
371
Table I.
KM policies and
strategies in
organizations
372
Table II.
Leadership and
responsibility for KM
practices
Managers or executives
Non-management employees
Knowledge officer or KM unit
KM is criteria to assess
performance
40
22
16
16
20
11
8
8
4
2
3
4
8
4
6
12
11
10
9
24
22
20
18
28
15
27
30
56
30
54
60
50
50
50
50
100
100
100
100
VINE
37,3
Similarly, about 60 percent the organizations agreed that they did not have a
knowledge officer or KM unit, and 56 percent said that KM was not criteria to assess
employees performance.
From these results one can conclude that leadership of KM practices is clearly a
responsibility of high-level managers and executives rather than a task delegated to
other levels in the organizational pyramid. These may be an advantage for
organizations in Colombia from the view point that KM practices are coordinated from
the top, and if well managed, they can help achieving better results.
Communications and technology
Even though a few organizations in Colombia have already implemented KM practices,
the survey shows that they are not very familiar yet with information systems that
specifically support those practices (Table III). The classification of the technologies
listed in this question was based on Marwick (2001).
Between 28 and 36 percent of the organizations has used any of the following
systems even before 2003: group/collaboration, search engines, document
management/taxonomy, and portals. Not many of the respondents were familiar
with expertise locators or speech recognition systems; these may be more advanced
tools that go beyond the traditional KM systems requirements in a developing country
like Colombia. However, between 16 and 22 percent said that is planning to use them in
the following two years.
Respondents were provided with a space to share other KM systems that were not
listed in the survey form. About 14 percent of the respondent organizations said that
they also use, or are planning to use, the following systems:
.
a query system with the international office of intellectual property (WIPO);
.
a lessons learned repository;
.
systems developed internally based on their own models and methodologies; and
.
IT tools to support corporate divisions meetings.
A couple of additional responses indicated that although they use some of the
technologies listed in the survey, they did not identify them by the name or they simply
call them differently.
Effectiveness of knowledge management practices
In the survey form, respondents were asked to continue with Section II (questions
2.1 through 6.0) only if their organizations had already implemented any kind of KM
practice in relation to policies, strategies, leadership and technologies, as stated in
Section I (questions 1.1 through 1.3). Only 39 of the 50 organizations surveyed
responded this section.
As shown in Table IV, most of the organizations agreed that their KM practices
have been somewhat effective. The most significant improvements include increased
knowledge sharing both horizontally and vertically, higher efficiency and productivity
levels, better customers relations, improved organizational memory, and greater
ability to capture knowledge from third parties.
A smaller percentage considered that their KM practices have been very effective.
Better customer relations, increased flexibility and innovation, and more involvement
KM practices in
Colombia
373
Table III.
Communications and
technology
Expertise locators
Group/collaboration
Speech recognition
Search engines
Document
management/taxonomy
Portals
10
32
4
28
36
32
5
16
2
14
18
16
6
5
6
4
1
6
12
10
12
8
2
12
10
10
11
10
8
11
20
20
22
20
16
22
16
19
28
20
39
19
32
38
56
40
78
38
50
50
50
50
50
50
100
100
100
100
100
100
374
Technologies used to
share knowledge or
information among
employees
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37,3
Increased K sharing
horizontally
Increased K sharing
vertically
Improved efficiency and
productivity
Improved customer
relations
New products and
services
More flexibility and
innovation
Improved organizational
memory
Increased ability to
capture K
Employees involvement in
workplace
KM practices
31
18
28
38
33
36
33
26
36
12
7
11
15
13
14
13
10
14
14
21
19
16
16
18
20
21
20
36
54
49
41
41
46
51
54
51
18
10
10
15
18
10
13
13
10
10
15
10
13
100
100
100
100
100
100
100
100
100
39
39
39
39
39
39
39
39
39
Do not know/not
Total no. of
Very effective
Somewhat effective
Not at all effective
applicable
respondents
Frequency Percentage Frequency Percentage Frequency Percentage Frequency Percentage Frequency Percentage
KM practices in
Colombia
375
Table IV.
Effectiveness of KM
practices
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37,3
376
from employees in the workplace, were among the most important improvements
under this category.
On the other hand, some organizations responded that their KM practices hadnt
been effective at all. Their major challenges included a lack to increase knowledge
sharing vertically, to develop new products and services, and to get employees more
involved in the workplace activities. Other difficulties mentioned were: inability to
reduce duplication of processes, failure to increase competitiveness and to improve
corporate image in their industries.
Organizational groups
Table V.
