FBLA CAP Guidelines

CALIFORNIA FUTURE BUSINESS LEADERS OF AMERICA
CALIFORNIA AWARDS PROGRAM

2016-2017 EDITION
THIS PAGE INTENTIONALLY LEFT BLANK
CALIFORNIA AWARDS PROGRAM 2016-2017 EDITION
CALIFORNIA AWARDS PROGRAM

TABLE OF CONTENTS
Summary of Changes .................................................................................................................................... 5
Eligibility .......................................................................................................................................................................5
New Events...................................................................................................................................................................5
Modified Events ............................................................................................................................................................5
Substitutions ................................................................................................................................................................5
General Guidelines ....................................................................................................................................................... 5
Introduction ................................................................................................................................................. 6
Mission Statement....................................................................................................................................................... 6
Program Design & Purpose .......................................................................................................................................... 6
California Awards Program (CAP) Committee ............................................................................................................. 6
Competitive Events Overview ........................................................................................................................ 7
Objective Events........................................................................................................................................................... 7
Production Events ....................................................................................................................................................... 8
Performance Interview Events .................................................................................................................................. 8
Performance Speech Events ..................................................................................................................................... 9
Performance Project Events..................................................................................................................................... 10
Performance Report Events ..................................................................................................................................... 11
Performance Role Play Events ................................................................................................................................. 12
All Events Alphabetical ............................................................................................................................................ 13
Special Notes to Advisers and Administrators ................................................................................................ 15
Preparing for Competition ............................................................................................................................ 15
General Event Guidelines ..............................................................................................................................16
Eligibility .....................................................................................................................................................................16
Repeat Competitors ................................................................................................................................................... 16
Grade Level Specific Events ........................................................................................................................................ 17
Sequenced Events ...................................................................................................................................................... 17
Use of Calculators ....................................................................................................................................................... 17
Breaking Ties .............................................................................................................................................................. 17
Substitutions .............................................................................................................................................................. 18
Additional Information ............................................................................................................................................... 18
Event Type Guidelines ..................................................................................................................................19
Objective Events Number of Entries ........................................................................................................................ 19
Objective Events Wild Card Entries ......................................................................................................................... 20
Objective Events Number of Competitors Advance to State ................................................................................... 20
Production Events ...................................................................................................................................................... 21
Performance Events General................................................................................................................................... 22
Performance Events Prejudged............................................................................................................................... 24
Performance Events Sequestered ............................................................................................................................25
Performance Events Report .................................................................................................................................... 26
Objective Events .......................................................................................................................................... 27
Accounting I............................................................................................................................................................... 28
Accounting II.............................................................................................................................................................. 29
Advertising- New ........................................................................................................................................................ 30
Agribusiness ............................................................................................................................................................... 31
Business Calculations.................................................................................................................................................. 32
Business Communication............................................................................................................................................ 33
Business Law .............................................................................................................................................................. 34
Computer Problem Solving......................................................................................................................................... 35
Cyber Security ............................................................................................................................................................36
Economics .................................................................................................................................................................. 37
FBLA Principles & Procedures .....................................................................................................................................38
Health Care Administration ........................................................................................................................................39
Insurance and Risk Management ............................................................................................................................... 40
Introduction to Business ............................................................................................................................................. 41
Introduction to Business Communication .................................................................................................................. 42
Introduction to Business Procedures........................................................................................................................... 43
Introduction to Financial Math ................................................................................................................................... 44
Introduction to Information Technology .....................................................................................................................45
Introduction to Parliamentary Procedure .................................................................................................................. 46
Journalism - New ........................................................................................................................................................ 47
Networking Concepts ................................................................................................................................................. 47
Organizational Leadership - New ............................................................................................................................... 49
Personal Finance.........................................................................................................................................................50
Securities & Investments ............................................................................................................................................ 51
Production Events........................................................................................................................................ 52
Computer Applications ............................................................................................................................................... 53
Database Design & Applications .................................................................................................................................54
Spreadsheet Applications ........................................................................................................................................... 55
Word Processing .........................................................................................................................................................56
Performance Interview Events .................................................................................................................... 57
Future Business Leader ...............................................................................................................................................58
Job Interview ............................................................................................................................................................. 60
Performance Speech Events .......................................................................................................................62
Creed ..........................................................................................................................................................................63
Impromptu Speaking ................................................................................................................................................. 64
Public Speaking I ....................................................................................................................................................... 66
Public Speaking II....................................................................................................................................................... 68
Performance Project Events ....................................................................................................................... 70
3D Animation.............................................................................................................................................................. 71
Business Ethics (Modified) ........................................................................................................................................... 73
Coding and Programming (formally Desktop Application Programming)...................................................................... 75
Computer Game & Simulation Programming ............................................................................................................. 77
Digital Video Production............................................................................................................................................. 79
E-business .................................................................................................................................................................. 81
Electronic Career Portfolio..........................................................................................................................................83
Emerging Business Issues (Modified) ...........................................................................................................................85
Graphic Design ........................................................................................................................................................... 87
Introduction to Business Presentation ....................................................................................................................... 89
Mobile Application Development ............................................................................................................................... 91
Public Service Announcement ....................................................................................................................................93
Publication Design ......................................................................................................................................................95
Sales Presentation ...................................................................................................................................................... 97
Social Media Campaign ............................................................................................................................................. 99
3
Website Design......................................................................................................................................................... 101

Performance Report Events ...................................................................................................................... 103
American Enterprise Project ..................................................................................................................................... 104
Business Financial Plan ............................................................................................................................................. 106
Business Plan ............................................................................................................................................................ 108
Community Service Project ...................................................................................................................................... 111
Local Chapter Annual Business Report ..................................................................................................................... 113
Partnership with Business Project ............................................................................................................................. 114
Performance Role Play Events .................................................................................................................. 116
Banking & Financial Systems .................................................................................................................................... 117
Client Service ............................................................................................................................................................ 119
Entrepreneurship ...................................................................................................................................................... 121
Global Business......................................................................................................................................................... 123
Help Desk ................................................................................................................................................................. 125
Hospitality Management .......................................................................................................................................... 127
Management Decision Making ................................................................................................................................. 129
Management Information Systems .......................................................................................................................... 131
Marketing ................................................................................................................................................................. 133
Network Design ........................................................................................................................................................ 135
Parliamentary Procedure .......................................................................................................................................... 137
Sports & Entertainment Management ...................................................................................................................... 139
Recognition Program ................................................................................................................................. 141
Gold Seal Chapter Award of Merit ............................................................................................................................ 142
Membership Awards ................................................................................................................................................. 143
Sweepstakes Award ................................................................................................................................................. 144
Outstanding Local Chapter Adviser .......................................................................................................................... 145
Whos Who in FBLA .................................................................................................................................................. 146
California FBLA Scholarship...................................................................................................................................... 147
Rating Sheets ............................................................................................................................................ 148
SUMMARY OF CHANGES
UPDATED SEPTEMBER 2016
ELIGIBILITY
The top four (4) competitors in ALL events will represent California at the National Leadership Conference. Refer
to event guidelines for additional eligibility information.
Change: The top six (6) competitors in all Objective Test events will advance to the State Conference.
The top five (5) competitors in all judged events (Project, Report, and Role Play) will be finalists at the State
Leadership Conference. Refer to event guidelines for additional eligibility information.
NEW EVENTS
ADVERTISING. Online, objective test/individual event. Offered at the State Conference.
JOURNALISM. Online, objective test/individual event. Offered at the State Conference.
ORGANIZATIONAL LEADERSHIP. Online, objective test/individual event. Offered at the State Conference.
Number of Entries per Chapter in Each New Event Three (3)
MODIFIED EVENTS
BUSINESS ETHICS will be either an individual or a team of 2 or 3.
EMERGING BUSINESS ISSUES will be either an individual or a team of 2 or 3.
DESKTOP APPLICATION PROGRAMMING is renamed CODING AND PROGRAMMING.
SUBSTITUTIONS
Substitutions are only allowed for specific team and/or chapter events to advance to the next level of competition,
(either section to state or state to national). Substitutions must be made before the conference registration deadline.
You may make a substitute decision for a team/chapter event where a member(s) cannot fulfill the obligation to
compete at the next round of competitions. Please refer the guidelines found on page 18 of the California Awards
Program.
GENERAL GUIDELINES
NUMBER OF COMPETITORS (STATE). The number of members each chapter may enter in objective test events
starting at State is three (3).
NUMBER OF EVENTS. A member may only enter in two (2) active (individual or team) events and one (1) chapter
event. Creed does not count as an active event.
PHOTO ID GUIDELINES. School issued ID or government ID (valid driver's license, DMV ID card, passport,
permanent resident card, etc.). No photocopies. Competitors who attend schools that do not provide photo IDs for
students must provide a school embossed seal on a transcript WITH the student's photo. NO EXCEPTIONS.
PROOF OF GRADE GUIDELINES. All competitors in events requiring a transcript for either proof of grade (9th and
10th) or Accounting I verification must submit a PDF copy of transcript when registering for the event. Your section
conference guide will have instructions on how to submit.
PERFORMANCE EVENT GUIDELINES. Handshakes with the judges are optional and do not affect event scoring.
Five (5) minutes of equipment setup time is provided if applicable to the event. If competitors exceed five (5)
minutes, the amount of time exceeded will be deducted from the presentation time.
DISQUALIFICATION: Competitors will be DISQUALIFIED if they are late to their event. No exceptions.
INTRODUCTION
THIS DOCUMENT IS COMPLETELY SELF-CONTAINED FOR CALIFORNIA FBLA. REFER TO THE COMPETITIVE
EVENTS SECTION OF THE NATIONAL CHAPTER MANAGEMENT HANDBOOK ONLY IF YOU ARE COMPETING AT
THE NATIONAL LEADERSHIP CONFERENCE.
IT IS HIGHLY RECOMMENDED THAT YOU THOROUGHLY REVIEW THIS DOCUMENT FOR ALL COMPETITIVE
EVENT RULES AND REGULATIONS. There are revisions/additions/corrections to this edition. These guidelines and
rating sheets will be in effect beginning with the 2017 Section and State Leadership Conferences.
The California Awards Program Committee is responsible for monitoring the competitive events program and making
recommendations to the Management Team. If you would like to express an opinion about a competitive event, please
discuss this with the committee representative from your section.
MISSION STATEMENT
The FBLA mission is to prepare students for successful careers in business through support for curriculum development
and innovative assessment tools. To help meet that charge, the FBLA Competitive Events Program has been developed
and made available to local and state chapters for use in assessing students in the various knowledge, skills, and
abilities that make up todays business education curriculum.
PROGRAM DESIGN & PURPOSE

The California Competitive Events Program at the Section and State Leadership Conferences exemplifies the range of
activities and focus of FBLA and is based on the guidelines from the national office. These events are based on projects
developed from the goals of FBLA and the curricula of business education programs.
FBLA is committed to facilitating the transition of its members from their educational development into their career
path. The Competitive Events Program plays a central role in delivering on this commitment. The program allows
members to demonstrate and validate their mastery of essential business concepts, skills, and knowledge. In addition,
members participating in this program will:
demonstrate their career competencies, business knowledge, and job-related skills

expand their leadership skills
demonstrate their competitive spirit
receive recognition for their achievements
encourage community service
The FBLA Competitive Events Program is designed to correlate with the Business Education Curriculum Standards
published by the National Business Education Association (NBEA), and the U.S. Department of Education Career
Clusters. Each events guidelines indicate the specific NBEA Standard(s) and Career Cluster(s) the event addresses.
CALIFORNIA AWARDS PROGRAM (CAP) COMMITTEE

CAP COORDINATOR
Nancy Sansot
Management Team Liaison
INLAND SECTION
BAY SECTION
Mark St. John
Cupertino High School
NORTHERN SECTION
CENTRAL SECTION
Shawne Arnold
John H. Pitman High School
SOUTHERN SECTION
Ty Watkins
Diamond Bar High School
Doug Ahlers
Sutter Union High School
Samiya Waheed
Yorba Linda High School
GOLD COAST SECTION

Sue Coupland
Lompoc High School
COMPETITIVE EVENTS OVERVIEW

The California Awards Program offers competitive events for participation at the Individual (I), Team (T), and Chapter
(C) level. Some competitive events are offered at both the Section and State Leadership Conferences while other
events are only offered at the State Leadership Conference.
Below is an overview of competitive event types:
OBJECTIVE EVENTS
Offered at
Section
Offered at
State
Calculators
Provided 1
Grades 6-10
Only 2
Transcript
Required 3
Wild Card 4
Each competitor takes a one-hour multiple choice test administered at the conference. Participants compete as
individuals in all objective events. Each chapter is allowed to enter three (3) to six (6) competitors for each event,
depending on chapter size (see the section Objective Events Number of Entries).
Accounting I
Accounting II
Advertising - New
Agribusiness
Business Calculations
Business Communication
Business Law
Computer Problem Solving
Cyber Security
Economics
FBLA Principles and Procedures
Health Care Administration
Insurance & Risk Management
Introduction to Business
Introduction to Business Communication
Introduction to Business Procedures
Introduction to Financial Math
Introduction to Information Technology
Introduction to Parliamentary Procedure
Journalism - New
Networking Concepts
Organizational Leadership - New
Personal Finance
Securities & Investments
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
Calculators will be provided for these events (see the section Use of Calculators).
These events are restricted to students in grades 6-10 only (see the section Grade Level Specific Events).
3
A transcript must be submitted for each competitor participating in these events. (Exception: Middle Level Students)
4
These events qualify as wild card entries at the state level (see the section Objective Events Wild Card Entries).
2
COMPETITIVE EVENTS OVERVIEW (CONTINUED)

PRODUCTION EVENTS
Each competitor takes a one- or two-hour production test administered at the competitors local school site. To
compete in production events, advisers must submit a test request by the date specified on the conference registration
guide. Completed tests are submitted online and sent back to California FBLA for judging prior to the conference. At
the conference, competitors take an additional one-hour multiple choice test.
Offered at State
Objective Test
Computer Applications
Database Design & Applications
Spreadsheet Applications
Word Processing
Offered at Section
Participants compete as individuals in all production events. Each chapter is allowed to enter up to three (3)
competitors for each event.
X
X
X
X
X
X
X
X
X
X
X
X
PERFORMANCE INTERVIEW EVENTS
X
X
Objective Test
X
X
Calculators Provided 1
Offered at State
Future Business Leader

Job Interview
Offered at Section
To compete in interview events, competitors must submit (online) application materials by the date specified on the
conference registration guide. Future Business Leader (FBL) competitors take an additional one-hour multiple choice
test at the conference. Finalists are interviewed by a panel of judges at the conference. Job Interview finalists are
determined by application material scores; FBL finalists are determined by the objective test scores. Participants
compete as individuals in all interview events. Each chapter is allowed to enter up to two (2) competitors for each event.
Calculators will be provided for FBL during the objective test only (see the section Use of Calculators).

PERFORMANCE SPEECH EVENTS
Sequestered 3
X
X
X
X
Transcript Required 2
X
X
X
X
Grades 6-10 Only 1
Offered at State
Creed
Impromptu Speaking
Public Speaking I
Public Speaking II
Offered at Section
Each competitor delivers a speech in front of a panel of judges at the conference. Participants compete as individuals in
all speech events. Each chapter is allowed to enter one (1) competitor for each event.
X
X
3
Impromptu Speaking competitors are sequestered prior to their performance (see the section Performance Events
Sequestered Events).
2

PERFORMANCE PROJECT EVENTS
Competitors complete a project based on the provided topic. Projects are submitted to California FBLA for judging
prior to the conference. At the conference, finalists present their project in front of a panel of judges.
3D Animation
Business Ethics
Computer Game & Simulation Programming
Coding and Programming (Name Change)
Digital Video Production
E-business
Electronic Career Portfolio
Emerging Business Issues
Graphic Design
Introduction to Business Presentation
Mobile Application Development
Public Service Announcement
Publication Design
Sales Presentation 3
Social Media Campaign
Website Design
I, T
I,T
I, T
I
I, T
I, T
I
I,T
I, T
I, T
I, T
I, T
I, T
I
I, T
I, T
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
Number Of Finalists
Transcript Required 2
Grades 6-10 Only 1
Offered at State
Offered at Section
Type
Participants compete as individuals (I) or teams (T) in project events. Each chapter is allowed to enter one (1) entry for
each event.
5
10
5
5
5
5
5
10
5
10
5
5
5
5
5
5
3
Sales Presentation does not have a prejudged project component at the state level.
2
10

PERFORMANCE REPORT EVENTS
Competitors complete a report based on the provided topic. Reports are submitted to California FBLA for judging prior
to the conference. At the conference, finalists present their report in front of a panel of judges.
11
Number Of Finalists
C
I, T
I, T
C
C
C
Offered at State
American Enterprise Project

Business Financial Plan
Business Plan
Community Service Project
Local Chapter Annual Business Report 1
Partnership With Business Project
Offered at Section
Type
Participants compete as individuals (I) or teams (T), or on behalf of their chapter (C) in report events. Each chapter is
allowed to enter one (1) entry for each event.
X
X
X
X
X
X
5
5
5
5
10
5
Local Chapter Annual Business Report does not have a presentation component.

