Managing and running election campaigns, using new-age digital tools and technol

ogies
helps politicians and political parties use data, analytics and technology to ma
nage an election campaign.
found inspiration in the way campaigns were being run in the West, especially by
the likes of US President Barack Obama.
challenging incumbent politicians and increase his visibility, especially among
mobile-friendly, tech-savvy voters
The idea for HawkEye came when Nandan one day told us that he wanted to get a fe
el of the entire constituency (Bangalore South) over the course of two months. T
o build HawkEye , the campaign team mapped out the entire constituency through mult
iple reconnaissance trips and built in all the information, from the history of
the constituency and voting patterns, to information about all the candidates, a
nd pretty much everything about the electoral districts.
This would enable you to do a few things immediately firstly, on a Google Map it wo
uld tell you exactly where you are, which polling booth, assembly constituency a
nd jurisdiction you are in, says Pugalia. Secondly, it will tell you who your loca
l MLA is, how many votes he has received in the past, etc
follow up project in constituency management.
With data and analytics, it is possible to plan better, pick the right candidate
s, create the perfect message, understand the mind of the voter, their aspiratio
ns, and deliver the message systematically through multiple electronic and physi
cal channels - from social media to a door knock from a volunteer or a party wor
ker. Technology has redefined activities such as buying plane/train/bus tickets,
calling taxis, booking movie tickets, and buying books, music and just about an
ything online. We have even seen our banks go from the ledger to core banking an
d fully online services in a few years. Elections are the last bastion - the sca
le is vast and so much has to be done in such little time. We feel that the time
is now - to use data, analytics, and technology to significantly improve the wa
y elections are contested.
understand the sentiments of his constituents
ranging from researching urban issues to creating innovative campaign fundraisin
g strategies.
FourthLion began with researching waste management alternatives to address the w
orsening landfill crisis in Mumbai. The Deputy Commissioner of the BMC strategis
ed an action plan to address this issue, based on our findings. Future studies w
ill address ten key civic issues that affect the daily lives of urban citizens
A communications strategy, based on continual assessment of public sentiment usi
ng InstaVaani, has been developed as a part of the MRCC s campaign plan
instituting a Grievance Redressal System to ensuring an effective deployment of
MPLADS funds
nurturing his constituency from a developmental perspective
FourthLion is a political and development consulting firm that seeks to create i
mpact at scale by leveraging the government machinery. The name FourthLion deriv
es from the hidden fourth lion of the Ashoka Pillar, which represents the citize
n. We thus uphold our conviction that it is the citizen who comes first in any d
evelopment project.
FourthLion seeks to participate in a social development milieu that is rapidly e

volving with increasing synergy between the government and private sector. Every
approach of ours encompasses three pillars that we believe strongly in:
Politics is the main lever of change: It is only by partnering with elected repr
esentatives and people who hold decision-making authority that we can make
Major, impactful change occurs only by working at scale. In a country as large a
nd diverse as India, it is only through partnering with government that we can r
each and influence the masses.
A data-driven approach with the deployment of technology is essential to progres
s and to create the change we wish to see in the country.
We achieve this in multitude ways: our four offerings - Samagra, instaVaani, Wal
kIn and FLAnalytics - cut across both social and corporate sectors; we take our
learnings from the corporate world and apply it to the development sector. Our t
eam comes with a wealth of experience from diverse backgrounds that helps us add
ress the myriad problems of development in India.