Responsibility of KM
practices
Human resources
Information technology
KM unit
Library/doc. center
Executive management team
Other
Do not know
Total
Frequency
Percentage
9
5
7
1
13
3
1
39
23
13
18
3
33
8
3
100
As Table VI shows, out of the 16 organizations that do have a budget for KM,
63 percent expect this budget to increase in the following 24 months, and 25 percent
estimate that it will remain the same as it is today.
Table VII indicates that out of the 23 organizations that currently do not have a
budget dedicated to KM practices, 39 percent of them expect to have a budget in the
following 24 months. Another 39 percent did not know whether their organizations
were considering having a budget within that timeframe.
KM practices in
Colombia
377
Frequency
Percentage
10
1
4
1
16
63
6
25
6
100
Frequency
Percentage
9
5
9
23
39
22
39
100
Reasons
Yes
No
Total
18
35
21
16
32
12
13
21
4
18
23
7
27
26
39
39
39
39
39
39
39
Table VI.
Budget expectation in
organizations with
budget for KM practices
Table VII.
Budget expectation in
organizations that do not
have a budget for KM
practices
Table VIII.
Reasons for the
shortcomings when
implementing KM
practices
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378
Incentives
Table IX.
Incentives to implement
KM practices
Information overload
Capture undocumented knowledge
Competitors use KM practices
Loss of key personnel
Market share loss
Incorporate external knowledge
Other
Frequency
Percentage of total
22
28
15
34
24
28
6
44
56
30
68
48
56
12
This survey also identified that among the organizations that already have KM
practices, most of these practices are a responsibility of the executive management
team. Not many organizations have created, or have heard about, knowledge officers or
KM units.
Moreover, the survey results show that only few organizations in Colombia have
implemented information systems that specifically support KM practices. There is a
lack of information about the systems available for this purpose, and a lack or
resources to acquire the ones that are recognized. Group/collaboration, search engines,
document management/taxonomy, and portals are among some of the most used KM
systems in Colombia.
The findings about the effectiveness of KM practices suggest that in some
organizations these practices have primarily helped them to increase knowledge
sharing both horizontally and vertically, to achieve higher efficiency and productivity
levels, to have better customers relations, to improve organizational memory, and to
have greater ability to capture knowledge from third parties. However, it is
important to notice that only a small percentage of the organizations surveyed have
methodologies to measure the effectiveness of their KM practices. These organizations
need to understand that when something is not measured, it cannot be controlled or
improved.
In addition, the results of the data analysis reveal that a small group of the
organizations surveyed have a dedicated budget for KM practices, while a significant
number of organizations are expecting to have one in the next 24 months for the first
time. The results also show that the major challenges that organizations in Colombia
are currently facing when implementing KM practices include: the difficulty to capture
employees undocumented knowledge and the lack of time and resources to implement
and maintain those practices. Moreover, most of the organizations manifested their
interest in implementing, or increasing the use of, KM practices to avoid loosing
knowledge when key personnel leave the organization, to more easily capture
employees undocumented knowledge, and to overcome the challenge of incorporating
external knowledge.
Case studies
Although the general findings of this survey suggest low-adoption levels of KM in
Colombia, there are some interesting cases of organizations in the private, public and
academic sectors that have implemented KM practices. The following section of this
paper provides a review of these cases.
Private sector
At the corporate level, KM initiatives have faced several barriers, according to the
memories of the KM Forum organized by Cognitia in Colombia in July 2003 (Pineros,
2003). First of all, KM has not been incorporated into daily work activities, and
knowledge sharing is often seen as a way of loosing power. Second, KM is often
perceived as a theory than as a practical tool, leading to the resistance of implementing
these activities. Third, KM projects compete internally for budget and other resources,
with other several projects that, as opposed to KM projects, are believed to provide
short-term results.
KM practices in
Colombia
379
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380
Some experts believe that there has been increased KM activity in diverse
industries, especially in the telecommunications and energy sectors. However, it seems
that other industries such as insurance and transportation are also getting into KM.
Below are some of the examples taken from the KM Forum organized by Cognitia in
2003 and other sources:
.
In ORBITEL, a telecommunications company, members of the management
team are also involved in the KM group. Some of the KM practices that they are
using include knowledge maps and lessons learned to promote team work and to
add value to clients.
.
Transmilenio, the enterprise that created an innovative and efficient
transportation system in Bogota, Colombia, has develop such unique and
specialized knowledge that now represents a new source of income for the
company. By providing consulting services nationally and internationally,
Transmilenio is taking advantage of its most important assets: intellectual
capital.
.