PERFORMANCE ROLE PLAY EVENTS
To compete in role play events, competitors take a one-hour, collaborative multiple choice test at the conference.
Finalists will participate in a role play scenario with a panel of judges. Competitors are sequestered prior to receiving the
role play scenario.
X
X
X
X
X
X
X
T
T
I
T
T
T
T
T
I
T
Number Of Finalists
Offered at State
X
X
X
X
X
X
X
X
X
X
X
X
Objective Test
T
I
T
T
I
T
T
T
T
T
T
T
Calculators Provided 1
Banking & Financial Systems

Client Service 2
Entrepreneurship
Global Business
Help Desk
Hospitality Management
Management Decision Making
Management Information Systems
Marketing
Network Design
Parliamentary Procedure 3
Sports & Entertainment Management
Offered at Section
Type
Participants compete as individuals (I) or teams (T) in role play events. Each chapter is allowed to enter one (1) entry for
each event.
5
12
5
5
10
5
5
5
5
5
5
5
Calculators will be provided for these events (see the section Use of Calculators).
Client Service does not have a multiple choice test component. All competitors participate in the role play
scenario.
3
The Parliamentary Procedure multiple choice test is not collaborative. Each competitor in the team takes the test
separately; individual scores are averaged to determine the team score.
2
12
13
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
T
I
I
Sequestered
Wild Card
Transcript Required
Grades 6-10 Only
Objective Test
I
I
X
I
Performance
X
X
X
X
Pre-Submission
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
Number of Finalists
X
X
Calculator
1
3+
3+
3
3+
1
1
3+
3+
1
1
3+
1
1
1
1
3
1
3+
1
3+
3
1
1
1
3+
1
1
1
3+
2
1
1
3+
1
1
1
3+
3+
State
I, T
I
I
I
I
C
T
I
I
I,T
I, T
I
I, T
I
I
C
I
I, T
I
I
I
I
I
I, T
I, T
I
I
I,T
T
I
I
T
I, T
I
I
T
I
I
I
Section
Entries
3D Animation
Accounting I
Accounting II
Advertising - New
Agribusiness
Business Ethics
Business Law
Business Plan
Client Service
Coding and Programming
Creed
Cyber Security
E-business
Economics
Entrepreneurship
Global Business
Graphic Design
Help Desk
Impromptu Speaking
Type
ALL EVENTS ALPHABETICAL
5
5
X
X
10
5
X
X
X
X
5
12
5
5
X
X
X
X
X
X
X
X
X
X
X
I
5
I
X
X
X
5
5
5
T
I
I
T
I
I
X
X
X
X
X
X
X
X
X
X
X
X
X
I
I
T
I
I
X
X
X
X
X
X
X
X
X
X
X
10
5
5
X
X
X
X
X
5
10
5
10
5
X
X
X
X
X
X
X
X
X
X
X
X
Sequestered
Wild Card
Performance
X
X
X
X
X
X
Pre-Submission
I
I
I
I
X
X
X
X
X
X
Number of Finalists
Transcript Required
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
Grades 6-10 Only
Objective Test
3+
1
3+
3+
3+
3+
2
3
1
1
1
1
1
1
3+
3
1
1
3+
1
1
1
1
1
3+
1
1
3
1
3
Calculator
Section
I
I, T
I
I
I
I
I
I
C
T
T
T
I, T
T
I
I
T
C
I
I, T
I
I
I, T
I
I
I, T
T
I
I, T
I
State
Entries

Job Interview
Journalism - New
Local Chapter Annual Business Report
Marketing
Network Design
Networking Concepts
Parliamentary Procedure
Personal Finance
Public Speaking I
Public Speaking II
Publication Design
Sales Presentation 1
Website Design
Word Processing
Type
ALL EVENTS ALPHABETICAL (CONTINUED)
10
10
10
5
5
5
5
5
X
X
X
X
I
T
T
T
X
X
X
X
X
T
I
I
I
X
X
X
5
5
X
X
5
5
X
X
X
X
X
X
X
X
X
I
T
I
X
X
5
I
X
X
X
X
X
X
X
X
X
X
X
Key:
I - Individual
T - Team of 2-3 (4-5 for Parliamentary Procedure only)
C- Chapter
1 Sales Presentation
has a pre-submission at the section level only, and a performance at the state level only.
14
SPECIAL NOTES TO ADVISERS AND ADMINISTRATORS

Chapter advisers and school administrators are encouraged to keep the following points in mind as they prepare their
students for participation in the FBLA Competitive Events Program.
Competitive events are excellent motivating devices; they help to instill the desire to learn and to achieve.
To be the best generally requires innate ability, high motivation, and many hours of hard work.
Travel and interaction with students from other schools are tremendous learning opportunities for students.
Competitive events can be helpful in building school spirit and in publicizing a business program.
Competitive events should not be used to determine curricula, teaching methodology, time spent on class
activities, textbooks to be adopted, grading procedures, or for teacher evaluations.
Excessive class time should not be spent on areas covered in competitive events at the expense of other subject
matter that should be taught.
Delaying contestant selection as long as possible is encouraged so more students are striving for mastery or
excellence in a particular area.
A teachers competence or effectiveness should not be judged by the number of student winners. A teacher is not
an excellent teacher simply because a student wins a competitive event.
Likewise, the success of a local chapter should not be determined strictly by the performance of its members in
competitive events. While an important element of the overall FBLA program, competitive events are just thata
part. Many activities and programs work together to build a successful chapter.
Teachers should recognize the value of competitive events, maintain a professional attitude towards the events,
and keep them in proper perspective.
PREPARING FOR COMPETITION

COMPLY WITH ENTRY PROCEDURES AND REGULATIONS.
Check the status of membership dues. Students wishing to compete must be paid members by the stated
deadlines for section and state competition.
Members must be registered for the conference in order to participate in a competitive event.
Ensure that registration forms are completed properly and submitted by the published deadline. This is the
responsibility of the local adviser for section and state competitions.
BE FAMILIAR WITH THE EVENT GUIDELINES.
Check the current edition of the document for a complete listing of competitive events.
Thoroughly review ALL appropriate guidelines AND rating sheets.
Become completely familiar with the procedures to be followed in administering the event.
Determine from the rating sheets and guidelines exactly what areas will be judged.
PREPARE FOR COMPETITION.
Where appropriate, involve faculty, other members, advisory committee members, and businesspeople. These
are excellent resourcesuse them!
Practice makes perfect! Try to create realistic practice tests and simulate performance sessions.
15
PREPARING FOR COMPETITION (CONTINUED)

IDENTIFY AND ASSEMBLE NEEDED RESOURCES.
Obtain textbooks on your subject matter to study. Competitive event study and reference materials can be
ordered at www.FBLAMarketPlace.com. FBLA Nationals also provides a reference guide with sample materials:
http://www.fbla-pbl.org/fbla/competitive-events/guide.
Contact former and current chapter members who have entered this event in previous years.
Find mentors and other experts who can help you prepare.
COMPLY WITH COMPETITION REGULATIONS.
Be familiar with the information to be provided and the deadlines to be met.
Make sure copies of materials submitted to judges are error-free and in the proper format.
Calculators supplied by section or state competition can be used in objective tests as appropriate.
GENERAL EVENT GUIDELINES

ELIGIBILITY
MEMBERSHIP DUES. All participants who enter a competitive event must have paid state and national dues by
January 22 (for section competition) and March 1 (for state competition).
RECOGNITION EVENTS. A participant, not chapter, entered in a recognition event will not preclude that
participant from competing in another individual, team, and/or chapter event.
INDIVIDUAL, TEAM, AND CHAPTER EVENTS. A member may only enter in two (2) active (individual or team)
events and one (1) chapter event. Creed does not count as an active event.
REPEAT COMPETITORS
Students may NOT repeat an event if he/she has previously competed in that event at the National Leadership
Conference (NLC). Exceptions are as follows:
MODIFIED EVENTS. An individual may compete in the same event when the event is modified.
TEAM EVENTS. One (1) competitor of the team may have competed in the same event at one (1) previous NLC;
however, they may not compete more than twice in the event at the national level.
CHAPTER EVENTS. Competitors may compete in a chapter event more than once. (American Enterprise Project,
Community Service Project, Local Chapter Annual Business Report, and Partnership with Business Project).
INDIVIDUAL ENTRY. A competitor who competed as an individual entry in a team event at the national level may
compete in the same event a second time as part of a team but not a second time as an individual.
PARLIAMENTARY PROCEDURE. Two (2) competitors of the team may have competed in this event at a previous
NLC; however, they may not compete more than twice in this event at the national level.
PILOT EVENTS. Participation in a pilot event at NLC does not disqualify a member from competing in the same
event if it becomes an official competitive event.
16
GENERAL EVENT GUIDELINES (CONTINUED)

GRADE LEVEL SPECIFIC EVENTS
APPLICABLE EVENTS
Creed

Public Speaking I
Events stated above are only for 6th to 10th grade members. However, 6th, 7th, and 8th grade members are not
eligible to compete at the National Leadership Conference per national guidelines. A PDF copy of proof of grade level
for competitors in 9th and 10th grades must be uploaded in the registration system at the time of registration.
SEQUENCED EVENTS
APPLICABLE EVENTS
Accounting I and Accounting II
Introduction to Financial Math and Business Calculations
Introduction to Business Communication and Business Communication
Introduction to Parliamentary Procedure and Parliamentary Procedure
Public Speaking I and Public Speaking II
Events stated above are linked in a series. Once a member has competed at the National Leadership Conference in the
second or advanced event in the series, he/she may not subsequently compete in the first or introductory event.
USE OF CALCULATORS
APPLICABLE EVENTS
Accounting I
Accounting II
Entrepreneurship
Network Design
Networking Concepts
Personal Finance
A basic calculator will be provided for events stated above. Competitors may not bring their own calculator.
BREAKING TIES
OBJECTIVE EVENTS. Ties are broken by comparing the correct number of answers to the last 10 questions on the
exam. If a tie remains, the next group of 10 questions are used. This process continues until the tie can be broken.
PRODUCTION EVENTS. The production test score will be used to break a tie.
ROLE PLAY EVENTS (except Client Service). The objective test score will be used to break a tie based on the tie
breaking criteria of objective tests.
PROJECT & REPORT EVENTS (except Local Chapter Annual Business Report). The project/report score will be
used to break a tie.
17

SUBSTITUTIONS
Substitutions are only allowed for specific team and/or chapter events to advance to the next level of competition,
(either section to state or state to national). Substitutions must be made before the conference registration deadline.
You may make a substitute decision for a team/chapter event where a member(s) cannot fulfill the obligation to
compete at the next round of competitions under the following guidelines:
TEAMS. If the event is a team event that does not require pre-judged component, you may only substitute one (1)
member of a team originally comprised of 2 or 3 members.
PARLIAMENTARY PROCEDURE. You may make substitutions as long as at least two (2) members of a team of 4,
or three (3) members from a team of 5 remain on the team that advance to the next level of competition (Section to
State, State to National). Maximum number of substitutions allowed is two (2).
CHAPTER EVENTS. Substitutions are allowed for chapter events with a performance component if the chapter
participates in the next level of competition (State to National).
INDIVIDUAL EVENTS. Substitutions are not allowed for individual events. If an individual cannot participate in the
next level of competition, his or her spot is forfeited to the next eligible competitor.
PREJUDGED EVENTS. Substitutions are not allowed for pre-judged events. However, a team may drop a member
if allowed in the event guidelines. If an individual or team cannot participate in the next level of competition, their
spot is forfeited to the next eligible individual or team.
ADDITIONAL INFORMATION
DRESS CODE. Competitors must adhere to the official FBLA dress code in order to participate in a competitive
event. Administrators will be checking dress code before a competitor is admitted into the event. If a competitor is
found to be out of compliance with the official FBLA dress code after starting an objective test or performance,
he/she will be allowed to finish the test or performance, but will be disqualified.
PHOTO IDENTIFICATION. Competitors must show an original, official photo identification: School issued ID or
government ID (valid driver's license, DMV ID card, passport, permanent resident card, etc.). No photocopies.
Competitors who attend schools that do not provide photo IDs for students must provide a school embossed seal
on a transcript WITH the student's photo. NO EXCEPTIONS. This must be presented at the start of the event, or
he/she will not be allowed to compete.
NAME BADGE. Competitors must be wearing their official conference name badge at the start of the event, or
he/she will not be allowed to compete. Lost badges can be replaced at Conference Headquarters with a photo ID.
NO. 2 PENCILS. Competitors must furnish their own No. 2 pencils and erasers for objective tests and performance
events that have a preparation component.
EVENT SCHEDULES. Competitors must report on time for their competitive event or be disqualified.
18

ADDITIONAL INFORMATION (CONTINUED)
COMPETITION LOCATION. The production portion and prejudged portion of Production and Prejudged Events
are completed and submitted prior to the conference. The remaining portion(s) of the event will be administered at
the conference. All other events are fully administered at the conference.
ELECTRONIC DEVICES. No photographs may be taken and no video or audio recording devices may be used
during any competitive event. With the exception of presentation equipment used for some performance events,
all electronic devices, including cellphones, must be turned off and put away during competition.
AMERICANS WITH DISABILITIES ACT (ADA). California FBLA meets the criteria specified in the Americans with
Disabilities Act for all participants who submit a special needs form: cafbla2014.wufoo.com/forms/participantswith-special-needs-notification-form.
ADDITIONAL MATERIALS. Textbooks, other resource materials, and electronic devices may not be taken to or
used during competitive events. Exceptions to this rule are indicated in the guidelines for each individual event.
When an event's guideline specifies materials or equipment that may be used, only those materials or that
equipment may be used. If an item is not listed, it is to be assumed that it is not allowed.
AWARDS. The maximum number of winners for each competitive event is ten (10). Only one (1) award is given to
schools competing in chapter events (America Enterprise Project, Community Service Project, Local Chapter
Annual Business Report, and Partnership with Business Project).
EVENT TYPE GUIDELINES

OBJECTIVE EVENTS NUMBER OF ENTRIES
APPLICABLE EVENTS
Accounting I
Accounting II
Agribusiness
Business Law
Cyber Security
Economics

Personal Finance
The number of competitors from each chapter who can enter in events stated above will be based on local chapter
membership as of the official membership dues deadline datesJanuary 20 (for section competition). This is only
applicable to Objective Events starting at the Section level. The maximum number of entries is as follows:
0 49 members
50 74 members
75 100 members
101+ members
19
3 competitors
4 competitors
5 competitors
6 competitors
EVENT TYPE GUIDELINES (CONTINUED)

OBJECTIVE EVENTS WILD CARD ENTRIES
APPLICABLE EVENTS
Accounting I
Accounting II
Agribusiness
Business Law
Cyber Security
Economics

Personal Finance
Each chapter will have two (2) wild card entries at the state level. This will be for any Objective Event that starts at the
section level only. For clarification purposes, any one student may only enter one event as a wild card. A wild card
event counts as one of the two active events a student may enter.
OBJECTIVE EVENTS NUMBER OF COMPETITORS ADVANCE TO STATE

APPLICABLE EVENTS
Accounting I
Accounting II
Agribusiness
Business Law
Cyber Security
Economics

Personal Finance
A minimum of the top six (6) places from each section competition in Objective Events will represent their section at
the State Leadership Conference. The winners list from each section competition will indicate the number of places
that are eligible.
However, if stated events above have the following number of competitors at the section level, more than six (6)
winners will be able to compete at the state level as shown below:
44 51 competitors
52 60 competitors
61 67 competitors
68+ competitors
7 competitors advance to state level

20

PRODUCTION EVENTS
APPLICABLE EVENTS
Word Processing
The production portion is administered at the local school site prior to the section and state conference for all
competitors.
PRODUCTION EVENT REQUEST FORM. The local chapter adviser must register competitors using the conference
registration system AND complete the proctor information requested on the Production Event Request Form by
December 16, 2016 (section) and February 17, 2017 (state). Access the form at www.cafbla.org.
TEST PROCTOR. A test proctor must be specified on the Production Event Request Form to receive all production
tests. This person must be a certificated teacher or a school staff member and cannot be an adviser or a parent. You
may have more than one test proctor; however, all tests will be sent to one designee.
CALCULATORS. Calculators are not allowed on production tests.
DOCUMENT PREPARATION. Documents prepared for production events must be prepared by the competitor
without help from the adviser or any other person.
REFERENCE MATERIALS. Competitors in Computer Applications and Word Processing may use the Format Guide
on the production test. No materials are allowed for Database Design & Applications or Spreadsheet Applications.
RESULTS. At both the section and state levels, the score received on the production portion will constitute 85
percent of the final event score, and the score received on the objective test will constitute 15 percent of the final
event score.
ALLOTTED TIME. One hour is permitted for Database Design & Applications, Spreadsheet Applications, and Word
Processing. Two hours are allowed for Computer Applications. Time must run continuously and cannot be broken
into multiple sessions. Once an event has begun, the clock may only be stopped for repair of technical problems
outside the control of the student being tested.
JUDGING. There are not specific dates for administering the school-site production tests, but there is a specified
date when completed tests must be uploaded electronically for grading. All materials must be received by January
20, 2017 (section) and by March 17, 2017 (state) in order to be judged.
DISQUALIFICATION. All tests and any materials printed during the testing session must be destroyed by the
proctor immediately after documents have been uploaded for grading. The online competitor and proctor
certification forms must be submitted with the tests. Missing certification forms will result in disqualification from
the event(s).
21

PRODUCTION EVENTS (CONTINUED)
STANDARDS OF MAILABILITY. The following regulations apply to the Computer Applications and Word
Processing events. Materials submitted in these events are graded against the standard of zero errors and
businesslike format. The Format Guide must be followed to ensure proper formatting of any word processing
document in these events.
SLIGHT CORRECTIONS. The following will result in a penalty of two (2) points per error:
o Omission of a non-essential part of a document (e.g. reference initials, enclosure notation)
o Minor errors in vertical or horizontal placement
o Minor spacing errors
o Inserted or omitted words that do not change the meaning of the sentence
SERIOUS CORRECTIONS. The following errors result in a penalty of five (5) points per error:
o Keying or spelling errors
o Inserted or omitted words that change the meaning of the sentence
o Formatting errors
o Failure to follow directions
PERFORMANCE EVENTS GENERAL

APPLICABLE EVENTS
Interview
Job Interview
Speech
Creed
Impromptu Speaking
Public Speaking I
Public Speaking II
Project
Graphic Design
Publication Design
Sales Presentation
Website Design
3D Animation
Business Ethics - Modified
Coding and Programming Name Change
E-business
Emerging Business Issues - Modified
Report
Business Plan

