Survey Questionnaire

Organization Profile:
1. Name of the organization.
2. Type of Business Organization.
Hotels
Restaurants
Caterers
Sweet Shop
Bakery And Confectionary
Other (please specify)

1
2
3
4
5
6

3.

Annual Sales Turnover.

4.

Do you use milk in your day to day business?

Yes
No

1
2

5. In what form do you purchase milk?

Liquid milk
1
Powder milk
2
Both
3
6. If you are purchasing/consuming milk powder , what is the quantity per month?
7. What is your current brand in milk powder purchase?
Traditional Milk vendor
1
VERKA
2
Nestle
3
Mother Diary
4
AMUL
5
More than one
6
Other (please specify)
7

8. If you are purchasing brand VERKA, what variant do you generally buy?
VERKA SMP
1
VERKA WMP
2
VERKA
3
VERKA
4
VERKA
5
More than one
6
9. What is your preferred packet size while purchasing?
250 gms
1
500 gms
2
1 Kg
3
5 Kg
4
More than in one kind of
5
packaging
Others (please specify)
6

10. What is the frequency of your current milk powder purchase?

Daily
1
More than three times/
2
week
Weekly
3
Once in a month
4
11. Can you please tell me do you purchase extra milk powder for special occasions
(specifying the occasions also)?

12. Please tell me on the whole, how would you rate your current VERKA powder
usage experience, taking all factors into consideration?
Code
Very bad
1
Somewhat bad
2
Neither bad nor good
3
Somewhat good
4
Very good
5
i

13. There are many quality parameters on which each of us may have had different
experiences. I have a list of quality parameters with me. As I read out each
parameter, please tell me how would you rate your current milk for each of these
parameters?
Very
Somewhat
Neither
Somewhat
Very
Quality parameters
god nor
bad
bad
good
good
bad
Good packing
1
2
3
4
5
Taste
1
2
3
4
5
Composition
1
2
3
4
5
Price
1
2
3
4
5
Quality
1
2
3
4
5
Brand name
1
2
3
4
5

14. From these statements which would you say best describes how different this
product is from the others available in the market?
Not at all different
Not very different
Neutral
Somewhat different
Very different

1
2
3
4
5

15. Please tell me which best describes your opinion about the benefit of the product?
I dont believe in the claim made at all
I dont believe in the claim made much
I have no opinion
I believe in the claim made to some extent
I believe in the claim made completely

1
2
3
4
5

16. To what extent does this concept make you feel like buying this product?
I will definitely not buy
I will probably not buy
I may or may not buy
I will probably buy
I will definitely buy

1
2
3
4
5

17. What do you think is a suitable price for this particular product? What will
you be willing to pay for it?

Annexure 3 Van Westendorp pricing (the Price Sensitivity Meter)

Van Westendorps Price Sensitivity Meter is one of a number of direct techniques to research
pricing. Direct techniques assume that people have some understanding of what a product or
service is worth, and therefore that it makes sense to ask explicitly about price. By
contrast, indirect techniques, typically using conjoint or discrete choice analysis, combine the
price with other attributes, ask questions about the total package, and then extract feelings about
price from the results.
How to set up and analyze using Van Westendorp questions:
The following questions were asked to the consumer to analyze the price

At what price would you begin to think product is too expensive to consider?

At what price would you begin to think product is so inexpensive that you would question the
quality and not consider it?

At what price would you begin to think product is getting expensive, but you still might
consider it?

At what price would you think product is a bargain a great buy for the money

Excel formulae make it easy to do the checking, but to simplify things for an eyeball check,
make sure the questions are ordered in your spreadsheet as you would expect prices to be ranked,
that is Too Cheap, Bargain, Getting Expensive, and Too Expensive.
Van Westendorp pricing questions offer a simple, yet powerful way to incorporate price
perceptions into pricing decisions. In addition to their use in large scale surveys described here,
weve used these questions for in-depth interviews and focus groups.