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YOUNG CUSTOMER DETERMINANT ON PURCHASING LABUAN DUTY FREE

CHOCOLATES TOWARDS SATISFACTION

SECTION A: DEMOGRAPHIC PROFILE EXPERIENCE ON DUTY FREE


CHOCOLATES OF RESPONDENT
Please tick ( ) only one appropriate answer.

1. Gender

Male

Female

SECTION B: EXPERIENCE ON DUTY FREE CHOCOLATES OF RESPONDENT


1. Frequency on buying Labuan duty free chocolate.
1-2 times per months

2-4times per months

> 5 times per months

2. Where do you get information regarding chocolate duty free?


Advertisement
Family and friends
Internet
Other _______
SECTION C: DETERMINANT ON PURCHASING LABUAN DUTY FREE
CHOCOLATE.
1

STRONGLY 2
DISAGREE

DISAGRE
E

NEUTRA
L

4 AGRE
E

STRONGLY
AGREE

PRICE
I have a strong belief in the price and value of the
Labuan duty free chocolate.
Price significantly influences my chocolate choice
and intention of purchase.
Before purchasing in duty free chocolate, I will
compare the price and evaluate the value with other
duty free stores.
Im willing to pay high price to purchase of
chocolate
QUALITY

I do believe Labuan duty free chocolate have a good


quality.
The quality of the chocolate can attract the
consumer to have it.
I trust chocolate quality in Labuan Duty Free

Labuan duty free chocolate always maintain their


quality.
BRAND

Labuan duty free chocolate always concern about


the brand that they import.
The brand always influence the customer choice.

Brand name is significantly for customer to make


comparison in purchasing chocolates.
I prefer to purchase top brand chocolate.

The workers at Labuan duty free shops are friendly


towards their customers.
The workers at Labuan duty free shops always put
their customers first.
The workers at Labuan duty free shops give their
full cooperation towards their customers.
The Labuan duty free shops often very helpful to
their customers.
SHOPPING ENVIRONMENT

Labuan Duty free shop has clean and hygiene


environment.
All chocolate products exhibited in an organized
and easy to find and compare.
Shopping environment always make me feel
comfortable even though shopping in high street
Labuan Duty Free Shop have good facilities.

The layout of the shop is attract my attention.

CUSTOMER SERVICE

SATISFACTION
Purchasing in Labuan duty free chocolate positively
affects my satisfaction.
I will always buy chocolate in Labuan Duty Free
stores
Labuan duty free chocolate has a good reputation
for high quality.
Brand of chocolates positively affect my
satisfaction.
Overall, I satisfied with the shopping in Labuan
duty free.