Servientrega is a Colombian delivery company that specializes in shipping
packages around the country. Servientrega understands the value of capturing
and sharing its peoples knowledge, and has started to develop an e-learning and
knowledge transfer strategy that includes documents management, Intranet
content management, online guidelines and training sessions. Additionally, with
the creation of an internal committee and a group of leaders, Servientrega is
facilitating the knowledge transfer process in the company. The research and
development team also is contributing to improve the companys knowledge in
four main areas: logistics, marketing, management and technology.
.
Interactuar is a software development company located in Medelln that is
working on developing web-based applications that support KM strategies for
Colombian enterprises.
.
The bank Bancafe is doing some research on tools to measure intangible capital
in the organization, in particular intellectual capital.
.
Alianza Summa is an alliance among three Airline companies (Avianca, SAM y
ACES) that serves Central America, Peru and Colombia. It has already started to
take advantage of corporate KM by implementing knowledge creation
methodologies and knowledge application strategies. These strategies are the
result of a model proposed specifically for Allianza Summa in a thesis of the
Pontificia Universidad Javeriana in Bogota. To date, Alianza Summa has
partially implemented the model, and will soon start developing a supporting
information technology platform to continue the implementation of the proposed
KM model.
In recent years, the flower industry in Colombia has experienced an accelerated
evolution, specially because of the implementation of KM practices, as stated by
Catalina Garcia and Maria Ortega in their research study on KM in Colombia.
However, they concluded that, even though organizations in this industry have utilized
KM related practices, they are often found under a different name or simply applied
unconsciously.
In the private sector there are also consulting companies, such as Knowvatech and
Cognitia, that specialize in implementing KM solutions. Knowvatech is a KM company
that creates and applies KM methodologies with supporting software tools. Its
solutions portfolio includes strategic support and development in the areas of:
intellectual capital, lessons learned, knowledge maps, and organizational learning
programs. Similarly, Cognita is actively involved in organizing workshops in the
country to support organizations that want to implement e-learning practices, and KM
methodologies, among many others.
Multinational enterprises with office in Colombia
In Colombia, it is easier to find KM practices in enterprises with foreign headquarters
than in Colombian enterprises. There are two specific business cases that
GestionHumana.com has listed in its online knowledge bank as examples of the
successful cases of KM practices in multinational enterprises, including the Skandia,
Siemens and British Petroleum (BP). GestionHumana.com is a human resources
management company in Colombia.
Skandia, the Swedish insurance company, was the 11th company most admired for
its KM performance in 2000, according to Gerardo Gonzalez, Former Manager of the
Intellectual Capital Project for Skandia South America and current President of
Skandia Colombia. KM became a business model in the Swedish headquarters in 1993,
and continued spreading out through the countries until it reached Skandia Colombia
two years later. Skandia has implemented globally, including in Colombia, information
systems to identify and improve intellectual capital, to measure the knowledge
contribution by organizational area, to encourage continuous learning, and to simulate
scenarios for better decision-making.
Siemens has been in Colombia since 1954 offering communications and energy
solutions and during the last decade it has concentrated it efforts in putting together all
it employees expertise in a single repository. The ShareNet is a KM system adopted by
the company, based on Siemens belief that the recipe for successful KM combines
people and technology.
BP, the multinational petroleum company with offices in Colombia, has as a KM
program based on a culture of cooperation that facilitates good relationships among
employees. The main purpose of the program is to embed knowledge into the daily
activities and to create knowledge constantly to improve processes. The
implementation of KM practices has brought remarkable results for the company,
such as reducing the cost of oil wells by 60 percent.
Other companies that are implementing KM practices in Colombia include
COLSEGUROS and General Motors (GM). In COLSEGUROS, which is now part of a
multinational company, KM is recognized as part of the corporate and management
strategy, while in General Motors-Colmotores the KM team has created a plan to
stimulate knowledge generation and sharing among employees.
Public sector
Codensa is one of the leading power companies in Colombia that distributes electric
power in more than 90 municipalities throughout the country. This is a mixed type of
company, since 51 percent is government owned and 49 percent is owned by the
Spanish group ENDESA. Codensa has started some KM-related initiatives, which
KM practices in
Colombia
381
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382
Academic institution
KM development
KM practices in
Colombia
383
Table X.
KM initiatives in
academic institutions
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37,3
Future research could also strengthen the spectrum of the influence of Colombias
national culture in the implementation of KM practices. Literature from Hofstede and
Trompennars is a good point of reference for this field. Understanding better to what
extent national culture influences those practices would significantly contribute to
develop better KM strategies for organizations in the country.
