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Promotional Mix Rubric

Item
Promotional Mix

Pro-No (10 pts)


More than 1 item from
the Promo Pro areas is
missing.

So-So Promo (15 pts)


1 item from the Promo
Pro areas is missing.

Premiums

More than 1 item from


the Promo Pro areas is
missing.

1 item from the Promo


Pro areas is missing.

Trends/Promo Calendar

More than 1 item from


the Promo Pro areas is
missing.

1 item from the Promo


Pro areas is missing.

Professionalism

More than 2 items from


the Promo Pro areas is
missing.

1-2 items from the


Promo Pro areas are
missing.

Note: Late submission = 20 point deduction per class period

Total Points: ______________________ _____________________

Promo Pro! (25 pts)


All 5 questions are
answered in the
presentation and
appropriate examples
are given.
2-3 premiums are
mentioned along with a
financial and practical
justification for their
purchase.
3-4 retail marketing
trends are mentioned
and related to the
school store. A promo
calendar is given that
has at least 3
promotions for the
year.
The presentation is free
of spelling or grammar
errors. It is presented in
a professional manner
in regards to behavior,
attire, and speech
patterns.

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