Local Chapter Annual Business
Report*
*Local Chapter Annual Business Report does not have a presentation component. All other report guidelines apply.
22

PERFORMANCE EVENTS GENERAL (CONTINUED)
APPLICABLE EVENTS (CONTINUED)
Role Play
Client Service
Entrepreneurship
Global Business
Help Desk

Marketing
Network Design
PREPARATION. Competitors must prepare interviews, speeches, presentations, projects, and reports. Advisers
and others are not permitted to help.
EQUIPMENT. The room will be supplied with a screen, power, and table for performance events requiring
technology. Competitors are responsible for all other equipment (e.g. laptop, projector, extension cord). Five (5)
minutes of equipment setup time is provided if applicable to the event. If competitors exceed five (5) minutes, the
amount of time exceeded will be deducted from the presentation time.
INTERNET. Internet access will NOT be provided for any event. Competitors in performance events requiring
technology should be prepared to present offline with screenshots or downloaded projects/reports as necessary.
TEAM EFFORT. Team members must perform all aspects of the presentation/performance (e.g. setup, speaking,
and operating audio/visual equipment). Others may not provide assistance. All team members are expected to
actively participate in all components of the event.
HANDSHAKES. Handshakes with the judges are optional and do not affect event scoring.
OBSERVATION. Preliminary performances are not open to conference attendees. Final performances are open to
conference attendees, space permitting (with the exception of Creed and interview events). All attendees must
follow the dress code and wear their name badge. All electronic devices must be turned off and put away. Audience
members are not permitted to interact with judges.
23

PERFORMANCE EVENTS PREJUDGED
APPLICABLE EVENTS
Interview Events
Job Interview
Received by (Section Level)

January 20, 2017
January 20, 2017
Received by (State Level)

March 3, 2017
March 3, 2017
Project Events
3D Animation
Business Ethics - Modified
Coding and Programming Name Change
E-business
Emerging Business Issues - Modified
Graphic Design
Publication Design
Sales Presentation
Website Design

N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
January 20, 2017
N/A
N/A

February 10, 2017
February 10, 2017
February 10, 2017
February 10, 2017
February 10, 2017
February 10, 2017
February 10, 2017
February 10, 2017
February 10, 2017
February 10, 2017
February 10, 2017
February 10, 2017
February 10, 2017
N/A
February 10, 2017
February 10, 2017
Report Events
Business Plan
Partnership with Business Project

N/A
N/A
N/A
N/A
N/A
N/A

March 3, 2017
February 10, 2017
February 10, 2017
March 3, 2017
March 3, 2017
March 3, 2017
Competitors entered in Performance Events with a prejudged component must be registered online for the Section or
State Leadership Conference and have paid conference registration in order for their submission to be judged.
Submissions received after the deadline will not be judged. Finalists and scheduled performance times will be posted
prior to the State Leadership Conference.
Competitors will be disqualified if they are late to their event.

Note: The panel of judges evaluating prejudged materials may not necessarily be the same panel evaluating the
presentations. Prejudged materials may not be returned.
24

PERFORMANCE EVENTS SEQUESTERED
APPLICABLE EVENTS
Speech Events
Impromptu Speaking
Role Play Events
Client Service
Entrepreneurship
Global Business
Help Desk

Marketing
Network Design
Competitors must report to the waiting room before doors close as indicated in the conference program.
Note: It is recommended that participants competing in sequestered events only enter in that event. No
accommodations will be made for competitors to leave the waiting room to compete in other events.
NO GRACE PERIOD. Competitors will be disqualified if they are late to their event.
SEQUESTERED RULES.
Competitors must be escorted from room to room.
Competitors may bring food and drinks to the waiting room.
Competitors may not communicate with outside individuals.
NO electronic devices, including cellphones and laptops are allowed after arriving at the waiting room.
25

PERFORMANCE EVENTS REPORT
APPLICABLE EVENTS
Business Plan

Partnership with Business Project
PREPARATION. Competitors must prepare reports. Advisers and others are not permitted to help.
TIMEFRAME. Reports must describe activities from the previous State Leadership Conference to the current State
Leadership Conference.
SUBMISSION. Reports must be submitted online in PDF format by the published deadline.
PAGE REQUIREMENT.
Reports must not exceed fifteen (15) pages (Exception: Business Plan must not exceed thirty (30) pages).
A title page, divider pages, and appendices are optional and must be included in the page count.
REPORT COVER.
Front cover is not counted against page limit.
Front cover must contain the following information:
o Name of school, state, name of the event, and year (201_-1_). Business Financial Plan and Business Plan
should also include the names of competitors.
REPORT CONTENTS.
Reports must be original, current, and not submitted for a previous state competition.
Reports must include a table of contents and page numbers.
Reports must adhere to the rating sheet sequence. If information is not available for a particular criterion,
include a statement to that effect in the report.
Pages must be numbered and formatted to fit on 8 x 11 paper.
26
OBJECTIVE EVENTS
This section contains event guidelines for Objective Events:
Accounting I
Accounting II
Advertising - New
Agribusiness
Business Law
Cyber Security
Economics

Journalism - New
Networking Concepts
Personal Finance
Students and advisers should review all guidelines thoroughly before participating in competition.
27
ACCOUNTING I
OBJECTIVE EVENT
INDIVIDUAL EVENTSECTION, STATE, AND NATIONAL COMPETITION

The accurate keeping of financial records is an ongoing activity in all types of businesses. This event recognizes FBLA
members who demonstrate an understanding of and skill in basic accounting principles and procedures.
ELIGIBILITY
Participants must not have had more than two (2) semesters (or one [1] semester equivalent to a full year in a block
scheduling program) of high school accounting instruction, nor be enrolled in or have completed any additional accounting
courses.
The participant may not have previously competed in this event or Accounting II at the national level.
Review additional eligibility guidelines:
*NUMBER OF ENTRIES
NUMBER OF COMPETITORS ADVANCE TO STATE
WILD CARD
SECTION
STATE
NATIONAL
Each local chapter may enter three (3) members.*

A minimum of the top six (6) places from section competition will represent their section at the State
Leadership Conference. This event qualifies for a wild card entry.
The top four (4) places in state competition will represent California at the National Leadership
Conference.
OVERVIEW
A one-hour objective test will be administered at the conference based on the competencies listed. Non-graphing calculators
will be provided.
A transcript for each participant in this event must be sent with registration materials for the Section Leadership Conference.
A transcript for a wild card entry must be sent with registration materials for the State Leadership Conference.
ACCOUNTING COURSES MUST BE HIGHLIGHTED OR CIRCLED.
OBJECTIVE COMPETENCIES
journalizing
account classification
terminology
concepts and practices
types of ownership
posting
income statements
balance sheets
worksheets
bank reconciliations
payroll
depreciation
manual and computerized systems
ethics
NBEA STANDARDS
Accounting
Computation
Economics & Personal Finance
CAREER CLUSTERS: Business Management & Administration;
Finance; Government & Public Administration; Marketing, Sales, &
Service
28
ACCOUNTING II
OBJECTIVE EVENT

The accurate keeping of financial records is a vital ongoing activity in all types of businesses. This event recognizes FBLA
members who demonstrate an understanding of and skill in accounting principles and procedures as applied to sole
proprietorships, partnerships, and corporations.
ELIGIBILITY
It is recommended that the participant have completed at least one year of high school accounting instruction or its
equivalent.
The participant may not have previously competed in this event at the national level.
*NUMBER OF ENTRIES
WILD CARD
SECTION
STATE
NATIONAL

Conference.
OVERVIEW
will be provided.
NBEA STANDARDS
29
financial statements
corporate accounting
ratios and analysis
accounts receivable and payable
budgeting and cash flow
cost accounting/manufacturing
purchases and sales
journalizing
income tax
payroll
inventory
plants assets and depreciation
departmentalized accounting
ethics
partnerships
Accounting
Career Development
Computation

Finance; Government & Public Administration; Marketing, Sales, &
Service
ADVERTISING
OBJECTIVE EVENT

This event recognizes FBLA members who demonstrate an understanding of and skill in basic advertising concepts and
procedures.
ELIGIBILITY
STATE
NATIONAL
Each local chapter may enter three (3) members.

Conference.
OVERVIEW
A one-hour objective test will be administered at the conference based on the competencies listed.
personal selling and sales promotion

traditional & alternative advertising media
consumer behavior
basic marketing functions/advertising plan
branding & positioning
legal & ethical issues
diversity & multicultural market
public relations
creation of advertisement
consumer-oriented advertising
financial planning including & budget
consumer purchase classifications
target market & market segmentation
product development & product life cycle
channels of distribution & distribution logistics
marketing research
effective advertising & promotional messages
price planning
financing advertising campaigns
history & influences & demographics
advertising industry & careers
supply chain management
NBEA STANDARDS
Entrepreneurship
Marketing
internet
leadership, career development & team building
CAREER CLUSTERS: Business Management &

Administration; Marketing, Sales, & Service
30
AGRIBUSINESS
OBJECTIVE EVENT

This event recognizes FBLA members who demonstrate an understanding of and skill in basic agribusiness concepts and
procedures.
ELIGIBILITY
*NUMBER OF ENTRIES
WILD CARD
SECTION
STATE
NATIONAL

Conference.
OVERVIEW
NBEA STANDARDS
economics
finance and accounting
health, safety, and environmental
management
management analysis and decision making
marketing
terminology and trends
31
Accounting
Entrepreneurship
Management
Marketing
CAREER CLUSTERS: Agriculture, Business Management &

Administration; Marketing, Sales, & Service
BUSINESS CALCULATIONS
OBJECTIVE EVENT

Acquiring a high level of mathematics skill to solve business problems is a challenge for all prospective business employees.
This event recognizes FBLA members who demonstrate an understanding of mathematical functions in business
applications.
ELIGIBILITY
*NUMBER OF ENTRIES
WILD CARD
SECTION
STATE
NATIONAL

Conference.
OVERVIEW
will be provided.
NBEA STANDARDS
Accounting
Computation
consumer credit
mark-up and discounts
data analysis and reporting
payroll
interest rates
investments
taxes
bank records
insurance
ratios and proportions
depreciation
inventory
CAREER CLUSTERS: Business Management & Administration; Finance
32
BUSINESS COMMUNICATION
OBJECTIVE EVENT

Learning to communicate in a manner that is clearly understood by the receiver of the message is a major task of all business
people. This event recognizes FBLA members who work toward improving their business communication skills of writing,
speaking, and listening.
ELIGIBILITY
*NUMBER OF ENTRIES
WILD CARD
SECTION
STATE
NATIONAL

Conference.
OVERVIEW
NBEA STANDARDS
Communication
33
nonverbal and verbal communication

communication concepts
report application
grammar
reading comprehension
editing and proofreading
word definition and usage
capitalization and punctuation
spelling
digital communication
CAREER CLUSTERS: Business Management & Administration; Human

Services; Marketing, Sales, & Service
BUSINESS LAW
OBJECTIVE EVENT

This event recognizes FBLA members who are familiar with specific legal areas that most commonly affect personal and
business relationships.
ELIGIBILITY
*NUMBER OF ENTRIES
WILD CARD
SECTION
STATE
NATIONAL

Conference.
OVERVIEW
NBEA STANDARDS
Business Law
International Business
legal systems
contracts and sales
business organization
property laws
agency and employment laws
negotiable instruments, insurance, secured
transactions, bankruptcy
consumer protection and product/personal
liability
computer law
domestic and private law
CAREER CLUSTERS: Business Management & Administration; Law,

Public Safety
34
COMPUTER PROBLEM SOLVING

OBJECTIVE EVENT

Having a broad base of knowledge and competencies in core hardware and operating system technologies including
installation, configuration, diagnostics, preventative maintenance, and basic networking is an important element for todays
computer savvy individual. This event recognizes FBLA members who effectively manage hardware, software, and security
of personal computers.
ELIGIBILITY
*NUMBER OF ENTRIES
WILD CARD
SECTION
STATE
NATIONAL

Conference.
OVERVIEW
NBEA STANDARDS
Information Technology
35
operating systems
networks
personal computer components
security
safety and environmental issues
laptop and portable devices
printers and scanners
CAREER CLUSTERS: Information Technology; S.T.E.M.
CYBER SECURITY
OBJECTIVE EVENT

With the increased use of the Internet for browsing, researching, information gathering, and e-commerce, information and
cyber security has become a growing concern for businesses throughout our global economy. This event recognizes FBLA
members who understand security needs for technology.
ELIGIBILITY
*NUMBER OF ENTRIES
WILD CARD
SECTION
STATE
NATIONAL

Conference.
OVERVIEW
NBEA STANDARDS
defend and attack (virus, spam, spyware)

network security
disaster recovery
e-mail security
intrusion detection
authentication
public key
physical security
cryptography
forensics security
cyber security policy
CAREER CLUSTERS: Information Technology; S.T.E.M.
36
ECONOMICS
OBJECTIVE EVENT

Economics is about choice; individuals, businesses and governments are all faced with making choices regarding the
allocation of scarce resources. As a result, economics is applicable in a wide range of fields, including business, finance,
administration, law, local/national government and most aspects of everyday life. This event recognizes FBLA members who
can identify, understand, and apply economic principles to contemporary social, political, and ecological problems.
ELIGIBILITY
*NUMBER OF ENTRIES
WILD CARD
SECTION
STATE
NATIONAL

Conference.
OVERVIEW
NBEA STANDARDS
37
basic economic concepts and principles

monetary and fiscal policy
productivity
macroeconomics
market structures
investments and interest rates
government role
types of businesses/economic institutions
business cycles/circular flow
supply and demand
international trade/global economics

Entrepreneurship
Management

Finance; Marketing, Sales, & Service
FBLA PRINCIPLES & PROCEDURES

OBJECTIVE EVENT

Members in FBLA should be knowledgeable about the association and the information found in the official publications. This
event recognizes FBLA members who are interested in learning about the background and current information of FBLA.
ELIGIBILITY
FBLA members currently enrolled in grades 6-10 are eligible to compete in this event. If a student in grades 6, 7, or 8 places
first, second, third, or fourth at the State Leadership Conference, he/she cannot compete at the national level per national
eligibility guidelines.
The participant may not have previously competed in this event or Business Calculations at the national level.
*NUMBER OF ENTRIES
WILD CARD
SECTION
STATE
NATIONAL

Conference.
OVERVIEW
A proof of grade level for each participant in this event (except middle school members) must be sent with registration
materials for the Section Leadership Conference. A proof of grade level for a wild card entry must be sent with registration
materials for the State Leadership Conference. GRADE LEVEL MUST BE HIGHLIGHTED OR CIRCLED.
FBLA organization
bylaws and handbook
national competitive events guidelines
national publications
creed and national goals
38
HEALTH CARE ADMINISTRATION

OBJECTIVE EVENT

Health care administrators manage the business side of health services, effectively managing resources to ensure the best
medical care to the community. Health care administrators plan, coordinate, and supervise the functions of health care
facilities and the staff that work there. This event recognizes FBLA members who have the ability to help people and
employees in the health care field.
ELIGIBILITY
*NUMBER OF ENTRIES
WILD CARD
SECTION
STATE
NATIONAL

Conference.
OVERVIEW
NBEA STANDARDS
Management
39
managing office procedures

medical terminology
legal and ethical issues
communication skills
managing financial functions
health insurance
records management
infection control
medical history
technology

Finance; Government & Public Administration; Human Services;
Information Technology; Law, Public Safety
INSURANCE AND RISK MANAGEMENT

OBJECTIVE EVENT

Insurance and risk management involves identifying and controlling an individuals or business exposure to loss or injury.
This event recognizes FBLA members who demonstrate an understanding of and skill in basic insurance and risk
management principles and procedures.
ELIGIBILITY
*NUMBER OF ENTRIES
WILD CARD
SECTION
STATE
NATIONAL

Conference.
OVERVIEW
NBEA STANDARDS
risk management process

property and liability insurance
health, disability, and life insurance
insurance knowledge
decision making
careers
ethics
Accounting
Career Development
Management

40
INTRODUCTION TO BUSINESS
OBJECTIVE EVENT

Part of running a business is the ability to identify, describe, analyze and evaluate the general objectives of the business and
the context in which it operates. Businessmen and women understand the advantages and disadvantages of different forms
of business and organizational structure, the source of financing available, data/information management, ethics, and the
impact of global business on their business. This event provides recognition for FBLA members who demonstrate an
understanding of introductory business concepts and vocabulary.
ELIGIBILITY
*NUMBER OF ENTRIES
WILD CARD
SECTION
STATE
NATIONAL

Conference.
OVERVIEW
NBEA STANDARDS
money management, banking, and

investments
consumerism
characteristics and organization of business
economic systems
rights and responsibilities of employees,
managers, owners, and government
career awareness
global business
ethics
insurance
41
Career Development
Communication
Entrepreneurship
Management
Marketing

INTRODUCTION TO BUSINESS COMMUNICATION

OBJECTIVE EVENT

Learning to communicate in a manner that is clearly understood by the receiver of the message is a major task of all business
people. This event recognizes FBLA members who demonstrate an understanding of basic communication skills and
concepts.
ELIGIBILITY
The participant may not have previously competed in this event or Business Communication at the national level.
*NUMBER OF ENTRIES
WILD CARD
SECTION
STATE
NATIONAL

Conference.
OVERVIEW
NBEA STANDARDS
Communication
grammar
punctuation and capitalization
oral communication concepts
reading comprehension
word definition and usage
proofreading and editing
spelling

Marketing, Sales, & Service
42
INTRODUCTION TO BUSINESS PROCEDURES

OBJECTIVE EVENT

Competency in performing daily tasks is a necessity in business. This event recognizes FBLA members who possess
knowledge of basic skills and procedures and the ability to make intelligent business decisions.
ELIGIBILITY
*NUMBER OF ENTRIES
WILD CARD
SECTION
STATE
NATIONAL