384
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Beazley, H., Boenisch, J. and Harden, D. (2003), La Continuidad del Conocimiento en las Empresas,
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Contreras, J. (2004), (Director of the Financial Management Program, Universidad de Ibague
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Colombia), interviewed by Baquero T., May.
Duenas, Y. (2003) Thesis on Knowledge Management in Colombia, Tunja.
Expogestion (2004), La Gran Feria del Conocimiento, available at: www.expogestion.com.co/
Gallon, L. (n.d), (Engineering Faculty Director and professor of the Knowledge Management
class, Universidad Pontificia Bolivariana, Colombia), interviewed by Baquero T., June.
Garca-Ordonez, C. and Ortega, M. (1999), Gerencia del Conocimiento, Industrial Engineering
Thesis, Universidad de Los Andes, Bogota.
Gestion del Conocimiento (2004), Discusion sobre la Integracion de Tecnologas en la Gerencia
del Conocimiento, available at: www.gestiondelconocimiento.com
GestionHumana.com (2000a), Caso/Siemens: Compartiendo Maestra, available at: www.
gestionhumana.com
GestionHumana.com (2000b), Gerencia del conocimiento/British Petroleum: Compartiendo
experiencias, available at: www.gestionhumana.com
GestionHumana.com (2000c), Gerencia del conocimiento/Skandia: El conocimiento que da la
ventaja, available at: www.gestionhumana.com
Global Most Admired Knowledge Enterprises Executive Summary (2003), available at: www.
knowledgebusiness.com/knowledgebusiness/upload/2003_GlobalMAKE_Summary.pdf
Higgison, S. (2003), Country focus: Colombia, KM Magazine, Vol. 7 No. 3, p. 42, available at:
www.kmmagazine.com
Jimenez, J. (2004), (Professor and Research Associate, Instituto Tecnologico Comfenalco,
Colombia), interviewed by Baquero T., May.
Malhotra, Y. (1998), Deciphering the knowledge management hype, The Journal for Quality &
Participation, Association for Quality & Participation, July/August, available at: www.
kmnetwork.com
Martinez, L. (2003), Diseno del Proceso de Gestion del Conocimiento en Alianza Summa, Thesis
Pontificia Universidad Javeriana, Bogota.
Mazo, D. (2004), (Vice-Principal, Institucion Universitaria CEIPA), and Rodriguez Wilson
(Knowledge Management Group Director, Institucion Universitaria CEIPA), interviewd by
Baquero, T, May, Medellin.
Menjura, J. (2004), (Information Systems Manager and Librarian, Universidad de los Andes,
Colombia) Interviewed by Baquero T., June.
Ogliastri, E. (1998), Cultural and organizational leadership in Colombia, Universidad de los
Andes, Bogota, available at: www.ucalgary.ca/mg/GLOBE/Public/publications_2001.html
Pineros, D. (2002), Are you sure that what you want is virtual training?, Gestion del
Conocimiento, available at: www.gestiondelconocimiento.com
Second International Congress in Knowledge Management and Quality Management (2004),
Colombia, available at: www.iticol.org/congresogcc
Statistics Canada, Tunneys Pasture (2001), Knowledge management practices survey,
available at: www.statcan.ca
. (n.d), (Director of the Business Administration School, Universidad Central,
Velasquez, A
Colombia), interviewed by Baquero, T., May.
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Washington, DC.
XIII International Congress (n.d), Congreso on Human Resources Management Knowledge
Management: Contribution to the Value Creation in Organizations, available at: www.anri.
org.ve/informacion/enlaces.htm
About the authors
Tatiana Baquero is Co-founder and CEO of Apoya Corporation, an IT and
business consulting company that provides innovative content management
solutions, and KM consulting services to organizations in the Americas. She has
experience in the design and implementation of corporate information
management projects by leveraging human and technology resources. Her
main interests include organizational learning, organizational development,
change management, and intellectual capital. Tatiana holds a bachelor in
industrial engineering with concentration in organizational management from
Los Andes University in Bogota (Colombia), and has an MS in Engineering Management with
concentration in KM from The George Washington University, Washington, DC.
William Schulte is an Associate Professor and Sam Walton Free Enterprise
Fellow in the Harry F. Byrd, Jr School of Business of Shenandoah University.
He was a founding research associate of the Institute for Knowledge and
Innovation of The George Washington University where he advises doctoral
students in the KM program in the School of Engineering and Applies
Sciences. Schulte has previously taught at The George Washington University,
the Tobin College of Business of St Johns University in New York and the
KM practices in
Colombia
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