Conference.
OVERVIEW
NBEA STANDARDS
43
human relations
technology concepts
business operations
information processing
decision making/management
career development
database and information management
ethics and safety
finance
Career Development
Communication
Computation

Services
INTRODUCTION TO FINANCIAL MATH

OBJECTIVE EVENT

Acquiring the ability to solve common business mathematical problems is a basic skill needed by all prospective business
employees. This event recognizes FBLA members who have an understanding of basic math functions needed in business.
ELIGIBILITY
The participant may not have previously competed in this event or Business Calculations at the national level.
*NUMBER OF ENTRIES
WILD CARD
SECTION
STATE
NATIONAL

Conference.
OVERVIEW
will be provided.
NBEA STANDARDS
Computation
basic math concepts

consumer credit
data analysis
probability
fractions
percentages
discounts
decimals
44
INTRODUCTION TO INFORMATION TECHNOLOGY

OBJECTIVE EVENT

Successful business leaders must understand the impact of technology and how to effectively harness it to drive business.
This event recognizes FBLA members who demonstrate acquired technology skills aligned with the Internet and Computing
Core Certification (IC3) objectives.
ELIGIBILITY
*NUMBER OF ENTRIES
WILD CARD
SECTION
STATE
NATIONAL

Conference.
OVERVIEW
NBEA STANDARDS
45
computer hardware and software

operating systems
common program functions
word processing
spreadsheets
presentation software
networking concepts
email and electronic communication
CAREER CLUSTERS: Information Technology
INTRODUCTION TO PARLIAMENTARY PROCEDURE

OBJECTIVE EVENT
INDIVIDUAL EVENTSTATE AND NATIONAL COMPETITION

Parliamentary procedure is the body of rules, ethics and customs that govern meetings of clubs and organizations. This event
recognizes FBLA members who demonstrate knowledge of basic principles of parliamentary procedure along with an
understanding of FBLAs organization and procedures.
ELIGIBILITY
The participant may not have previously competed in this event or Parliamentary Procedure at the national level.
STATE
NATIONAL

Conference.
OVERVIEW
NBEA STANDARDS
parliamentary procedure principles

FBLA bylaws
CAREER CLUSTERS: Business Management & Administration
46
JOURNALISM
OBJECTIVE EVENT

This event recognizes FBLA members who demonstrate knowledge of basic principles of journalism.
ELIGIBILITY
STATE
NATIONAL

Conference.
OVERVIEW
NBEA STANDARDS
47
economics of journalism
grammar & format
law & ethics
business of journalism
history of journalism
communication
CAREER CLUSTERS: Arts, A/V Technology & Communication
NETWORKING CONCEPTS
OBJECTIVE EVENT

Most businesses implement a connected workplace to share resources over the network. Staying connected is vital to the
smooth operation of businesses. This event recognizes FBLA members who have an understanding of network technologies.
ELIGIBILITY
STATE
NATIONAL

Conference.
OVERVIEW
will be provided.
NBEA STANDARDS
general network terminology and concepts

network operating system concepts
equipment for network access (firewall,
DSU/CSU, T1, WiFi)
OSI model and functionality
network topologies and connectivity
network security
Management
CAREER CLUSTERS: Arts, A/V Technology, & Communication;

48
ORGANIZATIONAL LEADERSHIP
OBJECTIVE EVENT

Students should know basic concepts of leadership, including managerial roles, behavior and motivation, networking, levels
of leadership and traits of effective leaders.
ELIGIBILITY
STATE
NATIONAL

Conference.
OVERVIEW
will be provided.
49
Leadership concepts
Leadership managerial roles
Behavior & motivation
Networking
Communication skills
Leader & follower relations
Team leadership
Self-managed teams
Strategic leadership for managing crises & change
Levels of leadership
Leadership theory
Traits of effective leaders
Personality profile of effective leaders
Leadership attitudes
Ethical leadership
Relationship between power, politics, networking, &
negotiation
Coaching
Managing conflict
Team decision making
Organizational politics
Team skills
Charismatic & transformational leadership
Stewardship & servant leadership
Divers settings
NBEA STANDARDS
CAREER CLUSTERS: Business Management &

Administration, Agriculture, Arts, A/V Technology, &
Communication; Finance, Government & Public
Administration, Human Services, Information Technology,
Law & Public Safety, Marketing, Sales, & Service, S.T.E.M.
PERSONAL FINANCE
OBJECTIVE EVENT

Financial literacy is essential in meeting the financial challenges of the 21st century. This event recognizes students who
possess essential knowledge and skills related to financial issues, can analyze the rights and responsibilities of consumers,
and apply knowledge to financial situations.
ELIGIBILITY
*NUMBER OF ENTRIES
WILD CARD
SECTION
STATE
NATIONAL

Conference.
OVERVIEW
will be provided.
NBEA STANDARDS
credit and debt

earning a living (income, taxes)
managing budgets and finance
saving and investing
banking and insurance
financial principles related to personal
decision making
buying goods and services
50
SECURITIES & INVESTMENTS

OBJECTIVE EVENT

Knowledge of securities and investments is an important part of constructing a lifetime strategy for meeting the challenges
of saving and investing for the future. This event recognizes students who possess comprehensive knowledge of investment
fundamentals; investment wrappers, taxation, and trusts; investment products and funds; the stock market; stock versus
other investments; mutual funds; bonds; derivatives; and financial services regulation.
ELIGIBILITY
*NUMBER OF ENTRIES
WILD CARD
SECTION
STATE
NATIONAL

Conference.
OVERVIEW
will be provided.
NBEA STANDARDS
Accounting
Communication
51
investment fundamentals
personal investing
retirement and estate planning
financial services security
financial assets & markets
financial services regulation
stock market
mutual funds
CAREER CLUSTERS: Finance
PRODUCTION EVENTS
This section contains event guidelines for Production Events:
Word Processing
52
COMPUTER APPLICATIONS
PRODUCTION EVENT

Knowledge of computer applications is a necessity in today's high-tech business world. Employees must be able to apply
various computer applications in a business environment utilizing critical thinking and decision-making skills. This event
recognizes FBLA members who can most efficiently demonstrate computer application skills.
ELIGIBILITY
SECTION
STATE
NATIONAL
Each local chapter may enter a maximum of three (3) members.

A maximum of the top five (5) places from section competition will represent their section at the State
Conference.
OVERVIEW
This event consists of two (2) parts: a school-site production test and an objective test. Competitors are required to complete
both parts for award eligibility.
GUIDELINES
Click the link(s) below to review additional event type guidelines:
PRODUCTION EVENT GUIDELINES
A two-hour school-site production test will be administered at the local school site. A one-hour objective test will be
administered at the conference. The school-site production test score will constitute 85 percent of the final event score; the
objective test score will constitute 15 percent of the final event score.
JUDGING
A panel of judges will evaluate the production test. The school-site production test score will be used to break ties. All
decisions of the judges are final.
PRODUCTION COMPETENCIES
NBEA STANDARDS
basic computer terminology and

concepts
presentation, publishing, and
multimedia applications
email, integrated and collaboration
applications
netiquette and legal issues
spreadsheet and database
applications
security
formatting, grammar, punctuation,
spelling, and proofreading
Communication
53
create, search, and query databases

spreadsheet functions and formulas
text slide graphics and presentations
business graphics
word processing
CAREER CLUSTERS: Business

Management & Administration;
Information Technology; S.T.E.M.
DATABASE DESIGN & APPLICATIONS

PRODUCTION EVENT

Databases are necessary to organize data and information in business. This event recognizes FBLA members who
demonstrate that they have acquired entry-level skills for understanding database usage and development in business.
ELIGIBILITY
SECTION
STATE
NATIONAL

Conference.
OVERVIEW
GUIDELINES
A one-hour school-site production test will be administered at the local school site. A one-hour objective test will be
JUDGING
NBEA STANDARDS
Computation
data definitions/terminologies
query development
table relationships
form development
reports and forms
multiple table database design

tables creation, inserting data into tables
table SQL statements
creation of forms/reports

Information Technology; S.T.E.M.
54
SPREADSHEET APPLICATIONS
PRODUCTION EVENT

Spreadsheet skills are necessary to convert data to information in business. This event recognizes FBLA members who
demonstrate that they have acquired skills for spreadsheet development in business.
ELIGIBILITY
SECTION
STATE
NATIONAL

Conference.
OVERVIEW
GUIDELINES
JUDGING
NBEA STANDARDS
Computation
55
formulas
functions
graphics, charts, reports
purpose for spreadsheets
pivot tables and advanced tools
macros and templates
filters and extraction of data
format and print options
basic mathematical concepts

data organization concepts
creating formulas
functions
generate graphs for analysis purposes
pivot tables
create macros
filter and extract data

WORD PROCESSING
PRODUCTION EVENT

Word processing skills are necessary for all business leaders. This event recognizes FBLA members who demonstrate
acquired word-processing skills aligned with the Microsoft Office Specialist (MOS) Certification.
ELIGIBILITY
SECTION
STATE
NATIONAL

Conference.
OVERVIEW
GUIDELINES
JUDGING
NBEA STANDARDS
related application knowledge

advanced applications
document formatting rules and
standards
grammar, punctuation, spelling, and
proofreading
printing
Communication
production of all types of business forms

letters and mail merge
memos
tables
reports (including statistical)
materials from rough draft and
unarranged copy
email messages

56
PERFORMANCE INTERVIEW EVENTS

This section contains event guidelines for Performance Interview Events:
Job Interview
57
FUTURE BUSINESS LEADER

PERFORMANCE INTERVIEW EVENT

This event honors outstanding FBLA members who demonstrate leadership qualities, participate actively in FBLA, and
provide evidence of knowledge and skills essential for successful careers in business.
ELIGIBILITY
SECTION
STATE
NATIONAL
Each local chapter may enter a maximum of two (2) members.

Conference.
OVERVIEW
This event consists of three (3) parts: a cover letter & rsum, an objective test, and an interview. Competitors are required to
complete all parts for award eligibility.
will be provided.
GUIDELINES
PERFORMANCE PREJUDGED EVENT GUIDELINES
COVER LETTER. A one-page cover letter addressed to Ms. Jean Buckley, President and CEO, FBLA-PBL, Inc., 1912
Association Drive, Reston, VA 20191. The letter should state reasons for deserving the honor of this award.
RSUM. A rsum not to exceed two (2) pages listing FBLA activities and involvement; photographs are not allowed.
SUBMISSSION.
The cover letter and rsum must be submitted online as a PDF.
Follow instructions in the conference guide for submission instructions and deadlines.
58
FUTURE BUSINESS LEADER (CONTINUED)

FINALISTS
SECTION LEVEL: ALL COMPETITORS will be scheduled for a ten (10) minute interview.
STATE LEVEL: The TOP TEN (10) INDIVIDUALS with the highest objective test score will be scheduled for a fifteen (15)
minute interview.
PERFORMANCE GENERAL EVENT GUIDELINES
Competitors must bring three (3) hard copies of their rsum and cover letter in one (1) labeled folder to give to the
judges directly during their interviews on-site. Label the folder with the event title, competitors name, state, and school.
Include the competitors name on all pages.
Interviews are not open to conference attendees for observation.
JUDGING
A panel of judges will use the rating sheet to score competitors. The objective test score will be used to break ties. All
PERFORMANCE COMPETENCIES
NBEA STANDARDS
FBLA organization, bylaws, and

handbook
national competitive event
guidelines
national publications
creed and national goals
business knowledge, i.e., accounting,
banking, law
ability to answer questions effectively

demonstrates self-confidence, initiative,
and assertiveness
ability to communicate career knowledge
and plans
participation in school, community, and
leadership activities
Accounting
Business Law
Career Development
Communication
Computation
Entrepreneurship
Management
Marketing

Human Services; Information
Technology; Marketing, Sales, &
Service
59
JOB INTERVIEW

The job application and interview process plays a key role in determining whether the company and job candidate will make
an effective match. The rsum, cover letter, and application give the interviewers an overview of the applicants background
and skills; the interview gives the candidate a chance to make a favorable impression. This event recognizes FBLA members
who demonstrate proficiency in applying for employment in business.
ELIGIBILITY
SECTION
STATE
NATIONAL
Each local chapter may enter a maximum of two (2) members.

A maximum of the top two (2) places from section competition will represent their section at the State
Conference.
OVERVIEW
This event consists of three (3) parts: a cover letter & rsum, a job application, and an interview. Competitors are required to
complete all parts for award eligibility.
GUIDELINES
Each competitor must apply for a business or business-related job at Merit Corporation (a fictitious company) in Washington,
D.C. Company benefits include paid holidays and vacation, sick leave, a retirement plan, and health insurance. Salary will be
commensurate with experience and education. Merit Corporation is an equal opportunity employer.
The job must be one for which the competitor is now qualified or will be qualified for at the completion of the current school
year. It may be a part-time, internship, or full-time job.
COVER LETTER. A one-page cover letter addressed to Dr. Terry E. Johnson, Director of Human Resources, Merit
Corporation, 1640 Franklin Place, Washington, D.C. 20041.
RSUM. A rsum not to exceed two (2) pages highlighting work/volunteer experience; photographs are not allowed.
JOB APPLICATION. Access the online job application at www.cafbla.org, then click Competition.
SUBMISSSION.
The cover letter, rsum, and job application must be submitted online as a PDF.
60
JOB INTERVIEW (CONTINUED)

FINALISTS
The TOP TEN (10) INDIVIDUALS with the highest preliminary score will be scheduled for a ten (10) minute interview at the
conference.
Competitors must bring three (3) hard copies of their rsum and cover letter in one (1) labeled folder to give to the
judges directly during their interviews on-site. Label the folder with the event title, competitors name, state, and school.
Include the competitors name on all pages.
Interviews are not open to conference attendees for observation.
JUDGING
A panel of judges will use the rating sheet to score competitors. All decisions of the judges are final.
NBEA STANDARDS
ability to answer questions effectively

demonstrate and use good communication
skills
exhibit a professional and poised
appearance
communicate career knowledge and plans
Career Development
Communication
61
CAREER CLUSTERS: Agriculture; Arts, A/V Technology, &

Communication; Business Management & Administration; Finance;
Government & Public Administration; Human Services; Information
Technology; Law, Public Safety; Marketing, Sales, & Service, S.T.E.M.
PERFORMANCE SPEECH EVENTS

This section contains event guidelines for Performance Speech Events:
Creed
Impromptu Speaking
Public Speaking I
Public Speaking II
62
CREED
PERFORMANCE SPEECH EVENT
INDIVIDUAL EVENTSECTION AND STATE COMPETITION

The FBLA Creed Contest is designed to foster oratorical and thinking skills of students in presenting the FBLA Creed using
public speaking techniques. This event recognizes FBLA members who recite and understand the FBLA creed.
ELIGIBILITY
FBLA members currently enrolled in grades 6-10 are eligible to compete in this event. A participant who has placed first at
the State Leadership Conference may not compete again.
SECTION
STATE
Each local chapter may enter one (1) member.

The first place winner in section competition will represent his or her section at the State Leadership
Conference. The first place winner will be notified prior to reciting the FBLA Creed at the Awards of
Excellence Program.
OVERVIEW
This event consists of reciting the FBLA Creed.
materials for the Section Leadership Conference. GRADE LEVEL MUST BE HIGHLIGHTED OR CIRCLED.
FBLA CREED
I believe education is the right of every person.
I believe the future depends on mutual understanding and cooperation among business, industry, labor, religious, family
and educational institutions, as well as people around the world. I agree to do my utmost to bring about understanding and
cooperation among all of these groups.
I believe every person should prepare for a useful occupation and carry on that occupation in a manner that brings the
greatest good to the greatest number.
I believe every person should actively work toward improving social, political, community and family life.
I believe every person has the right to earn a living at a useful occupation.
I believe every person should take responsibility for carrying out assigned tasks in a manner that brings credit to self,
associates, school and community.
I believe I have the responsibility to work efficiently and to think clearly. I promise to use my abilities to make the world a
better place for everyone.
GUIDELINES
The FBLA Creed must be memorized using spoken English only and presented verbatim.
No reference materials, handouts, or visual aids may be used.
This event is not open to conference attendees for observation.
JUDGING
63
IMPROMPTU SPEAKING

The ability to express one's thoughts without prior preparation is a valuable asset, as are poise, self-confidence, and
organization of facts. This event recognizes FBLA members who develop qualities of business leadership by combining quick
and clear thinking with sound argumentation, strategic word choice, and engaged delivery.
ELIGIBILITY
SECTION
STATE
NATIONAL
Each local chapter may enter a maximum of one (1) member.

Conference.
OVERVIEW
This event consists of improvising a speech on a given topic related to one or more of the following: FBLA-PBL Goals, FBLAPBL activities, FBLA-PBL current national programs, current events, and/or relevant business topics.
FBLA-PBL GOALS
Develop competent, aggressive, business leadership

Strengthen the confidence of students in themselves and in their work
Create more interest in and understanding of American business enterprise
Encourage members in the development of individual projects that contribute to the improvement of home, business, and
community
Develop character, prepare for useful citizenship, and foster patriotism
Encourage and practice efficient money management
Encourage scholarship and promote school loyalty
Assist students in the establishment of occupational goals
Facilitate the transition from school to work
GUIDELINES
PERFORMANCE SEQUESTERED EVENT GUIDELINES
All competitors will be sequestered to receive instructions and time assignments.
Ten (10) minutes before the speech, the competitor will be taken to the preparation room to receive the speech topic.
Two (2) 4" x 6" note cards will be provided for each competitor to use during the preparation and speech. Information
may be written on both sides. Note cards will be collected following the speech. No other reference materials such as
visual aids or handouts may be brought to or used during the event preparation or presentation.
The speech should be four (4) minutes in length.
A timekeeper will stand at three (3) minutes and again at four (4) minutes. When the speaker is finished, the time used by
the participant will be recorded, noting a deduction of five (5) points for any time under 3:31 or over 4:29.
64
IMPROMPTU SPEAKING (CONTINUED)

JUDGING
NBEA STANDARDS
Communication
65
extemporaneously speak on a subject

clarity of voice
critical thinking and problem solving
poised manner
professional appearance

Services; Marketing, Sales, & Service
PUBLIC SPEAKING I

A persons self-confidence improves as he/she becomes an effective public speaker. Public speaking skills can be used to
inform an audience, influence them to agree, and sometimes take actionall vital skills in the business environment. This
event recognizes FBLA members who are beginning to develop qualities of business leadership by developing effective
speaking skills.
ELIGIBILITY
The participant may not have previously competed in this event or Public Speaking II at the national level.
SECTION
STATE
NATIONAL

Conference.
OVERVIEW
This event consists of a four (4) minute speech. The speech must be of a business nature and must be developed from one or
more of the FBLA-PBL goals.
materials for the Section Leadership Conference. GRADE LEVEL MUST BE HIGHLIGHTED OR CIRCLED.
FBLA-PBL GOALS

community
66
PUBLIC SPEAKING I (CONTINUED)

GUIDELINES
When delivering the speech, competitors may use notes prepared before the event. No other reference materials such as
visual aids or handouts may be brought to or used during the presentation.
The speech should be four (4) minutes in length.
A timekeeper will stand at three (3) minutes and again at four (4) minutes. When the speaker is finished, the time used by
JUDGING
NBEA STANDARDS
demonstrate good verbal communication

demonstrate critical thinking and problem
solving
speak in a poised manner
portray a professional appearance
exhibit good communication skills
Communication
67

PUBLIC SPEAKING II

A persons self-confidence improves as he/she becomes an effective public speaker. Public speaking skills can be used to
inform an audience, influence them to agree, and sometimes take actionall vital skills in the business environment. This
event recognizes FBLA members who, through public speaking, demonstrate qualities of business leadership by presenting a
well-organized, logical, and substantial speech.
ELIGIBILITY
SECTION
STATE
NATIONAL

Conference.
OVERVIEW
This event consists of a five (5) minute speech. The speech must be of a business nature and must be developed from one or
more of the FBLA-PBL goals.
FBLA-PBL GOALS

community
GUIDELINES
When delivering the speech, competitors may use notes prepared before the event. No other reference materials such as
visual aids or handouts may be brought to or used during the presentation.
The speech should be five (5) minutes in length.
A timekeeper will stand at four (4) minutes and again at five (5) minutes. When the speaker is finished, the time used by
JUDGING
68
PUBLIC SPEAKING II (CONTINUED)

NBEA STANDARDS
demonstrate good verbal communication

demonstrate critical thinking and problem
solving
speak in a poised manner
portray a professional appearance
exhibit good communication skills
Communication
69

PERFORMANCE PROJECT EVENTS

This section contains event guidelines for Performance Project Events:
3D Animation
Business Ethics
E-business
Graphic Design
Publication Design
Sales Presentation
Website Design
70
3D ANIMATION
PERFORMANCE PROJECT EVENT
INDIVIDUAL OR TEAM EVENTSTATE AND NATIONAL COMPETITION

3D animation is an effective way to represent complex concepts and ideas. This event recognizes FBLA members who
demonstrate the ability to utilize 3D animation to create a video for a specific audience.
ELIGIBILITY
No more than one (1) team member may have competed in this event at a prior NLC or have competed more than two (2)
years at the national level.
A participant may compete as an individual their first year. If competing a second year, the participant must be part of a
team.
STATE
NATIONAL
Each local chapter may submit one (1) entry created by either an individual or a team of two (2) or three
(3) members.
Conference.
OVERVIEW
This event consists of two (2) parts: a prejudged project and a presentation at the conference. Competitors are required to
complete both parts for award eligibility.
TOPIC
Many companies are required to protect the environment and go green. Use 3D animation in a promotional/marketing
video to show the importance of going green as an important business sustainability step.
GUIDELINES
The video should be no more than three (3) minutes and copyright issues should be addressed in the credits of the film.
Competitors are expected to follow all applicable copyright laws. Refer to the Format Guide for copyright guidelines.
Any photographs, texts, trademarks, or names used must be supported by proper documentation and approvals
indicated on the project.
When applicable, the use of templates must be identified.
SUBMISSSION.
Video must be submitted online as a URL.
Complete a Statement of Assurance containing the URL (access at www.cafbla.org, then click Competition).
71
3D ANIMATION (CONTINUED)
FINALISTS
The TOP FIVE (5) INDIVIDUALS OR TEAMS with the highest prejudged score will compete in the presentation portion of
the event. The presentation is designed to be an explanation of equipment used, software used, the development process, an
overview of how copyright laws were addressed, and challenges experienced during the process. Competitors are responsible
for bringing the video to show the judges.
Individuals or teams will have seven (7) minutes to present.
Visual aids and samples related to the project may be used; however, no items may be left with the judges or audience.
Five (5) minutes will be allowed to set up and remove equipment or presentation items. If five (5) minutes is exceeded,
the amount of time exceeded will be deducted from the presentation time.
A timekeeper will stand at six (6) minutes and again at seven (7) minutes. When the presentation is finished, the
timekeeper will record the time used, noting a deduction of five (5) points for any time over seven (7) minutes.
Following each presentation, the judges will conduct a three (3) minute question-answer period.
JUDGING
PROJECT COMPETENCIES
NBEA STANDARDS
document addresses topic and is

appropriate for the audience
graphics, animation, and special
effects show creativity and
cohesiveness of design
overall layout and design is
creative and appealing
final product indicates a clear
thought process and an intended,
planned direction with
formulation and execution of a
firm idea
required information is effectively
communicated
copyright laws followed
Communication
explain content logically and systematically

communicate the design process
explain the tips, techniques, and tools used
demonstrate good voice quality and diction
display self-confidence through knowledge
of content and articulation of ideas
answer questions effectively
demonstrate understanding of the
animation field: describe purposes and uses
of animation and why they are beneficial to
portray messages, identify technology
options available and what is most common
in industry, and identify the key animation
processes utilized in the development of the
project.
be attentive to ethical issues and copyright:
describe the ethical issues necessary to
creating animated elements, identify
compliance to copyright laws and issues.
demonstrate understanding of
preproduction, production, and postproduction: demonstrate the elements used
during each of these steps; include, but not
limit to story board, identification of
equipment used, actual development and
editing, and finalization.
CAREER CLUSTERS: Arts, A/V

Technology, & Communication;
Business Management &
Administration; S.T.E.M.
72
BUSINESS ETHICS

Ethical decisions are essential in the business world and the workplace. This team event recognizes FBLA members who
demonstrate the ability to present solutions to ethical situations encountered in the business world and the workplace.
ELIGIBILITY
team.
STATE
NATIONAL
(3) members.
Conference.
OVERVIEW
This event consists of two (2) parts: a prejudged written synopsis on the given topic and a presentation component.
Competitors are required to complete both parts for award eligibility.
TOPIC
Research the ethical issues of social media platform checks in relation to employment.
GUIDELINES
Competitors must research the topic prior to conference and be prepared to present their findings and solutions.
Facts and data must be cited and secured from quality sources (peer review documents, legal documents, etc.).
The written synopsis cannot exceed 500 words. Include a reference section (not counted in the 500-word limit).
Each page must be labeled with the participants names, state, school, and event title at the upper left-hand corner.
SUBMISSSION.
Written synopsis on the selected topic must be submitted online as a PDF.
73
BUSINESS ETHICS (CONTINUED)

FINALISTS
The TOP TEN (10) TEAMS or INDIVIDUALS with the highest prejudged score will compete in the presentation portion of the
event.

Individual or Teams are permitted to bring prepared notes, but books, other bound materials, props, and equipment are
prohibited.
Individual or teams will have seven (7) minutes to present on their topic.
JUDGING
PROJECT & PERFORMANCE

COMPETENCIES
NBEA STANDARDS
Business Law
Communication
demonstrate ethical business decisions

demonstrate ability to work as a team
demonstrate an understanding of the case and
explain recommendations
demonstrate effective decision making and
problem solving skills
demonstrate effective verbal communication skills
CAREER CLUSTERS: Agriculture;

Arts, A/V Technology, &
Communication; Business
Finance; Government & Public
Administration; Human Services;
Information Technology; Law,
Public Safety; Marketing, Sales, &
Service; S.T.E.M.
74
CODING AND PROGRAMMING


Certain types of accounting processes require that each record in the file be processed. Coding and Programming focuses on
these procedural style processing systems. This event tests the programmers skill in designing a useful, efficient, and
effective program in the area described below.
ELIGIBILITY
STATE
NATIONAL
Each local chapter may enter one (1) entry created by an individual member.
Conference.
OVERVIEW
TOPIC
Develop a database program to manage the general operations of a Family Entertainment Center (FEC). Give the FEC a
name. The program must allow the user to complete at minimum the following tasks:
Enter/view/edit a list of employees
Create/edit a weekly work schedule for employees
Generate/print weekly schedule reports.
Enter attendance of customers
Enter/track, generate, and print report(s) showing customer attendance by time of day (AM/PM) and day of week.
GUIDELINES
Solution must run standalone with no programming errors.
The program must run on Windows XP or higher.
Data must be free of viruses/malware. Any entry with contaminated data will not be judged.
Any photographs, texts, trademarks, or names used must be supported by proper documentation and approvals indicated on
the project.
75
CODING AND PROGRAMMING (CONTINUED)

GUIDELINES (CONTINUED)
SUBMISSSION.
The program must be submitted online.
FINALISTS
The TOP FIVE (5) INDIVIDUALS with the highest prejudged score will compete in the presentation portion of the event.
Competitors are responsible for bringing the program to show the judges.
Individuals will have seven (7) minutes to present the program, including creation, processes used, and results of the
program.
JUDGING
NBEA STANDARDS
development of topic is logical and

creative
code is commented at appropriate
points
interface is a logical arrangement
and contains all necessary
information
program runs without error
understanding of the programming logic

and coding is evident
design process effectively communicated
tips, techniques, and tools used are
presented including identifying the most
difficult programming task(s) completed
and explanation of the scenario/logic
used to overcome and implement these
tasks
professional presentation
self-confidence apparent through
knowledge of content and articulation of
ideas
Communication
Management

Administration; Information
Service; S.T.E.M.
76
COMPUTER GAME & SIMULATION PROGRAMMING


Interactive computer games and simulations have achieved broad acceptance and implementation in a wide variety of
business and educational disciplines. Buried within many of these programs is a message that advances the players
experience from simple entertainment to edutainment. This event tests the programmers skill in designing a functional
interactive simulation/game that will both entertain and educate/inform the player.
ELIGIBILITY
team.
STATE
NATIONAL
(3) members.
Conference.
OVERVIEW
TOPIC
Create a 1980s style video arcade game. The game must include:
At least three (3) levels of play
3 lives/chances
keep score
run on a PC using Windows7 or newer
be a standalone executable program
be virus and malware free
contain a celebratory event and conclusion
leaderboard
audio and visual indicator that the game has been completed
run solely by keyboard stroke
qualify for a maximum ESRB rating of E10+
GUIDELINES
Choose a programming language or game/animation engine to create a standalone executable program that will display
creativity, programming skill, and convey the message of the topic.
The program must run on Windows 7 or higher.
77
Data must be free of viruses/malware. Any entry with contaminated data will not be judged.
COMPUTER GAME & SIMULATION PROGRAMMING (CONTINUED)

All data and programs should be contained in a master folder named STATE_SCHOOL, where your state and school are
listed in that folder name format. Outside of the master folder, create a shortcut to the executable file. If the program
requires a runtime player, create a shortcut outside the master folder to launch the runtime player installer.
The program must be graphical in nature, not text based.
At a minimum, the program must contain:
An initial title page with the game title, user interface control instructions, and active buttons for play and quit.
A quit command programmed to the escape key.
SUBMISSSION.
The program must be submitted online.
FINALISTS
the event. Competitors are responsible for bringing the program to show the judges.
Individuals or teams will have seven (7) minutes to present the program, including creation, processes used, and results of
the program.
JUDGING
78
DIGITAL VIDEO PRODUCTION


Digital video has become a prominent and effective way of conveying new ideas and products. This event recognizes FBLA
members who demonstrate the ability to create an effective video to present an idea to a specific audience.
ELIGIBILITY
team.
STATE
NATIONAL
(3) members.
Conference.
OVERVIEW
TOPIC
Create a promotional video for a new, member original TV series or movie. The rating should meet G requirements.
GUIDELINES
The production may use any method to capture or create moving images.
The presentation should include sources used to research the topic, development and design process, use of different
video techniques, a list of equipment and software used, and copyright information for pictures, music, or other items.
The two (2) to four (4) minute video may be shown to the judges if desired.
SUBMISSSION.
79
DIGITAL VIDEO PRODUCTION (CONTINUED)

FINALISTS
the event. Competitors are responsible for bringing the video to show the judges if desired.
Individuals or teams will have seven (7) minutes to present the development and contents of the production.
JUDGING
NBEA STANDARDS
document addresses topic and is

graphics, text treatment, and special
overall layout and design is creative
and appealing
planned direction with formulation
and execution of a firm idea
communicated
explain content logically and

systematically
explain the tips, techniques, and tools
used
demonstrate good voice quality and
diction
display self-confidence through
ideas
Communication

Information Technology;
Marketing, Sales, & Service;
S.T.E.M.
80
E-BUSINESS

One critical element in a business success in todays global market is the ability to sell products and services to the consumer
via the Internet. This event recognizes FBLA members who have developed proficiency in the creation and design of Web
commerce sites.
ELIGIBILITY
team.
STATE
NATIONAL
(3) members.
Conference.
OVERVIEW
TOPIC
Create a site that would allow a platform for a digital yard sale to raise funds to attend NLC. The site must include a
shopping cart and a place to donate funds for those not wishing to make a purchase. The items must be searchable. A
contact form must be available.
GUIDELINES
Websites must be available for viewing on the Internet at the time of judging. No changes may be made to the website
after the official entry date.
Sites should be designed to allow for viewing on as many different platforms as possible.
If using a shopping cart, it does not need to be activated.
Explanations should include development and design process, use and implementation of innovative technology, use and
development of media elements.
81
E-BUSINESS (CONTINUED)
SUBMISSSION.
Website must be submitted online as a URL.
FINALISTS
the event. Competitors are responsible for showing the website to the judges.
Individuals or teams will have seven (7) minutes to explain the website.
JUDGING
NBEA STANDARDS
effectively addresses topic and is

and appealing
communicated
website functions without error

demonstrate ability to make a
businesslike presentation
demonstrate effective decision making
and problem solving skills
demonstrate effective verbal
describe project development and
implementation
systematically
Communication
Entrepreneurship
Marketing

Finance; Information Technology;
82
ELECTRONIC CAREER PORTFOLIO


An electronic career portfolio is a purposeful collection of work that tells the story of an applicant including achievements,
growth, vision, reflection, skills, experience, education, training, and career goals. It is a tool that gives employers a complete
picture of who you areyour experience, your education, your accomplishmentsand what you have the potential to
becomemuch more than just a letter of application and rsum can provide.
ELIGIBILITY
STATE
NATIONAL

Conference.
OVERVIEW
This event consists of two (2) parts: a prejudged project and a presentation at the conference focusing on career research and
student readiness. Competitors are required to complete both parts for award eligibility.
GUIDELINES
The event is to be specific to the career goals and professional experiences that the student has completed; it is not a
showcase of FBLA experiences.
All information should reflect the students accomplishments and experiences that have actually occurred.
The portfolio must include a rsum and a career summary. The career summary should include career choice,
description of career, skills and education required, and future job outlook (e.g., monetary, advancement).
Sample materials also must be included in the portfolio. These samples must include, but are not limited to, the
following:
Career-Related Education: Describe career-related education that enhances employability. Include a summary of
school activities, career research projects, application of business education, and/or related occupational skills and
their relationship to the job.
Educational Enhancement: Describe educational opportunities that enhance employability. Include career
opportunities development planning, summaries of job shadowing, internships, apprenticeships, informational
interviews, community service projects, and products developed during these experiences.
Examples of Special Skills: Includes up to five (5) examples of special skills, talents, and/or abilities related to job and
career goals. These may be in any format but must fit within the dimensions of the portfolio. Audio and/or video
recordings may be included in the portfolio.
SUBMISSSION.
Portfolio must be submitted online as a URL.
83
ELECTRONIC CAREER PORTFOLIO (CONTINUED)

FINALISTS
The TOP FIVE (5) INDIVIDUALS with the highest prejudged score will compete in the presentation portion of the event.
Individuals will have seven (7) minutes to present their portfolio.
JUDGING

COMPETENCIES
NBEA STANDARDS
demonstrate an understanding of the event

demonstrate ability to make a professional
presentation
develop a career plan
effectively communicate design process
demonstrate knowledge of employability skills and
trends
Career Development
Communication

Administration; Finance; Human
Services; Information Technology;
Law, Public Safety; Marketing,
Sales, & Service
84
EMERGING BUSINESS ISSUES


This event provides FBLA members with an opportunity to develop and demonstrate skills in researching and presenting an
emerging business issue. The event is based on team rather than individual participation. In addition to learning research
skills, team participants develop speaking ability and poise through oral presentations.
ELIGIBILITY
team.
STATE
NATIONAL
(3) members.
Conference.
OVERVIEW
This event consists of two (2) parts: a prejudged written synopsis and a presentation component for the topic listed taking
both the affirmative and negative argument. Competitors are required to complete both parts for award eligibility.
TOPIC
In the ever changing world of business communication and demand for instantaneous information, discuss the issues
surrounding cloud computing in relation to storage, access, and security. Be prepared to argue the affirmative, that cloud
computing would positively answer the demand for instantaneous information; and be prepared to argue the negative, that
cloud computing is not the answer to instantaneous information.
GUIDELINES
Competitors must research the topic prior to conference and be prepared to present both the affirmative and negative
arguments.
Facts and data must be cited and secured from quality sources (peer review documents, legal documents, etc.).
The written synopsis on the affirmative and negative arguments cannot exceed 500 words each. Include a reference
section (not counted in the 500-word limit).
Each page must be labeled with the participants names, state, school, and event title at the upper left-hand corner.
85
EMERGING BUSINESS ISSUES (CONTINUED)

SUBMISSSION.
Written synopsis must be submitted online as a PDF.
FINALISTS
The TOP TEN (10) TEAMS or INDIVIDUALS with the highest prejudged score will compete in the presentation portion of the
event.
Teams will have seven (7) minutes to present both sides.

Teams will be permitted to bring prepared notes of any type for the presentation.
No reference materials, visual aids, equipment, or electronic devices may be brought to or used during the performance.
Teams should introduce themselves, describe the situation, present both affirmative and negative and make their
recommendations, and summarize their case
JUDGING

COMPETENCIES
NBEA STANDARDS

arguments are persuasive and relevant to topic
demonstrate ability to make a businesslike
presentation
demonstrate effective decision making and
Communication
Management

86
GRAPHIC DESIGN

An essential part of todays business world is commercial graphic design; therefore, the preparation of computer-based
digital art is paramount to the production of quality copy used for promotional purposes.
ELIGIBILITY
team.
STATE
NATIONAL
(3) members.
Conference.
OVERVIEW
TOPIC
You have been hired as a graphic designer for a new Family Entertainment Center (FEC) opening in a city with a population of
approximately 200,000. Provide a branding package for the owners that would include a name for the FEC, logo, theme,
store front design, interior and exterior signage, and menu boards.
GUIDELINES
Emphasize graphic interpretation of the topic and design.

Do not use any words, diagrams, clip art, and/or artwork that are not public domain.
Graphics should be computer generated.
87
GRAPHIC DESIGN (CONTINUED)

SUBMISSSION.
Sales kit must be submitted online as a PDF.
FINALISTS
the event. Competitors are responsible for bringing their design to show the judges.
Individuals or teams will have seven (7) minutes to present on project development and implementation. This will be an
opportunity for competitors to sell their design and include an explanation of the choices made in the design.
JUDGING
NBEA STANDARDS
create a promotional logo and tag line

for given topic
demonstrate appropriate graphic
design rules
show creativity and cohesiveness of
design and tag line
develop creative and appealing layout
and design
use appropriate artwork and design
techniques to address the given topic
use effective colors, layout, and
design

demonstrate good decision making and
demonstrate good verbal
implementation
systematically
Communication

S.T.E.M.
88
INTRODUCTION TO BUSINESS PRESENTATION


Using technology to support a presentation can significantly enhance a business leader's effectiveness. This event recognizes
FBLA members who demonstrate the ability to deliver an effective business presentation while using multimedia
presentation technology.
ELIGIBILITY
team.
STATE
NATIONAL
Each local chapter may submit one (1) individual or team of two (2) or three (3) members.
Conference.
OVERVIEW
This event consists of two (2) parts: a prejudged presentation (slide deck file) on the given topic and a presentation
component at the conference. Competitors are required to complete both parts for award eligibility.
TOPIC
Create a presentation for professional members, local businesses, and/or vendors to encourage participation in and benefits
of judging opportunities at FBLA Competitions.
GUIDELINES
Use a presentation software program as an aid in delivering a business presentation.
The presentation must be labeled with the participants names, state, school, and event title.
SUBMISSSION.
The presentation must be submitted online as a PDF. Include both the slide and presenter notes on each page.
89
INTRODUCTION TO BUSINESS PRESENTATION (CONTINUED)

FINALISTS
The TOP TEN (10) INDIVIDUALS OR TEAMS with the highest prejudged score will compete in the presentation portion of
the event.
Individuals or teams will have seven (7) minutes to present on the topic using a presentation software program as an aid.
JUDGING

COMPETENCIES
NBEA STANDARDS

demonstrate ability to make a businesslike
presentation
Communication
CAREER CLUSTERS: Human

Services; Information Technology
90
MOBILE APPLICATION DEVELOPMENT


Society is continually responding to a constant feed of communication, transfer of information, and theneed to access or
process information in a mobile environment. Mobile Applications are necessary to provide users with the ability to be
productive while away from their full computers. Mobile Applications can be used as a lite version of something that would
be done on a full computer, or they can provide a tool for something that users would only need to do on their phone.
ELIGIBILITY
team.
STATE
NATIONAL
(3) members.
Conference.
OVERVIEW
TOPIC
Create a mobile application that would allow a platform for a digital yard sale to raise funds to attend NLC. The app should
allow for the donation of items, including picture, suggested price, and a rating for the condition of the item. The app should
allow for interaction/comments on the items. Code should be error free.
GUIDELINES
The following platforms may be used to develop the project: Googles Android, Apple iOS, or Microsoft Windows Phone.
Project submissions must include the source code and screen shots of the GUI in PDF format.
The solution must run standalone with no programming errors.
Applications may deploy from a smartphone, tablet, or both, but must be smartphone deployable.
Applications do not need to be available for download from a digital-distribution multimedia-content service.
91
MOBILE APPLICATION DEVELOPMENT (CONTINUED)

SUBMISSSION.
The app must be submitted online.
FINALISTS
the event. Competitors are responsible for bringing the app to show the judges.
Individuals or teams will have seven (7) minutes to present the app, address copyright laws, explain development
software used, and explain features and functionality.
JUDGING
NBEA STANDARDS
development of program is logical

and creative
code is commented at appropriate
points
interface is a logical arrangement
and contains all necessary
information
app runs without error
explains content logically and

systematically
understanding of the programming logic
and coding is evident
design process effectively communicated
tips, techniques, and tools used are
presented including identifying the most
difficult programming task(s) completed
and explanation of the scenario/logic
used to overcome and implement these
tasks
professional presentation
self-confidence apparent through
ideas
Communication
Marketing
CAREER CLUSTERS: Information

Technology
92
PUBLIC SERVICE ANNOUNCEMENT


Public service ads (PSA) or public service announcements are basic messages to the public that raise awareness on a specific
social issue. This event recognizes FBLA members who demonstrate the ability to research a topic (issue) and create an
original and informative thirty-second PSA video, raising awareness and/or evoking a changed attitude toward the issue.
ELIGIBILITY
team.
STATE
NATIONAL
Conference.
OVERVIEW
This event consists of two (2) parts: a 30-second video based on the given topic and a presentation. Competitors are required
to complete both parts for award eligibility.
TOPIC
Develop a public service announcement that addresses the safety and security surrounding the use of drones.
GUIDELINES
Research and form an objective on the topic provided.
Create a 30-second video on the topic.
The video production may use any method to capture or create moving images.
SUBMISSSION.
93
PUBLIC SERVICE ANNOUNCEMENT (CONTINUED)

FINALISTS
the event.
The PSA video must be shown to the judges.
The presentation should include the teams objective toward the topic, major findings from the topic research, the script
writing process, use of different video techniques, a list of equipment and software used, and copyright issues with
pictures, music or other items.
Competitors must bring their own script copy if they want to refer to it during the presentation.
Individuals or teams will have five (5) minutes to present on their topic.
A timekeeper will stand at four (4) minutes and again at five (5) minutes. When the presentation is finished, the
timekeeper will record the time used, noting a deduction of five (5) points for any time over five (5) minutes.
JUDGING

COMPETENCIES
production addresses topic and is appropriate for
the audience
graphics, text treatment, and special effects show
creativity and cohesiveness of design
overall layout and design is creative and appealing
final product indicates a clear thought process and
an intended, planned direction with formulation
identify the basic functions and resources for
editing an audio/video production
required information is effectively communicated
explain the tips, techniques, and tools used
demonstrate good voice quality and diction
NBEA STANDARDS
display self-confidence
through knowledge of
content and articulation of
ideas
Communication
Technology, & Communication
94
PUBLICATION DESIGN

Knowledge of publication design is vital in many aspects of todays visual business publications. This event provides
recognition to FBLA members who can most effectively demonstrate skills in the areas of publication design, creativity, and
decision-making.
ELIGIBILITY
team.
STATE
NATIONAL
Conference.
OVERVIEW
TOPIC
Create a publication portfolio promoting a new, member original TV series or movie. The portfolio should include a poster,
character cutout design, page newspaper advertisement, and three additional promotional products. Everything should
meet G rating requirements.
GUIDELINES
95
PUBLICATION DESIGN (CONTINUED)

SUBMISSSION.
Publication materials must be submitted online as a PDF.
FINALISTS
the event. Competitors are responsible for bringing their design to show the judges.
Individuals or teams will have seven (7) minutes to present on the design and development process.
JUDGING
NBEA STANDARDS
documents address topic and are

communicated
appropriate selection of fonts and
type sizes
and appealing
final product indicates a clear thought
process and an intended, planned
direction with formulation and
execution of a firm idea

demonstrate good decision making and
demonstrate good verbal
implementation
systematically
Communication

96
SALES PRESENTATION

Sales presentations are an important part of the sales process, allowing a company to convince potential customers to
finalize a sale. This event recognizes FBLA members who develop and present a well-organized and convincing sales
presentation.
ELIGIBILITY
SECTION
STATE
NATIONAL

Conference.
OVERVIEW
This event consists of:
A prejudged project based on the topic below (section level only).
A presentation to a panel of judges to sell a product of your choice (state level only).
Note: There is no in-person presentation at the section level. Competitors are scored based on the prejudged project only.
TOPIC (SECTION LEVEL ONLY)

Create a video of yourself selling FBLA membership to new students. You might want to weigh the cost of membership
against the benefits of joining.
GUIDELINES (SECTION LEVEL ONLY)

Participation in this event will allow individuals to demonstrate proficiency in selling techniques, product knowledge, and
presenting to the customer.
The individual shall provide the necessary materials for the demonstration in the video.
The video must be five (5) to seven (7) minutes in length.
The video must be recorded using one camera on a single take without panning, zooming, or tilting.
Do not use video effects. The video should replicate watching the presentation as a member of a live audience.
Each participants demonstration must be the result of his/her own efforts. Facts and working data may be secured from
any source.
When delivering the demonstration, the participant may use notes, note cards, and props.
Visual aids and samples related to the project may be used.
SUBMISSSION.
97
SALES PRESENTATION (CONTINUED)

GUIDELINES (STATE LEVEL ONLY)

Participation in this event will allow individuals to demonstrate proficiency in selling techniques, merchandise
knowledge, and presenting to the customer. Participants will sell a product or concept of their choice to the judges.
The individual shall provide the necessary materials and merchandise for the demonstration along with the product.
Each participants demonstration must be the result of his/her own efforts. Facts and working data may be secured from
any source.
When delivering the demonstration, the participant may use notes, note cards, and props. All materials must be removed
at the end of the performance.
Individuals will have seven (7) minutes to present their sales pitch and demonstration.
JUDGING
PERFORMANCE
COMPETENCIES
NBEA STANDARDS
demonstrate excellent verbal

communication
display effective decision-making
and problem-solving skills
express self-confidence and poise
exhibit logic and systematic
understanding
conduct a professional business
presentation
Marketing
CAREER CLUSTERS: Marketing,

Sales, & Service
98
SOCIAL MEDIA CAMPAIGN


Social media is changing the way businesses communicate with customers and how they promote products and services.
This event recognizes FBLA members who effectively use social media as a channel for a strategic marketing plan.
ELIGIBILITY
team.
STATE
NATIONAL
Conference.
OVERVIEW
TOPIC
Create a social media marketing campaign to create buzz surrounding an upcoming, new, member original TV series or
movie. Use a minimum of three (3) different social media platforms. Everything should meet G rating requirements.
GUIDELINES
Create a social media campaign on the topic provided.
SUBMISSSION.
Campaign must be submitted online as a URL or multiple URLs.
FINALISTS
the event.
99
SOCIAL MEDIA CAMPAIGN (CONTINUED)

FINALISTS (CONTINUED)
Individuals or teams will have seven (7) minutes to explain their campaign.
JUDGING
PROJECT & PERFORMANCE COMPETENCIES
NBEA STANDARDS
effectively address a recruitment opportunity and a strategic

approach to targeting prospective members, as well as engaging
existing members
topic is addressed effectively and is appropriate for the audience
campaign has high level of engagement and interactivity: likes,
shares, retweets, RSVPs, etc.
demonstrates knowledge of social media marketing beyond
community management, including but not limited to developing
unique content, effectively utilizing existing content, optimizing
content for search, and distributing content across as many
platforms as possible within a limited budget
describe any applicable insight/research methodology as to why
you have chosen specific platforms, messaging, content,
engagement and outreach strategies
overall campaignimages, videos, copywriting, graphic designs (if
applicable)is creative and appealing
final product indicates a clear thought process, a well-formulated
campaign, and execution of a firm idea
effectively communicate required information and drive the
campaign toward a clear call-to-action
demonstrate excellent verbal communication
display effective decision-making and problem-solving skills
express self-confidence and poise
work well as a team
exhibit logic and systematic understanding
conduct a professional business presentation
Marketing

S.T.E.M.
100
WEBSITE DESIGN

The ability to communicate ideas and concepts, and to deliver value to customers using the Internet and related technologies
is an important element in a business success. This event recognizes FBLA members who have developed proficiency in the
creation and design of websites.
ELIGIBILITY
team.
STATE
NATIONAL
(3) members.
Conference.
OVERVIEW
TOPIC
Develop a website for a new Family Entertainment Center (FEC) opening in a city with a population of approximately
200,000. Name the FEC. The FEC will be offering a variety of activities of your choice with a snack bar. FEC will offer party
packages to their customers. The website should allow customers to check availability for parties and make party
reservations online. The site should also include a contact page.
GUIDELINES
The website must be available for viewing on the Internet at the time of judging. No changes can be made to the website
after the official entry date.
Websites should be designed to allow for viewing on as many different platforms as possible.
Explanations should include the development and design process, the use and implementation of innovative technology,
and the use and development of media elements.
101
WEBSITE DESIGN (CONTINUED)

SUBMISSSION.
Website must be submitted online as a URL.
FINALISTS
the event. Competitors are responsible for showing the website to the judges.
Individuals or teams will have seven (7) minutes to explain the website.
JUDGING
NBEA STANDARDS
effectively addresses topic and is

and appealing
effectively communicate required
information
website functions without error

implementation
systematically
Communication
Marketing

S.T.E.M.
102
PERFORMANCE REPORT EVENTS

This section contains event guidelines for Performance Report Events:

Business Plan

103
AMERICAN ENTERPRISE PROJECT
EDWARD D. MILLER AWARD
PERFORMANCE REPORT EVENT
CHAPTER EVENTSTATE AND NATIONAL COMPETITION

The Edward D. Miller Award recognizes FBLA chapters that develop projects within the school and/or community that
increase understanding of and support for the American enterprise system by developing an information/education program.
ELIGIBILITY
Members representing their chapters in the presentation component of this event may also compete in up to two individual
and/or team events.
STATE
NATIONAL
Each local chapter may submit one (1) entry.

Conference.
OVERVIEW
This event consists of two (2) parts: a prejudged report and a presentation at the conference. Competitors are required to
The report should detail a project that promotes an awareness of some facet of the American enterprise system within the
school and/or community. The project must be designed for chapter participation.
The event is not designed to raise money for the chapter. Rather, the intent is to help members learn more about the
economic system under which they live and to then share their expertise in some way with others inside and/or outside of the
school.
GUIDELINES
PERFORMANCE REPORT EVENT GUIDELINES
SUBMISSSION.
Report must be submitted online as a PDF.
Complete a Report Verification Form (access at www.cafbla.org, then click Competition).
104
AMERICAN ENTERPRISE PROJECT (CONTINUED)
EDWARD D. MILLER AWARD
FINALISTS
The TOP FIVE (5) CHAPTERS with the highest prejudged score will compete in the presentation portion of the event with up
to (3) members.
Chapters will have seven (7) minutes to explain project development and implementation. The presentation should
address the impact of the project to the community, member involvement, and results of the project.
JUDGING
REPORT COMPETENCIES
NBEA STANDARDS
arrange report logically and in proper

business style
demonstrate good written
implementation

implementation
105
Communication
Entrepreneurship
Management

BUSINESS FINANCIAL PLAN


Business financial planning is paramount to the success of any business enterprise. This event is designed to recognize FBLA
members who possess the knowledge and skills needed to establish and developa complete financial plan for a business
venture. The financial plan requesting a loan from a financial institution must be economically and financially sound with a
realistic time frame. In addition to learning and applying financial business decision-making skills, team participants develop
business contacts, implement written and oral skills, and develop familiarity with procedures of financial institutions.
ELIGIBILITY
team.
STATE
NATIONAL
(3) members.
Conference.
OVERVIEW
Establish and develop a complete financial plan for a business venture by writing a report on the topic below. A one-page
description of the plan should be the first page of the report (not included in page count).
TOPIC
You are planning to open a Family Entertainment Center (FEC) in a city with a population of approximately 200,000. You will
lease an existing 30,000 square foot building that is currently empty with nothing but four outside walls in an area that is
already properly zoned for your business venture. You can design your FEC as you wish, but it must be completely indoors
and include an arcade and food. You will also be offering party packages to your customers.
You will need to name you FEC, create the theme, and design the floor plan for needed construction/renovation. You will
need to purchase equipment, furnishings, and inventory for your decided launch date. You will need to determine hours of
operation, decide staffing requirements, and create marketing and advertising plans.
106
BUSINESS FINANCIAL PLAN (CONTINUED)

GUIDELINES
SUBMISSSION.
FINALISTS
the event.
Individuals or teams will have seven (7) minutes to present the project and results obtained.
JUDGING
REPORT COMPETENCIES
NBEA STANDARDS

business style
implementation
explain need for the loan, type of
loan, and the process of obtaining
the loan

implementation
systematically
107
Accounting
Communication
Computation
Management

Finance; Human Services
BUSINESS PLAN

Business plans are an effective tool for evaluating, organizing, and selling a new business concept. A well-developed business
plan can be a key component of a successful business start-up. This event recognizes FBLA members who demonstrate an
understanding and mastery of the process required in developing and implementing a new business venture.
ELIGIBILITY
team.
STATE
NATIONAL
(3) members.
Conference.
OVERVIEW
The Business Plan shall not have been in operation for a period exceeding the previous year or evaluate ongoing business
ventures.
REPORT CONTENT
An effective business plan should include the following information:
EXECUTIVE SUMMARY. Provides a brief synopsis of the key points and strengths included in the plan.
COMPANY DESCRIPTION. Includes basic details of the business, including an overview, location, legal structure, and
organization.
INDUSTRY ANALYSIS. Provides an analysis of the larger industry to which the business will belong; analyzes key trends
and players in the industry; demonstrates an understanding and awareness of external business decisions.
TARGET MARKET. Provides a brief overview of the nature and accessibility of the target audience.
COMPETITIVE ANALYSIS. Includes an honest and complete analysis of the business competition and demonstrates an
understanding of the business relative strengths and weaknesses.
MARKETING PLAN AND SALES STRATEGY. Demonstrates how the business product or service will be marketed and
sold; includes both strategic and tactical elements of the marketing and sales approach.
OPERATIONS. Provides an overview of business operations on a day-to-day basis, including production processes,
physical facility reviews, use of technology, and processes followed to ensure delivery of products or services.
108
BUSINESS PLAN (CONTINUED)

REPORT CONTENT (CONTINUED)

MANAGEMENT AND ORGANIZATION. Describes the key participants in the new business venture and identifies
human resources the business can draw upon as part of the management team, employee pool, consultants, directors, or
advisers. It also portrays the role each will play in the business development, and discusses compensation and incentives.
LONG-TERM DEVELOPMENT. Gives a clear vision of where the business will be in three (3), five (5), or more years. It
offers an honest and complete evaluation of the business potential for success and failure and identifies priorities for
directing future business activities.
FINANCIALS. Indicates the accounting methodology to be used by the business. Discusses any assumptions made in
projecting future financial results. Presents projections honestly and conservatively.
APPENDIX. Includes copies of key supporting documents (e.g., certifications, licenses, tax requirements, codes, letters
of intent or advance contract, endorsements).
GUIDELINES
SUBMISSSION.
FINALISTS
the event.
Individuals or teams will have seven (7) minutes to present the project and results obtained.
JUDGING
109
BUSINESS PLAN (CONTINUED)

REPORT COMPETENCIES
NBEA STANDARDS

business style
implementation
explain process of preparing the
business plan, obstacles, and lessons
learned
provide information on market,
analysis, organization, and
development of the business

implementation
systematically
Accounting
Career Development
Communication
Entrepreneurship
Management
Marketing

Finance; Human Services;
110
COMMUNITY SERVICE PROJECT
DORIS LOWE MEMORIAL AWARD

The Doris Lowe Memorial Award recognizes FBLA chapters that successfully implement community service projects to serve
the citizens of their community.
ELIGIBILITY
and/or team events.
STATE
NATIONAL

Conference.
OVERVIEW
Reports must describe one (1) chapter project that serves the community. The project must be in the interest of the
community and be designed for chapter participation. Include:
description of the project
chapter member involvement
degree of impact on the community
evidence of publicity received
project evaluation
GUIDELINES
SUBMISSSION.
111
COMMUNITY SERVICE PROJECT (CONTINUED)
DORIS LOWE MEMORIAL AWARD
FINALISTS
to three (3) members.
address the community served, member involvement, and results of the project.
JUDGING
REPORT COMPETENCIES
NBEA STANDARDS

business style
implementation

implementation
systematically
Communication
Management
Marketing

112
LOCAL CHAPTER ANNUAL BUSINESS REPORTSTATE: KIKI NAKAUCHI AWARD

NATIONAL: HAMDEN L. FORKNER AWARD

Business reports are used extensively to inform management, staff, stockholders, and the general public about all aspects of
the business. This report recognizes FBLA chapters that effectively summarize their year's activities. This event provides
participants with valuable experience in preparing annual business reports.
ELIGIBILITY
and/or team events.
STATE
NATIONAL

Conference.
OVERVIEW
This event consists of producing a report detailing the chapters annual business plan.
Follow the rating sheet sequence in writing the report. Projects used for other FBLA reports may be included.
GUIDELINES
SUBMISSSION.
JUDGING
REPORT COMPETENCIES
NBEA STANDARDS
arrange report in proper business

style and logically arranged
correct spelling and grammar
describe report development
explain local chapter organization
and characteristics of chapter
document productivity and
recognition of chapter
Communication
Marketing
113

Finance; Information Technology;
PARTNERSHIP WITH BUSINESS PROJECT


This event recognizes FBLA chapters that develop and implement the most innovative, creative, and effective partnership
plan. The purpose of this project is to learn about a business through communication and interaction with the business
community.
ELIGIBILITY
and/or team events.
STATE
NATIONAL

Conference.
OVERVIEW
This project describes activities designed to bring business leaders and FBLA members together in a positive working
relationship through innovative programs. The report should describe the planning and implementation of activities that
build a partnership between business leaders and chapter members for the purpose of learning about a business. This event
should not be a chapter fund-raising project.
Reports must demonstrate the development and implementation of an innovative, creative, and effective partnership plan.
Include:
description of the partnership goals and planning activities
roles of business leaders and chapter members in developing and implementing the partnership
results, concepts learned, and impact of the project provide
degree of involvement (hours spent, personal contact executives and department heads contacted)
examples of publicity and recognition received as a result of the partnership
GUIDELINES
SUBMISSSION.
114
PARTNERSHIP WITH BUSINESS PROJECT (CONTINUED)

FINALISTS
to three (3) members.
address the business partnership, member involvement, and results of the project.
JUDGING
REPORT COMPETENCIES
NBEA STANDARDS

business style
implementation

implementation
systematically
115
Career Development
Communication
Entrepreneurship
Management

PERFORMANCE ROLE PLAY EVENTS

This section contains event guidelines for Performance Role Play Events:

Client Service
Entrepreneurship
Global Business
Help Desk

Marketing
Network Design
116
BANKING & FINANCIAL SYSTEMS

PERFORMANCE ROLE PLAY EVENT
TEAM EVENTSTATE AND NATIONAL COMPETITION

Understanding how financial institutions and financial consulting and advisory services operate is important to successful
business ownership and management, as well as to personal financial success. This event recognizes FBLA members who
demonstrate an understanding of and skill in the general operations of the various components of the financial service sector.
ELIGIBILITY
STATE
NATIONAL
Each local chapter may enter one (1) team of two (2) or three (3) members.
Conference.
OVERVIEW
This event consists of two (2) parts: an objective test and a role play performance component. Competitors are required to
A one-hour objective test will be administered at the conference based on the competencies listed. Team members will take
one test collaboratively. Non-graphing calculators will be provided.
FINALISTS
The TOP FIVE (5) TEAMS with the highest objective test score will compete in the role play performance portion of the
event. Competitors will be given a case study involving a problem or scenario encountered in the banking or financial
business community.
All teams will be sequestered to receive instructions and time assignments.
Twenty (20) minutes before the role play performance, the team will be taken to the preparation room to receive the
case study.
Two (2) 4" x 6" note cards will be provided for each competitor to use during the preparation and role play performance.
Information may be written on both sides. Note cards will be collected following the role play performance. No other
reference materials such as visual aids or electronic devices may be brought to or used during the event preparation or
presentation.
The team has a total of seven (7) minutes to interact with a panel of judges and present the solution to the case. The
judges will play the role of the second party in the presentation and will refer to the case for specifics. All questions raised
during the case must be addressed during the presentation.
The team should introduce themselves, describe the situation, make their recommendations, and summarize their case.
A timekeeper will stand at six (6) minutes and again at seven (7) minutes at which time the role play performance must
end.
117
BANKING & FINANCIAL SYSTEMS (CONTINUED)

JUDGING
NBEA STANDARDS
concepts and practices

basic terminology
government regulation of financial
services
impact of technology on financial
services
types/differences between various
institutions
ethics
careers in financial services
taxation

demonstrate an understanding of the
case and explain recommendations
ideas
systematically
Accounting
Career Development
Computation
Management

Administration; Human Services
118
CLIENT SERVICE

This event provides members with an opportunity to develop and demonstrate skills in interacting with internal and external
clients to provide an outstanding client service experience. The client service consultant engages clients in conversations
regarding products, handles inquiries, solves problems, and uncovers opportunities for additional assistance. Participants
develop speaking ability and poise through presentation as well as critical thinking skills.
ELIGIBILITY
STATE
NATIONAL

Conference.
OVERVIEW
This role play event requires the competitor to provide customer service to a client (judges).
GUIDELINES
Competitors will be divided into four (4) or five (5) groups depending on the number of participants.
Ten (10) minutes before the role play performance, the competitor will be taken to the preparation room to receive the
case study.
Two (2) 4" x 6" note cards will be provided for the competitor to use during the preparation and role play performance.
presentation.
The competitor has a total of five (5) minutes to interact with a panel of judges to demonstrate how to solve the problem.
The judges will play the role of the second party in the presentation and will refer to the case for specifics.
This is a role play event with open exchange between the competitor and the judges throughout the presentation.
A timekeeper will stand at four (4) minutes and again at five (5) minutes at which time the role play performance must
end.
FINALISTS
If there are four (4) preliminary rounds, the TOP THREE (3) from each round will advance to finals for a total of twelve (12)
finalists. If there are five (5) preliminary rounds, the TOP TWO (2) from each round will advance to finals for a total of ten (10)
finalists. Final guidelines are the same as preliminary guidelines.
JUDGING
119
CLIENT SERVICE (CONTINUED)

PERFORMANCE
COMPETENCIES
NBEA STANDARDS

provide ways for client to solve their
problem
translate case into effective,
efficient, and spontaneous action
Career Development
Communication

Service
120
ENTREPRENEURSHIP
WILHELMINA VAN HUNNICK MEMORIAL AWARD
TEAM EVENTSECTION, STATE, AND NATIONAL COMPETITION

Owning and managing a business is the goal of many Americans. This event recognizes FBLA members who demonstrate the
knowledge and skills needed to establish and manage a business. This event is based on team rather than individual
participation. In addition to learning and applying business decision-making skills, team participants develop speaking ability
and poise through oral presentations.
ELIGIBILITY
SECTION
STATE
NATIONAL
Conference.
OVERVIEW
This event consists of two (2) parts: an objective test (section and state levels) and a role play performance component (state
level only). Competitors are required to complete both parts for award eligibility at the state level.
A one-hour objective test will be administered at the conference based on the competencies listed (section and state levels).
Team members will take one test collaboratively. Non-graphing calculators will be provided.
FINALISTS (STATE LEVEL ONLY)

event. Competitors will be given a case study involving a decision-making problem encountered by entrepreneurs in one (1)
or more of the following areas: business planning, human relations, financial management, or marketing.
case study.
presentation.
end.
121
ENTREPRENEURSHIP (CONTINUED)
WILHELMINA VAN HUNNICK MEMORIAL AWARD
JUDGING
NBEA STANDARDS

ideas
systematically
business plan
community/business relations
legal issues
initial capital and credit
personnel management
financial management
marketing management
taxes
government regulations
Accounting
Communication
Entrepreneurship
Management
Marketing

122
GLOBAL BUSINESS

The global economy is a complex, continually flowing and constantly changing network of information, goods, services, and
cultures. Most nations rely on other nations for natural resources to supply their needs and wants. Global business also
provides new markets and investment opportunities as well as promotion of better relationships.
ELIGIBILITY
SECTION
STATE
NATIONAL
Conference.
OVERVIEW
Team members will take one test collaboratively.

event. Competitors will be given a case study involving a problem encountered in the international/global arena.
case study.
presentation.
end.
123
GLOBAL BUSINESS (CONTINUED)

JUDGING
NBEA STANDARDS

ideas
systematically
basic international concepts

ownership and management
marketing
finance
communication (including culture
and language)
treaties and trade agreements
legal issues
human resource management
ethics
taxes and government regulations
currency exchange
international travel
career development
Accounting
Entrepreneurship
Management
Marketing

Administration; Human Services;
124
HELP DESK

The ability to provide technical assistance to the users of computer hardware and software is essential to the success of any
organization and its continued operation. This event recognizes FBLA members who demonstrate an understanding of and
ability to provide technical assistance to end users.
ELIGIBILITY
STATE
NATIONAL

Conference.
OVERVIEW
FINALISTS
The TOP TEN (10) INDIVIDUALS with the highest objective test score will compete in the role play performance portion of
the event. Competitors will be given an interactive role-play scenario based on customer service in the technical field.
Ten (10) minutes before the role play performance, the competitor will be taken to the preparation room to receive the
case study.
Two (2) 4" x 6" note cards will be provided for the competitor to use during the preparation and role play performance.
presentation.
The competitor has a total of five (5) minutes to interact with a panel of judges to demonstrate how to solve the problem.
The judges will play the role of the second party in the presentation and will refer to the case for specifics.
This is a role play event with open exchange between the competitor and the judges throughout the presentation.
A timekeeper will stand at four (4) minutes and again at five (5) minutes at which time the role play performance must
end.
JUDGING
125
HELP DESK (CONTINUED)

NBEA STANDARDS
help desk concepts

help desk operations
people component: help desk roles
and responsibilities
process component: help desk
process and procedures
information component: help desk
performance measure
help desk setting
customer support as a profession
management processes

provide ways for client to solve their
problem
translate case into effective, efficient,
and spontaneous action
resolve conflict resolution
Communication

Administration; Information
Technology
126
HOSPITALITY MANAGEMENT

Hospitality is an important aspect of business and society. This event provides recognition to FBLA members who have the
ability to help other people enjoy both leisure and business travel and events.
ELIGIBILITY
SECTION
STATE
NATIONAL
Conference.
OVERVIEW

event. Competitors will be given a case study involving a scenario in the hospitality management industry.
case study.
presentation.
end.
127
HOSPITALITY MANAGEMENT (CONTINUED)

JUDGING
NBEA STANDARDS
hospitality operation and

management functions
hotel sales process
hospitality marketing concepts
human resource management in the
hospitality industry
environmental, ethical, and global
issues
customer service in the hospitality
industry
legal issues, financial management,
and budgeting
current hospitality industry trends
types of hospitality markets and
customers

ideas
systematically
Career Development
Communication

Service
128
MANAGEMENT DECISION MAKING


Making critical decisions that provide the right direction and a winning position in todays business world is essential to good
management. Business executives must make high-quality, nearly instantaneous decisions all the time. The ability to make
the right decisions concerning vision, growth, resources, strengths, and weaknesses leads to a successful business. It is
managements responsibility to manage for today and tomorrow, to manage for optimum efficiency, and to manage to
compete in the marketplace.
ELIGIBILITY
SECTION
STATE
NATIONAL
Conference.
OVERVIEW

event. Competitors will be given a case study involving a problem encountered by managers in the following areas: human
resource management, financial management, marketing management or information systems management. Competitors
will assume the role of management and present a solution to the case study.
case study.
presentation.
129
MANAGEMENT DECISION MAKING (CONTINUED)

FINALISTS (STATE LEVEL ONLY CONTINUED)

end.
JUDGING
NBEA STANDARDS
information and communication

systems
financial management
business operations
management functions and the
environment
business ownership and law
strategic management
ethics and social responsibility
marketing
economic concepts
careers

ideas
systematically
Accounting
Business Law
Communication
Entrepreneurship
Management

Finance; Human Services; Law,
Public Safety; Marketing, Sales, &
Service
130
MANAGEMENT INFORMATION SYSTEMS


The ability to design and implement an information system solution to effectively manage vast amounts of information is a
valuable skill that leads to the success of many business entities today. The use of technology to develop these information
systems plays a crucial role in a business ability to compete in todays business environment. This event recognizes FBLA
members who demonstrate an understanding of and ability to apply these skills.
ELIGIBILITY
STATE
NATIONAL
Conference.
OVERVIEW
one test collaboratively.
FINALISTS
event. Competitors will be given a case study involving a decision-making problem outlining a small business environment
and needs. Competitors will analyze the situation and recommend an information system solution to address the issues
raised.
case study.
Two (2) 4" x 6" note cards and a flip chart will be provided for each competitor to use during the preparation and role play
performance. Information may be written on both sides. Note cards and the flip chart will be collected following the role
play performance. No other reference materials such as visual aids or electronic devices may be brought to or used
during the event preparation or presentation.
end.
131
MANAGEMENT INFORMATION SYSTEMS (CONTINUED)

JUDGING
NBEA STANDARDS
systems analysis and design

database management and
modeling concepts
object-oriented analysis and design
user interfaces
system controls
defining system and business
requirements

ideas
systematically
Communication
Management

Information Technology; Law,
Public Safety
132
MARKETING

Marketing involves the distribution of products and services to the consumer. This event recognizes FBLA members who
possess knowledge of the basic principles of marketing.
ELIGIBILITY
SECTION
STATE
NATIONAL
Conference.
OVERVIEW

event. Competitors will be given a case study involving a marketing problem. Competitors will analyze the situation and
recommend a solution.
case study.
presentation.
end.
133
MARKETING (CONTINUED)
JUDGING
NBEA STANDARDS

ideas
systematically
Entrepreneurship
Marketing
basic marketing fundamentals

economics
selling and merchandising
channels of distribution
marketing, information research,
and planning
promotion and advertising media
legal, ethical, and social marketing
aspects
e-commerce

134
NETWORK DESIGN

The ability to evaluate the needs of an organization and then design and implement network solutions is a valuable skill in
todays connected workplace. This event recognizes FBLA members who demonstrate an understanding of and ability to
apply these skills.
ELIGIBILITY
STATE
NATIONAL
Conference.
OVERVIEW
one test collaboratively. Non-graphing calculators will be provided.
FINALISTS
event. Competitors will be given a case study involving an analysis of a computing environment situation. Competitors will
provide a recommendation for a network solution that addresses the issues provided.
case study.
Two (2) 4" x 6" note cards and a flip chart will be provided for each competitor to use during the preparation and role play
performance. Information may be written on both sides. Note cards and the flip chart will be collected following the role
play performance. No other reference materials such as visual aids or electronic devices may be brought to or used
during the event preparation or presentation.
end.
135
NETWORK DESIGN (CONTINUED)

JUDGING
NBEA STANDARDS
analyze the computing environment and

needs
ideas
systematically
Communication
Management
network installation
problem solving and troubleshooting
network administrator functions
configuration of Internet resources
backup and disaster recovery
configuring network resources and
services

136
PARLIAMENTARY PROCEDURE
STATE: SHERIAN H. ECKENROD AWARD

NATIONAL: DOROTHY L. TRAVIS AWARD

This event recognizes FBLA members who demonstrate knowledge of the principles of parliamentary procedure. This event
is based on team rather than individual competition. Team participants develop speaking ability and poise through
competitive performance.
ELIGIBILITY
No more than two (2) team members may have competed in this event at a prior NLC or have competed more than two (2)
SECTION
STATE
NATIONAL
Each local chapter may enter one (1) team of four (4) or five (5) membersa president, vice president,
secretary, treasurer, and an additional member.
A maximum of the top three (3) places from section competition will represent their section at the State
Conference.
OVERVIEW
Questions for the parliamentary procedure principles section of the exam will be drawn from the National Association of
Parliamentarian's official test bank. Team members will take the tests individually; the team score is determined by
averaging the scores of its team members.

event. Competitors will be given a role play scenario to simulate a regular chapter meeting. The examination and
performance criteria for this event will be based on Roberts Rules of Order, Newly Revised, 11th Edition.
case study.
The team may use the preparation time to consider procedure. Parliamentary procedure reference materials may be
used during preparation but not during the performance.
The following items may be taken into the preparation room and may be used in the performance room:
A copy of the problem for each team member (given in the preparation room)
The treasurers report
A copy of the minutes from a preceding meeting
No other reference materials such as visual aids or electronic devices may be brought to or used during the event
preparation or presentation.
137
PARLIAMENTARY PROCEDURE (CONTINUED)

STATE: SHERIAN H. ECKENROD AWARD

NATIONAL: DOROTHY L. TRAVIS AWARD
FINALISTS (STATE LEVEL ONLY CONTINUED)

Performances must include presentation of procedures that are used in a complete regular meeting of the chapter from
the time the meeting is called to order until it is adjourned. Items designated in the case must be included in the
appropriate order of business, but other items should also be taken up during the meeting. The secretary will take notes
during the performance, but the notes will not be transcribed into minutes.
The problem may or may not include class of motions, but all five (5) classes of motionsmain, subsidiary, privileged,
incidental, and motions that bring a question again before the assemblymust be demonstrated during the
performance.
Performance may be from nine (9) to eleven (11) minutes.
A timekeeper will stand at eight (8) minutes and again at eleven (11) minutes at which time the presentation must end.
JUDGING
NBEA STANDARDS
parliamentary procedure principles

FBLA bylaws

ideas
systematically

Management & Administration
138
SPORTS & ENTERTAINMENT MANAGEMENT


The sports industry is rapidly growing in this country and throughout the world. For an individual to be successful and
effective in this type of work, a core understanding of business and a comprehensive awareness of sports is necessary to
succeed in sports management. This event recognizes FBLA members who possess the basic principles of sports
management.
ELIGIBILITY
SECTION
STATE
NATIONAL
Conference.
OVERVIEW

event. Competitors will be given a case study involving a problem outlining the understanding and awareness of sports and
entertainment issues within todays society.
case study.
presentation.
end.
139
SPORTS & ENTERTAINMENT MANAGEMENT (CONTINUED)

JUDGING
NBEA STANDARDS

ideas
systematically
Management
Marketing
management basics
events management
management functions
decision making
management strategies
strategic planning tools
networking and delegating
leadership
managing groups and teams
ethics
management for entertainment
industry
marketing concepts and buyer
behavior
marketing information management
and research
marketing mix and product life cycle
distribution, pricing, and market
conditions
promotion, advertising, and
sponsorship
sales
entrepreneurship
careers

Management & Administration
140
RECOGNITION PROGRAM
The following are eligibility guidelines and application/nomination forms for California FBLA recognition:
Chapter
Gold Seal Chapter Award of Merit
Membership Awards
Sweepstakes Award
141
Individual
Outstanding Local Chapter Adviser
Whos Who in FBLA
California FBLA Scholarship
GOLD SEAL CHAPTER AWARD OF MERIT
HOLLIS & KITTY GUY AWARD
RECOGNITION PROGRAM
CHAPTER RECOGNITIONSTATE AND NATIONAL AWARD

The Hollis and Kitty Guy Gold Seal Chapter Award of Merit recognizes outstanding local chapters that have actively
participated in projects and programs identified with the goals of FBLA-PBL.
ELIGIBILITY
All active local chapters are eligible.
GUIDELINES
California FBLA will select two (2) chapters or up to fifteen (15) percent of its total number of active local chapters each year
for national recognition; whichever is greater. If the percentage results in a fractional number, it is rounded to the next higher
number (e.g. 3.2 or 3.6 would be 4).
CRITERIA FOR CHAPTER NOMINATION

Download Program of Work forms and Outstanding Chapter guidelines at www.cafbla.org, then click Resources.
Submit at least five (5) Program of Work Progress Forms

Pay state and national dues by October 20 for a minimum of five (5) members
Pay section dues by October 20
Recruit or renewed five (5) professional members by February 17
Send representative(s) to a minimum of two (2) FBLA conferences sponsored by the section, state, and national
association
Encourage other schools to organize FBLA chapters
Enter at least one section or state competitive event
Tour at least two (2) businesses
Invite businesspersons or other professionals to become involved in at least two (2) chapter activities
Conduct a public relations program in the school and community
Submit at least five (5) members for either Future, Business, Leader, or America Award recognitions
Complete the Government Awareness Project
Complete one additional State Chapter Project
Complete the Outstanding Chapter level in the Business Achievement Awards
Submit the completed final Program of Work Progress Form and a copy of the Local Chapter Annual Business Report to
your Section Director by the date specified in the State Leadership Conference Registration Guide
142
MEMBERSHIP AWARDS
RECOGNITION PROGRAM
CHAPTER RECOGNITIONSTATE AWARD

Effective state and national programs depend upon membership support and growth. Continued membership growth makes
the expansion of services and materials possible. Recognition is given to local chapters that have attained the greatest
growth in membership.
ELIGIBILITY
All active local chapters are eligible.
OVERVIEW
Certificates and plaques are presented to the top five (5) chapters at the State Leadership Conference in the following
membership events:
Largest Increase in Local Chapter Membership
Largest Local Chapter Membership
Largest Local Chapter MembershipProfessional Division
Largest Percentage of Increase in Local Chapter Membership
Market Share (Largest Percentage of FBLA Members Based on School Enrollment)
GUIDELINES
Official membership records are audited at the state office. An entry form is not required for recognition EXCEPT for the
Market Share Award. For this award, chapters must submit official proof from the schools 2015-2017 First Principal (P-1)
Apportionment Report showing their official school enrollment. Recognition will be awarded based on chapter membership
as a percentage of school enrollment. Check the State Leadership Conference Guide for submission instructions.
The official date for membership awards is paid members as of March 1.
Membership is checked against the national record since dues are payable only on a unified basis.
Note: Additional membership awards are available for recognition at the national level. Chapters may need to submit
additional forms for verification. For details, check the Membership Awards page on the national website: http://www.fblapbl.org/web/page/665/sectionid/587/pagelevel/3/fbla.asp.
143
SWEEPSTAKES AWARD
RECOGNITION PROGRAM
CHAPTER RECOGNITIONSECTION AND STATE AWARD

The Sweepstakes Award recognizes chapters that have ranked highest in competitive events.
ELIGIBILITY
All active local chapters participating in competitive events at the Section and State Leadership Conferences are eligible.
OVERVIEW
This award is presented to the top ten (10) chapters with the most points at the Section and State Leadership Conferences.
GUIDELINES
Every chapter that wins a first through tenth place award at the Section and State Leadership Conference for the events
listed below is automatically entered in this event. Points are awarded as follows:
First Place
Second Place
Third Place
Fourth Place
Fifth Place
Sixth Place
Seventh Place
Eighth Place
Ninth Place
Tenth Place
10 points
9 points
8 points
7 points
6 points
5 points
4 points
3 points
2 points
1 point
The points for each chapter are totaled to determine the top ten (10) winners. The number of first places a chapter receives
will break ties.
144
OUTSTANDING LOCAL CHAPTER ADVISER
CHARLES D. COX AWARD
RECOGNITION PROGRAM
INDIVIDUAL RECOGNITIONSECTION, STATE, AND NATIONAL AWARD

The Outstanding Local Adviser Award honors local FBLA advisers who have made outstanding contributions to the
association at the local, section, and state levels.
ELIGIBILITY
SECTION
STATE
NATIONAL
Each local chapter may nominate one (1) adviser.

Each section may nominate one (1) adviser who will represent his/her section at the state level.
The first place recipient at the state level will represent California at the National Leadership Conference.
OVERVIEW
Outstanding local advisers may be nominated by completing the nomination form. Up to three (3) letters of recommendation
may be attached. It is recommended that the letters be from the local chapter, a school administrator, and a community
representative.
GUIDELINES
The following materials must be submitted online by Friday, January 20, 2017.
A completed Outstanding Local Chapter Adviser nomination form (access at www.cafbla.org, then click Competition)
Letter(s) of recommendation (signed and scanned)
The criteria is based on:
years of participation in FBLA activities
extent of participation in conferences sponsored by the section and state
contribution to local, section, state, and national projects
participation in other professional organizations
involvement in community activities
recommendations supportive of the advisers contribution to the association
145
WHOS WHO IN FBLA

RECOGNITION PROGRAM
INDIVIDUAL RECOGNITIONSECTION, STATE, AND NATIONAL AWARD

This award honors FBLA members who have made outstanding contributions to the organization at the local, section, state,
and national level.
ELIGIBILITY
SECTION
STATE
NATIONAL
Each local chapter may nominate one (1) member plus any section officer(s) or state officer(s). Having a
section or state officer does not prohibit a chapter from selecting an additional member for this award.
The winner from each section plus current section and state officers submitting applications will be
eligible to receive the California Whos Who in FBLA Award.
The first place recipient at the state level will represent California at the National Leadership Conference.
OVERVIEW
This award consists of two (2) parts: a nomination form and rsum. Participants are required to complete all parts to be
eligible for the award.
GUIDELINES
The following materials must be submitted online by Friday, January 20, 2017.
A completed, typed Whos Who in FBLA nomination form (access at www.cafbla.org, then click Competition)
A brief rsum not to exceed two (2) pages
The criteria is based on:
Years of participation in FBLA activities
Extent of participation in conferences sponsored at the section, state, and national levels
Offices, chairmanships, and committee memberships held
Contributions to local, state, and national projects
Participation in other activities
JUDGING
Entries will be reviewed by the Section Director or the Management Team for adherence to the stated criteria for nomination
as the section and state Whos Who candidate, respectively.
146
CALIFORNIA FBLA SCHOLARSHIPL. BYRAM BATES MEMORIAL SCHOLARSHIP AWARD

RECOGNITION PROGRAM
INDIVIDUAL RECOGNITIONSTATE AWARD

The scholarship award recognizes outstanding California FBLA members who will be furthering their education upon
graduation from high school.
ELIGIBILITY
There is no limit on the number of applicants from each local chapter. Current and former state officers are not eligible.
OVERVIEW
This event consists of six (6) parts: an application, a transcript, a rsum, an essay, two (2) letters of recommendation, and an
interview. Participants are required to complete all parts to be eligible for the scholarship.
GUIDELINES
Each applicant must:
be an active paid member of FBLA for at least two years
be a graduating senior of the current school year
achieve at least the Leader level of the Business Achievement Awards 1
be a member of a chapter with five (5) FBLA Professional Division members
be enrolled or in the process of enrolling in post-secondary education in the fall immediately following graduation
attend the State Leadership Conference if a finalist
The following materials must be submitted online by Friday, March 3, 2017.
A completed, typed, scholarship award application (access at www.cafbla.org, then click Competition)
An official transcript
A brief rsum not to exceed two (2) pages, noting the criteria listed in the rating sheet
A one (1) page essay on how participation in FBLA will help achieve the applicants stated goals in life
Two (2) letters of recommendation (one must be submitted by the local chapter adviser) (signed and scanned)
1
If Leader level was just achieved and NOT yet posted on the national website, a PDF of the email confirmation of
completion must be included with scholarship application materials.
FINALISTS
The Scholarship Committee will determine the number of finalists and amount of scholarships each year based on funding of
the scholarship fund.
JUDGING
A panel of judges will use the rating sheet to score application materials and conduct an interview. All decisions of the judges
are final.
147
RATING SHEETS
The following are the rating sheets for performance events. Students and advisers should review all rating sheets
thoroughly before participating in competition.
Interview Events
Job Interview
Speech Events
Creed
Impromptu Speaking
Public Speaking I
Public Speaking II
Project Events
3D Animation
Business Ethics
E-business
Graphic Design
Publication Design
Sales Presentation
Website Design
Report Events
Business Plan

Role Play Events

Client Service
Entrepreneurship
Global Business
Help Desk

Marketing
Network Design
148

FBLA CAP Guidelines

Загружено:

Сведения о документе

Авторское право

Доступные форматы

Поделиться этим документом

Поделиться или встроить документ

Параметры публикации

Этот документ был вам полезен?

Это неприемлемый материал?

Авторское право:

Доступные форматы

FBLA CAP Guidelines

Загружено:

Авторское право:

Доступные форматы

CALIFORNIA FUTURE BUSINESS LEADERS OF AMERICA

CALIFORNIA AWARDS PROGRAM

THIS PAGE INTENTIONALLY LEFT BLANK

CALIFORNIA AWARDS PROGRAM 2016-2017 EDITION

CALIFORNIA AWARDS PROGRAM

CALIFORNIA AWARDS PROGRAM 2016-2017 EDITION

Website Design......................................................................................................................................................... 101

CALIFORNIA AWARDS PROGRAM 2016-2017 EDITION

UPDATED SEPTEMBER 2016

CALIFORNIA AWARDS PROGRAM 2016-2017 EDITION

PROGRAM DESIGN & PURPOSE

demonstrate their career competencies, business knowledge, and job-related skills

CALIFORNIA AWARDS PROGRAM (CAP) COMMITTEE

CALIFORNIA AWARDS PROGRAM 2016-2017 EDITION

GOLD COAST SECTION

COMPETITIVE EVENTS OVERVIEW

CALIFORNIA AWARDS PROGRAM 2016-2017 EDITION

COMPETITIVE EVENTS OVERVIEW (CONTINUED)

PERFORMANCE INTERVIEW EVENTS

Future Business Leader

CALIFORNIA AWARDS PROGRAM 2016-2017 EDITION

COMPETITIVE EVENTS OVERVIEW (CONTINUED)

Grades 6-10 Only 1

CALIFORNIA AWARDS PROGRAM 2016-2017 EDITION

COMPETITIVE EVENTS OVERVIEW (CONTINUED)

Grades 6-10 Only 1

CALIFORNIA AWARDS PROGRAM 2016-2017 EDITION

COMPETITIVE EVENTS OVERVIEW (CONTINUED)

American Enterprise Project

CALIFORNIA AWARDS PROGRAM 2016-2017 EDITION

COMPETITIVE EVENTS OVERVIEW (CONTINUED)

Banking & Financial Systems

CALIFORNIA AWARDS PROGRAM 2016-2017 EDITION

COMPETITIVE EVENTS OVERVIEW (CONTINUED)

Grades 6-10 Only

ALL EVENTS ALPHABETICAL

CALIFORNIA AWARDS PROGRAM 2016-2017 EDITION

COMPETITIVE EVENTS OVERVIEW (CONTINUED)

Grades 6-10 Only

Introduction to Business Communication

ALL EVENTS ALPHABETICAL (CONTINUED)

CALIFORNIA AWARDS PROGRAM 2016-2017 EDITION

SPECIAL NOTES TO ADVISERS AND ADMINISTRATORS

PREPARING FOR COMPETITION

CALIFORNIA AWARDS PROGRAM 2016-2017 EDITION

PREPARING FOR COMPETITION (CONTINUED)

GENERAL EVENT GUIDELINES

CALIFORNIA AWARDS PROGRAM 2016-2017 EDITION

GENERAL EVENT GUIDELINES (CONTINUED)

Introduction to Business Procedures

CALIFORNIA AWARDS PROGRAM 2016-2017 EDITION

GENERAL EVENT GUIDELINES (CONTINUED)

CALIFORNIA AWARDS PROGRAM 2016-2017 EDITION

GENERAL EVENT GUIDELINES (CONTINUED)

EVENT TYPE GUIDELINES

Health Care Administration

EVENT TYPE GUIDELINES (CONTINUED)

Health Care Administration

OBJECTIVE EVENTS NUMBER OF COMPETITORS ADVANCE TO STATE

Health Care Administration

7 competitors advance to state level

CALIFORNIA AWARDS PROGRAM 2016-2017 EDITION

EVENT TYPE GUIDELINES (CONTINUED)

CALIFORNIA AWARDS PROGRAM 2016-2017 EDITION